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| samsung brand guidelines: Samsung Rising Geoffrey Cain, 2020-03-17 An explosive exposé of Samsung that “reads like a dynastic thriller, rolling through three generations of family intrigue, embezzlement, bribery, corruption, prostitution, and other bad behavior” (The Wall Street Journal). LONGLISTED FOR THE FINANCIAL TIMES AND MCKINSEY BUSINESS BOOK OF THE YEAR AWARD Based on years of reporting on Samsung for The Economist, The Wall Street Journal, and Time, from his base in South Korea, and his countless sources inside and outside the company, Geoffrey Cain offers a penetrating look behind the curtains of the biggest company nobody in America knows. Seen for decades in tech circles as a fast follower rather than an innovation leader, Samsung today has grown to become a market leader in the United States and around the globe. They have captured one quarter of the smartphone market and have been pushing the envelope on every front. Forty years ago, Samsung was a rickety Korean agricultural conglomerate that produced sugar, paper, and fertilizer, located in a backward country with a third-world economy. With the rise of the PC revolution, though, Chairman Lee Byung-chul began a bold experiment: to make Samsung a major supplier of computer chips. The multimillion- dollar plan was incredibly risky. But Lee, wowed by a young Steve Jobs, who sat down with the chairman to offer his advice, became obsessed with creating a tech empire. And in Samsung Rising, we follow Samsung behind the scenes as the company fights its way to the top of tech. It is one of Apple’s chief suppliers of technology critical to the iPhone, and its own Galaxy phone outsells the iPhone. Today, Samsung employs over 300,000 people (compared to Apple’s 80,000 and Google’s 48,000). The company’s revenues have grown more than forty times from that of 1987 and make up more than 20 percent of South Korea’s exports. Yet their disastrous recall of the Galaxy Note 7, with numerous reports of phones spontaneously bursting into flames, reveals the dangers of the company’s headlong attempt to overtake Apple at any cost. A sweeping insider account, Samsung Rising shows how a determined and fearless Asian competitor has become a force to be reckoned with. |
| samsung brand guidelines: The Republic of India Alan Gledhill, 2013 |
| samsung brand guidelines: Brand Management Emmanuel Mogaji, 2021-04-02 Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textbook provides an introduction to brand management that can be applied to all these types of organizations. Using story-telling to guide the reader through the main concepts, theories and emerging issues, it offers a theoretical and applied perspective to brand management. Highlighting the relationship between different brand concepts, this textbook explores the role of branding from both a corporate and a consumer perspective and highlights implications for employability and future career options. With case studies, activities, learning objectives and online resources for lecturers, this book is an ideal accompaniment for undergraduates, post graduates or students who have never studied branding before. Written in an approachable way, it gives readers the basics, allowing them to enhance their understanding of the core topics and advance their study further. |
| samsung brand guidelines: Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications Management Association, Information Resources, 2018-10-05 The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry. |
| samsung brand guidelines: Designing Brand Identity Alina Wheeler, Rob Meyerson, 2024-03-06 Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process. It’s harder than ever to be the brand of choice—in many markets, technology has lowered barriers to entry, increasing competition. Everything is digital and the need for fresh content is relentless. Decisions that used to be straightforward are now complicated by rapid advances in technology, the pandemic, political polarization, and numerous social and cultural changes. The sixth edition of Designing Brand Identity has been updated throughout to address the challenges faced by branding professionals today. This best-selling book demystifies branding, explains the fundamentals, and gives practitioners a roadmap to create sustainable and successful brands. With each topic covered in a single spread, the book celebrates great design and strategy while adding new thinking, new case studies, and future-facing, global perspectives. Organized into three sections—brand fundamentals, process basics, and case studies—this revised edition includes: Over 100 branding subjects, checklists, tools, and diagrams More than 50 all-new case studies that describe goals, process, strategy, solutions, and results New content on artificial intelligence, virtual reality, social justice, and evidence-based marketing Additional examples of the best/most important branding and design work of the past few years Over 700 illustrations of brand touchpoints More than 400 quotes from branding experts, CEOs, and design gurus Whether you’re the project manager for your company’s rebrand or you need to educate your staff or students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy, design execution to launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. |
| samsung brand guidelines: Asian Brand Strategy (Revised and Updated) M. Roll, 2016-02-11 This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands. |
| samsung brand guidelines: The Samsung Way: Transformational Management Strategies from the World Leader in Innovation and Design Kyungmook Lee, Jaeyong Song, 2014-08-14 Learn how to manage, lead, and succeed . . . the Samsung way. Based on ten years of research and interviews with 80 top executives, the award-winning The Samsung Way is the first definitive guide to the groundbreaking management principles that transformed a lagging electronics company into one of the most successful brands in the world. Combining professional insights from Samsung insiders with practical applications for managers, executives, and CEOs, this powerhouse of a book shows you how to: Speed up decision making and execution, on a bigger scale. Create a convergence synergy among diversified businesses, while staying competitive in core businesses. Mix and match Western and Eastern management styles. Also known as “The Three Paradoxes of Samsung Management,” these seemingly contradictory goals are the keys behind Chairman Lee Kun-Hee’s now-famous New Management Initiative—the business plan that drove Samsung to become the number-one leader in mobile phones, televisions, semiconductors, and other electronics. A revolutionary—and time-tested—approach to innovation, Samsung’s management principles will help you find the perfect balance of styles by combining the best of all worlds. This ingenious step-by-step guide shows you how to implement Samsung’s proven techniques for grafting American business practices onto a Japanese system, thus keeping costs low and bringing about differentiation. You’ll learn how to achieve both economies of scale and speed in this era of a hypercompetitive world. Best of all, you’ll drive new ideas and innovations at every level of your company while building on your greatest strengths and successes. That’s The Samsung Way. Praise for The Samsung Way “To remain competitive in today’s global marketplace, GE must benchmark itself against the best run companies in the world. Samsung is one of these companies. This insightful book outlines Samsung’s formula for success and is an important read for any executive or leader who wishes to implement a similar plan in their own organization.” —Jeff Immelt, Chairman and CEO of GE “If I were to be asked about how Samsung Electronics became successful, I would confidently recommend The Samsung Way in lieu of a response. As CEO of Samsung Electronics, I am still amazed by the insightful analyses and explanations given here. This book led me to reconsider the direction of Samsung’s future strategy.” —Oh-Hyun Kwon, Vice-Chairman and CEO of Samsung Electronics “A firsthand glimpse of how an unlikely laggard in emerging economies became a global power to be reckoned with. This informed, readable book will help you understand what management innovation is really all about.” —Rita McGrath, Professor, Columbia Business School, and author of The End of Competitive Advantage “Samsung has emerged as the most intriguing, and to its rivals most threatening, global company from Asia. This book provides both detailed insights into how Samsung rose to global prominence and developed a new management model, transcending contradictions to combine the best from East and West. A fascinating read!” —Yves Doz, Solvay Chaired Professor of Technological Innovation, INSEAD “This is the first in-depth, behind-the-scenes look at how Samsung achieved its current success as one of the world’s foremost corporations. It will be of great interest to executives, managers, and companies who need to upgrade their game to world-class status and beyond.” —Pankaj Ghemawat, Anselmo Rubiralta Professor, IESE Business School “The herculean efforts of Professors Song and Lee go some distance in demystifying the secrets of The Samsung Way. There are lessons here for the behemoths of the developed world, as well as tomorrow’s challengers from the emerging world.” —Tarun Khanna, Jorge Paulo Lemann Professor, Harvard Business School |
| samsung brand guidelines: The Changing Face of Korean Management Chris Rowley, Yongsun Paik, 2009-05-07 South Korea has been recognised as a pivotal economic force within its region. This book explores the key areas of management, exploring the opportunities and challenges that managers face. Incorporating expert contributions, this book provides a complete overview of the current state of management in South Korea. |
| samsung brand guidelines: Global Brand Management Laurence Minsky, Ilan Geva, 2019-11-03 In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand. Global Brand Management explores the increasingly universal scope of brand management. In an era when many brand managers will find themselves working for large multinationals operating across varied territories, categories and consumer groups, developing an understanding of both the opportunities and risks of multinational brands is truly essential. Meticulously researched, Global Brand Management shows readers how to manage an existing global brand, while simultaneously equipping them with the skills to build one from scratch. The text uses fascinating case studies including Oreo, Harley Davidson and Xiaomi to demonstrate the challenges of maintaining a stable brand identity when operating across territories with different languages, cultural values and logistics. With helpful pedagogy throughout and built-in features to enhance classroom learning, Global Brand Management is the perfect springboard for students to appreciate, enjoy and embrace the nuances and complexities of brand management on an international scale. |
| samsung brand guidelines: Designing Brand Identity Alina Wheeler, 2012-10-11 A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity |
| samsung brand guidelines: The Definitive Guide to Customer Relationship Management (Collection) V. Kumar, Richard Hammond, Herb Sorensen, Michael R. Solomon, 2012-09-05 A brand new collection of powerful insights into building outstanding customer relationships… 4 pioneering books, now in a convenient e-format, at a great price! 4 remarkable eBooks help you develop rock-solid, high-value long-term customer relationships: levels of loyalty you thought were impossible Today, rock-solid long-term customer relationships are the holy grail of every business -- and they seem just as elusive. But such relationships are possible: great businesses are proving it every day, and reaping the rewards. In this extraordinary 4 eBook set, you'll learn how they do it -- and how you can, too, no matter what you sell or who your customers are. First, in Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty, internationally respected marketing expert V. Kumar presents a complete framework for linking your investments to business value - and maximizing the lifetime value of every customer. Learn how to use Customer Lifetime Value (CLV) to target customers with higher profit potential…manage and reward existing customers based on their profitability…and invest in high-profit customers to prevent attrition and ensure future profitability. Kumar introduces customer-centric approaches to allocating marketing resources…pitching the right products to the right customers at the right time…determining when a customer is likely to leave, and whether to intervene…managing multichannel shopping… even calculating referral value. Next, in Smart Retail: Practical Winning Ideas and Strategies from the Most Successful Retailers in the World, Richard Hammond presents remarkable new case studies, ideas, strategies, and tactics from great retailers worldwide. Discover new ways to use data to drive profit and growth… do more with less… leverage technology to develop highly productive and innovative remote teams… create your ultimate retail experience! In Inside the Mind of the Shopper: The Science of Retailing, the legendary Herb Sorensen reveals what customers really do when they shop, ripping away myths and mistakes that lead retailers to miss huge opportunities. Sorensen identifies simple interventions that can have dramatic sales effects, shows why many common strategies don't work, and offers specific solutions for serving quick-trip shoppers, optimizing in-store migration patterns, improving manufacturer-retailer collaboration, even retailing to multicultural communities. Finally, in The Truth About What Customers Want, Michael R. Solomon demystifies today's consumers, revealing what they want, think, and feel. Then, based on his deep truths about consumer behavior, he presents 50 bite-size, easy-to-use techniques for finding and keeping highly profitable customers! From world-renowned experts in customer behavior and retail performance V. Kumar, Richard Hammond, Herb Sorensen, and Michael R. Solomon |
| samsung brand guidelines: My Samsung Galaxy Nexus Craig James Johnston, 2012-07-13 Full-color, step-by-step tasks walk you through getting and keeping your Samsung Galaxy Nexus or other smartphone running Android 4 (Ice Cream Sandwich) working just the way you want. Step-by-step instructions with callouts to Samsung Galaxy Nexus photos that show you exactly what to do Help when you run into problems or limitations with your Samsung Galaxy Nexus Ti ps and Notes to help you get the most from your Samsung Galaxy Nexus Learn how to • Quickly set up Google services, voicemail, Gmail, Wi-Fi, and high-speed data connections • Use hidden time-saving shortcuts you won’t find anywhere else • Import, create, sync, organize, and manage all your contacts • Easily manage email, appointments, events, and reminders from all your accounts and services • Find web content fast with the powerful Galaxy Nexus web browser • Use Google Phone to save money, manage voicemail, and even automatically transcribe your messages • Instantly connect with friends on Facebook, Google+, and other social media services • Access and listen to all your music, wherever you go • Shoot and share stunningly sharp photos and HD video • Make the most of your Galaxy Nexus (or Android 4 smartphone) at work • Discover, download, and install today’s hottest new Android apps--including many great free apps • Keep your Galaxy Nexus (or Android 4 smartphone) up-to-date, reliable, and secure • Avoid expensive, unnecessary roaming charges |
| samsung brand guidelines: Asian Brand Strategy M. Roll, 2005-10-17 This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands |
| samsung brand guidelines: The IT / Digital Legal Companion Gene K. Landy, Amy J. Mastrobattista, 2008-08-13 The IT/Digital Legal Companion is a comprehensive business and legal guidance covering intellectual property for digital business; digital contract fundamentals; open source rules and strategies; development, consulting and outsourcing; software as a service; business software licensing, partnering, and distribution; web and Internet agreements; privacy on the Internet; digital multimedia content clearance and distribution; IT standards; video game development and content deals; international distribution; and user-created content, mash-ups, MMOGs, and web widgets.Chapters deal with topics such as copyrights on the Internet, for software protection and around the world; trademarks and domain names; patents and digital technology companies; trade secrets and non-disclosure agreements; confidentiality, rights transfer, and non-competition agreements for employees; introduction to digital product and service contracts; a pragmatic guide to open source; IT services - development, outsourcing, and consulting; beta test agreements; commercial end-user agreements; terms of use for web sites and online applications; privacy and use of personal data; digital technology standards - opportunities, risks, and strategies; content for digital media; and deals in the web and mobile value chains.This book is intended for executives, entrepreneurs, finance and business development officers; technology and engineering officers; marketers, licensing professionals, and technology professionals; in-house counsel; and anyone else that deals with software or digital technology in business.Comprehensive Business and Legal Guidance including* Securing Intellectual Property for Digital Business* Digital Contract Fundamentals* Open Source Rules and Strategies* Development, Consulting and Outsourcing* Software as a Service* Business Software Licensing, Partnering, and Distribution* Web and Internet Agreements* Privacy on the Internet* Digital Multimedia Content Clearance and Distribution* IT Standards* Video Game Development and Content Deals* International Distribution* User-Created Content, Mash-Ups, MMOGs, and Web Widgets* And Much MoreKey Features:* Up-to-the-Moment Legal Guide* In Plain English* Includes 38 Contract and Web Forms in the Book |
| samsung brand guidelines: Brand Admiration C. Whan Park, Deborah J. MacInnis, Andreas B. Eisingerich, 2016-09-16 Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach. |
| samsung brand guidelines: Galaxy S4: The Missing Manual Preston Gralla, 2013-08-21 Galaxy S4 is amazing right out of the box, but if you want to get the most of out your S4 or S4 Mini, start here. With clear instructions and savvy advice from technology expert Preston Gralla, you’ll learn how to go online, play games, listen to music, watch movies & TV, monitor your health, and answer calls with a wave of your hand. The important stuff you need to know: Be connected. Browse the Web, manage email, and download apps through WiFi or S4’s 3G/4G network. Navigate without touch. Use Air Gestures with your hand, or scroll with your eyes using Smart Screen. Find new ways to link up. Chat, videochat, and add photos, video, or entire slideshows to text messages. Get together with Group Play. Play games or share pictures, documents, and music with others nearby. Create amazing images. Shoot and edit photos and videos—and combine images from the front and back cameras. Keep music in the cloud. Use Google Play Music to store and access tunes. Check your schedule. Sync the S4 with your Google and Outlook calendars. |
| samsung brand guidelines: How to Do Everything Samsung Galaxy Tab Guy Hart-Davis, 2012-03-13 Get the most out of your Samsung GALAXY Tab At last--a tablet that puts the power of a full computer right in your hands! This hands-on guide shows you show to tap into your Galaxy Tab's full range of business productivity and entertainment features. How to Do Everything: Samsung GALAXY Tab teaches you how to connect to wireless networks, sync data with your PC or Mac, browse the Web, use e-mail, and much more. Harness the power of the Android operating system, maximize the built-in and third-party applications, and maintain and troubleshoot your Galaxy Tab with help from this practical, time-saving resource. set up, navigate, and customize your Galaxy Tab Connect seamlessly to as many wireless networks as you need Synchronize your Galaxy Tab with your PC or Mac using Samsung Kies Play movies on your Galaxy Tab or your TV Take photos and videos and share them online and offline Check e-mail, communicate with instant messaging, and browse the Web from anywhere Keep up with your social networks on the go Read e-books and PDFs in the palm of your hand Navigate easily with Google Maps Install and use versatile applications from the Android Market Troubleshoot, maintain, and secure your Galaxy Tab Connect to your work network via virtual private networking |
| samsung brand guidelines: The Definitive Guide to Social CRM Barton J. Goldenberg, 2015-02-24 Make Social CRM work! This book presents the first proven framework and step-by-step methodology for driving maximum value from Social CRM throughout sales, marketing, customer service, and beyond. Barton Goldenberg,the field’s #1 expert, offers a proven, four-step methodology for succeeding with Social CRM work in any B2B, B2C, or B2B2C organization. You’ll learn how to integrate people, process and technology to optimize relationships with every customer, achieve seamless collaboration across customer-facing functions, and make the most of today’s leading social platforms. Goldenberg shows how to: • Systematically harvest information from Social Media conversations and communities: Facebook, Twitter, LinkedIn, Google+, and beyond • Integrate this information into expanded customer profiles • Use these profiles to personalize customer service, marketing messages, and sales offers far more effectively Goldenberg assesses the changing impact of social media on customer relationships, identifies smarter ways to profitably integrate it throughout your business, guides you through Social CRM planning and implementation, and examines key challenges and opportunities in leveraging Social CRM after you’ve deployed it. You’ll find practical advice on issues ranging from strategy to software selection, vendor negotiation to team development and day-to-day operations. Goldenberg concludes by previewing the future of Social CRM — and the fast-changing customer tomorrow’s systems must serve. For all executive decision-makers, managers, and implementers who are involved in, planning, or considering Social CRM initiatives. |
| samsung brand guidelines: Galaxy S5: The Missing Manual Preston Gralla, 2014-07-16 Get the most out of Samsung’s Galaxy S5 smartphone right from the start. With clear instructions from technology expert Preston Gralla, this Missing Manual gives you a guided tour of Samsung's new flagship phone, including great new features such as the fingerprint scanner, heart rate sensor, and Download Booster. You’ll get expert tips and tricks for playing music, calling and texting, shooting photos and videos, and even getting some work done. The important stuff you need to know: Get connected. Browse the Web, manage email, and download apps from Google Play through WiFi or 3G/4G network. Keep in touch. Call, text, chat, videochat, conduct conference calls, and reach out with Facebook and Twitter. Capture and display images. Shoot, edit, show, and share photos, slideshows, and high-definition videos. Play and manage your music. Buy music from Google Play or Amazon and listen to it with Galaxy S5’s Music app. Work anywhere. Access your files, company network, calendar, and contacts—and work with Google Docs. Connect to Google Maps. Use geolocation and turn-by-turn drive directions to find your way. Stay fit with S Health. Use this built-in app to keep track of fitness goals, walking, heart rate, blood pressure, and more. |
| samsung brand guidelines: The Strategy Manual Mike Baxter, 2020-10-28 The Strategy Manual is a practical handbook for anyone interested in the creation, management or governance of strategy. It demystifies strategy and provides a step-by-step guide on how to do it well. |
| samsung brand guidelines: The Architect's Guide to Developing and Managing an International Practice Bradford Perkins, 2021-03-10 Start or grow your architectural firm with this masterful guide to international practice, featuring country-specific information for over 185 countries The Architect’s Guide to Developing and Managing an International Practice is the definitive resource for architects considering or already engaged in projects outside the United States. Offering expert guidance on every essential aspect of international expansion and management success, this comprehensive volume covers recruiting, licensing, strategic planning, current trends, emerging technologies, and more. Author L. Bradford Perkins clarifies and expands upon the major issues that architects face when they begin to explore how to enter a new international market for their services. This real-world guide is designed for young architects and architectural students thinking about working overseas, for firm leaders pursuing international projects for the first time, and for established global firms seeking to expand or refine their ongoing international practices. It includes advice drawn from dozens of conversations with leading architects who have worked in dozens of countries around the world. A must-read for architecture and design professionals wanting to successfully win and carry out work abroad, this book will help you: Plan an entry into international practice Pick the best initial or next international market for your services Sell and contract for your services Manage the financial aspects of international practice Invoice and collect what is owed to you Enhance your domestic practice with international work Understand the telecommunication, software, and technology platforms required Identify and avoid the common problems of international practice Understand how experienced global firms effectively deal with risks and issues Written by the co-founder of Perkins Eastman Architects, an international architectural firm with more than 1000 employees and work experience in over 60 countries, The Architect’s Guide to Developing and Managing an International Practice is an indispensable reference and guide for any architect planning to seek work outside the United States. |
| samsung brand guidelines: Identification of Coorperative Principle Maxims and Illocutionary Acts in Social Media Marketing Hendi Pratama, 2024-12-01 Explore the transformative power of language in digital marketing through Identification of Cooperative Principle Maxims and Illocutionary Acts in Social Media Marketing by Dr. Hendi Pratama. This groundbreaking book bridges the gap between linguistic theory and marketing practice, offering invaluable insights into crafting compelling and effective communication on social media platforms. Drawing from Grice’s Cooperative Principle and Speech Act Theory, the book analyzes how Samsung Indonesia's Instagram captions strategically employ maxims of communication—Quantity, Quality, Relation, and Manner—and various illocutionary acts to engage audiences, build trust, and drive action. Through detailed research and practical examples, it highlights the pivotal role of linguistics in enhancing marketing strategies. Designed for academics, marketing professionals, and students, this book provides a robust theoretical framework and practical tools to analyze and improve digital communication. It serves as both a reference and a guide for creating meaningful, relevant, and impactful messages that resonate with diverse audiences. Whether you are a linguist, a social media marketer, or someone curious about the intersection of language and marketing, this book offers fresh perspectives and actionable insights. Dive into the intricacies of linguistic strategies and elevate your understanding of effective communication in today’s competitive digital landscape. Key Highlights: A deep dive into Grice's maxims and their applications in marketing. Case studies analyzing real-world social media content. Practical guidance for creating engaging and persuasive messages. Unlock the secrets of impactful digital communication and take your marketing strategies to the next level! |
| samsung brand guidelines: The Emerging Markets Century Antoine van Agtmael, 2008-09-04 A new breed of powerhouse companies from the emerging markets is catching their Western competitors off-guard. Household names of today - IBM, Ford, Wal-Mart - are in danger of becoming has-beens as these more innovative superstars rise to dominance, representing both an urgent competitive challenge and an unprecedented investment and business opportunity. Understanding how they have become world-class market leaders - and where they are going next - is crucial to an understanding of the future of globalization. Training his brilliant investor's eye on the top twenty-five of these emerging market companies, visionary international investment analyst Antoine van Agtmael takes readers into the boardroom suites and labs where they are outmanoeuvring their Western competitors. He reveals how these companies have made it to the top of the global heap, profiling major players such as China's Haier appliance manufacturer; Korea's Samsung; Brazil's Embraer jet maker; and India's Infosys. Divulging their strategies for future growth, he analyses how their rise to prominence will change our lives. His unique insights reveal both how we in the West can capitalize on the opportunities these companies represent while also mobilizing a powerful response to the challenges they present. |
| samsung brand guidelines: Information Technology and Mobile Communication Vinu V Das, Gylson Thomas, Ford Lumban Gaol, 2011-04-13 This book constitutes the refereed proceedings of the International Conference on Advances in Information Technology and Mobile Communication, AIM 2011, held at Nagpur, India, in April 2011. The 31 revised full papers presented together with 27 short papers and 34 poster papers were carefully reviewed and selected from 313 submissions. The papers cover all current issues in theory, practices, and applications of Information Technology, Computer and Mobile Communication Technology and related topics. |
| samsung brand guidelines: Advertising by Design Robin Landa, 2010-12-20 Don't miss the new updated edition of the complete guide to the creative processes behind successful advertising design. The second edition of Advertising by Design has been developed and greatly expanded. Sill the most comprehensive text on creative concept generation and designing for advertising, the book includes a number of features that make it an effective tool for instructors, students, or anyone interested in this field. This includes a practical approach to generating and designing creative integrated-media advertising for brands, organizations, and causes that encompasses brand-building through engagement, community building, added value, and entertainment. Fully supplemented with interviews from esteemed creative directors, along with real-world examples, Advertising by Design is both a perfect text for courses that incorporate advertising concepts and design, and a valuable reference for anyone interested in the creative side of advertising. While the blank piece of paper is exciting, it can also be a very scary place. Robin Landa has created a valuable tool for jump-starting the creative process across all platforms. This book is a must-read for beginners and seasoned veterans. -- Paul Renner, EVP Group Creative Director, Arnold Worldwide, Boston This is still the quintessential, step-by-step textbook for anyone interested in learning or teaching the fundamentals of advertising. -- Alan Rado, IADT/Harrington College of Design The most enlightening textbook on advertising I've ever seen. A must-read for any student of the ad biz. -- Drew Neisser, CEO, Renegade So perfect for a creative strategist, transformational world. Very few books get it right about the evolution of creative. This one does, from strategy to storytelling to multiple media solutions. And it's still all about doing beautiful work. -- Deborah Morrison, Chambers Distinguished Professor of Advertising, University of Oregon |
| samsung brand guidelines: The Complete Guide to Business Risk Management Kit Sadgrove, 2020-07-26 Risk management and contingency planning has really come to the fore since the first edition of this book was originally published. Computer failure, fire, fraud, robbery, accident, environmental damage, new regulations - business is constantly under threat. But how do you determine which are the most important dangers for your business? What can you do to lessen the chances of their happening - and minimize the impact if they do happen? In this comprehensive volume Kit Sadgrove shows how you can identify - and control - the relevant threats and ensure that your company will survive. He begins by asking 'What is risk?', 'How do we assess it?' and 'How can it be managed?' He goes on to examine in detail the key danger areas including finance, product quality, health and safety, security and the environment. With case studies, self-assessment exercises and checklists, each chapter looks systematically at what is involved and enables you to draw up action plans that could, for example, provide a defence in law or reduce your insurance premium. The new edition reflects the changes in the global environment, the new risks that have emerged and the effect of macroeconomic factors on business profitability and success. The author has also included a set of case studies to illustrate his ideas in practice. |
| samsung brand guidelines: Catalyzing Innovation: A Visual & Systematic Guide To Brainstorming Michelle Greenwald, 2020-08-24 A visual, strategic, inspirational, and user-friendly checklist to help firms & entrepreneurs (business-to-business, business-to-consumer, & non-profits) innovate for strategic growth more methodically, completely, and creatively. Includes a framework, several exercises, and over 1100 categorized innovation examples from a wide range of industries and countries. The cutting-edge examples will inspire new product and service developers, and marketing executives seeking to make their marketing tactics more innovative and effective. The last chapter is a guide for executives, start-ups, and professors to teach innovation to employees and graduate students in a variety of fields. |
| samsung brand guidelines: IBPS BANK CLERK- V Preliminary Examination- Guide ( English) S Chand Experts, For the Recruitment of Clerical Cadre Posts |
| samsung brand guidelines: Global Business Strategies: Competing in a Worldwide Market , Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com |
| samsung brand guidelines: Billboard , 1996-08-10 In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends. |
| samsung brand guidelines: Computer Buyer's Guide and Handbook , 2001-07 |
| samsung brand guidelines: Understanding Personal Branding Cybellium Ltd, 2024-10-26 Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com |
| samsung brand guidelines: Brands and Branding Rita Clifton, 2009-04-01 With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand. |
| samsung brand guidelines: Study Guide to Global Business Cybellium, 2024-10-26 Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com |
| samsung brand guidelines: The World Guide to Sustainable Enterprise Wayne Visser, 2017-09-08 The World Guide to Sustainable Enterprise is the first comprehensive global compendium that clearly describes the national approaches to sustainable enterprise. Through a systematic review of each country, this quick-to-access reference guide showcases the similarities and differences in each region. Every country profile includes key information about the relevant history, country-specific issues, trends, research, and the leading organizations operating in the field as well as best-practice case studies. The guide comprises four volumes, each dedicated to a specific region of the world. In a world where organizations are working increasingly across national and regional boundaries and research takes a joined-up and international approach, this book is an essential guide for practitioners and researchers in the disciplines of business sustainability, social enterprise and corporate responsibility. The first of its kind, this reference book provides the reader with a unique insight into what is the current state-of-play in each country. Each edited volume provides expert contributions from around the world; the contributors have been selected on the basis of their knowledge of the country and their clear experience in sustainable enterprise. Each regional/country profile includes the following subsections: Sustainable Enterprise in context; Priority issues; Trends; Government policies; Case studies; Further resources; and References. This unique resource will be an essential acquisition for all organizations who need to benchmark their sustainable enterprise strategies throughout different regions and cultures and want the best possible intelligence on the key issues and concerns relating to sustainable business and social responsibility in all of the markets in which they operate. It provides a useful companion reference collection to the World Guide to CSR, also edited by Wayne Visser. The full Four Volume Set of The World Guide to Sustainable Enterprise is available for purchase as a single item at a 25% discounted rate. |
| samsung brand guidelines: The Executive Guide to Boosting Cash Flow and Shareholder Value V. Rory Jones, 2008-05-16 As a business leader, you’re constantly looking for ways to maximize shareholder value—as quickly as possible. The Executive Guide to Boosting Cash Flow and Shareholder Value outlines a practical, effective, and innovative framework for achieving this goal, using established management tools to find and exploit high-value Profit Pools. With this book as your guide, you’ll quickly discover how to unlock large untapped sources of cash flow, and achieve the mandate that comes with modern business leadership. |
| samsung brand guidelines: The Science and Art of Branding Giep Franzen, Sandra E. Moriarty, 2015-02-12 This innovative work provides a state-of-the-art overview of current thinking about the development of brand strategy. Unlike other books on branding, it approaches successful brand strategy from both the producer and consumer perspectives. The Science and Art of Branding makes clear distinctions among the producer's intentions, external brand realities, and consumer's brand perceptions - and explains how to fit them all together to build successful brands. Co-author Sandra Moriarty is also the author of the leading Principles of Advertising textbook, and she and Giep Franzen have filled this volume with practical learning tools for scholars and students of marketing and marketing communications, as well as actual brand managers. The book explains theoretical concepts and illustrates them with real-life examples that include case studies and findings from large-scale market research. Every chapter opens with a mini-case history, and boxed inserts featuring quotes from experts appear throughout the book. The Science and Art of Branding also goes much more deeply than other works into the core concept of brand equity, employing new measurement systems only developed over the last few years. |
| samsung brand guidelines: Identity Designed David Airey, 2019-01-01 Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business. |
| samsung brand guidelines: Sports Law Simon Gardiner, Roger Welch, Simon Boyes, Urvasi Naidoo, 2012-03-12 Long established as the market leading textbook on sports law, this much-anticipated new edition offers a comprehensive and authoritative examination of the legal issues surrounding and governing sport internationally. Locating the legal regulation of sport within an explicit socio-economic context, this refocused edition is divided into four core parts: Governance & Sport; Commercial Regulation; Sports Workplace; and Safety in Sport. Recent developments covered in this edition include: EU competition law interaction with sport under arts. 101 and 102 of the Treaty on the Functioning of the European Union; the current World Anti-Doping Agency code; analysis of the recent Court of Arbitration for Sport Jurisprudence; reforms of the transfer system in team sports; anti-discrimination provisions in sport; engagement with match fixing; a focus on the legal context of 2012 London Olympics. Essential reading for students studying sports law or sports-related courses, this textbook will also prove useful to sports law practitioners and sports administrators in need of a clear companion to the field. |
| samsung brand guidelines: Introduction to bada Ben Morris, Manfred Bortenschlager, Cheng Luo, Michelle Somerville, Jon Lansdell, 2010-10-01 An expert introduction to Samsung's new mobile platform Bada is a new platform that runs on mass market phones and enables you to build cutting-edge applications for mobile devices. As an access layer, bada has all the advantages of native coding and provides the power of multi-tasking and multi-threading. This book serves as a complete introduction to the exciting capabilities of bada and shows you how bada offers commerce and business services with server-side support. The authors walk you through the complete set of platform APIs and detail the architecture of bada. Code fragments are featured throughout the book as well as examples that utilize all of the major APIs, from sensors to maps and from phonebook to billing. Introduces Samsung's new platform, bada Explains the bada framework, its APIs, and the bada architecture Walks you through how bada is a logically structured mobile platform that allows you to build exciting apps for mobile devices Features code fragments and numerous examples that address all the major APIs Discover how bada boasts the richest set of end-to-end service, commerce, and billing APIs with this book! |
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Samsung - Wikipedia
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Did you know that Samsung products comes protected with Samsung Care? Choose from convenient service options that work with your schedule and needs. This includes our Walk-in, …
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Explore Samsung Mobile’s range of devices, including Galaxy Z foldables, Galaxy S and A smartphones, tablets, Galaxy Books, watches, rings, buds, accessories, and more.
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Samsung Care is here to help. Samsung Support Home will help you find helpful content about popular topics and features, troubleshooting, and videos to help you do more with all your …
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Did you know that Samsung products comes protected with Samsung Care? Choose from convenient service options that work with your schedule and needs. This includes our Walk-in, …
Contact Us | Official Samsung Support US
Samsung Care is here to help. You can connect with our Care Pros in a variety of ways. Choose the one that works for you.
Samsung - Wikipedia
Samsung Group [1] (Korean: 삼성; pronounced; stylised as SΛMSUNG) is a South Korean multinational manufacturing conglomerate headquartered in the Samsung Town office complex …
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Device models that currently qualify for trade-in and trade-in credit amounts associated with those models are available on Samsung.com and the Shop Samsung App; eligible models and …
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