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| the long tail free download: Why Engineers Need to Grow a Long Tail William Hammack, 2010-05 Often the details of new media get lost in an alphabet soup that usually begins with an i - the iPod, the iPad, the iTouch. Yet the essence of new media is not in these devices, but in their use. This short primer shows engineers how to think about new media by focusing on the deeper issues of communicating in this new user-generated era. Readers will grasp the mindset of new media; an understanding that will long outlast the latest social networking tools. It will empower practicing engineers to develop new, powerful ways to help the public to understand what engineers do and why engineering is important; but perhaps most importantly it gives engineers the foundation for reaching the next generation of innovative engineers. |
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| the long tail free download: Created in China Michael Keane, 2007-10-30 Written by a recognized international scholar in the China media field, this book analyzes China’s creative economy and how television, animation, advertising, design, publishing and digital games are reshaping traditional understandings of culture. |
| the long tail free download: The Collected Short Stories and Essays Dana Stabenow, 2022-10-27 Edgar Award-winning author Dana Stabenow is best known for her Kate Shugak series of crime novels, but the unifying protagonist of almost all her writing, be it crime, fantasy, horror, or science fiction, is Alaska. This genre-spanning collection of sixteen short stories features familiar characters like Kate and Jim, Liam and Wy, and Bill and Moses, but also ranges farther afield than many readers will expect, leaping from modern-day Anchorage to twenty-second-century Mars to the fantasy kingdom of Mnemosynea. Remarkably disparate, but indisputably Stabenow, a writer whose fertile imagination is anything but predictable. Titles in this collection are 'Nooses Give', 'Conspiracy', 'Under the Influence', 'Wreck Rights', 'Cherchez la Femme', 'Siren Song', 'The Eyak Interpreter', 'Any Taint of Vice', 'On the Evidence', 'Missing, Presumed...', 'The Perfect Gift', 'Gold Fever', 'Cheechako', 'No Place Like Home', 'Justice is a Two-Edged Sword', and 'A Woman's Work'. Newly added in this edition, find 'Collected Essays' and 'Dana on Writing' as well. |
| the long tail free download: Making Social Technologies Work Ronan Gruenbaum, 2016-04-29 Embracing social technologies at work is not just a blog from the CEO. It is about understanding all the opportunities where social media and technology activities could improve your company from marketing to operations. A practical guide for managers and an informative window into the world of social technologies in business. |
| the long tail free download: Print Is Dead Jeff Gomez, 2008 For over 1500 years books have weathered numerous cultural changes remarkably unaltered. Through wars, paper shortages, radio, TV, computer games, and fluctuating literacy rates, the bound stack of printed paper has, somewhat bizarrely, remained the more robust and culturally relevant way to communicate ideas. Now, for the first time since the Middle Ages, all that is about to change. Newspapers are struggling for readers and relevance; downloadable music has consigned the album to the format scrap heap, and the digital revolution is now about to leave books on the high shelf of history. In Print Is Dead, Gomez explains how authors, producers, distributors, and readers must not only acknowledge these changes, but drive digital book creation, standards, storage, and delivery as the first truly transformational thing to happen in the world of words since the printing press. |
| the long tail free download: The Long Tail from SmarterComics Chris Anderson, SmarterComics LLC., 2011 Based on the The NY Times bestseller and Winner of the Gerald Loeb Award (Best Business Book of the Year), The Long Tail from SmarterComics is the Graphic version of the most important business book since The Tipping Point. Anderson shows how the future of commerce and culture isn't in the high-volume head of a traditional demand curve, but in what used to be regarded as misses the endlessly long tail of that same curve. |
| the long tail free download: Homo Conexus Morten Bay, 2013-12-21 Homo Conexus is the type of people we become as we venture forward into the network society. From the networks in our brains to the networks on our computers, networks are changing the way we think about ourselves and the world. Homo Conexus helps you make sense of this new age of information and networks. |
| the long tail free download: Nonverts Stephen Bullivant, 2022 The United States is in the midst of a religious revolution. Around a quarter of US adults now say they have no religion, and the great majority of these religious nones are nonverts: think converts, but from having religion to having none. Stephen Bullivant draws on dozens of interviews, original analysis of high-quality survey data, and a wealth of cutting-edge studies, to present an entertaining and insightful exploration of America's ex-religious landscape. |
| the long tail free download: Context Cory Doctorow, 2011-10-01 One of the Web’s most celebrated high-tech culture mavens returns with this second collection of essays and polemics. Discussing complex topics in an accessible manner, Cory Doctorow’s visions of a future where artists have full freedom of expression is tempered with his understanding that creators need to benefit from their own creations. From extolling the Etsy makerverse to excoriating Apple for dumbing down technology while creating an information monopoly, each unique piece is brief, witty, and at the cutting edge of tech. Now a stay-at-home dad as well as an international activist, Doctorow writes as eloquently about creating real-time Internet theater with his daughter as he does while lambasting the corporations that want to profit from inherent intellectual freedoms. |
| the long tail free download: Mass Communication Ralph E. Hanson, 2024-12-09 The best-selling Mass Communication: Living in a Media World offers an accessible introduction to mass communication, equipping students with the critical thinking skills to become savvy media consumers. Using a storytelling approach, the text weaves in examples drawn from everyday life, making it easier for students to retain the material and connect it to their own media experiences. Readers are encouraged to consider the media industry from the inside out and, in doing so, discover the many dimensions of mass communication that operate in our society. This newly revised Ninth Edition highlights the aftermath of how the media industry and media consumers have evolved since the global pandemic, closely examining the changing the face of media today. |
| the long tail free download: Rising in Love Ram Das Batchelder, 2014-12-12 Rising in Love tells the story of the author's extraordinary spiritual awakening in America (which included meeting an angel), his discovery of Amma (the living Guru known in the West as “the Hugging Saint”), and the 27 amazing years he has spent in quest of Enlightenment as Amma’s devotee, most of that time in India. The book is a multi-faceted diamond. It is a suspenseful psychological thriller, a page-turner from the outset—yet there also much humor in the narrative, and at times reads like a comedic novel. From another angle, it is a story of profound healing from delusion, drug addiction and despair into a joyous and beautifully fulfilled life, and as such it is a ray of hope for all who suffer from addiction or mental illness of one kind or another. |
| the long tail free download: Open Access to STM Information Anthi Katsirikou, 2011 This book contains a plethora of different viewpoints and research results from all over the world, bringing them together to provide a global perspectiveon the various issues that comprise open access. Topics include copyright, best practices and management, open access and society, repositories, journals, publications and publishing, services and technology, quality andevaluation. The book offers a holistic focus on open access and can serve as a useful learning tool for students and professionals. |
| the long tail free download: Lean Analytics Alistair Croll, Benjamin Yoskovitz, 2024-02-23 Whether you're a startup founder trying to disrupt an industry or an entrepreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction. This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. Packed with more than thirty case studies and insights from over a hundred business experts, Lean Analytics provides you with hard-won, real-world information no entrepreneur can afford to go without. Understand Lean Startup, analytics fundamentals, and the data-driven mindset Look at six sample business models and how they map to new ventures of all sizes Find the One Metric That Matters to you Learn how to draw a line in the sand, so you'll know it's time to move forward Apply Lean Analytics principles to large enterprises and established products |
| the long tail free download: Blockbusters Anita Elberse, 2013-10-15 Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professors What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products—the movies, television shows, songs, and books that are hugely expensive to produce and market—is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape. Full of inside stories emerging from Elberse's unprecedented access to some of the world's most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works—and how to navigate today's high-stakes business world at large. |
| the long tail free download: Handbook of Multimedia for Digital Entertainment and Arts Borko Furht, 2010-03-10 The advances in computer entertainment, multi-player and online games, technology-enabled art, culture and performance have created a new form of entertainment and art. The success of this new field has influenced the development of the digital entertainment industry and related products/services, which has impacted every aspect of our lives. Handbook of Multimedia for Digital Entertainment and Arts is an edited volume contributed by worldwide experts in the field of the new digital and interactive media, and their applications in entertainment and arts. This handbook covers leading edge media technologies, and the latest research applied to digital entertainment and arts. The main focus of Handbook of Multimedia for Digital Entertainment and Arts targets interactive and online games, edutainment, e-performance, personal broadcasting, innovative technologies for digital arts, digital visual and auditory media, augmented reality, moving media, and other advanced topics. The final chapters of this book present future trends and developments within this explosive field. Handbook of Multimedia for Digital Entertainment and Arts serves as a primary reference for advanced-level students, researchers and professors studying computer science and electrical engineering. With the dramatic growth of interactive digital entertainment and art applications, this handbook is also suitable as a reference for practitioners, programmers, and engineers working in this field. |
| the long tail free download: Music 3.0 Bobby Owsinski, 2009 Manuals |
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| the long tail free download: Top Down Innovation Mary J. Cronin, 2014-01-02 This Brief focuses on strategies for innovation. Top-Down Innovation discusses the barriers to successful organizational and product innovation, distills the leading theories about how to foster innovation, and presents six case studies of well-known brands that have succeeded (and in one case failed) in meeting innovation challenges. Synthesizing the lessons learned from companies that have mastered innovation over time, it provides a new perspective on the role of market-leading companies and top management in driving innovation. Since the publication of Clayton Christensen’s pioneering Innovator’s Dilemma in 1997, the rules of innovation have themselves been transformed. Today, innovation frequently starts at the CEO level with a vision that percolates throughout the organization. In contrast to traditional theories of technology disruption, new market entrants, and business model innovation, this study concludes that vision and leadership at the top is a decisive factor in successful innovation initiatives. |
| the long tail free download: Proceedings of the 9th International Conference on Financial Innovation and Economic Development (ICFIED 2024) Khaled Elbagory, Zefu Wu, Hamdan Amer Ali Al-Jaifi, Shafie Mohamed Zabri, 2024-05-07 This is an open access book.- Background: Financial globalization plays a huge role in promoting the development of the world economy and the optimal allocation of world resources, stimulates the accelerated development of the international division of labor, and increases the international flow of production factors such as industrial transfer, capital transfer, and technology transfer. It enables developing countries to make up for the lack of their own capital and technology, and obtain industrial evolution, technological progress, and institutional innovation, thereby accelerating the speed of economic development; it also enables developed countries to open up cheap labor, raw material markets and broad consumer markets, prolonging product value. More profits, ease the economy, the contradiction of stagflation, and restore economic growth. - Present situation: At the current stage, the overall environment of the international financial market is relatively stable, and the market environment has been improved to some extent.However, due to the complexity and diversity of the world economy, coupled with the national characteristics of some countries, There is great uncertainty in international policies, which has greatly affected the stability of the international financial market. In addition, the current international environment is changing. The conflict between Russia and Ukraine, the epidemic, and the Taiwan issue have all had an impact on the international economic situation. This is also the difference between this conference and previous conferences. we hope to have a deeper discussion on the current situation. - Objectives of this conference: The 9th International Conference on Financial Innovation and Economic Development (ICFIED 2024) aims to accommodate this need, as well as to: 1. provide a platform for experts and scholars, engineers and technicians in the field of financial Innovation and economic development to share scientific research achievements and cutting-edge technologies 2. Understand academic development trends, broaden research ideas, strengthen academic research and discussion, and promote the industrialization cooperation of academic achievements 3. Promote the institutionalization and standardization of Financial Innovation and Economic Development through modern research 4. Increasing the number of scientific publications for financial Innovation and economic development - Conference information: As an annual conference held successfully in the past 8 years, the 9th International Conference on Financial Innovation and Economic Development (ICFIED 2024) will be held in Ningbo on January 12–14, 2024. The conference sincerely invites experts, scholars, business people and other relevant personnel from domestic and foreign universities, research institutions to participate in the exchange. We warmly invite you to participate in ICFIED 2024 and look forward to seeing you in Ningbo, China. |
| the long tail free download: How To Be A Writer Sally O'Reilly, 2011-11-03 How To Be a Writer is a comprehensive guide to the career of writing from experienced writer and creative writing tutor Sally O'Reilly. The book will cover questions such as: If you want to be a writer, should you invest in a creative writing course? If so, which one? Are writing groups a good thing? What grants, awards and prizes are available to the aspiring writer? How should you plan your career in the long term? It will also feature an introduction from Fay Weldon - 'Why I wish I'd read this book when I was 25' - and will include comments and case studies from other established authors, agents and industry experts. How To Be a Writer will include everything that a writer needs to know about running their own career, from choosing an agent to café scribbling, and from filing a tax return to flirting with the literati and will be an essential reference book for any author who takes their work seriously. |
| the long tail free download: Economic Analysis of Music Copyright Ivan L. Pitt, 2010-07-16 Chris Anderson's initial `Long Tail' analysis was released in 2004 just as the wave of mergers and acquisitions was sweeping the music publishing and radio industries. Music industry executives began looking for Anderson’s ‘Long Tail’ effect and with it the implied redistribution of royalty income from popular songs to long dormant and forgotten works in their catalogs. These music publishers had hoped to further maximize the value of their copyright assets (lyrics and melody) in their existing music catalogs as the sale of compact disks diminished, and consumers switched their purchasing and listening habits to new digital formats in music technology such as the iPod. This book deals with the measurement of skewness, heavy tails and asymmetry in performance royalty income data in the music industry, an area that has received very little academic attention for various reasons. For example, the pay packages, including signing bonuses, of some `superstars' in the sports world are often announced when they join a team. In the art world, the value of an artist's work is sometimes revealed when the work is sold at auction. The main reason it is difficult to study art and culture from a royalty income perspective is that most of the income data at the individual level is often proprietary, and generally not made publicly available for economic analysis. As a Senior Economist for the American Society of Composers, Authors, and Publishers (ASCAP) using both internal and licensed external proprietary data, the author found that the so-called `superstar effects' are still present in performance royalty income. Success is still concentrated on a relatively few copyright holders or members who can be grouped into `heavy tails' of the empirical income distribution in a departure from Anderson's `long tail' analysis. This book is divided into two parts. The first part is a general introduction to the many supply and demand economic factors that are related to music performance royalty payments. The second part is an applied econometrics section that provides modeling and in-depth analysis of income data from a songwriter, music publisher and blanket licensing perspective. In an era of declining income from CD album sales, data collection, mining and analysis are becoming increasingly important in terms of understanding the listening, buying and music use habits of consumers. The economic impact on songwriters, publishers, music listeners, and Performance Rights Organizations (PROs) is discussed and future business models are evaluated. The book will appeal to researchers and students in cultural economics, media and statistics as well as general readers and professionals in the music publishing industry. |
| the long tail free download: Advanced Google AdWords Brad Geddes, 2010-04-06 Master Google AdWords and get more out of your campaigns What's the secret to making every pay-per-click of your Google AdWords really pay? This must-have guide-written by a Google Advanced AdWords seminar instructor-shows you exactly how to apply advanced techniques and tactics for better results. Discover the best tools for keyword research, tips on crafting winning ad copy, advanced PPC optimization tricks, winning bidding strategies, and much more. If you manage AdWords PPC accounts, you won't want to miss this expert, detailed instruction. Covers the essential and advanced capabilities of Google AdWords Explores keyword research, PPC optimization strategies, the intricacies of Content Nation, how to interpret results and reports, and much more Provides busy marketers, consultants, PR professionals, Web developers, and others with an invaluable, step-by-step guide of advanced concepts Goes well beyond the basics and offers tips and tactics that you can immediately apply to your own campaigns Reinforces concepts through fascinating, real-world case studies Includes a $25 Google Adwords Gift Card for new customers If you've been seeking a practical, expert book on Google AdWords, one that goes well beyond the basics, Advanced Google AdWords is it! |
| the long tail free download: ¡Estirar la pata! II SHEILA SHAW, 2025-04-07 ¿Qué hace que las palomitas de maíz gourmet sean un negocio lucrativo? Esta sección profundiza en las razones principales por las que las palomitas de maíz gourmet ofrecen un potencial de ganancias excepcional y las estadísticas actuales dentro de la industria que las hacen tan lucrativas. Se prevé que el mercado mundial de palomitas de maíz alcance la friolera de 23.500 millones de dólares para 2033, creciendo a una impresionante tasa compuesta anual del 9,7% entre 2024 y 2033. La región de Asia y el Pacífico lidera actualmente la carga, con una importante cuota de mercado del 48,2%, valorada en 4.500 millones de dólares, lo que la convierte en un mercado ideal para la expansión. Las palomitas de maíz listas para comer son el rey de la colina, acaparando un sustancial 67,4% de la participación total en los ingresos, lo que demuestra la preferencia del consumidor por la comodidad. Además, las palomitas de maíz con forma de mariposa son la elección abrumadora de la gente, representando el 73,4% del mercado, debido a su textura ligera y aireada. Los ingredientes fundamentales (maíz, aceite y saborizantes) están fácilmente disponibles y son económicos, lo que permite márgenes significativos cuando se transforman en ofertas gourmet únicas y de alta calidad. La versatilidad e innovación de las palomitas de maíz gourmet permiten combinaciones ilimitadas de sabores y experimentación creativa. Desde sabrosas hamburguesas con queso y alitas de pollo picantes hasta pastel de queso dulce con fresas y s'mores, la gama de opciones satisface las diversas preferencias de los consumidores. Las palomitas de maíz gourmet atraen a una amplia audiencia, trascendiendo las fronteras demográficas y de edad, lo que las convierte en un placer que disfrutan las familias, los entusiastas de los refrigerios y aquellos que buscan experiencias lujosas e indulgentes. |
| the long tail free download: WORLD: The Great Wall Of Publishing An Entrepreneurial Analogy SHEILA SHAW , 2025-03-26 The Great Wall of Publishing: An Entrepreneurial Analogy Just as the Great Wall of China stands as a testament to human ingenuity and perseverance, the journey of an independent author-entrepreneur in the publishing industry is a monumental undertaking that requires vision, strategy, and unwavering determination5. Imagine your publishing venture as a vast, interconnected structure akin to the Great Wall. You, the author-entrepreneur, are the emperor overseeing the construction and maintenance of this grand edifice. Your parent company is the imperial court, the central authority from which all decisions and resources flow7. Each watchtower along your publishing wall represents a subsidiary or role you must manage: The Author's Tower: This is where creativity flourishes, and your literary works are crafted. The Editor's Fortress: A stronghold of quality control, ensuring your content is polished and refined. The Designer's Pavilion: Where your book's visual identity takes shape, from cover art to interior layout. The Marketer's Beacon: A signal fire that attracts readers from far and wide. The Distributor's Gateway: The point where your book embarks on its journey to reach readers. Each of these towers functions as its own business unit, much like how Victoria's Secret and Bath & Body Works operated under the L Brands umbrella37. They are distinct entities with specialized functions, yet all contribute to the overall success of your publishing empire. As the emperor of this literary kingdom, you must wear many hats, switching roles as you move from tower to tower. One moment you're the visionary author, the next a meticulous editor, then a savvy marketer. This multifaceted approach mirrors the entrepreneurial spirit that drives successful self-published authors68. Your subsidiaries can be viewed as contracted freelancers or specialized departments within your empire. The editor might be an independent contractor, while your design team could be a small agency you collaborate with regularly. Your distribution arm might leverage platforms like Amazon KDP, acting as a vital partnership in your business model14. Remember, like the Great Wall, your publishing venture is not built in a day. It requires continuous effort, adaptation, and expansion. Each book you publish is a new section of the wall, extending your reach and influence in the literary landscape. As you stand atop your Great Wall of Publishing, surveying the vast territory of the book market, take pride in the empire you've built. Your ability to seamlessly transition between roles, manage diverse subsidiaries, and maintain a cohesive vision is what sets you apart in the world of independent publishing9. In this ever-evolving industry, your adaptability and entrepreneurial spirit are your greatest assets. Like the Great Wall, which has withstood the test of time, your publishing venture can become an enduring legacy—a testament to the power of independent authorship and entrepreneurial determination. |
| the long tail free download: The Television Will be Revolutionized Amanda D. Lotz, 2007-11 After occupying a central space in American living rooms for the past fifty years, is television, as we've known it, dead? This work examines television at the turn of the twenty-first century. It takes us behind the screen to explore what is changing, why it's changing, and why these changes matter. |
| the long tail free download: 2009 Songwriter's Market Greg Hatfield, 2008-10-01 Songwriter's Market is packed with insider information about the music industry that can spell the difference between success and failure. You'll find support and encouragement through listings for support organizations, online resources, as well as articles and interviews with industry insiders. With completely updated listings for music publishers, record companies, managers, booking agents, and record producers, as well as information about how the music industry works and how to protect yourself from the scam artists of the industry, this helpful guide is every musician's best friend. |
| the long tail free download: Lean Mobile App Development Mike van Drongelen, Adam Dennis, Richard Garabedian, Alberto Gonzalez, Aravind Krishnaswamy, 2017-11-28 Develop lean iOS and Android apps using industry standard techniques and lean development practices. About This Book Build ready-to-deploy apps with less iterations and shorter development times Adopt the lean startup methodologies to develop iOS and Android apps that shine in the App Store This hands-on guide puts continuous innovation into practice to develop successful mobile apps Who This Book Is For This book is for developers, CTOs, and architects working for a startup or another kind of lean startup environment, such as start-up within a cooperation. It is is ideal for any iOS and Android developer who wants to build successful mobile apps by adopting the lean startup methodology. What You Will Learn Apply the lean startup methodology to real Android and iOS development Define what your hypotheses are by creating an Minimal Viable Product Validate your idea against the Business Model Canvas Gather feedback through statistics and by getting user comments, learn from it, and adapt your app accordingly Develop skills and devise strategies to build versatile and flexible apps that meet changing business requirements Investigate the possibilities when you need to pivot your start-up idea whether in a startup or an established business. Create a successful app and get tips on how to boostconversion and how to optimize the on boardingprocess. In Detail Lean is the ultimate methodology for creating a startup that succeeds. Sounds great from a theoretical point of view, but what does that mean for you as an a technical co-founder or mobile developer? By applying the Lean Start-up methodology to your mobile App development, it will become so much easier to build apps that take Google Play or the App Store by storm. This book shows you how to bring together smarter business processes with technical know-how. It makes no sense to develop a brilliant app for six months or longer only to find out later that nobody is interested in it. Build a Minimum Viable Product (MVP) first. Validate your hypotheses early and often. Discover effective product development strategies that let you put Facebook's famous axiom move fast and break things into practice. A great app without visibility and marketing clout is nothing, so use this book to market your app, making use of effective metrics that help you track and iterate all aspects of project performance. Style and approach This book takes a hands-on approach to developing apps through the Lean Start-up Methodology. Following a 50% business and 50% tech approach, this book is filled with practical examples and real-world experiments. |
| the long tail free download: Music Distribution and the Internet Andrew Sparrow, 2017-03-02 There is hardly an aspect of internet music promotion, sale and distribution which does not have a legal dimension. Since the stakeholders in the process includes artists, their managers, music publishers, record companies, distribution companies and the consumer, the law relating to internet music distribution is extremely complex. Andrew Sparrow's Music Distribution and the Internet provides those connected to the music and media industries with a guide to the legal requirements they must meet, answering questions such as: ¢ How should you conclude contracts with consumers over the internet? ¢ What are the various legal terms and conditions that should govern the sale of physical product to online music buyers? ¢ How should a website user's personal information be handled? ¢ What limitations are there on the way this data may be used for ongoing marketing of an artist's work or the merchandise associated with it? ¢ What are the latest copyright laws in this area and how do they apply to the internet? The book provides practical advice on how to approach key relationships with the internet buying consumer and other online media providers. The law is explained in straightforward terms and applied throughout in a music business context. Music Distribution and the Internet is an essential reference for anyone seeking to exploit and protect their rights and those of their artists in the rapidly expanding, constantly evolving and fascinating arena that is new media. |
| the long tail free download: The Business of Media Distribution Jeff Ulin, 2010 This book focuses on market opportunity and segmentation, intellectual property assets enabling, financing production, theatrical distribution, the home video business, television distribution, internet distribution, ancillary revenues, marketing and making money & net profits, Hollywood accounting, and the relative simplicity of online revenue sharing. |
| the long tail free download: Key Changes Howie Singer, Bill Rosenblatt, 2023 Tells a new story about the history of the music business and the ten technological advances that disrupted it over the last century. In recent years, narratives about the music industry tend to hew to a common theme: it was humming along for decades until the Internet and Napster came along and disrupted it. Key Changes shows that this view is incorrect: the industry was actually shaken up not once in the 1990s, but ten times over more than 100 years. These ten disruptions came with the introduction of new formats for enjoying recorded music: starting with the cylinders and discs played on early phonographs; then moving through radio, LPs, tapes, CDs, television, digital downloads, streaming, and streaming video; and then into Artificial Intelligence (AI), which enables a wide range of new capabilities with profound impacts upon the business. This book devotes a chapter to each of these formats, illustrating how such innovations beget shifts in creativity, consumer behavior, economics, and law. Each of the technological innovations covered in this book not only disrupted the music business, but also fundamentally altered the industry's character. And while the technologies themselves have evolved in unique and varied ways over the decades, the changes within the business follow a clear pattern. Veteran music industry professionals and music technology experts Howie Singer and Bill Rosenblatt illuminate this pattern through a framework they term the 6 Cs cutting edge technology, channels of distribution, creators, consumers, cash, copyright. This framework provides insight into how such disparate innovations similarly disrupted and transformed the music business in each era. Extensively researched and supplemented by interviews with Grammy-winning artists, producers and executives, the book provides an insightful perspective on the ways technology has fundamentally altered the music industry, throughout history and into the present era. |
| the long tail free download: Spotify For Dummies Kim Gilmour, 2011-10-19 The ultimate beginner guide to the groundbreaking music service, Spotify! Spotify is a free online streaming music platform that allows users to listen to songs on demand over the Internet--without having to buy or own the actual tracks. This fun and friendly guide walks you through how best to use this sweet-sounding service. Covering everything from using Spotify on selected mobile phones to creating and sharing your own playlists, Spotify For Dummies has it all. Experienced author Kim Gilmour details the ins and outs of this revolutionary music, from installing and setup to discovering new artists and taking your musical enjoyment to new levels. Explores the social networking aspects of Spotify and how to integrate with them Helps you navigate through the various editions of Spotify Shows you how to take Spotify with you on your mobile device Encourages you to merge your own music collection with Spotify This book is spot on! Start using Spotify today with this handy guide by your side. |
| the long tail free download: Handbook on the Digital Creative Economy Ruth Towse, Christian Handka, 2013-12-27 Digital technologies have transformed the way many creative works are generated, disseminated and used. They have made cultural products more accessible, challenged established business models and the copyright system, and blurred the boundary between |
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| the long tail free download: Thinking Popular Culture Tara Brabazon, 2016-12-05 This book is about war and popular culture, and war in popular culture. Tara Brabazon summons, probes, questions and reclaims popular culture, challenging the assumptions of war, whiteness, Christianity, modernity and progress that have dominated our lives since September 11. Addressing modes of thinking, design, music and visual media, Thinking Popular Culture offers a journey through courageous, interventionist and thoughtful ideas, performers and cultures. It welcomes those who ask difficult questions of those in power. Addressing the lack of imagination and dissent that characterizes this new century, it is essential reading for any scholar of cultural studies and popular culture, media and journalism, creative writing and terrorism studies. |
| the long tail free download: Access to Scientific Research David J. Brown, 2015-11-13 The debate about access to scientific research raises questions about the current effectiveness of scholarly communication processes. This book explores, from an independent point of view, the current state of the STM publishing market, new publishing technologies and business models as well as the information habit of researchers, the politics of research funders, and the demand for scientific research as a public good. The book also investigates the democratisation of science including how the information needs of knowledge workers outside academia can be embraced in future. |
| the long tail free download: What Is Your Quest? Anastasia Salter, 2014-11-01 What Is Your Quest? examines the future of electronic literature in a world where tablets and e-readers are becoming as common as printed books and where fans are blurring the distinction between reader and author. The construction of new ways of storytelling is already underway: it is happening on the edges of the mainstream gaming industry and in the spaces between media, on the foundations set by classic games. Along these margins, convergent storytelling allows for playful reading and reading becomes a strategy of play. One of the earliest models for this new way of telling stories was the adventure game, the kind of game centered on quests in which the characters must overcome obstacles and puzzles. After they fell out of fashion in the 1990s, fans made strenuous efforts to keep them alive and to create new games in the genre. Such activities highlight both the convergence of game and story and the collapsing distinction between reader and author. Continually defying the forces of obsolescence, fans return abandoned games to a playable state and treat stories as ever-evolving narratives. Similarly, players of massive multiplayer games become co-creators of the game experience, building characters and creating social networks that recombine a reading and gaming community. The interactions between storytellers and readers, between programmers and creators, and among fans turned world-builders are essential to the development of innovative ways of telling stories. And at the same time that fan activities foster the convergence of digital gaming and storytelling, new and increasingly accessible tools and models for interactive narrative empower a broadening range of storytellers. It is precisely this interactivity among a range of users surrounding these new platforms that is radically reshaping both e-books and games and those who read and play with them. |
| the long tail free download: Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues Sharma, Ravi S., Tan, Margaret, Pereira, Francis, 2011-10-31 Increasingly, multimedia content—from music, movies, games, news, books, and digital art to sharable educational material, e-government services, and e-health services—is delivered over broadband networks. With technological advances, cloud computing applications, and social networking approaches, many exciting applications are emerging to deliver this content as Interactive Digital Media (IDM). Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues presents the results of a large, industry-oriented, multi-national research program. This research seeks to discover usable business models, technology platforms, market strategies and policy frameworks for the emerging global digital economy, particularly for digital media researchers and industry entrepreneurs who wish to reach users around the world. |
| the long tail free download: The Mouse with the Question Mark Tail Richard Peck, 2013 A very small mouse of unknown origins runs away from school in the Royal Mews of Buckingham Palace shortly before the celebration of Queen Victoria's diamond jubilee, celebrating her 60 years on the British throne, in this new adventure by a Newbery Medalist. Illustrations. |
| the long tail free download: The Whole Digital Library Handbook Diane Kresh, Council on Library and Information Resources, 2007-02-05 Essential facts, advice, lists, documents, guidelines, lore, wit, and wisdom: Along with fun and irreverence, it's what readers have come to expect from the Whole Library series. In a one-volume compendium that's by turns encyclopedic, useful, and engaging, this latest entry provides an overview of digital libraries, covering the state of information, issues, customers, challenges, tools and technology, preservation, and the future. From blogs to Wikis, highlights include: digitization project planning tips and tools; the value proposition of the digital library; lists of Internet libraries, libraries that I.M., libraries that podcast; and interpretations of NextGen demographic data. Collecting insights from library luminaries as well the perspectives of interesting experts from outside the ranks of library professionals, The Whole Digital Library Handbook decodes the jargon and cuts to the chase. |
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