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| think simple apple: Think Simple Ken Segall, 2016-06-07 Simplicity is arguably the most potent weapon in business—attracting customers, motivating employees, helping outthink competitors, and creating new efficiencies. Yet rarely is it as simple as it looks. Ken Segall’s first book, Insanely Simple, was based on observations gained from twelve years working as Steve Jobs’s advertising agency creative director, first with NeXT and then with Apple. He saw firsthand that Jobs looked at everything through the lens of simplicity. His obsession with simplicity was not just visible in Apple’s products. You could see it in the way the company organized, innovated, advertised, sold at retail, and provided customer service. In practice, simplicity was Jobs’s most powerful business weapon. It helped Apple distinguish its products and create entirely new product categories, and it put distance between Apple and its competitors. But, while Apple is a terrific example of a company that has been propelled by the power of simplicity, it is hardly alone. Inspired by the ways Apple has benefited from the power of simplicity, Segall set out to find other companies that were traveling this path. He wanted to learn more about the thinking of their leaders. He felt that if he could chronicle the experiences of those who have successfully simplified, it would be an invaluable guide for everyone who would like to do the same. This book is the result of his journey into simplicity in companies around the world. Many of the “heroes of simplicity” profiled in this book are probably not on your list of usual suspects. Segall had conversations with over forty men and women from a wide range of industries, in companies big and small, established and up-and-coming, famous and below under the radar. Each leader has a fascinating point of view about how simplicity has helped improve his or her company and set it apart from competitors. Each is unique, yet, as you’ll find, many display interesting similarities. From Jerry Greenfield, you’ll hear how Ben & Jerry’s grew from local to global without losing its focus and simple values. From the CEO of one of Australia’s biggest banks, you’ll hear how simplicity is attracting new customers. From former Apple Senior Vice President Ron Johnson, you’ll hear how a simple idea aligned the team creating the worldwide network of Apple Stores. You’ll discover how simplicity influences the CEOs of The Container Store and Whole Foods. You’ll get insights on simplification from the worlds of fashion, automobiles, entertainment, and technology. You’ll even get inside the blue heads of the Blue Man Group, who developed a business strategy to defeat complexity before it could take root. No principle is more important for businesses today than simplicity. In this insightful and often surprising book, you will learn how to harness the power of simplicity to build lasting, profitable organizations. |
| think simple apple: Creative Selection Ken Kocienda, 2018-09-04 An insider's account of Apple's creative process during the golden years of Steve Jobs, revealing the symbiotic relationship between software and product development. Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era—the Golden Age of Apple. Ken Kocienda offers an inside look at Apple's creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies. Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation—inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy—and uses these as a lens through which to understand productive work culture. An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day. |
| think simple apple: Don't Make Me Think Steve Krug, 2009-08-05 Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's instant classic on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about Web design. Three New Chapters! Usability as common courtesy -- Why people really leave Web sites Web Accessibility, CSS, and you -- Making sites usable and accessible Help! My boss wants me to ______. -- Surviving executive design whims I thought usability was the enemy of design until I read the first edition of this book. Don't Make Me Think! showed me how to put myself in the position of the person who uses my site. After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book. In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing. If you design, write, program, own, or manage Web sites, you must read this book. -- Jeffrey Zeldman, author of Designing with Web Standards |
| think simple apple: Inside Apple Adam Lashinsky, 2012-01-25 Inside Apple reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products. If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the DRI (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO. While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor. |
| think simple apple: Think Simple Ken Segall, 2016-06-07 The secrets to Apple's success and how to use them, from the Apple insider Ken Segall In Think Simple, Apple insider and New York Times bestselling author Ken Segall gives you the tools to Apple's success - and shows you how to use them. It's all about simplicity. Whether you're in a multinational corporation or a lean startup, this guide will teach you how to crush complexity and focus on what matters; how to perform better, faster and more efficiently. Combining his insight from Apple with examples from companies across industries all over the world - including Ben & Jerry's, Whole Foods, Intel and HyundaiCard - Segall provides a simple roadmap for any company to find success. |
| think simple apple: Think Like a Chef Tom Colicchio, 2012-07-18 With Think Like a Chef, Tom Colicchio has created a new kind of cookbook. Rather than list a series of restaurant recipes, he uses simple steps to deconstruct a chef's creative process, making it easily available to any home cook. He starts with techniques: What's roasting, for example, and how do you do it in the oven or on top of the stove? He also gets you comfortable with braising, sautéing, and making stocks and sauces. Next he introduces simple ingredients -- roasted tomatoes, say, or braised artichokes -- and tells you how to use them in a variety of ways. So those easy roasted tomatoes may be turned into anything from a vinaigrette to a caramelized tomato tart, with many delicious options in between. In a section called Trilogies, Tom takes three ingredients and puts them together to make one dish that's quick and other dishes that are increasingly more involved. As Tom says, Juxtaposed in interesting ways, these ingredients prove that the whole can be greater than the sum of their parts, and you'll agree once you've tasted the Ragout of Asparagus, Morels, and Ramps or the Baked Free-Form Ravioli -- both dishes made with the same trilogy of ingredients. The final section of the books offers simple recipes for components -- from zucchini with lemon thyme to roasted endive with whole spices to boulangerie potatoes -- that can be used in endless combinations. Written in Tom's warm and friendly voice and illustrated with glorious photographs of finished dishes, Think Like a Chef will bring out the master chef in all of us. |
| think simple apple: The Indian Slow Cooker Anupy Singla, 2010-09-01 This unique guide to preparing Indian food using classic slow-cooker techniques features more than 50 recipes, beautifully illustrated with full-color photography throughout. These great recipes take advantage of the slow cooker's ability to keep food moist through its long cooking cycle, letting readers create dishes with far less oil and saturated fat than in traditional recipes. Anupy Singla shows the busy, harried family that cooking healthy is simple and that cooking Indian is just a matter of understanding a few key spices. Her Indian Spices 101 chapter introduces readers to the mainstay spices of an Indian kitchen, as well as how to store, prepare, and combine them in different ways. Among her 50 recipes are all the classics — specialties like dal, palak paneer, and gobi aloo — and also dishes like butter chicken, keema, and much more. The result is a terrific introduction to making healthful, flavorful Indian food using the simplicity and convenience of the slow cooker. |
| think simple apple: Designed by Apple in California , 2016-10-05 |
| think simple apple: The School of Greatness Lewis Howes, 2015-10-27 When a career-ending injury left elite athlete and professional football player Lewis Howes out of work and living on his sister's couch, he decided he needed to make a change for the better. He started by reaching out to people he admired, searching for mentors, and applying his past coaches' advice from sports to life off the field. Lewis did more than bounce back: He built a multimillion-dollar online business and is now a sought-after business coach, speaker, and podcast host. In The School of Greatness, Howes shares the essential tips and habits he gathered in interviewing the greats on his wildly popular podcast of the same name. In discussion with people like Olympic gold medalist Shawn Johnson and Pencils of Promise CEO Adam Braun, Howes figured out that greatness is unearthed and cultivated from within. The masters of greatness are not successful because they got lucky or are innately more talented, but because they applied specific habits and tools to embrace and overcome adversity in their lives. A framework for personal development, The School of Greatness gives you the tools, knowledge, and actionable resources you need to reach your potential. Howes anchors each chapter with a specific lesson he culled from his greatness professors and his own experiences to teach you how to create a vision, develop hustle, and use dedication, mindfulness, joy, and love to reach goals. His lessons and practical exercises prove that anyone is capable of achieving success and that we can all strive for greatness in our everyday lives. |
| think simple apple: The High 5 Habit Mel Robbins, 2021-09-28 AN INSTANT NEW YORK TIMES AND INTERNATIONAL BESTSELLER TO HELP YOU OVERCOME ANXIETY AND BECOME MORE CONFIDENT, EFFECTIVE, AND FULFILLED From Mel Robbins, #1 podcast host, best-selling author and expert on change and motivation. In her global phenomenon The 5 Second Rule, Mel Robbins taught millions the five second secret to motivation. Now she's back with another simple, proven science-backed tool you can use to take control of your life: The High 5 Habit. Don't let the title fool you. This isn't a book about high fiving everyone else in your life. You're already doing that. Cheering for your favorite teams. Celebrating your friends. Supporting the people you love as they go after what they want in life. Imagine if you gave that same love and encouragement to yourself. Or even better, you made it a daily habit. You'd be unstoppable. In this encouraging book, Mel teaches you how to start high fiving the most important person in your life, the one who is staring back at you in the mirror: YOURSELF. If you are: · Struggling with self-doubt (and who doesn't?) … · Tired of that nagging critic in your head (could somebody evict them already?) … · Successful but all you focus on is what's going wrong (you're not alone) … · Sick of watching everybody else get ahead while you sit on the couch with your dog (don't bring your dog into this) … ...Mel dedicates this book to you. Chapters Include: You Deserve a High 5 Life Science Says This Works I Have a Few Questions... Why Do I Torture Myself? Am I Broken? Where's All This Negative Crap Coming From? Why Am I Suddenly Seeing Hearts Everywhere? Why Is Life So Easy for Them and Not Me? Isn’t It Easier If I Say Nothing? How About I Start . . . Tomorrow? But Do You Like Me? How Come I Screw Everything Up? Can I Actually Handle This? Okay, You May Not Want to Read This Chapter Eventually, It Will All Make Sense It's time to give yourself the high fives, celebration, and support you deserve. With this book, you'll learn how to: · Use the High 5 Habit to overcome negative self-talk and limiting beliefs · Create a clear vision for your life and set goals that align with your values · Take consistent action towards your goals, even when you don't feel like it · Develop a mindset of resilience and perseverance · Achieve more success and happiness in all areas of your life “When I stopped trashing myself and started giving my reflection a high five instead, it was more than an encouraging gesture on a low day. It flipped that self-criticism and self-hatred on its head. It changed the lens through which I viewed my life. That was the beginning of a massive shift in my life. A line in the sand. The beginning of a brand-new connection to the most important person in my life—myself. A new way of thinking about myself and about what was possible for me. It inspired me to create an entirely new way of experiencing life. That’s why I wrote this book. It’s time to cheer for YOU.” Love, Mel Robbins Using her signature science-backed wisdom, deeply personal stories, and the real-life results that The High 5 Habit is creating in people's lives around the world, Mel will teach you how to make believing in yourself a habit so that you have more confidence, transform your mindset, and achieve your dreams. |
| think simple apple: Always Add Lemon Danielle Alvarez, 2020-11-05 Nourishing recipes and inspiring kitchen projects destined for the aspirational home cook's repertoire. Always Add Lemon is the highly anticipated first book from American-born Danielle Alvarez--one of the most exciting young chefs cooking in Australia today. Taking the lessons, skills and tastes acquired working alongside some of the best chefs in America, Danielle translates formidable kitchen smarts into an inspiring collection of recipes and projects for nourishing, vegetable-forward, seasonal food. With more than 100 recipes across six chapters (salads; fruits and vegetables; pasta, grains, and legumes; seafood; poultry and meat; and dessert) paired with creative projects for the more adventurous (pastry from scratch, bread, dairy, meat and pickles), Always Add Lemon will inspire anyone with a smidgen of kitchen ambition and a free afternoon. |
| think simple apple: From Basic Apple to Four and Twenty Blackbirds It's as Easy as Pie Susan Gold Purdy, 1984 |
| think simple apple: Zoë Bakes Cakes Zoë François, 2021-03-16 IACP AWARD WINNER • The expert baker and bestselling author behind the Magnolia Network original series Zoë Bakes explores her favorite dessert—cakes!—with more than 85 recipes to create flavorful and beautiful layers, loafs, Bundts, and more. “Zoë’s relentless curiosity has made her an artist in the truest sense of the word.”—Joanna Gaines, co-founder of Magnolia NAMED ONE OF THE BEST COOKBOOKS OF THE YEAR BY TIME OUT Cake is the ultimate symbol of celebration, used to mark birthdays, weddings, or even just a Tuesday night. In Zoë Bakes Cakes, bestselling author and expert baker Zoë François demystifies the craft of cakes through more than eighty-five simple and straightforward recipes. Discover treats such as Coconut–Candy Bar Cake, Apple Cake with Honey-Bourbon Glaze, and decadent Chocolate Devil’s Food Cake. With step-by-step photo guides that break down baking fundamentals—like creaming butter and sugar—and Zoë’s expert knowledge to guide you, anyone can make these delightful creations. Featuring everything from Bundt cakes and loaves to a beautifully layered wedding confection, Zoë shows you how to celebrate any occasion, big or small, with delicious homemade cake. |
| think simple apple: Apple Cake Julie Paschkis, 2012 Ida always has her nose in a book and Alfonso is unable to get her attention until he bakes a very special apple cake for her. Includes cake recipe. |
| think simple apple: The Very Hungry Caterpillar Eric Carle, 2016-11-22 The all-time classic picture book, from generation to generation, sold somewhere in the world every 30 seconds! Have you shared it with a child or grandchild in your life? For the first time, Eric Carle’s The Very Hungry Caterpillar is now available in e-book format, perfect for storytime anywhere. As an added bonus, it includes read-aloud audio of Eric Carle reading his classic story. This fine audio production pairs perfectly with the classic story, and it makes for a fantastic new way to encounter this famous, famished caterpillar. |
| think simple apple: The Smitten Kitchen Cookbook Deb Perelman, 2012-10-30 NEW YORK TIMES BEST SELLER • Celebrated food blogger and best-selling cookbook author Deb Perelman knows just the thing for a Tuesday night, or your most special occasion—from salads and slaws that make perfect side dishes (or a full meal) to savory tarts and galettes; from Mushroom Bourguignon to Chocolate Hazelnut Crepe. “Innovative, creative, and effortlessly funny. —Cooking Light Deb Perelman loves to cook. She isn’t a chef or a restaurant owner—she’s never even waitressed. Cooking in her tiny Manhattan kitchen was, at least at first, for special occasions—and, too often, an unnecessarily daunting venture. Deb found herself overwhelmed by the number of recipes available to her. Have you ever searched for the perfect birthday cake on Google? You’ll get more than three million results. Where do you start? What if you pick a recipe that’s downright bad? With the same warmth, candor, and can-do spirit her award-winning blog, Smitten Kitchen, is known for, here Deb presents more than 100 recipes—almost entirely new, plus a few favorites from the site—that guarantee delicious results every time. Gorgeously illustrated with hundreds of her beautiful color photographs, The Smitten Kitchen Cookbook is all about approachable, uncompromised home cooking. Here you’ll find better uses for your favorite vegetables: asparagus blanketing a pizza; ratatouille dressing up a sandwich; cauliflower masquerading as pesto. These are recipes you’ll bookmark and use so often they become your own, recipes you’ll slip to a friend who wants to impress her new in-laws, and recipes with simple ingredients that yield amazing results in a minimum amount of time. Deb tells you her favorite summer cocktail; how to lose your fear of cooking for a crowd; and the essential items you need for your own kitchen. From salads and slaws that make perfect side dishes (or a full meal) to savory tarts and galettes; from Mushroom Bourguignon to Chocolate Hazelnut Crepe Cake, Deb knows just the thing for a Tuesday night, or your most special occasion. Look for Deb Perelman’s latest cookbook, Smitten Kitchen Keepers! |
| think simple apple: The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success Carmine Gallo, 2010-10-12 A THINK DIFFERENT APPROACH TO INNOVATION-- Based on the Seven Guiding Principles of Apple CEO Steve Jobs In his acclaimed bestseller The Presentation Secrets of Steve Jobs author Carmine Gallo laid out a simple step-by-step program of powerful tools and proven techniques inspired by Steve Jobs's legendary presentations. Now, he shares the Apple CEO's most famous, most original, and most effective strategies for sparking true creativity--and real innovation--in any workplace. THE INNOVATION SECRETS OF STEVE JOBS Learn how to RETHINK your business, REINVENT your products, and REVITALIZE your vision of success--the Steve Jobs way. When it comes to innovation, Apple CEO Steve Jobs is legendary. His company slogan Think Different is more than a marketing tool. It's a way of life--a powerful, positive, game-changing approach to innovation that anyone can apply to any field of endeavor. These are the Seven Principles of Innovation, inspired by the master himself: Do What You Love. Think differently about your career. Put a Dent in the Universe. Think differently about your vision. Kick Start Your Brain. Think differently about how you think. Sell Dreams, Not Products. Think differently about your customers. Say No to 1,000 Things. Think differently about design. Create Insanely Great Experiences. Think differently about your brand experience. Master the Message. Think differently about your story. By following Steve Jobs's visionary example, you'll discover exciting new ways to unlock your creative potential and to foster an environment that encourages innovation and allows it to flourish. You'll learn how to match—and beat—the most powerful competitors, develop the most revolutionary products, attract the most loyal customers, and thrive in the most challenging times. Bestselling business journalist Carmine Gallo has interviewed hundreds of successful professionals--from CEOs, managers, and entrepreneurs to teachers, consultants, and stay-at-home moms—to get to the core of Steve Jobs's innovative philosophies. These are the simple, meaningful, and attainable principles that drive us all to Think Different. These are The Innovation Secrets of Steve Jobs. An enhanced ebook is now available with 10 demonstration videos of Jobs' sure-fire innovation secrets. Select the Kindle Edition with Audio/Video from the available formats. |
| think simple apple: Building a Second Brain Tiago Forte, 2022-06-14 Building a second brain is getting things done for the digital age. It's a ... productivity method for consuming, synthesizing, and remembering the vast amount of information we take in, allowing us to become more effective and creative and harness the unprecedented amount of technology we have at our disposal-- |
| think simple apple: The Little Kingdom Michael Moritz, 1984 Portrays the growth of Apple Computer from a garage workshop run by its founders to a company of greater than $1 billion annual sales. |
| think simple apple: Simply Living Well Julia Watkins, 2020 Easy recipes, DIY projects, and other ideas for living a beautiful and low-waste life, from the expert behind @simply.living.well on Instagram. |
| think simple apple: Steve Jobs Walter Isaacson, 2011 Based on more than 40 interviews with Jobs conducted over two years--as well as interviews with more than 100 family members, friends, adversaries, competitors, and colleagues--Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing. |
| think simple apple: The High-Speed Company Jason Jennings, Laurence Haughton, 2015-03-17 The only way to ensure your company’s success is to change faster on the inside than the world is changing on the outside No one knows the ins and outs of successful companies better than bestselling author Jason Jennings. Back in 2001, with It’s Not the Big That Eat the Small, It’s the Fast That Eat the Slow, Jennings proved that speed was the ultimate competitive advantage. But in 2015, companies of all sizes still struggle to adapt quickly. They know it’s crucial to their future but need help to get everyone implementing speed and urgency at all levels. Jennings and his researchers have spent years up close and personal with thousands of organizations around the world—figuring out what makes them successful in both the short and long term. He understands the real challenges that keep more than eleven thousand CEOs, business owners, and executives up at night. And he knows how the best of the best combine speed and growth to deliver five times the average returns to shareholders. The High-Speed Company reveals the unique practices of businesses that have proven records of urgency and growth. The key distinction is that they’ve created extraordinary cultures with a strong purpose, more trust, and relentless follow-through. These companies burn less energy, beat the competition, and have a lot of fun along the way. Jennings shows how you can implement the same strategies that have made companies such as CoBank, O’Reilly Auto Parts, Grainger, Henry Schein, Google, and Johnson & Johnson great, including: • Encouraging employees to make the right moves without hesitation. J.M. Smucker has done this well by creating five guiding principles that employees at every level can apply to faster individual decision making. • Doing more to constantly innovate and bring in new customers. Besides spending more than $2 billion on research and development, Procter & Gamble sends its senior executives to the homes of families who use their products in one hundred different countries, to learn their stories and connect with them, gaining fresh insights for new products. • Being transparent about management decisions. Sonic Corp. knows this is the best way to drive trust and engagement with both employees and customers. Breathe easier. Handle any hurdle. Get things done faster. That’s the way of the high-speed company . . . and Jennings shows you how to build and sustain your own. |
| think simple apple: Blue Ocean Leadership (Harvard Business Review Classics) W. Chan Kim, Renée A. Mauborgne, 2017-05-30 Ten years ago, world-renowned professors W. Chan Kim and Renee Mauborgne broke ground by introducing blue ocean strategy, a new model for discovering uncontested markets that are ripe for growth. In this bound version of their bestselling Harvard Business Review classic article, they apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and the realized talent and energy of employees. Research indicates that this gulf is vast: According to Gallup, 70% of workers are disengaged from their jobs. If companies could find a way to convert them into engaged employees, the results could be transformative. The trouble is, managers lack a clear understanding of what changes they could make to bring out the best in everyone. In this article, Kim and Mauborgne offer a solution to that problem: a systematic approach to uncovering, at each level of the organization, which leadership acts and activities will inspire employees to give their all, and a process for getting managers throughout the company to start doing them. Blue ocean leadership works because the managers' customers--that is, the people managers oversee and report to--are involved in identifying what's effective and what isn't. Moreover, the approach doesn't require leaders to alter who they are, just to undertake a different set of tasks. And that kind of change is much easier to implement and track than changes to values and mind-sets. The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come. |
| think simple apple: A Is for Apple , 2011-06-01 Presents letters of the alphabet along with words that begin with each letter, in a book with letter-shaped cut-outs young readers can trace with their finger. On board pages. |
| think simple apple: The Apple Experience: Secrets to Building Insanely Great Customer Loyalty (ENHANCED EBOOK) Carmine Gallo, 2012-10-19 Praise for THE APPLE EXPERIENCE There are three pillars of enchantment: likability, trustworthiness, and quality. The Apple experience is the best modern-day example of all three pillars. Carmine's book will help you understand and implement the same kind of world-class experience. --Guy Kawasaki, author of Enchantment and former chief evangelist of Apple Carmine Gallo explains beautifully and simply just what makes the Apple retail experience so successful. No matter what kind of business you are in, there are insanely valuable lessons in this book! --Garr Reynolds, author of Presentation Zen and The Naked Presenter At its core, this book is not about Apple. It's about delivering the best experience possible. --Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO of Zappos.com, Inc. An exciting resource for any business owner in any country who wants to reimagine the customer experience. --Loic Le Meur, CEO, LeWeb Why can't other retail experiences be as great as an Apple store's? Not only does Carmine Gallo answer that question brilliantly, but he shows precisely how to make sure your customers never ask it about your business. --Matthew E. May, author of In Pursuit of Elegance and The Laws of Subtraction Carmine Gallo gets to the magic of Steve Jobs: Touching people's lives. This simple, yet delightful vision should be at the heart of every retail interaction in the world today. --Peter Steinlauf, Chairman, Edmunds.com This magnificent collection of insights illuminates the way for anyone who wants to create a truly great experience, whether in retail, service, or software. --Dan Roam, author of The Back of the Napkin and Blah Blah Blah Reinvent your business to deliver Apple-like customer satisfaction and profits In The Apple Experience, internationally bestselling author Carmine Gallo details the principles and practices behind the company's total commitment to the customer and explains how your brand can achieve outstanding results by delivering this same high standard of service. Carmine Gallo interviewed professionals at all levels who have studied Apple, and he spent hundreds of hours observing the selling floor in Apple’s retail space and learning about Apple’s vision and philosophy. Using insights and data from these sources, he breaks down Apple’s customercentric model to provide an action plan with three distinct areas of focus: Inspire Your Internal Customer with training, support, and communications that create a “feedback loop” for improving performance at every level Serve Your External Customer with irresistible brand stories and dedicated salespeople who embody the APPLE five steps of service-- Approach, Probe, Present, Listen, End with a fond farewell Set the Stage by ensuring that no element is overlooked in creating an immersive retail environment where customers can see, touch, and learn about your products With The Apple Experience, you can improve the return on your investment in retail by adding real value to every customer interaction. Better still, any business that deals with people--employees or customers--can adopt the techniques to achieve Apple-like market dominance by enriching lives, building loyalty, and reimagining the customer experience. This enhanced eBook includes seven bonus videos! Each one focuses on a different lesson for Apple-style success and provides great visuals of different Apple stores throughout the country. |
| think simple apple: The Systems Thinker - Analytical Skills Albert Rutherford, 2019-07-28 Enhance your logic, reason, judgment, and wisdom. Increase your ability to create concise and reasoned arguments using data and evidence, to get a genuine conclusion.The Systems Thinker - Analytical Skills aims to raise the level of your mental performance by focusing on the fundamentals of how to use your mind effectively. This book will show you how to: -Increase your ability to analyze problems and to comprehend what you read, hear, experience in a logical manner. -Examine the logical structure of good and bad reasoning. -Look at what type of evidence are decisions commonly based on.-Detect common fallacies and rhetorical and psychological factors that can influence your thinking. The book presents the methods that good problem solvers use in understanding complex ideas. It provides practice in applying these methods to a variety of comprehension, analytical, and reasoning questions. It also includes a number of logical thinking problems to hone your logical thinking skills.Use these intellectual skills to analyze anything you might think about - questions, problems, disciplines.-The most widely used forms of analysis.-Guidance and practice to monitor your thoughts with the help of intellectual tools.-Learn to question purposes, problems, information, and concepts.-Interdisciplinary analytical tools to understand and assess your own reasoning, be it about a highly technical question or your everyday life. The Systems Thinker - Analytical Skills helps you to find the most fundamental logic of any discipline, problem, or thesis. Transfer your knowledge between and among subjects and fields of observation. -Learn four types of profound analysis.-Learn to read and create statistical charts.-Learn and correct the most frequent errors in reasoning.-Learn to complement your analytical thinking tools with synthetic, systemic, critical, and creative thinking tools.Good analytical thinking skills are deeply necessary if you are working in business, education, law, politics, and economics. Understanding the underlying structure of a problem can help you come up with the best solution. Adopt analytical thinking skills to make better decisions, assess situations more accurately, and persuade other people with more success to consider your point of view. This book serves as a springboard toward analytic proficiency. |
| think simple apple: The Apple Lover's Cookbook Amy Traverso, 2020-09-01 The most complete cookbook for enjoying and cooking with apples. The Apple Lover's Cookbook celebrates the beauty of apples in all their delicious variety, taking you from the orchard to the kitchen with recipes both sweet (like Apple-Stuffed Biscuit Buns and Blue Ribbon Deep-Dish Apple Pie) and savory (like Cider-Brined Turkey and Apple Squash Gratin). It offers a full-color guide to fifty-nine apple varieties, with descriptions of their flavor, history, and, most important, how to use them in the kitchen. Amy Traverso also takes you around the country to meet farmers, cider makers, and apple enthusiasts. The one hundred recipes run the spectrum from cozy crisps and cobblers to adventurous fare like Cider-Braised Brisket or Apple-Gingersnap Ice Cream. In addition, Amy organizes apple varieties into cooking categories so that it's easy to choose the right fruit for any recipe. You'll know to use tart Northern Spy in your pies and Fuji in delicate cakes. The Apple Lover's Cookbook is the ultimate apple companion. |
| think simple apple: The Silent Patient Alex Michaelides, 2019-02-05 **THE INSTANT #1 NEW YORK TIMES BESTSELLER** An unforgettable—and Hollywood-bound—new thriller... A mix of Hitchcockian suspense, Agatha Christie plotting, and Greek tragedy. —Entertainment Weekly The Silent Patient is a shocking psychological thriller of a woman’s act of violence against her husband—and of the therapist obsessed with uncovering her motive. Alicia Berenson’s life is seemingly perfect. A famous painter married to an in-demand fashion photographer, she lives in a grand house with big windows overlooking a park in one of London’s most desirable areas. One evening her husband Gabriel returns home late from a fashion shoot, and Alicia shoots him five times in the face, and then never speaks another word. Alicia’s refusal to talk, or give any kind of explanation, turns a domestic tragedy into something far grander, a mystery that captures the public imagination and casts Alicia into notoriety. The price of her art skyrockets, and she, the silent patient, is hidden away from the tabloids and spotlight at the Grove, a secure forensic unit in North London. Theo Faber is a criminal psychotherapist who has waited a long time for the opportunity to work with Alicia. His determination to get her to talk and unravel the mystery of why she shot her husband takes him down a twisting path into his own motivations—a search for the truth that threatens to consume him.... |
| think simple apple: The Apple Way Jeffrey L. Cruikshank, 2006-01-06 Most hardware and software companies experience cycles of success and failure, that pattern is certainly not a compelling publishing topic. When you add in the name of Apple Computer, the picture changes from ho-hum to humdinger though. Right now, Apple’s shares have surged to a 4-year high, and along with the runaway success of Apple’s iPod (10 million iPods sold as of Dec 2004, and 2 million+ units sold in the last 3 months alone), Apple stock seems poised to only increase in value. There’s a “halo” effect beginning to take hold – simple put, consumers and business people alike are so impressed with iPod’s technology and success that they’re taking a second look at other Apple products and in particular Macintosh computers. If the current trends continue, Apple will have sparked yet another revolution in the personal computer arena, and will regain ground many thought was lost for good. The Apple Way shows how this company’s steps and missteps have molded and shaped them, and what lessons the world at large can learn from Apple. Apple has emerged as a Wall Street phenomenon with its stock increasing in value some 250% in the past year Uses the proven pedagogy of the existing Way books to provide bite-sized business success maxims and Apple’s underlying guiding principles Includes lessons learned the hard way by revealing the company’s strengths and obstacles Cruikshank has played a role in developing the following M-H books: Pink Cadillac, Leadership Secrets of Colin Powell, What It Takes to Be Number One, The Essential Vince Lombardi, Get Better or Get Beaten (condensed edition), plus many others |
| think simple apple: An Apple Tree's Life Cycle Mary R. Dunn, 2017-08-01 Simple text introduces readers to the science behind rainbows. Including why rainbows occur and what they are made of. |
| think simple apple: Apple Farmer Annie Monica Wellington, 2004-08-19 Apple cider, applesauce, apple muffins, cakes, and pies! Annie is a very busy apple farmer. She bakes yummy treats with the apples she picks and saves her best apples to sell at the market. Follow Annie through her apple-filled day of picking, counting, sorting, baking, and selling, and then try making some of her simple apple recipes. |
| think simple apple: Charlotte's Web E. B. White, 1952 Sixty years ago, on October 15, 1952, E.B. White's Charlotte's Web was published. It's gone on to become one of the most beloved children's books of all time. To celebrate this milestone, the renowned Newbery Medalist Kate DiCamillo has written a heartfelt and poignant tribute to the book that is itself a beautiful translation of White's own view of the world—of the joy he took in the change of seasons, in farm life, in the miracles of life and death, and, in short, the glory of everything. We are proud to include Kate DiCamillo's foreword in the 60th anniversary editions of this cherished classic. Charlotte's Web is the story of a little girl named Fern who loved a little pig named Wilbur—and of Wilbur's dear friend Charlotte A. Cavatica, a beautiful large grey spider who lived with Wilbur in the barn. With the help of Templeton, the rat who never did anything for anybody unless there was something in it for him, and by a wonderfully clever plan of her own, Charlotte saved the life of Wilbur, who by this time had grown up to quite a pig. How all this comes about is Mr. White's story. It is a story of the magic of childhood on the farm. The thousands of children who loved Stuart Little, the heroic little city mouse, will be entranced with Charlotte the spider, Wilbur the pig, and Fern, the little girl who understood their language. The forty-seven black-and-white drawings by Garth Williams have all the wonderful detail and warmhearted appeal that children love in his work. Incomparably matched to E.B. White's marvelous story, they speak to each new generation, softly and irresistibly. |
| think simple apple: The Nature of Software Development Ron Jeffries, 2015 You need to get value from your software project. You need it free, now, and perfect. We can't get you there, but we can help you get to cheaper, sooner, and better. This book leads you from the desire for value down to the specific activities that help good Agile projects deliver better software sooner, and at a lower cost. Using simple sketches and a few words, the author invites you to follow his path of learning and understanding from a half century of software development and from his engagement with Agile methods from their very beginning. The book describes software development, starting from our natural desire to get something of value. Each topic is described with a picture and a few paragraphs. You're invited to think about each topic; to take it in. You'll think about how each step into the process leads to the next. You'll begin to see why Agile methods ask for what they do, and you'll learn why a shallow implementation of Agile can lead to only limited improvement. This is not a detailed map, nor a step-by-step set of instructions for building the perfect project. There is no map or instructions that will do that for you. You need to build your own project, making it a bit more perfect every day. To do that effectively, you need to build up an understanding of the whole process. This book points out the milestones on your journey of understanding the nature of software development done well. It takes you to a location, describes it briefly, and leaves you to explore and fill in your own understanding. What You Need: You'll need your Standard Issue Brain, a bit of curiosity, and a desire to build your own understanding rather than have someone else's detailed ideas poured into your head. |
| think simple apple: The Great Mental Models: General Thinking Concepts Farnam Street, 2019-12-16 The old saying goes, ''To the man with a hammer, everything looks like a nail.'' But anyone who has done any kind of project knows a hammer often isn't enough. The more tools you have at your disposal, the more likely you'll use the right tool for the job - and get it done right. The same is true when it comes to your thinking. The quality of your outcomes depends on the mental models in your head. And most people are going through life with little more than a hammer. Until now. The Great Mental Models: General Thinking Concepts is the first book in The Great Mental Models series designed to upgrade your thinking with the best, most useful and powerful tools so you always have the right one on hand. This volume details nine of the most versatile, all-purpose mental models you can use right away to improve your decision making, productivity, and how clearly you see the world. You will discover what forces govern the universe and how to focus your efforts so you can harness them to your advantage, rather than fight with them or worse yet- ignore them. Upgrade your mental toolbox and get the first volume today. AUTHOR BIOGRAPHY Farnam Street (FS) is one of the world's fastest growing websites, dedicated to helping our readers master the best of what other people have already figured out. We curate, examine and explore the timeless ideas and mental models that history's brightest minds have used to live lives of purpose. Our readers include students, teachers, CEOs, coaches, athletes, artists, leaders, followers, politicians and more. They're not defined by gender, age, income, or politics but rather by a shared passion for avoiding problems, making better decisions, and lifelong learning. AUTHOR HOME Ottawa, Ontario, Canada |
| think simple apple: Pie Squared Cathy Barrow, 2018 The delicious new food trend of slab pies that makes it easy to serve sweet or savory pastry to a crowd-or just your family! For those of you who aren't up on your Pinterest food trends, slab pie is just like regular pie-only better (and bigger)! Instead of crimping and meticulously rolling out a round crust, slab pies are an unfussy twist that are perfect for a potluck or dinner party or just a family dinner. Baked on sheet pans, slab pies can easily serve a crowd of people dinner or dessert. Pie Squared includes seventy-five foolproof recipes, along with inventive decoration tips that will appeal to baking nerds and occasional bakers alike. And this fresh, uncomplicated take on pie will surely pique the interest of those who have previously been reluctant to take out their rolling pin. Barrow didn't invent slab pie, but she definitely thinks outside of the crust. In addition to traditional pie dough, she offers more than a dozen crust recipes-from cracker crusts and cornbread crusts to cookie crusts and cheddar cheese crusts. Using these as a base, Barrow then entices readers with both savory and sweet slab pie creations, with recipes like Spinach, Gorgonzola, and Walnut Slab Pie and Curried Chicken Slab Pie to Sour Cream Peach Melba Slab Pie and Grande Mocha Cappuccino Slab Pie. The first book of its kind, this will appeal to lovers of easy food trends like sheet pan suppers and dump cakes. Don't be surprised when you start spying slab pies at your next potluck! |
| think simple apple: North Wild Kitchen Nevada Berg, 2018-10-02 Selected as one of the New York Times best cookbooks of Fall 2018 This alluring, elegant cookbook by Nevada Berg, one of today's most celebrated food bloggers, features recipes and beautifully photographed dishes that delve into the heart of Norwegian food culture. Named by Saveur magazine as the 2016 Blog of the Year and Best New Voice, North Wild Kitchen and its author Nevada Berg have become one of the best-known voices of Norwegian cooking around the world. Written from her 17th-century mountain farm in rural Norway, Nevada Berg's blog and Instagram feed are brimming with gorgeous--and achievable--ideas for home cooking and entertaining. Berg is a self-taught cook, and her simple and charming approach focuses on seasonal food prepared without a lot of fuss. With dozens of mouthwatering recipes for Norwegian-inspired dishes, this book features equally enticing photography of the food and the country's landscape. Each chapter focuses on a different aspect of Norwegian food culture--foraging, fishing, and farming; hunting, harvesting, and camping; baking, grilling, and frying. Along the way, Berg comments on the unique pleasures of Nordic life as she tends to her chickens, explores the outdoors, or sets a welcoming table. Berg is both inviting and entertaining as she weaves her own experiences into each recipe, delivering a beautiful collection of good food and great living from the heart of Norway. |
| think simple apple: The Boy Who Bakes Edd Kimber, 2011 This is an inspirational guide to baking from the winner of 'The Great British Bake Off 2010'. From the traditional to new twists on old favourites there are recipes to suit all abilities. The book covers cakes, cookies, pastry, desserts, and even ice-creams. |
| think simple apple: The Girl who Ate Everything Christy Denney, 2014 With five hungry kids, a husband in the NFL, and her own insatiable appetite, Christy Denney has plenty of mouths to feed. Good thing she's created a full playbook of recipes that are guaranteed to get any crowd cheering. And now she's sharing it with you! From breakfast to dinner to dessert--and all the snacks and munchies--in between, you're sure to find something for everyone, like Jelly Roll Pancakes, Buffalo Chicken Pizza, Sweet and Sour Meatballs, One Hour Rolls, Cookie Crusted Chocolate Chip Cake. And, of course, Christy's famous Peanut Butter Cheese Ball. This book is filled with family-friendly favorites from her popular blog and exclusive new recipes that will make your mouth water. The perfect cookbook for busy moms looking for simple, delicious, and easy dishes the whole family will love! |
| think simple apple: Change Your Thinking Sarah Edelman, 2013 Change Your Thinking is the bestselling guide to managing upsetting emotions by learning to think in a healthy and balanced way. It provides practical strategies for overcoming negative thoughts and behaviours, and taking control of emotions such as anxiety, depression, frustration, anger and guilt. It also describes techniques for enhancing self-esteem, improving communication skills and developing greater personal happiness. Change Your Thinking is based on the principles of cognitive behaviour therapy (CBT), the psychological approach used by therapists all over the world. Sarah Edelman explains CBT in a clear and compassionate way. This edition also contains a brand new chapter on mindfulness, demonstrating how mindfulness techniques can be integrated with CBT strategies. Normally I don't think books like this are very helpful, but Change Your Thinking is really helping me to change my life. When I started reading it, I immediately felt like I could get back in control and actually improve what I had accepted as the status quo. The author gives a lot of simple tips that work, and the exercises are a big help. I highly recommend this book to anyone suffering from anxiety or depression. (One of the many positive customer reviews) |
| think simple apple: The Apple Photos Book for Photographers Derrick Story, 2016 Apple's Photos for OS X app was designed from the ground up to help you organize, edit, and share your pictures and videos. While the interface appears simple, finding the hidden nuances of Photos is not so straightforward. There's more to this app than initially meets the eye. For photographers who are more than just casual snapshooters, or who are making the transition from Aperture or iPhoto, The Apple Photos Book for Photographers by Derrick Story shines a light on the true sophistication of this app and the ecosystem it taps into. From the point of view of a working photographer, Derrick provides everything you need to know to get the most out of the imaging tools built into Mac OS X and iCloud. Follow along with Derrick as he teaches you all about: ∞Customizing the interface for organizing and viewing your images ∞The thinking behind viewing options such as Moments, Collections, Years, and Albums ∞Working with iCloud Photo Library to sync your photos across your devices ∞Adding location data to your images so you can map your travels with your photos ∞Editing your images with Photos' basic tools, yes, then going beyond with more advanced techniques ∞Integrating third-party Editing Extensions into your workflow so you can build a digital darkroom tailored to your style of photography ∞Creating projects such as books, cards, calendars, prints, and slideshows--and showing you how to create your own Fine Art Cards at home with just your Mac and an inkjet printer. ∞Working with videos as well as still photos ∞Sharing your images on social media sites such as Facebook, Twitter, and Flickr Apple's Photos is a robust, all-in-one solution for managing, editing, and sharing your photos. And The Apple Photos Book for Photographers is all you need to make the most of this great imaging ecosystem! |
THINK Definition & Meaning - Merriam-Webster
The meaning of THINK is to form or have in the mind. How to use think in a sentence. Synonym Discussion of Think.
THINK Synonyms: 36 Similar and Opposite Words - Merriam-Webster
Some common synonyms of think are conceive, envisage, envision, fancy, imagine, and realize. While all these words mean "to form an idea of," think implies the entrance of an idea into …
THINK | English meaning - Cambridge Dictionary
THINK definition: 1. to believe something or have an opinion or idea: 2. to have a low opinion of someone or…. Learn more.
THINK definition and meaning | Collins English Dictionary
If you say that you think that something is true or will happen, you mean that you have the impression that it is true or will happen, although you are not certain of the facts.
Think - definition of think by The Free Dictionary
Define think. think synonyms, think pronunciation, think translation, English dictionary definition of think. v. thought , think·ing , thinks v. tr. 1. To have or formulate in the mind: Think the happiest …
THINK - Definition & Translations | Collins English Dictionary
Discover everything about the word "THINK" in English: meanings, translations, synonyms, pronunciations, examples, and grammar insights - all in one comprehensive guide.
think - WordReference.com Dictionary of English
to have a conscious mind that can reason, remember, and make decisions: [not: be + ~-ing; no object] Descartes said, "I think, therefore I am,'' meaning that the capacity to think was central …
THINK | definition in the Cambridge English Dictionary
THINK meaning: 1. to believe something or have an opinion or idea: 2. to have a low opinion of someone or…. Learn more.
Think - Definition, Meaning & Synonyms | Vocabulary.com
To think is to have an idea, belief, or thought about something. If you think that your parents are unusually strict, it means that you believe that to be true. The verb think means to reason, …
THINK Definition & Meaning | Dictionary.com
Think definition: to have a conscious mind, to some extent of reasoning, remembering experiences, making rational decisions, etc.. See examples of THINK used in a sentence.
THINK Definition & Meaning - Merriam-Webster
The meaning of THINK is to form or have in the mind. How to use think in a sentence. Synonym Discussion of Think.
THINK Synonyms: 36 Similar and Opposite Words - Merriam-Webster
Some common synonyms of think are conceive, envisage, envision, fancy, imagine, and realize. While all these words mean "to form an idea of," think implies the entrance of an idea into one's …
THINK | English meaning - Cambridge Dictionary
THINK definition: 1. to believe something or have an opinion or idea: 2. to have a low opinion of someone or…. Learn more.
THINK definition and meaning | Collins English Dictionary
If you say that you think that something is true or will happen, you mean that you have the impression that it is true or will happen, although you are not certain of the facts.
Think - definition of think by The Free Dictionary
Define think. think synonyms, think pronunciation, think translation, English dictionary definition of think. v. thought , think·ing , thinks v. tr. 1. To have or formulate in the mind: Think the happiest …
THINK - Definition & Translations | Collins English Dictionary
Discover everything about the word "THINK" in English: meanings, translations, synonyms, pronunciations, examples, and grammar insights - all in one comprehensive guide.
think - WordReference.com Dictionary of English
to have a conscious mind that can reason, remember, and make decisions: [not: be + ~-ing; no object] Descartes said, "I think, therefore I am,'' meaning that the capacity to think was central …
THINK | definition in the Cambridge English Dictionary
THINK meaning: 1. to believe something or have an opinion or idea: 2. to have a low opinion of someone or…. Learn more.
Think - Definition, Meaning & Synonyms | Vocabulary.com
To think is to have an idea, belief, or thought about something. If you think that your parents are unusually strict, it means that you believe that to be true. The verb think means to reason, …
THINK Definition & Meaning | Dictionary.com
Think definition: to have a conscious mind, to some extent of reasoning, remembering experiences, making rational decisions, etc.. See examples of THINK used in a sentence.
