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| southwest airlines long term objectives: The Southwest Airlines Way Jody Hoffer Gittell, 2003-01-09 If you look at Southwest Airlines, and I admire what they do, they've been the most successful airline in the industry. --Gerard Arpey, CEO, American Airlines Through extensive research Jody Hoffer Gittell gets to the bottom of what has sustained Southwest Airlines' positive employee relations and high performance through good and bad times. --Thomas A. Kochan, professor, MIT Sloan School of Management, MIT Global Airline Industry Program In an industry with losses in the billions, Southwest Airlines has an unbroken string of 31 consecutive years of profitability. The Southwest Airlines Way examines how the company uses high-performance relationships to create enormous competitive advantage in motivation, teamwork, and coordination among employees. It then goes further to show how any company can foster these powerful cooperative relationships and explains how to: Lead with credibility and caring Invest in frontline leaders Hire and train for relational competence Use conflicts to build relationships Make unions its partners, not its adversaries Build relationships with its suppliers |
| southwest airlines long term objectives: Essentials of Strategy , 2006 The Business Literacy for HR Professionals series, developed in cooperation with the Society for Human Resource Management, helps HR professionals do exactly that. Covering essential areas such as negotiation, decision making, change management, finance, and more, these highly practical books help HR professionals in their goal to be true strategic partners who bring additional bottom line value to their organizations. In an age of stiffening competition, everyone in an organization must develop a strategic mind-set by understanding the company's competitive strategy and helping the firm execute it. This essential resource offers guidelines for creating the HR initiatives, policies, and departmental structures that ensure success.--Publisher's website. |
| southwest airlines long term objectives: The New Era of the CCO Roger Bolton, Don W. Stacks, Eliot Mizrachi, 2018-01-24 The role of the chief communication officer (CCO) in today’s enterprise has dramatically changed over the past 30 years. Once focused on getting news out to media outlets, today’s CCO has become an integral part of any enterprise—company, corporation, governmental, and nongovernmental entity. Today’s CCO is responsible for internal and external communication, with creating and implementing communication strategies that help mold enterprise mission, vision, value, and character, and with building enterprise reputation through stakeholder engagement. As a part of the “C-Suite,” the CCO must understand not only the psychology and sociology of the business, but also the role that she has in informing the C-Suite and the chief executive officer what internal and external stakeholders are thinking and how this may affect corporate image in terms of credibility, confidence, trust, relationship, and reputation. In short, the new CCO must understand both the science and the art of communication and apply that knowledge to advancing her enterprise’s goals and objectives through a faster and ever-larger-reaching set of media. |
| southwest airlines long term objectives: Nuts! Kevin Freiberg, Jackie Freiberg, 1998-02-17 Twenty-five years ago, Herb Kelleher reinvented air travel when he founded Southwest Airlines, where the planes are painted like killer whales, a typical company maxim is Hire people with a sense of humor, and in-flight meals are never served--just sixty million bags of peanuts a year. By sidestepping reengineering, total quality management, and other management philosophies and employing its own brand of business success, Kelleher's airline has turned a profit for twenty-four consecutive years and seen its stock soar 300 percent since 1990. Today, Southwest is the safest airline in the world and ranks number one in the industry for service, on-time performance, and lowest employee turnover rate; and Fortune magazine has twice ranked Southwest one of the ten best companies to work for in America. How do they do it? With unlimited access to the people and inside documents of Southwest Airlines, authors Kevin and Jackie Freiberg share the secrets behind the greatest success story in commercial aviation. Read it and discover how to transfer the Southwest inspiration to your own business and personal life. |
| southwest airlines long term objectives: Designing and Executing Strategy in Aviation Management Triant G. Flouris, Sharon L. Oswald, 2016-04-08 Designing and Executing Strategy in Aviation Management is designed to provide an intensely practical guide to this critically important topic. Comprehensive in coverage and easy-to-read in style, it allows both professionals and students to understand the principles and practicalities of crafting and executing business strategies with an aviation context. The result is a comprehensive and multifaceted teaching/learning package, which includes applied case studies on a wide range of airlines and aviation businesses, setting out how these organizations deal with strategy formulation and implementation in critical areas. Topics covered include: corporate strategy, generic strategy, competitive strategy, internal and external environment assessment, mergers, alliances, safety and security. Written directly for both aviation professionals and student courses in aviation strategy, aviation management and aviation operations, it will also be of great interest to aviation professionals in a variety of different fields, including airlines, corporate aviation, consultancy, etc., as well as academics within the field of aviation and those within the field of strategy and management science. |
| southwest airlines long term objectives: Resource-Based Theory Jay B. Barney, Delwyn N. Clark, 2007-04-26 Barney and Clark examine the resource-based view of the firm in a holistic and in-depth manner. They explore the applications of the theory in research, teaching, and practice, its early roots in traditional economic theory, and its development and proliferation in the 1990s. |
| southwest airlines long term objectives: Conscious Capitalism, With a New Preface by the Authors John Mackey, Rajendra Sisodia, 2014-01-07 The bestselling book, now with a new preface by the authors At once a bold defense and reimagining of capitalism and a blueprint for a new system for doing business, Conscious Capitalism is for anyone hoping to build a more cooperative, humane, and positive future. Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue that both business and capitalism are inherently good, and they use some of today’s best-known and most successful companies to illustrate their point. From Southwest Airlines, UPS, and Tata to Costco, Panera, Google, the Container Store, and Amazon, today’s organizations are creating value for all stakeholders—including customers, employees, suppliers, investors, society, and the environment. Read this book and you’ll better understand how four specific tenets—higher purpose, stakeholder integration, conscious leadership, and conscious culture and management—can help build strong businesses, move capitalism closer to its highest potential, and foster a more positive environment for all of us. |
| southwest airlines long term objectives: The Leadership Blueprint Ashish Bhartiya, 2025-01-02 A Versatile Leader and Empowering Mentor Ashish Bhartiya is a seasoned leader with over 18 years of experience in professional services, technical support, and program management for global clients. Renowned for hla espertise in cloud migration, telecom sakitions, and large-scale operations management, Ashish hos consistently driven growth and innovation in the most challenging environments. As a mentor and coach, Ashish is passionate about empowering future leaders to unlock their potential. His ability to balance strategic foresight with empathetic leadership has inspired countless individuals to achieve their goals. The Leadership Blueprint is a cuimination of this leadership journey, designed to guide renders towont resilience, growth, and impactful leadership. |
| southwest airlines long term objectives: Air Travel Consumer Report , 1990 |
| southwest airlines long term objectives: Strategic Moves Amelia Green, AI, 2025-03-03 Strategic Moves explores the art and science of strategic leadership, a crucial element for organizational growth and competitive advantage in today's rapidly evolving business landscape. The book emphasizes that strategic leadership isn't an innate talent but a learnable skill, providing a framework for mastering market analysis and strategic decision-making. Intriguingly, leaders who proactively anticipate market trends and translate insights into concrete plans are better positioned to shape their organization's future. The book's approach is practical and action-oriented, offering tools and techniques applicable to real-world leadership challenges. It addresses developing a strategic mindset and executing decisive action, vital for navigating technological advancements and competitive pressures. Case studies and empirical data further support the insights presented. Starting with core concepts, the book progresses through market analysis, competitive strategy, and organizational alignment, culminating in discussions of long-term sustainability. This structure equips entrepreneurs, business executives, and managers with the knowledge to drive innovation, improve performance, and achieve market leadership. |
| southwest airlines long term objectives: Information Technology for Management Efraim Turban, Carol Pollard, Gregory Wood, 2025-03-05 Comprehensive coverage of developments in the real world of IT management, provides a realistic and up-to-date view of IT management in the current business environment Information Technology for Management provides students in all disciplines with a solid understanding of IT concepts, terminology, and the critical drivers of business sustainability, performance, and growth. Employing a blended learning approach that presents content visually, textually, and interactively, this acclaimed textbook helps students with different learning styles easily comprehend and retain information. Throughout the text, the authors provide real-world insights on how to support the three essential components of business process improvements: people, processes, and technology. Information Technology for Management integrates a wealth of classroom-tested pedagogical tools, including 82 real-world cases highlighting the successes and failures of IT around the world, interactive exercises and activities, whiteboard animations for each learning objective, high-quality illustrations and images, boxed sections highlighting various job roles in IT management and giving examples of how readers will use IT in their career as a marketing, accounting, finance, human resource management, productions and operations management, strategic management, or information technology professional, or as an entrepreneur, and illustrative innovative uses of information technology. Now in its thirteenth edition, this leading textbook incorporates the latest developments in the field of IT management, based on feedback from practitioners from top-tier companies and organizations. New topics include Network-as-a-Service (NaaS), hybrid cloud, cryptocurrency, intent-based networking, edge analytics, digital twin technology, natural language generation, and many more. New “How will YOU use IT” boxes directly inform students in all majors about how IT will impact their careers. Equipping readers with the knowledge they need to become better IT professionals and more informed users of IT, Information Technology for Management, Thirteenth Edition, is the perfect textbook for undergraduate and graduate courses on computer information systems or management information systems, general business and IT curriculum, and corporate-in-house-training or executive programs in all industry sectors. AN INTERACTIVE, MULTIMEDIA LEARNING EXPERIENCE This textbook includes access to an interactive, multimedia e-text. Icons throughout the print book signal corresponding digital content in the e-text. Videos and Animations: Information Technology for Management integrates abundant video content developed to complement the text and engage readers more deeply with the fascinating field of information technology Whiteboard Animation Videos help bring concepts to life, one for each learning objective throughout the text. Real World News Videos support content in every chapter. Cutting-edge business video content from Bloomberg provides an application of learned content to actual business situations. Interactive Figures, Charts & Tables: Appearing throughout the enhanced e-text, interactive figures, process diagrams, and other illustrations facilitate the study of complex concepts and processes and help students retain important information. Interactive Self-Scoring Quizzes: Concept Check Questions at the end of each section provide immediate feedback, helping readers monitor their understanding and mastery of the material. |
| southwest airlines long term objectives: EBOOK: Crafting and Executing Strategy: South African Edition Johan Hough, A. Strickland, 2010-12-16 Based on the reputable US text the 2nd Southern African Edition of Crafting & Executing Strategy covers what every senior-level or entry-level MBA student in Southern Africa needs to know about crafting, executing and aligning business strategies, through presentation of core concepts and analytical techniques. A separate case and readings sections build on the main text by demonstrating the theory in practice. The core concepts are explained in language that Southern African students can grasp and provide relevant examples as used by small, medium and large SA companies. |
| southwest airlines long term objectives: Strategic Management: Concepts and Applications DR. ARUP KUMAR SARKAR , 2025-04-08 Strategic Management: Concepts and Applications is a comprehensive guide crafted for students, professionals, and decision-makers seeking to understand the core principles and real-world practices of strategic management. This book bridges the gap between theoretical frameworks and actionable strategies, offering readers a roadmap to navigate the complexities of today’s dynamic business environment. The content is designed to be both educational and practical. It introduces fundamental concepts such as SWOT analysis, competitive advantage, corporate governance, and strategic formulation, while also exploring advanced topics including global strategy, innovation-driven growth, and sustainability in business. What sets this book apart is its balanced approach to theory and application. Readers are not only introduced to foundational strategic models but are also guided on how to adapt these frameworks to diverse industries, organizational structures, and evolving markets. Whether it’s a startup looking to scale or a multinational aiming to remain competitive, this book provides practical insights for every business stage. To facilitate better learning, chapters include real-world examples, review questions, and strategic planning exercises. Designed for business students, MBA candidates, consultants, and entrepreneurs, this book empowers readers with the mindset and skills to become effective strategists in their organizations. Strategic Management: Concepts and Applications is more than a textbook—it's a strategic companion for those aiming to understand, design, and lead successful business strategies in an era marked by innovation, uncertainty, and rapid change. |
| southwest airlines long term objectives: Insights Through Case Studies: Examining Contemporary Financial, Economic, and Business Challenges Dr. Aayush Mangal, Dr. Ruchika Gupta, Dr. Diwakar Chaudhary , Dr. Richa Sharma , 2025-03-26 The world of business, finance, and economic policy is rapidly evolving, shaped by dynamic market forces, regulatory changes, and technological advancements. In this context, case studies serve as an essential tool for scholars, policymakers, and industry professionals to analyse real-world scenarios, understand complexities, and derive practical insights for informed decision-making. This book, Insights Through Case Studies: Examining Contemporary Financial, Economic, and Business Challenges, presents a collection of meticulously curated case studies that explore pressing issues in today's global economy. Each case provides an in-depth examination of critical developments, ranging from banking regulations and financial technology to geopolitical shifts and industry disruptions. The objective of this book is not only to document these contemporary challenges but also to facilitate a structured analysis that encourages critical thinking, debate, and innovative problem-solving. The Significance of Case Studies in Business and Economic Learning Case studies have long been recognized as a powerful pedagogical tool, allowing learners to apply theoretical knowledge to real-world scenarios. By examining business decisions, financial trends, and policy implications through case-based analysis, students and professionals alike can enhance their understanding of economic principles, strategic management, and risk assessment. This book adopts a multidisciplinary approach, integrating financial management, economic policy, business strategy, and technological innovation to provide a holistic understanding of modern business challenges. Readers will find these case studies useful in grasping the interconnected nature of financial systems, regulatory frameworks, and global markets. The cases in this book cover a wide range of themes, including: Financial Market Dynamics – Examining the transmission of interest rate cuts, the surge in commodity trading, and the fluctuations in oil and gold prices. Banking and Regulatory Policies – Analyzing RBI’s digital currency initiatives, additional authentication measures in international digital payments, and the implications of domain restrictions for Indian banks. Corporate and Industry Trends – Assessing the impact of Tesla’s entry into India, Mahindra’s record-breaking EV sales, and the investment boom in the auto component sector. Technological Advancements – Evaluating the role of artificial intelligence in banking, cybersecurity challenges, and the impact of digital transformation on IT hiring trends. Geopolitical and Economic Impacts – Understanding the implications of the US Intelligence Chief’s visit to India, India’s growing export potential, and the evolving semiconductor policy. By offering an in-depth look at these topics, this book aims to bridge the gap between theoretical knowledge and real-world application. |
| southwest airlines long term objectives: Human Resource Management Greg L. Stewart, Kenneth G. Brown, 2019-06-18 Human Resource Management addresses the challenges faced by human resource managers, integrating traditional theory with real-world strategy to equip students with the knowledge, perspective, and skills they need to thrive in the ever-changing global business environment. Presented in a clear and relatable style, this text emphasizes how effective human resource management and strategic planning work in concert to allow organizations to achieve maximum success. The focus on practical application illustrates the essential link between strategic planning and implementation, providing an inside look at how real-world companies increase effectiveness through world-class human resources management practices. A wealth of case studies, discussion topics, and exercises reinforce key concepts, strengthening students' ability to think strategically and integrate core HR management principles into the decision-making process. By mirroring the current landscape's increased reliance on smart people-management strategy, this text underscores the importance of HR management in attracting and retaining the top talent that drives an organization forward. |
| southwest airlines long term objectives: Operations Management R. Dan Reid, Nada R. Sanders, 2024-04-07 Operations Management: An Integrated Approach, 8th edition, provides a solid foundation of the subject with clear, guided instructions and a balance between quantitative and qualitative concepts, thus providing both an applied and practical approach. In addition to leveraging customizable, tactile teaching and learning methods, the text covers emerging topics like artificial intelligence, robotics, data analytics, and sustainability. This international edition includes several revisions and additions to the content, including updated company examples across all chapters, updated discussions with regard to the latest technologies that impact operations and supply chain management, and revised problems in all chapters. In addition, the edition includes a new Pandemic Effects box that addresses how the chapter topic has evolved or changed during the COVID-19 pandemic and how it is evolving in a post-pandemic environment. |
| southwest airlines long term objectives: Strategic Management Sushil, Sanjay Dhir, 2024-09-25 This book emphasizes the concepts of strategic innovation and entrepreneurship, which are quite prevalent in today's organizations. Going beyond traditional approach that follows strategic analysis, choice and implementation framework, and traditional theories based on industrial organization paradigm and resource-based view, the book considers current business environment, which is volatile, uncertain, complex, chaotic, conflicting, and ambiguous (VUCA). It takes the strategic flexibility view to cope with these strategic challenges. The book introduces the subject matter of strategic management in retrospect and prospect, highlighting critical theories of strategic management. It uses a strategic learning framework rather than a purely analytical approach to dynamically learn about the external situation, internal resources, and capabilities. The evolution of strategy is given in terms of generic strategies in practice and adaptation in specific contexts. It further deals with essential topics such as strategic alliances and networks, mergers and acquisitions, and global strategy. It then provides the execution framework and models covering restructuring, leadership, corporate governance, and change management. The strategy in specific areas such as strategic technology management, e-business and knowledge management, and functional strategies and policies are discussed to understand the implementation depth. Finally, it touches upon contemporary issues such as sustainable enterprise, stakeholder perspectives, and comparative strategies in various contexts. It then outlines future directions of strategic management. In the end, case analysis guidelines are provided with sample cases from different parts of the world. The book also used interpretive and simulation methods such as system dynamics and total interpretive structural modeling to grasp the relationships and their dynamic impact provided throughout the book. It will be an invaluable resource for researchers of business strategy as well as students studying these courses; it will also be useful for industry practitioners, corporates and business policy makers. |
| southwest airlines long term objectives: Strategic Management for Tourism, Hospitality and Events Nigel Evans, 2015-01-30 Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. Among the new features and topics included in this edition are: Extended coverage to Hospitality and Events to reflect the increasing need and importance of a combined sector approach to strategy New international Tourism, Hospitality and Events case studies from both SME’s and large-scale businesses are integrated throughout to show applications of strategic management theory, such as objectives, products and markets and strategic implementation. Longer combined sector case studies are also included at the end of the book for seminar work. New content on emerging strategic issues affecting the tourism ,hospitality and events industries, such as innovation, employment, culture and sustainability Web Support for tutors and students providing explanation and guidelines for instructors on how to use the textbook and case studies, additional exercises, case studies and video links for students. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students’ learning and understanding. This book is an essential resource to Tourism, Hospitality and Events students. |
| southwest airlines long term objectives: Fundamentals of Human Resource Management Susan L. Verhulst, David A. DeCenzo, 2021-09-22 Fully revised and updated with input from practicing HR professionals, Fundamentals of Human Resource Management, 14th Edition provides students with a concise yet thorough introduction to the quickly evolving world of Human Resource Management (HR). This conversational and engaging text is designed to enhance online and distance learning and covers nearly all topics and competencies recommended by Society of Human Resource Management (SHRM) and Human Resource Certification Institute (HRCI) including human resource functions, strategy, planning, legal context, employee relations, talent acquisition, training and development, performance management, total rewards, health, safety, and labor relations. Every chapter is filled with real-world examples and activities based on current and emerging issues designed to strengthen student comprehension and increase student engagement. |
| southwest airlines long term objectives: Business Acumen for Strategic Communicators Matthew W. Ragas, Ron Culp, 2021-03-01 Business acumen has emerged as a critical competency for communicators. But if you’re a public relations, advertising or communication professional that didn’t go to business school, how can you make sure you have the abilities and skills to evolve along with your role? Business Acumen for Strategic Communicators is the book for you. |
| southwest airlines long term objectives: Fundamentals of Human Resource Management Susan L. Verhulst, David A. DeCenzo, 2024-09-24 Build the foundational knowledge and skills needed to succeed in the quickly evolving environment of HR, updated with new content designed to strengthen student comprehension and engagement Fully revised and updated with input from practicing HR professionals and teaching faculty, Fundamentals of Human Resource Management provides a concise and student-friendly introduction to the field of Human Resource Management (HRM). Now in its fifteenth edition, this popular undergraduate textbook offers thorough coverage of all key topics and competencies recommended by the Society of Human Resource Management (SHRM) and the Human Resource Certification Institute (HRCI). With an engaging and relatable narrative style, Fundamentals of Human Resource Management guides students through essential HRM topics such as human resource functions, employee relations, talent acquisition, training and development, health and safety, performance management, strategy and planning, legal and regulatory considerations, and more. Each chapter is filled with illustrative examples and hands-on activities based on current and emerging issues in the HR world. Acclaimed for its focused, systematic, and practical approach, Fundamentals of Human Resource Management, Fifteenth Edition remains an ideal textbook for undergraduate courses on core HRM concepts. |
| southwest airlines long term objectives: Executive Compensation Edge, 2004 Drawing from nine of the leading compensation advisory firms in the country, Executive Compensation: The Professional's Guide to Current Issues and Practices is the first publication to bring together a number of the top practitioners and experts in the field to provide the information and insights needed to navigate within the new era of accountability and performance standards. |
| southwest airlines long term objectives: Foundations of Airline Finance Bijan Vasigh, 2017-11-30 Foundations of Airline Finance: Methodology and Practice is a textbook that comprehensively covers, at a basic level, all aspects of the subject, bringing together many of the numerous and informative articles and institutional developments that have characterized the field of airline finance in the previous two decades. In the early chapters, the reader is introduced to the elementary theoretical foundations that underpin the role of finance in the airline industry. Critical topics, such as the time value of money, the notion of risk and return, and the complex nature of costs (fixed, semi-fixed, variable, and marginal) are discussed and illustrated with concrete examples. This is followed by an in-depth presentation of the role of accounting in airlines. Ratio analysis is used to further analyze airline financial statements. Airline industry specific metrics, such as cost per available seat mile (CASM) and revenue per revenue passenger mile (RRPM), are covered. The role of capital and asset management is then explained in the following chapters. The final chapters of the text present some important practical applications of the theoretical ideas presented earlier; these applications include hedging, the buy versus lease decision for aircraft and the question of the valuation of assets (mainly aircraft). Moreover, specific methods for actually calculating internal valuation are presented and evaluated. Foundations of Airline Finance: Methodology and Practice will be of greatest value to students who are contemplating entering financial management in the air transportation industry; however, the text will also serve as an accessible and comprehensive reference for industry professionals. |
| southwest airlines long term objectives: The Fundamentals of Sales Negotiation Cybellium Ltd, 2024-10-26 Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com |
| southwest airlines long term objectives: Lean Human Resources Cheryl M. Jekiel, 2017-08-09 Encouraging a long overdue shift in thinking, this book gives managers and executives the means to maximize employee potential by first showing them how to increase the improvement power of their HR departments. Cheryl M. Jekiel, who has been implementing Lean initiatives out of HR offices for 20 years, defines the people-related approaches and pra |
| southwest airlines long term objectives: National Airspace System longterm capacity planning needed despite recent reduction in flight delays. , 2001 In recent years, airline flight delays have been among the most vexing problems in the national transportation system. They reached unprecedented levels in 2000, when one flight in four was delayed. Although bad weather has historically been the main cause of delays, a growing reason has been the inability of the nations air transport system to efficiently absorb all of the aircraft trying to use limited airspace or trying to take off or land at busy airports. Recent events most notably the terrorist attacks on buildings in New York City and Washington, D.C., using hijacked airliners, and the economic slowdown that preceded these attacks have changed the extent of the delay problem, at least for the short term. With many airlines cutting their flights by 20 percent or more, the air transport system is having less difficulty absorbing the volume of flights. Whether the volume of flights will continue at these lowered levels is unknown. However, it is likely that a more robust economy and less public apprehension about flying will lead to renewed demands on the air transport system. If so, concerns about delays and the actions being taken to address them may once again command national attention. |
| southwest airlines long term objectives: The Dark Side of Valuation Aswath Damodaran, 2009-06-19 Renowned valuation expert Aswath Damodaran reviews the core tools of valuation, examines today’s most difficult estimation questions and issues, and then systematically addresses the valuation challenges that arise throughout a firm’s lifecycle in The Dark Side of Valuation: Valuing Young, Distressed and Complex Businesses. In this thoroughly revised edition, he broadens his perspective to consider all companies that resist easy valuation, highlighting specific types of hard-to-value firms, including commodity firms, cyclical companies, financial services firms, organizations dependent on intangible assets, and global firms operating diverse businesses. He covers the entire corporate lifecycle, from “idea” and “nascent growth” companies to those in decline and distress, and offers specific guidance for valuing technology, human capital, commodity, and cyclical firms. · |
| southwest airlines long term objectives: The Changing Business Landscape of Romania Andrew R. Thomas, Nicolae Al. Pop, Constantin Bratianu, 2014-07-08 Romania stands at the crossroads of Europe, Asia, and the Middle East. Since 1990, when the country experienced the bloodiest revolution of all of the Warsaw Pact members, Romania has gone through withering change. While the formal transition from a totalitarian, communist state was completed in 2007 with Romania’s accession into the European Union, the adaptation of the nation’s people and business climate to a market-based economy is a daily occurrence. In the 2000’s, in the lead up to EU accession, Romania was one of the largest recipients of Foreign Direct Investment in the world. While multinational corporations poured in hundreds of billions of dollars, there was also a restructuring of the way business was conducted. Western systems of management and organization—foreign to most Romanian academics and business people—almost overnight transformed the way the marketplace was perceived. Romania’s entrepreneurs were quick to adapt to the new ways, leveraging new opportunities in the environment. Fortunes were made. Multinationals also burgeoned in Romania. Companies like Microsoft, General Electric, Timken, Kraft, P&G, Renault and dozens of others successfully took advantage of the possibilities created by a relatively well-educated population that was moving into the middle class. For the most part, however, researchers and scholars were caught off guard by the quickening pace of business change in Romania. Only until very recently has the academic community at large been able to wade through the murkiness and begin to see what the new landscape looks like. It is the purpose of this edited volume, which includes the work of some of Romania’s finest business scholars, to provide even greater clarity to the current and future scene. Moreover, the experience in Romania helps shed light on the dynamics of economic and business transition throughout Eastern Europe, the Middle East, and other emerging regions, with implications for practice, policymaking, and research. |
| southwest airlines long term objectives: Strategic Marketing Management: Theory and Practice Alexander Chernev, 2019-01-01 Strategic Marketing Management: Theory and Practice offers a systematic overview of the fundamentals of marketing theory, defines the key principles of marketing management, and presents a value-based framework for developing viable market offerings. The theory presented stems from the view of marketing as a value-creation process that is central to any business enterprise. The discussion of marketing theory is complemented by a set of practical tools that enable managers to apply the knowledge contained in the generalized frameworks to specific business problems and market opportunities. The information on marketing theory and practice contained in this book is organized into eight major parts. The first part defines the essence of marketing as a business discipline and outlines an overarching framework for marketing management that serves as the organizing principle for the information presented in the rest of the book. Specifically, we discuss the role of marketing management as a value-creation process, the essentials of marketing strategy and tactics as the key components of a company’s business model, and the process of developing an actionable marketing plan. Part Two focuses on understanding the market in which a company operates. Specifically, we examine how consumers make choices and outline the main steps in the customer decision journey that lead to the purchase of a company’s offerings. We further discuss the ways in which companies conduct market research to gather market insights in order to make informed decisions and develop viable courses of action. Part Three covers issues pertaining to the development of a marketing strategy that will guide the company’s tactical activities. Here we focus on three fundamental aspects of a company’s marketing strategy: the identification of target customers, the development of a customer value proposition, and the development of a value proposition for the company and its collaborators. The discussion of the strategic aspects of marketing management includes an in-depth analysis of the key principles of creating market value in a competitive context. The next three parts of the book focus on the marketing tactics, viewed as a process of designing, communicating, and delivering value. Part Four describes how companies design their offerings and, specifically, how they develop key aspects of their products, services, brands, prices, and incentives. In Part Five, we address the ways in which companies manage their marketing communication and the role of personal selling as a means of persuading customers to choose, purchase, and use a company’s offerings. Part Six explores the role of distribution channels in delivering the company’s offerings to target customers by examining the value-delivery process both from a manufacturer’s and a retailer’s point of view. The seventh part of the book focuses on the ways in which companies manage growth. Specifically, we discuss strategies used by companies to gain and defend market position and, in this context, address the issues of pioneering advantage, managing sales growth, and managing product lines. We further address the process of developing new market offerings and the ways in which companies manage the relationship with their customers. The final part of this book presents a set of tools that illustrate the practical application of marketing theory. Specifically, Part Eight delineates two workbooks: a workbook for segmenting the market and identifying target customers and a workbook for developing the strategic and tactical components of a company’s business model. This part also contains examples of two marketing plans—one dealing with the launch of a new offering and the other focused on managing an existing offering. |
| southwest airlines long term objectives: Entrepreneurs, Managers, and Leaders A. Mayo, N. Nohria, M. Rennella, 2016-05-23 This book reveals how leadership evolves through the story of the American airline industry across the 20th century. Entrepreneurs dominate the industry's early history, but as the industry evolved a new breed of managers emerged who built a dominant business model that enabled their companies to grow dramatically. |
| southwest airlines long term objectives: Create Marketplace Disruption Adam Hartung, 2009 Master the #1 secret of long-term dominance: Don't just respond to market disruptions . . . create them! bull; Get out of the swamps and back into the rapids (and stay there)! bull; How to reinvent your formula for success . . . over and over again! bull; Systematically attack your competitors' lock-ins and make their success formulas obsolete. bull; Why even 'good to great' companies with brilliant managers are failing and how you can avoid their fate. |
| southwest airlines long term objectives: Media, Telecommunications, and Business Strategy Richard A. Gershon, 2013-07-18 With today’s dynamic and rapidly evolving environment, media managers must have a clear understanding of different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Developed for students in telecommunications management, media management, and the business of media, this text helps future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. The second edition includes updated research throughout , including material on major business and technology changes and the importance of digital lifestyle reflected in e-commerce and personalized media selection, such as Netflix and iTunes, and the growing importance of Facebook and social networking from a business perspective. |
| southwest airlines long term objectives: Telecommunications and Business Strategy Richard A. Gershon, 2009-03-04 With today's communications industry experiencing major changes on an almost daily basis, media managers must have a clear understanding of the different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Telecommunications and Business Strategy helps current and future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. Author Richard A. Gershon examines telecommunications industry structures and the management practices and business strategies affecting the delivery of information and entertainment services to consumers. He brings in specialists to present the finer points of management and planning responsibilities. Case studies from the International Radio and Television Society (IRTS) competition supplement the main text and offer an invaluable perspective on management issues. Developed for students in telecommunications management, electronic media management, and telecommunication economics, this volume also serves as a practical reference for the professional manager. |
| southwest airlines long term objectives: The New Leader's 100-Day Action Plan George B. Bradt, Jayme A. Check, John A. Lawler, 2016-01-20 Entering a new leadership role? Leading a reorganization or integrating teams? Get better results faster by building and implementing your 100-Day Action Plan Your first 100 days in a new leadership position are critical, as they set the foundation for your team's success going forward. The New Leader's 100-Day Action Plan helps you start gaining traction even before your first day in a new job. The playbook gives you a concrete strategy for getting a fast start—engaging the culture, setting direction, aligning the team, avoiding common missteps, and delivering results. This new fourth edition has been updated with new graphics and downloadable tools, and expanded with new information learned from real-world clients over the past twelve years. Many organizations, regardless of size, industry, or geography, realize that it is strategically imperative to effectively onboard leaders into new roles and combine teams during M&A and reorganization. New thinking for new teams provides ways to get quick results with key business initiatives, and new discussions on cultural fit and evolution to help you better contribute to your organization's success. Updated stories and case studies provide real-life glimpses at how successful leaders navigate tricky situations, and extensive online tools point you toward additional resources as the need arises. 40 percent of new leaders fail within the first eighteen months on the job. When a new leader drops the ball, it's at the expense of the team, the organization, and the leader's track record. Successful leaders start leading and delivering immediately. This book shows you how to start getting results right away and dramatically increase your chances for success—by systematically shaping your leadership with intent. Take control from the start Expect the surprises and avoid the mistakes Manage your message and shape culture Set direction and build an aligned leadership team Fuel momentum and deliver results Your new leadership role begins the moment you accept the offer, the deal is done, or the re-organization is announced. The New Leader's 100-Day Action Plan gives you a concrete framework for successful leadership and a clear roadmap to the critical first 100 days. |
| southwest airlines long term objectives: Sustainable Human Resource Management Carolina Machado, 2022-09-01 Sustainable Human Resource Management: Policies and Practices covers issues related to sustainable human resource management in a context where organizations are continually facing significant challenges related to the continuous change in the market, as well as in the environment. Organized in different chapters, the book includes contributions from renowned international researchers in the field of sustainability and organizations, and human resource management. Providing recent research advances on Sustainable Human Resource Management, it can be used in an undergraduate management and engineering course (for example, management, human resource management, industrial, manufacturing, economics, etc.), or as a subject on human resource management and industrial engineering at the postgraduate level. Also, this book can serve as a useful reference for academics, researchers, managers and manufacture and industrial engineers, as well as all professionals who work in fields related to management and human resource management, sustainability and industrial engineering. |
| southwest airlines long term objectives: EBOOK: Financial Accounting (GE), 8e Robert Libby, Frank Hodge, Patricia Libby, 2016-04-16 EBOOK: Financial Accounting (GE), 8e |
| southwest airlines long term objectives: Cultural Management: Concepts and Issues Cybellium, 2024-10-26 Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com |
| southwest airlines long term objectives: Corporate Culture as the Driver of Transit Leadership Practices Mary J. Davis, Transit Cooperative Research Program, National Research Council (U.S.). Transportation Research Board, 2003 This report of the Transportation Research Board will be of interest to transit staff interested in implementing leadership development initiatives at their agencies. Current practices, major issues, trends, and innovations related to the use of corporate culture as the driver in hiring, developing, evaluating, and retaining a leadership team, within and outside the transit industry were documented for this synthesis. The report discusses the state of the practice in leadership recruitment, development, evaluation, and retention. It reports on innovative approaches to the problems faced in todays work environment in transit and other industries. This synthesis also covers the manner in which corporate culture affects the hiring, development, evaluation, and retention of the top management team. |
| southwest airlines long term objectives: Fundamentals of Human Resource Management David A. DeCenzo, Stephen P. Robbins, Susan L. Verhulst, 2016-05-16 This text is an unbound, three hole punched version. The 12th Edition of Fundamentals of Human Resource Management, Binder Ready Version, 12th Edition helps students understand and remember concepts through a straightforward and conversational writing style and a wealth of examples to clarify ideas and build interest. The authors provide a strong foundation of essential elements of Human Resource Management as well as a clear understanding of how Human Resource Management links with business strategy. Through practical applications, the authors illustrate the importance of employees on every level of the organization, helping students understand HRM elements such as recruitment, training, motivation, retention, safety, the legal environment, and how they support successful business strategies. |
| southwest airlines long term objectives: Flexible Leadership Gary Yukl, Richard Lepsinger, 2004-05-05 If you are a manager or a training and development professional, you need concrete suggestions for guiding your organization through rapidly changing conditions and difficult challenges. Flexible Leadership offers a comprehensive theory that integrates findings from different disciplines and more than a half century of research and explains how leaders can effectively enhance the bottom-line performance of their organizations. The authors provide illustrative examples of effective and ineffective leadership, including some from their own consulting experiences over the past 30 years in private and public sector organizations. The book includes information about Leadership and management behaviors that can be used to enhance organizational performance. Improvement programs, management systems, and structural forms that can be used to enhance organizational performance. Integrating direct and indirect forms of leadership. Balancing tradeoffs and competing demands related to performance. Adapting leadership to changing situations. Integrating leadership processes at different levels of an organization. Competencies relevant for effective leadership. |
What's the history behind the "WN" designation for Southwest?
Aug 19, 2010 · (It's a difficult search because there are a lot of matches for "Southwest" and "WN") Our original two-letter code (late 1970s) was "OE", and the best I can recollect from …
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Jan 28, 2024 · Southwest Airlines | Rapid Rewards - Booking for 2 people with points and cash - (I figured I would start a new topic, sorry to bombard.) I am booking 2 round trip tickets. …
Southwest Airlines Community Discussion Forum - FlyerTalk
Sep 7, 2024 · My posts there have focused on answering traveler questions and posting photo Trip Reports of Southwest Airlines flight experiences. However, as some of you may already …
Southwest Cuts Points Earnings on Discounted Flights
Mar 6, 2025 · According to language updated by the airline at the beginning of the year, Southwest expanded the definition of “Qualifying Flights” to include those “operated by …
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Nov 6, 2021 · Southwest Airlines | Rapid Rewards - Southwest 2 free EarlyBird Checkins with Chase card - Chase says that part of my benefits with my Southwest Chase credit card is 2 …
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How long does the website wait after too many failed logins?
Dec 2, 2019 · Southwest Airlines | Rapid Rewards - How long does the website wait after too many failed logins? - I was having trouble logging in earlier this evening. I eventually got a …
Can you combine two RR accounts if they are in the same name?
Oct 23, 2007 · Southwest Airlines | Rapid Rewards - Can you combine two RR accounts if they are in the same name? - I have two RR accounts (one from an old job and one personal) ... if I …
Southwest Ohio Fishing Reports
Oct 3, 2011 · Southwest Ohio Fishing Reports posts 194K views 32M. All reports in Southwestern Ohio area go here
Consequences of closing southwest chase CC? - FlyerTalk
Oct 9, 2023 · Last December I got the southwest personal plus and the business premier card in order to get the companion pass for most of 2023 and all of 2024. In November the annual …
What's the history behind the "WN" designation for Southwest?
Aug 19, 2010 · (It's a difficult search because there are a lot of matches for "Southwest" and "WN") Our original two-letter code (late 1970s) was "OE", and the best I can recollect from others that …
Booking for 2 people with points and cash - FlyerTalk Forums
Jan 28, 2024 · Southwest Airlines | Rapid Rewards - Booking for 2 people with points and cash - (I figured I would start a new topic, sorry to bombard.) I am booking 2 round trip tickets. Between …
Southwest Airlines Community Discussion Forum - FlyerTalk
Sep 7, 2024 · My posts there have focused on answering traveler questions and posting photo Trip Reports of Southwest Airlines flight experiences. However, as some of you may already know, …
Southwest Cuts Points Earnings on Discounted Flights
Mar 6, 2025 · According to language updated by the airline at the beginning of the year, Southwest expanded the definition of “Qualifying Flights” to include those “operated by Southwest Airlines …
Southwest 2 free EarlyBird Checkins with Chase card
Nov 6, 2021 · Southwest Airlines | Rapid Rewards - Southwest 2 free EarlyBird Checkins with Chase card - Chase says that part of my benefits with my Southwest Chase credit card is 2 free Early …
Platinum airline fee $200 reimbursement reports: WN (Southwest) …
Jan 15, 2024 · American Express | Membership Rewards - Platinum airline fee $200 reimbursement reports: WN (Southwest) only (2024-25) - Just bought 3 tickets totaling $210 on 1 AMEX card …
How long does the website wait after too many failed logins?
Dec 2, 2019 · Southwest Airlines | Rapid Rewards - How long does the website wait after too many failed logins? - I was having trouble logging in earlier this evening. I eventually got a message …
Can you combine two RR accounts if they are in the same name?
Oct 23, 2007 · Southwest Airlines | Rapid Rewards - Can you combine two RR accounts if they are in the same name? - I have two RR accounts (one from an old job and one personal) ... if I …
Southwest Ohio Fishing Reports
Oct 3, 2011 · Southwest Ohio Fishing Reports posts 194K views 32M. All reports in Southwestern Ohio area go here
Consequences of closing southwest chase CC? - FlyerTalk
Oct 9, 2023 · Last December I got the southwest personal plus and the business premier card in order to get the companion pass for most of 2023 and all of 2024. In November the annual fees …
