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| yes 50 scientifically proven ways: Yes! Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini, 2008-06-10 Small changes can make a big difference in your powers of persuasion What one word can you start using today to increase your persuasiveness by more than fifty percent? Which item of stationery can dramatically increase people's responses to your requests? How can you win over your rivals by inconveniencing them? Why does knowing that so many dentists are named Dennis improve your persuasive prowess? Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways? Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom. Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers. |
| yes 50 scientifically proven ways: Pre-Suasion Robert Cialdini, 2016-09-06 The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message. What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (Forbes). |
| yes 50 scientifically proven ways: The small BIG Steve J. Martin, Noah Goldstein, Robert Cialdini, 2016-04-12 At some point today you will have to influence or persuade someone - your boss, a co-worker, a customer, client, spouse, your kids, or even your friends. What is the smallest change you can make to your request, proposal or situation that will lead to the biggest difference in the outcome? In The small BIG, three heavyweights from the world of persuasion science and practice -- Steve Martin, Noah Goldstein and Robert Cialdini -- describe how, in today's information overloaded and stimulation saturated world, increasingly it is the small changes that you make that lead to the biggest differences. In the last few years more and more research - from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics - has helped to uncover an even greater understanding of how influence, persuasion and behavior change happens. Increasingly we are learning that it is not information per se that leads people to make decisions, but the context in which that information is presented. Drawing from extensive research in the new science of persuasion, the authors present lots of small changes (over 50 in fact) that can bring about momentous shifts in results. It turns out that anyone can significantly increase his or her ability to influence and persuade others, not by informing or educating people into change but instead by simply making small shifts in approach that link to deeply felt human motivations. |
| yes 50 scientifically proven ways: How to Get People to Do Stuff Susan Weinschenk, 2013-03-07 We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner—a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do - even getting people to want to do the stuff you want them to do. In this book you’ll learn the 7 drives that motivate people: The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts, Habits, and Tricks Of The Mind. For each of the 7 drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use. Here’s just a few things you will learn: The more choices people have the more regret they feel about the choice they pick. If you want people to feel less regret then offer them fewer choices. If you are going to use a reward, give the reward continuously at first, and then switch to giving a reward only sometimes. If you want people to act independently, then make a reference to money, BUT if you want people to work with others or help others, then make sure you DON’T refer to money. If you want people to remember something, make sure it is at the beginning or end of your book, presentation, or meeting. Things in the middle are more easily forgotten. If you are using feedback to increase the desire for mastery keep the feedback objective, and don’t include praise. |
| yes 50 scientifically proven ways: The Great Mental Models: General Thinking Concepts Farnam Street, 2019-12-16 The old saying goes, ''To the man with a hammer, everything looks like a nail.'' But anyone who has done any kind of project knows a hammer often isn't enough. The more tools you have at your disposal, the more likely you'll use the right tool for the job - and get it done right. The same is true when it comes to your thinking. The quality of your outcomes depends on the mental models in your head. And most people are going through life with little more than a hammer. Until now. The Great Mental Models: General Thinking Concepts is the first book in The Great Mental Models series designed to upgrade your thinking with the best, most useful and powerful tools so you always have the right one on hand. This volume details nine of the most versatile, all-purpose mental models you can use right away to improve your decision making, productivity, and how clearly you see the world. You will discover what forces govern the universe and how to focus your efforts so you can harness them to your advantage, rather than fight with them or worse yet- ignore them. Upgrade your mental toolbox and get the first volume today. AUTHOR BIOGRAPHY Farnam Street (FS) is one of the world's fastest growing websites, dedicated to helping our readers master the best of what other people have already figured out. We curate, examine and explore the timeless ideas and mental models that history's brightest minds have used to live lives of purpose. Our readers include students, teachers, CEOs, coaches, athletes, artists, leaders, followers, politicians and more. They're not defined by gender, age, income, or politics but rather by a shared passion for avoiding problems, making better decisions, and lifelong learning. AUTHOR HOME Ottawa, Ontario, Canada |
| yes 50 scientifically proven ways: Buyology Martin Lindstrom, 2010-02-02 NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds. |
| yes 50 scientifically proven ways: HBR Guide to Persuasive Presentations Nancy Duarte, 2012 Terrified of speaking in front of a group> Or simply looking to polish your skills? No matter where you are on the spectrum, this guide will give you the confidence and the tools you need to get results. Learn how to wIn over tough crows, organize a coherent narrative, create powerful messages and visuals, connect with and engage your audience, show people why your ideas matter to them, and strike the right tone, in any situation. |
| yes 50 scientifically proven ways: Influence Robert B. Cialdini, 1988 Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say yes to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say yes. Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved. |
| yes 50 scientifically proven ways: The Science of Selling David Hoffeld, 2022-02-08 The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business Success Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books, which primarily rely on anecdotal evidence and unproven advice, Hoffeld’s evidence-based approach connects the dots between science and situations salespeople and business leaders face every day to help you consistently succeed, including proven ways to: - Engage buyers’ emotions to increase their receptiveness to you and your ideas - Ask questions that line up with how the brain discloses information - Lock in the incremental commitments that lead to a sale - Create positive influence and reduce the sway of competitors - Discover the underlying causes of objections and neutralize them - Guide buyers through the necessary mental steps to make purchasing decisions Packed with advice and anecdotes, The Science of Selling is an essential resource for anyone looking to succeed in today's cutthroat selling environment, advance their business goals, or boost their ability to influence others. **Named one of The 20 Most Highly-Rated Sales Books of All Time by HubSpot |
| yes 50 scientifically proven ways: Why We Buy , 2008 |
| yes 50 scientifically proven ways: Influence Robert B. Cialdini, 1985 |
| yes 50 scientifically proven ways: Persuasion Lee Hartley Carter, 2020-09-01 The secrets to persuading anyone, at work and in life, from a top communication strategist. In the post-fact, deeply divided world we live in, true persuasion is rare. Engaging with people holding differing opinions is rarer still. But for progress to take place, persuasion must happen. Whether it's convincing an employer you are right for the job, a customer that your product is the best, or your closed-minded uncle that good people can disagree, it takes the art--and science--of persuasion to move forward. So, how do you change someone's mind--or at least advance the conversation--when everyone is entrenched in their own points of view? Communication expert Lee Hartley Carter has spent nearly twenty years advising and helping the world's most well-known companies do just that. Among the counterintuitive secrets you'll learn: * It's not enough to understand the person you're talking to--you must truly empathize with them (yes, even them). * Logic alone doesn't work. Stories and emotions are what move us most. * When communicating in a crisis, our first instinct is almost always wrong. Filled with deeply researched insights into how we make up--and change--our minds, as well as colorful real-world examples and actionable recommendations, Persuasion will help you hone your message and craft your narrative in order to get heard and get results. |
| yes 50 scientifically proven ways: The Psychology of Money Morgan Housel, 2020-09-08 Doing well with money isn’t necessarily about what you know. It’s about how you behave. And behavior is hard to teach, even to really smart people. Money—investing, personal finance, and business decisions—is typically taught as a math-based field, where data and formulas tell us exactly what to do. But in the real world people don’t make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your own unique view of the world, ego, pride, marketing, and odd incentives are scrambled together. In The Psychology of Money, award-winning author Morgan Housel shares 19 short stories exploring the strange ways people think about money and teaches you how to make better sense of one of life’s most important topics. |
| yes 50 scientifically proven ways: Zak George's Dog Training Revolution Zak George, Dina Roth Port, 2016-06-07 A revolutionary way to raise and train your dog, with “a wealth of practical tips, tricks, and fun games that will enrich the lives of many dogs and their human companions” (Dr. Ian Dunbar, veterinarian and animal behaviorist). Zak George is a new type of dog trainer. A dynamic YouTube star and Animal Planet personality with a fresh approach, Zak helps you tailor dog training to your pet’s unique traits and energy level—leading to quicker results and a much happier pup. For the first time, Zak has distilled the information from his hundreds of videos and experience with thousands of dogs into this comprehensive dog and puppy training guide that includes: • Choosing the right pup for you • Housetraining and basic training • Handling biting, leash pulling, jumping up, barking, aggression, chewing, and other behavioral issues • Health care essentials like finding a vet and selecting the right food • Cool tricks, traveling tips, and activities to enjoy with your dog • Topics with corresponding videos on Zak’s YouTube channel so you can see his advice in action Packed with everything you need to know to raise and care for your dog, this book will help you communicate and bond with one another in a way that makes training easier, more rewarding, and—most of all—fun! |
| yes 50 scientifically proven ways: Why We Sleep Matthew Walker, 2017-10-03 “Why We Sleep is an important and fascinating book…Walker taught me a lot about this basic activity that every person on Earth needs. I suspect his book will do the same for you.” —Bill Gates A New York Times bestseller and international sensation, this “stimulating and important book” (Financial Times) is a fascinating dive into the purpose and power of slumber. With two appearances on CBS This Morning and Fresh Air's most popular interview of 2017, Matthew Walker has made abundantly clear that sleep is one of the most important but least understood aspects of our life. Until very recently, science had no answer to the question of why we sleep, or what good it served, or why we suffer such devastating health consequences when it is absent. Compared to the other basic drives in life—eating, drinking, and reproducing—the purpose of sleep remains more elusive. Within the brain, sleep enriches a diversity of functions, including our ability to learn, memorize, and make logical decisions. It recalibrates our emotions, restocks our immune system, fine-tunes our metabolism, and regulates our appetite. Dreaming creates a virtual reality space in which the brain melds past and present knowledge, inspiring creativity. In this “compelling and utterly convincing” (The Sunday Times) book, preeminent neuroscientist and sleep expert Matthew Walker provides a revolutionary exploration of sleep, examining how it affects every aspect of our physical and mental well-being. Charting the most cutting-edge scientific breakthroughs, and marshalling his decades of research and clinical practice, Walker explains how we can harness sleep to improve learning, mood and energy levels, regulate hormones, prevent cancer, Alzheimer’s and diabetes, slow the effects of aging, and increase longevity. He also provides actionable steps towards getting a better night’s sleep every night. Clear-eyed, fascinating, and accessible, Why We Sleep is a crucial and illuminating book. Written with the precision of Atul Gawande, Andrew Solomon, and Sherwin Nuland, it is “recommended for night-table reading in the most pragmatic sense” (The New York Times Book Review). |
| yes 50 scientifically proven ways: The Consuming Instinct Gad Saad, 2011-06-21 In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion). The book demonstrates that most acts of consumption can be mapped onto four key Darwinian drives—namely, survival (we prefer foods high in calories); reproduction (we use products as sexual signals); kin selection (we naturally exchange gifts with family members); and reciprocal altruism (we enjoy offering gifts to close friends). The author further highlights the analogous behaviors that exist between human consumers and a wide range of animals. For anyone interested in the biological basis of human behavior or simply in what makes consumers tick—marketing professionals, advertisers, psychology mavens, and consumers themselves—this is a fascinating read. |
| yes 50 scientifically proven ways: Inner Engineering Sadhguru, 2016-09-20 NEW YORK TIMES BESTSELLER • Thought leader, visionary, philanthropist, mystic, and yogi Sadhguru presents Western readers with a time-tested path to achieving absolute well-being: the classical science of yoga. “A loving invitation to live our best lives and a profound reassurance of why and how we can.”—Sir Ken Robinson, author of The Element, Finding Your Element, and Out of Our Minds: Learning to Be Creative NAMED ONE OF THE TEN BEST BOOKS OF THE YEAR BY SPIRITUALITY & HEALTH The practice of hatha yoga, as we commonly know it, is but one of eight branches of the body of knowledge that is yoga. In fact, yoga is a sophisticated system of self-empowerment that is capable of harnessing and activating inner energies in such a way that your body and mind function at their optimal capacity. It is a means to create inner situations exactly the way you want them, turning you into the architect of your own joy. A yogi lives life in this expansive state, and in this transformative book Sadhguru tells the story of his own awakening, from a boy with an unusual affinity for the natural world to a young daredevil who crossed the Indian continent on his motorcycle. He relates the moment of his enlightenment on a mountaintop in southern India, where time stood still and he emerged radically changed. Today, as the founder of Isha, an organization devoted to humanitarian causes, he lights the path for millions. The term guru, he notes, means “dispeller of darkness, someone who opens the door for you. . . . As a guru, I have no doctrine to teach, no philosophy to impart, no belief to propagate. And that is because the only solution for all the ills that plague humanity is self-transformation. Self-transformation means that nothing of the old remains. It is a dimensional shift in the way you perceive and experience life.” The wisdom distilled in this accessible, profound, and engaging book offers readers time-tested tools that are fresh, alive, and radiantly new. Inner Engineering presents a revolutionary way of thinking about our agency and our humanity and the opportunity to achieve nothing less than a life of joy. |
| yes 50 scientifically proven ways: How to Win Every Argument Madsen Pirie, 2006-01-01 Deals with one fallacy, explaining what the fallacy is, giving and analysing an example, outlining when/where/why the particular fallacy tends to occur and finally showing how you can perpetrate the fallacy on other people in order to win an argument. |
| yes 50 scientifically proven ways: Attached Amir Levine, Rachel Heller, 2010-12-30 “Over a decade after its publication, one book on dating has people firmly in its grip.” —The New York Times We already rely on science to tell us what to eat, when to exercise, and how long to sleep. Why not use science to help us improve our relationships? In this revolutionary book, psychiatrist and neuroscientist Dr. Amir Levine and Rachel Heller scientifically explain why some people seem to navigate relationships effortlessly, while others struggle. Discover how an understanding of adult attachment—the most advanced relationship science in existence today—can help us find and sustain love. Pioneered by psychologist John Bowlby in the 1950s, the field of attachment posits that each of us behaves in relationships in one of three distinct ways: • Anxious people are often preoccupied with their relationships and tend to worry about their partner's ability to love them back. • Avoidant people equate intimacy with a loss of independence and constantly try to minimize closeness. • Secure people feel comfortable with intimacy and are usually warm and loving. Attached guides readers in determining what attachment style they and their mate (or potential mate) follow, offering a road map for building stronger, more fulfilling connections with the people they love. |
| yes 50 scientifically proven ways: Magic Words Tim David, 2014-12-02 Years of experience as a magician taught Tim David that real magic is all about words, and the way they influence the minds of the audience. What sets a professional magician apart from an amateur are people skills like communication, influence, and engagement—skills that are also effective in the workplace. By applying seven “magic” words in a business setting, David offers tools for effective and persuasive communication. You will learn: The secret word that Harvard psychologists discovered is the key to unlocking human motivation How one very special word (spoken only inside your mind) mysteriously has a profound positive impact on those around you The number one mistake that managers make during 1-on-1’s, and the one simple word that can fix it all What Dale Carnegie dubs “the sweetest sound in any language” How one tiny word can instantly change someone’s mind for the better The single word that an in-depth study of thousands of hours of call center recordings revealed as the quickest way to reduce differences and calm people down How the infamous “But Eraser” works and why so many people mess it up The REAL magic behind the word “thanks” The seven words: Magic Word #1 – Because Magic Word #2 – Name Magic Word #3 – If Magic Word #4 - But Magic Word #5 - Absolutely Magic Word #6 - Thanks Magic Word #7 - Help |
| yes 50 scientifically proven ways: Presentation Zen Garr Reynolds, 2020 |
| yes 50 scientifically proven ways: Buy-ology Martin Lindstrom, 2008 |
| yes 50 scientifically proven ways: The Gospel of Happiness Christopher Kaczor, 2015-09-08 What is true happiness? How can you experience it? And can you live it wholeheartedly in your day-to-day life? Every thoughtful person asks such questions. Thoughtful Christians ask a few more questions such as, Can Christian practices enhance happiness? If so, how? And does Christianity provide happiness in a way that other paths, like psychology, cannot? Christopher Kaczor suggests answers to these and other questions about how to be happier. In The Gospel of Happiness, the bestselling author of The Seven Big Myths of the Catholic Church highlights seven ways in which positive psychology and Christian practice can lead to personal and spiritual transformation. Focusing on empirical findings in positive psychology that point to the wisdom of many Christian practices and teachings, the author provides not only practical suggestions on how to become happier in everyday life but provides insight on how to deepen Christian practice and increase love of God and neighbor in new and bold ways. “Part of the Christian message is that authentic happiness is to be found not in selfishness, but self-giving,” writes Dr. Kaczor. “In this book, I highlight the many ways in which positive psychology and Christian practice overlap. All of this points us toward deeper fulfillment in this life, and in the life to come.” |
| yes 50 scientifically proven ways: The Sales Acceleration Formula Mark Roberge, 2015-02-24 Use data, technology, and inbound selling to build a remarkable team and accelerate sales The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business and author Mark Roberge has actually done it using a unique methodology that he shares with his readers. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing the metrics-driven, process-oriented lens through which he was trained to see the world. In this book, he reveals his formulas for success. Readers will learn how to apply data, technology, and inbound selling to every aspect of accelerating sales, including hiring, training, managing, and generating demand. As SVP of Worldwide Sales and Services for software company HubSpot, Mark led hundreds of his employees to the acquisition and retention of the company's first 10,000 customers across more than 60 countries. This book outlines his approach and provides an action plan for others to replicate his success, including the following key elements: Hire the same successful salesperson every time — The Sales Hiring Formula Train every salesperson in the same manner — The Sales Training Formula Hold salespeople accountable to the same sales process — The Sales Management Formula Provide salespeople with the same quality and quantity of leads every month — The Demand Generation Formula Leverage technology to enable better buying for customers and faster selling for salespeople Business owners, sales executives, and investors are all looking to turn their brilliant ideas into the next $100 million revenue business. Often, the biggest challenge they face is the task of scaling sales. They crave a blueprint for success, but fail to find it because sales has traditionally been referred to as an art form, rather than a science. You can't major in sales in college. Many people question whether sales can even be taught. Executives and entrepreneurs are often left feeling helpless and hopeless. The Sales Acceleration Formula completely alters this paradigm. In today's digital world, in which every action is logged and masses of data sit at our fingertips, building a sales team no longer needs to be an art form. There is a process. Sales can be predictable. A formula does exist. |
| yes 50 scientifically proven ways: Ready, Fire, Aim Michael Masterson, 2008-01-07 Whether you’re thinking about starting a new business or growing an existing one, Ready, Fire, Aim has what you need to succeed in your entrepreneurial endeavors. In it, self-made multimillionaire and bestselling author Masterson shares the knowledge he has gained from creating and expanding numerous businesses and outlines a focused strategy for guiding a small business through the four stages of entrepreneurial growth. Along the way, Masterson teaches you the different skills needed in order to excel in this dynamic environment. |
| yes 50 scientifically proven ways: How to Become an Expert on Anything in Two Hours Gregory HARTLEY, Maryann KARINCH, 2008-07-23 Pick a subject. Any subject. Now become an expert on it... instantly. |
| yes 50 scientifically proven ways: Tribes Seth Godin, 2008-10-16 The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader. Since it was first published almost a decade ago, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists, or readers around an idea, this book will demystify the process. It's human nature to seek out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). Now the Internet has eliminated the barriers of geography, cost, and time. Social media gives anyone who wants to make a difference the tools to do so. With his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead. If you think leadership is for other people, think again—leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma led a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, ran her internal tribe of marketers from her cube in Seattle. Tribes will make you think—really think—about the opportunities to mobilize an audience that are already at your fingertips. It's not easy, but it's easier than you think. |
| yes 50 scientifically proven ways: Persuasion Skills Black Book Rintu Basu, 2009 A manual for quickly learning some very powerful hypnotic language patters that you can use in practical, real world situations. |
| yes 50 scientifically proven ways: Influence, New and Expanded Robert B. Cialdini, 2021 In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini-the seminal expert in the field of influence and persuasion-explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations--Provided by publisher. |
| yes 50 scientifically proven ways: The Lean Startup Eric Ries, 2011-09-13 Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever. |
| yes 50 scientifically proven ways: The Ellipsis Manual Chase Hughes, 2017-02-14 Originally written as a manual for intelligence field operations... -You'll stop believing in free will.- -LISA SCHMIDT, HUFFINGTON POST One look at the table of contents will give you an 'oh my God' moment. -The Ellipsis Manual is the kind of book that used to be locked away...deep in a vault underground...far away from the prying eyes of those who could misuse its power. With chapter titles like 'Methods of physically hacking the brain' and 'Shutting off human willpower, ' what you're about to learn could make even the most well-trained CIA operative blush... And that's what leads me to say that if you're going to pick up your copy of The Ellipsis Manual today, you've got to make a firm commitment not to go to the dark side with this material. Because once you go through these pages, you'll be able to: -See through the masks people wear - exposing fears and insecurities no one else can see -Instantly detect when a partner, boss, or even a friend is lying to you -Covertly influence anyone, any time (with NO chance of being caught) -Hijack peoples' deepest thoughts, feelings, and favorite gestures...and leverage them to your advantage Implant whatever ideas and beliefs you want into the minds of people you want to persuade, control, or seduce ...and a WHOLE lot more. And once you have these powers, trust me-the temptation to misuse them will certainly be strong. Fight the urge. Stay true to your principles. And use what you're about to learn to help yourself and others-for your own good, as well as theirs.- - Author and persuasion expert MICHAEL WITCOFF -One of the most frighteningly powerful books imaginable. It shows how to make a real life Manchurian Candidate complete with alternate personalities and amnesia. A process I didn't feel was possible till now.- DAVID BARRON a.k.a. DANTALION JONES - 8-time bestselling author including Mind Control 101 -If there was a manual on how to be James Bond, this is it.- -TIM O'KEEFE -Chase Hughes is like Robert Cialdini on steroids.- -ZACH HANDA |
| yes 50 scientifically proven ways: The One Thing You Need to Know Marcus Buckingham, 2008-09-04 Drawing on a wide body of research, including extensive in-depth interviews, THE ONE THING YOU NEED TO KNOW reveals the central insights that lie at the core of: Great Managing, Great Leadership and Great Careers. Buckingham uses a wealth of relevant examples to reveal that at the heart of each insight lies a controlling insight. Lose sight of this 'one thing' and all of your best efforts at managing, leading, or individual achievement will be diminished. For great managing, the controlling insight has less to do with fairness, or team building, or clear expectations (although all are important). Rather, the one thing great managers know is the need to discover and then capitalize on what is unique about each person. For leadership, the controlling insight is the opposite - discover and capitalize on what is universal to all your people, regardless of differences in personality, race, sex, or age. For sustained individual success, the controlling insight is the need to discover what you don't like doing, and know how and when to stop doing it. In every way a groundbreaking work, THE ONE THING YOU NEED TO KNOW offers crucial performance and career lessons for business people at every level. |
| yes 50 scientifically proven ways: The Bezos Letters Steve Anderson, 2021-11-11 Amazon is the fastest company ever to reach $100 billion in sales and they didn't reach that landmark by staying in their comfort zone. Risk taking is the key that unlocked the door to growth at Amazon, but those risks were (and are) intentional, calculated, and strategic. Thomas Edison believed, I have not failed. I've just found 10,000 ways that won't work. and Amazon's founder, Jeff Bezos, has always linked experimentation and failure with growth and success. But risk taking can be costly (even disastrous) if you don't know how to use it to your advantage. Fortunately, Bezos has provided every business owner a hidden in plain sight roadmap for how he grew Amazon through his Letter to Shareholders (or as he named them, share owners) that he has written annually for the past 20 years. For the first time, Technology and Risk expert Steve Anderson has analyzed and distilled these letters to reveal the key 14 Growth Principles that unlock the lessons, mindset, and steps Bezos has used to make Amazon the massive success it is today. Now, business owners, leaders, CEOs, employees, and managers can apply these same principles to grow their business to be more efficient, productive, and successful - fast! |
| yes 50 scientifically proven ways: Getting to Yes Roger Fisher, William Ury, Bruce Patton, 1991 Describes a method of negotiation that isolates problems, focuses on interests, creates new options, and uses objective criteria to help two parties reach an agreement. |
| yes 50 scientifically proven ways: The 48 Laws of Power (Special Power Edition) Robert Greene, 2023-11-14 This limited, collector’s edition of The 48 Laws of Power features a vegan leather cover, gilded edges with a lenticular illustration of Robert Greene and Machiavelli, and designed endpapers. This is an authorized edition of the must-have book that’s guided millions to success and happiness, from the New York Times bestselling author and foremost expert on power and strategy. A not-to-be-missed Special Power Edition of the modern classic, now beautifully packaged in a vegan leather cover with gilded edges, including short new notes to readers from Robert Greene and packager Joost Elffers. Greene distills three thousand years of the history of power into 48 essential laws by drawing from the philosophies of Machiavelli, Sun Tzu, and Carl Von Clausewitz as well as the lives of figures ranging from Henry Kissinger to P.T. Barnum. Including a hidden special effect that features portraits of Machiavelli and Greene appearing as the pages are turned, this invaluable guide takes readers through our greatest thinkers, past to present. This multi-million-copy New York Times bestseller is the definitive manual for anyone interested in gaining, observing, or defending against ultimate control. |
| yes 50 scientifically proven ways: Actionable Gamification Yu-kai Chou, 2019-12-03 Learn all about implementing a good gamification design into your products, workplace, and lifestyle Key FeaturesExplore what makes a game fun and engagingGain insight into the Octalysis Framework and its applicationsDiscover the potential of the Core Drives of gamification through real-world scenariosBook Description Effective gamification is a combination of game design, game dynamics, user experience, and ROI-driving business implementations. This book explores the interplay between these disciplines and captures the core principles that contribute to a good gamification design. The book starts with an overview of the Octalysis Framework and the 8 Core Drives that can be used to build strategies around the various systems that make games engaging. As the book progresses, each chapter delves deep into a Core Drive, explaining its design and how it should be used. Finally, to apply all the concepts and techniques that you learn throughout, the book contains a brief showcase of using the Octalysis Framework to design a project experience from scratch. After reading this book, you'll have the knowledge and skills to enable the widespread adoption of good gamification and human-focused design in all types of industries. What you will learnDiscover ways to use gamification techniques in real-world situationsDesign fun, engaging, and rewarding experiences with OctalysisUnderstand what gamification means and how to categorize itLeverage the power of different Core Drives in your applicationsExplore how Left Brain and Right Brain Core Drives differ in motivation and design methodologiesExamine the fascinating intricacies of White Hat and Black Hat Core DrivesWho this book is for Anyone who wants to implement gamification principles and techniques into their products, workplace, and lifestyle will find this book useful. |
| yes 50 scientifically proven ways: The Secret Government Ismael Perez, 2007-06-01 In his shocking book, The Secret Government, author Ismael Perez exposes the existence and purpose of a secret society which has been in existence since pre-Biblical times. Perez uncovers a secret government, an underground society of the worlds most influential leaders, working together to form one government. The society, known by many as The Secret Government, includes world leaders, politicians, religious organizations, corporations, and some of the most influential families in history. Its purpose is to mold world events, using calamities, assassinations, diseases, terrorism, and political elections, in their quest for world domination and control. They have been the power behind most of the worlds empires and institutions and have maintained their stronghold over the earth through secrecy, conspiracy, manipulation, division and wars.Taking the reader through history, Ismael Perez exposes the workings of this dark, hidden hand society as they attempt to bring all nations under their control. From the days of Adam and Eve, their bloodline has evolved and is currently behind the economic, political, and social corruption facing the world today. The Secret Government reveals the real reasons behind the 9-11 attacks on the World Trade Center and the assassinations of presidents, as well as their method of economic dominance through control of the worlds banking system. From the highest echelons of world organizations, Perez provides proof that this dark brotherhood exists in the United Nations, the pharmaceutical companies, in organized religion, as well as the political arena.Years of research performed by Perez and other truth seekers bring these undeniable truths to light. It is time to familiarize ourselves with the meaning of the great awakening in relationship to the declining power of the dark forces. The great awakening has long been prophesied, and its taking place for many people who are becoming aware. The disclosure of the oppressive forces will be a great step in the awakening process, states Perez. Through The Secret Government, he shows us how we can use this information to change our future and prepare for the final conflict between Good and Evil, only then can the full restoration of the earth take place and we can begin the age of light marked by brotherhood, peace, justice, and freedom.The Secret Government is the first book written by Ismael Perez, and is based on extensive study of the Bible, as well as many political, historical, economic, and social events and documents throughout history. Perez is currently researching his next book, Our Cosmic (Divine) Beginning. |
| yes 50 scientifically proven ways: One to Many Jason Fladlien, 2018-05-23 It's no secret that the right type of webinar can easily double or triple your business profits. In fact, many companies today would be bankrupt if it wasn't for having a single, solid webinar. A strong webinar allows you to get more new customers into your business--and allows you to serve and make more profit from your existing customers and clients. Most of your so-called competitors don't use webinars. Or, if they do, they use them poorly. A powerful webinar in an industry where none exists can catapult your company immediately to the top of that market. Jason Fladlien has helped countless businesses use and improve their webinars to the tune of six, seven, eight, and even nine figure wins. For many online businesses, he is their secret weapon for marketing success. For the first time, in his book One to Many, he makes his secrets publicly available to anyone who is willing to do a little work--to increase profits a lot! |
| yes 50 scientifically proven ways: The Big Book of NLP Expanded Shlomo Vaknin, 2010 At last, a concise encyclopedia of NLP patterns! The Big Book Of NLP, Expanded, contains more than 350 techniques, patterns & strategies written in an easy, step-by-step format. The methods include a full array of the fundamentals that every practitioner needs, such as the Swish pattern and The Phobia Cure, as well as advanced and unique patterns, such as The Nested Loops method and Learning Strategies. Many of these techniques were never published before and cannot be found elsewhere. Perhaps more important, and unlike most other NLP books and programs, the patterns are written with great care and testing to ensure that they are clear and can be followed immediately. |
| yes 50 scientifically proven ways: Yes! Noah J. Goldstein, Steve J. Martin, Robert Cialdini, 2008-09-03 Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world’s most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom. Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers. |
DOL: Youth Employment System (YES) - IN.gov
What is YES? YES stands for the Youth Employment System, provided by the Indiana Department of Labor. YES is a new minor-employee registration system mandated by Indiana …
Yes (band) - Wikipedia
Founded by Anderson, Squire, Bruford, Kaye, and guitarist Peter Banks, Yes began performing a mix of original songs and covers of rock, pop, blues, and jazz songs, as showcased on their …
THE ABLUM SERIES TOUR 2025 - FRAGILE - Yesworld
YES Announce “The Fragile Tour 2025, The Album Series” Band To Perform Their Iconic ‘Fragile’ Album In Its Entirety Along With Classic Cuts The U.S. Tour Gets Underway October 1 YES — …
YES Indy | EmployIndy
EmployIndy's Youth Employment System - YES Indy - is designed to provide guidance, resources, and direction for local community organizations so they can support young adults …
Yes' 2025 U.S. Tour Will Feature a Full Performance of the ...
21 hours ago · Yes’ current lineup is led by longtime guitarist Steve Howe, who joined the band in 1970. The group also features keyboardist Geoff Downes, who first played with Yes in 1980, …
Home - YES Indy
Yes, you can take control of your future. "You might feel like your back's against the wall, but there are people out here who are willing to help you." Where could I be in five years? Find the …
YES Announces The Fragile Tour 2025: Full U.S. Dates and ...
6 days ago · A Glimpse into YES’s Creative Era. Steve Howe reflected on Fragile and its unique structure, saying, “All the band’s albums had a unique feel and approach. After The Yes …
Yes | Members, Albums, Songs, & Facts | Britannica
5 days ago · Yes, British progressive rock band known for its extended compositions and virtuoso musicianship. Their sound featured Jon Anderson’s soaring vocals and Steve Howe’s complex …
Yes Announces Fall 2025 Tour Featuring Legendary Fragile ...
6 days ago · Yes Brings Back a Classic Album This fall, Yes will perform their 1971 album Fragile from start to finish as part of their Album Series. The record marked an important moment in …
YES ‘The Fragile Tour’ 2025: Presale code, dates, venues ...
5 days ago · YES ‘The Fragile Tour’ 2025 is scheduled to be held from October 1, 2025, to November 16, 2025, in venues across the mainland United States. The band is currently set to …
DOL: Youth Employment System (YES) - IN.gov
What is YES? YES stands for the Youth Employment System, provided by the Indiana Department of Labor. YES is a new minor-employee registration system mandated by Indiana Code 22-2-18.1-26. Who can use …
Yes (band) - Wikipedia
Founded by Anderson, Squire, Bruford, Kaye, and guitarist Peter Banks, Yes began performing a mix of original songs and covers of rock, pop, blues, and jazz songs, as showcased on their first two albums, Yes …
THE ABLUM SERIES TOUR 2025 - FRAGILE - Yesworld
YES Announce “The Fragile Tour 2025, The Album Series” Band To Perform Their Iconic ‘Fragile’ Album In Its Entirety Along With Classic Cuts The U.S. Tour Gets Underway October 1 YES — who are Steve Howe …
YES Indy | EmployIndy
EmployIndy's Youth Employment System - YES Indy - is designed to provide guidance, resources, and direction for local community organizations so they can support young adults toward a promising career.
Yes' 2025 U.S. Tour Will Feature a Full Performance of the ...
1 day ago · Yes’ current lineup is led by longtime guitarist Steve Howe, who joined the band in 1970. The group also features keyboardist Geoff Downes, who first played with Yes in 1980, as well as singer ...
