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| virgin atlantic upper class menu: Marketing Genius Peter Fisk, 2009-08-20 The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in the market and on the bottom line. Marketers need new ways of thinking and more radical creativity. Here you will learn from some of the world's most innovative brands and marketers – from Alessi to Zara, Jones Soda to Jet Blue, Google to Innocent. Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and Microsoft. He was the CEO of the world's largest professional marketing organisation, the Chartered Institute of Marketing, and lead the global marketing practice of PA Consulting Group. He writes and speaks regularly on all aspects of marketing. He has authored over 50 papers, published around the world, and is co-author of the FT Handbook of Management. Marketers who want to recharge their left and right brains can do no better than read Marketing Genius. It's all there: concepts, tools, companies and stories of inspired marketers. —Professor Philip Kotler, Kellogg Graduate School of Management, and author of Marketing Management A fantastic book, full of relevant learning. The mass market is dead. The consumer is boss. Imagination, intuition and inspiration reign. Geniuses wanted. —Kevin Roberts, Worldwide CEO Saatchi & Saatchi, and author of Lovemarks This is a clever book: it tells you all the things you need to think, know and do to make money from customers and then calls you a genius for reading it. —Hamish Pringle, Director General of Institute of Practitioners in Advertising, and author of Celebrity Sells This is a truly prodigious book. Peter Fisk is experienced, urbane and creative, all the attributes one would expect from a top marketer. The case histories in this book are inspirational and Peter's writing style is engaging and very much to the point. This book deserves a special place in the substantial library of books on marketing. —Professor Malcolm McDonald, Cranfield School of Management, and author of Marketing Plans Customers, brands and marketing should sit at the heart of every business's strategy and performance today. Marketing Genius explains why this matters more than ever, and how to achieve it for business and personal success —Professor John Quelch, Professor of Business Administration at Harvard Business School and author of New Global Brands Marketing Genius offers marketers 99% inspiration for only 1% perspiration. —Hugh Burkitt, CEO, The Marketing Society |
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| virgin atlantic upper class menu: Brand Leadership David A. Aaker, Erich Joachimsthaler, 2012-12-11 Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, the vital key to customer loyalty. David Aaker is widely recognised as the leading expert in this burgeoning field. Now he prepares managers for the next wave of the brand revolution. With coauthor Erich Joachimsthaler, Aaker takes brand management to the next level - strategic brand leadership. Required reading for every marketing manager is the authors' conceptualisation of 'brand architecture' - how multiple brands relate to each other - and their insights on the hot new area of Internet branding. Full of impeccable, intelligent guidance, BRAND LEADERSHIP is the visionary key to business success in the future. |
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| virgin atlantic upper class menu: HOW TO CREATE A KICK-ASS BRAND. David Tyreman, 2017-01-01 |
| virgin atlantic upper class menu: Dirty Tricks Martyn Gregory, 2010-07-28 Richard Branson's Virgin Atlantic was valued at over £1.2 billion when he sold a 49% stake to Singapore Airlines in 1999. This was an extraordinary achievement for an airline that began life in 1984 with one plane. Virgin Atlantic became one of the world's top airlines only after surviving an incredible dirty tricks campaign by British Airways. Award Winning investigative jounalist Martyn Gregory exposed BA's secret war, and he reveals the full story in Dirty Tricks. |
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| virgin atlantic upper class menu: Land of Hunger Wayne Holloway, 2015-09-25 Land of Hunger is a collection of short stories, that interconnect, loop and return upon each other despite their seemingly disparate subject matter. Fragments that resonate across time and place, from the Ukraine during the Russian Civil War, to the miners' strike, to the world of animal rights protestors. The stories are all about the collection of fictions that make up a writer. A fantasy of who the author is, where he comes from; the story of a fragile, shifting identity built on facts, yet obscuring them. In doing this, Wayne Holloway embodies our deep hunger for the stories of who and why we are. |
| virgin atlantic upper class menu: The Arts of Leadership Keith Grint, 2000-04-13 Leadership is still much discussed, studied, and sought after, even though we now live in supposedly more democratic times with flatter organizations and empowered employees. But how can we best understand leadership? Are leaders born or made? Do they have particular traits or are we all potential leaders? Do the requirements for leadership change over time or are there timeless patterns? Do traditional approaches help us to pick and develop leaders or are there alternative ways that advance our understanding? In this book, Keith GrintDSwho has been studying and teaching leadership for over a decadeDSinvestigates the notion of leadership in a series of historical case studies and rich essay portraits of some of the most famous, and infamous, leaders (e.g. Florence Nightingale, Richard Branson, Horatio Nelson, Martin Luther King, Henry Ford, etc.). The scenarios are drawn from right across the spectrum to include business, politics, society, and the military. The first part of the book considers four sets of parallel cases where leadership appears to be a major explanation of success and failure. The second part takes the four critical issues arising from these parallel cases (identity, strategic vision, organizational tactics, and persuasive communication) and explores them in detail. One main reason we have such difficulty in explaining and enhancing leadership, Grint argues, is because we often adopt perspectives and models that obscure rather than illuminate the issues involved. The reliance upon traditional scientific analysis has not provided the anticipated advances in our understanding because leadership is more fruitfully considered as an art, or more exactly an array of arts, rather than as a science. Grint's rich and meticulously-researched profiles combine to reveal these Arts of Leadership. |
| virgin atlantic upper class menu: Inflight Catering Management Audrey Carol McCool, 1995 The first and only comprehensive guide to the field of INFLIGHT CATERING MANAGEMENT Inflight catering has, over the past thirty years, evolved into a distinct branch of the noncommercial foodservice industry complete with its own unique set of equipment, preparation, storage, disposal, and distribution requirements. Yet, until now, there were no books devoted exclusively to the needs of foodservice management professionals and students interested in pursuing a career in this fascinating and highly lucrative field. This book fills that gap. Written with the full support and cooperation of the Inflight Food Service Association's Education Committee, Inflight Catering Management is both a valuable professional resource and an excellent text for noncommercial foodservice management courses. It provides comprehensive coverage of all essential aspects of contemporary inflight foodservice operations, including: Bidding, contract management, and the airline/caterer interface Caterers' equipment and facilities Onboard equipment and facilities Quality assurance Food safety and sanitation Waste management Current and future career opportunities |
| virgin atlantic upper class menu: Marketing for Rainmakers Phil Fragasso, 2008-06-30 You are a successful entrepreneur with a brain for business, but you’re indecisive about marketing and need a guide that will help your company distinguish itself, inspire customer loyalty and increase profits. Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life presents practical concepts, helpful tips and real-life examples to help you take your business to the next level with marketing that focuses on the customers’ needs. Fifty-two business-building ideas will inspire you to take immediate action and develop a marketing mindset. |
| virgin atlantic upper class menu: CIM Post-grad Diploma BPP Learning Media, 2012-06 A core text book for the CIM Qualification. |
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| virgin atlantic upper class menu: Richard Branson, Virgin King Tim Jackson, 1996 Based on interviews with Branson, his key advisers, partners, friends, and enemies -- and drawing on secret documents, letters, and court papers -- this book reveals the fascinating and gossip-filled history of both the man and his private empire. |
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| virgin atlantic upper class menu: Jetliner Cabins Jennifer Coutts Clay, 2006-03-24 Describes the high art and technical bravura behind creating some of the smallest living spaces in the world. With photographs of aircraft interiors from leading carriers, this book fully details the variety, as well as the creative breadth, behind them. |
| virgin atlantic upper class menu: Like a Virgin Richard Branson, 2012-09-25 It’s business school, the Branson way. Whether you’re interested in starting your own business, improving your leadership skills, or simply looking for inspiration from one of the greatest entrepreneurs of our time, Richard Branson has the answers. Like a Virgin brings together some of his best advice, distilling the experiences and insights that have made him one of the world’s most recognized and respected business leaders. In his trademark thoughtful and encouraging voice, Branson shares his knowledge like a close friend. He’ll teach you how to be more innovative, how to lead by listening, how to enjoy your work, and much more. In hindsight, Branson is thankful he never went to business school. Had he conformed to the conventional dos and don’ts of starting a business, would there have been a Virgin Records? A Virgin Atlantic? So many of Branson’s achievements are due to his unyielding determination to break the rules and rewrite them himself. Here’s how he does it. |
| virgin atlantic upper class menu: Entrepreneurial Genius Gene N. Landrum, 2003-09 Professor Landrum begins with biographical overviews of a dozen of the most interesting and powerful entrepreneurs of recent vintage. He identifies their unique eccentricities and then shows the personality traits that they all have in common. These are the attributes that constitute the genius of the great entrepreneur. To enable you to compare your personality attributes with those of the great entrepreneurs who have achieved billionaire status, Professor Landrum has included in this book a self-assessment exercise. Book jacket. |
| virgin atlantic upper class menu: Business Stripped Bare Richard Branson, 2011-04-26 The brave may not live forever-but the cautious do not live at all! -Sir Richard Branson Richard Branson is an iconic entrepreneur and the founder of Virgin Airways, Virgin Records, and many other Virgin businesses around the world. Now he shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant, and audacious deals. Combining invaluable advice with remarkable, and candid stories of Virgin's greatest achievements, as well as some of its setbacks, this is a dynamic, inspirational, and truly original guide. Whether you are an executive, an entrepreneur, or are just starting out, Branson strips business down to show how you can succeed and make a difference. |
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| virgin atlantic upper class menu: The Change Game Peter Lawrence, 2004 Based on several international surveys, with particular emphasis on the US and Europe, Change Game examines the major trends and issues that have transformed business and commerce in the last 20 years and highlights the dynamics of the present to provide lessons for the future. |
| virgin atlantic upper class menu: Cambridge International AS and A Level Travel and Tourism John D. Smith, Sue Stewart, 2014-05-15 Cambridge International AS and A Level Travel and Tourism offers comprehensive coverage with an international perspective and in-depth analysis of all topics. There are free online resources available containing a wide range of international case studies. - See more at: http://education.cambridge.org/eu/subject/business-and-economics/cambridge-international-as-and-a-level-travel-and-tourism#sthash.ShgL36lw.dpuf. |
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| virgin atlantic upper class menu: BTEC National Travel and Tourism Gillian Dale, 2005 The perfect match with the BTEC National Travel and Tourism Award, Certificate and Diploma. Book 1 contains everything students need for the Award and some additional units for the Certificate. Book 2 contains all the other units needed to complete the Certificate and the Diploma. The Student Books are matched to the BTEC National specifications, and written in an accessible way. The clear layout and use of full colour will ensure that these books are easy to use. |
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| virgin atlantic upper class menu: Kellogg on Marketing Alice M. Tybout, Bobby J. Calder, 2010-08-05 The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today. Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding With a foreword by Philip Kotler The Kellogg School of Management is recognized around the world as the leading MBA program in Marketing Along with the new material, the core concepts covered in the first edition have all been updated-including targeting and positioning, segmentation, consumer insights, and more. This is a must-have marketing reference. |
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| virgin atlantic upper class menu: Marketing Management Svend Hollensen, 2019 This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the company's customers, suppliers, stakeholders and personnel has become increasingly vital in today's business environment. Now in its fourth edition, this best-selling text bridges the gap between relationship marketing and traditional marketing, integrating this approach with the process of developing effective marketing. |
The Virgin Group | Virgin
Learn about the Virgin Group, the home of Virgin, supporting the Branson family and growing of the brand by developing and nurturing valuable Virgin businesses.
Official site | Virgin
Jun 4, 2025 · We’re the official home of the Virgin Group and Branson family. Get the latest from Richard Branson and the Virgin companies.
About Virgin and all that we do | Virgin
May 16, 2025 · At Virgin, we create unique customer experiences, challenge the status quo and champion people and the planet. For five decades, in five business sectors and on five …
Our Companies - Virgin
Virgin Mobile Saudi Arabia. Virgin Mobile UAE. Virgin Money. Virgin Money Australia. Virgin Music. Virgin Plus. Virgin Radio International. Virgin Records. Virgin Red. Virgin StartUp. …
Our story - Virgin
Virgin’s restless spirit of entrepreneurship, innovation and market disruption has built up a diverse group of companies, which underpins the Virgin Group’s 50 years of growth. At Virgin, we’re …
Our approach to business - Virgin
For over 50 years, the Virgin brand has been renowned for providing unique and exceptional customer experiences. Each Virgin branded company brings a fresh, innovative and distinctive …
Virgin Australia | Bring on wonderful | Virgin
Jul 2, 2024 · Find out more about Virgin Australia. Book your next adventure, whether for business or pleasure, and enjoy the extra special Virgin touches on your flight.
Virgin Plus
Nov 23, 2023 · Virgin Plus is Mobile, plus Internet, plus TV, plus so much more. They’ve got it all with value-packed mobile plans to affordable, unlimited Internet, to live and on-demand TV, all …
Virgin telco
Jun 15, 2020 · Virgin telco launched in 2020, offering phone, broadband and TV services in Spain. We give customers the option to fully customise their packages, with 300 Mb fibre from €33 / …
Our Purpose - Virgin
Created more than 50 years ago, the Virgin brand spans multiple sectors and industries, driven by Richard Branson’s ambition to create a brand (no matter the sector or territory) that truly put …
The Virgin Group | Virgin
Learn about the Virgin Group, the home of Virgin, supporting the Branson family and growing of the brand by developing and nurturing valuable Virgin businesses.
Official site | Virgin
Jun 4, 2025 · We’re the official home of the Virgin Group and Branson family. Get the latest from Richard Branson and the Virgin companies.
About Virgin and all that we do | Virgin
May 16, 2025 · At Virgin, we create unique customer experiences, challenge the status quo and champion people and the planet. For five decades, in five business sectors and on five …
Our Companies - Virgin
Virgin Mobile Saudi Arabia. Virgin Mobile UAE. Virgin Money. Virgin Money Australia. Virgin Music. Virgin Plus. Virgin Radio International. Virgin Records. Virgin Red. Virgin StartUp. …
Our story - Virgin
Virgin’s restless spirit of entrepreneurship, innovation and market disruption has built up a diverse group of companies, which underpins the Virgin Group’s 50 years of growth. At Virgin, we’re …
Our approach to business - Virgin
For over 50 years, the Virgin brand has been renowned for providing unique and exceptional customer experiences. Each Virgin branded company brings a fresh, innovative and distinctive …
Virgin Australia | Bring on wonderful | Virgin
Jul 2, 2024 · Find out more about Virgin Australia. Book your next adventure, whether for business or pleasure, and enjoy the extra special Virgin touches on your flight.
Virgin Plus
Nov 23, 2023 · Virgin Plus is Mobile, plus Internet, plus TV, plus so much more. They’ve got it all with value-packed mobile plans to affordable, unlimited Internet, to live and on-demand TV, all …
Virgin telco
Jun 15, 2020 · Virgin telco launched in 2020, offering phone, broadband and TV services in Spain. We give customers the option to fully customise their packages, with 300 Mb fibre from €33 / …
Our Purpose - Virgin
Created more than 50 years ago, the Virgin brand spans multiple sectors and industries, driven by Richard Branson’s ambition to create a brand (no matter the sector or territory) that truly put …
