The War Of Art Book Free Download

  the war of art book free download: The War of Art Steven Pressfield, 2002-06-03 What keeps so many of us from doing what we long to do? Why is there a naysayer within? How can we avoid the roadblocks of any creative endeavor—be it starting up a dream business venture, writing a novel, or painting a masterpiece? The War of Art identifies the enemy that every one of us must face, outlines a battle plan to conquer this internal foe, then pinpoints just how to achieve the greatest success. The War of Art emphasizes the resolve needed to recognize and overcome the obstacles of ambition and then effectively shows how to reach the highest level of creative discipline. Think of it as tough love . . . for yourself.
  the war of art book free download: The Art of War Sun Tzu, 2024-05-21 This is the most important book ever written about warfare and conflict. Lionel Giles' translation is the definitive edition and his commentary is indispensable. The Art of War can be used and adapted in every facet of your life. This book explains when and how to go to war as well as when not to. Learn how to win any conflict whether it be on the battlefield or in the boardroom.
  the war of art book free download: Do the Work! Steven Pressfield, 2014-10-28
  the war of art book free download: Art Of War In Ancient India Pṛthvīśa Candra Cakravartī, 2003-01-01
  the war of art book free download: The Art of War for Executives Donald Krause, 2011-05-12 For years, business schools and professional consultants have turned to Sun Tzu's 2,500-year-old Chinese text for its invaluable commentary on such topics as leadership, strategy, organization, competition and cooperation. Now the wisdom of Sun Tzu's The Art of War is made accessible to the modern reader. Not simply a new translation, this is the first book to provide a clear, easy-to-follow interpretation of the classic document. The Art of War for Executives reveals the brilliance of Sun Tzu -- and shows how to win on the battlefield of modern business. The tone and insight of the original classic remain, while incorporating the ideas of contemporary business philosophers like Peters, Drucker and Bennis. Some of Europe's smartest companies may not realise it, but it is a strong possibility that their most effective strategies have been based on the teachings of Sun Tzu, the Chinese expert in military strategy who lived around 2,500 years ago. His book is a wealth of ancient wisdom translated superbly for today's reader. -- The European
  the war of art book free download: Mastering the Art of War Liang Zhuge, Ji Liu, 2005 Composed by two prominent statesmen-generals of classical China, this book develops the strategies of Sun Tzu's classic, The Art of War , into a complete handbook of organization and leadership. The great leaders of ancient China who were trained in Sun Tzu's principles understood how war is waged successfully, both materially and mentally, and how victory and defeat follow clear social, psychological, and environmental laws. Drawing on episodes from the panorama of Chinese history, Mastering the Art of War presents practical summaries of these essential laws along with tales of conflict and strategy that show in concrete terms the proper use of Sun Tzu's principles. The book also examines the social and psychological aspects of organization and crisis management. The translator's introduction surveys the Chinese philosophies of war and conflict and explores in depth the parallels between The Art of War and the oldest handbook of strategic living, the I Ching (Book of Changes).
  the war of art book free download: Gardner's Photographic Sketch Book of the Civil War Alexander Gardner, Everett F. Bleiler, 1959-01-01 Photographs taken in the field provide an extraordinary commentary upon the Civil War
  the war of art book free download: Aces at War Eric M. Hammel, 1997-10-07 The incredible flights of thirty-eight American aces who tell their own stories. Flying Tiger Charlie Bond's tale of being shot down in flames over a Chinese city that he alone was defending in WWII. Share the loneliness of command as Lieutenant Commander Tom Black decides the fate of a fellow Navy pilot whose Corsair malfunctions in a desperate battle over Rabaul. And join Major Jim Kasler as he leads what might be the most important air strikes of the Vietnam War.
  the war of art book free download: Breaking the Power of Evil Rick Joyner, 2002 Joyner's novel equips the readers with the necessary weapons to create a breech in the access of evil in the world. Joyner declares that the battle is for the hearts of people.
  the war of art book free download: Gustavus Adolphus Theodore Ayrault Dodge, 1895
  the war of art book free download: Gates of Fire Steven Pressfield, 2000 Go tell the Spartans, stranger passing by, That here, obedient to their laws, we lie. Nearly 2,500 years ago, in 480BC, at a bleak pass in a far-flung corner of eastern Greece, three hundred Spartan warriors faced the army of Xerxe
  the war of art book free download: The Japanese Art of War Thomas F. Cleary, 1992 Military rule and the martial tradition of the samurai have dominated Japanese culture for centuries, even to today. According to Asian philosophy translator Thomas Cleary, the Japanese people have been so steeped in the way of the warrior, this outlook remains embedded in their collective consciousness. Citing original Japanese sources, Cleary reveals the hidden forces behind Japanese attitudes and conduct.
  the war of art book free download: Frederick The Great On The Art Of War Jay Luvaas, 2009-07-21 Frederick the Great (1712–1786), King of Prussia, initiated the Seven Years' War in 1756; outfought the formidable French, Russian, and Austrian armies aligned against him; and established Prussia as a major power, thereby decisively influencing the next two centuries of European history. He was also a brilliant military thinker whose observations arose from extensive battlefield experience.This volume presents a balanced selection from Frederick's writings on strategy, tactics, and mobility; the problems of logistics and a two-front war; the combined use of infantry, cavalry, and artillery; the history of the Prussian army; the critical battles of the Seven Years' War; generalship as an art; and much more. A majority of this material is translated here for the first time in English and available nowhere else. The result is an invaluable glimpse into the inner thoughts of a military genius.
  the war of art book free download: Mein Kampf Adolf Hitler, 2019-08-23 Livro mein kampf em português versão livro físico minha briga minha luta no final tem referencias de filmes sobre o
  the war of art book free download: On War Carl von Clausewitz, 2017-09-05 War is the continuation of politics by other means, is a chapter heading from Carl von Clausewitz's controversial classic On War, which first appeared in 1832 and remains essential reading for military scientists and tacticians two centuries later. This new 2017 edition of Volume I from Enhanced Media Publishing features a revised translation of the original English version with modern American English spelling and punctuation.
  the war of art book free download: The Lion's Gate Steven Pressfield, 2014-05-06 “A brilliant look into the psyche of combat. Where he once took us into the Spartan line of battle at Thermopylae, Steven Pressfield now takes us into the sands of the Sinai, the alleys of Old Jerusalem, and into the hearts and souls of soldiers winning a spectacularly improbable victory against daunting odds.” —General Stanley McChrystal, U.S. Army, ret.; author of My Share of the Task June 5, 1967. The nineteen-year-old state of Israel is surrounded by enemies who want nothing less than her utter extinction. The Soviet-equipped Egyptian Army has massed a thousand tanks on the nation’s southern border. Syrian heavy guns are shelling her from the north. To the east, Jordan and Iraq are moving mechanized brigades and fighter squadrons into position to attack. Egypt’s President Nasser has declared that the Arab force’s objective is “the destruction of Israel.” The rest of the world turns a blind eye to the new nation’s desperate peril. June 10, 1967. The Arab armies have been routed, ground divisions wiped out, air forces totally destroyed. Israel’s citizen-soldiers have seized the Gaza Strip and the Sinai Peninsula from Egypt, the Golan Heights from Syria, East Jerusalem and the West Bank from Jordan. The land under Israeli control has tripled. Her charismatic defense minister, Moshe Dayan, has entered the Lion’s Gate of the Old City of Jerusalem to stand with the paratroopers who have liberated Judaism’s holiest site—the Western Wall, part of the ruins of Solomon’s temple, which has not been in Jewish hands for nineteen hundred years. It is one of the most unlikely and astonishing military victories in history. Drawing on hundreds of hours of interviews with veterans of the war—fighter and helicopter pilots, tank commanders and Recon soldiers, paratroopers, as well as women soldiers, wives, and others—bestselling author Steven Pressfield tells the story of the Six Day War as you’ve never experienced it before: in the voices of the young men and women who battled not only for their lives but for the survival of a Jewish state, and for the dreams of their ancestors. By turns inspiring, thrilling, and heartbreaking, The Lion’s Gate is both a true tale of military courage under fire and a journey into the heart of what it means to fight for one’s people.
  the war of art book free download: The War of the Worlds Illustrated H G Wells, 2021-03-30 The War of the Worlds is a science fiction novel by English author H. G. Wells, first serialised in 1897 by Pearson's Magazine in the UK and by Cosmopolitan magazine in the US. The novel's first appearance in hardcover was in 1898 from publisher William Heinemann of London. Written between 1895 and 1897, it is one of the earliest stories to detail a conflict between mankind and an extraterrestrial race. The novel is the first-person narrative of both an unnamed protagonist in Surrey and of his younger brother in London as southern England is invaded by Martians. The novel is one of the most commented-on works in the science fiction canon.
  the war of art book free download: Art of Marvel Studios , 2011-09-28 FROM COMIC-BOOK LEGENDS TO SILVER-SCREEN SUPER HEROES! Marvel presents an insider's look into the making of its cinematic universe - assembling three Avengers in one stylish slipcase. Featuring exclusive production artwork, behind-the-scenes photography, and in-depth cast-and-crew interviews, this four-book collection is a must have for any fan of Mighty Marvel movies! Includes IRON MAN: THE ART OF IRON MAN THE MOVIE HC, IRON MAN: THE ART OF IRON MAN 2 HC, THOR: THE ART OF THOR THE MOVIE HC and CAPTAIN AMERICA: THE ART OF CAPTAIN AMERICA - THE FIRST AVENGER HC.
  the war of art book free download: The Art of War ,
  the war of art book free download: The Moral Imagination John Paul Lederach, 2010 John Paul Lederach's work in the field of conciliation and mediation is internationally recognized. He has provided consultation, training and direct mediation in a range of situations from the Miskito/Sandinista conflict in Nicaragua to Somalia, Northern Ireland, Tajikistan, and the Philippines. His influential 1997 book Building Peace has become a classic in the discipline. In this book, Lederach poses the question, How do we transcend the cycles of violence that bewitch our human community while still living in them? Peacebuilding, in his view, is both a learned skill and an art. Finding this art, he says, requires a worldview shift. Conflict professionals must envision their work as a creative act-an exercise of what Lederach terms the moral imagination. This imagination must, however, emerge from and speak to the hard realities of human affairs. The peacebuilder must have one foot in what is and one foot beyond what exists. The book is organized around four guiding stories that point to the moral imagination but are incomplete. Lederach seeks to understand what happened in these individual cases and how they are relevant to large-scale change. His purpose is not to propose a grand new theory. Instead he wishes to stay close to the messiness of real processes and change, and to recognize the serendipitous nature of the discoveries and insights that emerge along the way. overwhelmed the equally important creative process. Like most professional peacemakers, Lederach sees his work as a religious vocation. Lederach meditates on his own calling and on the spirituality that moves ordinary people to reject violence and seek reconciliation. Drawing on his twenty-five years of experience in the field he explores the evolution of his understanding of peacebuilding and points the way toward the future of the art. http://www.loc.gov/catdir/enhancements/fy0616/2004011794-d.html.
  the war of art book free download: War and Art Joanna Bourke, 2017 In times of crisis, we often turn to artists for truth-telling and memory-keeping. There is no greater crisis than war, and in this sumptuously illustrated volume, we find a comprehensive visual, cultural, and historical account of the ways in which armed conflict has been represented by artists. Covering the last two centuries, from the Crimean War to the present day, the book shows how the artistic portrayal of war has changed, from a celebration of heroic exploits to a more modern, troubled, and perhaps truthful depiction of warfare and its consequences. The book investigates broad patterns as well as specific genres and themes of war art, and features more than 400 color illustrations by artists including Paul Nash, Judy Chicago, Pablo Picasso, Melanie Friend, Marc Chagall, Francis Bacon, K the Kollwitz, Joseph Beuys, Yves Klein, Robert Rauschenberg, Dora Meeson, Otto Dix, and many others. The volume also highlights the work of often overlooked artists, including children, non-Europeans, and prisoners of war. A wide range of subjects, from front-line combat to behind-the-lines wartime experiences are represented in paintings, etchings, photography, film, digital art, comics, and graffiti. Edited and with an introduction by Joanna Bourke, War and Art features essays written by premier experts in the field. This extensive survey is a fitting and timely contribution to our understanding of art, memory, and commemoration of war.
  the war of art book free download: How to Win Friends and Influence People , 2024-02-17 You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you! Since its release in 1936, How to Win Friends and Influence People has sold more than 30 million copies. Dale Carnegie’s first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives. As relevant as ever before, Dale Carnegie’s principles endure, and will help you achieve your maximum potential in the complex and competitive modern age. Learn the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment.
  the war of art book free download: Lessons of the War with Spain Alfred Thayer Mahan, 1899
  the war of art book free download: History of the Art of War Within the Framework of Political History: The Modern Era Hans Delbrück, 1975
  the war of art book free download: The Trojan War in Ancient Art Susan Woodford, 1993 The legendary characters of the Trojan War captured the imaginations not only of Greek and Roman writers, but of countless visual artists as well. A vibrant retelling of the Trojan myths, this handsomely illustrated book brings to life for today's readers both visual and literary traditions.
  the war of art book free download: Turning Pro Steven Pressfield, 2023-06-06 The follow-up to his bestseller The War of Art, Turning Pro navigates the passage from the amateur life to a professional practice. You don't need to take a course or buy a product. All you have to do is change your mind.--Steven PressfieldTURNING PRO IS FREE, BUT IT'S NOT EASY.When we turn pro, we give up a life that we may have become extremely comfortable with. We give up a self that we have come to identify with and to call our own.TURNING PRO IS FREE, BUT IT DEMANDS SACRIFICE.The passage from amateur to professional is often achieved via an interior odyssey whose trials are survived only at great cost, emotionally, psychologically and spiritually. We pass through a membrane when we turn pro. It's messy and it's scary. We tread in blood when we turn pro.WHAT WE GET WHEN WE TURN PRO.What we get when we turn pro is we find our power. We find our will and our voice and we find our self-respect. We become who we always were but had, until then, been afraid to embrace and live out.
  the war of art book free download: The Book of the War Lawrence Miles, Simon Bucher-Jones, 2002-09-01 Marking the first five decades of the conflict, THE BOOK OF THE WAR is an A to Z of a self-contained continuum and a complete guide to the Spiral Politic, from the beginning of recordable time to the fall of humanity.
  the war of art book free download: The War with Germany Leonard P. Ayres, 1919
  the war of art book free download: Mirror of the World Julian Bell, 2010-05-25 “Exuberant, astute, and splendidly illustrated history of world art . . . draws fascinating parallels between artistic developments in Western and non-Western art.”—Publishers Weekly In this beautifully written story of art, Julian Bell tells a vivid and compelling history of human artistic achievements, from prehistoric stone carvings to the latest video installations. Bell, himself a painter, uses a variety of objects to reveal how art is a product of our shared experience and how, like a mirror, it can reflect the human condition. With hundreds of illustrations and a uniquely global perspective, Bell juxtaposes examples that challenge and enlighten the reader: dancing bronze figures from southern India, Romanesque sculptures, Baroque ceilings, and jewel-like Persian manuscripts are discussed side by side. With an insider’s knowledge and an unerring touch, Bell weaves these diverse strands into an invaluable introduction to the wider history of world art.
  the war of art book free download: Ltd Ed Art of Gears of War 3 Ballistic Publishing, 2012-07 The Art of Gears of War 3 takes you behind the scenes of one of Epic Games' biggest releases. It features character, environment, monster, weapons, and vehicle concept art and production art in comprehensive galleries. The book shows some of the unseen art that makes Gears of War 3 one of history's most anticipated games.
  the war of art book free download: Truth and the War E D 1873-1924 Morel, 2022-10-27 This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
  the war of art book free download: Break Through Your BS Derek Doepker, 2015-12-21 Whether it's BullSh*t excuses, limiting Belief Systems, or the hidden Blind Spots created by a biased brain keeping you stuck in mediocrity, this barrier of BS is the reason the current reality of your life pales in comparison to the potential possibility of the greatness you were made for. Something inside of you knows this ... and this is why you're here, reading these words, ready to say Now I make the choice to break through everything that?s keeping me from my greatness.
  the war of art book free download: Cartoon Modern Amid Amidi, 2006
  the war of art book free download: Summary of The War of Art by Steven Pressfield QuickRead, Lea Schullery, Notice: This is a Summary & Analysis of The War of Art. THIS IS NOT THE ORIGINAL BOOK. Break Through the Blocks and Win Your Creative Battles Imagine the life that you dream about and the life you have now. What’s different? Perhaps the life you dream of is one in which you’ve written a book, directed a movie, or pursued a creative passion. What’s stopping you from getting there? After all, it’s not the writing or directing part that’s hard. The hard part is sitting down to write. According to Steven Pressfield, the thing keeping you from your dream is Resistance. You see, many of us have two lives. The life we live, and the unlived life within us. The only thing standing between the two is Resistance. Resistance is the negative force that is stopping you from fulfilling your dreams and unleashing your creative power. Throughout The War of Art, Steven Pressfield will help you identify how Resistance is working against you and how to defeat it so that you can find the power within you to follow your dreams. As you read, you’ll learn how starting a war is easier than filling a blank canvas, you'll learn when Resistance works its hardest, and how a life full of hierarchies only sets you up for failure. DISCLAIMER: This book summary is meant as a summary and an analysis and not a replacement for the original work. If you like this summary please consider purchasing the original book to get the full experience as the original author intended it to be. If you are the original author of any book published on QuickRead and want us to remove it, please contact us at hello@quickread.com.
  the war of art book free download: FOUNDATIONS OF THE SCIENCE OF WAR JOHN FREDERICK CHARLES. FULLER, 2018
  the war of art book free download: Selling The War Zbynek Zeman, 1978 Appeal to patriotism - Against spies and saboteurs - Campaign for war production - Promoting the international alliance - Allied forces and Nazi propaganda. World War II (2).
  the war of art book free download: The Art of War for the Management Warrior Gary Gagliardi, 2007-10 The new paperback version of the world's most popular book on strategy adapted for managers plus a free download of audio book. The book includes the complete text of Sun Tzu's Art of War on the left-hand pages and a direct adaptation to management on the facing pages. The book includes the keys for a FREE download of the MP3 of the complete audio book for listening on Ipods or similar devices.
  the war of art book free download: The Art of War for the Sales Warrior Gary Gagliardi, 2007 The new paperback version of the world's most popular book on strategy adapted for salespeople. The book contains the complete text of Sun Tzu's Art of War on left-hand pages and a line-by line adaptation for sales on the facing right-hand pages. This new paperback includes the keys for a FREE download of the complete audio-version of book as an MP3.
  the war of art book free download: Sun Tzu's the Art of War Sun-Tzu, 2007 This award-winning version of world's most popular strategy book includes a free download of the MP3 audio book. At the price of only $10.95, it represents an incredible value for those interested in studying the timeless competitive philosophy of Sun Tzu. The book includes the complete original Chinese of Sun Tzu's Art of War on the left-hand pages and a line-by-line English translation management on the facing pages.
  the war of art book free download: The Art of War and Other Stories Timothy Zahn, 2025-01-07 Escape to far-off planets with ten science fiction stories from the #1 New York Times–bestselling author of the Star Wars Thrawn trilogy. Contains two original stories: “The Needs of the Many” and “Challenge Accepted” Hugo Award–winning author Timothy Zahn presents an original collection of science fiction adventure stories. Some of the works here were previously printed in publications such as The Magazine of Fantasy & Science Fiction and Analog,or in themed collections, but have never appeared together until now . . . The Shadow Stories In “The Shadows of Evening,” a seasoned warrior named Turek has dedicated his life to defending colonists from mysterious and debilitating Shadows on a hostile planet. Zahn elaborates Turek’s story with two sequels, and now concludes the saga with the original story, “The Needs of the Many.” The Hive Mind Stories Two Hive Mind starcraft observe Earth from afar and from a superior viewpoint in “The Challenge.” They believe that self-destructive competition among humans will prevent this so-called fragmented race from achieving the technological level required to reach the stars. In two sequels, Zahn explores what would happen if humans found a different way to the heavens. Now, with the original story “Challenge Accepted,” he brings the series to a climactic end. Two more stories round out the collection. In “Star Song,” humans find a unique way to fuel interstellar travel with music, while a diplomatic aide gets caught up in a plot of greed and destruction in “The Art of War.” Together, these ten tales promise action, adventure, humor, and more, all from the masterful mind of one science fiction’s greatest authors.
War - Wikipedia
War is an armed conflict [a] between the armed forces of states, or between governmental forces and armed groups that are organized under a certain command structure and have the capacity …

War | History, Causes, Types, Meaning, Examples, & Facts
5 days ago · War, in the popular sense, a conflict between political groups involving hostilities of considerable duration and magnitude. Sociologists usually apply the term to such conflicts only if …

Israel Iran War Live Updates: Israel does not want mediation efforts ...
9 hours ago · Israel Iran War LIVE Updates: Hostilities between Israel and Iran have entered the fifth day after Israel refused any diplomatic overtures from Iran overnight to stop the ongoing conflict. …

War - National Geographic Society
Oct 1, 2024 · War is generally defined as violent conflict between states or nations.

War - New World Encyclopedia
By definition, wars are widespread and protracted with few exceptions, and are typified by extreme aggression, social disruption, and usually high mortality. The factors leading to war are often …

Causes of War in History - World History Encyclopedia
May 16, 2025 · The origins of the First World War (1914-18) are many and varied, with... Article . The Causes of WWII. The origins of the Second World War (1939-45) may be traced back to...

Institute for the Study of War
Some peace deals lead to peace, others to more war. The Minsk II deal aimed to end Russia’s limited invasion of Ukraine in 2015 but instead laid the groundwork for the full-scale Russian invasion in …

WAR Definition & Meaning - Merriam-Webster
The meaning of WAR is a state of usually open and declared armed hostile conflict between states or nations. How to use war in a sentence.

With no clear exit strategy in Iran, Israel risks another war ... - CNN
1 day ago · Its ongoing war in Gaza, launched in 2023 after the October 7 attacks, was aimed at destroying Hamas and securing the release of all the hostages being held, but there is still no …

Israel-Iran Conflict LIVE: Israel Expects 'Several Waves' Of Iranian ...
4 days ago · Israel-Iran War News Live Updates: Israel’s latest airstrike on Iran once again showed how the Benjamin Netanyahu-led country uses clever planning and deception to protect itself …

War - Wikipedia
War is an armed conflict [a] between the armed forces of states, or between governmental forces and armed groups that are organized under a certain command structure and have the …

War | History, Causes, Types, Meaning, Examples, & Facts
5 days ago · War, in the popular sense, a conflict between political groups involving hostilities of considerable duration and magnitude. Sociologists usually apply the term to such conflicts only …

Israel Iran War Live Updates: Israel does not want mediation …
9 hours ago · Israel Iran War LIVE Updates: Hostilities between Israel and Iran have entered the fifth day after Israel refused any diplomatic overtures from Iran overnight to stop the ongoing …

War - National Geographic Society
Oct 1, 2024 · War is generally defined as violent conflict between states or nations.

War - New World Encyclopedia
By definition, wars are widespread and protracted with few exceptions, and are typified by extreme aggression, social disruption, and usually high mortality. The factors leading to war …

Causes of War in History - World History Encyclopedia
May 16, 2025 · The origins of the First World War (1914-18) are many and varied, with... Article . The Causes of WWII. The origins of the Second World War (1939-45) may be traced back to...

Institute for the Study of War
Some peace deals lead to peace, others to more war. The Minsk II deal aimed to end Russia’s limited invasion of Ukraine in 2015 but instead laid the groundwork for the full-scale Russian …

WAR Definition & Meaning - Merriam-Webster
The meaning of WAR is a state of usually open and declared armed hostile conflict between states or nations. How to use war in a sentence.

With no clear exit strategy in Iran, Israel risks another war ... - CNN
1 day ago · Its ongoing war in Gaza, launched in 2023 after the October 7 attacks, was aimed at destroying Hamas and securing the release of all the hostages being held, but there is still no …

Israel-Iran Conflict LIVE: Israel Expects 'Several Waves' Of …
4 days ago · Israel-Iran War News Live Updates: Israel’s latest airstrike on Iran once again showed how the Benjamin Netanyahu-led country uses clever planning and deception to …