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| yes noah goldstein: Yes! Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini, 2008-06-10 Small changes can make a big difference in your powers of persuasion What one word can you start using today to increase your persuasiveness by more than fifty percent? Which item of stationery can dramatically increase people's responses to your requests? How can you win over your rivals by inconveniencing them? Why does knowing that so many dentists are named Dennis improve your persuasive prowess? Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways? Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom. Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers. |
| yes noah goldstein: The small BIG Steve J. Martin, Noah Goldstein, Robert Cialdini, 2016-04-12 At some point today you will have to influence or persuade someone - your boss, a co-worker, a customer, client, spouse, your kids, or even your friends. What is the smallest change you can make to your request, proposal or situation that will lead to the biggest difference in the outcome? In The small BIG, three heavyweights from the world of persuasion science and practice -- Steve Martin, Noah Goldstein and Robert Cialdini -- describe how, in today's information overloaded and stimulation saturated world, increasingly it is the small changes that you make that lead to the biggest differences. In the last few years more and more research - from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics - has helped to uncover an even greater understanding of how influence, persuasion and behavior change happens. Increasingly we are learning that it is not information per se that leads people to make decisions, but the context in which that information is presented. Drawing from extensive research in the new science of persuasion, the authors present lots of small changes (over 50 in fact) that can bring about momentous shifts in results. It turns out that anyone can significantly increase his or her ability to influence and persuade others, not by informing or educating people into change but instead by simply making small shifts in approach that link to deeply felt human motivations. |
| yes noah goldstein: Pre-Suasion Robert Cialdini, 2016-09-06 The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message. What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (Forbes). |
| yes noah goldstein: How to Get People to Do Stuff Susan Weinschenk, 2013-03-07 We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner—a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do - even getting people to want to do the stuff you want them to do. In this book you’ll learn the 7 drives that motivate people: The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts, Habits, and Tricks Of The Mind. For each of the 7 drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use. Here’s just a few things you will learn: The more choices people have the more regret they feel about the choice they pick. If you want people to feel less regret then offer them fewer choices. If you are going to use a reward, give the reward continuously at first, and then switch to giving a reward only sometimes. If you want people to act independently, then make a reference to money, BUT if you want people to work with others or help others, then make sure you DON’T refer to money. If you want people to remember something, make sure it is at the beginning or end of your book, presentation, or meeting. Things in the middle are more easily forgotten. If you are using feedback to increase the desire for mastery keep the feedback objective, and don’t include praise. |
| yes noah goldstein: Maximum Influence Kurt Mortensen, 2013-06-10 How would you like to be able to read anyone instantly? Get people to trust you instinctively? Change minds easily? Convince anyone to give you almost anything? The secret lies in the 12 Laws of Persuasion. These “powers” are not unobtainable Jedi mind tricks but are actual skills that everyday people can discover and develop within themselves--today! Author and leading authority on persuasion, motivation, and influence Kurt Mortenson has studied the traits, habits, and mindsets of master influencers for over 20 years and has formed what the calls the 12 Laws of Persuasion, which anyone can master and put to work for themselves. These laws include: The law of dissonance The law of contract The law of expectation The law of esteem The law of obligation In Maximum Influence, you will learn why each law works, how to use each one, and what to avoid in carrying it out. Complete with new case studies and cutting-edge influencing techniques, this invaluable, must-have resource provides the keys to mastering the crucial tool anyone must develop and utilize to find success and prosperity--influence! |
| yes noah goldstein: Yes! Noah J. Goldstein, Steve J. Martin, Robert Cialdini, 2008-09-03 Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world’s most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom. Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers. |
| yes noah goldstein: The Great Mental Models: General Thinking Concepts Farnam Street, 2019-12-16 The old saying goes, ''To the man with a hammer, everything looks like a nail.'' But anyone who has done any kind of project knows a hammer often isn't enough. The more tools you have at your disposal, the more likely you'll use the right tool for the job - and get it done right. The same is true when it comes to your thinking. The quality of your outcomes depends on the mental models in your head. And most people are going through life with little more than a hammer. Until now. The Great Mental Models: General Thinking Concepts is the first book in The Great Mental Models series designed to upgrade your thinking with the best, most useful and powerful tools so you always have the right one on hand. This volume details nine of the most versatile, all-purpose mental models you can use right away to improve your decision making, productivity, and how clearly you see the world. You will discover what forces govern the universe and how to focus your efforts so you can harness them to your advantage, rather than fight with them or worse yet- ignore them. Upgrade your mental toolbox and get the first volume today. AUTHOR BIOGRAPHY Farnam Street (FS) is one of the world's fastest growing websites, dedicated to helping our readers master the best of what other people have already figured out. We curate, examine and explore the timeless ideas and mental models that history's brightest minds have used to live lives of purpose. Our readers include students, teachers, CEOs, coaches, athletes, artists, leaders, followers, politicians and more. They're not defined by gender, age, income, or politics but rather by a shared passion for avoiding problems, making better decisions, and lifelong learning. AUTHOR HOME Ottawa, Ontario, Canada |
| yes noah goldstein: Influence Robert Cialdini, 2012-07-01 Dark forces seek to turn society into unthinking automatons by the use of weapons of mass influence. In this graphic adaptation of his bestseller, Cialdini becomes society's best hope in combatting compliance professionals throughout the world. |
| yes noah goldstein: Influence Robert B. Cialdini, 1988 Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say yes to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say yes. Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved. |
| yes noah goldstein: Risk Dan Gardner, 2008 In the tradition of Malcolm Gladwell, Gardner explores a new way of thinking about the decisions we make. We are the safest and healthiest human beings who ever lived, and yet irrational fear is growing, with deadly consequences such as the 1,595 Americans killed when they made the mistake of switching from planes to cars after September 11. In part, this irrationality is caused by those politicians, activists, and the media who promote fear for their own gain. Culture also matters. But a more fundamental cause is human psychology. Working with risk science pioneer Paul Slovic, author Dan Gardner sets out to explain in a compulsively readable fashion just what that statement above means as to how we make decisions and run our lives. We learn that the brain has not one but two systems to analyze risk. One is primitive, unconscious, and intuitive. The other is conscious and rational. The two systems often agree, but occasionally they come to very different conclusions. When that happens, we can find ourselves worrying about what the statistics tell us is a trivial threat terrorism, child abduction, cancer caused by chemical pollution or shrugging off serious risks like obesity and smoking. Gladwell told us about the black box of our brains; Gardner takes us inside, helping us to understand how to deconstruct the information we're bombarded with and respond more logically and adaptively to our world.Riskis cutting-edge reading. From the Hardcover edition. |
| yes noah goldstein: The Neuroscience of Selling John Asher, 2019-11-01 Leverage the power of neuroscience to supercharge your sales success! A must-read for salespeople, business development managers, and business leaders. In The Neuroscience of Selling, acclaimed author John Asher unveils the closely guarded secrets that tap into the very core of human decision-making, empowering you to become a master of the sales process. By blending cutting-edge neuroscience with practical sales strategies, this guide will arm you with the tools you need to forge deep and lasting connections with your buyers, skyrocketing your sales figures to unprecedented heights. You'll discover: Neuroscience-Based Sales Techniques: Learn how to harness the power of the human brain to influence buyer behavior positively. Discover the inner workings of decision-making processes and tailor your sales approach to win over even the toughest prospects. Winning Over Hearts and Minds: Gain a profound understanding of the emotional triggers that drive buyer decisions. Craft compelling narratives that resonate with your audience on a deep, personal level, forging unbreakable connections that lead to increased loyalty and repeat business. The Art of Influence: Master the art of persuasion with cutting-edge neuro-selling techniques. Discover how to navigate objections, build trust, and close deals with confidence, making your competition fade into the background. Sales Strategies that Work: Leave outdated sales techniques behind and embrace a new era of effective selling. Explore practical, proven strategies that will help you surpass your targets and set new sales records. Empowering Your Sales Team: Whether you're a seasoned sales professional or a budding entrepreneur, this book equips you with the knowledge and tools to empower your entire sales team. Unleash their potential and transform them into a force to be reckoned with. In today's fast-paced and fiercely competitive market, understanding the intricacies of human behavior is the key to unlocking unparalleled success in sales. With The Neuroscience of Selling, you hold the ultimate playbook for mastering the art of sales persuasion and fostering genuine connections with buyers. Note: The Introduction and Chapter One to The Neuroscience of Selling are adapted under license by SalesBrain, LLC, © 2002-2019. |
| yes noah goldstein: The One Thing You Need to Know Marcus Buckingham, 2008-09-04 Drawing on a wide body of research, including extensive in-depth interviews, THE ONE THING YOU NEED TO KNOW reveals the central insights that lie at the core of: Great Managing, Great Leadership and Great Careers. Buckingham uses a wealth of relevant examples to reveal that at the heart of each insight lies a controlling insight. Lose sight of this 'one thing' and all of your best efforts at managing, leading, or individual achievement will be diminished. For great managing, the controlling insight has less to do with fairness, or team building, or clear expectations (although all are important). Rather, the one thing great managers know is the need to discover and then capitalize on what is unique about each person. For leadership, the controlling insight is the opposite - discover and capitalize on what is universal to all your people, regardless of differences in personality, race, sex, or age. For sustained individual success, the controlling insight is the need to discover what you don't like doing, and know how and when to stop doing it. In every way a groundbreaking work, THE ONE THING YOU NEED TO KNOW offers crucial performance and career lessons for business people at every level. |
| yes noah goldstein: Reinforcements Heidi Grant, 2018-06-12 Humans have a natural instinct to help others. Imagine walking up to a stranger on the subway and asking them for their seat. What about asking a random person on the street if you could borrow their phone? If the idea makes you squeamish, you're not alone--social psychologists have found that doing these very things makes most of us almost unbearably uncomfortable. But here's the funny thing: even though we hate to ask for help, most people are wired to be helpful. And that's a good thing, because every day in the modern, uber-collaborative workplace, we all need to know when and how to call in the cavalry. However, asking people for help isn't intuitive; in fact, a lot of our instincts are wrong. As a result, we do a poor job of calling in the reinforcements we need, leaving confused or even offended colleagues in our wake. This pragmatic book explains how to get it right. With humor, insight, and engaging storytelling, Heidi Grant, PhD, describes how to elicit helpful behavior from your friends, family, and colleagues--in a way that leaves them feeling genuinely happy to lend a hand. Whether you're a first-time manager or a seasoned leader, getting people to pitch in is what leadership is. Fortunately, people have a natural instinct to help other human beings; you just need to know how to channel this urge into what it is you specifically need them to do. It's not manipulation. It's just management. |
| yes noah goldstein: The Gospel of Happiness Christopher Kaczor, 2015-09-08 What is true happiness? How can you experience it? And can you live it wholeheartedly in your day-to-day life? Every thoughtful person asks such questions. Thoughtful Christians ask a few more questions such as, Can Christian practices enhance happiness? If so, how? And does Christianity provide happiness in a way that other paths, like psychology, cannot? Christopher Kaczor suggests answers to these and other questions about how to be happier. In The Gospel of Happiness, the bestselling author of The Seven Big Myths of the Catholic Church highlights seven ways in which positive psychology and Christian practice can lead to personal and spiritual transformation. Focusing on empirical findings in positive psychology that point to the wisdom of many Christian practices and teachings, the author provides not only practical suggestions on how to become happier in everyday life but provides insight on how to deepen Christian practice and increase love of God and neighbor in new and bold ways. “Part of the Christian message is that authentic happiness is to be found not in selfishness, but self-giving,” writes Dr. Kaczor. “In this book, I highlight the many ways in which positive psychology and Christian practice overlap. All of this points us toward deeper fulfillment in this life, and in the life to come.” |
| yes noah goldstein: Quicklet on Noah Goldstein, Steve Martin and Robert Cialdini's Yes! Paula Braun, 2012-04-04 ABOUT THE BOOK The central theme of the book Yes! is that anyone can become more persuasive by learning about the science behind what makes people agree to requests. Yes! includes 50 strategies to help you build authentic relationships, strengthen your communications, and create outcomes that are mutually beneficial. Like tools in a toolbox, some of these strategies are easy to implement and others take a lifetime to master. The book draws from the success of Robert Cialdinis bestseller, Influence, and uses Cialdinis six universal principles of social influence as a foundation. MEET THE AUTHOR Paula Braun is a recovering bureaucrat. On a whim, she took a one-year assignment in Iraq and followed it with another one-year assignment in Afghanistan. After that, she needed a break, so she semi-retired and joined a bridge club. To support her bridge habit, she entered the glamorous world of freelance writing. You can follow Paula on twitter @paula_braun, friend her on Facebook, or read her lenses on Squidoo: http://www.squidoo.com/lensmasters/PaulaSquidoo. EXCERPT FROM THE BOOK The authors define persuasion as all efforts to to influence others to shift their attitudes or behaviors in a direction that results in positive outcomes for both parties. That last phrase bears repeating: positive outcomes for both parties. Yes! is about persuading people in ethical and honest ways. If youre only interested in short-term gains or manipulating people, look elsewhere. Each of the 50 chapters includes successful persuasion strategies, which have been proven scientifically to be effective. The first main category of techniques fall under the principle of social proof, which asserts that people tend to follow in the footsteps of their peers, even when their peers behaviors are undesirable. The next group of techniques include specific factors that motivate people to take action. Want people to opt-in? Provide fewer options. Want to entice your customers with a free prize? Make sure the value of the gift is clear but offered at no cost to show your appreciation. Want people to chose a higher-end product? Offer at least two other options: the highest end and an inferior product that meets the customers basic needs. Want to tap into the persuasive power of fear? Offer a specific plan of attack. CHAPTER OUTLINE Quicklet on Noah Goldstein, Steve Martin and Robert Cialdini's Yes! Noah Goldstein, Steve Martin and Robert Cialdini's Yes! + About the Book + About the Authors + Overall Summary + Chapter-by-Chapter Commentary & Summary + ...and much more |
| yes noah goldstein: Influence: How to Exert It Yoritomo-Tashi, 1916 |
| yes noah goldstein: Buy-ology Martin Lindstrom, 2008 |
| yes noah goldstein: Influence and Persuasion (HBR Emotional Intelligence Series) Harvard Business Review, Nick Morgan, Robert B. Cialdini, Linda A. Hill, Nancy Duarte, 2017-11-14 Changing hearts is an important part of changing minds. Research shows that appealing to human emotion can help you make your case and build your authority as a leader. This book highlights that research and shows you how to act on it, presenting both comprehensive frameworks for developing influence and small, simple tactics you can use to convince others every day. This volume includes the work of: Nick Morgan Robert Cialdini Linda A. Hill Nancy Duarte This collection of articles includes Understand the Four Components of Influence, by Nick Morgan; Harnessing the Science of Persuasion, by Robert Cialdini; Three Things Managers Should Be Doing Every Day, by Linda A. Hill and Kent Lineback; Learning Charisma, by John Antonakis, Marika Fenley, and Sue Liechti; To Win People Over, Speak to Their Wants and Needs, by Nancy Duarte; Storytelling That Moves People, an interview with Robert McKee by Bronwyn Fryer; The Surprising Persuasiveness of a Sticky Note, by Kevin Hogan; and When to Sell with Facts and Figures, and When to Appeal to Emotions, by Michael D. Harris. How to be human at work. The HBR Emotional Intelligence Series features smart, essential reading on the human side of professional life from the pages of Harvard Business Review. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work. Uplifting and practical, these books describe the social skills that are critical for ambitious professionals to master. |
| yes noah goldstein: Messengers Stephen Martin, Joseph Marks, 2019-09-19 ____________________________ Why can some people effortlessly command the attention of everyone in the room? What makes some individuals seem immediately credible and others appear inherently untrustworthy? And how is it that precisely the same idea can be enthusiastically embraced or roundly rejected depending on who has put it forward? When we talk to others, we assume that they are carefully weighing our words and arguments. But these are far from being the only factors that hold sway. In this groundbreaking new book, bestselling behavioural scientists Stephen Martin and Joseph Marks explore the eight powerful human traits that help determine whether what we have to say gets heard or lands on deaf ears. They show how seemingly irrelevant details about our demeanour influence others’ responses. They explain how trust is won, even when it may not be deserved. They show how the most trivial of signals – like the shape of our face, the shoes we wear or the car we drive – can influence how people respond to us. And in a world of uncertainty and fake news they demonstrate how, increasingly, the Messenger is the Message. ‘Some books make us better citizens. Others make us better at our jobs. This amazing book does both!’ Dan Pink, author of When, Drive and To Sell is Human ____________________________ ‘A tour de force. Timely and thoroughly researched.’ Professor Robert Cialdini, author of Influence and Pre-suasion ‘Messengers is engaging, informative and entertaining. It will change the way you think about who you follow and take advice from. But why would you listen to me? Read their book to find out.' Professor Tali Sharot, author of The Optimism Bias and The Influential Mind 'A powerful, profoundly illuminating exploration of one of the most important subjects of our time. Martin and Marks have a terrific talent for combining evidence and research with lively and vivid writing. Trust these messengers!' Cass R. Sunstein, Robert Walmsley University Professor, Harvard University, and author of Conformity 'Fascinating' The Economist 'Zeitgeisty' Financial Times, Business Book of the Month 'Messengers is a crucial reminder that the messenger is as important as the message. Superficial indicators count.' PR Week |
| yes noah goldstein: Secular Buddhism Noah Rasheta, 2016-10-26 In this simple yet important book, Noah Rasheta takes profound Buddhist concepts and makes them easy to understand for anyone trying to become a better whatever-they-already-are. |
| yes noah goldstein: Influence, New and Expanded Robert B. Cialdini, 2021 In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini-the seminal expert in the field of influence and persuasion-explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations--Provided by publisher. |
| yes noah goldstein: How to Win Every Argument Madsen Pirie, 2006-01-01 Deals with one fallacy, explaining what the fallacy is, giving and analysing an example, outlining when/where/why the particular fallacy tends to occur and finally showing how you can perpetrate the fallacy on other people in order to win an argument. |
| yes noah goldstein: Judgment Noel M. Tichy, Warren G. Bennis, 2007-11-08 “With good judgment, little else matters. Without it, nothing else matters.” Whether we’re talking about United States presidents, CEOs, Major League coaches, or wartime generals, leaders are remembered for their best and worst judgment calls. In the face of ambiguity, uncertainty, and conflicting demands, the quality of a leader’s judgment determines the fate of the entire organization. That’s why judgment is the essence of leadership. Yet despite its importance, judgment has always been a fairly murky concept. The leadership literature has been conspicuously quiet on what, exactly, defines it. Does judgment differ from common sense or gut instinct? Is it a product of luck? Of smarts? Or is there a process for making consistently good calls? Noel Tichy and Warren Bennis have each spent decades studying and teaching leadership and advising top CEOs such as Jack Welch and Howard Schultz. Now, in their first collaboration, they offer a powerful framework for making tough calls when the stakes are high and the right path is far from obvious. They show how to recognize the critical moment before a judgment call, when swift and decisive action is essential, and also how to execute a decision after the call. Tichy and Bennis bring their three-dimensional model to life with interviews with world-class leaders who have thrived or suffered because of their judgment calls. These stories include: • Jeff Immelt, CEO of General Electric, whose judgment to grow through research and development transformed GE into the world’s premier technology growth company. • Joel Klein, chancellor of the New York City Department of Education, who made tough calls about teachers, students, and parents while turning around a troubled school system. • Jim McNerney, CEO of Boeing, whose strategic judgment helped him reinvigorate his company and restore a culture of trust and respect. • The late general Wayne Downing, who found an unexpected opportunity in the midst of crisis when he led the Special Operations raid to capture Manuel Noriega. • A. G. Lafley, CEO of Procter & Gamble, who bet $57 billion to purchase Gillette and reinvent his company. • Brad Anderson, CEO of Best Buy, who made the call to commit totally to a customer-centric strategy and led his people to execute it. Whether you’re running a small department or a global corporation, Judgment will give you a framework for evaluating any situation, making the call, and correcting if necessary during the execution phase. It will show you how to handle the overlapping domains of people, strategy, and crisis management. And it will help you teach your entire team to make the right call more often. No organization can afford to neglect this crucial discipline—and no previous book has ever brought it into such clear focus. |
| yes noah goldstein: Tunnels Rutu Modan, 2021-11-02 When a great antiquities collector is forced to donate his entire collection to the Hebrew University in Jerusalem, Nili Broshi sees her last chance to finish an archaeological expedition begun decades earlier—a dig that could possibly yield the most important religious artifact in the Middle East. Motivated by the desire to reinstate her father’s legacy as a great archaeologist after he was marginalized by his rival, Nili enlists a ragtag crew—a religious nationalist and his band of hilltop youths, her traitorous brother, and her childhood Palestinian friend, now an archaeological smuggler. As Nili’s father slips deeper into dementia, warring factions close in on and fight over the Ark of the Covenant! Backed by extensive research into this real-world treasure hunt, Rutu Modan sets her affecting novel at the center of a political crisis. She posits that the history of biblical Israel lies in one of the most disputed regions in the world, occupied by Israel and contested by Palestine. Often in direct competition, Palestinians and Israelis dig alongside one another, hoping to find the sacred artifact believed to be a conduit to God. Two-time Eisner Award winner Rutu Modan’s third graphic novel, Tunnels, is her deepest and wildest yet. Potent and funny, Modan reveals the Middle East as no westerner could. Ishai Mishory is a longtime New York City—and newly Bay Area—based translator and sometimes illustrator. He is currently conducting research for a PhD dissertation on 16th century Italian printing. |
| yes noah goldstein: Win Bigly Scott Adams, 2017-10-31 NEW YORK TIMES BESTSELLER The New York Times bestseller that explains one of the most important perceptual shifts in the history of humankind Scott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams – best known as “the guy who created Dilbert” -- recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push. The point isn’t whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Win Bigly is a field guide for persuading others in any situation—or resisting the tactics of emotional persuasion when they’re used on you. This revised edition features a bonus chapter that assesses just how well Adams foresaw the outcomes of Trump’s tactics with North Korea, the NFL protesters, Congress, and more. |
| yes noah goldstein: The Tangled Mind Nick Kolenda, 2019-04-30 The Tangled Mind argues that a small group of sensory concepts sculpted your perception of the world. Today, your entire knowledge rests upon a sensory foundation. In this book, you'll learn how those sensory underpinnings influence perception and behavior, including deep-rooted beliefs and values (e.g., morality, religion, politics). |
| yes noah goldstein: Invisible Influence Kevin Hogan, 2013-03-18 There are many moments in life when you have to ask someone a critical question that could determine your salary, whether you have a spouse, whether you get a job—your entire future. Do you know how to get the answer you want? Do you understand how much influence you actually have over your fate? The truth is, how that person is going to respond depends more on what’s going on in your head than it does on what’s going on in theirs. Your expectations, the words you choose, the environment in which you ask these questions—so many factors that you control—can determine whether you hear a “yes” or a “no.” Invisible Influence shows you a step-by-step process to quietly persuade others to choose you or your product. Based on new scientific discoveries that reveal fascinating and unique approaches to influence, this book shows how people process their feelings about products, services, and people, and what mental shortcuts they use to make their choices. You’ll learn how to incorporate 52 techniques for subliminally influencing others in order to sell, market, and communicate more effectively, including how to: Use questions early in a conversation to give the person a sense of control and you an opportunity to understand and deliver to their expectations Know how much information to give to someone Determine what people lose if they don’t do business with you, and then leverage that knowledge Use photos in order to make yours a familiar, and therefore more attractive, face Recapture someone’s attention Use stories to explain what statistics can’t Help other people find meaning in their own actions and decisions And much more! Invisible Influence also includes a 10-step influence template that you can follow for better results in negotiations. When you truly incorporate how you think about and approach communicating with other people, you’ll find that you can persuade anyone, anytime, anywhere to make decisions and take actions that benefit you. |
| yes noah goldstein: HBR's 10 Must Reads on Communication (with featured article "The Necessary Art of Persuasion," by Jay A. Conger) Harvard Business Review, Robert B. Cialdini, Nick Morgan, Deborah Tannen, 2013-03-12 The best leaders know how to communicate clearly and persuasively. How do you stack up?If you read nothing else on communicating effectively, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you express your ideas with clarity and impact—no matter what the situation. Leading experts such as Deborah Tannen, Jay Conger, and Nick Morgan provide the insights and advice you need to: Pitch your brilliant idea—successfully Connect with your audience Establish credibility Inspire others to carry out your vision Adapt to stakeholders’ decision-making style Frame goals around common interests Build consensus and win support |
| yes noah goldstein: The Advertising Concept Book Pete Barry, 2012 Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. 'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.' Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College |
| yes noah goldstein: Brainfluence Roger Dooley, 2011-11-22 Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order. Discover ways for brands and products to form emotional bonds with customers Includes ideas for small businesses and non-profits Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts. |
| yes noah goldstein: Summary: Yes! BusinessNews Publishing,, 2013-02-15 The must-read summary of Noah Goldstein, Steve Martin and Robert Cialdini's book: Yes! 50 Scientifically Proven Ways To Be Persuasive. This complete summary of the ideas from Noah Goldstein, Steve Martin and Robert Cialdini's book Yes! 50 Scientifically Proven Ways to Be Persuasive shows that when it comes to persuading others, sometimes small and subtle changes can have a big impact on your success. The authors highlight 50 strategies that have all been scientifically proven to persuade others and just how easy they are to implement. Read this book to start understanding the psychology of persuasion and make use of the most effective strategies to get what you want. Added-value of this summary: • Save time • Understand the key strategies • Expand your persuasive skills To learn more, read Yes! 50 Scientifically Proven Ways to Be Persuasive to find out how you can become more persuasive in all areas of your life. |
| yes noah goldstein: Social Psychology Douglas T. Kenrick, Steven L. Neuberg, Robert B. Cialdini, 2015 Reveals social behavior motives, and bridges the person and the social situation. A unique integrated approach to social behavior, Social Psychology, 6/e invite readers to consider the interplay of influences inside and outside the person in social situations. The authors emphasizes how social psychology is an important discipline, connecting different areas of psychology (e.g., clinical, organizational, and neuroscience) as well as other behavioral sciences (e.g., anthropology, biology, economics, medicine, and law). Organized around the two broad questions -What purposes does this behavior serve for an individual? and Which factors lead an individual to use this behavior to achieve those goals? - each chapter considers factors in the person, in the situation, and in their interaction, to form an understanding of human behavior. REVEL from Pearson is an immersive learning experience designed for the way today's student read, think, and learn. REVEL modernizes familiar and respected course content with dynamic media interactives and assessments, and empowers educators to increase engagement in the course, better connecting with students. The result is increased student engagement and improved learning. REVEL for Kenrick Social Psychology, 6/e will be available for Fall 2014 classes. Teaching and Learning Experience This program will provide a better teaching and learning experience- for you and your students. It: Immersive Learning Experiences with REVEL: REVEL delivers immersive learning experiences designed for the way today's students read, think, and learn. Explore Research: Students can explore research around the world with new Original Research Videos. Investigation questions further encourage students to analyze the material in each chapter. Demonstrates Practically: Several features throughout the book help readers connect abstract ideas to real-life situations. Improves Learning: Effective pedagogy features promote students' learning. For examples, Quick Quiz Self-tests in each chapter allows students to test their understanding of the material. Support Instructors: Video embedded PowerPoints, MyTest, clicker questions, and an instructor's manual provide instructors with extensive materials to supplement the text. |
| yes noah goldstein: The Art of Making Memories Meik Wiking, 2019-09-19 Happy memories are essential to our mental health. They strengthen our identity, sense of purpose and relationships. Meik's new book will teach you how to create and remember happy moments and will change how you think about happy memories. Dr Rangan Chatterjee, Number One bestselling author of The 4 Pillar Plan and BBC Breakfast GP The third book from the CEO of the Happiness Research Institute and internationally bestselling author of The Little Book of Hygge, Meik Wiking. Why is it that a piece of music, a smell, a taste can take us back to something we had forgotten? How is it that we remember our first kiss in detail, but barely remember anything of a fortnight's holiday from five years ago? Memories are the cornerstones of our identity, shaping who we are, how we act, and how we feel. But how do we make and keep the memories that bring us lasting joy? Happiness expert Meik Wiking has the answers. In The Art of Making Memories he brings together his extensive research drawn from the world's biggest study on happy memories (which involved 1000 people from 75 countries), conducted at the Happiness Research Institute, along with data and diaries, interviews, global surveys and studies, and real-life behavioural science and happiness experiments, to explain the nuances of nostalgia, the different ways we form memories around our experiences, and how we can become better at recalling them. Written in Meik's warm and funny trademark style, filled with infographics, illustrations, and photographs, and featuring Happy Memory Tips, The Art of Making Memoriesis a life-affirming read which show you it's easier than you think to make your life unforgettable. |
| yes noah goldstein: Almost Famous Cameron Crowe, 2000 A high-school boy is given the chance to write a story for Rolling Stone Magazine about an up-and-coming rock band as he accompanies it on their concert tour. |
| yes noah goldstein: Your Internet Cash Machine Joe Vitale, Jillian Coleman Wheeler, 2008-03-21 Your Internet Cash Machine takes you buy the hand and leads you through the entire process of building a successful Internet business. It walks you through the process of selecting a niche based on your interests and desires, building a site, and managing your business. Covering important topics like marketing and attracting traffic and packed with handy resources, this is the hands-on guide you need to start making money now. |
| yes noah goldstein: Actionable Gamification Yu-kai Chou, 2019-12-03 Learn all about implementing a good gamification design into your products, workplace, and lifestyle Key FeaturesExplore what makes a game fun and engagingGain insight into the Octalysis Framework and its applicationsDiscover the potential of the Core Drives of gamification through real-world scenariosBook Description Effective gamification is a combination of game design, game dynamics, user experience, and ROI-driving business implementations. This book explores the interplay between these disciplines and captures the core principles that contribute to a good gamification design. The book starts with an overview of the Octalysis Framework and the 8 Core Drives that can be used to build strategies around the various systems that make games engaging. As the book progresses, each chapter delves deep into a Core Drive, explaining its design and how it should be used. Finally, to apply all the concepts and techniques that you learn throughout, the book contains a brief showcase of using the Octalysis Framework to design a project experience from scratch. After reading this book, you'll have the knowledge and skills to enable the widespread adoption of good gamification and human-focused design in all types of industries. What you will learnDiscover ways to use gamification techniques in real-world situationsDesign fun, engaging, and rewarding experiences with OctalysisUnderstand what gamification means and how to categorize itLeverage the power of different Core Drives in your applicationsExplore how Left Brain and Right Brain Core Drives differ in motivation and design methodologiesExamine the fascinating intricacies of White Hat and Black Hat Core DrivesWho this book is for Anyone who wants to implement gamification principles and techniques into their products, workplace, and lifestyle will find this book useful. |
| yes noah goldstein: A Practical Guide to Persuasion Anthony McLean, 2014-10-02 Make other people say 'Yes'! Yes to your requests. Yes to your ideas. Yes to your products. Yes to your proposals. A Practical Guide to Persuasion uses psychology, expert advice and practical techniques to teach you how to influence the people around you in an ethical way. Learn how to increase your presence, by knowing when to talk and when to listen; develop a strategy of success, by preparing, planning and crafting opportunities and make change happen by understanding what drives your audience. |
| yes noah goldstein: 50 Interviews Brian Schwartz, 2009 Fifty entrepreneurs offer real-life wisdom, insight, and practical advice. They teach that failure is the pathway to success, a burning passion the essential fuel, and having a purpose greater than oneself is the key to fulfillment. |
| yes noah goldstein: The Activator Advantage Matthew Dixon, Rory Channer, Karen Freeman, Ted McKenna, 2025-05-20 A proven approach used by today's best professional service partners to win, retain, and grow client relationships. There is a growing problem in the professional services industry that is often acknowledged but rarely discussed: clients—even long-standing ones for whom firms have consistently delivered unquestioned value—are much less loyal to those firms and partners than they once were. This dramatic shift in client behavior has rendered traditional approaches to business development not only ineffective but counterproductive. But top performers have figured out a radical new approach that is redefining what it means to be a rainmaker in today's professional services market. Drawing on a comprehensive, quantitative study of nearly three thousand partners—spanning law, accounting, consulting, investment banking, executive search, and public relations—The Activator Advantage identifies five types of partners found across the professional services landscape and shows how only one of them—the Activator—drives consistent growth. Activators deeply embed business development habits into their daily workflow, aggressively leverage their internal and external networks, and proactively deliver both business and personal value to clients—all of which not only helps shield them from the vagaries of modern client buying behavior but also lays the groundwork for more loyal, longer-lasting relationships. Packed with eye-opening data, counterintuitive insights, and robust case examples, The Activator Advantage provides the road map for any professional services partner or firm leader looking to chart a path to greater client engagement, internal collaboration, and firm profitability in the new era of fading client loyalty. |
| yes noah goldstein: The Bookbuzz Book of Biz Book Insights 2009 Yanky Fachler, 2010-04 My Hope is that Managers will read Business Books a bit More Critically, free from Delusions, their Deepest Fantasies and Fondest Hopes Tempered bya bit of Realism. Phil Rosenzweig, The Halo Effect --Book Jacket. |
DOL: Youth Employment System (YES) - IN.gov
What is YES? YES stands for the Youth Employment System, provided by the Indiana Department of Labor. YES is a new minor-employee registration system mandated by Indiana Code 22-2-18.1 …
Yes (band) - Wikipedia
Founded by Anderson, Squire, Bruford, Kaye, and guitarist Peter Banks, Yes began performing a mix of original songs and covers of rock, pop, blues, and jazz songs, as showcased on their first two …
THE ABLUM SERIES TOUR 2025 - FRAGILE - Yesworld
YES Announce “The Fragile Tour 2025, The Album Series” Band To Perform Their Iconic ‘Fragile’ Album In Its Entirety Along With Classic Cuts The U.S. Tour Gets Underway October 1 YES — …
YES Indy | EmployIndy
EmployIndy's Youth Employment System - YES Indy - is designed to provide guidance, resources, and direction for local community organizations so they can support young adults toward a …
Yes' 2025 U.S. Tour Will Feature a Full Performance of the ...
21 hours ago · Yes’ current lineup is led by longtime guitarist Steve Howe, who joined the band in 1970. The group also features keyboardist Geoff Downes, who first played with Yes in 1980, as …
Home - YES Indy
Yes, you can take control of your future. "You might feel like your back's against the wall, but there are people out here who are willing to help you." Where could I be in five years? Find the right …
YES Announces The Fragile Tour 2025: Full U.S. Dates and ...
6 days ago · A Glimpse into YES’s Creative Era. Steve Howe reflected on Fragile and its unique structure, saying, “All the band’s albums had a unique feel and approach. After The Yes Album, …
Yes | Members, Albums, Songs, & Facts | Britannica
5 days ago · Yes, British progressive rock band known for its extended compositions and virtuoso musicianship. Their sound featured Jon Anderson’s soaring vocals and Steve Howe’s complex …
Yes Announces Fall 2025 Tour Featuring Legendary Fragile ...
6 days ago · Yes Brings Back a Classic Album This fall, Yes will perform their 1971 album Fragile from start to finish as part of their Album Series. The record marked an important moment in the …
YES ‘The Fragile Tour’ 2025: Presale code, dates, venues ...
5 days ago · YES ‘The Fragile Tour’ 2025 is scheduled to be held from October 1, 2025, to November 16, 2025, in venues across the mainland United States. The band is currently set to …
DOL: Youth Employment System (YES) - IN.gov
What is YES? YES stands for the Youth Employment System, provided by the Indiana Department of Labor. YES is a new minor-employee registration system mandated by Indiana …
Yes (band) - Wikipedia
Founded by Anderson, Squire, Bruford, Kaye, and guitarist Peter Banks, Yes began performing a mix of original songs and covers of rock, pop, blues, and jazz songs, as showcased on their …
THE ABLUM SERIES TOUR 2025 - FRAGILE - Yesworld
YES Announce “The Fragile Tour 2025, The Album Series” Band To Perform Their Iconic ‘Fragile’ Album In Its Entirety Along With Classic Cuts The U.S. Tour Gets Underway October 1 YES — …
YES Indy | EmployIndy
EmployIndy's Youth Employment System - YES Indy - is designed to provide guidance, resources, and direction for local community organizations so they can support young adults …
Yes' 2025 U.S. Tour Will Feature a Full Performance of the ...
21 hours ago · Yes’ current lineup is led by longtime guitarist Steve Howe, who joined the band in 1970. The group also features keyboardist Geoff Downes, who first played with Yes in 1980, as …
Home - YES Indy
Yes, you can take control of your future. "You might feel like your back's against the wall, but there are people out here who are willing to help you." Where could I be in five years? Find the right …
YES Announces The Fragile Tour 2025: Full U.S. Dates and ...
6 days ago · A Glimpse into YES’s Creative Era. Steve Howe reflected on Fragile and its unique structure, saying, “All the band’s albums had a unique feel and approach. After The Yes …
Yes | Members, Albums, Songs, & Facts | Britannica
5 days ago · Yes, British progressive rock band known for its extended compositions and virtuoso musicianship. Their sound featured Jon Anderson’s soaring vocals and Steve Howe’s complex …
Yes Announces Fall 2025 Tour Featuring Legendary Fragile ...
6 days ago · Yes Brings Back a Classic Album This fall, Yes will perform their 1971 album Fragile from start to finish as part of their Album Series. The record marked an important moment in …
YES ‘The Fragile Tour’ 2025: Presale code, dates, venues ...
5 days ago · YES ‘The Fragile Tour’ 2025 is scheduled to be held from October 1, 2025, to November 16, 2025, in venues across the mainland United States. The band is currently set to …
