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| the long tail ebook: Why Engineers Need to Grow a Long Tail William Hammack, 2010-05 Often the details of new media get lost in an alphabet soup that usually begins with an i - the iPod, the iPad, the iTouch. Yet the essence of new media is not in these devices, but in their use. This short primer shows engineers how to think about new media by focusing on the deeper issues of communicating in this new user-generated era. Readers will grasp the mindset of new media; an understanding that will long outlast the latest social networking tools. It will empower practicing engineers to develop new, powerful ways to help the public to understand what engineers do and why engineering is important; but perhaps most importantly it gives engineers the foundation for reaching the next generation of innovative engineers. |
| the long tail ebook: The Long Tail Theory for Business 50minutes,, 2015-09-02 Find your niche and future-proof your business! This book is a practical and accessible guide to understanding and implementing the long tail theory, providing you with the essential information and saving time. In 50 minutes you will be able to: • Understand the uses of the long tail theory in the digital product market and how you can use it to sell products and for search engine optimization • Identify the products in your portfolio that make up the ‘head’ and ‘tail’ sections of the long tail theory and use these findings to form your strategy • Learn about how you can increase future profitability using Chris Anderson’s strategy of “selling less of more” ABOUT 50MINUTES.COM | Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level. |
| the long tail ebook: Makers Chris Anderson, 2012-10-02 What happens when DIY meets Web 2.0? In Makers, New York Times bestselling author Chris Anderson reveals how entrepreneurs use web principles to create and produce companies with the potential to be global in scope as well as how they use significantly less in the way of financial resources, tooling, and infrastructure required by traditional manufacturing. Anderson's unique perspective is that small manufacturing will be a significant source of future growth; that the days of giant companies like General Motors are in their twilight; that in an age of open source, custom-fabricated, and do-it-yourself product design, the collective potential of a million garage tinkerers will be unleashed on global markets. |
| the long tail ebook: Blockbusters Anita Elberse, 2013-10-15 Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professors What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products—the movies, television shows, songs, and books that are hugely expensive to produce and market—is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape. Full of inside stories emerging from Elberse's unprecedented access to some of the world's most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works—and how to navigate today's high-stakes business world at large. |
| the long tail ebook: Introduction to Digital Economics Harald Øverby, Jan Arild Audestad, 2021-08-12 Innovations and developments in technology have laid the foundations for an economy based on digital goods and services—the digital economy. This book invites students and practitioners, to take an in-depth look at the impact that technological innovations such as social media, cryptocurrencies, crowdsourcing, and even online gaming is having on today’s business landscape. Learn about the various business models available for the digital economy, including the business models used by Bitcoin, Spotify, Wikipedia, World of Warcraft, Facebook, and Airbnb. This book details the evolution of contemporary economics within the digital stratosphere and highlights the complex ecosystem that makes up the field of digital economics. The foundational text with case studies is also peppered with anecdotes on the various technological innovations which have shaped markets throughout history. The authors provide several models and tools that are essential for analysis, as well as activities that will allow the reader to reflect, analyze, and apply the knowledge and tools presented in each chapter. Introduction to Digital Economics is a definitive guide to the complexities and nuances of this burgeoning and fascinating field of study. |
| the long tail ebook: Flying Giants of Dinosaur Time Don Lessem, 2005-01-01 Dino Don Lessem brings readers face-to-face with various dinosaur species, detailing their habitats, way of life and how they became extinct. An acclaimed dinosaur expert, Don Lessem has written more than 30 children's books, writes a popular dinosaur column in Highlights magazine, and was an adviser for Jurassic Park. Take a trip through dinosaur time to meet these pterosaurs face-to-face: The Quetzalcoatlus had wings that spanned the length of a school bus! The Dsungaripterus had a bony crest on its head! The Eudimorphodon had a diamond-shaped flap at the end of its long tail! Plus you'll get to know Pteranodon, Pterodactylus, Pterodaustro, Sordes, and Tapejara. |
| the long tail ebook: Streaming, Sharing, Stealing Michael D. Smith, Rahul Telang, 2017-08-25 How big data is transforming the creative industries, and how those industries can use lessons from Netflix, Amazon, and Apple to fight back. “[The authors explain] gently yet firmly exactly how the internet threatens established ways and what can and cannot be done about it. Their book should be required for anyone who wishes to believe that nothing much has changed.” —The Wall Street Journal “Packed with examples, from the nimble-footed who reacted quickly to adapt their businesses, to laggards who lost empires.” —Financial Times Traditional network television programming has always followed the same script: executives approve a pilot, order a trial number of episodes, and broadcast them, expecting viewers to watch a given show on their television sets at the same time every week. But then came Netflix's House of Cards. Netflix gauged the show's potential from data it had gathered about subscribers' preferences, ordered two seasons without seeing a pilot, and uploaded the first thirteen episodes all at once for viewers to watch whenever they wanted on the devices of their choice. In this book, Michael Smith and Rahul Telang, experts on entertainment analytics, show how the success of House of Cards upended the film and TV industries—and how companies like Amazon and Apple are changing the rules in other entertainment industries, notably publishing and music. We're living through a period of unprecedented technological disruption in the entertainment industries. Just about everything is affected: pricing, production, distribution, piracy. Smith and Telang discuss niche products and the long tail, product differentiation, price discrimination, and incentives for users not to steal content. To survive and succeed, businesses have to adapt rapidly and creatively. Smith and Telang explain how. How can companies discover who their customers are, what they want, and how much they are willing to pay for it? Data. The entertainment industries, must learn to play a little “moneyball.” The bottom line: follow the data. |
| the long tail ebook: Secrets of Great Rainmakers Jeffrey J. Fox, 2006-03-01 In Secrets of Great Rainmakers, you'll learn how to outsmart the competition and set yourself apart from the pack. In over 50 interviews with industry leaders from a wide variety of fields, bestselling author Jeffrey J. Fox will share the proven techniques and hard-won wisdom that have helped great rainmakers get ahead, along with his trademark brand of counterintuitive insight and commentary that have made his books so popular. |
| the long tail ebook: The Musician Mike Shaw, 2021-05 Tom Cliffe is who many young people in the 1960s want to be: not just a lover of music, a player of music. But more than an interest, more than a passion, music and a commitment to becoming an accomplished player and recognized for it will become the driving force in Tom's life. He will give up everything, all the accommodations of the conventional life he was brought up in and educated for. Even when he is nearly destitute, even through years of itinerancy on the road, despite self-interested booking agents and uncommitted fellow musicians, even for the woman he loves, he cannot, will not, abandon Music.The Musician captures the character and circumstance of life as shared by musicians everywhere, from immersion in their craft, to the joy of playing music well, and with others who play it as well or better, to the frustrations associated with committing a lifetime to such an unstructured and unrewarded career.True, endearing, joyful, and at times disheartening, The Musician is an unvarnished look at what most musicians encounter when they choose to follow their dreams. It is an important as well as entertaining book reflecting the reality of how rare it is to achieve celebrity in any profession. Ralph Miriello - Huffington Post columnist, Notes on Jazz blogger, voting member of the Jazz Journalists Association Some of the best writing about music and musicians. Like all good fiction, The Musician is rooted in fact - often enough, hard, cold facts. Kevin Bales - Internationally renowned jazz pianist and teacher |
| the long tail ebook: Economic Analysis of the Digital Economy Avi Goldfarb, Shane M. Greenstein, Catherine Tucker, 2015-05-08 There is a small and growing literature that explores the impact of digitization in a variety of contexts, but its economic consequences, surprisingly, remain poorly understood. This volume aims to set the agenda for research in the economics of digitization, with each chapter identifying a promising area of research. Economics of Digitization identifies urgent topics with research already underway that warrant further exploration from economists. In addition to the growing importance of digitization itself, digital technologies have some features that suggest that many well-studied economic models may not apply and, indeed, so many aspects of the digital economy throw normal economics in a loop. Economics of Digitization will be one of the first to focus on the economic implications of digitization and to bring together leading scholars in the economics of digitization to explore emerging research. |
| the long tail ebook: The Tail of Emily Windsnap Liz Kessler, Sarah Gibb, 2006 After finally convincing her mother that she should take swimming lessons, twelve-year-old Emily discovers a terrible and wonderful secret about herself that opens up a whole new world. |
| the long tail ebook: Hook's Tale John Leonard Pielmeier, 2017-07-18 A rollicking debut novel from award-winning playwright and screenwriter John Pielmeier reimagines the childhood of the much-maligned Captain Hook: his quest for buried treasure, his friendship with Peter Pan, and the story behind the swashbuckling world of Neverland. Long defamed as a vicious pirate, Captain James Cook (a.k.a. Hook) was in fact a dazzling wordsmith who left behind a vibrant, wildly entertaining, and entirely truthful memoir. His chronicle offers a counter narrative to the works of J.M. Barrie, a “dour Scotsman” whose spurious accounts got it all wrong. Now, award-winning playwright John Pielmeier is proud to present this crucial historic artifact in its entirety for the first time. Cook’s story begins in London, where he lives with his widowed mother. At thirteen, he runs away from home, but is kidnapped and pressed into naval service as an unlikely cabin boy. Soon he discovers a treasure map that leads to a mysterious archipelago called the “Never-Isles” from which there appears to be no escape. In the course of his adventures he meets the pirates Smee and Starkey, falls in love with the enchanting Tiger Lily, adopts an oddly affectionate crocodile, and befriends a charming boy named Peter—who teaches him to fly. He battles monsters, fights in mutinies, swims with mermaids, and eventually learns both the sad and terrible tale of his mother’s life and the true story of his father’s disappearance. Like Gregory Maguire’s Wicked, Hook’s Tale offers a radical new version of a classic story, bringing readers into a much richer, darker, and enchanting version of Neverland than ever before. The characters that our hero meets—including the terrible Doctor Uriah Slinque and a little girl named Wendy—lead him to the most difficult decision of his life: whether to submit to the temptation of eternal youth, or to embrace the responsibilities of maturity and the inevitability of his own mortality. His choice, like his story, is not what you might expect. |
| the long tail ebook: A Short Tale About a Long Dog #2 Henry Winkler, Lin Oliver, 2014-02-06 Here's Hank stars the same Hank as in the bestselling Hank Zipzer series, only this time he's in 2nd grade! Hank is a kid who doesn't try to be funny, but he somehow always makes the kids in his class laugh. He's pretty bad at memorizing stuff, and spelling is his worst subject. (But so are math and reading!) In the second book in this new series, Hank has finally persuaded his dad to get the family a dog, and Hank couldn't be more excited! Mesmerized by a little wiener dog chasing his tail (making him look like a Cheerio) at the animal shelter, Hank declares him to be the new Zipzer dog. But when Cheerio gets loose in the park, Mr. Zipzer furiously announces that the dog must go. Can Hank convince his father that he wasn't the one who let Cheerio off his leash, or will he really lose his new pet and best friend? |
| the long tail ebook: Bolivar Sean Rubin, 2017-11-28 Sybil knows that there is something off about her next door neighbor, but she can't seem to get anyone to believe her. Everyone is so busy going about their days in the busy streets of New York City that they don't notice Bolivar. |
| the long tail ebook: Maybe I Can Love My Neighbor Too Jennifer Grant, 2019-05-14 In this follow-up to the award-winning Maybe God Is Like That Too, a young girl wonders how to be a good neighbor to the dozens of people in her apartment building, the people on the street, and the other kids at the park. With help from her mama, the girl discovers that all it takes is a little kindness and creativity to show love to neighbors near and far. |
| the long tail ebook: Tugg and Teeny Patrick Lewis, 2011-03-18 Meet Tugg and Teeny. Best friends since -- well, forever! Tugg (a gorilla) and Teeny (a monkey) live together in their jungle neighborhood, Sidekick Thicket. As opposite as night and day, the two friends work and play together, each helping the other face life's challenges. Lively, impulsive Teeny always wants to try new things. Sure and steady Tugg is always there to lend a hand or give a word of encouragement. In this beginning chapter book series, Book One's trio of stories has Teeny learning to become a musician, developing her talents as an artist, and fine-tuning her skills as a poet. Book Two has her pondering strange and quirky situations in the jungle. All with the help of her best friend Tugg. J. Patrick (Pat) Lewis lives in Westerville, Ohio, and is the author of more than 60 books for children. He writes full-time, visits elementary schools, and speaks at literature conferences. His other books with Sleeping Bear are First Dog and First Dog's White House Christmas. Christopher Denise is an award-winning illustrator whose books have appeared on The New York Times bestsellers list. Known for his work on the Redwall picture book series, he also works as a visual development artist and character designer for feature film animation. Christopher lives in Barrington, Rhode Island. |
| the long tail ebook: Free Chris Anderson, 2013-09-30 What happens when advances in technology allow many things to be produced for more or less nothing? And what happens when those things are then made available to the consumer for free? In his groundbreaking new book, The Long Tail author Chris Anderson considers a brave new world where the old economic certainties are being undermined by a growing flood of free goods - newspapers, DVDs, T-shirts, phones, even holiday flights. He explains why this has become possible - why new technologies, particularly the Internet, have caused production and distribution costs in many sectors to plummet to an extent unthinkable even a decade ago. He shows how the flexibility provided by the online world allows producers to trade ever more creatively, offering items for free to make real or perceived gains elsewhere. He pinpoints the winners and the losers in the Free universe. And he demonstrates the ways in which, as an increasing number of things become available for free, our decisions to make use of them will be determined by two resources far more valuable than money: the popular reputation of what is on offer and the time we have available for it. In the future, he argues, when we talk of the 'money economy' we will talk of the 'reputation economy' and the 'time economy' in the same breath, and our world will never be the same again. |
| the long tail ebook: The Old Man And The Sea Ernest Hemingway, 2012-02-14 Santiago, an old Cuban fisherman, has gone 84 days without catching a fish. Confident that his bad luck is at an end, he sets off alone, far into the Gulf Stream, to fish. Santiago’s faith is rewarded, and he quickly hooks a marlin...a marlin so big he is unable to pull it in and finds himself being pulled by the giant fish for two days and two nights. HarperPerennialClassics brings great works of literature to life in digital format, upholding the highest standards in ebook production and celebrating reading in all its forms. Look for more titles in the HarperPerennial Classics collection to build your digital library. |
| the long tail ebook: Guide to Management Ideas and Gurus Tim Hindle, 2008-09-01 Good management is a precious commodity in the corporate world. Guide to Management Ideas and Gurus is a straight-forward manual on the most innovative management ideas and the management gurus who developed them. The earlier edition, Guide to Management Ideas, presented the most significant ideas that continue to underpin business management. This new book builds on those ideas and adds detailed biographies of the people who came up with them-the most influential business thinkers of the past and present. Topics covered include: Active Inertia, Disruptive Technology, Genchi Genbutsu (Japanese for Go and See for Yourself), The Halo Effect, The Long Tail, Skunkworks, Tipping Point, Triple Bottom Line, and more. The management gurus covered include: Dale Carnegie, Jim Collins, Stephen Covey, Peter Drucker, Philip Kotler, Michael Porter, Tom Peters, and many others. |
| the long tail ebook: Gordon: Bark to the Future! Ashley Spires, 2018-05-01 When aliens emerge from the walls and neutralize everyone on the space station but Gordon, he travels back in time in an experimental time machine to stop the alien invasion, but accidentally ends up five years in the past. |
| the long tail ebook: Little Red in the City Ysolda, 2011 From ... designer Ysolda Teague comes Little red in the city. Part pattern collection, part resource book Ysolda shares all of her tips for successful sweaters that perfectly fit your body. Each of the seven inspiring designs is modelled by Ysolda herself and by her friend Amanda Allen, showing the garment in two different sizes and helping you envision how each design will look on your own shape. 15-17 sizes are included in each pattern, ranging from a 28-60 finished bust--P. [4] of cover. |
| the long tail ebook: Dyeing to Spin & Knit Felicia Lo, 2017-01-12 Inspire and unleash a passion for hand-crafted color! Unapologetic is how Felicia Lo always describes her obsession with color and craft. In Dyeing to Spin and Knit, Felicia, founder and creative director of SweetGeorgia Yarns and highly sought after teacher and lecturer, provides clear and accessible guidance for creating gorgeous hand-dyed yarns and spinning fibers and an understanding of how dyeing affects knitted yarn and handspun yarn. Fiber artists will learn the fundamentals of how color works, how to combine and coordinate colors, and how to control the results when dyeing wool and silk yarns and fibers. Spinners will learn how to subdue intense and bright colorways or prevent muddiness in handspun. Knitters will gain the knowledge to avoid or maximize the effects of pooling. And finally, this book will include 10 patterns that use hand-dyed and handspun yarns and fibers to their most exciting advantage in knitting projects. Complete with detailed photographs from Felicia's own dyeing studio, Dyeing to Spin and Knit offers a master class in preparing hand-dyed yarns and fibers. Ignite your love of color--unapologetically! |
| the long tail ebook: Keyword Research Nathan George, 2015-09-18 Niche research and selection is one of the most important tasks you would carry out when starting an online business. If you don't get niche selection right then nothing else works after, no matter how well you carry out the other tasks like product creation and marketing. Keyword research is the practice of finding and analysing actual search phrases people enter into search engines when they're finding information online. You don't get to decide on a niche or pick a niche. Rather, you have to FIND a niche in the market that is currently profitable. With keyword research you get to see real customer activity, which enables you to find out if people are looking for solutions online for a particular subject area or not. If they are searching online, then what kind of phrases are they using to search for the information? Are the search volumes large enough to be potentially profitable? How about the competition? These are the questions you have to ask. You don't target a demographic or select a group to market to. You FIND what is currently selling in the market and make decisions based on that. This is where this book comes in. Keyword Research will teach you how to find out what people are actually actively looking for and spending money on. So you get to find out the right niche to enter, based on real statistics on current customer behaviour, rather than guess work or speculation. Hence you dramatically increase your likelihood of success in doing business online. In this book you'll learn: How to adopt the mindset of a marketer so you actually succeed online where the majority fail. The Niche Test - 4 questions that will enable you determine if a Niche is a viable business opportunity or not. Step-by-step instructions for how to narrow down your niche using examples. How to brainstorm for Niche seed ideas and where to search for ideas. What to look out for when finding keywords specifically for Affiliate Marketing. How to find Long Tail Keywords to target with your posts and articles for Search Engine Optimization (SEO). How to find Long Tail Keywords using free tools available online. How to carry out Competitor Analysis using free tools available online. A super-fast way to find and analyse low competition Long Tail Keywords using paid tools. BONUS: A review of 33 highly profitable niches online to kick-start your brainstorming. Want to know more? Scroll up and click on the buy button and get started today! |
| the long tail ebook: My Claws Are Large and Curved Jessica Rudolph, 2014 What has a long tail, curved claws, thick legs, and rough, scaly skin? If you guessed a Komodo dragon, you're right! This book introduces early readers to a mystery animal by describing its features, one by one, using short, simple sentences and eye-popping, full-color photos. At the end of the book, the secret animal is revealed across a colorful, two-page spread. Young children will love showing off their beginning reading skills as they learn about this dazzling collection of wild and wonderful zoo animals one clue at a time! Fast facts and habitat maps at the end of the book provide beginner readers with key information about the zoo animal. The clear text, clever design, and exquisite photos are sure to delight and engage emergent readers. |
| the long tail ebook: How To Become A Marketing Superstar Jeffrey J Fox, 2010-08-31 The idea of marketing is simple. The doing of marketing is hard. It is the marketer's job to generate revenue, to ring the cash register. Recent studies show that at least 90% of ads are not read or are unintelligible. Money is squandered because of weak messages, cluttered images and poor creative strategy. In addition, selling is one of the least efficient and effective parts of the marketing mix - 95% of all salespeople never ask for the order. If you want to find out how to get and keep customers and make that cash register ring, How to Become a Marketing Superstar is the book for you. |
| the long tail ebook: Kitty and Dragon Meika Hashimoto, 2022-09-13 When Kitty looks for the perfect home, she makes an unlikely best friend--Dragon! From Epic! Originals, Kitty and Dragon is a lovable early reader series about finding true friendship when you least expect it. Book 1 of this early reader series features three adorable stories about Kitty and Dragon--best friends, even when one of them is snoring, being messy, or having a sad day. Even though they are quite different from one another, Kitty and Dragon have learned that there's nothing better than being together, just the way they are. |
| the long tail ebook: I Hate the Internet Jarett Kobek, 2016-11-03 In New York in the middle of the twentieth century, comic book companies figured out how to make millions from comics without paying their creators anything. In San Francisco at the start of the twenty-first century, tech companies figured out how to make millions from online abuse without paying its creators anything. In the 1990s, Adeline drew a successful comic book series that ended up making her kind-of famous. In 2013, Adeline aired some unfashionable opinions that made their way onto the Internet. The reaction of the Internet, being a tool for making millions in advertising revenue from online abuse, was predictable. The reaction of the Internet, being part of a culture that hates women, was to send Adeline messages like 'Drp slut ... hope u get gang rape.' Set in a San Francisco hollowed out by tech money, greed and rampant gentrification, I Hate the Internet is a savage indictment of the intolerable bullshit of unregulated capitalism and an uproarious, hilarious but above all furious satire of our Internet Age. |
| the long tail ebook: Summary: The Long Tail BusinessNews Publishing,, 2013-02-15 The must-read summary of Chris Anderson's book: The Long Tail: Why the Future of Business is Selling Less of More. This complete summary of the ideas from Chris Anderson's book The Long Tail shows how the world of business is changing and commercial success in the 21st century will rely on multiple-niche marketing. The author explains that it is now better and more profitable to sell a few units in many niche markets than to try and sell a million units in one mass market. By reading about this new strategic thinking used by some of the top companies in the world, you can start paving the way for the future success of your business. Added-value of this summary: • Save time • Understand key concepts • Increase your business knowledge To learn more, read The Long Tail and find out how your business can become more profitable by selling less of more. |
| the long tail ebook: The ebook factory Stefano Calicchio, 2020-12-24 How do you turn the idea of an ebook into a source of income? How can you successfully enter the ebook market? What are the strategies followed by authors who are able to earn steady income from digital publishing? This guide is designed to offer strategies, ideas and operational instructions for those who want to write and publish a successful ebook but don't know where to start. In it, you will discover how you can create income through your digital publications. But joining the ranks of authors who can boast their own publication in the ebook market also offers exciting new career prospects. In this practical handbook, you will discover how to generate a steady income stream by writing ebooks. The reader is taken by the hand and led through an informative journey that provides an overview of the industry. From ebook design to market research, from publication and distribution to marketing strategies. All in simple, essential and direct language. Stop wasting time trying to work out which strategies really work and discover now how to make the most of your time and experience with a guide that works. |
| the long tail ebook: EPublish Steve Weber, 2009 |
| the long tail ebook: Make an EBook Michael Boxwell, Angela Boxwell, 2011 Creating an eBook and publishing for Kindle and other e-readers is straightforward, fun and profitable, but if you have never done it before, it can also be daunting. This book shows how you can create an eBook, get it on sale and then shows how free eBook marketing techniques can be used to promote and sell your eBooks around the world. |
| the long tail ebook: Get On Google Front Page Jason Matthews, 2011 Get on Google front page. Read the latest collection of SEO tips for 2011. You'll learn to:-pick the very best keywords, short-tail and long-tail-add meta tags with meta description to page source-optimize the text and images within website pages-get your URL backlinks out to thousands of sites-monitor visitors trends-build online platform, increase visibility-and so much more. |
| the long tail ebook: SUMMARY - The Long Tail: Why The Future Of Business Is Selling Less Of More By Chris Anderson Shortcut Edition, 2021-06-06 * Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will learn about the Long Tail economy and the opportunity it represents for business strategies today. You will also learn : how the Long Tail market has progressively imposed itself in front of the best-seller market; how this economic vision is redefining the way traditional sectors make profit; what is the current role of the Long Tail in valuing niche markets and promoting their diversity. With the Long Tail, Chris Anderson takes up a statistical concept. Contrary to the so-called “best-sellers”, the tail represents the end of the sales curve, in other words, low sales. Long favoured by companies for a long time, the hits of head are still perceived as more remunerative than the products of tail, which are assimilated to window articles or missed best-sellers. However, the Tail is getting longer with the digital age, counting more and more products, representing more and more purchases, niches and micro-revenues which, once aggregated, produce a decisive capital. A product with modest sales rates can simply no longer be considered unsold. For ten years now, the Long Tail has been shaking up sales practices, the structure of the offer and the relationship with the consumer. Thanks to online commerce, it responds to every request, however punctual and anecdotal it may be. No item and no potential customer is now excluded from this large-scale economy. *Buy now the summary of this book for the modest price of a cup of coffee! |
| the long tail ebook: Little Lek Longtail Learns to Sleep Bette Killion, 2016-12-01 “I can’t sleep, mommy, I’m scared.” Human moms and dads have heard it many times before, and so too, it turns out, has Little Lek’s mother. Her little Thai Argus pheasant was so gentle, kind, and handsome with his exceptionally long and brightly colored tail. But he had just one problem: he couldn’t get to sleep. Then one day something changed, and Little Lek discovered a strength that lay hidden within, something that gave him the peace of mind to sleep soundly through the night. Find out the secret of how Little Lek learned to trust in himself! Readers will delight in Beatriz Vidal’s vivid and expressive art. An appendix of fascinating facts about the Thai Argus pheasant makes this book an educational experience as well. |
| the long tail ebook: Inside Book Publishing Giles Clark, Angus Phillips, 2019-08-09 Now fully revised and updated for its sixth edition, Inside Book Publishing is the classic introduction to the book publishing industry. Giles Clark and Angus Phillips offer authoritative coverage of all sectors of the industry, from commercial fiction and non-fiction to educational publishing and academic journals. They reveal how publishers continue to adapt to a fast-changing and highly interconnected world, in which printed books have proved resilient alongside ebooks and the growth of audio. Major themes are explored, including the development of digital products and the use of social media in book marketing, as well as those that affect publishers’ businesses, such as the rise of internet retailing; rental models for student textbooks; and open access, where academic content is free to the user. Case studies from industry experts give fascinating perspectives on topics such as crowdfunding, self-publishing and how authors can market themselves. The book provides excellent overviews of the main aspects of the publishing process: commissioning authors, product development, design and production, marketing, sales and distribution. As a manual for those in the profession and a guide for the potential publishers of the future, Inside Book Publishing remains a seminal work for anyone with an interest in the industry. It will also be of interest to authors seeking an insider’s view of this exciting industry. |
| the long tail ebook: eBook Publishing Riches Fadele Sunday, This step-by-step eBook publishing training guide reveals ‘‘How to write, package, publish, and sell your own highly profitable eBook in a few days. This guide reveals: * How to write a winning eBook * How to publish your eBook to online retailers * How to promote your book * How to build your author platform * How build back end monetization into your eBook publishing * And more... This eBook is a comprehensive guide on how to succeed with eBook publishing. Some of the things in this eBook include: * How to write a good book • You will learn 15 proven keys that will help you write faster, better, more easily, and more effectively. • Discover the tools to help you become a better writer. * Learn how to publish your eBook on Amazon. • How to set up your Amazon Author Central Account • How to select a category for your eBook • Discover Amazon Optimization strategies for boosting your rankings and drive more visitors to your book page. * You will learn how to publish your eBook on other leading eBook retailers. • Learn how to use consolidated distribution to publish your eBook • Consolidated distribution of eBooks involves multi-channel distribution of eBooks to various retailers, through a single platform. * eBook Promotion • In this eBook guide, you will learn six effective eBook promotion strategies, that work. You will learn how to promote your book and drive massive sales for your book. This is necessary for making money with self-publishing. * Get to know book metadata and it's importance to your eBook. * How to sell more eBooks with professional eBook cover and how to have it designed at an affordable fee. * How to get book reviews, including how to get free reviews for your eBook. Editorial reviews are necessary for self-publishing success. * How to publish your eBook for profitability. * How to build your author platform • The fact is, authors with platforms sell books and continue to sell books. • An email subscribers list is a key component of your author platform. You will learn the tools and strategies, for building and running an email list. • How to build other components of your author platform. That's not all, you will learn even these tips: * How to build Backend monetization into your eBook publishing business. • Backend monetization enables you to earn income from your eBook after buyers have bought your eBook. These strategies will multiply your earnings and create residual income. *How to scale your eBook publishing business * Discover a step-by-step outline of a good book launch plan * You will learn how to get good visibility for your eBook across the blogosphere. •Promoting your eBooks through blogs can be time consuming, frustrating, and counterproductive. You will learn the best strategy for promoting your eBook through blogs. Get a copy today. |
| the long tail ebook: Mass Communication Ralph E. Hanson, 2016-10-20 Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers. |
| the long tail ebook: How We Made Our First Million on Kindle Bob Mayer, Jen Talty, 2017-03-04 We sold 347 eBooks in January of 2011. In just six months, by July 2011, we were selling 65,000 eBooks a month. From that modest beginning, by 2011’s end, we had sold over 400,000 eBooks. This book will give you the details on how we did that and built a seven-figure indie publishing house in just two years. Whether you have been published by a New York publisher, an independent press, an ePublisher, self-published or considering all of your options, this book contains all the information you need to make an informed decision about your career as an author in today’s fast moving digital world. We start out with content and theory, giving you a feel for where the industry has been and where it is going. We cover the various types of publishing, goal setting and help you find where you fit in the 3 P’s (Product, Platform and Promotion). From there we go into the digital process and the nuts and bolts of covers, editing and uploading. Finally we cover pre and post publication strategies. Everything from creating your own unique branding plan, social media and marketing, pricing, understanding the market, metadata and discoverability. All of which is your roadmap to being a successful author regardless of your path to publication. Its a great time to be an author. Lead, follow or get the hell out of the way! |
| the long tail ebook: Schaums Outline of Probability and Statistics 3/E (ENHANCED EBOOK) John J. Schiller, R. Alu Srinivasan, Murray R. Spiegel, 2011-01-31 See how to solve probability and statistics problems with this enhanced ebook that features 20 videos of professors working through solutions! Confusing textbooks? Missed lectures? Not enough time? Fortunately for you, there's Schaum's Outlines. More than 40 million students have trusted Schaum's to help them succeed in the classroom and on exams. Each Outline presents all the essential course information in an easy-to-follow, topic-by-topic format. And there are plenty of problems for you to practice on, with more than 760 probability and statistics problems with fully worked solutions so you can check your work, or get help when you need it. Plus, this new enhanced edition features video solutions of professors showing exactly how to solve problems. If you want top grades and a thorough understanding of probability and statistics, this powerful study tool is the best tutor you can have! |
| the long tail ebook: Collection Development and Management for 21st Century Library Collections Vicki L. Gregory, 2019-07-03 Packed with discussion questions, activities, suggested additional references, selected readings, and many other features that speak directly to students and library professionals, Gregory’s Collection Development and Management for 21st Century Library Collections is a comprehensive handbook that also shares myriad insightful ideas and approaches valuable to experienced practitioners. This new second edition brings an already stellar text fully up to date, presenting top-to-bottom coverage of the impact of new technologies and developments on the discipline, including discussion of e-books, open access, globalization, self-publishing, and other trends; needs assessment, policies, and selection sources and processes; budgeting and fiscal management; collection assessment and evaluation; weeding, with special attention paid to electronic materials; collaborative collection development and resource sharing; marketing and outreach; self-censorship as a component of intellectual freedom, professional ethics, and other legal issues; diversity and ADA issues; preservation; and the future of the field. Additional features include updated vendor lists, samples of a needs assessment report, a collection development policy, an approval plan, and an electronic materials license. |
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