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| the 25 cognitive biases book: The 25 Cognitive Biases Kai Musashi, 2016-05-16 The 25 Cognitive Biases You NEED To Know! Want To Get Ahead In Life? Well You've Come To The Right Place... Learn These 25 Cognitive Biases Today! Have you ever found yourself wondering why you make the decisions you make? Why you seem to like the same things as others, or why you believe only what you want to believe? Well, it may be because certain Cognitive Biases are working-and they're slowly taking over your brain. Now, this really isn't something good because it means you are somehow not in control of yourself anymore. Cognitive Biases also begin to blind you. They make you believe in certain things that could cloud your judgment-and that's why you do the things you do. However, there's a way for you to fight these Cognitive Biases-and you'll find them all right here! With the help of this book, you'd learn about the 25 Cognitive Biases-what they're about, and how to stop being their victim! Read this book now and be a better, more decisive, and confident you in time! |
| the 25 cognitive biases book: Pause to Think Jaime Lester, 2024-05-07 Our brains are wonderful tools, but they are nonetheless prone to misjudging information and making suboptimal decisions. In many situations, we act without fully considering why we are behaving in a certain way. We like to feel good about ourselves; we interpret the world using stories instead of statistics; and we make instinctive judgments and then stick to them. How can we think more clearly and make better decisions—in business and in life? This book is a practical and accessible introduction to mental models, teaching readers how to harness their power to think more clearly, make better decisions, and learn more effectively. The essential step in applying these concepts and frameworks, Jaime Lester shows, is to pause. Take a moment to reflect on the options, decide on the optimal approach before launching into action, and reexamine the process regularly. Drawing on a variety of academic disciplines as well as cognitive and behavioral research, Lester offers step-by-step templates to improve readers’ critical thinking and decision making. He guides readers through honing their reasoning in areas including finance, economics, statistics, and daily life and draws broader lessons for cultivating a prudent investment approach as well as personal well-being and happiness. Written in a conversational and witty style and featuring memorable examples and illustrations, Pause to Think shares essential lessons and tools for all readers interested in the power of mental models. |
| the 25 cognitive biases book: Cognitive Biases J.-P. Caverni, J.-M. Fabre, M. Gonzalez, 1990-08-23 Many studies in cognitive psychology have provided evidence of systematic deviations in cognitive task performance relative to that dictated by optimality, rationality, or coherency. The texts in this volume present an account of research into the cognitive biases observed on various tasks: reasoning, categorization, evaluation, and probabilistic and confidence judgments. The authors have attempted to discern the contribution of the study of bias to our understanding of the cognitive processes involved in each case, rather than proposing an inventory of the different types of biases. A special section has been devoted to studies on the correction of biases and cognitive aids. |
| the 25 cognitive biases book: Connecting With Yourself Vishal Jacob, 2018-06-15 Every life is an interesting story, and this story is best written when people go through life’s experiences by staying connected to who they truly are. To stay connected to yourself, you need first to start listening from within. This book gives a perspective on why we think, feel and act the way we do, through concepts from neuroscience and psychology. It attempts to answer some of life’s key questions, such as— - Why do we all perceive things differently? - Why are we designed to do different things? - Why do we all learn things in different ways? - How are habits formed? - What role do emotions play in our lives? - What makes us happy? And finally, what it means and takes to stay connected to ourselves and others. “Great ideas for a better living, that not only help you to connect with yourself but also to connect with others.” Dr. David J Lincoln – Chief advisor and president ANLP India. “The simplicity of ideas and the depth of knowledge make this book a must-read for leaders everywhere.” Rajat Garg Master Certified Coach & Director, Global Board of Directors for The ICF (International Coaching Federation) “Vishal brings to life and connects many aspects of living with facts about the brain and how the human mind works. These easy to read and well-structured reflections ‘from the heart’ show the simple aspects of living life fully.” Chitra Ravi Founder & Principle consultant at SeedTLC, Regional Representative for India & Asia on the Board of Trustees of the ITAA (International Transactional Analysis Association) |
| the 25 cognitive biases book: Joining The Dark Side: The Role Of The Forensic Science Defence Expert David Schudel, 2022-09-06 The role of a forensic science defence expert is often referred to by those working for the police/state/government forensic labs as being on the 'dark side.'In Joining the Dark Side, author David Schudel outlines the evolution of a fascinating career that starts out in the dark side and looks at what problems can appear in forensic cases. The book delves into the problems inherent to forensic science, in particular cognitive bias and scientific philosophy. It also looks at the emotional impact and specific challenges behind forensic science and provides the reader with some sage advice on giving evidence in Court. |
| the 25 cognitive biases book: Improving Critical Thinking & Problem-Solving Skill Tawanna Soper, 2021-02-24 Like any other skill, learning to think critically or problem-solve takes time, perseverance and practice. Knowing which steps to take and how to apply them helps us master the process. By reading this book, you will: -Discover how to think critically -Learn how to combat cognitive biases -Become a better argumentative writer who can form logical and solid arguments -Understand and recognize divergent and convergent thinking -Discover how to become remarkable at asking the right questions -Get a deeper understanding of the critical thinking process -Be able to put your child on a critical thinking path -Discover what lawyers can teach you about learning how to think -And much, much more |
| the 25 cognitive biases book: Clear Thinking Lila Santoro, AI, 2025-03-14 “Clear Thinking” offers a practical guide to improve your thinking skills and decision-making by understanding and overcoming mental obstacles. It addresses cognitive biases, those unconscious mental shortcuts that can distort our perception, and also provides structured methods for effective problem-solving. For example, confirmation bias leads us to favor information confirming existing beliefs, while anchoring bias makes us overly rely on the first piece of information received. Understanding these biases is the first step toward more rational thought. The book progresses by first introducing the principles of clear thinking and exploring common cognitive biases, then it focuses on structured problem-solving methods such as first principles thinking. Finally, it integrates these concepts, demonstrating how to apply clear thinking to real-world scenarios like personal finance and career management. This approach empowers readers to achieve mental clarity and improve their judgment. |
| the 25 cognitive biases book: Happy School 365 Action Jackson, 2020-09-17 Shortlisted for Special Education Resource of the Year at the Education Resources Awards 2021. Motivate your learners to succeed with Action Jackson! From motivational speaker and founder of Fix Up Seminars, Action Jackson, comes an inspirational guide offering a tried-and-tested method that enables primary and secondary teachers to motivate young people and unlock their potential for success. Many learners are plagued with the fear of failure, anxious about self-image and apathetic towards the future. Are we, as educators, not responsible for helping them navigate through life and empowering them to unlock their potential? Happy School 365 is packed with 21 easy-to-implement ideas to motivate young people to achieve academic and personal success, helping them to make the most of school and life, build better relationships with teachers and develop a sense of self-worth, focus and discipline. Dividing his approach into five stages – the manifesto, the mission, the mindset, the method and the miracle – Jackson sets out a vision for what this method can achieve: well-rounded individuals who are agents of change for humanity. This is the must-have guide for all teachers looking to play their part in developing a generation that is happy, healthy and successful. |
| the 25 cognitive biases book: Misfit to Maven Ebonie Allard, 2015-11-30 A practical and inspiring book for misfit business rebels. Misfit to Maven is more sex, drugs and misadventure than other business books – reminding us all how extraordinary we can be, it will leave you inspired and ready to build a life as extraordinary as you are, that feels as good on the inside as it looks from the outside. Misfit to Maven tells Ebonie Allard’s story - from feeling ARGH about business and life to feeling AHHH about it all. The book is part story, part handbook and shows you how you can learn to listen and trust yourself implicitly. Sharing all her successes and failures, mistakes and milestones – from working in the TV industry to homeless and living in a boiler room - Ebonie shares with candid honesty everything that has led her to where she is now – living a life by design. This book is for you if you are unemployable because you are too creative, too innovative, too smart, too geeky or too full of heart to clock in and clock out of a job and or life. If you feel like a square peg in a round hole and want to move from a place of overwhelm and isolation to a place of clarity, progress and belonging. If you have felt stuck or unable to receive success. If you are self-employed, a micro-business owner, or an aspiring entrepreneur who wants to live a fully rounded, 360-degree life where there is space and time to work, rest and play. |
| the 25 cognitive biases book: Остановись и подумай: Идеи и стратегии, помогающие принимать верные решения Джейми Лестер, Наш мозг — удивительно мощный и совершенный инструмент, который иногда дает сбои, и тогда мы неправильно интерпретируем факты, верим историям, а не статистике, делаем скоропалительные выводы и не спешим от них отказываться. Особенно часто мы ошибаемся, когда информации не хватает, а решать надо срочно, прямо сейчас. Как же принимать решения обдуманно? Для начала — просто взять паузу и дать вашему мозгу поработать. Книга профессора Колумбийской школы бизнеса Джейми Лестера посвящена 34 ментальным моделям, которые помогают принимать более взвешенные и осознанные решения. Сжато и емко автор рассказывает, как избегать когнитивных искажений, таких как предвзятость подтверждения, неприятие потери или эффект якоря, рационально подходить к проблемам и улучшать качество жизни. В его книге вы найдете наглядные примеры, задания и советы, которые помогут принимать решения в разных областях жизни — от бытовых вопросов до инвестиций. |
| the 25 cognitive biases book: Revisiting the Critical Legacy of Shah Ismail Seyed Javad Miri, 2025-06-05 Explore the enigmatic legacy of Shah Ismail in this groundbreaking work by Seyed Javad Miri, wherein the author reexamines Shah Ismail not merely as a historical figure but as a mystic, poet, and thinker who profoundly influenced Iranian and global intellectual landscapes. Through critical approaches to knowledge, language, and social theory, the book unearths the marginalized Gnostic tradition of Khatai, revealing its enduring significance. By challenging Eurocentric and nationalist historiographies, Miri invites you to rethink the intersections of Irfan, governance, and cultural identity. |
| the 25 cognitive biases book: Unconscious Marketing Sam Page, 2015-08-01 These mental shortcuts are called cognitive biases, or heuristics. None of us are immune to them. We all use them in our decision-making process, whether we're aware of it, or not. Whatever product or service you're marketing, everything you do is about getting customers to make a choice - and cognitive biases affect every choice we make. |
| the 25 cognitive biases book: Libertarianism Jason Brennan, 2012 With the rise of the Tea Party movement, libertarian principles have risen to the forefront of Republican politics. But libertarianism is more than the philosophy of individual freedom and unfettered markets that Republicans have embraced. Brennan offers a nuanced portrait of libertarianism, proceeding through a series of questions to illuminate the essential elements of libertarianism and the problems the philosophy addresses, and overturns numerous misconceptions. |
| the 25 cognitive biases book: Cognitive Biases J.-P. Caverni, J.-M. Fabre, M. Gonzalez, 1990-08-23 Many studies in cognitive psychology have provided evidence of systematic deviations in cognitive task performance relative to that dictated by optimality, rationality, or coherency. The texts in this volume present an account of research into the cognitive biases observed on various tasks: reasoning, categorization, evaluation, and probabilistic and confidence judgments. The authors have attempted to discern the contribution of the study of bias to our understanding of the cognitive processes involved in each case, rather than proposing an inventory of the different types of biases. A special section has been devoted to studies on the correction of biases and cognitive aids. |
| the 25 cognitive biases book: The Law of Good People Yuval Feldman, 2018-06-07 Currently, the dominant enforcement paradigm is based on the idea that states deal with 'bad people' - or those pursuing their own self-interests - with laws that exact a price for misbehavior through sanctions and punishment. At the same time, by contrast, behavioral ethics posits that 'good people' are guided by cognitive processes and biases that enable them to bend the laws within the confines of their conscience. In this illuminating book, Yuval Feldman analyzes these paradigms and provides a broad theoretical and empirical comparison of traditional and non-traditional enforcement mechanisms to advance our understanding of how states can better deal with misdeeds committed by normative citizens blinded by cognitive biases regarding their own ethicality. By bridging the gap between new findings of behavioral ethics and traditional methods used to modify behavior, Feldman proposes a 'law of good people' that should be read by scholars and policymakers around the world. |
| the 25 cognitive biases book: Maitland's Clinical Companion E-Book Kevin Banks, Elly Hengeveld, 2009-10-20 This reference is ideal for students who need support during their neuromusculoskeletal clinical practice in areas such as communication, clinical reasoning, examination and assessment. It is a vital source for understanding the role of mobilization and manipulation in helping to maximize the recovery, rehabilitation and functioning of patients with movement-related disorders. The principles of the Maitland Concept of Manipulative Physiotherapy are applied to each body region so as to guide the student through to the appropriate selection, application and progression of mobilization and manipulation techniques within the context of contemporary physiotherapeutic rehabilitation. A vital companion to the classic texts – Maitland's Vertebral Manipulation and Maitland's Peripheral Manipulation – which promotes a patient-centred approach to neuromusculoskeletal disorders. - Learning objectives and self-assessment questions in every chapter enables students to reflect on their knowledge - Case studies highlights key aspects of the concepts to clinical practice - Clinical profiles for common neuromusculoskeletal conditions - Techniques described and accompanied by over 500 images - Picture key to identify types of examination, decision-making and techniques within the text |
| the 25 cognitive biases book: Phronesis and Quiddity in Management K. Kase, I. Nonaka, C. González Cantón, 2016-04-30 Phronesis and Quiddity in Management addresses the issue of the excellence in judgment-making, its concept and characterisation. This book investigates first into what constitutes excellent managerial skills centred on leadership revolving around judgement-making (rather than decision-making) and second into whether they can be taught. |
| the 25 cognitive biases book: Miller's Anesthesia, 2-Volume Set E-Book Michael A. Gropper, Lars I. Eriksson, Lee A. Fleisher, Neal H. Cohen, Kate Leslie, Oluwaseun Johnson-Akeju, 2024-07-18 Offering up-to-date coverage of everything from historical and international perspectives to basic science and today's clinical practice, Miller's Anesthesia, 10th Edition, remains the #1 reference and trusted learning resource for practitioners and trainees in this complex field. Dr. Michael Gropper leads a team of expert editors and contributing authors who provide current information on the technical, scientific, and clinical issues you face each day—whether you're managing a challenging patient care situation, preparing for the boards, or studying for recertification. - Addresses timely topics alongside foundational basic science for an in-depth and comprehensive understanding of the field. - Contains thoroughly up-to-date content, including two new chapters: The Immune System: Implications for Anesthetic Management and Emergency Preparedness in Healthcare. - Provides new content in key areas such as sustainability, global health equity, the effect of anesthetics on immune function, anesthesia for special populations, coverage of infectious diseases including COVID-19, and occupational exposure and safety. - Offers state-of-the-art coverage of anesthetic drugs, guidelines for anesthetic practice and patient safety, new techniques, step-by-step instructions for patient management, the unique needs of pediatric patients, and much more—all highlighted by more than 1,200 full-color illustrations (300 new to this edition) for enhanced visual clarity. - Includes 40+ video clips demonstrating patient positioning, ultrasound, echocardiograms, and other imaging, and anesthetic procedures in real time. |
| the 25 cognitive biases book: Gunderson & Tepper's Clinical Radiation Oncology, E-Book Joel E. Tepper, 2019-12-06 A comprehensive, multidisciplinary resource for the entire radiation oncology team, Gunderson & Tepper's Clinical Radiation Oncology, 5th Edition, thoroughly covers all aspects of this complex and dynamic field. Concise, templated chapters cover the basic biology of oncologic disease processes as well as updated treatment algorithms, the latest clinical guidelines, and state-of-the-art techniques and modalities. More than 1,000 images—detailed anatomy drawings, radiographic images, and more—provide outstanding visual support for every area of the text. - Divides content into three distinct sections for quick access to information: Scientific Foundations, Techniques and Modalities, and Disease Sites. Disease Site chapters include overviews summarizing the most important issues and concluding discussions on controversies and problems. - Features new and expanded content on molecular and cellular biology and its relevance in individualized treatment approaches, stereotactic radiation therapy, radiosurgery, proton therapy, biologic therapy, precision radiation therapy, targeted radiation, dosing guidelines for better quality of life and improved patient outcomes, and more. - Includes new chapters on Radiation Physics: Particle Therapy, Interventional Radiology, Radiation Therapy in the Elderly, Palliative Care, Quality and Safety, and Immunotherapy with Radiotherapy. - Provides guidance on single-modality and combined-modality approaches, as well as outcome data including disease control, survival, and treatment tolerance. - Includes access to videos on Intraoperative Irradiation, Prostate Brachytherapy, Penile Brachytherapy, and Ocular Melanoma. - Expert ConsultTM eBook version included with purchase. This enhanced eBook experience allows you to search all of the text, figures, and references from the book on a variety of devices. |
| the 25 cognitive biases book: Advances in Psychology , 1990 |
| the 25 cognitive biases book: Quantitative Value, + Web Site Wesley R. Gray, Tobias E. Carlisle, 2012-12-26 A must-read book on the quantitative value investment strategy Warren Buffett and Ed Thorp represent two spectrums of investing: one value driven, one quantitative. Where they align is in their belief that the market is beatable. This book seeks to take the best aspects of value investing and quantitative investing as disciplines and apply them to a completely unique approach to stock selection. Such an approach has several advantages over pure value or pure quantitative investing. This new investing strategy framed by the book is known as quantitative value, a superior, market-beating method to investing in stocks. Quantitative Value provides practical insights into an investment strategy that links the fundamental value investing philosophy of Warren Buffett with the quantitative value approach of Ed Thorp. It skillfully combines the best of Buffett and Ed Thorp—weaving their investment philosophies into a winning, market-beating investment strategy. First book to outline quantitative value strategies as they are practiced by actual market practitioners of the discipline Melds the probabilities and statistics used by quants such as Ed Thorp with the fundamental approaches to value investing as practiced by Warren Buffett and other leading value investors A companion Website contains supplementary material that allows you to learn in a hands-on fashion long after closing the book If you're looking to make the most of your time in today's markets, look no further than Quantitative Value. |
| the 25 cognitive biases book: Thought Patterns Lila Santoro, AI, 2025-03-15 Thought Patterns offers a self-help journey into understanding how our minds shape our reality, focusing on identifying and reshaping the automatic thoughts that influence our feelings and actions. Drawing from cognitive behavioral therapy (CBT), the book highlights how these often-unconscious thought patterns affect our emotional responses and behavioral tendencies. A key insight is the exploration of cognitive distortions, common thought patterns that lead to negative interpretations and self-defeating behaviors. By recognizing and modifying these patterns through cognitive restructuring, readers can gain greater control over their mental well-being and cultivate healthier cognitive habits for self-improvement. The book approaches this topic by tracing the development of cognitive theory and explaining how automatic thoughts arise. It then explores specific types of cognitive distortions, such as catastrophizing, providing real-world examples and practical exercises. The book emphasizes that modifying maladaptive thought patterns allows individuals to gain greater control over their emotional states and actions. This premise is supported by extensive research demonstrating the efficacy of CBT in addressing mental health challenges. The book culminates by integrating cognitive skills into daily life, fostering lasting positive change and improved mental health. |
| the 25 cognitive biases book: Mental Focus Lila Santoro, AI, 2025-03-15 Mental Focus zeroes in on boosting your cognitive function by targeting attention span, memory retention, and cognitive control. It unveils how everyday factors, like stress and tech use, can hinder focus, while also offering techniques such as mindfulness and environmental adjustments to sharpen attention. Did you know that cognitive function isn't fixed but can be improved through effort? The book progresses by dissecting memory types and exploring ways to enhance memory retention, including mnemonic devices and lifestyle tweaks for brain health. It also delves into executive functions like planning and decision-making, providing strategies for goal setting and impulse control. By using scientific studies and practical exercises, Mental Focus makes complex ideas accessible. Ultimately, this book distinguishes itself by providing practical, evidence-based strategies to enhance mental performance and overall well-being. It emphasizes real-world application, equipping readers with tools to improve focus at work or school, enhance memory for daily tasks, and make better decisions. |
| the 25 cognitive biases book: Strategy David Mackay, Mikko Arevuo, Maureen Meadows, 2023 A comprehensive, accessible and insightful guide designed specifically for students on a strategy or strategic management course. This text puts the implementation of strategy centre stage in order to empower tomorrow's business professionals to think, talk, and act like a strategist. |
| the 25 cognitive biases book: Beyond the Five Whys James C. Paterson, 2023-11-14 A straightforward explanation of root cause analysis and systems thinking, illustrating, with real-world examples and first-hand accounts, why things can ‘slip through our fingers’ and what to do to reduce the chances of things going off track. Beyond the Five Whys summarises, for the first time, many of the tried and tested ways of understanding problems using insights from aviation, high reliability organisations and a range of thought-provoking sources. The book provides readers with a clear and structured explanation how to analyse setbacks and head off problems in the first place. It will challenge much of the received wisdom, such as the idea there can be one root cause or that a person or bad culture could be a root cause. Specific areas covered: Learn what root causes are, how they differ from immediate and contributing causes and why it’s so important to go beyond the Five Whys technique for root cause analysis. Recalibrate the way you think about things going wrong, incorporating insights from systems thinking, so you can be clearer what ‘cultural’ or systemic problems mean in practice. Learn about the eight principal ways things can slip through our fingers. Go beyond the blame game and firefighting to avoid the never ending cycle of repeating issues. Strengthen your ability to read the output of a ‘lessons learned’ or enquiry report. Get a fresh perspective, using these techniques, on why the Titanic tragedy turned out so badly, and understand the numerous parallels between what happened then and a range of recent setbacks we have seen, such as the Covid 19 pandemic. Consider the broader application of these techniques to some of the challenges we face in the 21st century. Beyond the Five Whys also contains supplemental guidance how to make improvements in an organisation. It is of value to business managers and those in specialist roles such as GRC, ESG, risk, compliance, quality, project management, H&S, IT, and internal audit roles. |
| the 25 cognitive biases book: Freedom and Other Keys to Creativity Joaquim Franch, 2022-06-13 There is a lot of buzz on creativity and there are many ways to look at it but, in this book, you will not find a methodology for “unlocking your inner creative soul.” Instead, you will be immersed in a thought-provoking dive into neuroscience, philosophy, psychology, and a variety of references from arts and sciences. Creativity takes courage (and it also takes time): one must take the existential approach of becoming (a meaningful engagement with life). Enjoy creativity as a process, not as a tool to conquer a goal. Most people read one or two books on creativity in a lifetime, Joaquim Franch has probably read them all! In this book, he has broken them down, sorted out the common denominators, and put them in order to produce a book that is both thought proving and practical. An essential read for anyone interested in creativity. Ian Gibbs, with a degree in astrophysics and a postgrad in education, is an entrepreneur working as a learning-strategies specialist. Author of The Sorites Principle and the 2022 TEDx Talk, The Secret Key to Learning Hidden in Plain Sight. I consider it of great value that the author has made use of creative parameters to address its nature. The result is a useful and original book that undoubtedly helps to take a step further in understanding creativity. Matilde Obradors, Professor in the Department of Communication at the Pompeu Fabra University (Barcelona). Author of Creatividad y generación de ideas. My friend Joaquim is a true generalist (and a systems thinker) and, not surprisingly, with this work he has achieved a balanced vision of a widely studied subject in the Anglo-American world. It’s an honest intellectual analysis of diverse sources. Pere Marés, former Professor in the Automatic Control Department at the Polytechnic University of Catalonia (Barcelona). |
| the 25 cognitive biases book: How to Think in Medicine Milos Jenicek, 2018-08-06 Mastery of quality health care and patient safety begins as soon as we open the hospital doors for the first time and start acquiring practical experience. The acquisition of such experience includes much more than the development of sensorimotor skills and basic knowledge of sciences. It relies on effective reason, decision making, and communication shared by all health professionals, including physicians, nurses, dentists, pharmacists, and administrators. How to Think in Medicine, Reasoning, Decision Making, and Communications in Health Sciences is about these essential skills. It describes how physicians and health professionals reason, make decision, and practice medicine. Covering the basic considerations related to clinical and caregiver reasoning, it lays out a roadmap to help those new to health care as well as seasoned veterans overcome the complexities of working for the well-being of those who trust us with their physical and mental health. This book provides a step-by-step breakdown of the reasoning process for clinical work and clinical care. It examines both the general and medical ways of thinking, reasoning, argumentation, fact finding, and using evidence. It explores the principles of formal logic as applied to clinical problems and the use of evidence in logical reasoning. In addition to outline the fundamentals of decision making, it integrates coverage of clinical reasoning risk assessment, diagnosis, treatment, and prognosis in evidence-based medicine. Presented in four sections, this book discusses the history and position of the problem and the challenge of medical thinking; provides the philosophy interfacing topics of interest for health sciences professionals including the probabilities, uncertainties, risks, and other quantifications in health by steps of clinical work; decision making in clinical and community health care, research, and practice; Communication in clinical and community care including how to write medical articles, clinical case studies and case reporting, and oral and written communication in clinical and community practice and care. |
| the 25 cognitive biases book: The Persuasion Code Christophe Morin, Patrick Renvoise, 2018-09-19 The Persuasion Code Capture, convince, and close—scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMapTM. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy. This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It’ll teach you the value of the award-winning persuasion model NeuroMapTM : the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results. Written by the founders of SalesBrain who pioneered the field of neuromarketing SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO Includes guidance for creating your own neuromarketing plan Advance your business or career by creating persuasive messages based on the working principle of the brain. |
| the 25 cognitive biases book: Reason: Books I & II Bo Bennett, PhD, 2016-06-07 This book is based on the first five years of The Dr. Bo Show, where Bo takes a critical thinking-, reason-, and science-based approach to issues that matter with the goal of educating and entertaining. Every chapter in the book explores a different aspect of reason by using a real-world issue or example. Part one is about how science works even when the public thinks it doesn't. Part two will certainly ruffle some feathers by offering a reason- and science-based perspective on issues where political correctness has gone awry. Part three provides some data-driven advice for your health and well-being. Part four looks at human behavior and how we can better navigate our social worlds. In part five we put on our skeptical goggles and critically examine a few commonly-held beliefs. In the final section, we look at a few ways how we all can make the world a better place. |
| the 25 cognitive biases book: Can We Cope with the Complexity of Reality? Why Craving Easy Answers Is at the Root of our Problems Rolf Jucker, 2020-04-14 Education for a viable future has never been more important than in our era of climate change, fake news, self-illusions, and political upheaval. Whether humanity will have a dignified future hangs in the balance. The urgency of finding sound solutions to a number of complex problems is obvious. We can’t really allow ourselves to get it wrong, but the temptation to fall for easy, convenient answers is considerable. This book focuses on emerging insights from various fields which allow us to collectively build evidence-based and wise solutions. This requires us to clarify how to arrive at a sound understanding of reality, which belief-systems and ideologies impede this understanding, and which issues need to be addressed as a matter of urgency. We cannot solve the climate crisis or any other pressing problems besetting humanity by using mental models which are demonstrably flawed. We ignore important findings and insights in fields unfamiliar to us at our peril. Whatever our professional field, we need to self-critically reflect on the conclusions presented in this book in order to increase the quality and efficacy of our educational interventions for a better world. |
| the 25 cognitive biases book: Democratic Reason Hélène Landemore, 2012-12-23 Individual decision making can often be wrong due to misinformation, impulses, or biases. Collective decision making, on the other hand, can be surprisingly accurate. In Democratic Reason, Hélène Landemore demonstrates that the very factors behind the superiority of collective decision making add up to a strong case for democracy. She shows that the processes and procedures of democratic decision making form a cognitive system that ensures that decisions taken by the many are more likely to be right than decisions taken by the few. Democracy as a form of government is therefore valuable not only because it is legitimate and just, but also because it is smart. Landemore considers how the argument plays out with respect to two main mechanisms of democratic politics: inclusive deliberation and majority rule. In deliberative settings, the truth-tracking properties of deliberation are enhanced more by inclusiveness than by individual competence. Landemore explores this idea in the contexts of representative democracy and the selection of representatives. She also discusses several models for the wisdom of crowds channeled by majority rule, examining the trade-offs between inclusiveness and individual competence in voting. When inclusive deliberation and majority rule are combined, they beat less inclusive methods, in which one person or a small group decide. Democratic Reason thus establishes the superiority of democracy as a way of making decisions for the common good. |
| the 25 cognitive biases book: The Digital Reinforcement of Bias and Belief Patrizia A. Ecker, 2025-04-17 This book explores how digital environments amplify confirmation bias, shaping the way individuals consume, create, and recall information. Focusing on web-based platforms such as social media and online news, the book examines the role of active content creation and temporal dynamics in reinforcing existing beliefs and perpetuating cognitive feedback loops. Through original research and case studies, it highlights the interplay between algorithmic curation, participatory engagement, and misinformation spread in online spaces. This book fills a critical gap in research on the psychological mechanisms underlying bias formation in the digital age. It provides insights for tech leaders, media experts, and policymakers seeking to understand and mitigate the cognitive and societal impact of online information processing. By bridging the fields of cyberpsychology, media studies, and artificial intelligence, it offers strategies for fostering more balanced digital ecosystems. |
| the 25 cognitive biases book: Critical Thinking Scott Lovell, 2018-07-25 If you want to improve your critical thinking and problem-solving skills and become a master at decision-making, then keep reading... Critical thinking skills are essential in the new knowledge economy. Jobs require increasing demands of flexible intellectual skills, and the ability to analyze information and integrate diverse sources of knowledge in solving problems. But the truth is that even though the demand for critical thinking is rising, people are still making costly decisions on a daily basis. You see, most people make the same mistakes - with both their thinking and decision-making. You may even fall victim to several cognitive biases... without even realizing. But now, you can stay informed with insider tips, usually only known to the best decision-makers, which will maximize your chances of making the right decisions in school, your job, company or in family situations. By reading Critical Thinking: How to Improve Your Critical Thinking and Problem-Solving Skills and Avoid the 25 Cognitive Biases in Decision-Making, you will: Discover how to think critically Learn how to combat cognitive biases Become a better argumentative writer who can form logical and solid arguments Understand and recognize divergent and convergent thinking Discover how to become remarkable at asking the right questions Get a deeper understanding of the critical thinking process Be able to put your child on a critical thinking path Discover what lawyers can teach you about learning how to think And much, much more So if you want to learn more about how to think critically and combat cognitive biases that distort your thinking, click add to cart! |
| the 25 cognitive biases book: Minnesota Law Review , 2010-04 |
| the 25 cognitive biases book: Behavioral Finance and Wealth Management Michael M. Pompian, 2012-01-03 The book that applies behavioral finance to the real world Understanding how to use behavioral finance theory in investing is a hot topic these days. Nobel laureate Daniel Kahneman has described financial advising as a prescriptive activity whose main objective should be to guide investors to make decisions that serve their best interests. The reality? That's easier said than done. In the Second Edition of Behavioral Finance and Wealth Management, Michael Pompian takes a practical approach to the growing science of behavioral finance, and puts it to use for real investors. He applies knowledge of 20 of the most prominent individual investor biases into behaviorally-modified asset allocation decisions. Offering investors and financial advisors a self-help book, Pompian shows how to create investment strategies that leverage the latest cutting edge research into behavioral biases of individual investors. This book: Shows investors and financial advisors how to either moderate or adapt to behavioral biases, in order to improve investment results and identifies the best practical allocation for investment portfolios. Using these two sound approaches for guiding investment decision-making, behavioral biases are incorporated into the portfolio management process Uses updated cases studies to show investors and financial advisors how an investor's behavior can be modified to improve investment decision-making Provides useable methods for creating behaviorally modified investment portfolios, which may help investors to reach their long term financial goals Heightens awareness of biases so that financial decisions and resulting economic outcomes are improved Offers advice on managing the effects of each bias in order to improve investment results This Second Edition illustrates investors' behavioral biases in detail and offers financial advisors and their clients practical advice about how to apply the science of behavioral finance to improve overall investment decision making. |
| the 25 cognitive biases book: A Behavioral Economics Approach to Interactive Information Retrieval Jiqun Liu, 2023-02-17 This book brings together the insights from three different areas, Information Seeking and Retrieval, Cognitive Psychology, and Behavioral Economics, and shows how this new interdisciplinary approach can advance our knowledge about users interacting with diverse search systems, especially their seemingly irrational decisions and anomalies that could not be predicted by most normative models. The first part “Foundation” of this book introduces the general notions and fundamentals of this new approach, as well as the main concepts, terminology and theories. The second part “Beyond Rational Agents” describes the systematic biases and cognitive limits confirmed by behavioral experiments of varying types and explains in detail how they contradict the assumptions and predictions of formal models in information retrieval (IR). The third part “Toward A Behavioral Economics Approach” first synthesizes the findings from existing preliminary research on bounded rationality and behavioral economics modeling in information seeking, retrieval, and recommender system communities. Then, it discusses the implications, open questions and methodological challenges of applying the behavioral economics framework to different sub-areas of IR research and practices, such as modeling users and search sessions, developing unbiased learning to rank and adaptive recommendations algorithms, implementing bias-aware intelligent task support, as well as extending the conceptualization and evaluation on IR fairness, accountability, transparency and ethics (FATE) with the knowledge regarding both human biases and algorithmic biases. This book introduces a behavioral economics framework to IR scientists seeking a new perspective on both fundamental and new emerging problems of IR as well as the development and evaluation of bias-aware intelligent information systems. It is especially intended for researchers working on IR and human-information interaction who want to learn about the potential offered by behavioral economics in their own research areas. |
| the 25 cognitive biases book: Cognitive Learning Methods Mason Ross, AI, 2025-02-22 Cognitive Learning Methods offers evidence-based strategies to enhance learning and knowledge retention, focusing on cognitive learning and its practical applications. It emphasizes the importance of understanding and utilizing cognitive processes to improve educational outcomes. Readers will discover how metacognition, or thinking about thinking, enables self-regulated learning, and how cognitive load theory provides techniques to manage cognitive demands effectively. The book uniquely presents personalized learning strategies, demonstrating how to customize cognitive methods to individual learning styles and cognitive profiles. It explores core cognitive learning principles, then moves into key areas like self-explanation and interleaved practice. Cognitive load management techniques are also addressed, offering guidance on reducing extraneous cognitive load, before culminating with real-world case studies. This academic yet accessible guide is ideal for educators, trainers, and students seeking to optimize learning through study habits and instructional design. By understanding how the brain processes information, readers can overcome learning obstacles and achieve lasting retention, making this book a valuable resource for effective learning in diverse contexts. |
| the 25 cognitive biases book: Cognitive Biases And The Blind Spots Of Critical Thinking Phillip T. Erickson, 2020-05-27 You Don’t Ever Want To Lose Out On Achieving Super Success In Life On Account Of Cognitive Biases and Blind Spots of Critical Thinking Blighting Your Decision Making? Then Read On! Are you one of those people who find it difficult to get along with people or read situations? Do you feel that your life would change considerably for the better if you could get rid of your cognitive biases and improve your critical thinking skills? Have you always been awed at the sight of some people being able to feel comfortable in whatever situation life puts them in? Would you like to be one of those people? Do you also worry about your irrational behavior becoming a stumbling block in your personal and professional growth? What if you were told that you could find a great way of getting rid of your biases, blind spots and display of irrational behavior? Do you think that there is nothing on the face of this world that can help you overcome your predilection to make a hash of your social interactions? Then this book is what squarely addresses your concerns. You need to look no further than this masterfully created tome about all things concerning concealed biases, blind spots and irrational models of behavior! It contains everything that you need to know about critical thinking––what it is and what you can do to enhance it. It explains why some people have great emotional maturity and critical thinking ability and some seemingly none whatsoever. It makes you understand and believe that you can develop great emotional stability and the ability to come out on top in crucial situations. By reading this book you get to: -Understand what cognitive biases and blind spots of critical thinking are. -Understand the impact of critical thinking on decision-making. -Understand what critical thinking is and how it can stop you from following irrational mental models of thinking. -Learn to be great at critical thinking and optimal decision making. Sure, there are a million articles and many books out there that make similar claims, but those are nothing more than just claims. Understanding cognitive biases, and blind spots of critical thinking involves the study of the human mind, which anyone will tell you is in the realm of the highest science. This book has referenced the latest scientific advances that are peer validated and accepted as relevant facts by the scientific community. Reading this book will bring about an epiphany of your mind and transform your life. But only if you act now! |
| the 25 cognitive biases book: Decisions, Preferences, and Heuristics Pere Mir-Artigues, 2023-08-14 This enlightening book comprehensively maps the current state of economic psychology and behavioural economics. Exploring key concepts, topics and models in the field, it is also a launching pad for future research and provides useful insights on how good personal and professional decisions can be made, advancing microeconomic discourse. |
| the 25 cognitive biases book: The Pursuit of Kindness Éamonn Toland, 2021-05-27 Richard Dawkins once wrote, Let us try to teach generosity and altruism, because we are born selfish. Francis Collins, former Director of the Human Genome Project, believed that our selfless moral feelings conflict with the evolutionary urge to preserve our DNA, and could only have come to pass as a result of divine intervention. They were both wrong. In The Pursuit of Kindness, Éamonn Toland provides compelling evidence from biology, psychology, history and archaeology that, for 95 percent of the time that humans have walked the earth, survival of the fittest for our species has meant survival of the kindest. In fascinating, clearly written and entertaining prose, he argues that collaboration is more deeply engrained than competition, and that it is only by working together that human beings can prosper. In an increasingly polarised world, The Pursuit of Kindness offers an optimistic view of human development; it is essential reading for all those interested in the survival of the human species. |
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For those who had the 15-min search cooldown on points but …
The cooldown is going to cost me a 604 day streak. I have been sick and fell asleep I woke to find there is 20 minutes left in the day and I only achieved 25 mobile points in searches so I think I …
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How can I display an RTSP video stream in a web page?
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How can I manually download .vsix files now that the VS Code ...
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