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| words that work frank luntz: Words That Work Dr. Frank Luntz, 2007-01-02 The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like The Ten Rules of Successful Communication and The 21 Words and Phrases for the 21st Century, he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than digital cable, and why pharmaceutical companies transitioned their message from treatment to prevention and wellness. If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you. |
| words that work frank luntz: What Americans Really Want...Really Dr. Frank Luntz, 2009-09-15 No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, prognosticators, and CEOs turn to Luntz to explain the present and to predict the future. With all the upheavals of recent events, the plans and priorities of the American people have undergone a seismic shift. Businesses everywhere are trying to market products and services during this turbulent time, but only one man really understands the needs and desires of the New America. From restaurant booths to voting booths, Luntz has watched and assessed our private habits, our public interests, and our hopes and fears. What are the five things Americans want the most? What do they really want in their daily lives? In their jobs? From their government? For their families? And how does understanding what Americans want allow businesses to thrive? Luntz disassembles the preconceived notions we have about one another and lays all the pieces of the American condition out in front of us, openly and honestly, then puts the pieces back together in a way that reflects the society in which we live. What Americans Really Want...Really is a real, if sometimes scary, discussion of Americans' secret hopes, fears, wants, and needs. The research in this book represents a decade of face-to-face interviews with twenty-five thousand people and telephone polls with one million more, as well as the exclusive, first-ever What Americans Really Want survey. What Luntz offers is a glimpse into the American psyche, along with analysis that will rock assumptions and right business judgment. He proves that success in virtually any profession demands that we either understand what Americans really want, or suffer the consequences. Praise for Frank Luntz: When Frank Luntz invites you to talk to his focus group, you talk to his focus group. --President Barack Obama, spoken on June 28, 2007, to a PBS-sponsored focus group following the Democratic presidential debate at Howard University Frank Luntz understands the American people better than anyone I know. --Newt Gingrich, former Speaker of the House The Nostradamus of pollsters. --Sir David Frost America's top companies listen to Frank Luntz because he understands what customers want and what employees think. He has a keen sense of the American psyche and an outstanding command of language that empowers and persuades. --Thomas J. Donohue, President & CEO, U.S. Chamber of Commerce |
| words that work frank luntz: Win Dr. Frank Luntz, 2011-03-01 From the New York Times bestselling author and top pollster Dr. Frank Luntz comes an unprecedented examination of communication excellence and how top performers win in all areas of human endeavor by utilizing superb communication skills. From Mike Bloomberg and Arnold Schwarzenegger to business icons Rupert Murdoch, Steve Wynn, and Fred Smith; to the CEOs of MGM Resorts, J. Crew, and Gibson Guitar; to legendary sports superstars like Larry Bird, Jimmy Connors, and Mike Richter; to media legends Roger Ailes, Don Imus, and dozens more, Luntz tells their stories--in their own words--and demonstrates how their style of operation and communication is absolutely essential to their success. Luntz makes it clear that following the rules of effective communication is indispensable in any successful human endeavor. Dr. Luntz offers more than seventy new words that work for private one-on-one meetings with your boss, for public presentations to hundreds of colleagues, or for television appearances that reach millions. There are more than three dozen specific lessons and recommendations--and each one directly illustrates the nine essential action-oriented principles of winning at every level: People-Centered, Paradigm-Breaking, Prioritizing, Perfection, Partnerships, Passion, Persuasion, Persistence, and Principled Actions. Do you have what it takes Win is an unprecedented examination of the art, science, and language of winning, and a must-have for people who want to understand and emulate the winners of today. THE DEFINITION OF WINNING The ability to grasp the human dimension of every situation The ability to know what questions to ask and when to ask them The ability to see the challenge, and the solution, from every angle The ability to communicate their vision passionately and persuasively The ability to connect with others and create an enduring chemistry and 10 other universal attributes of winners. |
| words that work frank luntz: The Language of Trust Michael Maslansky, Scott West, Gary DeMoss, David Saylor, 2010-05-04 What to Say, How to Say It, Why It Matters If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must sell ideas, products, services, or even themselves to a public that just doesn't want to hear it. Based on pioneering consumer research, The Language of Trust shows you how to regain the confidence of your clients and customers and communicate with them on their terms. You'll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience. |
| words that work frank luntz: Broken News Chris Stirewalt, 2022-08-23 One of America’s most experienced and exemplary journalists has written an unsparing analysis of the dreadful consequences -- for journalism and the nation -- of ‘how the news lost a race to the bottom with itself.’” -- George F. Will In this national bestseller, Chris Stirewalt, a former Fox News political editor, takes readers inside America’s broken newsrooms that have succumbed to the temptation of “rage revenue.” One of America’s sharpest political analysts, Stirewalt employs his trademark wit and insight to reveal how these media organizations slant coverage – and why that drives political division and rewards outrageous conduct. The New York Times wrote that Stirewalt’s book is an often candid reflection on the state of political journalism and his time at Fox News, where such post-mortem assessments are not common... Broken News is a fascinating, deeply researched, conversation-provoking study of how the news is made and how it must be repaired. Stirewalt goes deep inside the history of the industry to explain how today’s media divides America for profit. And he offers practical advice for how readers, listeners, and viewers can (and should) become better news consumers for the sake of the republic. |
| words that work frank luntz: Doublespeak Defined William D. Lutz, 1999-07-07 In an increasingly Orwellian world, everyone should be armed with this hilarious, slyly subversive deconstruction of the slippery locutions of spinmeisters from all walks of public life. Doublespeak guru William Lutz (Doublespeak, The New Doublespeak) is uniquely qualified to bring you this supremely funny expos‚ of the juiciest ways THEY are trying to bamboozle you! A sampling of Doublespeak Defined: Bald n./ :hair disadvantaged Men in Japan aren't bald; they're hair disadvantaged, according to The Japan Economic Journal. Diet n./ :1.nutrional avoidance therapy 2. caloric reduction program Frozen adj./ :1 deep chilled 2. fresh 3. hard chilled 4. previously frozen The USDA considers processed chickens fresh, not frozen, if they have been chilled to 28 degrees Fahrenheit. Chickens so processed have not been frozen but deep chilled. Light Switch n./ :ideogram illumination intensity adjustment potentiometer Waste paper basket n./ :user-friendly, space-effective, flexible desk side sortation unit Government officials in Toronto, Canada, paid $123.80 (Canadian) each for these items. |
| words that work frank luntz: Before You Say Anything Victoria Wellman, 2022-04-12 The convention-breaking creative process of New York's busiest speechwriter, offering a holistic approach to crafting every kind of speech. The ability to express yourself in words has become both a rite of passage and an essential skill for anyone who wants to make a difference within their family, community, workplace, or beyond. And yet, strategies for engaging a new generation of media and tech-savvy audiences have failed to keep up with the times, leaving speakers wondering how to articulate a resonant message that bristles with detail, authenticity, and emotional truth. While we can’t all expect to captivate and inspire millions as Barack Obama and Greta Thunberg have, every speaker—regardless of their experience—can follow a road map to elevate a narrative from serviceable to unforgettable. This is true whether you’re roasting a colleague at an office party, delivering a keynote industry address, accepting an award, or eulogizing a loved one. In Before You Say Anything, Victoria Wellman—the founder and president of Manhattan-based speechwriting company The Oratory Laboratory—shares her unique methodology for researching, reimagining, crafting, and delivering an outstanding speech by focusing on three core objectives: respect for the audience, the restless pursuit of originality, and intentionality behind every word. Full of hilarious anecdotes and examples from Wellman’s extensive experience as the go-to speechwriter for power players and everyday people from around the world, Before You Say Anything is an irresistible antidote to the age-old doctrine of what a speech must include. Instead, it will leave readers with an enlightened and refreshing way of thinking about their sources, ideas, and material, and give them a strategy for putting it all to use. |
| words that work frank luntz: Simply Said Jay Sullivan, 2016-10-19 Master the art of communication to improve outcomes in any scenario Simply Said is the essential handbook for business communication. Do you ever feel as though your message hasn't gotten across? Do details get lost along the way? Have tense situations ever escalated unnecessarily? Do people buy into your ideas? It all comes down to communication. We all communicate, but few of us do it well. From tough presentations to everyday transactions, there is no scenario that cannot be improved with better communication skills. This book presents an all-encompassing guide to improving your communication, based on the Exec|Comm philosophy: we are all better communicators when we focus focus less on ourselves and more on other people. More than just a list of tips, this book connects skills with scenarios and purpose to help you hear and be heard. You'll learn the skills to deliver great presentations and clear and persuasive messages, handle difficult conversations, effectively manage, lead with authenticity and more, as you discover the secrets of true communication. Communication affects every interaction every day. Why not learn to do it well? This book provides comprehensive guidance toward getting your message across, and getting the results you want. Shift your focus from yourself to other people Build a reputation as a good listener Develop your written and oral communications for the greatest impact Inspire and influence others Communicate more effectively in any business or social situation Did that email come across as harsh? Did you offend someone unintentionally? Great communication skills give you the power to influence someone's thinking and guide them to where you need them to be. Simply Said teaches you the critical skills that make you more effective in business and in life. |
| words that work frank luntz: The Little Blue Book George Lakoff, Elisabeth Wehling, 2012-06-26 Provides guidelines for United States Democrats to connect moral values to important policies, using practical tactics to guide political discourse away from extreme positions. |
| words that work frank luntz: Quench Your Own Thirst Jim Koch, 2016-04-12 NATIONAL BESTSELLER and named a 2016 Best Book of the Year by Inc., Business Insider, and Forbes Founder of The Boston Beer Company, brewer of Samuel Adams Boston Lager, and a key catalyst of the American craft beer revolution, Jim Koch offers his unique perspective when it comes to business, beer, and turning your passion into a successful company or career. “Boston Beer’s Jim Koch offers readers a six-pack of wisdom.” – The Boston Globe Pull up a chair and crack open a Sam Adams. It’s time to leave behind business as you know it. Quench Your Own Thirst covers everything from finding your own Yoda to Koch’s theory on how a piece of string can teach you the most important lesson you’ll ever learn about business. Koch also has surprising advice on sales, marketing, hiring, and company culture. His anecdotes, quirky musings, and bits of wisdom go far beyond brewing. A fun, engaging guide for building a career or launching a successful business, Quench Your Own Thirst is the key to the ultimate dream: being successful while doing what you love. So, are you quenching you own thirst – or someone else’s? Like Steve Jobs, Bill Gates, Larry Ellison, and the other greats, Jim Koch's entrepreneurial journey is motivated by a deep commitment to making superb products and building a unique culture that reinforces innovation and risk-taking. This book tells a compelling story about how he did it. The lessons will be invaluable for anyone starting a business or building a career. —Bill Hambrecht, co-founder or Hambrecht & Quist and chairman of WRHambrecht + Co |
| words that work frank luntz: Power Verbs for Managers and Executives Michael Lawrence Faulkner, 2013-05-24 Electrify all your leadership communications... at every level, in every encounter The right verbs • help you build outstanding teams • achieve stunning performance • exude passion and confidence that make others want to follow Grab the right verb and use it the right way to: Drive home your message, whatever it is Energize teams and workforces Promote collaboration to maximize performance Catalyze change at every level Jam-packed with examples drawing on thousands of years of storytelling, literature, and experience Indispensable for everyone who intends to be a truly great leader |
| words that work frank luntz: Persuasion Lee Hartley Carter, 2020-09-01 The secrets to persuading anyone, at work and in life, from a top communication strategist. In the post-fact, deeply divided world we live in, true persuasion is rare. Engaging with people holding differing opinions is rarer still. But for progress to take place, persuasion must happen. Whether it's convincing an employer you are right for the job, a customer that your product is the best, or your closed-minded uncle that good people can disagree, it takes the art--and science--of persuasion to move forward. So, how do you change someone's mind--or at least advance the conversation--when everyone is entrenched in their own points of view? Communication expert Lee Hartley Carter has spent nearly twenty years advising and helping the world's most well-known companies do just that. Among the counterintuitive secrets you'll learn: * It's not enough to understand the person you're talking to--you must truly empathize with them (yes, even them). * Logic alone doesn't work. Stories and emotions are what move us most. * When communicating in a crisis, our first instinct is almost always wrong. Filled with deeply researched insights into how we make up--and change--our minds, as well as colorful real-world examples and actionable recommendations, Persuasion will help you hone your message and craft your narrative in order to get heard and get results. |
| words that work frank luntz: The New Doublespeak William Lutz, 1996 Explores the continued use of evasive, deceptive, and self-contradictory language, examining how it works and the harmful effects on individuals and on society |
| words that work frank luntz: You Talkin' to Me? Sam Leith, 2012 Rhetoric is what gives words power. It's nothing to be afraid of. It isn't the exclusive preserve of politicians: it's everywhere, from your argument with the insurance company to your plea to the waitress for a table near the window. It convicts criminals (and then frees them on appeal). It causes governments to rise and fall, best men to be shunned by brides, and people to march with steady purpose towards machine guns.In this highly entertaining (and persuasive) book, Sam Leith examines how people have taught, practised and thought about rhetoric from its Attic origins to its twenty-first century apotheosis. Along the way, he tells the stories of its heroes and villains, from Cicero and Erasmus, to Hitler, Obama - and Gyles Brandreth. |
| words that work frank luntz: Dog Whistles, Walk-Backs, and Washington Handshakes Chuck McCutcheon, David Mark, 2014-09-02 To the amusement of the pundits and the regret of the electorate, our modern political jargon has become even more brazenly two-faced and obfuscatory than ever. Where once we had Muckrakers, now we have Bed-Wetters. Where Blue Dogs once slept peaceably in the sun, Attack Dogs now roam the land. During election season--a near constant these days--the coded rhetoric of candidates and their spin doctors, and the deliberately meaningless but toxic semiotics of the wing nuts and backbenchers, reach near-Orwellian levels of self-satisfaction, vitriol, and deceit. The average NPR or talk radio listener, MSNBC or Fox News viewer, or blameless New York Times or Wall Street Journal reader is likely to be perplexed, nonplussed, and lulled into a state of apathetic resignation and civic somnolence by the rapid-fire incomprehensibility of political pronouncement and commentary--which is, frankly, putting us exactly where the pundits want us. Dog Whistles, Walk-Backs, and Washington Handshakes is a tonic and a corrective. It is a reference and field guide to the language of politics by two veteran observers that not only defines terms and phrases but also explains their history and etymology, describes who uses them against whom, and why, and reveals the most telling, infamous, amusing, and shocking examples of their recent use. It is a handbook of lexicography for the Wonkette and This Town generation, a sleeker, more modern Safire's Political Dictionary, and a concise, pointed, bipartisan guide to the lies, obfuscations, and helical constructions of modern American political language, as practiced by real-life versions of the characters on House of Cards. |
| words that work frank luntz: Language Intelligence Joseph J. Romm, 2012 This book reveals the tricks of the best communicators throughout history. |
| words that work frank luntz: The Victory Lab Sasha Issenberg, 2013-09-17 UPDATED FOR THE 2016 ELECTION The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign. Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century. The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity. Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics. |
| words that work frank luntz: Working Together Michael D. Eisner, Aaron R. Cohen, 2010-09-14 Dig deep and you will find the most compelling argument for working together: Happiness. In business there are always unique individual achievers, but pull down the veil and you'll often find someone alongside them. Michael Eisner does just that in Working Together. Using his own collaboration with Frank Wells at Disney as a launching point for examining other famously successful partnerships, Eisner offers us an intimate and deeply personal look at some of the most rewarding business partnerships, uncovering what makes them tick and offering unconventional wisdom and unexpected insights. In this essential book for businesspeople everywhere, Eisner shines a light on these startlingly long-lasting and enriching partnerships, weaving together ten separate narratives—from investment gurus to entertainment impresarios, from fashion designers to big-box retailers—into a larger story about the true nature of achievement in life and in business. Ten Stories, Ten Magical Partnerships: Michael D. Eisner and Frank Wells (Disney) Warren Buffett and Charlie Munger (Berkshire Hathaway) Bill and Melinda Gates (The Gates Foundation) Brian Grazer and Ron Howard (Imagine Entertainment) Valentino and Giancarlo Giammetti (Valentino) Ian Schrager and Steve Rubell (Studio 54) Arthur Blank and Bernie Marcus (The Home Depot) Susan Feniger and Mary Sue Milliken (restaurateurs) Joe Torre and Don Zimmer (New York Yankees) John Angelo and Michael Gordon (finance) Collectively, the stories you're about to read form a blueprint for building partnerships that matter, that last, and that allow each of us to do our very best work. |
| words that work frank luntz: The One Thing You Need to Know Marcus Buckingham, 2008-09-04 Drawing on a wide body of research, including extensive in-depth interviews, THE ONE THING YOU NEED TO KNOW reveals the central insights that lie at the core of: Great Managing, Great Leadership and Great Careers. Buckingham uses a wealth of relevant examples to reveal that at the heart of each insight lies a controlling insight. Lose sight of this 'one thing' and all of your best efforts at managing, leading, or individual achievement will be diminished. For great managing, the controlling insight has less to do with fairness, or team building, or clear expectations (although all are important). Rather, the one thing great managers know is the need to discover and then capitalize on what is unique about each person. For leadership, the controlling insight is the opposite - discover and capitalize on what is universal to all your people, regardless of differences in personality, race, sex, or age. For sustained individual success, the controlling insight is the need to discover what you don't like doing, and know how and when to stop doing it. In every way a groundbreaking work, THE ONE THING YOU NEED TO KNOW offers crucial performance and career lessons for business people at every level. |
| words that work frank luntz: My Philanthropy George Soros, 2012-08-14 George Soros is one of the world's leading philanthropists. Over the past 30 years, he has provided more than 7 billion to his network of foundations, known collectively as the Open Society Institute, for projects around the world and in the United States. In this e-book, Soros writes in detail for the first time about his vision for philanthropy. I have always been leery of philanthropy, he writes, Philanthropy is supposed to be devoted to the benefit of others, but many philanthropists are primarily concerned with their own benefit. Soros engages in philanthropy not out of a desire for praise or to impose his vision upon the world but out of a strong sense of moral duty: My success in the financial markets has given me a greater degree of independence than most other people enjoy. This allows me to take a stand on controversial issues. In fact, my exceptional position obliges me to do so. Soros is celebrated for his brilliant financial and economic insights and his investment strategies. But his contribution to philanthropy and the impact of his generosity is equally impressive. This text reveals the thinking and practice that drives a lesser known aspect of this remarkable man's life, his goals for society and his philosophy. |
| words that work frank luntz: Accidental Genius Mark Levy, 2010-08-09 A new and thoroughly revised edition of marketing and positioning genius Mark Levy, which helps readers unleash their inner creativity, problem solving skills, while also generating content. This is The Artist's Way for business people and social media people. Accidental Genius uses a similar methodology of freewriting to create business plan, find solutions, and generate new content. Over 10,000 of the original edition sold. |
| words that work frank luntz: Words that Change Minds Shelle Rose Charvet, 1997 |
| words that work frank luntz: Contract with America Newt Gingrich, Richard K. Armey, 1994 The November 1994 midterm elections were a watershed event, making possible a Repbulican majority in Congress for the first time in forty years. Contract with America, by Newt Gingrich, the new Speaker of the House, Dick Armey, the new Majority Leader, and the House Republicans, charts a bold new political strategy for the entire country. The ten-point program, which forms the basis of this book, was announced in late September. It received the signed support of more than 300 GOP canditates. Their pledge: If we break this contract, throw us out. Contract with America fleshes out the vision and provides the details of the program that swept the GOP to victory. Among the pressing issues addressed in this important book are: balancing the budget, stopping crime, reforming welfare, reinforcing families, enhancing fairness for seniors, strengthening national defense, cutting government regulations, promoting legal reform, considering term limits, and reducing taxes. |
| words that work frank luntz: Public Speaking MyCommunicationLab Access Code Michael Osborn, Suzanne Osborn, Randall Osborn, 2012-05-30 ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- |
| words that work frank luntz: Winning Power Thomas Flanagan, Tom Flanagan, 2014-03 How money and technology are changing Canadian political campaigns. |
| words that work frank luntz: What Orwell Didn't Know Andras Szanto, 2007-11-06 To celebrate the 60th anniversary of George Orwells classic essay on propaganda, Politics and the English Language, this collection contains essays from writers who explore what Orwell didnt--or couldnt--know, from the effects of television and computers to the merger of journalism and entertainment. |
| words that work frank luntz: Words That Work Frank I. Luntz, 2007 Communications expert Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. Luntz has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He tells us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than digital cable, and why pharmaceutical companies transitioned their message from treatment to prevention and wellness. If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book is for you.--From publisher description. |
| words that work frank luntz: Simple Numbers, Straight Talk, Big Profits! Gregory Burges Crabtree, 2011 Take the mystery out of small business finance with this no-frills guide to understanding the numbers that will guide your business out of any financial black hole. Author Greg Crabtree, a successful accountant, small business advisor, and popular presenter, shows you how to use your firm's key financial indicators as a basis for smart business decisions as you grow your firm from startup to $5 million (and, more!) in annual revenue. Jargon free, and presented in an easy-to-follow, step-by-step format, with plenty of real-world examples, Crabtree's down-to-earth discussion highlights the most common financial errors committed by small businesses, and how to avoid them. |
| words that work frank luntz: The Madhouse Effect Michael E. Mann, Tom Toles, 2016-09-27 The award-winning climate scientist Michael E. Mann and the Pulitzer Prize–winning political cartoonist Tom Toles have been on the front lines of the fight against climate denialism for most of their careers. They have witnessed the manipulation of the media by business and political interests and the unconscionable play to partisanship on issues that affect the well-being of billions. The lessons they have learned have been invaluable, inspiring this brilliant, colorful escape hatch from the madhouse of the climate wars. The Madhouse Effect portrays the intellectual pretzels into which denialists must twist logic to explain away the clear evidence that human activity has changed Earth's climate. Toles's cartoons collapse counter-scientific strategies into their biased components, helping readers see how to best strike at these fallacies. Mann's expert skills at science communication aim to restore sanity to a debate that continues to rage against widely acknowledged scientific consensus. The synergy of these two climate science crusaders enlivens the gloom and doom of so many climate-themed books—and may even convert die-hard doubters to the side of sound science. |
| words that work frank luntz: Words that Change Minds Shelle Rose Charvet, 2019 Words that Change Minds is based on the Language and Behavior Profile® (LAB Profile® for short) - a powerful tool which illustrates the link between language and behavior. The LAB Profile® will enable you to understand from someone's language in everyday conversation, how they will behave in a given situation. You will learn how to customize your language for specific people and groups to trigger motivation and even change people's minds. |
| words that work frank luntz: Transaction Man Nicholas Lemann, 2019-09-10 Over the last generation, the United States has undergone seismic changes. Stable institutions have given way to frictionless transactions, which are celebrated no matter what collateral damage they generate. The concentration of great wealth has coincided with the fraying of social ties and the rise of inequality. How did all this come about? In Transaction Man, Nicholas Lemann explains the United States’—and the world’s—great transformation by examining three remarkable individuals who epitomized and helped create their eras. Adolf Berle, Franklin Delano Roosevelt’s chief theorist of the economy, imagined a society dominated by large corporations, which a newly powerful federal government had forced to become benign and stable institutions, contributing to the public good by offering stable employment and generous pensions. By the 1970s, the corporations’ large stockholders grew restive under this regime, and their chief theoretician, Harvard Business School’s Michael Jensen, insisted that firms should maximize shareholder value, whatever the consequences. Today, Silicon Valley titans such as the LinkedIn cofounder and venture capitalist Reid Hoffman hope “networks” can reknit our social fabric. Lemann interweaves these fresh and vivid profiles with a history of the Morgan Stanley investment bank from the 1930s through the financial crisis of 2008, while also tracking the rise and fall of a working-class Chicago neighborhood and the family-run car dealerships at its heart. Incisive and sweeping, Transaction Man is the definitive account of the reengineering of America—with enormous consequences for all of us. |
| words that work frank luntz: Navigating the Dark Side of Wealth Thayer Cheatham Willis, 2003 |
| words that work frank luntz: Confessions of a Public Speaker Scott Berkun, 2009-10-20 In this hilarious and highly practical book, author and professional speaker Scott Berkun reveals the techniques behind what great communicators do, and shows how anyone can learn to use them well. For managers and teachers -- and anyone else who talks and expects someone to listen -- Confessions of a Public Speaker provides an insider's perspective on how to effectively present ideas to anyone. It's a unique, entertaining, and instructional romp through the embarrassments and triumphs Scott has experienced over 15 years of speaking to crowds of all sizes. With lively lessons and surprising confessions, you'll get new insights into the art of persuasion -- as well as teaching, learning, and performance -- directly from a master of the trade. Highlights include: Berkun's hard-won and simple philosophy, culled from years of lectures, teaching courses, and hours of appearances on NPR, MSNBC, and CNBC Practical advice, including how to work a tough room, the science of not boring people, how to survive the attack of the butterflies, and what to do when things go wrong The inside scoop on who earns $30,000 for a one-hour lecture and why The worst -- and funniest -- disaster stories you've ever heard (plus countermoves you can use) Filled with humorous and illuminating stories of thrilling performances and real-life disasters, Confessions of a Public Speaker is inspirational, devastatingly honest, and a blast to read. |
| words that work frank luntz: Unspeak Steven Poole, 2007-12-01 “A sharply articulated, well-documented expos of the political and economic manipulation of language . . . Fans of Orwell, take heart.”—Kirkus Reviews What do the phrases “pro-life,” “intelligent design,” and “the war on terror” have in common? Each of them is a name for something that smuggles in a highly charged political opinion. Words and phrases that function in this special way go by many names. Some writers call them “evaluative-descriptive terms.” Others talk of “terministic screens” or discuss the way debates are “framed.” Author Steven Poole calls them Unspeak. Unspeak represents an attempt by politicians, interest groups, and business corporations to say something without saying it, without getting into an argument and so having to justify itself. At the same time, it tries to unspeak—in the sense of erasing or silencing—any possible opposing point of view by laying a claim right at the start to only one way of looking at a problem. Recalling the vocabulary of George Orwell’s 1984, as an Unspeak phrase becomes a widely used term of public debate, it saturates the mind with one viewpoint while simultaneously makes an opposing view ever more difficult to enunciate. In this fascinating book, Poole traces modern Unspeak and reveals how the evolution of language changes the way we think. “Unspeak deserves a place in every journalist’s vocabulary.”—Slate “This book takes no word at face value, which will anger some and enlighten others, just as a book of social and linguistic commentary should.”—Publishers Weekly “As we approach yet another political campaign season, this remarkable new book examines the intersection where words and politics collide.”—Tucson Citizen |
| words that work frank luntz: Exactly What to Say Phil Jones, 2020-03-10 Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want. |
| words that work frank luntz: Lapsing Into a Comma Bill Walsh, 2000-05-22 No writer's or editor's desk is complete without a battered, page-bent copy of the AP Stylebook. However, this not-so-easy-to-use reference of journalistic style is often not up-to-date and leaves reporters and copyeditors unsatisfied. Bill Walsh, copy chief for the Washington Post's business desk, addresses these shortcomings in Lapsing into a Comma. In an opinionated, humorous, and yes, curmudgeonly way, he shows how to apply the basic rules to unique, modern grammar issues. Walsh explains how to deal with perplexing situations such as trendy words, foreign terms, and web speak. |
| words that work frank luntz: The Gun Debate Michael O'Neal, 2019-02-19 Resource added for the Psychology (includes Sociology) 108091 courses. |
| words that work frank luntz: Campaign Craft Daniel M. Shea, Michael John Burton, 2001 A comprehensive guide to and analysis of modern political campaign communication. |
| words that work frank luntz: We Are Revolting Antoinette James, 2019-01-04 Every culture on earth has been changed without the people's consent. Life's rhythm has been controlled, weaponized and battered on the front lines of a silent war, by those ruling from the shadows. We are Revolting exposes their belief in the right to rule, their occult mystic religion and their Aristotelian philosophies of governance. We are Revolting is a red pill read that teaches how to recognise them as they hide in plain-sight. |
| words that work frank luntz: The West Wing Aaron Sorkin, 2003 Presents eight teleplays selected from the third and fourth seasons of The West Wing. |
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