Advertisement
| strategic and conceptual selling: The New Conceptual Selling Robert B. Miller, Stephen E. Heiman, Tad Tuleja, 2005-04-20 The Book That Changed The Way America Does Business In 1987 Miller Heiman published a book that turned conventional thinking on its head and offered powerful, practical lessons that broke down the boundaries of traditional product-pitch selling. This modern edition of the classic Conceptual Selling shows why Miller Heiman has become the world's most respected name in sales development, with a client list leading the Fortune 500. And it shows why the principles of Conceptual Selling are more important today than ever before. The New Conceptual Selling Even in a world of cyber commerce, nothing beats a face-to-face meeting. And if you're one of those men and women who make their living in this highly demanding environment, this new edition of Conceptual Selling will change the way you interact with customers and clients, and the way you conduct your business career. Learn: * How to identify your customer's real needs and use listening as a powerful selling tool * How to tailor every sale you make to one specific client-and how to create a system that is consistent, flexible, and successful * How to earn and maintain your credibility-by creating a pattern of Win-Win sales * How to use Miller Heiman Personal Workshops to identify your strengths and weaknesses-and make the changes you need to make. |
| strategic and conceptual selling: The New Strategic Selling Robert B. Miller, Stephen E. Heiman, Tad Tuleja, 2008-11-16 The Book that Sparked A Selling Revolution In 1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing process, Strategic Selling presented the idea of selling as a joint venture and introduced the decade's most influential concept, Win-Win. The response to Win-Win was immediate. And it helped turn the small company that created Strategic Selling, Miller Heiman, into a global leader in sales development with the most prestigious client list and sought-after workshops in the industry. Now Strategic Selling has been updated and revised for a new century of sales success. The New Strategic Selling This new edition of the business classic confronts the rapidly evolving world of business-to-business sales with new real-world examples, new strategies for confronting competition, and a special section featuring the most commonly asked questions from the Miller Heiman workshops. Learn: * How to identify the four real decision makers in every corporate labyrinth * How to prevent sabotage by an internal deal-killer * How to make a senior executive eager to see you * How to avoid closing business that you'll later regret * How to manage a territory to provide steady, not boom and bust, revenue * How to avoid the single most common error when dealing with the competition. |
| strategic and conceptual selling: Conceptual Selling Robert Bruce Miller, Stephen E. Heiman, Tad Tuleja, 1989 Written by the authors of Strategic Selling, this is the revolutionary system for face-to-face selling that's used by America's best companies. |
| strategic and conceptual selling: Strategic Selling Robert Bruce Miller, Stephen E. Heiman, Tad Tuleja, 1985 |
| strategic and conceptual selling: SPIN® -Selling Neil Rackham, 2020-04-28 True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance. |
| strategic and conceptual selling: The New Conceptual Selling Robert B. Miller, Stephen E. Heiman, Tad Tuleja, 2011 Identify customer needs, tailor each sale to a particular client and earn and maintain credibility with this guide. |
| strategic and conceptual selling: SNAP Selling Jill Konrath, 2010-05-27 Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. No matter how great your offering, you face the daunting task of making yourself appear credible, relevant, and valuable. Now, internationally recognized sales strategist Jill Konrath shows how to overcome these obstacles to get more appointments, speed up decisions, and win sales with these short-fused, frazzled customers. Drawing on her years of selling experience, as well as the stories of other successful sellers, she offers four SNAP Rules: -Keep it Simple: When you make things easy and clear for your customers, they'll change from the status quo. -Be iNvaluable: You have to stand out by being the person your customers can't live without. -Always Align: To be relevant, make sure you're in synch with your customers' objectives, issues, and needs. -Raise Priorities: To maintain momentum, keep the most important decisions at the forefront of their mind. SNAP Selling is an easy-to-read, easy-to-use guide for any seller in today's increasingly frenzied environment. |
| strategic and conceptual selling: The Challenger Sale Matthew Dixon, Brent Adamson, 2011-11-10 What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades. Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance. Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale. The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth. |
| strategic and conceptual selling: Let's Get Real or Let's Not Play Mahan Khalsa, Randy Illig, 2008-10-30 The new way to transform a sales culture with clarity, authenticity, and emotional intelligence. Too often, the sales process is all about fear. Customers are afraid that they will be talked into making a mistake; salespeople dread being unable to close the deal and make their quotas. No one is happy. Mahan Khalsa and Randy Illig offer a better way. Salespeople, they argue, do best when they focus 100 percent on helping clients succeed. When customers are successful, both buyer and seller win. When they aren't, both lose. It's no longer sufficient to get clients to buy; a salesperson must also help the client reduce costs, increase revenues, and improve productivity, quality, and customer satisfaction. This book shares the unique FranklinCovey Sales Performance Group methodology that will help readers: · Start new business from scratch in a way both salespeople and clients can feel good about · Ask hard questions in a soft way · Close the deal by opening minds |
| strategic and conceptual selling: The 5 Paths to Persuasion Robert B. Miller, Gary A. Williams, Alden M. Hayashi, 2007 To succeed in today's business world of tough and fast decision-makers, how a statement is made can be more important than what it says. Even the best ideas face resistance and rejection, as all too often people make the mistake of focusing solely on the content of their proposal and giving little thought to the way they will deliver it.In a two-year survey, customer research experts Miller and Williams studied 1,700 executives and discovered that good ideas are not enough; to make any sort of impact they must be delivered effectively. They reveal the five different types of decision maker, including Charismatics, Thinkers, Sceptics, Followers, and Controllers and show how to best sell ideas to each.Whether it be a proposal or a business plan, The 5 Paths to Persuasion unlocks the secrets of persuasion necessary to present any kind of idea successfully. |
| strategic and conceptual selling: Selling the Invisible Harry Beckwith, 2000-10-15 SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees. |
| strategic and conceptual selling: Lords of Strategy Walter Kiechel, 2010-03-03 Imagine, if you can, the world of business - without corporate strategy. Remarkably, fifty years ago that's the way it was. Businesses made plans, certainly, but without understanding the underlying dynamics of competition, costs, and customers. It was like trying to design a large-scale engineering project without knowing the laws of physics. But in the 1960s, four mavericks and their posses instigated a profound shift in thinking that turbocharged business as never before, with implications far beyond what even they imagined. In The Lords of Strategy, renowned business journalist and editor Walter Kiechel tells, for the first time, the story of the four men who invented corporate strategy as we know it and set in motion the modern, multibillion-dollar consulting industry: Bruce Henderson, founder of Boston Consulting Group Bill Bain, creator of Bain & Company Fred Gluck, longtime Managing Director of McKinsey & Company Michael Porter, Harvard Business School professor Providing a window into how to think about strategy today, Kiechel tells their story with novelistic flair. At times inspiring, at times nearly terrifying, this book is a revealing account of how these iconoclasts and the organizations they led revolutionized the way we think about business, changed the very soul of the corporation, and transformed the way we work. |
| strategic and conceptual selling: Sales Enablement Byron Matthews, Tamara Schenk, 2018-04-06 Put buyer experience and selling resources front-and-center to boost revenue Sales Enablement is the essential guide to boosting revenue through smarter selling. A thorough, practical introduction to sales enablement best practices, this book provides step-by-step approaches for implementation alongside expert advice. In clarifying the sales enablement space and defining its practices, this invaluable guidance covers training, content, and coaching using a holistic approach that ensures optimal implementation with measureable results. Case studies show how enablement is used effectively in real-world companies, and highlight the essential steps leaders must take to achieve their desired sales results. Smarter buyers require smarter selling, and organizations who have implemented enablement programs attain revenue goals at a rate more than eight percent higher than those that do not. This book provides a 101 guide to sales enablement for any sales professional wanting to enhance sales and boost revenue in an era of consumer choice. Understand sales enablement and what it can do for your company Implement enablement using techniques that ensure sustainable, measureable performance impact Adopt proven best practices through step-by-step advice from experts Examine case studies that illustrate successful implementation and the impact of sales enablement on revenue Consumers are smarter, more connected, and more educated than ever before. Traditional sales strategies are falling by the wayside, becoming increasingly less effective amidst the current economic landscape. Companies who thrive in this sort of climate know how to speak to the customer in their own terms, and sales enablement keeps the customer front-and-center by providing sales people with the resources buyers want. Sales Enablement provides a scalable, sales-boosting framework with proven results. |
| strategic and conceptual selling: The New Strategic Selling Stephen E. Heiman, Diane Sanchez, Tad Tuleja, 1998 This edition helps the reader learn how to: identify the four real decision makers in a corporate labyrinth; prevent sabotage by an internal deal-killer; make a senior executive eager to meet; avoid closing a poor deal; and avoid the most common error when dealing with the competition. |
| strategic and conceptual selling: Selling Today: Partnering to Create Value, Global Edition Gerald Manning, Michael Ahearne, Barry L Reece, 2015-01-23 For courses in Sales and Personal Selling. Selling Today: Partnering to Create Value helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of learn by doing materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this edition prepares students to succeed as members of a new generation of businesspeople. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. |
| strategic and conceptual selling: Successful Global Account Management Kevin Wilson, Nick Speare, Samuel J. Reese, 2002 Based on a major global research study into Global Account Management (GAM), Successful Global Account Managment shows companies how to adopt a radically different approach to dealing with their key accounts to operate as truly global suppliers. |
| strategic and conceptual selling: Strategic Management John A. Parnell, 2013-01-15 In Strategic Management: Theory and Practice, Fourth Edition, John A. Parnell leads readers through detailed, accessible coverage of the strategic management field. Concise and easy to understand chapters address concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. Rather than relegating case analysis to a chapter at the end of the book, Parnell aligns each chapter's key concepts with 25 case analysis steps. Current examples and high interest real-time cases, largely drawn from The Wall Street Journal and Financial Times, illustrate the key role of strategic management in the United States and around the world. |
| strategic and conceptual selling: Sales Dogs Blair Singer, 2013-02-28 The number one skill for any entrepreneur or business owner is the ability to sell. Why? Because sales = income. Yet, many fail financially not because they do not have great ideas or even good work ethic, but typically because they don’t know how to, refuse to, are afraid to, or don’t think it is important to know how to sell. SalesDogs was written as the very first of the Rich Dad Poor Dad “how-to” Advisory series to teach in a very fun and impactful way how to overcome the fears, the myths and the obstacles to selling your products, services or yourself. It then teaches a simple, time-proven process of selling that will generate great income in most any business. The reader will learn the five most important selling skills to master, how to overcome any objection, manage a territory and much more. The book quickly de-bunks the idea that you have to be an overly aggressive “attack dog” to be successful. It uses the metaphor of “man’s best friend” to say that a great sales person is like a loyal, persistent and lovable canine. It stipulates that there are five different “breeds” or personalities of SalesDogs that can each make a lot of money by playing to its strength. You will learn how to identify, maximize and train to that strength and also how to teach others on your team to do the same. While the book is fun and engaging, it also dives deep into the personal development issues that block a person’s ability to generate income and how to overcome them. The book is perfect for first time salespeople, individuals who are uncomfortable with the notion of “selling”, those who need to train others to sell and those who want to simply get better quicker. |
| strategic and conceptual selling: Market-Led Strategic Change Nigel F. Piercy, 2012-05-04 The third edition of Market-Led Strategic Change builds on the massive success of the previous two editions, popular with lecturers and students alike, presenting an innovative approach to solving an old problem: making marketing happen! In his witty and direct style, Nigel Piercy has radically updated this seminal text, popular with managers, students, and lecturers alike, to take into account the most recent developments in the field. With a central focus on customer value and creative strategic thinking, he fully evaluates the impact of electronic business on marketing and sales strategy, and stresses the goal of totally integrated marketing to deliver superior customer value. Reality Checks throughout the text challenge the reader to be realistic and pragmatic. The book confronts the critical issues now faced in strategic marketing: · escalating customer demands driving the imperative for superior value · totally integrated marketing to deliver customer value · the profound impact of electronic business on customer relationships · managing processes like planning and budgeting to achieve effective implementation At once pragmatic, cutting-edge and thought-provoking, Market-Led Strategic Change is essential reading for all managers, students and lecturers seeking a definitive guide to the demands and challenges of strategic marketing in the 21st century. |
| strategic and conceptual selling: Eliminate Your Competition Sean O'Shaughnessey, 2018-05-14 Most salespeople lose the deal before they ever get started! It isn't uncommon for the customer to have already made a decision before most salespeople even learn of the opportunity. Most salespeople have to beat the preferred competitor by a significant margin just to be considered equivalent. Don't you wish that you could be the preferred vendor in all of your opportunities? Selling is a difficult career in which to make a living; it is not uncommon to have the commission check denied before the salesperson even gets a chance to win. Analysis of thousands of sales situations has made it phenomenally obvious that most salespeople begin their sales campaign so late in the decision-making process that they are virtually guaranteed to lose the order. To make matters worse, when they do start the campaign early enough, most salespeople do not know how to control the prospect adequately so that they can guarantee their victory. Typical turnover for a sales department is 10-20%. Many companies see turnover that approaches 40-60%! This turnover costs them 50% of their revenue-generating capability. In any organization that exceeds 25% turnover, the loss of trust with the customer can be astounding as the new salesperson tries to rebuild the entire relationship. In any given quarter dozens or hundreds of companies do not make their forecasted numbers and are dramatically punished by Wall Street. This book will provide the management of a company with a framework to teach their salespeople how to attain their quotas with higher profits. It will also allow salespeople to rise to the top of their organization and be the super-achievers who win awards, trips, bonuses, and respect. In this book, I will show you how to eliminate your competition and maximize your commission. |
| strategic and conceptual selling: Beyond Selling Value Mark Shonka, Dan Kosch, 2002-09-16 How to sell value, increase margins, make price irrelevant, win executive-level credibility, and create competitive immunity. Selling value is taking on a whole new meaning for sales professionals. Here's a proven process pros can use to address their customer's pressing business issues, position themselves as strategic partners, and recommend solutions that improve the way their customers do business. In Beyond Selling Value, top sales consultants Mark Shonka and Dan Kosch share their proven process for becoming a critical partner in their customers' success. From targeting the most promising prospects, to bypassing the gatekeepers, to reaching the decision makers who are empowered to buy, and to closing the deal with a powerful presentation, the authors impart their battle tested secrets to forging long term business relationships. For sales professionals tired of being beaten up on price, here is a new way to leverage their strengths, elevate their sales game, and establish relationships with those who appreciate their value. Selling Power magazine calls it a detailed, street smart roadmap. |
| strategic and conceptual selling: Strategy Execution Andrew MacLennan, 2010-09-13 Strategy Execution is a core text combining the rigour of advanced research with the accessibility of practical experience and application to guide readers through this challenging, yet essential subject. |
| strategic and conceptual selling: Business Transformation Strategies Oswald A J Mascarenhas, 2011-02-14 A resource for industry professionals and consultants, this book on corporate strategy lays down the theories and models for revitalizing companies in the face of global recession. It discusses cutting-edge concepts, constructs, paradigms, theories, models, and cases of corporate strategic leadership for bringing about transformation and innovation in companies. Each chapter in the book is appended with transformation exercises that further explicate the concepts. |
| strategic and conceptual selling: Strategic and Competitive Analysis Craig S. Fleisher, Babette E. Bensoussan, 2003 For Strategic Management courses. This book examines the techniques involved in analyzing business and competitive data and information including environmental analysis, industry analysis, competitor analysis, and temporal analysis models. |
| strategic and conceptual selling: Combating Micronutrient Deficiencies Brian Thompson, Leslie Amoroso, 2011 This book, inclusive of 19 chapters, provides discussions on the benefits and limitations of food-based approaches for the prevention and control of micronutrient malnutrition. Different chapters focus on specific relevant topics, including current developments in food-based approaches and their program applications, relevance of agricultural interventions to nutrition, impact of multi-sectoral programmes with food-based approaches components in alleviating undernutrition and micronutrient malnutrition, animal-source foods as a food-based approach to address nutrient deficiencies, aquaculture's role in improving food and nutrition security, benefits of vegetables and fruits in preventing and combating micronutrient malnutrition, benefits of food-based approaches for overcoming single specific micronutrient deficiencies, and food fortification. This book will be of great use to professionals interested in public health, human nutrition, micronutrient deficiency interventions, food and nutrition security policy interventions, and agricultural research. |
| strategic and conceptual selling: Selling and Sales Management David Jobber, 2008-09 |
| strategic and conceptual selling: Strategic Management Arabinda Bhandari, Raghunath Prasad Verma, 2013 |
| strategic and conceptual selling: Solution Selling: Creating Buyers in Difficult Selling Markets Michael T. Bosworth, 1995 In this age of rapidly-advancing technology, sales professionals need a reliable method for selling products and services that are perceived as sophisticated or complex. This book offers techniques for overcoming the customer's resistance, showing how to generate prospects and new business with a unique value-perception approach, create a set of tools that enable sales managers to manage pipeline, assign prospecting activity, control the cost of sales, and more. |
| strategic and conceptual selling: Strategic Navigation H. William Dettmer, 2003 There are many parallels between the business world and the military world: both must always be leery of the competition; both must be able to adapt to rapidly changing conditions; and if either falters the results could be devastating. Yet while military leaders have employed essentially the same strategies for thousands of years, business leaders often feel the need to try the latest fad in an effort to capture lightning in a bottle and lead the company to success. In Strategic Navigation: A Systems Approach to Business Strategy, best-selling author H. William Dettmer explains how these sound, proven strategies used by great military leaders through history can also be easily and effectively used in the business world. Dettmer first explains how the time-tested principles of war planning and military execution can be readily applied to non-military uses, such as commercial business, not-for-profit organizations, and government agencies, leading to considerable benefits in coherence and focus. He then introduces a logical, systematic tool set to help you translate the military strategy `template' into action, which can then be applied to nearly any industry or business type. The system described by Dettmer is relatively quick and easy to use, flexible enough to accommodate changes in the external environment, and supportive of creativity on the part of both the strategists and the executors. Finally, the book includes appendices that provide more detail on methods and some real-world examples. |
| strategic and conceptual selling: B2B Professional Sales: Theory, Process, Application, Tools J. P. Amlin, 2016-10-10 Who is this textbook for? The B2B Professional Sales textbook by JP Amlin is a comprehensive arsenal of tools to improve the skills of novice as well as experienced salespeople and sales managers alike. These tools are all nicely forged around a unique approach to matching the opportunity management process to the client's buying process. The use of this approach and the tools that support it will help sales professionals close more profitable deals, reduce stress in complex negotiations, and plan their day-to-day activities to ensure a successful career in sales. Why two volumes? The author wanted to give his readers the option to purchase either a softcover or hardcover version of the textbook. The print-on-demand (POD) hardcover book services have a maximum of 550 pages per book; therefore, the original B2B Professional Sales textbook was split into two volumes. Each volume is purchased separately. The content of the softcover and hardcover editions are the same, except the hardcover content is split between volumes 1 and 2. The content of each volume is listed below: VOLUME 1 Content Section One: Sales Fundamentals Chapter 1: Understanding the Role of Marketing and Sales Chapter 2: Value Drivers Chapter 3: Account Corporate Profile Chapter 4: Opportunities Management Chapter 5: Communication Skills Chapter 6: Sales Activities Section Two: Consultative Selling Skills Chapter 7: Sales Call Skills Chapter 8: Handling Customer Objections VOLUME 2 Content Section Three: Selling in Competitive Markets Chapter 9: Strategic Sales Plan Chapter 10: Competitive Bidding Chapter 11: Pricing for Bidding Chapter 12: Collaborative Negotiations Section Four: Putting It All Together Chapter 13: Pipeline Management Chapter 14: Relationship Profiling Chapter 15: Account and Territory Plans Supporting Materials People purchasing the textbook are invited to download a free copy of the entire textbook in color PDF format from http://b2bprosales.com/txtbook_2021 and the complementary resources folder from http://www.b2bprofessionalsales.com/textbook/#textbook |
| strategic and conceptual selling: To Sell Is Human Daniel H. Pink, 2013-01-30 In this provocative book, New York Times and Wall Street Journal bestselling author Daniel H. Pink offers a fresh look at the art and science of persuasion. Physicians sell patients on a remedy. Lawyers sell juries on a verdict. Teachers sell students on the value of an education. Entrepreneurs persuade funders, writers convince readers, coaches cajole players. Parents convince their kids to clean. Spouses convince their partners to control the kids. And in astonishing numbers and with ferocious energy, we go online to sell ourselves - on Facebook pages, Twitter accounts, and Match.com profiles. Whether we're entrepreneurs, employees, parents or partners, we spend our days trying to move others. We're all in sales now. But this is not really a book about sales. This is a book about understanding why we do the things we do. To Sell Is Human will change how you see your world and transform what you do at work and at home. It offers vivid examples and stories that provide you with tools and practical tips to put these ideas into action. Daniel H. Pink is the author of four provocative books about the changing world of work, including the long-running New York Times bestsellers A Whole New Mind and Drive. His books have been translated into 32 languages. In 2011, Harvard Business Review named him one of the top 50 business thinkers in the world. A graduate of Northwestern University and Yale Law School, Pink lives in Washington DC with his wife and their three children. 'Pink is rapidly acquiring international guru status.' Financial Times 'Pink's a gifted writer who turns even the heaviest scientific study into something digestible - and often amusing.' New York Post |
| strategic and conceptual selling: Seven Steps to Success for Sales Managers Max F. Cates, 2015-05-30 Master today’s breakthrough strategy for developing and sustaining high-performance sales teams! Long-time sales team leader Max Cates shows how to go far beyond old school, command and control sales management, unleashing the full power and energy of your salespeople through a participatory management approach that works. Drawing on 36+ years of sales and sales management experience, Cates presents proven tactics for: Developing your own mental toughness, emotional intelligence, strategic thinking, and promotability Becoming a true servant leader in sales: providing the right structure, challenges, respect, involvement, and support Hiring more effective and productive salespeople – including expert tips for interviewing, recruiting, reading body language, using data, and choosing amongst candidates Building winning teams that meet sales objectives and delight customers Empowering sales reps and teams in decision-making that increases sales productivity Measuring individual and team performance towards objectives Keeping people on target without micro-managing them Promoting team growth and continual improvement Leveraging Six Sigma and the Deming Cycle to sustain success, morale, and performance And much more Seven Steps to Success for Sales Managers presents proven sales management tactics in a bulletized format that’s easy to read – and just as easy to use. Cates combines decades of in-the-trenches experience with cutting-edge research on the latest sales trends and tactics. Whether you’re a working sales manager, VP of sales, account team leader, executive MBA program participant, or aspiring sales manager, this guide will help you build an outstanding team, empower it, and lead it to sustained success. |
| strategic and conceptual selling: How to Master the Art of Selling Tom Hopkins, 2005-05-20 A revised and updated edition of How to master the art of selling, which educates on how to succeed in sales, including new information on using the latest research techniques and using e-mail and online resources to generate deals more quickly and efficiently |
| strategic and conceptual selling: Mastering Strategy Saïd Business School, 2000 Everyone in business is involved in strategy, either formulating it or implementing it. Using case studies and examples of what leading companies are doing, this textbook presents the latest ideas from the world's four top business schools. |
| strategic and conceptual selling: Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale Rick Page, 2003-04-14 No longer is being 'a good closer' the basis of sustainable success. Instead intakes the kind of strategic thinking Rick Page outlines inHope Is Not a Strategy.--Geoffrey Moore, author of Crossing the Chasm and Inside the Tornado Master of the complex sale, Rick Page is the author of the bestselling book, Hope Is Not a Strategy, and one of the most sought-after sales consultants and trainers in the world. He has taught his breakthrough selling strategies to thousands of people in 150 companies across 50 countries--an amazing platform that has helped his message spread like wildfire. This paperback edition of Page's runaway sales bestseller schools readers in Page's simple, six-step process for making the sale--no matter how complex the deal or how many people are involved in the buying decision. Integrating the winning selling strategies used by the world's top salespeople, Page shows readers how to: Identify and sell to a prospect's business pain Qualify a prospect Build competitive preference Define a prospect's decision-making process |
| strategic and conceptual selling: Electronic Commerce Richard T. Watson, 2009 This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion & purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects. |
| strategic and conceptual selling: Introduction to Business Lawrence J. Gitman, Carl Mcdaniel, Amit Shah, 2023-05-19 |
| strategic and conceptual selling: Selling Project Management to Senior Executives Janice Thomas, Connie L. Delisle, Kam Jugdev, Project Management Institute, 2002 Despite tremendous growth in the project management profession and substantial proof that the profession has helped increase productivity and bottom line earnings, some senior-level executives are still fighting progress. Why is it so difficult to sell project management to senior executives? and How do you get them on board? are the main questions being answered in this pertinent book by Thomas, et al. After years of research, the authors report their findings in Phases I and II of this insightful book. |
| strategic and conceptual selling: Sales Force Design For Strategic Advantage A. Zoltners, P. Sinha, S. Lorimer, 2004-06-25 This book focuses upon the role of the sales force in today's changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change. |
| strategic and conceptual selling: Strategic Management (color) , 2020-08-18 Strategic Management (2020) is a 325-page open educational resource designed as an introduction to the key topics and themes of strategic management. The open textbook is intended for a senior capstone course in an undergraduate business program and suitable for a wide range of undergraduate business students including those majoring in marketing, management, business administration, accounting, finance, real estate, business information technology, and hospitality and tourism. The text presents examples of familiar companies and personalities to illustrate the different strategies used by today's firms and how they go about implementing those strategies. It includes case studies, end of section key takeaways, exercises, and links to external videos, and an end-of-book glossary. The text is ideal for courses which focus on how organizations operate at the strategic level to be successful. Students will learn how to conduct case analyses, measure organizational performance, and conduct external and internal analyses. |
STRATEGIC Definition & Meaning - Merriam-Webster
The meaning of STRATEGIC is of, relating to, or marked by strategy. How to use strategic in a sentence.
STRATEGIC | English meaning - Cambridge Dictionary
STRATEGIC definition: 1. helping to achieve a plan, for example in business or politics: 2. used to provide military…. Learn more.
STRATEGIC definition and meaning | Collins English Dictionary
Strategic means relating to the most important, general aspects of something such as a military operation or political policy, especially when these are decided in advance.
strategic adjective - Definition, pictures, pronunciation and usage ...
Definition of strategic adjective from the Oxford Advanced Learner's Dictionary. done as part of a plan that is meant to achieve a particular purpose or to gain an advantage. Cameras were set …
Strategic vs. Strategical — What’s the Difference?
Nov 2, 2023 · "Strategic" is a commonly used adjective that refers to matters related to strategy or crucial planning, especially in military, business, or political contexts. It implies a high level of …
strategic, adj. & n. meanings, etymology and more | Oxford …
There are seven meanings listed in OED's entry for the word strategic, one of which is labelled obsolete. See ‘Meaning & use’ for definitions, usage, and quotation evidence.
What is Strategy? - Strategic Thinking Institute
Sep 23, 2020 · Strategy is the intelligent allocation of resources through a unique system of activities to achieve a goal. Simply put, strategy is how you plan to achieve a goal. Mic drop? …
STRATEGIC Definition & Meaning | Dictionary.com
adjective pertaining to, characterized by, or of the nature of strategy. strategic movements. important in or essential to strategy. Synonyms: principal, key, crucial, critical, opportune (of an …
STRATEGIC | meaning - Cambridge Learner's Dictionary
STRATEGIC definition: 1. helping to achieve a plan, usually in business or politics: 2. related to fighting a war: 3…. Learn more.
Strategic Planning | Corporate Finance Institute
Learn how strategic planning helps businesses set goals, allocate resources, and drive success. Build a clear roadmap for long-term growth and resilience.
STRATEGIC Definition & Meaning - Merriam-Webster
The meaning of STRATEGIC is of, relating to, or marked by strategy. How to use strategic in a sentence.
STRATEGIC | English meaning - Cambridge Dictionary
STRATEGIC definition: 1. helping to achieve a plan, for example in business or politics: 2. used to provide military…. Learn more.
STRATEGIC definition and meaning | Collins English Dictionary
Strategic means relating to the most important, general aspects of something such as a military operation or political policy, especially when these are decided in advance.
strategic adjective - Definition, pictures, pronunciation and usage ...
Definition of strategic adjective from the Oxford Advanced Learner's Dictionary. done as part of a plan that is meant to achieve a particular purpose or to gain an advantage. Cameras were set …
Strategic vs. Strategical — What’s the Difference?
Nov 2, 2023 · "Strategic" is a commonly used adjective that refers to matters related to strategy or crucial planning, especially in military, business, or political contexts. It implies a high level of …
strategic, adj. & n. meanings, etymology and more | Oxford …
There are seven meanings listed in OED's entry for the word strategic, one of which is labelled obsolete. See ‘Meaning & use’ for definitions, usage, and quotation evidence.
What is Strategy? - Strategic Thinking Institute
Sep 23, 2020 · Strategy is the intelligent allocation of resources through a unique system of activities to achieve a goal. Simply put, strategy is how you plan to achieve a goal. Mic drop? …
STRATEGIC Definition & Meaning | Dictionary.com
adjective pertaining to, characterized by, or of the nature of strategy. strategic movements. important in or essential to strategy. Synonyms: principal, key, crucial, critical, opportune (of an …
STRATEGIC | meaning - Cambridge Learner's Dictionary
STRATEGIC definition: 1. helping to achieve a plan, usually in business or politics: 2. related to fighting a war: 3…. Learn more.
Strategic Planning | Corporate Finance Institute
Learn how strategic planning helps businesses set goals, allocate resources, and drive success. Build a clear roadmap for long-term growth and resilience.
