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| small is beautiful group discussion: Small Is Beautiful E. F. Schumacher, 2010-10-19 Small Is Beautiful is Oxford-trained economist E. F. Schumacher’s classic call for the end of excessive consumption. Schumacher inspired such movements as “Buy Locally” and “Fair Trade,” while voicing strong opposition to “casino capitalism” and wasteful corporate behemoths. Named one of the Times Literary Supplement’s 100 Most Influential Books Since World War II, Small Is Beautiful presents eminently logical arguments for building our economies around the needs of communities, not corporations. |
| small is beautiful group discussion: Small is Beautiful Ernst Friedrich Schumacher, 1999 The 25th anniversary edition of Schumacher's book of essays on humanistic economics expands on his ideas by adding commentaries of contemporary thinkers who have been deeply influenced by his work and thought. |
| small is beautiful group discussion: Small is Beautiful Claude Schumacher, Derek Fogg, 1991 |
| small is beautiful group discussion: Small is Democratic Dana Ott, 2018-10-24 This book examines the relationship between state size and the formation and maintenance of democratic political systems. Using a cross-national, multiple case study of The Gambia in West Africa, and Trinidad and Tobago in the Caribbean, in combination with a quantitative data set on all the nations in the world, the study examines the effects of smallness, when measured by population size, on a number of variables including the probability of becoming and remaining democratic, access to information, political instability and political violence. The dissertation argues that the small scale social structure which is prevalent in small states directly affects the social interaction of individuals in these states through the multiple-role relationships created as a consequence; and indirectly affects the political and economic systems of these states through the impact of such social networks on political interaction, etc. The case studies examine the effects of smallness on two states that, aside from being small and democratic, share few background characteristics. It is argued that small state size acts as an enabling environment for democratization, increasing the likelihood that such states will become and remain democratic, as occurred in Trinidad and Tobago. The case of The Gambia illustrates the limitations of smallness to overcome other obstacles to democratization including economic, social, and systemic limitations. The quantitative analysis establishes a significant statistical relationship between small state size, when measured by population, and the formation and maintenance of political democracy, and an increased likelihood of political violence, when measured by political riots and deaths by political violence. The analysis concludes with a discussion of the implications of such findings, including transferability through the application of targeted decentralization programs. |
| small is beautiful group discussion: S. Morris Eames, Elizabeth Ramsden Eames, Richard W. Field, 2003 Experience and Value: Essays on John Dewey and Pragmatic Naturalism brings together twelve philosophical essays spanning the career of noted Dewey scholar, S. Morris Eames. The volume includes both critiques and interpretations of important issues in John Dewey’s value theory as well as the application of Eames’s pragmatic naturalism in addressing contemporary problems in social theory, education, and religion. The collection begins with a discussion of the underlying principles of Dewey’s pragmatic naturalism, including the concepts of nature, experience, and philosophic method. Essays “Experience and Philosophical Method in John Dewey” and “Primary Experience in the Philosophy of John Dewey” develop what Eames believed to be a central theme in Dewey’s thought and provide a theoretical framework for subsequent discussion. The volume continues with specific applications of this framework in the areas of value theory, moral theory, social philosophy, and the philosophy of religion. Eames’s analysis of value exposes the connection between the immediately felt values of experience and the more sophisticated judgments of value that are the product of reflection. From this basis in moral theory, Eames considers the derivation of judgments of obligation from judgments of fact. This discussion provides a grounding for a consideration of contemporary social issues directed by naturalistic and scientific principles. In the third section, with regard to educational theory, Eames considers possible resolutions of the current dichotomy between the factual worldview of science and the humanistic worldview of the liberal arts. The comprehensive article, “Dewey’s Views of Truth, Beauty, and Goodness,” connects the essays of the first and second sections and explores the placement of Dewey’s value theory with respect to morals and aesthetics. With “Creativity and Democracy,” in the fourth section, Eames also considers the concept of democracy from the standpoint of current and historical issues faced by society. This article hints at a major project of Eames’s intellectual life—the theory of democracy. The volume concludes with a discussion of the difficulty of maintaining the values of religious experience in a scientifically and technologically sophisticated world, the very topic that first brought Eames to philosophy—the meaning of religion and the religious life. Suggested solutions are offered in “The Lost Individual and Religious Unity.” Experience and Value: Essays on John Dewey and Pragmatic Naturalism illuminates Eames’ life of inquiry, a life that included moral, social, aesthetic, and religious dimensions of value—all suffused with the influence of John Dewey. |
| small is beautiful group discussion: Resources in Education , 1994 |
| small is beautiful group discussion: Small Is Still Beautiful Joseph Pearce, 2014-05-06 A third of a century ago, E. F. Schumacher rang out a timely warning against the idolatry of giantism with his book Small Is Beautiful. Since then, millions of copies of Schumacher’s work have been sold in dozens of different languages; few books before or since have spoken so profoundly to urgent economic and social considerations. Schumacher, a highly respected economist and adviser to third-world governments, broke ranks with the accepted wisdom of his peers to warn of impending calamity if rampant consumerism, technological dynamism, and economic expansionism were not checked by human and environmental considerations. Humanity was lurching blindly in the wrong direction, argued Schumacher. Its obsessive pursuit of wealth would not, as so many believed, ultimately lead to utopia but more probably to catastrophe. Schumacher’s greatest achievement was the fusion of ancient wisdom and modern economics in a language that encapsulated contemporary doubts and fears about the industrialized world. The wisdom of the ages, the perennial truths that have guided humanity throughout its history, serves as a constant reminder to each new generation of the limits to human ambition. But if this wisdom is a warning, it is also a battle cry. Schumacher saw that we needed to relearn the beauty of smallness, of human-scale technology and environments. It was no coincidence that his book was subtitled Economics as if People Mattered. Joseph Pearce revisits Schumacher’s arguments and examines the multifarious ways in which Schumacher’s ideas themselves still matter. Faced though we are with fearful new technological possibilities and the continued centralization of power in large governmental and economic structures, there is still the possibility of pursuing a saner and more sustainable vision for humanity. Bigger is not always best, Pearce reminds us, and small is still beautiful. |
| small is beautiful group discussion: From One to Many Jennifer J. Britton, 2013-06-27 Jennifer Britton has penned another winner! With From One to Many, Jennifer not only gives us a bird’s-eye-view perspective, but she also delves into the details we need to be successful as group and team coaches. I'm eager to incorporate this new material—not only into my course curriculum—but also into my own group coaching programs. —Jory H. Fisher, JD, www.JoryFisher.com “This remarkable resource gives coaches the necessary tools to expand their effectiveness and offer a group experience of connection and collaboration, providing an exceptional experience for many.” —Sandy Miller, MA, CPCC, ACC, www.revolutionizingdivorce.com From One to Many is a must-read for coaches, whether experienced or new to group and team coaching. Jennifer combines extensive research, personal and peer experiences, practical applications, and a comprehensive set of tools and resources to deliver another excellent book for professional coaches. —Janice LaVore-Fletcher, MMC, BCC, President, Christian Coach Institute Practical tips, tools, and insight on successful team and group coaching engagements As professional development budgets at many organizations remain flat or even shrink due to financial pressures, coaches and human resources leaders are looking for new ways to do more with less funding. Team coaching—which may span intact teams, project teams and virtual teams—and group coaching—spanning both organizational and public contexts—offer a solution to this developmental puzzle. Unfortunately, there are few practical resources available that address the best practices for team and group coaching. From One to Many fills that gap for coaches, leaders, and human resources professionals. The book explains how to integrate the practice into an organization and how to maximize it to full effect. One of the only books on the market that explores in-depth the related topics of team and group coaching Written by the founder of a performance improvement consultancy who is also a popular speaker on the subject Features new content specifically for practitioners in coaching, human resources, performance improvement and related fields |
| small is beautiful group discussion: Insight of Blissful Life Arundeep Singh, 2017-03-25 In one's life one experience's a lot of things, different kind of events takes place in one's life but the thing that matters much is what one learns from those events and how one is going to use it to make one's future better and simpler. The problems in everyone's life is increasing everyday not because stress, tension and anxiety are increasing in our life, but because we are not able relate and rationalise the very basic things in our own life. Life of an individual isn't messed up due to some external factor completely. If one try to seek, one will responsible not completely but in some way less or more for the complications in his or her own life. A few lessons on life are shared in a simplistic manner, to give an insight of how things work so that life so that get much simpler and blissful than it was. This might bring clarity to your life and may lead to tremendous possibilities. |
| small is beautiful group discussion: Democracy in Social Movements Donatella della Porta, 2009-07-31 This collection explores conceptions and practices of democracy of social movement organizations involved in global protest. Focusing on the global justice movement this book shows how they adopt radical new democratic approaches and thus provide a fundamental critique of conventional politics. |
| small is beautiful group discussion: DHEW Publication , 1976 |
| small is beautiful group discussion: Big Is Beautiful Robert D. Atkinson, Michael Lind, 2019-02-26 Why small business is not the basis of American prosperity, not the foundation of American democracy, and not the champion of job creation. In this provocative book, Robert Atkinson and Michael Lind argue that small business is not, as is widely claimed, the basis of American prosperity. Small business is not responsible for most of the country's job creation and innovation. American democracy does not depend on the existence of brave bands of self-employed citizens. Small businesses are not systematically discriminated against by government policy makers. Rather, Atkinson and Lind argue, small businesses are not the font of jobs, because most small businesses fail. The only kind of small firm that contributes to technological innovation is the technological start-up, and its success depends on scaling up. The idea that self-employed citizens are the foundation of democracy is a relic of Jeffersonian dreams of an agrarian society. And governments, motivated by a confused mix of populist and free market ideology, in fact go out of their way to promote small business. Every modern president has sung the praises of small business, and every modern president, according to Atkinson and Lind, has been wrong. Pointing to the advantages of scale for job creation, productivity, innovation, and virtually all other economic benefits, Atkinson and Lind argue for a “size neutral” policy approach both in the United States and around the world that would encourage growth rather than enshrine an anachronism. If we overthrow the “small is beautiful” ideology, we will be able to recognize large firms as the engines of progress and prosperity that they are. |
| small is beautiful group discussion: Practical Facilitation Christine Hogan, 2005-11-03 A facilitator helps groups of people to enable them to interact more effectively in a wide range of situations and occupations, including workplaces, organizational planning, leisure and health activities and community development. Facilitation is an emerging and exciting profession. |
| small is beautiful group discussion: Catalog of Copyright Entries. Third Series Library of Congress. Copyright Office, 1976 |
| small is beautiful group discussion: Food/Hunger Studies Institute for World Order, Kimberley A. Bobo, 1977-01-01 |
| small is beautiful group discussion: Promoting Appropriate Technological Change in Small-scale Enterprises Peter Delp, 1986 |
| small is beautiful group discussion: Oversight of Science and Technology Policy United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Science, Technology, and Space, 1978 |
| small is beautiful group discussion: Michael Young, Social Science, and the British Left, 1945-1970 Lise Butler, 2020-09-02 In post-war Britain, left-wing policy maker and sociologist Michael Young played a major role in shaping British intellectual, political, and cultural life, using his study of the social sciences to inform his political thought. In the mid-twentieth century the social sciences significantly expanded, and played a major role in shaping British intellectual, political and cultural life. Central to this intellectual shift was the left-wing policy maker and sociologist Michael Young. As a Labour Party policy maker in the 1940s, Young was a key architect of the Party's 1945 election manifesto, 'Let Us Face the Future'. He became a sociologist in the 1950s, publishing a classic study of the East London working class, Family and Kinship in East London with Peter Willmott in 1957, which he followed up with a dystopian satire, The Rise of the Meritocracy, about a future society in which social status was determined entirely by intelligence. Young was also a prolific social innovator, founding or inspiring dozens of organisations, including the Institute of Community Studies, the Consumers' Association, Which?magazine, the Social Science Research Council and the Open University. Moving between politics, social science, and activism, Young believed that disciplines like sociology, psychology and anthropology could help policy makers and politicians understand human nature, which in turn could help them to build better political and social institutions. This book examines the relationship between social science and public policy in left-wing politics between the end of the Second World War and the end of the first Wilson government through the figure of Michael Young. Drawing on Young's prolific writings, and his intellectual and political networks, it argues that he and other social scientists and policy makers drew on contemporary ideas from the social sciences to challenge key Labour values, like full employment and nationalisation, and to argue that the Labour Party should put more emphasis on relationships, family, and community. Showing that the social sciences were embedded in the project of social democratic governance in post-war Britain, it argues that historians and scholars should take their role in British politics and political thought seriously |
| small is beautiful group discussion: The Chinese Students' Monthly , 1925 |
| small is beautiful group discussion: Perspectives on Teaching Language and Content Stacey Katz Bourns, Cheryl Krueger, Nicole Mills, 2020-06-23 An overview of current issues and developments in foreign language education, designed for instructors of language, literature, and culture at any stage of their careers A contemporary guide to language teaching, this book presents the latest developments and issues in the field of applied linguistics. Written by scholars with expertise in theoretical linguistics, literary and cultural studies, and education, the book encourages readers to examine their beliefs about language teaching and to compare these perspectives with the tenets of current research-supported frameworks and approaches. It also leads instructors to make vital connections between theory and practice while linking language and content pedagogy so that they may develop innovative lesson plans, classroom activities, and course materials that align with the specific contexts in which they teach. Serving as a textbook for teaching methods courses, as well as a reference for instructors with varying levels of experience and diverse specializations, the book is applicable to all levels of instruction and provides guidelines and models that prepare instructors to teach in a rapidly evolving field. |
| small is beautiful group discussion: Marketing Management S. Jayachandran, 2004-05 This book is appropriate as a core textbook for Marketing Management in Post Graduate programmes including MBA. The text provides right from the basics in Marketing to Analysis and Application of Strategic Tools in Marketing Management. CORE FEATURESStructure : Six parts with 20 chaptersObjective: Make the readers to understand marketing theory & concepts and prepare them as tomorrow's marketing managers, academicians etc.,Style: Simple and lucid style to understand theory and concepts with live corporate examples.Focus: As core text book to post graduate students-MBA, M Com, M A, M Tech etc.Delighting Features (Value Addition)V Each part underlies a specific objective.v Each chapter starts with a marketing profile of leading corporate house with web address. This enables the reader to understand what is a corporate house, what are their businesses, what are their marketing and operating philosophies,v Summary of each chapter makes the reader to grasp the chapter contents with easy effort.v Each chapter has questions for discussion, preparing the students well for examination.v Each chapter ends with practical exercises for critical analysis and thinking which makes the reader to think critically.v Case Studies lead the reader to improve his/her analytical skills and practical knowledge. |
| small is beautiful group discussion: The Power of Small Groups in Christian Formation Harley T. Atkinson, 2018-01-10 Small groups continue to be a significant part of church life and Christian formation in the twenty-first century, impacting a church and society characterized by loneliness and fragmentation. As such, Julie Gorman is prompted to declare, Small groups have come of age! They have found unprecedented acceptance and endorsement. This is a comprehensive book on small groups and Christian formation informed by theology, church history, and the social sciences. It addresses both the foundations and praxis of groups, with a special emphasis on leading dynamic group discussions. |
| small is beautiful group discussion: Visions of a Digital Nation Jacob Ward, 2024-02-06 Why the privatization of British Telecom signaled a pivotal moment in the rise of neoliberalism, and how it was shaped by the longer development and digitalization of Britain’s telecommunications infrastructure. When Margaret Thatcher sold British Telecom for £3.6 billion in 1984, it became not only, at the time, the largest stock flotation in history, but also a watershed moment in the rise of neoliberalism and deregulation. In Visions of a Digital Nation, Jacob Ward offers an incisive interdisciplinary perspective on how technology prefigured this pivot. Giving due consideration to the politicians, engineers, and managers who paved the way for this historic moment, Ward illustrates how the decision validated the privatization of public utilities and tied digital technology to free market rationales. In this examination of the national and, at times, global history of technology, Ward’s approach is sweeping. Utilizing infrastructure studies, environmental history, and urban and local history, Ward explores Britain’s nationalist and welfarist plans for a digital information utility and shows how these projects contested and adapted to the “market turn” under Margaret Thatcher. Ultimately, Visions of a Digital Nation compellingly argues that politicians did not impose neoliberalism top-down, but that technology, engineers, and managers shaped these politics from the bottom up. |
| small is beautiful group discussion: ThirdWay , 1986-02 Monthly current affairs magazine from a Christian perspective with a focus on politics, society, economics and culture. |
| small is beautiful group discussion: Elevating Student Voice Nelson Beaudoin, 2013-09-27 This book demonstrates what schools can do to enhance student participation and engagement. It shows educators how to: - create opportunities for students to practice democracy and civic responsibility. - develop a school for each kid - get students to care Examples include - Community service - Peer Helpers - Peer Mediators - Student-directed programs and events - Student feedback to teachers - Student-led conferences - Students on interviewing committees - Students on the School Board - Student publications - Student speakers . . . and more Also highlighted in this book are the exciting and enriching activities of First Amendment Schools. |
| small is beautiful group discussion: People and Forests Clark C. Gibson, Margaret A. McKean, Elinor Ostrom, 2000 People and Forests explores the complex interactions between local communities and their forests, focusing on the rules by which communities govern and manage their forest resources. |
| small is beautiful group discussion: The Beautiful Wife Mentor's Guide Sandy Ralya, 2012-02-01 Practical, biblical resources for a growing mentoring ministry for Christian wives The Beautiful Wife Mentor’s Guide offers: -instructions on how to implement Beautiful Womanhood small groups -guidance on becoming a confident marriage mentor -hostess tips to simplify hospitality for God’s glory -chapter summaries to highlight main discussion topics -discussion icebreakers and cues to keep the conversation focused and lively -directions on how to incorporate free resources found on www.beautifulwomanhood.com |
| small is beautiful group discussion: Journal of Social Development in Africa , 2003 |
| small is beautiful group discussion: Market Research in Practice Paul Hague, 2021-11-03 Learn the fundamentals of market research with this bestselling guide that delivers an overview of the whole process, from planning a project and executing it, what tools to use, through to analysis and presenting the findings. Market Research in Practice provides a practical and robust introduction to the subject, providing a clear step-by-step guide to managing market research and how to effectively to obtain the most reliable results. Written by an industry expert with over 35 years' practical experience in running a successful market research agency, tips and advice are included throughout to ground the concepts in business reality. This text also benefits from real-world examples from companies including Adidas, Marks & Spencer, Grohe and General Motors. Now in its fourth edition, Market Research in Practice is now fully updated to capture the latest changes and developments in the field and explores new tools of qualitative research using online methods as well as expanding further on online surveys such as SurveyMonkey. Accompanied by a range of templates, surveys and resources for lecturers, this is an invaluable guide for students of research methods, researchers, marketers and users of market research. |
| small is beautiful group discussion: Market Research in Practice Matthew Harrison, Julia Cupman, Oliver Truman, Paul Hague, 2016-03-03 Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop their brands, optimize prices and more has grown. Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analyzing and presenting the findings - it explains how to use tools and methods effectively to obtain reliable results. This fully updated third edition of Market Research in Practice has been revised to reflect the most recent trends in the industry. Ten new chapters cover topical issues such as ethics in market research and qualitative and quantitative research, plus key concepts such as international research, how to design and scope a survey, how to create a questionnaire, how to choose a sample and how to carry out interviews are covered in detail. Tips, and advice from the authors' own extensive experiences are included throughout to ground the concepts in business reality. Accompanied by a range of online tools, templates, surveys and guides, this is an invaluable guide for students of research methods, researchers, marketers and users of market research. Online resources include a range of tools, templates, surveys and guides. |
| small is beautiful group discussion: Conciliarism Paul Valliere, 2012-02-09 A comprehensive introduction to conciliarism, decision-making and conflict-resolution in the history of the Christian church. |
| small is beautiful group discussion: Towards an African Narrative Theology Joseph Healey, 1996 Reflects what traditional proverbs used in Christian catechetical, liturgical, and ritual contexts reveal about Tanzanian appropriations of and interpretations of Christianity. |
| small is beautiful group discussion: Sustainable Operations Management Kampan Mukherjee, 2023-12-30 This book includes concepts, methodologies, and practices for achieving sustainability in business operations. The underlying concept is explained from two perspectives—organizational level and policy level. In the former, all principles, techniques, and decision-making issues relevant to sustainability at unit level, management of product recovery processes, and sustainability at integrated level are captured. Content on policy-level perspective includes policies, norms, guidelines, and regulatory measures both at global and national levels. The primary goal of this book is the creation of an integrated and value-rich platform for the initiation and management of sustainable operations. Features: This book offers a comprehensive overview of environmental sustainability from the operations and supply chain perspective This book proposes an understandable and innovative viewpoint in explaining sustainable operations management comprehensively as managing operations sustainably at organizational level Readers will learn the concepts, techniques, and the core factors relating to managing operations, keeping in view various dimensions of sustainability and the macro-level guidelines, norms, regulatory measures, and the like in this context This book adds to the knowledge on design, planning, and management of sustainable operations, including the specific management approaches This book includes summary and review questions at the end of each chapter This book is aimed at graduate students and researchers in industrial, production, and mechanical engineering, including operations management. It is also recommended as a textbook for courses such as sustainable development, sustainable operations management, and environmental management. |
| small is beautiful group discussion: British Books in Print , 1979 |
| small is beautiful group discussion: The Practice of Sustainable Tourism Michael Hughes, David Weaver, Christof Pforr, 2015-06-19 Sustainable tourism is a widely used term that has accumulated considerable attention from researchers and policy makers over the past two decades. However, there is still an apparently wide gap between theory and practice in the area. Recent scholarly research has tended to focus on niche areas of alternative tourism rather than address the broader issues and vagaries and paradoxes that appear to plague the broader notion of sustainable tourism. As such, there is a need for a new and pragmatic analysis of sustainable tourism as an overarching idea and how this manifests in practice. The Practice of Sustainable Tourism fulfils this need by offering a fresh perspective on sustainable tourism as an umbrella concept with inherent tensions. It presents a way of thinking about tourism based on the notion of finding common ground using the dialectic tradition of philosophy. Dialectics focusses on resolving opposing viewpoints by recognising they have common elements that can be combined into a rational and practical solution over time. As part of this approach, the book examines the strongly apparent tensions within alternative tourism as well as the paradox of continuing growth and other mass tourism related issues. It is divided into three parts, Part I includes chapters discussing the general concept of sustainable tourism, its history, current status and possible futures; Part II includes a range of destination case studies exploring how sustainable tourism has been applied and Part III includes perspectives from the tourism operator view. Given the international content and challenging themes, the book will be appealing internationally to students, researchers and academics in the fields of tourism, geography, sustainability and social science. |
| small is beautiful group discussion: Alice Dreaming: A Play for Secondary Students Ned Manning, 2010-09-23 Alice Dreaming is a play for secondary students that tells a uniquely Australian story. Trapped by the expectations of others, a girl escapes into her imagination. Following an albatross, Alice takes a journey across Australia that eventually brings her closer to home and an understanding of who she is. Inspired by Alice's Adventures in Wonderland and The Wizard of Oz, it is a play written about teenagers, for teenagers. Embracing a non-naturalistic theatrical language, Alice Dreaming can incorporate a number of performance elements, including puppetry, mask, music and dance. Roles are suitable for performance by both boys and girls. The cast includes 29 speaking roles plus chorus. The play runs for 60-80 minutes. Designed to provoke discussion and debate, Alice Dreaming can be used as a classroom resource to develop student thinking around both personal issues and social issues, including the environment, politics and Australian history. |
| small is beautiful group discussion: Young Children, Parents and Professionals Margaret Henry, 2012-10-12 As early year education and very early child care increase, parents and professionals face many difficult questions. What are the effects of early education on children? Are parents fulfilling their roles? What should teachers' roles be? Seldom asked are more basic questions: What are the fundamental needs of young children? Or parents? Or professionals? How can these differing sets of needs be met? Margaret Henry proposes three dimensions of caregiving behaviour through which parents and professionals not only help young children to develop, but can also help one another's development. Evidence of positive change comes both from her own research in family day care and from the work of her students, practicing teachers and child care personnel. Their examples involve often hard-to-reach parents - those who are tired, employed, alienated, bossy and culturally and ethnically diverse. There are practical suggestions here for professionals and parents interested in enhancing their relationships with one another and the outcomes for young children. |
| small is beautiful group discussion: The Global Brand Nigel Hollis, 2008-09-30 A top executive at one of the world's leading marketing firms analyzes the familiarity and strength of brands and establishes five steps towards increasing brand strength in a globalized world Rapid advances in modern technology present companies with quickly expanding marketing opportunities, but they also create an over-saturated business landscape that both helps and hurts brands. The Global Brand is a thorough investigation of brand strength in the accelerated modern business world. Nigel Hollis draws on his experience at Millward Brown to present a simple formula for determining brand strength based on two axes, Presence (or familiarity) and Voltage (or marketing appeal), to illustrate the market value and performance of brands. He analyzes the five steps of customer commitment to a strong brand--Presence, Relevance, Performance, Advantage, and Bonding. Finally, Hollis emphasizes human nature as a set of constant core values that all brands should appeal to, and analyzes the future of brand-building as a profitable investment. “In The Global Brand, Nigel Hollis not only corrects some of the misconceptions of the past but offers a glimpse of the future that is both perceptive and grounded in good business sense. Those who take the time to properly digest this book will save their companies a lot of money.” —Sir Martin Sorrell, Chief Executive Officer, WPP |
| small is beautiful group discussion: 1980 Plus: How? , 1979 |
| small is beautiful group discussion: Slow is Beautiful Cecile Andrews, 2006-10-01 We’re hammered, we’re slammed, we’re out of control. Happiness is on the decline in the most affluent country in the world, and Americans are troubled by the destructiveness of a lifestyle devoted to money and status. Yet no one seems to have a clue how to exit from the fast lane. Slow is Beautiful analyzes the subtle consumer and political and corporate forces stamping the joy from our existence and provides a vision of a more fulfilling life through the rediscovery of caring community, unhurried leisure, and life-affirming joie de vivre. The book discusses: • The frantic time poverty plaguing everyone—a poverty that is being challenged by the growing slow life movement whose message is reverberating around the world • The need to build a culture of connection with both people and the planet by challenging the consumer society and re-creating vibrant life in our local communities • The creation of a different experience of time where we live life in slower, more reflective ways, savoring our lives and recapturing exuberance and laughter Offering inspiration and concrete ideas, Slow is Beautiful will appeal to a broad audience of baby boomers nearing retirement, harried professionals with a social conscience, the one-time “middle class,” and twenty- to thirty-somethings who are now facing the sobering realities of constricted choices. |
Small | Nanoscience & Nanotechnology Journal | Wil…
May 26, 2025 · Small is a nanoscience & nanotechnology journal providing the very best forum for fundamental and …
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