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| targeting in rural marketing: RURAL MARKETING AND MANAGEMENT GUPTA, DEEPA, GUPTA, MUKUL, GUPTA, PARTH MUKUL, 2023-11-01 This book provides a comprehensive understanding of rural marketing and management practices in India, with a focus on targeting rural consumers. It covers topics such as rural market segmentation, consumer behaviour, product development, pricing strategies, distribution channels, and promotional activities. The book also explores the challenges and opportunities associated with rural marketing and management, such as infrastructure issues, limited resources, cultural differences, and regulatory barriers. In addition, the author discusses case studies and real–world examples of successful rural marketing and management initiatives, including those of companies like Hindustan Unilever, ITC, and Mahindra & Mahindra. The book also offers practical insights and recommendations for marketers and managers who want to tap into the rural market and make their products and services more accessible to non-urban consumers. Overall, the aim of the book is to equip undergraduate and postgraduate students, academicians, marketers, managers, and entrepreneurs with the knowledge and tools they need to succeed in the challenging and dynamic environment of rural markets. HIGHLIGHTS OF THE BOOK • All important aspects of rural marketing and management from product development and consumer behaviour to trends, practices, challenges and government initiatives. • Case studies and real–life examples of successful rural marketing and management, emphasizing best practices and lessons learned from different industries and regions around the world. • Exclusive chapters on Rural Digital Marketing, E-commerce and Rural Entrepreneurship and Innovation. • Up-to-date data, graph/charts, diagrams for references and clear understanding. • Equips students and academicians, with the knowledge and tools they need to succeed in the challenging and dynamic environment of rural markets. TARGET AUDIENCE • MBA (Marketing) • PG Diploma in Rural Marketing/Development • B.Com/M.Com • B.Tech (Recently Introduced) For learning aids go to https://www.phindia.com/rural_marketing_and_management_gupta |
| targeting in rural marketing: Rural Marketing Pradeep Kashyap, 2012 |
| targeting in rural marketing: Travel Marketing, Tourism Economics and the Airline Product Mark Anthony Camilleri, 2017-10-03 This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors.This publication covers both theory and practice in an engaging style, that will spark the readers’ curiosity. Yet, it presents tourism and airline issues in a concise, yet accessible manner. This will allow prospective tourism practitioners to critically analyze future situations, and to make appropriate decisions in their workplace environments. Moreover, the book prepares undergraduate students and aspiring managers alike with a thorough exposure to the latest industry developments. “Dr. Camilleri provides tourism students and practitioners with a clear and comprehensive picture of the main institutions, operations and activities of the travel industry.” Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University, Evanston/Chicago, IL, USA “This book is the first of its kind to provide an insightful and well-structured application of travel and tourism marketing and economics to the airline industry. Student readers will find this systematic approach invaluable when placing aviation within the wider tourism context, drawing upon the disciplines of economics and marketing.” Brian King, Professor of Tourism and Associate Dean, School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong “The remarkable growth in international tourism over the last century has been directly influenced by technological, and operational innovations in the airline sector which continue to define the nature, scale and direction of tourist flows and consequential tourism development. Key factors in this relationship between tourism and the airline sector are marketing and economics, both of which are fundamental to the success of tourism in general and airlines in particular, not least given the increasing significance of low-cost airline operations. Hence, uniquely drawing together these three themes, this book provides a valuable introduction to the marketing and economics of tourism with a specific focus on airline operations, and should be considered essential reading for future managers in the tourism sector.” Richard Sharpley, Professor of Tourism, School of Management, University of Central Lancashire, UK “The book's unique positioning in terms of the importance of and the relationships between tourism marketing, tourism economics and airline product will create a distinct niche for the book in the travel literature.” C. Michael Hall, Professor of Tourism, Department of Management, Marketing and Entrepreneurship, University of Canterbury, Christchurch, New Zealand “A very unique textbook that offers integrated lessons on marketing, economics, and airline services. College students of travel and tourism in many parts of the world will benefit from the author's thoughtful writing style of simplicity and clarity.” Liping A. Cai, Professor and Director, Purdue Tourism & Hospitality Research Center, Purdue University, West Lafayette, IN, USA “An interesting volume that provides a good coverage of airline transportation matters not always well considered in tourism books. Traditional strategic and operational issues, as well as the most recent developments and emerging trends are dealt with in a concise yet clear and rational way. Summaries, questions and topics for discussion in each chapter make it a useful basis for both taught courses or self-education.” Rodolfo Baggio, Professor of Tourism and Social Dynamics, Bocconi University, Milan, Italy “This is a very useful introductory book that summarises a wealth of knowledge in an accessible format. It explains the relation between marketing and economics, and applies it to the business of airline management as well as the tourism industry overall.” Xavier Font, Professor of Sustainability Marketing, School of Hospitality and Tourism Management, University of Surrey, UK and Visiting Professor, Hospitality Academy, NHTV Breda, Netherlands “This book addresses the key principles of tourism marketing, economics and the airline industry. It covers a wide range of theory at the same time as offering real-life case studies, and offers readers a comprehensive understanding of how these important industries work, and the underpinning challenges that will shape their future. It is suitable for undergraduate students as well as travel professionals, and I would highly recommend it.” Clare Weeden, Principal Lecturer in Tourism and Marketing at the School of Sport and Service Management, University of Brighton, UK “In the current environment a grasp of the basics of marketing to diverse consumers is very important. Customers are possessed of sophisticated knowledge driven by innovations in business as well from highly developed technological advances. This text will inform and update students and those planning a career in travel and tourism. Mark Camilleri has produced an accessible book, which identifies ways to accumulate and use new knowledge to be at the vanguard of marketing, which is both essential and timely.” Peter Wiltshier, Senior Lecturer & Programme Leader for Travel & Tourism, College of Business, Law and Social Sciences, University of Derby, UK “This contemporary text provides an authoritative read on the dynamics, interactions and complexities of the modern travel and tourism industries with a necessary, and much welcomed, mixture of theory and practice suitable for undergraduate, graduate and professional markets.” Alan Fyall, Orange County Endowed Professor of Tourism Marketing, University of Central Florida, FL, USA |
| targeting in rural marketing: New Perspectives on Rural Marketing Ramkishen Y., 2002-01-01 This book explains the theory and practice of rural marketing. The theory deals with profiles of rural consumers, techniques of rural marketing research, product pricing and distribution in rural areas, sales force management and promotion. It also deals with the economics of agriculture, especially agricultural finance. Carefully selected case studies illustrate how this theory works in practice. |
| targeting in rural marketing: Rural Marketing U C Mathur, 2008 India is a country where majority of the population lives in villages. Appreciating the size and business potential of rural sector, major companies, including Hindustan Unilever and P&G have made special strategies for targeting rural markets. The thrust on rural markets is getting stronger day by day and it needs complete knowledge base of rural marketing. The book is meant to create interest in business management students to get into the rural marketing mindset for bringing the desired organisational focus on the subject. Considering the importance of rural markets, most business schools have included Rural Marketing Management as a key knowledge area in their syllabus. The present book has endeavoured to cover the entire gamut of Rural Marketing with inputs from discussions with rural marketing practitioners, besides valuable studies conducted by the major companies and the author's own experience in the area. There are few books on rural marketing which mostly deal with the subject as extending the urban marketing process into the rural zones. The book contains a number of live-wire national and international case studies, meant to enthuse the students in probing the business opportunities and threats in the rural markets. The method of handling the case studies is also provided for the convenience of students. The book is written in simple, easy to understand and lu |
| targeting in rural marketing: Rural Marketing C. S. G. Krishnamacharyulu, 2011 |
| targeting in rural marketing: Rural Marketing Sawalia Bihari Verma, M. Narayan, P. Thryambakam, 2014-07-01 The venture has been made to provide a comprehensive knowledge and background on Rural Marketing in India. It makes recent feed-back available to the readers and policy maker, marketer and so on. The venture highlights the following important aspects: Rural marketing: Issue and Challenges Rural Marketing and Rural Development Boosting Rural Marketing System Rural Marketing: The Mantra for sustainable growth Rural Marketing in India Corporate Strategies Changing face of Rural Marketing Rural Marketing in India: An Empirical investigation Management of Rural Fair price sheps Impact of information Technology on Rural Marketing Challenges faced in communication by Rural Marketing Changing face of marketing cooperatives Co-operative marketing: A Rural prospective Marketing cooperatives in Agriculture: Emerging challenges Social Marketing and their relevance Changing Scenario of Rural Marketing Emerging Trends and strategies in Tourism Marketing. |
| targeting in rural marketing: Rural Marketing: Text And Cases, 2/E Krishnamacharyulu C. S. G., 2011-09 |
| targeting in rural marketing: Cases in Rural Marketing: An Integrated Approach C. S. G. Krishnamacharyulu, Lalitha Ramakrishnan, 2003 Rural marketing has emerged as an exciting and dynamic discipline. One way of learning this discipline is through case studies and Cases in Rural Marketing: An Integrated Approach provides students an opportunity to develop an appreciation of the real-life problem situations. It will also help them solve challenges and sharpen their skills of analysis and decision making. |
| targeting in rural marketing: Rural Marketing Awadhesh Kumar Singh, Satyaprakash Pandey, 2005 Rural Marketing as a separate discipline in management teaching has emerged recently. The growing importance of the subject has been well realized by the marketers, policymakers and management interns. However, there is dearth of quality literature on the subject, comprehensive coverage of all the dimensions, aspects and managerial issues pertaining to rural marketing. In most of the management institutions, a half-baked knowledge of rural marketing is being imparted to the management interns while there is more emphasis on marketing perspective on harnessing the immense potential offered by rural areas through suitable marketing planning, product mix, pricing, distribution, promotional mix, branding and communication strategies. Present book is a serious attempt to bridge the need gap in the subject. |
| targeting in rural marketing: Rural and Agricultural Marketing Partha Sarathi Senapati, 2015-10-28 India is a country where majority of the population lives in villages. Appreciating the size and business potential of rural sector, major companies, including Hindustan Unilever and P&G have made special strategies for targeting rural markets. The thrust on rural markets is getting stronger day by day and it needs complete knowledge base of rural marketing. The book Rural and Agriculture marketing has been written looking into the needs of the students pursuing their management degrees. It is meant to create interest in business management students to get into the rural marketing mind set for bringing the desired organizational focus on the subject. Considering the importance of rural markets, most business schools have included Rural Marketing Management as a key knowledge area in their syllabus. Rural Marketing as a separate discipline in management teaching has emerged recently. The growing importance of the subject has been well realized by the marketers, policymakers and management interns. The present book has endeavoured to cover the entire gamut of rural marketing. There are few books on rural marketing which mostly deal with this subject and I hope this book will be a great help to student communities. The book is written in simple, easy to understand language. So wishing you all a very happy reading. - Partha S. Senapati (Author) |
| targeting in rural marketing: Rural Marketing Sanal Kumar Velayudhan, 2007 This highly practical and informative book provides unique insights into the essential features of rural markets in India, as well as challenges posed by the rural consumer. Retaining the managerial perspective of the first edition, this second edition has been thoroughly revised and expanded, and examines in more detail the concept of rural markets and rural marketing. It also contains numerous short cases throughout to illustrate how social and cultural habits influence rural consumer behaviour. The book contains comprehensive insights into: the nature and patterns of rural behaviour; a detailed profile of the rural market; the opportunities available in rural markets and new methods used to access the rural consumer; strategic decisions for new product development; promotion, distribution, communication, and channel servicing decisions; the importance of rural market institutions such as haats and melas; and, emerging channels to access rural market products. |
| targeting in rural marketing: The Fortune at the Bottom of the Pyramid, Revised and Updated 5th Anniversary Edition C.K. Prahalad, 2009-07-15 Drawing on Prahalad's breakthrough insights in The Fortune at the Bottom of the Pyramid, great companies worldwide have sought to identify, build, and profit from new markets amongst the world's several billion poorest people, while at the same time helping to alleviate poverty. Five years after its first publication, this book's ideas are no longer theory: they are proven, profitable reality. In the 5th Anniversary Edition, Prahalad thoroughly updates his book to reveal all that's been learned about competing and profiting at the bottom of the pyramid. Prahalad outlines the latest strategies and tactics that companies are utilizing to succeed in the developing world. He interviews several innovative CEOs to discuss what they've learned from their own initiatives, including the Unilever business leader who's built a billion-dollar business in India. You'll find a new case study on Jaipur Rugs' innovative new global supply chain; updates to earlier editions' key cases; and up-to-the-minute information on the evolution of key industries such as wireless, agribusiness, healthcare, consumer goods, and finance. Prahalad also offers an up-to-date assessment of the key questions his ideas raised: Is there truly a market? Is there scale? Is there profit? Is there innovation? Is this a global opportunity? Five years ago, executives could be hopeful that the answers to these questions would be positive. Now, as Prahalad demonstrates, they can be certain of it. |
| targeting in rural marketing: Strategic Marketing Issues in Emerging Markets Atanu Adhikari, 2018-07-27 This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and social media, penetration and loyalty strategies and innovation, and other strategy issues in the marketing context. In addition, the book focuses on creating, communicating, and delivering customer value to emerging market consumers through diverse marketing strategies, processes, and programs in the context of emerging markets’ dynamics, consumer diversity, and competitors. Bringing together contributors from industry and academia to explore key marketing issues prevalent in India and other emerging economies, the book offers a unique and insightful read for a global audience. This book, edited by Dr. Atanu Adhikari, offers important analytical and managerial insights into consumer behavior, firm strategy, market dynamics and marketing instruments (price, promotion, distribution and product). While marketing and management disciplines have developed useful empirical generalizations, the context is critical. This book does exactly that -- place the generalized results in the context of emerging markets and India. Accordingly, this is a valuable resource for scholars and practitioners. -- Dr. Gurumurthy Kalyanaram, Professor, City University of New York, USA and Tata Institute of Social Sciences, Mumbai, India; US Editor, International Journal of Learning and Change; and President, MIT South Asian Alumni Association This book is a must-read for anyone interested in marketing to less-developed countries. While the focus of the chapters is on India, the lessons learned can be generally applied. The 32 chapters represent comprehensive coverage of nearly every topic related to marketing with many examples. Any manager interested in doing business in emerging markets, Professors who want a better knowledge of these markets, or students who want an excellent reference should acquire this book. -- Dr. Russell S. Winer, William Joyce Professor of Marketing, Stern School of Business, New York University, USA. |
| targeting in rural marketing: Rural Marketing Sanal Kumar Velayudhan, 2024-02-14 Rural markets offer a sizable and resilient pool of consumers to organizations and marketers. This book offers a comprehensive understanding of the fundamentals of rural marketing that influence consumer behaviour within the framework of a rapidly changing economy. The book: - includes in-depth discussions on critical issues in rural markets as well as case-studies that examine their socio-cultural nuances, peculiarities, and their economic and technological environments; - looks at concepts that are unique to rural markets from the perspective of the buyer and the marketer and analyses buying behaviour and its influences as well as the pricing, value, and positioning of products by brands; - analyses emerging trends and the future of these markets and the introduction of digitization and ecommerce in rural areas; - offers marketing tools and a detailed understanding of rural markets for professionals working in small or low-income markets. The cutting-edge learning tools presented in this book will make it of interest to professionals, students, and researchers working in rural marketing and management, business and economics, management studies, business planning, and marketing. |
| targeting in rural marketing: Marketing Management K. Muthukumar , A. Panimalar , 2022-01-01 Discover the comprehensive Marketing Management e-Book designed specifically for MBA II Semester students of Anna University, Chennai. Published by Thakur Publication, this invaluable resource provides in-depth insights into the principles and practices of marketing, empowering aspiring business leaders with the knowledge and strategies needed to excel in the dynamic world of marketing. Get ready to enhance your marketing acumen and achieve academic success with this essential e-Book. |
| targeting in rural marketing: Recent Trends in Industrial and Production Engineering Akshay Dvivedi, Anish Sachdeva, Rahul Sindhwani, Rohit Sahu, 2021-08-06 The book presents the select proceedings of the 3rd International Conference on Computational and Experimental Methods (ICCEMME 2021). It covers the broad topic of industrial and production engineering such as sustainable manufacturing systems, rapid prototyping, manufacturing process optimization, machining, and machine tools, casting, welding, forming, machining, machine tools, computer-aided engineering, manufacturing management, automation and metrology. This book will be useful for the researchers and professionals working in the in the field of industrial and production engineering. |
| targeting in rural marketing: Marketing Management, 2nd Edition Arun Kumar & N. Meenakshi, 2011 Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it. |
| targeting in rural marketing: Applied Markets , |
| targeting in rural marketing: Marketing Management Rittik Chandra, 2013-07-25 Marketing management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Rapidly emerging forces of globalization have led firms to market beyond the borders of their home countries, making international marketing highly significant and an integral part of a firm's marketing strategy. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. In part, this is because the role of a marketing manager can vary significantly based on a business's size, corporate culture, and industry context. |
| targeting in rural marketing: Researching Marketing Decisions Ritu Mehta, 2019-04-24 This book looks at customer value creation through marketing decisions and analyses the critical phases of theoretical and methodological advancements in solving certain problems and customer-centric issues that firms face. The chapters highlight how theories have been borrowed from sociology, psychology and economics to understand phenomena such as customer preferences and decision-making, and how operations research and statistical tools have been applied to take optimal decisions on marketing-related issues such as channel management and pricing. The volume covers an array of topics including marketing orientation, consumer behaviour, and marketing mix comprising the elements of product, price, promotion and place. The articles offer both methodological and theoretical contributions, and also discuss some key results of implementation of marketing strategies by various firms. This book will be of interest to researchers and students of marketing, consumer behaviour, business management, economics, finance, international marketing, services marketing and international business. |
| targeting in rural marketing: Segmentation in Social Marketing Timo Dietrich, Sharyn Rundle-Thiele, Krzysztof Kubacki, 2016-10-21 This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design. It presents a variety of segmentation approaches alongside case studies of their application in various social marketing contexts. The book extends the use of segmentation in social marketing, which will ultimately lead to more effective and better-tailored programs that deliver change for the better. As such, it offers a detailed handbook on how to conduct state-of-the-art segmentation, and provides a valuable resource for academics, social marketers, educators, and advanced students alike. |
| targeting in rural marketing: Principles of Marketing Skills Mr. Rohit Manglik, 2024-04-05 EduGorilla Publication is a trusted name in the education sector, committed to empowering learners with high-quality study materials and resources. Specializing in competitive exams and academic support, EduGorilla provides comprehensive and well-structured content tailored to meet the needs of students across various streams and levels. |
| targeting in rural marketing: Tourism Development in Japan Richard Sharpley, Kumi Kato, 2020-10-29 This significant and timely volume focuses on the unique trajectory of tourism development in Japan, which has been characterized by an historical emphasis on promoting both domestic and international tourism to Japanese tourists, followed by the more recent policy of competing aggressively in the international incoming tourist market. Initial chapters present an overview of past and present tourism, including policy and research perspectives. Thematic perspectives on tourism and specific contexts and places in which tourism occurs are then examined. Strains of Japanese tourism such as sport, surf, forest, mountain, urban, tea, pilgrimage and even whaling heritage tourism are among those analyzed. The book also explores tourism’s role in confronting difficult pasts and presents, and the challenges facing the development of tourism in contemporary Japan. A short postscript outlines some of the challenges and possible future directions tourism in Japan may take in light of the COVID-19 crisis. Written by a team of well-known editors and contributors, including academics from Japan, this volume will be of great interest to upper-students and researchers and academics in development studies, cultural studies, geography and tourism. |
| targeting in rural marketing: Contemporary Issues in Commerce Neha Soni Swati Sharma, 2024-06-26 With Contemporary Issues in Commerce, readers go through a variety of contemporary business practices in an illuminating way. The first section of the book provides a thorough introduction to corporate social responsibility (CSR), examining its importance and effects on Indian businesses. It explores certain CSR initiatives taken up by Indian businesses, showcasing their dedication to environmental and social problems. It includes discourse focus on Corporate Governance, clarifying its tenets and significance in guaranteeing moral corporate behavior. The story then moves smoothly to discuss artificial intelligence's (AI) significant impact on commerce and how AI technologies are transforming corporate processes. Subsequent chapters highlight the changing environment of consumer behavior and sustainability practices, providing insight into specialty marketing areas including Green Marketing, Social Media Marketing, and Rural Marketing. A thorough examination of service marketing is provided, highlighting the critical role that service-centric strategies play in the modern company landscape. Insights into current Banking and Financial Services trends are also provided to readers, giving them a thorough grasp of the ever-changing financial scene. In order to provide readers a comprehensive understanding of the possibilities and problems facing businesses today, the book concludes with a focus on recent financial issues, GST, and human resource management. For scholars, professionals, and students attempting to understand the complexity of contemporary company operations and remain up to date on new developments and concerns, Contemporary Issues in Commerce is an invaluable resource |
| targeting in rural marketing: Digital India: Navigating Sustainable Development Goals Dr. Somnath Chatterjee, Dr. Furquan Uddin, Dr. Gholam Syedain Khan, 2024-02-06 Digital India: Navigating Sustainable Development Goals is a comprehensive edited volume exploring India's transformative digital journey in alignment with the Sustainable Development Goals (SDGs). This resource-rich book caters to academics, researchers, policymakers, practitioners, students and global stakeholders. Covering diverse topics such as the impact of COVID-19 on education, Fintech adoption, gender justice, and sustainability challenges, it provides a nuanced understanding of the intersection between technology and sustainable development. The book serves as a valuable resource for gaining insights into the practical implications of Digital India initiatives and their role in achieving SDGs. |
| targeting in rural marketing: A Practical Approach to Marketing Management Kujnish Vashisht, 2005 In The Modern World, Every Individual Indulges In Marketing Process In A Variety Of Forms And At All Places Be It Buying Of Goods Or Services, Dealing With Customers, Applying For A Job, Joining A Club, Drinking Tea Or Offering Coffee. In Fact, Marketing Is An Extensive Social And Managerial Process By Which Individuals And Groups Obtain What They Need And Want Through Creating, Offering And Exchanging Products Of Value With Others. Keeping In View The Increasing Importance Of Marketing, The Present Book A Practical Approach To Marketing Management Makes An In-Depth Study Of Marketing Management And Aims To Provide For The Ambitious Students A Comfortable, Genuine And Firm Grasp Of Key Concepts Of The Subject In A Pleasantly Lucid Style With A Minimum Of Jargon. The Main Attraction Of The Book Is The Manner In Which The Fundamentals Of Marketing Have Been Explained So As To Enable The Students Not Only To Acquire Theoretical Knowledge Of The Subject But Also To Apply Them When Needed In The Real Time Marketing Situations.The Present Book Includes In Its Wide Spectrum All The Core Concepts Of Marketing Relationship Between Exchange And Marketing; Dynamic Marketing Environment; Strategies Of Marketing Planning; Marketing Research And Information Systems; Demand And Sales Forecasting; Market Segmentation, Differentiation And Positioning; Branding And Packaging; Price Determination; Marketing Channels; Retailing And Franchising; Advertising, Sales Promotion And Public Relations; Sales Management; Marketing In Service Sectors And International, Industrial And Rural Marketing, To Name But A Few. The Book Explicitly Explains The Consumer Behaviour And Social Responsibility Of Marketing And Analyses The Levels Of Competition Involved In Marketing.A Practical Approach To Each Topic, Well-Illustrated With Rich Examples From The Indian Marketing Environment, Makes The Book Easily Accessible To The Average Readers. In Addition, Practical Case Studies And Analytical Questions As Well As Marketing Quiz Provided At The End Of Each Chapter Would Help The Students Of The Management In Self-Study And Self-Assessment. The Book Would Be Highly Useful To The Corporate Executives And Entrepreneurs Besides The Students And Teachers Of The Subject. |
| targeting in rural marketing: Handbook of Research on Mobile Marketing Management Pousttchi, Key, Wiedemann, Dietmar G., 2009-11-30 This book provides a compelling collection of innovative mobile marketing thoughts and practices--Provided by publisher. |
| targeting in rural marketing: The China Adventure Pasquale De Marco, 2025-04-21 Embark on a journey through the complexities of doing business in China with this comprehensive guidebook. Tailored for American entrepreneurs and business leaders, this book provides invaluable insights, practical strategies, and expert advice to help you navigate the unique challenges and opportunities of this dynamic market. Delve into the intricacies of China's economic landscape, cultural nuances, legal and regulatory framework, and market dynamics. Gain a thorough understanding of the importance of building strategic partnerships, managing operations and logistics, and implementing effective marketing and sales strategies. Address the challenges and opportunities associated with financing and investment, and learn how to adapt to the ever-changing landscape of China's business environment. Beyond practical guidance, this book delves into the cultural and historical context that shapes China's business practices. It emphasizes the significance of understanding Chinese cultural values, etiquette, and communication styles to foster successful business relationships. Learn from industry experts, entrepreneurs, and business leaders who have successfully navigated the challenges of doing business in China. Their firsthand accounts and practical advice provide a rich tapestry of knowledge and inspiration for those seeking to succeed in this dynamic market. Whether you are a seasoned business professional or an aspiring entrepreneur, this book is an indispensable resource for navigating the complexities of the Chinese business landscape. Its comprehensive coverage, practical guidance, and expert insights will empower you to make informed decisions, seize opportunities, and achieve lasting success in China. With its clear and engaging writing style, this book is accessible to readers of all levels. It is meticulously researched and packed with up-to-date information, ensuring that readers have the most relevant and actionable insights at their fingertips. Don't miss out on the opportunity to gain a deeper understanding of the Chinese business landscape and unlock the full potential of your business ventures in China. Order your copy of The China Adventure today and embark on a journey to success in this rapidly growing market. If you like this book, write a review on google books! |
| targeting in rural marketing: Strategic Marketing Management and Tactics in the Service Industry Sood, Tulika, 2017-03-20 Customer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organizations can better withstand the competitive market. Strategic Marketing Management and Tactics in the Service Industry is an essential reference publication that features the latest scholarly research on service strategies for competitive advantage across industries. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking current research on best practices to build rapport with customers. |
| targeting in rural marketing: Financial Services Marketing Christine Ennew, Nigel Waite, 2007-01-18 Financial Services Marketing: an international guide to principles and practice contains the ideal balance of marketing theory and practice to appeal to advanced undergraduates and those on professional courses such as the Chartered Institute of Banking. Taking an international and strategic view of an increasingly important and competitive sector, Financial Services Marketing adopts a fresh approach in terms of structure, and is organised around the core marketing activities of marketing for acquisition and marketing for retention. Financial Services Marketing features: * Strong international focus: case studies and vignettes representing Asia-Pacific, Europe and the US. * Comprehensive coverage, focusing on both B2B and B2C marketing. * Expert insights into the latest innovations in the sector, from technological developments, CRM and customer loyalty to issues of social responsibility. Financial Services Marketing will help both the student and the practitioner to develop a firm grounding in the fundamentals of: financial services strategy, customer acquisition, and customer development. Reflecting the realities of financial services marketing in an increasingly complex sector, it provides the most up-to-date, international and practical guide to the subject available. |
| targeting in rural marketing: E-marketing Raymond D. Frost, Judy Strauss, 2016-06-03 For courses in Internet Marketing or E-marketing This book teaches marketers how to engage and listen to buyers, and how to use what they learn to improve their offerings in today’s Internet- and social media-driven marketing environment. It brings traditional marketing coverage up-to-date with a thorough, incisive look at e-marketing planning and marketing mix tactics from a strategic and tactical perspective. The focus is on the Internet and other technologies that have had a profound effect on how marketing is approached today. Included is coverage of marketing planning; legal and global environments; e-marketing strategy; and marketing mix and customer relationship management strategy and implementation issues. A major revision, this seventh edition reflects the disruption to the marketing field brought about by social media. As such it covers many new topics that represent the changes in e-marketing practice in the past two years. Because of the ever-changing landscape of the Internet, the authors suggest reading this book, studying the material, and then going online to learn more about topics of interest. Features: Better understanding of new concepts in today’s electronic marketplace is accomplished as the book puts that new terminology into traditional marketing frameworks. Readers are encouraged to exercise critical thinking and attention to their own online behavior in order to better understanding the e-marketer’s perspective, strategies, and tactics–to think like a marketer. Although the focus is on e-marketing in the United States, readers also see a global perspective in the coverage of market developments in both emerging and developed nations. An entire chapter devoted to law and ethics, and contributed by a practicing attorney, updates readers on the latest changes in this critical area. Readers are guided in learning a number of e-marketing concepts with the help of some outstanding pedagogical features: -Marketing concept grounding helps readers make the connection between tradition and today. Material in each chapter is structured around a principle of marketing framework, followed by a look at how the internet has changed the structure or practice, providing an ideal bridge from previously learned material. -Learning objectives set the pace and the goals for the material in each chapter. -Best practices from real companies tell success stories, including new examples of firms doing it right. -Graphical frameworks serve as unique e-marketing visual models illustrating how each chapter fits among others. -Chapter summaries help readers review and refresh the material covered. -Key terms are identified in bold text within the chapter to alert readers to their importance. -Review and discussion questions are another device to be used for refreshing readers’ understanding of the material in the chapter. -Web activities at the end of each chapter help readers become further involved in the content. -This revision reflects the disruption to the marketing field based on social media. A major revision from the sixth edition, it includes many new topics, as dictated by changes in e-marketing practice in the past two years. -Three important Appendices include internet adoption statistics, a thorough glossary, and book references. NEW. Students get a broader look at social media as it is now integrated throughout the book, instead of confined to one chapter. NEW. A look a new business models continues and strengthens the approach of learning from real life examples. Added and described in detail are such models as social commerce (and Facebook commerce), mobile commerce and mobile marketing, social CRM, crowsourcing, and many important be less pervasive models such as crowfunding, freemium, and flash sales. NEW.Chapters 12, 13 and 14 were completely rewritten to reflect the move from traditional marketing communication tools to the way practitioners current describe IMC online: owned, paid and earned media. NEW. Readers see examples of many new and interesting technologies that are today providing marketing opportunities, both in the Web 2.0 and 3.0 sections. NEW. The chapter-opening vignettes continue to play an important role in illustrating key points. Two new vignettes and new discussion questions about each chapter opening vignette are included. NEW.Included are many new images in every chapter, plus updated “Let’s Get Technical” boxes. NEW.Other chapter-specific additions that further enhance understanding of the concepts include: -More social media performance metrics (Ch. 2) -“Big data” and social media content analysis (Ch. 6) -New consumer behavior theory and “online giving” as a new exchange activity (Ch. 7) -Social media for brand building (Ch. 9) -App pricing and web page pricing tactics (Ch. 10) |
| targeting in rural marketing: Social Marketing in the 21st Century Alan R. Andreasen, 2006 This text is well-grounded in scholarship, synthesizes a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioral change through social marketing. It could be used with a number of courses and disciplines. The level of detail, use of various sources and the variety of examples make it appropriate for graduate level studies. It can also serve the social marketing or behavior change practitioner who wishes to enhance or expand his or her field of practice to include upstream approaches. - Written by a highly regarded academic in the Social Marketing community. - Encourages Social Marketers to think beyond the downstream market of individuals whose behavior they are trying to influence to include the upstream market of individuals whose participation is needed to make changes. - Utilizes and synthesizes a number of different strands of scholarship (the evolution of social problems, the science of framing, the process of social change, social marketing history and elements, etc.) |
| targeting in rural marketing: Strategic Marketing Management in Asia Syed Saad Andaleeb, Khalid Hasan, 2016-12-22 With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses. |
| targeting in rural marketing: Marketing Tourism and Hospitality Richard George, 2021-05-08 This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in focus, it gives students the tools, techniques, and underlying theory required to design and implement successful tourism marketing plans. Chapters contain in-depth case studies, including companies like Marine Dynamics Shark Tours (South Africa), Reality Tours & Travel (Mumbai, India), and Makeover Tours (Turkey). Thematic case studies include ‘Halal Tourism in Southeast Asia’, and ‘Marketing and Branding Rwanda’. These illustrate key concepts and theory, with definitions, key summaries, and discussion questions providing further insights. This textbook is ideal for undergraduate and postgraduate students looking for a comprehensive text with a practical orientation. |
| targeting in rural marketing: INSURANCE NALINI PRAVA TRIPATHY, PRABIR PAL, 2005-01-01 With the entry of many global players and tie-up of Indian finance companies with multinational insurance companies, the Indian insurance sector is making rapid stricles. This book provides an insight into the operational policies, practices and issues relating to the insurance business, with the latest trends in this sector. Divided into two parts and containing 21 chapters, the book has contributions from experts in their area of specialization. The first part contains an overview of insurance and its role in the services sector. It also examines the current status of development and future prospects of insurance industry in India, and proceeds to discuss factors affecting selection of life insurance products. The second part deals in details with rural, social and health insurance. It also covers the Gratuity system and Bancassurance. The book is intended as a text for postgraduate students of management (Finance specialization), and finance and professionals who have an interest in the increasingly expanding area. |
| targeting in rural marketing: Marketing Management, 3rd Edition Kumar Arun & Meenakshi N., In today's socially networked and highly competitive world, it is imperative that marketers are always truthful because customers eventually find out if they have been misled. This can lead to their angst with the company going viral, thereby destroying the company's reputation. Marketing Management advocates 'marketing based on absolute truth'. Also brand image is sensitive to market sentiments. Brands can be in danger: one wrong product or one shoddy campaign can destroy a brand built over years. Companies must align everything that they do with the core spirit of their brands. Further, when everything seems to go digital, it is important that marketers keep in mind that customers are primarily interested in their products/services. The book advocates that superior products and services will always be central to marketing. Key Features Best Practices • Researched, implemented, and result-driven practices taken from leading companies across diverse industries throughout the world • Marketers can adopt these practices to elevate individual and organizational performance Corporate Insights • Examples of marketing concepts being implemented by well-known Indian companies and brands • Latest moves of companies and brands as they cope with competition and environment Case Studies • A brief case study after each chapter, focusing on specific issues dealt within the chapter Specialized Questions • Questions meant to make students ponder upon various aspects of marketing and challenge the existing paradigms |
| targeting in rural marketing: SERVICES MARKETING Prof. R.Jothi Priya, Dr.K.Balasaravanan, Dr.J. Subashini, DR. S.Sivagamy, |
| targeting in rural marketing: Consumer Behaviour towards Consumer Durable Goods Dr. N. Ratna Kishor, |
| targeting in rural marketing: Marketing Management Dr. Rakesh D, Dr. Manoj Kumara N V, Dr. Darshan S, |
What is Targeting: Definition and types of targeting | Snov.io
Sep 13, 2019 · Targeting, also known as multisegment marketing, is a marketing strategy that involves identifying specific personas or markets for specific content. Companies use target …
The segmentation, targeting, positioning (STP) marketing model
Jan 24, 2024 · Segmentation, targeting, and positioning is an audience-focused rather than product-focused approach to marketing communications, which helps deliver more relevant …
Segmentation, Targeting & Positioning (STP) in marketing: …
The targeting step aims to identify the segments most likely to respond to the company’s offerings and where the company’s resources can be most effectively used. It’s about finding the best …
TARGETING | English meaning - Cambridge Dictionary
TARGETING definition: 1. present participle of target 2. to direct advertising, criticism, or a product at someone: 3…. Learn more.
Market Segmentation and Targeting - Overview and Example
Market segmentation and targeting refer to the process of identifying a company’s potential customers, choosing the customers to pursue, and creating value for the targeted customers. It …
Marketing targeting: definition, strategies and methods
Oct 23, 2024 · What is marketing targeting? Find out about targeting strategies, how to achieve successful segmentation and define your target in 5 steps.
What is targeting in marketing? - Singular
Targeting is the process of identifying and selecting a specific group of people to receive a marketing message. It helps marketers to deliver more relevant, personalized, and effective …
Targeting in marketing: Strategies and execution
Jan 23, 2024 · Targeting allows marketers to craft messaging tailored specifically to connect with the needs, interests, values, and motivations of their target demographics. Campaigns can be …
Segmentation, Targeting, & Positioning (STP Marketing): The …
Dec 6, 2023 · Segmentation, targeting, and positioning (often referred to as segmentation-targeting-positioning or STP marketing) is a consumer-centric approach to marketing …
Targeting Definition & Examples - Quickonomics
Sep 8, 2024 · Targeting in economics and marketing refers to the strategic process in which businesses segment their market to identify specific groups of consumers and direct their …
What is Targeting: Definition and types of targeting | Snov.io
Sep 13, 2019 · Targeting, also known as multisegment marketing, is a marketing strategy that involves identifying specific personas or markets for specific content. Companies use target …
The segmentation, targeting, positioning (STP) marketing model
Jan 24, 2024 · Segmentation, targeting, and positioning is an audience-focused rather than product-focused approach to marketing communications, which helps deliver more relevant …
Segmentation, Targeting & Positioning (STP) in marketing: …
The targeting step aims to identify the segments most likely to respond to the company’s offerings and where the company’s resources can be most effectively used. It’s about finding the best …
TARGETING | English meaning - Cambridge Dictionary
TARGETING definition: 1. present participle of target 2. to direct advertising, criticism, or a product at someone: 3…. Learn more.
Market Segmentation and Targeting - Overview and Example
Market segmentation and targeting refer to the process of identifying a company’s potential customers, choosing the customers to pursue, and creating value for the targeted customers. It …
Marketing targeting: definition, strategies and methods
Oct 23, 2024 · What is marketing targeting? Find out about targeting strategies, how to achieve successful segmentation and define your target in 5 steps.
What is targeting in marketing? - Singular
Targeting is the process of identifying and selecting a specific group of people to receive a marketing message. It helps marketers to deliver more relevant, personalized, and effective …
Targeting in marketing: Strategies and execution
Jan 23, 2024 · Targeting allows marketers to craft messaging tailored specifically to connect with the needs, interests, values, and motivations of their target demographics. Campaigns can be …
Segmentation, Targeting, & Positioning (STP Marketing): The …
Dec 6, 2023 · Segmentation, targeting, and positioning (often referred to as segmentation-targeting-positioning or STP marketing) is a consumer-centric approach to marketing …
Targeting Definition & Examples - Quickonomics
Sep 8, 2024 · Targeting in economics and marketing refers to the strategic process in which businesses segment their market to identify specific groups of consumers and direct their …
