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| topgrading ebook: Topgrading (revised PHP edition) Bradford D. Smart, Ph.D., 2024-10-29 Great companies don’t just depend on strategies—they depend on people. The more great people on your team, the more successful your organization will be. But that’s easier said than done. Statistically, half of all employment decisions result in a mishire: The wrong person winds up in the wrong job. But companies that have followed Bradford Smart’s advice in Topgrading have boosted their successful hiring rate to 90 percent or better, giving them an unbeatable competitive advantage. Now Smart has fully revised his 1999 management classic to reintroduce the topgrading concept, which works for companies large and small in any industry. The author spells out his practical approach to finding and managing A-level talent—as well as coaching B players to turn them into A players. He provides intriguing case studies drawn from more than four thousand in-depth interviews. As Smart writes in his introduction, “All organizations, all businesses live or die mostly on their talent, and any manager who fails to topgrade is nuts, or a C player. . . . Those who, way deep down, would sooner see an organization die than nudge an incompetent person out of a job should not read this book... Topgrading is for A players and all those aspiring to be A players.” On the web: http://www.topgrading.com/ |
| topgrading ebook: Topgrading Bradford D. Smart, Geoff Smart, 2007 |
| topgrading ebook: Who , 2017 |
| topgrading ebook: Topgrading (revised PHP edition) Bradford D. Smart Ph.D., 2005-04-07 Great companies don’t just depend on strategies—they depend on people. The more great people on your team, the more successful your organization will be. But that’s easier said than done. Statistically, half of all employment decisions result in a mishire: The wrong person winds up in the wrong job. But companies that have followed Bradford Smart’s advice in Topgrading have boosted their successful hiring rate to 90 percent or better, giving them an unbeatable competitive advantage. Now Smart has fully revised his 1999 management classic to reintroduce the topgrading concept, which works for companies large and small in any industry. The author spells out his practical approach to finding and managing A-level talent—as well as coaching B players to turn them into A players. He provides intriguing case studies drawn from more than four thousand in-depth interviews. As Smart writes in his introduction, “All organizations, all businesses live or die mostly on their talent, and any manager who fails to topgrade is nuts, or a C player. . . . Those who, way deep down, would sooner see an organization die than nudge an incompetent person out of a job should not read this book... Topgrading is for A players and all those aspiring to be A players.” On the web: http://www.topgrading.com/ |
| topgrading ebook: Topgrading for Sales Bradford D. Smart, Greg Alexander, 2008 Smart, the author of the bestselling Topgrading, has teamed up with Alexander to teach sales managers how to conduct interviews in order to gain the best talent for their sales force. |
| topgrading ebook: The Management Gurus Chris Lauer, Soundview Executive Book Summaries Eds., 2008-07-31 Insightful summaries of fifteen outstanding management books Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the most relevant and influential business books published each year. The company has won acclaim as the definitive selection service for business book readers. Following its successful first collection, The Marketing Gurus, Soundview has now compiled The Management Gurus, which includes summaries of fifteen management classics. One of them is a previously unpublished summary: Jack Welch and the 4 E?s of Leadership. Other featured books include: ? Winning with People by John Maxwell ? Judgment by Noel Tichy and Warren Bennis ? Managing Crises Before They Happen by Ian I. Mitroff These summaries distill thousands of pages about leadership, strategy, crisis management, organizational behavior, and more?perfect for busy executives and students. |
| topgrading ebook: Self-Hypnosis Demystified Adam Burke, 2012-09-12 Self-hypnosis can be a simple yet powerful tool for self-transformation. In this comprehensive guide to making sense of the mysteries of your mind, research psychologist Adam Burke explores how to integrate self-hypnosis into your daily life for a newly engaged outlook with heightened control of your mind and destiny. |
| topgrading ebook: Lead from the Core Jay Steinfeld, 2021-11-30 WALL STREET JOURNAL BESTSELLER Jay Steinfeld, Ernst & Young Entrepreneur of the Year and the founder and CEO of Blinds.com (acquired by Home Depot), never planned to create the biggest online window blinds retailer in the world. Against all odds to succeed, Steinfeld’s journey in business included failed acquisitions, partnerships gone wrong, perpetual self-doubt, deaths in his family, budget-limited guerilla marketing, corporate buy-outs, brutal market competition, and a complete disruption of industry leaders, including Amazon and big-box retailers. To build something meaningful like Steinfeld, you need to do more than dream about it. You need to Lead from the Core. Learn Steinfeld’s “Four Es”—a set of guiding principles that help overcome any obstacle to your organization’s success: Evolve Continuously, Experiment Without Fear of Failure, Express Yourself, and Enjoy the Ride. In these pages, you’ll also learn specific, actionable tactics, including: How to start a business with little money and experience Ways to avoid the early failure that plagues many businesses Strategies to scale beyond the startup phase Exactly how to communicate with boards and investors Proven lessons to attract potential acquirers of your company Told with humor and heart, Lead from the Core is not just a roadmap to make your company a resounding success. It’s a masterclass for leaders looking to prevent costly business mistakes, no matter where you are in your journey. |
| topgrading ebook: Talent Tyler Cowen, Daniel Gross, 2022-05-17 The art and science of talent search: how to spot, assess, woo, and retain highly talented people. How do you find talent with a creative spark? To what extent can you predict human creativity, or is human creativity something irreducible before our eyes, perhaps to be spotted or glimpsed by intuition, but unique each time it appears? Obsessed with these questions, renowned economist Tyler Cowen and venture capitalist and entrepreneur Daniel Gross set out to study the art and science of finding talent at the highest level: the people with the creativity, drive, and insight to transform an organization and make everyone around them better. Cowen and Gross guide the reader through the major scientific research areas relevant for talent search, including how to conduct an interview, how much to weight intelligence, how to judge personality and match personality traits to jobs, how to evaluate talent in online interactions such as Zoom calls, why talented women are still undervalued and how to spot them, how to understand the special talents in people who have disabilities or supposed disabilities, and how to use delegated scouts to find talent. Talent appreciation is an art, but it is an art you can improve through study and experience. Identifying underrated, brilliant individuals is one of the simplest ways to give yourself an organizational edge, and this is the book that will show you how to do that. Talent is both for people searching for talent and for those who wish to be searched for, found, and discovered. |
| topgrading ebook: The High-Speed Company Jason Jennings, Laurence Haughton, 2015-03-17 The only way to ensure your company’s success is to change faster on the inside than the world is changing on the outside No one knows the ins and outs of successful companies better than bestselling author Jason Jennings. Back in 2001, with It’s Not the Big That Eat the Small, It’s the Fast That Eat the Slow, Jennings proved that speed was the ultimate competitive advantage. But in 2015, companies of all sizes still struggle to adapt quickly. They know it’s crucial to their future but need help to get everyone implementing speed and urgency at all levels. Jennings and his researchers have spent years up close and personal with thousands of organizations around the world—figuring out what makes them successful in both the short and long term. He understands the real challenges that keep more than eleven thousand CEOs, business owners, and executives up at night. And he knows how the best of the best combine speed and growth to deliver five times the average returns to shareholders. The High-Speed Company reveals the unique practices of businesses that have proven records of urgency and growth. The key distinction is that they’ve created extraordinary cultures with a strong purpose, more trust, and relentless follow-through. These companies burn less energy, beat the competition, and have a lot of fun along the way. Jennings shows how you can implement the same strategies that have made companies such as CoBank, O’Reilly Auto Parts, Grainger, Henry Schein, Google, and Johnson & Johnson great, including: • Encouraging employees to make the right moves without hesitation. J.M. Smucker has done this well by creating five guiding principles that employees at every level can apply to faster individual decision making. • Doing more to constantly innovate and bring in new customers. Besides spending more than $2 billion on research and development, Procter & Gamble sends its senior executives to the homes of families who use their products in one hundred different countries, to learn their stories and connect with them, gaining fresh insights for new products. • Being transparent about management decisions. Sonic Corp. knows this is the best way to drive trust and engagement with both employees and customers. Breathe easier. Handle any hurdle. Get things done faster. That’s the way of the high-speed company . . . and Jennings shows you how to build and sustain your own. |
| topgrading ebook: Mastering the Rockefeller Habits Verne Harnish, 2023-09-20 A Detailed Roadmap for Companies at Various Stages of Development on How to Get to the Next Level. Leaders and employees of growing firms want ideas and tools they can implement immediately to improve some aspect of their business. Verne Harnish, serial entrepreneur, advisor, and venture investor, brings to business leaders the fundamentals that produce real wealth—the same habits that typified American business magnate John D. Rockefeller’s disciplined approach to business. Harnish masterfully intertwines the legendary business philosophy of Rockefeller with lessons to be learned from ten extraordinary organizations. Aiming to empower present-day business leaders, this remarkably successful book includes invaluable lessons from real-world case studies. A treasure trove of practical situations teeming with insights and actionable recommendations, Mastering the Rockefeller Habits will help you unlock the secrets to scaling up your enterprise while simultaneously sidestepping the pitfalls that plague new ventures. From seasoned industry titans to ambitious start-up founders, anyone can swiftly implement these teachings for immediate impact. |
| topgrading ebook: Rhythm Patrick Thean, 2014-02-25 From USA Today & Wall Street Journal Bestselling Author! Want to achieve breakthroughs and get exceptional results? Discover the system that successful growth companies have used to achieve their results. All growing companies encounter ceilings of complexity, usually when they hit certain employee or revenue milestones. In order to burst through ceiling after ceiling and innovate with growth, a company must develop a reliable system that prompts leaders to be proactive and pivot when the need arises. You also need to learn simple systems to empower everyone in your company to become and stay focused, aligned, and accountable. In Rhythm, you’ll discover all this and more, including: • How to identify potential setbacks and avoid them; • Think-Plan-Do rhythm to fire up and maintain great execution; • The inside scoop from growth companies showing you how they turned their potential setbacks into opportunities; • Practical tools that you can use immediately; • The habits you should start building to achieve your own breakthroughs. Patrick Thean’s process applies to any growing business and ensures that your organization gets into the habit of achieving success, week after week, quarter after quarter, year after year. Get your copy now and start leading your business towards successful growth today! |
| topgrading ebook: Everyday People, Extraordinary Leadership James M. Kouzes, Barry Z. Posner, 2020-12-23 Learn how you can tackle everyday leadership challenges regardless of your title, position, or authority with this insightful resource A book about leadership for people who are not in formal or hierarchical leadership positions, Everyday People, Extraordinary Leadership provides readers with a comprehensive and practical approach to addressing leadership challenges, no matter the setting or circumstance. Esteemed scholars and sought-after consultants Jim Kouzes and Barry Posner adapt their trademark The Five Practices of Exemplary Leadership® framework to today’s more horizontal workplace, showing people that leadership is not about where you are in the organization; it’s about how you behave and what you do. Everyday People, Extraordinary Leadership draws on the authors’ deep well of research and practical experience to cover key subjects: The essence of making a difference in any role, setting, or situation The difference between positions of authority and leadership The importance of self-development in leadership development This book is perfectly applicable and accessible for anyone who wants to improve their own leadership potential and who isn’t yet in an official leadership role. Everyday People, Extraordinary Leadership offers authoritative new insights, original case studies and examples, and practical guidance for those individuals who want to make a difference. You supply the will, and this book will supply the way. |
| topgrading ebook: The New Leader's 100-Day Action Plan George B. Bradt, Jayme A. Check, Jorge E. Pedraza, 2009-03-16 The New Leader's 100-Day Action Plan, and the included downloadable forms, has proven itself to be a valuable resource for new leaders in any organization. This revision includes 40% new material and updates -- including new and updated downloadable forms -- with new chapters on: * A new chapter on POSITIONING yourself for a leadership role * A new chapter on what to do AFTER THE FIRST 100 DAYS * A new chapter on getting PROMOTED FROM WITHIN and what to do then |
| topgrading ebook: Make the Noise Go Away Larry G. Linne, 2011-09-16 Many entrepreneurs embrace the challenge of being their own boss; they desire freedom—both financial and temporal. But, often, the business consumes both time and money and ends up owning the owner. In Make the Noise Go Away, author Larry G. Linne discusses thirteen principles to help business owners reclaim their freedom. Written in parable style, Make the Noise Go Away follows business owner Jim Clancy and second-in-command Brett Giles at Golden Electric Supply. During a weekend retreat at a quiet mountain cabin, the two executives discuss the principles and strategies that make Jim’s noise—all the worries and concerns about his business—go away and allow Brett’s job to be more enjoyable and successful. They talk about important skills and concepts such as maintaining upward communication, setting priorities, practicing effective problem solving, and introducing new ideas. Targeted to both first- and second-in-commands, Make the Noise Go Away provides insights on decision-making skills, methods to protect and nurture great CEO ideas, and strategies for managing the perception of the business by important third parties. With concrete takeaways and tools for implementation, this guide helps clear the way for productivity and success for today’s business executives and their seconds-in-command. |
| topgrading ebook: The Manager's Handbook Alex Maccaw, 2021-08-16 This handbook is the practical guide to becoming a great manager. It covers all the major topics including hiring, coaching, feedback, one-on-ones, and decision making. It also covers some of softer, but equally important, topics like conflict resolution and mental health. Great management changes lives. In fact, it's one of the most single overlooked pieces of leverage in the world. Great managers are remembered like great teachers, inspirations who help others soar. That's why it's such a shame management training is so often overlooked. Successful individual-contributors are rewarded with a 'promotion' into management and then, more often than not, left to sink or swim. If you're a new manager, this book will shine a friendly light on the road ahead. And if you're an old dog, perhaps it'll teach you a trick or two. This handbook was written by Alex MacCaw and stress-tested at a company called Clearbit. |
| topgrading ebook: High Tech and High Touch James E. Coverdill, William Finlay, 2017-11-15 In High Tech and High Touch, James E. Coverdill and William Finlay invite readers into the dynamic world of headhunters, personnel professionals who acquire talent for businesses and other organizations on a contingent-fee basis. In a high-tech world where social media platforms have simplified direct contact between employers and job seekers, Coverdill and Finlay acknowledge, it is relatively easy to find large numbers of apparently qualified candidates. However, the authors demonstrate that headhunters serve a valuable purpose in bringing high-touch search into the labor market: they help parties on both sides of the transaction to define their needs and articulate what they have to offer. As well as providing valuable information for sociologists and economists, High Tech and High Touch demonstrates how headhunters approach practical issues such as identifying and attracting candidates; how they solicit, secure, and evaluate search assignments from client companies; and how they strive to broker interactions between candidates and clients to maximize the likelihood that the right people land in the right jobs. |
| topgrading ebook: The War for Talent Ed Michaels, Helen Handfield-Jones, Beth Axelrod, 2001 Divulging counterintuitive revelations about what it really takes to attract, develop, and retain top performers, this is the definitive guide to today's most urgent business dilemma. |
| topgrading ebook: Scaling Up Verne Harnish, 2014 Winner of the International Book Awards for General Business Winner of the Readers' Favorite International Book Award for Non-Fiction Business It's been over a decade since Verne Harnish's best-selling book Mastering the Rockefeller Habits was first released. Scaling Up (Rockefeller Habits 2.0) is the first major revision of this business classic which details practical tools and techniques for building an industry-dominating business. This book is written so everyone -- from frontline employees to senior executives -- can get aligned in contributing to the growth of a firm. Scaling Up focuses on the four major decision areas every company must get right: People, Strategy, Execution, and Cash. The book includes a series of new one-page tools including the updated One-Page Strategic Plan and the Rockefeller Habits ChecklistTM, which more than 40,000 firms around the globe have used to scale their companies successfully -- many to $10 million, $100 million, and $1 billion and beyond - while enjoying the climb |
| topgrading ebook: Write to the Top Deborah Dumaine, 2004-07-20 The Write to the Top process helps you write clear, reader-centered documents that drive action and get results. Productivity—it’s vital to corporate and personal success. Yet business people spend countless hours deciphering vague and rambling written messages. The results: information overload, sluggish operations, delayed decisions, and plummeting morale. Quality—when you receive a business document, e-mail, letter, report, or proposal, do you immediately know what it’s about? Do you know what you’re supposed to do about it? When you send messages, do your readers act on them? They quickly will, if you use the proven Write to the Top process. Put The Six Steps to Reader-Centered Writing® to work to help you • sell your ideas or services more effectively • write up to twice as fast and save time for your busy readers, too • break through writer’s block • target your readers’ needs • demonstrate your leadership in writing • design documents for visual impact and easier navigation • improve your ability to think strategically, propose solutions, and speed up decision making |
| topgrading ebook: How to Win in the Chess Openings I.A. Horowitz, 2012-11-14 A beginner-friendly study of chess openings and how you can use your first moves to your advantage Are you feeling frustrated that you’re losing your chess game in the first few moves? Do you want to learn the best strategies for a checkmate? In this accessible book, chess master I. A. Horowitz details how to step up your chess game. He outlines the principles and concepts of opening play, discussing the popular attack and defense openings—including the queen’s gambit, the Sicilian defense, the French defense, and many more— and breaks down their individual moves and grand plans. He also shows the tactical forte of each move and how it ties up with the overall strategical idea. Perfect for people who just learned the rules of chess or more advanced players who want to gain some strategy, How to Win in the Chess Openings will give you the tools you need to win your next game. |
| topgrading ebook: Inspire Accountability Ken Estridge, 2019-04-09 As a seasoned expert in business consulting, Ken Estridge knows that achieving accountability is often a difficult task for even the largest and most successful companies. With the millennial generation disrupting conventional forms of workplace accountability and engagement, it has never been more important for companies to adapt. Drawing upon his thirty-five years of experience, Inspire Accountability explores how employers can transform their millennial-infused businesses to attract and retain a workforce that is dedicated to owning their responsibilities. Using the 7Cs--culture, clarity, capacity, competence, confidence, commitment, and compensation-- senior-level executives and leadership teams can heighten their company's productive engagement in the age of millennials. Few business books have inspired me to seriously reflect on how I ran my business and what I could have done better as much as Inspire Accountability. If only Ken had written it sooner! The 7Cs is a simple, but well-defined roadmap for achieving a more satisfying workplace for both managers and employees, while also increasing profitability. Regardless of the size of your business, this book will make a positive difference in all the metrics that matter! Jill Greenberg Former Managing Partner, Financial Strategy, Inc. Executive in Residence, Brandeis University Ken has created a masterful work with Inspire Accountability. He brings a framework based on research, experience, and application to business leaders, all in an easy and enjoyable read. Having known Ken for nearly a decade as an executive business coach, I can personally vouch for the wisdom, pragmatism, and credible foundation of the 7Cs method he has created, and the tools he is contributing to our global business community. Keith Cupp Founder and CEO, Gravitas Impact Premium Coaches As a CEO of an early-stage company, nearly all of my employees are millennials. They are amazing, bright, and motivated, but Ken is spot-on in his assessment of their attitude towards accountability. The 7Cs method in Ken's book, Inspire Accountability, gives you a workable plan to connect with employees who always seem to be out of step with the company's goals and culture. Susan MacKay, PhD CEO, Cerahelix, Inc. |
| topgrading ebook: For What It's Worth Les Gold, 2013-06-13 Businesses these days talk a lot about figuring out what the customer wants. Well, here’s your first lesson: the customer doesn’t know what he wants. This book is going to show you how to convince him he wants the thing you’re selling. Les Gold has been in business since age twelve, when he started selling used golf clubs from his dad’s basement. Now he owns Detroit’s biggest pawnshop, American Jewelry and Loan, and is the star of the hit reality TV show Hardcore Pawn. As a third-generation pawnbroker, Gold grew up in the business, dealing with customers who could be unruly and violent as often as they were friendly. He became good at selling just about anything and at buying items for what they were worth. Although he started at his family’s small pawnshop, he has now expanded into a fifty-thousand-square-foot former bowling alley, making a thousand deals a day. On any given day, he could be taking a vintage car in to pawn or chasing down a thief who’s just stolen a gold chain from the store. No business school in the world can teach you as much about buying, selling, negotiating, managing employees, dealing with customers, advertising, tracking trends, and predicting the economy’s ups and downs. In this entertaining, honest book, Gold takes you inside some of his weirdest, wackiest deals and steals. From the monkey his dad once took in to pawn to the deal Gold made for a stripper pole, he has no boundaries for what he considers to be part of his business—and neither should you. You will learn: How to tell an emotional story when you’re selling—and take emotion out of the transaction when you’re buying Why judging your customers before you know them can kill a potential deal How to deal with risk, both mental and physical How to communicate with employees (even if they’re your own kids) Why investing in relationships with your community is time well spent Why your business should never be limited by what others tell you it should be No place in the world prepares you better for the working world than a pawnshop, and Les Gold takes you inside his shop to share what he’s learned from fifty-five years in the most interesting job in the world. |
| topgrading ebook: More Money Than God Sebastian Mallaby, 2011-05-03 Wealthy, powerful, and potentially dangerous, hedge-find managers have emerged as the stars of twenty-first century capitalism. Based on unprecedented access to the industry, More Money Than God provides the first authoritative history of hedge funds. This is the inside story of their origins in the 1960s and 1970s, their explosive battles with central banks in the 1980s and 1990s, and finally their role in the financial crisis of 2007-9. Hedge funds reward risk takers, so they tend to attract larger-than-life personalities. Jim Simons began life as a code-breaker and mathematician, co-authoring a paper on theoretical geometry that led to breakthroughs in string theory. Ken Griffin started out trading convertible bonds from his Harvard dorm room. Paul Tudor Jones happily declared that a 1929-style crash would be 'total rock-and-roll' for him. Michael Steinhardt was capable of reducing underlings to sobs. 'All I want to do is kill myself,' one said. 'Can I watch?' Steinhardt responded. A saga of riches and rich egos, this is also a history of discovery. Drawing on insights from mathematics, economics and psychology to crack the mysteries of the market, hedge funds have transformed the world, spawning new markets in exotic financial instruments and rewriting the rules of capitalism. And while major banks, brokers, home lenders, insurers and money market funds failed or were bailed out during the crisis of 2007-9, the hedge-fund industry survived the test, proving that money can be successfully managed without taxpayer safety nets. Anybody pondering fixes to the financial system could usefully start here: the future of finance lies in the history of hedge funds. |
| topgrading ebook: Windy City Scott Simon, 2009-04-14 The acclaimed author of the intensely powerful novel Pretty Birds, Scott Simon now gives us a story that is both laugh-out-loud funny and heart-piercing–as sprawling and brawling as Chicago, where politics is a contact sport. The mayor of Chicago is found in his office late at night, sitting in his boxer shorts, facedown dead in a pizza. The mayor was a hero and a rascal: dynamic, charming, ingenious, corruptible, and a masterly manipulator. The city mourns. But it’s discovered that the mayor was murdered–shortly after he may have begun to squeal on some of his colleagues at City Hall. Over the next four days, police race to find the mayor’s killer, while the politicians who bemoan his passing scramble for his throne. |
| topgrading ebook: How to Make $1,000,000 in the Stock Market Automatically Robert Lichello, 2001-12-01 Trusted by thousands of investors worldwide since 1977, this bestselling classic reveals Robert Lichello's revolutionary formula for earning profits in stocks and mutual funds—automatically. Unlike other investment strategies that focus on stock selection, AIM relies on time—and is designed to work in any kind of market with any size investment. Lichello originally developed AIM in response to the heartbreaking collapse of the great bull market of the 1960s and today his ideas are more relevant than ever. AIM is easy and dependable, and it works. Simply put, it's a money. Now Lichello has updated and reformulated AIM for today's market. AIM-HI (AIM High Intensity) will do for you what it has already done for millions... |
| topgrading ebook: Aquaculture Engineering Odd-Ivar Lekang, 2008-04-15 As aquaculture continues to grow at a rapid pace, understanding theengineering behind aquatic production facilities is of increasingimportance for all those working in the industry. Aquaculture engineering requires knowledge of the many generalaspects of engineering such as material technology, building designand construction, mechanical engineering and environmentalengineering. In this comprehensive book, Odd-Ivar Lekang introducesthese principles and demonstrates how such technical knowledge canbe applied to aquaculture systems, offering the reader coverageincluding: • Construction and design of aquatic productionfacilities • Water transportation and treatment • Different production units • Feed and feeding systems • Instrumentation and monitoring • Fish transportation and grading • Cleaning and waste handling Fish farmers and other personnel involved in the aquacultureindustry, suppliers to the fish farming business and designers andmanufacturers will find this book an invaluable resource. The bookwill be an important addition to the shelves of all libraries inuniversities and research institutions where aquaculture,agriculture and environmental sciences are studied and taught. |
| topgrading ebook: Content Rules Ann Handley, C. C. Chapman, 2012-05-22 The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a voice, including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic voice and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules. |
| topgrading ebook: Playing to Win A.G. Lafley, Roger L. Martin, 2013-02-05 A Wall Street Journal and Washington Post Bestseller A playbook for creating your company's winning strategy. Strategy is not complex. But it is hard. It’s hard because it forces people and organizations to make specific choices about their future—something that doesn’t happen in most companies. Now two of today’s best-known business thinkers get to the heart of strategy—explaining what it’s for, how to think about it, why you need it, and how to get it done. And they use one of the most successful corporate turnarounds of the past century, which they achieved together, to prove their point. A.G. Lafley, former CEO of Procter & Gamble, in close partnership with strategic adviser Roger Martin, doubled P&G’s sales, quadrupled its profits, and increased its market value by more than $100 billion in just ten years. Now, drawn from their years of experience at P&G and the Rotman School of Management, where Martin is dean, this book shows how leaders in organizations of all sizes can guide everyday actions with larger strategic goals built around the clear, essential elements that determine business success—where to play and how to win. The result is a playbook for winning. Lafley and Martin have created a set of five essential strategic choices that, when addressed in an integrated way, will move you ahead of your competitors. They are: • What is our winning aspiration? • Where will we play? • How will we win? • What capabilities must we have in place to win? • What management systems are required to support our choices? The stories of how P&G repeatedly won by applying this method to iconic brands such as Olay, Bounty, Gillette, Swiffer, and Febreze clearly illustrate how deciding on a strategic approach—and then making the right choices to support it—makes the difference between just playing the game and actually winning. |
| topgrading ebook: Product-Led Growth Bush Wes, 2019-05 Product-Led Growth is about helping your customers experience the ongoing value your product provides. It is a critical step in successful product design and this book shows you how it's done. - Nir Eyal, Wall Street Journal Bestselling Author of Hooked |
| topgrading ebook: The Writer's Market , 2004 A guide for the freelance writer, listing pertinent information about publications and editors. |
| topgrading ebook: Why Smart Executives Fail Sydney Finkelstein, 2004-05-25 Bob Pittman and AOL Time Warner. Jean Marie Messier and Vivendi. Jill Barad and Mattel. Dennis Kozlowski and Tyco. It's an all too common scenario. A great company breaks from the pack; the analysts are in love; the smiling CEO appears on the cover of Fortune. Two years later, the company is in flames, the pension plan is bleeding, the stock is worthless. What goes wrong in these cases? Usually it seems that top management made some incredibly stupid mistakes. But the people responsible are almost always remarkably intelligent and usually have terrific track records. Just as puzzling as the fact that brilliant managers can make bad mistakes is the way they so often magnify the damage. Once a company has made a serious mis-step, it often seems as though it can't do anything right. How does this happen? Instead of rectifying their mistakes, why do business leaders regularly make them worse? To answer these questions, Sydney Finkelstein has carried out the largest research project ever devoted to corporate mistakes and failures. In WHY SMART EXECUTIVES FAIL, he and his research team uncover-with startling clarity and unassailable documentation-the causes regularly responsible for major business breakdowns. He relates the stories of great business disasters and demonstrates that there are specific, identifiable ways in which many businesses regularly make themselves vulnerable to failure. The result is a truly indispensable, practical, must-read book that explains the mechanics of business failure, how to avoid them, and what to do if they happen. |
| topgrading ebook: Culture by Design , 2018-02-09 |
| topgrading ebook: Physics for Rock Stars Christine McKinley, 2014-06-03 From the host of the History channel’s Brad Meltzer’s Decoded: the laws of the universe like you’ve never experienced them before. This approachable book explains the world of physics with clarity, humor, and a dash of adventure. Physics for Rock Stars is not a weighty treatise on science, but a personal tour of physics from a quirky friend. Anyone who’s ever wondered why nature abhors a vacuum, what causes magnetic attraction, or how to jump off a moving train or do a perfect stage dive will find answers and a few laughs too. No equations, numbers, or tricky concepts—just an inspiring and comical romp through the basics of physics and the beauty of the organized universe. |
| topgrading ebook: What It Means to Be a Libertarian Charles Murray, 2010-09-22 Charles Murray believes that America's founders had it right--strict limits on the power of the central government and strict protection of the individual are the keys to a genuinely free society. In What It Means to Be a Libertarian, he proposes a government reduced to the barest essentials: an executive branch consisting only of the White House and trimmed-down departments of state, defense, justice, and environment protection; a Congress so limited in power that it meets only a few months each year; and a federal code stripped of all but a handful of regulations. Combining the tenets of classical Libertarian philosophy with his own highly-original, always provocative thinking, Murray shows why less government advances individual happiness and promotes more vital communities and a richer culture. By applying the truths our founders held to be self-evident to today's most urgent social and political problems, he creates a clear, workable vision for the future. |
| topgrading ebook: Managing in a Global Economy: Demystifying International Macroeconomics John E. Marthinsen, 2014-03-01 Written specifically for MBA students, this Second Edition of MANAGING IN A GLOBAL ECONOMY: DEMYSTIFYING INTERNATIONAL MACROECONOMICS presents macroeconomics in the context of models for decision-making and offers a strategic business focus. With business applications, concrete business examples, and an approach to macroeconomic theory via markets, Marthinsen demonstrates how macroeconomics can help leaders make better business decisions. The book helps students grasp practical big picture concepts, nurtures an understanding of what causes macroeconomic variables to change, and relates these changes to issues confronting managers. Marthinsen integrates the three major macroeconomic sectors (the real goods market, real loanable funds market, and foreign exchange market) in a user-friendly way. Liberating readers from dry, overly complex macroeconomic models, Marthinsen uses theory only as a means to an end for practical understanding and includes a minimum of math. Real world business examples show how economic shocks, such as monetary and fiscal policies or shifts in international capital flows, affect management decisions. Keeping readers visually engaged with strategic use of figures, tables, charts, and illustrative exhibits, MANAGING IN A GLOBAL ECONOMY emphasizes the interaction among markets and equips MBAs with a macroeconomic perspective that will last (and be used) for years. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version. |
| topgrading ebook: Your Oxygen Mask First Kevin N. Lawrence, 2017-11-13 Here's the hard truth about leadership: it either forces you to get stronger or it slowly destroys your life. There is no in-between. Kevin Lawrence has discovered seventeen habits that allow any leader to transcend the perils of success and keep achieving--habits that have already helped hundreds of CEOs and executives become stronger and more resilient. Obsessed with understanding why successful people crash and burn, Lawrence has studied and tested virtually every leadership theory known to humankind in his two decades as a business advisor. His straight-talk advice in Your Oxygen Mask First will surprise and propel even the most seasoned leaders as he cuts through the platitudes and jargon to share the best tools he has found to ensure your survival, no matter how high you fly. |
| topgrading ebook: Creating Your Career Portfolio Anna Graf Williams, Karen J. Hall, 2001 |
| topgrading ebook: Topgrading Workbook Bradford D. Smart, 2009-10-01 |
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