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yahoo small business verizon: Business Ethics Richard A. Spinello, 2019-01-24 The future of the free market depends on fair, honest business practices. Business Ethics: Contemporary Issues and Cases aims to deepen students’ knowledge of ethical principles, corporate social responsibility, and decision-making in all aspects of business. The text presents an innovative approach to ethical reasoning grounded in moral philosophy. Focusing on corporate purpose—creating economic value, complying with laws and regulations, and observing ethical standards—a decision-making framework is presented based upon Duties-Rights-Justice. Over 40 real-world case studies allow students to grapple with a wide range of moral issues related to personal integrity, corporate values, and global capitalism. Richard A. Spinello delves into the most pressing issues confronting businesses today including sexual harassment in the workplace, cybersecurity, privacy, and environmental justice. Give your students the SAGE edge! SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students. |
yahoo small business verizon: Transforming E-Business Practices and Applications: Emerging Technologies and Concepts Lee, In, 2009-12-31 Transforming E-Business Practices and Applications: Emerging Technologies and Concepts presents an integrated view of the latest issues and technologies evolving from business transactions and support. |
yahoo small business verizon: Creating Wealth with a Small Business Ralph Blanchard, 2011-08-03 A must-read book filled with practical information and numerous case studies on what aspiring entrepreneurs and business owners need to know to run a profitable businessthe author reminds the reader not to confuse the excitement and enthusiasm of starting a business and being a business owner with the skills required to be successful and avoid becoming one of the 80% of businesses that will eventually fail. A major contribution of this book is its continuous emphasis on the importance of having a business model as a critical requirement to start and manage a profitable business. Edgar Ortiz, CEO of Strategic Analytic Solutions and business columnist for the Atlanta Journal-Constitution Ralph Blanchard, a successful entrepreneur with a background in economics, provides a detailed analysis of what it is really like to buy, start, operate, and eventually sell a small business. Topics covered include: why most businesses fail ten management skills found in successful small business owners strategies to transition from self-employment to entrepreneurship advantages that small business owners have over larger competitors tips to develop profitable pricing strategies innovative ideas to help develop a sound business model |
yahoo small business verizon: Data Breaches Sherri Davidoff, 2019-10-08 Protect Your Organization Against Massive Data Breaches and Their Consequences Data breaches can be catastrophic, but they remain mysterious because victims don’t want to talk about them. In Data Breaches, world-renowned cybersecurity expert Sherri Davidoff shines a light on these events, offering practical guidance for reducing risk and mitigating consequences. Reflecting extensive personal experience and lessons from the world’s most damaging breaches, Davidoff identifies proven tactics for reducing damage caused by breaches and avoiding common mistakes that cause them to spiral out of control. You’ll learn how to manage data breaches as the true crises they are; minimize reputational damage and legal exposure; address unique challenges associated with health and payment card data; respond to hacktivism, ransomware, and cyber extortion; and prepare for the emerging battlefront of cloud-based breaches. Understand what you need to know about data breaches, the dark web, and markets for stolen data Limit damage by going beyond conventional incident response Navigate high-risk payment card breaches in the context of PCI DSS Assess and mitigate data breach risks associated with vendors and third-party suppliers Manage compliance requirements associated with healthcare and HIPAA Quickly respond to ransomware and data exposure cases Make better decisions about cyber insurance and maximize the value of your policy Reduce cloud risks and properly prepare for cloud-based data breaches Data Breaches is indispensable for everyone involved in breach avoidance or response: executives, managers, IT staff, consultants, investigators, students, and more. Read it before a breach happens! Register your book for convenient access to downloads, updates, and/or corrections as they become available. See inside book for details. |
yahoo small business verizon: Making the Internet Safe for Kids United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Oversight and Investigations, 2006 |
yahoo small business verizon: Verizon Untethered Ivan Seidenberg, 2018-05-01 The Verizon leadership team stands apart from most leadership teams today in their willingness repeatedly to put the enterprise before the individual. At first blush, this might look like a hopelessly old-fashioned notion in the age of the selfie. Yet, I would argue this is a trait that future leaders and boards of directors across industries would do well to understand and embrace. Seidenberg not once but twice in the service of company shareholders and employees subordinated himself and put off taking sole leadership of the company to advance the enterprise’s odds of success. And many others in this story exhibited the same trait to help build this industry-leading enterprise. They understood that the risk of not acting and thereby destroying value during a period of accelerating technological change and industry consolidation—a situation faced by leadership teams around the world today—was much greater than the risk of stepping in as No. 2 or co-CEO. In my 50 years of experience, it is a rare leadership team that will subordinate itself for the benefit of the industry, customers and the company. That principle, that the company comes first, the individual second, is what will define successful leadership teams of the future. Multiple leadership principles, some new, some timeless, emerge from this narrative and will be of great use to the next generation of leaders across industries and around the world. By taking a look at a company that successfully executed exponential transformation, we can take the strategies of Verizon leaders and apply them to our own experiences.—Ram Charan |
yahoo small business verizon: Private Equity Deals Ted Seides, 2024-09-10 Over the past 20 years, the private equity industry went from a cottage industry to a powerful juggernaut that touches every corner of the global economy. Totalling $5 trillion of investments, private equity constitutes an important investment allocation for public and corporate pension funds, university endowments, non-profit foundations, hospitals, insurance companies, families, and sovereign wealth funds worldwide. There’s no more important sector of institutional portfolios or the global economy to understand than private equity. Private equity owned businesses are everywhere around us and touch every aspect of our daily lives. In <i>Private Equity Deals</i>, Ted Seides gives you an insight to the conversations that typically happen behind the closed doors of institutional investors and private equity managers. Through a series of case studies across different types of private equity transactions, <i>Private Equity Deals</i> shares the dynamics of deal making, companies, and ownership that make private equity a force in the world. |
yahoo small business verizon: Management Information Systems Tomayess Issa, Theodora Issa, Sarita Hardin-Ramanan, Bilal Abu-Salih, Lydia Maketo, Rohini Balapumi, S. Zaung Nau, Raadila Hajee Ahmud-Boodoo, 2023-12-06 This textbook provides a concise introduction to Management Information Systems. It introduces core concepts in an accessible style and adopts a contemporary approach that reflects the opportunities and challenges faced as businesses and technologies continue to evolve. Key features: · Coverage of key issues including sustainability and green IT, ethics and privacy, smart technologies, corporate social responsibility and big data · Definition boxes to consolidate understanding of key terms · Illustrative examples to engage and apply theory in the real-world · Pause for thought boxes to check understanding and encourage reflection · End of chapter case studies to illustrate key topics in practice, encourage critical thinking, application of knowledge and enhance learning · Comprehensive online support including PowerPoints, tutor’s guide and testbank of questions This textbook is suitable for undergraduate and postgraduate students studying introductory Management or Business Information Systems courses with no prior knowledge. Dr Tomayess Issa is a Senior Lecturer at Curtin University, Australia. Dr Theodora Issa is an academic at The University of Western Australia, Australia. Dr Sarita Hardin-Ramanan is Head Faculty of IT at Curtin University, Mauritius. Dr Bilal Abu Salih is a Associate Professor at The University of Jordan, Jordan. Dr Lydia Maketo is a Lecturer at Curtin University, Australia. Dr Rohini Balapumi is a Lecturer at Curtin University, Australia. Dr S. Zaung Nau is a Lecturer at Curtin University, Australia. Dr Raadila Hajee Ahmud-Boodoo is a Teaching Instructor at Curtin University, Australia. |
yahoo small business verizon: Network World , 2003-05-19 For more than 20 years, Network World has been the premier provider of information, intelligence and insight for network and IT executives responsible for the digital nervous systems of large organizations. Readers are responsible for designing, implementing and managing the voice, data and video systems their companies use to support everything from business critical applications to employee collaboration and electronic commerce. |
yahoo small business verizon: F & S Index United States Annual , 2007 |
yahoo small business verizon: IT Consultant Diploma - City of London College of Economics - 12 months - 100% online / self-paced City of London College of Economics, Overview This course deals with everything you need to know to become a successful IT Consultant. Content - Business Process Management - Human Resource Management - IT Manager's Handbook - Principles of Marketing - The Leadership - Information Systems and Information Technology - IT Project Management Duration 12 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link. |
yahoo small business verizon: FCC Record United States. Federal Communications Commission, 2006 |
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yahoo small business verizon: Rational Leadership Paul Brooker, Margaret Hayward, 2024-02-16 This work takes examples of iconic corporations to show how business leaders can use rational methods to develop companies and inspire people with confidence. It studies General Motors, Toyota, McDonalds, Walmart, Intel, Armani, and eBay through autobiographical writings and historical sources. |
yahoo small business verizon: Becoming Digital Vincent Mosco, 2017-11-06 This book examines the convergence of Cloud Computing, Big Data, and the Internet of Things to forge the Next Internet. Ubiquitous computing enables universal communication, concentration of power, privacy erosion, environmental degradation, and massive automation and this title explores solving these issues to create a democratic digital world. |
yahoo small business verizon: The Design of Sites Douglas K. Van Duyne, James A. Landay, Jason I. Hong, 2007 Using patterns to help Web designers develop a site that attracts visitors, this text reveals ways to understand customers and their needs, and ways to keep customers involved through good design. |
yahoo small business verizon: PC World , 2007 |
yahoo small business verizon: Tell A Friend -- Word of Mouth Marketing: How Small Businesses Can Achieve Big Results Arnon Vered, 2007-07-01 Many Small Businesses rely solely on Word of Mouth to build their business. Finally, there is a guide that lays out clear strategies that will get more people talking positively about them. Former Bain & Company consultant and small business marketing veteran Arnon Vered, has taken the best practices of Corporate Word of Mouth marketing and translated them into practical advice every Small Business can follow. Readers can skim the book in less than 30 minutes: Each chapter begins with a one-page The Big Idea section and ends with a chapter summary and easy-to-implement exercises. |
yahoo small business verizon: The Phantom Pattern Problem Gary Smith, Jay Cordes, 2020-09-25 Pattern-recognition prowess served our ancestors well, but today we are confronted by a deluge of data that is far more abstract, complicated, and difficult to interpret. The number of possible patterns that can be identified relative to the number that are genuinely useful has grown exponentially - which means that the chances that a discovered pattern is useful is rapidly approaching zero. Patterns in data are often used as evidence, but how can you tell if that evidence is worth believing? We are hard-wired to notice patterns and to think that the patterns we notice are meaningful. Streaks, clusters, and correlations are the norm, not the exception. Our challenge is to overcome our inherited inclination to think that all patterns are significant, as in this age of Big Data patterns are inevitable and usually coincidental. Through countless examples, The Phantom Pattern Problem is an engaging read that helps us avoid being duped by data, tricked into worthless investing strategies, or scared out of getting vaccinations. |
yahoo small business verizon: Fortune Henry Robinson Luce, 2005 |
yahoo small business verizon: Fall in Love with the Problem, Not the Solution Uri Levine, 2025-02-18 A Simon & Schuster eBook. Simon & Schuster has a great book for every reader. |
yahoo small business verizon: Enterprise Cybersecurity in Digital Business Ariel Evans, 2022-03-22 Cyber risk is the highest perceived business risk according to risk managers and corporate insurance experts. Cybersecurity typically is viewed as the boogeyman: it strikes fear into the hearts of non-technical employees. Enterprise Cybersecurity in Digital Business: Building a Cyber Resilient Organization provides a clear guide for companies to understand cyber from a business perspective rather than a technical perspective, and to build resilience for their business. Written by a world-renowned expert in the field, the book is based on three years of research with the Fortune 1000 and cyber insurance industry carriers, reinsurers, and brokers. It acts as a roadmap to understand cybersecurity maturity, set goals to increase resiliency, create new roles to fill business gaps related to cybersecurity, and make cyber inclusive for everyone in the business. It is unique since it provides strategies and learnings that have shown to lower risk and demystify cyber for each person. With a clear structure covering the key areas of the Evolution of Cybersecurity, Cybersecurity Basics, Cybersecurity Tools, Cybersecurity Regulation, Cybersecurity Incident Response, Forensics and Audit, GDPR, Cybersecurity Insurance, Cybersecurity Risk Management, Cybersecurity Risk Management Strategy, and Vendor Risk Management Strategy, the book provides a guide for professionals as well as a key text for students studying this field. The book is essential reading for CEOs, Chief Information Security Officers, Data Protection Officers, Compliance Managers, and other cyber stakeholders, who are looking to get up to speed with the issues surrounding cybersecurity and how they can respond. It is also a strong textbook for postgraduate and executive education students in cybersecurity as it relates to business. |
yahoo small business verizon: Idea to Bussiness Model EduGorilla Prep Experts, 2024-10-26 EduGorilla Publication is a trusted name in the education sector, committed to empowering learners with high-quality study materials and resources. Specializing in competitive exams and academic support, EduGorilla provides comprehensive and well-structured content tailored to meet the needs of students across various streams and levels. |
yahoo small business verizon: American Manifesto Bob Garfield, 2020-01-14 Do you fear for our democracy? Are you ready to throw in the towel? DON’T! This is your guidebook to reassembling our hyperpolarized American society in 6 steps. The Peabody winner behind On the Media “examines the salient factors that shaped American politics prior to the 2016 election—and that continue to influence voter attitudes” (Booklist). As is often observed, Trump is a symptom of a virus that has been incubating for at least 50 years. But not often observed is where the virus is imbedded: in the psychic core of our identity. In American Manifesto: Saving Democracy from Villains, Vandals, and Ourselves, popular media personality Bob Garfield examines the tragic confluence of the American preoccupation with identity and the catastrophic disintegration of the mass media. Garfield investigates how we’ve gotten to this moment when our identity is threatened by both the left and the right, when e pluribus unum is no longer a source of national pride, and why, when looking through this lens of identity, the rise of Trumpism is no surprise. Overlaying this crisis is the rise of the Facebook-Google duopoly and the filter bubble of social media, where identity is insular and immutable. But fear not! WNYC’s On the Media cohost Garfield has ideas about how we may counter the forces of fragmentation—the manifesto itself: 6 steps to take to reassemble our fractured society. A quick, fascinating read, American Manifesto offers not only a vision of a country in extremis, but also a plan for how to address the ways in which our democracy is imperiled. Provocative, profound, and sometimes hilariously profane, American Manifesto is a call to action like no other. |
yahoo small business verizon: The 100 Best Stocks to Buy in 2018 Peter Sander, Scott Bobo, 2017-12-05 Updated for today’s market, the 2018 edition of the 100 Best Stocks series picks the top stocks you should invest in based on the authors’ investing philosophy—which has consistently beaten the S&P average for seven straight years! While the economic climate is constantly changing, it’s still possible for smart investors to turn a profit. Peter Sander and Scott Bobo share what the best stocks are for the upcoming year and explain their value investing philosophy, low-volatility investing, and how to find stocks that consistently perform and pay dividends. An essential guide for anyone investing in today’s unpredictable market, The 100 Best Stocks to Buy in 2018 is a proven source of dependable advice you can take straight to the bank. |
yahoo small business verizon: Key Technologies for 5G Wireless Systems Vincent W. S. Wong, Robert Schober, Derrick Wing Kwan Ng, Li-Chun Wang, 2017-03-02 Get up to speed with the protocols, network architectures and techniques for 5G wireless networks with this comprehensive guide. |
yahoo small business verizon: Broadband Bible James E. Gaskin, 2004-11-17 This book outlines everything people need to make the move from a dial-up connection to an always-on DSL or cable Internet connection that is up to forty times faster than a standard modem connection Nielsen estimated there were thirty-nine million U.S. homes with broadband access in April 2003 Gaskin explains available broadband options, shows how to pick the right one, describes wireless alternatives inside and outside of buildings, details how to connect more than one computer to a home broadband connection, and provides information about securing your wireless network This new Desktop Edition format provides need-to-know coverage of all topics related to broadband home networking in an easy-to-use format that will appeal to novices and techies alike Offers a useful customer service FAQ and a Web directory appendix that lists Web sites for additional utilities, tools, games, and more |
yahoo small business verizon: Faster Disaster Recovery Jennifer H. Elder, Samuel F. Elder, 2019-03-19 Protect your company’s finances in the event of a disaster In the face of an environmental or man-made disaster, it’s imperative to have a contingency plan that’s mapped out your corporation’s strategy to minimize the impact on the daily functions or life of the corporation. Successful planning not only can limit the damage of an unforeseen disaster but also can minimize daily mishaps—such as the mistaken deletion of files—and increase a business's overall efficiency. Faster Disaster Recovery provides a 10-step approach for business owners on creating a disaster recovery plan (from both natural and man-made events). Each chapter ends with thought-provoking questions that allow business owners to explore their particular situation. Covers natural events such as earthquakes and floods Provides guidance on dealing with man-made events such as terrorist attacks Offers worksheets to make your contingency plans Includes several examples throughout the book There’s no time like the present to develop a business contingency plan—and this book shows you how. |
yahoo small business verizon: Search Engine Advertising Kevin Lee, Catherine Seda, 2009-08-05 “A remarkable book that eases you into the important world of search engine advertising. Read it before your competitors do!” –Danny Sullivan, Editor SearchEngineWatch.com Nothing delivers high-quality traffic like the search engines, but if you’re not showing up prominently in the results for your desired keywords, that means your competition is. The way to gain control and maximize profit is to take advantage of paid search results. Paid search engine listings can deliver site visitors who want to buy what you sell. And they can pinpoint exactly the right landing pages using not only keywords, but also geography, time of day, and more. With a little education and pre-planning, any company can launch a profitable search engine advertising program. Key features in this book include learning how to: • Buy top positions on the major search engines profitably • Transform poor ad copy into ads that deliver results • Increase visitor-to-buyer conversions • Begin paid search advertising now, even if you’re a novice • Use advanced techniques to evaluate and improve your results • Leverage successes from Google into Yahoo, Microsoft, and more • Leave the unprofitable clicks to your competition while grabbing the most profitable ones |
yahoo small business verizon: Regulating the Web Zachary Stiegler, 2013 Since its popularization in the mid 1990s, the Internet has impacted nearly every aspect of our cultural and personal lives. Over the course of two decades, the Internet remained an unregulated medium whose characteristic openness allowed numerous applications, services, and websites to flourish. By 2005, Internet Service Providers began to explore alternative methods of network management that would permit them to discriminate the quality and speed of access to online content as they saw fit. In response, the Federal Communications Commission sought to enshrine net neutrality in regulatory policy as a means of preserving the Internet's open, nondiscriminatory characteristics. Although the FCC established a net neutrality policy in 2010, debate continues as to who ultimately should have authority to shape and maintain the Internet's structure. Regulating the Web brings together a diverse collection of scholars who examine the net neutrality policy and surrounding debates from a variety of perspectives. In doing so, the book contributes to the ongoing discourse about net neutrality in the hopes that we may continue to work toward preserving a truly open Internet structure in the United States. |
yahoo small business verizon: Turn eBay Data into Dollars Ina Steiner, 2006-01-11 You already have the answer to boosting your eBay sales and profits... You just have to know where to look. Turn eBay Data into Dollars shows you how to use the powerful tools available on eBay to sell smarter and make more money on every sale. Learn to mine sales data from tools such as Andale Research Tools, Terapeak, and DeepAnalysis. Generate sales and traffic reports using eBay and Sellathon ViewTracker so you can easily analyze your data and make informed business decisions. You’ll learn to apply the results of your research to your eBay listing and marketing strategies. Then, you can better determine what to sell, how much to charge, how to improve traffic, and how to stay ahead of the competition. |
yahoo small business verizon: Handbook of Research on Telecommunications Planning and Management for Business Lee, In, 2009-03-31 This book provides original, in-depth, and innovative articles on telecommunications policy, management, and business applications--Provided by publisher. |
yahoo small business verizon: The Sentient Enterprise Oliver Ratzesberger, Mohanbir Sawhney, 2017-09-18 Mohan and Oliver have been very fortunate to have intimate views into the data challenges that face the largest organizations and institutions across every possible industry—and what they have been hearing about for some time is how the business needs to use data and analytics to their advantage. They continually hear the same issues, such as: We're spending valuable meeting time wondering why everyone's data doesn't match up. We can't leverage our economies of scale while remaining agile with data. We need self-serve apps that let the enterprise experiment with data and accelerate the development process. We need to get on a more predictive curve to ensure long-term success. To really address the data concerns of today's enterprise, they wanted to find a way to help enterprises achieve the success they seek. Not as a prescriptive process—but a methodology to become agile and leverage data and analytics to drive a competitive advantage. You know, it's amazing what can happen when two people with very different perspectives get together to solve a big problem. This evolutionary guide resulted from the a-ha moment between these two influencers at the top of their fields—one, an academic researcher and consultant, and the other, a longtime analytics practitioner and chief product officer at Teradata. Together, they created a powerful framework every type of business can use to connect analytic power, business practices, and human dynamics in ways that can transform what is currently possible. |
yahoo small business verizon: Network World , 2002-12-23 For more than 20 years, Network World has been the premier provider of information, intelligence and insight for network and IT executives responsible for the digital nervous systems of large organizations. Readers are responsible for designing, implementing and managing the voice, data and video systems their companies use to support everything from business critical applications to employee collaboration and electronic commerce. |
yahoo small business verizon: Small Business Taxes Made Easy, Third Edition Eva Rosenberg, 2017-01-20 Axiom Business Book Award Gold Medal Winner Don’t be taxed out of business! Know your rights and KEEP MORE OF WHAT YOU EARN It’s great to start a business and be your own boss—but with all the taxes you pay, it sometimes feels like you’re working for the government. This book teaches you ways to work smarter – not harder! The go-to tax guide for small-business owners is packed with tips for dramatically lowering your taxes. This new edition covers key provisions passed by Congress that will affect your taxes for 2016 through 2020. It includes: • Enhanced checklists • Improved entity comparisons • Updates on valuable business resources and tools • New information about depreciation • Critical home-office information • Need-to-know online business issues • Expanded tips on Tax Notices and audits Small Business Taxes Made Easy covers more than just taxes. It includes business plans, legal tax-cutting tips, and ways to build your dynasty – or develop a smart exit plan (think Venture Capital or IPO). Best of all, you learn how to increase your profits and your cash flow and to ensure your business is a success. You have more rights as a taxpayer than you probably realize, and this unparalleled guide helps you exercise them to the max! Small Business Taxes Made Easy offers easy-to-follow, actionable advice with timeless information. Whatever kind of business you run, this book provides everything you need to hold on to more of the profits you’ve worked so hard for. |
yahoo small business verizon: Digital Competition Law in Europe Marc Wiggers, Robin Struijlaart, Joost Dibbits, 2023-07-14 ‘Digital competition’, a term and concept that has risen to the forefront of competition law, may be viewed as both promising and cautionary: on the one hand, it brings the promises of increased speed, efficiency and objectivity, and, on the other, it entails potential pitfalls such as hard-to-identify pathways to unfair pricing, dominant positions and their potential abuse, restriction of choice and abuse of personal data. Accordingly, jurisdictions around the world are taking measures to deal with the phenomenon. In this concise but thoroughly researched book – both informative and practical – lawyers from two prominent firms with specialised digital competition teams take stock and examine the state of digital competition in the enforcement practices of six competition authorities in Europe, most of these forerunners in the field of digital competition policy and enforcement. The competition authorities surveyed are those of the European Union, the United Kingdom, France, Germany, the Netherlands and Belgium. For each, an overview, spanning the period from 2012 to mid-2022 but including as many landmark cases as possible up to and including December 2022, includes not only landmark cases in which digital technologies have had a significant impact on the competition law outcome but also guidance documents such as speeches, policy statements, industry surveys and research reports. Activities and enforcement practices of the various authorities include the following and more: degree of activity; focus of the activity; enforcement styles; enforcement instruments; visible effectiveness of enforcement; and important insights and outlooks. Each overview contains separate chapters on cartel prohibition, the prohibition of abuse of a dominant position and merger control. Additional chapters – partially written by guest authors (who are all without a doubt true thought leaders: Tristan Byrne, Giuseppe Colangelo, Ai Deng, Teodora Groza, Daniel Mândrescu, Wolf Sauter, Thibault Schrépel, and Gareth Shier) – evaluate the similarities and differences in the enforcement practices and the positive and negative effects of digital competition in the jurisdictions investigated, the economic context, the most important game changers, and a concluding chapter offers recommendations. An indispensable guide to quickly and accessibly acquiring in-depth knowledge of competition law in the digital sector, this matchless volume is a must-read for any practitioner or academic who encounters competition law related to digital markets. The dilemmas and challenges of the new competition law reality – which is here already, like it or not – are clearly explained here for the benefit of regulators, academics, policymakers, judges, in-house counsel and lawyers specialising in competition law and intellectual property law. |
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yahoo small business verizon: Managing Social Media Practices in the Digital Economy Alavi, Shirin, Ahuja, Vandana, 2019-12-27 Social media platforms are powerful tools that can help organizations to gather user preferences and build profiles of consumers. These sites add value to business activities, including market research, co-creation, new product development, and brand and customer management. Understanding and correctly incorporating these tools into daily business operations is essential for organizational success. Managing Social Media Practices in the Digital Economy is an essential reference source that facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology. Featuring research on topics such as mobile technology, service quality, and consumer engagement, this book is ideally designed for managers, managing directors, executives, marketers, industry professionals, social media analysts, academicians, researchers, and students. |
yahoo small business verizon: Cybersecurity in Context Chris Jay Hoofnagle, Golden G. Richard, III, 2024-08-07 “A masterful guide to the interplay between cybersecurity and its societal, economic, and political impacts, equipping students with the critical thinking needed to navigate and influence security for our digital world.” —JOSIAH DYKSTRA, Trail of Bits “A comprehensive, multidisciplinary introduction to the technology and policy of cybersecurity. Start here if you are looking for an entry point to cyber.” —BRUCE SCHNEIER, author of A Hacker’s Mind: How the Powerful Bend Society’s Rules, and How to Bend Them Back The first-ever introduction to the full range of cybersecurity challenges Cybersecurity is crucial for preserving freedom in a connected world. Securing customer and business data, preventing election interference and the spread of disinformation, and understanding the vulnerabilities of key infrastructural systems are just a few of the areas in which cybersecurity professionals are indispensable. This textbook provides a comprehensive, student-oriented introduction to this capacious, interdisciplinary subject. Cybersecurity in Context covers both the policy and practical dimensions of the field. Beginning with an introduction to cybersecurity and its major challenges, it proceeds to discuss the key technologies which have brought cybersecurity to the fore, its theoretical and methodological frameworks and the legal and enforcement dimensions of the subject. The result is a cutting-edge guide to all key aspects of one of this century’s most important fields. Cybersecurity in Context is ideal for students in introductory cybersecurity classes, and for IT professionals looking to ground themselves in this essential field. |
yahoo small business verizon: Diversity in Multinational Corporations Roxana Maiorescu, Brenda Wrigley, 2016-10-26 Globalization, information and communication technologies, and the millennials who have entered the workforce, compelled corporations to change their resistant and defensive approaches to diversity and to proactively address differences. Companies determined that embracing diversity positively impacts their bottom line, as a result of the variety of perspectives and skills that derive from fostering a diverse workforce. To date, the majority of the studies in the business and communication fields shed light on diversity engagement in the US and leave room for the further exploration of how diversity is construed and approached in international milieus. There is a paucity of recent studies on diversity engagement in the US and the topic requires current investigation of the newest corporate engagement in diversity. Diversity in Multinational Corporations aims to address the two gaps in the literature. For this purpose, the book analyzes the diversity approaches of twenty-eight US companies from ten industries to develop a theoretical framework whose practical application enables companies to make significant contributions to the environments in which they operate. The framework addresses the present challenges that American corporations face in their diversity engagement, namely low employee engagement and diversity fatigue, and proposes the implementation of a new social responsibility approach, whose aim is to address inequality at a global scale by adaption to the local environment and less focus on immediate business benefits. Finally, because the book discusses diversity engagement in global business environments, its results can be applied by international companies that operate at a global scale. |
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