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| strategic marketing concepts and cases: Strategic Marketing Russell Abratt, Michael Bendixen, 2018-07-04 This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management. With case studies from a broad range of global contexts and industries, including Burger King, FedEx, and Twitter, readers will gain a working knowledge of developing and applying market-driven strategy. Through case analysis, students will learn to: examine the role of corporate, business, and marketing strategy in strategic marketing; recognize the implications of markets on competitive space with an emphasis on competitive positioning and growth; interpret the various elements of marketing strategy and apply them to a particular real-world situation; apply sound decision-making strategies and analytical frameworks to specific strategic marketing problems and issues; apply ethical frameworks to strategic marketing situations. Strategic Marketing: Concepts and Cases is ideal for advanced undergraduate and postgraduate students, as well as those studying for an MBA or executive courses in strategic marketing or marketing management. |
| strategic marketing concepts and cases: Strategic Marketing Graeme Drummond, John Ensor, Chartered Institute of Marketing, 2001 Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of a market-led orientation and a resource/asset-based approach to internal analysis and planning. The text provides a synthesis of key strategic marketing concepts in a concise and comprehensive way, and is tightly written to accommodate the reading time pressures on students. The material is highly exam focused and has been class tested and refined. Completely revised and updated, the second edition of Strategic Marketing: planning and control includes chapters on 'competitive intelligence', 'strategy formulation' and 'strategic implementation'. The final chapter, featuring mini case studies, has been thoroughly revised with new and up to date case material. * Newly revised to be applicable for the Advanced Certificate in Marketing (Stage 2) level of the CIM qualifications * The material presented is easy to read in a user-friendly layout * The final chapter has been re-written to include new and up-to-date case studies |
| strategic marketing concepts and cases: Strategic Marketing Problems Roger A. Kerin, Robert A. Peterson, 2007 This best-selling book is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive case studies provide an opportunity for those concepts and tools to be employed in practice. Consisting of 10 chapters and 44 cases that feature contemporary marketing perspectives and practices, this book covers the topics of marketing management: its foundations; financial aspects; decision-making and case analysis; opportunity analysis, market segmentation, and market targeting; product and service strategy and brand management; integrated marketing communication strategy and management; pricing strategy and management; the control process; and comprehensive marketing programs. For marketing executives and professionals. |
| strategic marketing concepts and cases: Strategic Marketing Management : Text And Cases U C Mathur, 2006-01-01 Marketing as a discipline has gained importance in the wake of a continuous onslaught of powerful multinational competitors. Companies need to take accurate and speedy decisions especially in this major revenue-earning area. Therefore, students of marketing management must equip themselves with the concepts and tools of making strategic plans for marketing as well as understanding and solving marketing problems. The book provides marketing perspective and customer orientation to companies management activities, covering opportunity analysis, market segmentation techniques, product selection strategy, pricing plans, service based sustainable competitive advantage and brand management. The book contains a number of case studies that help students in obtaining virtual corporate experience of the marketing concepts by handling and solving the cases. The salient features of the book are: Detailed analysis of the existing market situations A selection of the options available to the marketers for planning marketing strategies Concepts of product selection, pricing, market segmentation Specially selected case studies for ease of understanding the marketing nuances. The book stresses on student s holistic learning subtleties of the complex and diverse areas of comprehensive marketing programme and communication mix through advertising and promotion strategies. The book has interactive exercises dealing with marketing situations that are meant to excite the psyche of the students and provide involvement based learning programme. |
| strategic marketing concepts and cases: Strategic Marketing Cravens, 2012-06-21 |
| strategic marketing concepts and cases: Services Marketing: Concepts, Strategies, & Cases K. Douglas Hoffman, John E.G. Bateson, 2016-01-01 Readers examine the use of services marketing as a competitive tool from a uniquely broad perspective with Hoffman/Bateson’s SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structure, this book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products. A wealth of real examples feature a variety of businesses from industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and other services. Cutting-edge data addresses current issues, such as sustainability, technology, and the global market, giving readers valuable insights and important skills for success in business today. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version. |
| strategic marketing concepts and cases: Strategic Marketing John Atkinson, Ian Wilson, 1996 This book is designed to help both students and the general reader gain a practical understanding of the strategic marketing process, and how it can be applied to a variety of real-life organisational and national environments. As a case book it encourages readers to develop a 'strategic mindset' towards the development of marketing programmes. The cases are based upon primary information and many are complemented by financial data, thus allowing readers to become 'insiders' rather than observers. Cases are supported by sections on relevant theory and specific learning notes. Part one introduces and reviews relevant strategic marketing concepts and practices. Introductory chapters explore the strategy/marketing interface, the conventional strategic marketing process and some contemporary challenges to established practices. Part two gives readers the chance to apply strategic marketing principles to a variety of situations, and information is introduced to emphasise the urgency of the situation, whilst the reality of the fiancial data serves to constrain the submission of unrealistic marketing programmes. Strategic Marketing: Cases, Concepts and Challenges is essential reading for students and practitioners who wish to bridge strategic marketing theory and practice in the wider organisational context. The text is suitable for students of marketing and strategy at undergraduate, professional and masters levels. |
| strategic marketing concepts and cases: Strategic Marketing - Concepts And Cases - K. R. Jayasimha, 2003-03-31 For insights into today s marketing environment, read this two-part series on strategic marketing. Volume I looks at the models on which business houses were based. Case studies that strengthen the facts presented here are of Arrow, Tanishq, Clinic, Cadbu |
| strategic marketing concepts and cases: Modern Marketing Research Fred M.. Feinberg, Thomas C.. Kinnear, James Ronald Taylor, 2013 Descriptive and analytical, MODERN MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES, 2E, International Edition is a comprehensive introduction to the practice of marketing research. The book walks you through each step of the marketing research process, from project design and data collection to analyzing findings with statistical methods and preparing the final report. Making sense of complex marketing data, MODERN MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES, 2E, International Edition explains in detail the analytical and statistical approaches essential in marketing research, including standard multivariate methods like Factor, Cluster, and Conjoint Analyses, as well as the latest Hierarchical Bayes, Heterogeneity, and Sample Selection techniques. More than three dozen in-text cases highlight research projects in business and academic settings, while numerous examples and special interviews with industry experts give you an in-depth perspective of marketing research and its applications in the real world. |
| strategic marketing concepts and cases: Digital Sport Marketing Alan Seymour, Paul Blakey, 2020-09-10 Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key issues, emerging topics and practical techniques. The book surveys the new international digital landscape in sport business and explains how to apply digital marketing across key areas from fan engagement and public relations to strategic communication and branding. Every chapter includes discussion of key concepts, an in-depth case study, and an in-depth conversation with a leading industry practitioner that demonstrates how digital marketing works in the real world. Full of useful features, this is an essential textbook for any sport marketing, sport management, sport business or sport development course. |
| strategic marketing concepts and cases: Strategic Marketing David W. Cravens, Nigel Piercy, 2006 Strategic Marketing 8/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective andextends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. Author David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Sciencećs Outstanding Marketing Educator Award. Co-author Nigel Piercy, has a particular research interest in market-led strategic change and sales management, for which he has attracted academic and practitioner acclaim in the UK and USA. |
| strategic marketing concepts and cases: Strategic Marketing Management Alexander Chernev, 2009 Strategic Marketing Management (5th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book provides a big-picture approach for developing new marketing campaigns and evaluating the success of ongoing marketing programs. |
| strategic marketing concepts and cases: Crafting and Executing Strategy Arthur A. Thompson, Alonzo J. Strickland, John E. Gamble, 2005 Presenting the most recent developments in research and strategy, this text applies these theories and illustrates their implementation in business cases. |
| strategic marketing concepts and cases: Essentials of Services Marketing K. Douglas Hoffman, John E. G. Bateson, 1997 The primary objective of (this book) is to provide instructional materials that not only introduce the student to the field of services marketing but also acquaint the student with specific customer service issues.... The (book first) concentrates on defining services marketing and providing the basic concepts that differentiate the marketing of services from the marketing of tangibles.... (It then discusses) topics that concern the management of the service encounter.... (The book also) focuses on customer satisfaction and service quality issues. Methods for tracking service failures and employee recovery efforts as well as customer retention strategies are also presented.... (The book concludes with) nine cases that illustrate the topics discussed throughout the book. -Pref. |
| strategic marketing concepts and cases: Strategic Marketing - Concepts And Cases - Braj Mohan Chaturvedi, 2004-03-27 For insights into today s marketing environment, read this two-part series on strategic marketing. Volume I looks at the models on which business houses were based. Case studies that strengthen the facts presented here are of Arrow, Tanishq, Clinic, Cadbu |
| strategic marketing concepts and cases: The Manager's Guide to Competitive Marketing Strategies Norton Paley, 2006 HOW TO MAKE YOUR BUSINESS MORE PROFITABLE AND SUCCESSFUL THROUGH MARKETING. |
| strategic marketing concepts and cases: Key Concepts in Marketing Jim Blythe, 2009-02-16 `If you want a clear, well written and authoritative introduction to the ideas and concepts that underpin the marketing discipline, this is the book for you′ - Emeritus Professor Michael J Baker `Each section draws the reader in to the story - the what and why of marketing, and also deals well with how. While it is educational and informing it is also a jolly good read′ - Heather Skinner, Principal Lecturer, Glamorgan Business School The perfect quick reference text for your marketing course, Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Over 50 essential concepts are covered, including the marketing mix, branding, consumerism, marketing communication and corporate image. Each entries features: - Useful definition box - Summary of the concept - A broader discussion - Examples and illustrations - Key literature references This extremely readable and accessible format provides the reader a wealth of information at their fingertips, and provides a valuable reference to any student of marketing. The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension. |
| strategic marketing concepts and cases: Advanced Marketing Strategy Glen L. Urban, Steven H. Star, 1991 This book aims to present state-of-the-art marketing technology in a three-level decision and analysis framework, and to integrate case studies with the text. It provides a flow diagram for formulating marketing strategies, and offers case studies developed to provide practice with the book's concepts, applying both managerial judgement and higher-level analytical approaches to complex marketing strategy problems. There is also software support demonstrating the level of analysis, and an annual marketing plan. |
| strategic marketing concepts and cases: Hospitality Strategic Management Cathy A. Enz, 2009-04-07 Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses or hospitality industry executives interested in developing their strategic management skills. |
| strategic marketing concepts and cases: HBR's 10 Must Reads on Strategic Marketing (with featured article ÒMarketing Myopia,Ó by Theodore Levitt) Harvard Business Review, 2013-04-02 NEW from the bestselling HBR’s 10 Must Reads series. Stop pushing products—and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: • Figure out what business you’re really in • Create products that perform the jobs people need to get done • Get a bird’s-eye view of your brand’s strengths and weaknesses • Tap a market that’s larger than China and India combined • Deliver superior value to your B2B customers • End the war between sales and marketing Looking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series: HBR’s 10 Must Reads: The Essentials HBR’s 10 Must Reads on Communication HBR’s 10 Must Reads on Collaboration HBR’s 10 Must Reads on Innovation HBR’s 10 Must Reads on Leadership HBR’s 10 Must Reads on Making Smart Decisions HBR’s 10 Must Reads on Managing Yourself HBR’s 10 Must Reads on Teams |
| strategic marketing concepts and cases: Marketing Strategy Hooman Estelami, 2019-02-19 This book provides a concise and precise guide to strategic marketing. A scientifically-based view of marketing strategy which is informed by empirically established facts guides modern strategic marketing thinking. The structure of this book reflects this scientific approach in providing marketing managers with the foundational knowledge needed to formulate effective marketing strategies. The concepts covered in the book are based on the author's decades of research, consulting and executive teaching and can be applied in a range of marketing contexts. To facilitate learning, the book contains hands-on applications, cases and problem sets to allow readers to apply the covered concepts. The material covered will aid in developing the skills and vision that marketing managers need to lead strategic marketing activities, and to adopt a well thought-out approach to the strategy formulation process. |
| strategic marketing concepts and cases: Events as a Strategic Marketing Tool, 2nd Edition Dorothé Gerritsen, Ronald van Olderen, 2020-03-19 Fully updated and with new case studies throughout, this second edition reviews the way organizations use events to connect with their visitors. It covers the development of the experience economy, the steps from strategy to concept, event design and touchpoints. It also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. Concluding with a chapter on effect measurement and evaluation, and including a wealth of internationally relevant examples, the book gives a thorough insight into the way events can help reach strategic marketing goals. |
| strategic marketing concepts and cases: Contemporary Marketing Strategy Rajagopal, 2019-02-01 The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. This book develops knowledge and skills on building market-centric and competition-oriented models. Discussions in the book illustrate strategies for managing competitive market interventions through advanced marketing-mix elements across nine chapters. Various perspectives on innovation and technology for expanding and establishing business in competitive markets are critically reviewed in these chapters. This book examines advanced marketing-mix and several consumer-centric strategies to co-create new businesses in new markets by associating consumers. |
| strategic marketing concepts and cases: Strategic Marketing For Health Care Organizations Philip Kotler, Robert J. Stevens, Joel I. Shalowitz, 2021-02-17 A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems There has been an unmet need for a health care marketing text that focuses on solving real-world health care problems. The all new second edition of Strategic Marketing for Health Care Organizations meets this need by using an innovative approach supported by the authors' deep academic, health management, and medical experience. Kotler, Stevens, and Shalowitz begin by establishing a foundation of marketing management principles. A stepwise approach is used to guide readers through the application of these marketing concepts to a physician marketing plan. The value of using environmental analysis to detect health care market opportunities and threats then follows. Readers are shown how secondary and primary marketing research is used to analyze environmental forces affecting a wide range of health care market participants. The heart of the book demonstrates how health management problems are solved using marketing tools and the latest available market data and information. Since the health care market is broad, heterogenous, and interconnected, it is important to have a comprehensive perspective. Individual chapters cover marketing for consumers, physicians, hospitals, health tech companies, biopharma companies, and social cause marketing – with strategies in this last chapter very relevant to the Covid-19 pandemic. Each chapter gives readers the opportunity to improve marketing problem-solving skills through discussion questions, case studies, and exercises. |
| strategic marketing concepts and cases: Introducing Marketing John Burnett, 2018-07-11 Integrated Marketing boxes illustrate how companies apply principles. |
| strategic marketing concepts and cases: Strategic Management (Text and Cases) Gupta C.B., Gives chapter outline to indicate the topics covered in each chapter. Provides diagrams and tables to illustrate the text. Includes examples from Indian organisations. Incorporates chapter-end summary for quick recapitulation. Gives test questions culled from MBA, M.Com and BBA examinations Includes case studies at the end of every chapter. This textbook is designed for the students of MBA and M.Com. Besides, it will also be useful to the students of MHROD, MIB and MBE. Students of postgraduate diploma in global business operations, chartered accountancy and BBA will also find this book useful. |
| strategic marketing concepts and cases: Market Entry Strategies Mario Glowik, 2020-09-21 This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers’ valuable feedback from successful previous editions this version targets to improve the readability. New firm cases of Delivery Hero and Tesla contribute to broaden the books’ industry focus. Particular attention is paid on the case studies developed to exercise in light of business practice what is theoretically taught and explained in the textbook. Through its link to digital learning tools such as charts available to the public at YouTube this new edition provides best pre-requisites for distance learning environments. |
| strategic marketing concepts and cases: Strategic Marketing Torsten Tomczak, Sven Reinecke, Alfred Kuss, 2017-09-15 Dieses Lehrbuch führt in verständlicher, systematischer und knapper Form in die Problemfelder der Marketingplanung ein. Sowohl die Marketingplanung auf der Unternehmens- und Geschäftsfeldebene als auch die Planung des Marketing-Mix werden behandelt. Mit Hilfe von zahlreichen kurzen Fallbeispielen werden wesentliche Aspekte des Inhaltes veranschaulicht. Die Autoren haben in der 7. Auflage alle Kapitel überarbeitet und diverse neue Praxisbeispiele aufgenommen. Bei der Markenführung wurden einige Grundlagen ergänzt. |
| strategic marketing concepts and cases: Customer Relationship Management V. Kumar, Werner Reinartz, 2018-05-15 This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title “CRM at Work” all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving. The book is a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM. The new edition provides an updated perspective on the latest research results and incorporates the impact of the digital transformation on the CRM domain. |
| strategic marketing concepts and cases: Market-Led Strategic Change Nigel F. Piercy, 2012-05-04 The third edition of Market-Led Strategic Change builds on the massive success of the previous two editions, popular with lecturers and students alike, presenting an innovative approach to solving an old problem: making marketing happen! In his witty and direct style, Nigel Piercy has radically updated this seminal text, popular with managers, students, and lecturers alike, to take into account the most recent developments in the field. With a central focus on customer value and creative strategic thinking, he fully evaluates the impact of electronic business on marketing and sales strategy, and stresses the goal of totally integrated marketing to deliver superior customer value. Reality Checks throughout the text challenge the reader to be realistic and pragmatic. The book confronts the critical issues now faced in strategic marketing: · escalating customer demands driving the imperative for superior value · totally integrated marketing to deliver customer value · the profound impact of electronic business on customer relationships · managing processes like planning and budgeting to achieve effective implementation At once pragmatic, cutting-edge and thought-provoking, Market-Led Strategic Change is essential reading for all managers, students and lecturers seeking a definitive guide to the demands and challenges of strategic marketing in the 21st century. |
| strategic marketing concepts and cases: Strategic Social Marketing Jeff French, Ross Gordon, 2015-01-31 This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. ′For anyone interested in great social marketing practice in the 21st century, and how it needs to adapt as our understanding of behaviour change evolves, this publication is chock full of good practice and smart strategy.’ Dan Metcalfe, Deputy Director - Marketing, Public Health England, UK Strategic Social Marketing takes a systemic approach to explaining and illustrating the added value of applying marketing to solve social problems. The authors present social marketing principles in a strategic, critical and reflexive way to help engender social good via the effectiveness and efficiency of social programmes in areas such as Health, Environment, Governance and Public Policy. In illustrating how it can be applied, the text places Strategic Social Marketing in a global context, giving examples and case studies from around the world. Set into a clear structure it: Takes you through an exploration of why marketing should be an integral component of all social programme design and delivery when looking to achieve social good Moves on to the nature and application of social marketing, rethinking traditional concepts such as ‘value’ and ‘exchange’ in the social context Lays out the ‘how to’ so you can create fully realised strategy, plans, frameworks and tactics to influence behaviours. Visit the Strategic Social Marketing Website - Featuring free resources for marketing students and lecturers. |
| strategic marketing concepts and cases: Product and Services Management George Avlonitis, Paulina Papastathopoulou, 2006-04-11 `A text that successfully bridges the gap between academic theorizing and practitioner applicability because it uses multiple real-world examples/mini-cases of management techniques to illustrate the well-researched academic theoretical foundations of the book′ - Creativity and Innovation Management `A complete and useful treatment of the domain of product and service decisions. This book is unique in its treatment, dealing with product and service portfolio evaluation, new product/service development and product/service elimination in an integrated manner. Enlivened by many mini-cases, the book provides a soup-to-nuts approach that will prove very attractive for students and be a valuable reference for managers as well. Highly recommended′ - Gary L Lilien, Distinguished Research Professor of Management Science, Penn State University `Product and Services Management (PSM) is a welcome, up to date summary of the key issues facing firms in developing and refreshing their portfolios. The examples and cases bring the academic arguments clearly into focus and demonstrate the crucial role of PSM in leading the overall strategy of the firm′ - Professor Graham Hooley, Senior Pro-Vice-Chancellor, Aston University, Birmingham `Managers responsible for and students interested in product portfolio decisions previously had to consult several sources for obtaining up-to-date information; books on new product development, articles on service development, readers on product management, and frameworks for product evaluation and termination. With the book Product and Services Management the reader obtains four-in-one. Avlonitis and Papastathopoulou reveal in a compelling and comprehensive manner why product decisions are the cornerstone of modern marketing and business, and illustrate the theory with numerous mini-cases from Europe and elsewhere. A must read for everyone with a passion for products′ - Dr Erik Jan Hultink, Professor of New Product Marketing, Delft University of Technology This book provides a holistic approach to the study of product and services management. It looks at the key milestones within a product′s or service life cycle and considers in detail three crucial areas within product management, namely product/service portfolio evaluation, new product/service development and product/service elimination. Based on research conducted in Europe and North America, this book includes revealing cases studies that will help students make important connections between theory and practice. The pedagogical features provided in each chapter include chapter introduction, summary, questions and a further reading section. Additional material for instructors include PowerPoint slides and indicative answers to each chapter′s questions. This book is written for undergraduate and postgraduate students of business administration who are pursuing courses in marketing, product portfolio management, new product development and product policy. |
| strategic marketing concepts and cases: Marketing Planning & Strategy John Dawes, 2021-08-11 This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank. |
| strategic marketing concepts and cases: Marketing Strategy Orville C. Walker, John Walker Mullins, 2014 Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition. |
| strategic marketing concepts and cases: Strategic Marketing Management - The Framework, 10th Edition Alexander Chernev, 2019-01-15 This book delineates the fundamentals of marketing strategy, offers a systematic approach to marketing management, and presents a value-based framework for developing viable market offerings. |
| strategic marketing concepts and cases: Strategic Marketing Prof Todd a Mooradian Phd, Prof Kurt Matzler Phd, Prof Lawrence J Ring Phd, 2014-06-30 An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian, Matzler, and Ring provide readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems. |
| strategic marketing concepts and cases: Pharmaceutical Marketing Mickey C. Smith, 1991-10-24 In a dozen comprehensive chapters, author Mickey Smith highlights the economic social, and legal aspects of marketing pharmaceutical products, examines the consumers and prescribers, and explores successful marketing, pricing, and distributions strategies. |
| strategic marketing concepts and cases: Sports Marketing Matthew D. Shank, 2005 Sports Marketing takes a strategic business perspective, keeping pace with the ever-changing environment of the sports world. Organized around a framework of the strategic marketing process that can be applied to the sports industry, it provides an appreciation for the growing popularity of women's sports and the globalization of sport. This edition concentrates on the rising costs, escalating salaries, the price of new stadiums and arenas, and sports ethics versus the incredible appetite of consumers for sports. Extensive treatment is given to understanding consumers as spectators and participants; in addition to planning the sports marketing mix (product, price, promotion, and place), it examines the execution and evaluation of the planning process. An excellent source of information for directors of sports marketing, directors of sports promotion, athletic directors, directors of community/public relations, directors of ticket sales, directors of sponsorship sales, sports marketing coordinators, sports promotion coordinators, and recreation/borough sports directors. |
| strategic marketing concepts and cases: Public Sector Strategy Mark Crowder, Taylor & Francis Group, Mohammad Roohanifar, Trevor A Brown, 2022-02-25 Public Sector Strategy explores how strategic decisions are developed and implemented in the public sector, and examines the psychology underpinning strategic decision-making. Combining knowledge from traditional perspectives with contemporary insights on strategic management, this book considers how managers make their decisions and provides key concepts and practical tools to aid delivery of strategy within highly institutionalized settings. This book provides theoretical grounding, real-life global cases and practical examples of strategic decisions in an international public-sector context by working through the underpinnings of strategy, the influencing factors of strategic decision-making, strategic implementation, and strategic tools in practice. It should be a core textbook for advanced undergraduate and postgraduate students studying Public Sector Strategy and Strategic Management more broadly. It will also be of benefit for public sector managers, consultants, and private sector organizations who wish to interact with the public sector. |
| strategic marketing concepts and cases: Customer-centric Marketing Strategies Hans Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni, 2013 This book provides a conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts with a goal to improve the organization's financial and marketing performance--Provided by publisher. |
STRATEGIC Definition & Meaning - Merriam-Webster
The meaning of STRATEGIC is of, relating to, or marked by strategy. How to use strategic in a sentence.
STRATEGIC | English meaning - Cambridge Dictionary
STRATEGIC definition: 1. helping to achieve a plan, for example in business or politics: 2. used to provide military…. Learn more.
STRATEGIC definition and meaning | Collins English Dictionary
Strategic means relating to the most important, general aspects of something such as a military operation or political policy, especially when these are decided in advance.
strategic adjective - Definition, pictures, pronunciation and usage ...
Definition of strategic adjective from the Oxford Advanced Learner's Dictionary. done as part of a plan that is meant to achieve a particular purpose or to gain an advantage. Cameras were set …
Strategic vs. Strategical — What’s the Difference?
Nov 2, 2023 · "Strategic" is a commonly used adjective that refers to matters related to strategy or crucial planning, especially in military, business, or political contexts. It implies a high level of …
strategic, adj. & n. meanings, etymology and more | Oxford …
There are seven meanings listed in OED's entry for the word strategic, one of which is labelled obsolete. See ‘Meaning & use’ for definitions, usage, and quotation evidence.
What is Strategy? - Strategic Thinking Institute
Sep 23, 2020 · Strategy is the intelligent allocation of resources through a unique system of activities to achieve a goal. Simply put, strategy is how you plan to achieve a goal. Mic drop? …
STRATEGIC Definition & Meaning | Dictionary.com
adjective pertaining to, characterized by, or of the nature of strategy. strategic movements. important in or essential to strategy. Synonyms: principal, key, crucial, critical, opportune (of an …
STRATEGIC | meaning - Cambridge Learner's Dictionary
STRATEGIC definition: 1. helping to achieve a plan, usually in business or politics: 2. related to fighting a war: 3…. Learn more.
Strategic Planning | Corporate Finance Institute
Learn how strategic planning helps businesses set goals, allocate resources, and drive success. Build a clear roadmap for long-term growth and resilience.
STRATEGIC Definition & Meaning - Merriam-Webster
The meaning of STRATEGIC is of, relating to, or marked by strategy. How to use strategic in a sentence.
STRATEGIC | English meaning - Cambridge Dictionary
STRATEGIC definition: 1. helping to achieve a plan, for example in business or politics: 2. used to provide military…. Learn more.
STRATEGIC definition and meaning | Collins English Dictionary
Strategic means relating to the most important, general aspects of something such as a military operation or political policy, especially when these are decided in advance.
strategic adjective - Definition, pictures, pronunciation and usage ...
Definition of strategic adjective from the Oxford Advanced Learner's Dictionary. done as part of a plan that is meant to achieve a particular purpose or to gain an advantage. Cameras were set …
Strategic vs. Strategical — What’s the Difference?
Nov 2, 2023 · "Strategic" is a commonly used adjective that refers to matters related to strategy or crucial planning, especially in military, business, or political contexts. It implies a high level of …
strategic, adj. & n. meanings, etymology and more | Oxford …
There are seven meanings listed in OED's entry for the word strategic, one of which is labelled obsolete. See ‘Meaning & use’ for definitions, usage, and quotation evidence.
What is Strategy? - Strategic Thinking Institute
Sep 23, 2020 · Strategy is the intelligent allocation of resources through a unique system of activities to achieve a goal. Simply put, strategy is how you plan to achieve a goal. Mic drop? …
STRATEGIC Definition & Meaning | Dictionary.com
adjective pertaining to, characterized by, or of the nature of strategy. strategic movements. important in or essential to strategy. Synonyms: principal, key, crucial, critical, opportune (of …
STRATEGIC | meaning - Cambridge Learner's Dictionary
STRATEGIC definition: 1. helping to achieve a plan, usually in business or politics: 2. related to fighting a war: 3…. Learn more.
Strategic Planning | Corporate Finance Institute
Learn how strategic planning helps businesses set goals, allocate resources, and drive success. Build a clear roadmap for long-term growth and resilience.
