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| retail management system: Retail Category Management Alexander Hübner, 2011-08-30 Retail shelf management means cost-efficiently aligning retail operations with consumer demand. As consumers expect high product availability and low prices, and retailers are constantly increasing product variety and striving towards high service levels, the complexity of managing retail business and its operations is growing enormously. Retailers need to match consumer demand with shelf supply by balancing variety (number of products) and service levels (number of items of a product), and by optimizing demand and profit through carefully calibrated prices. As a result the core strategic decisions a retailer must make involve assortment sizes, shelf space assignment and pricing levels. Rigorous quantitative methods have emerged as the most promising solution to this problem. The individual chapters in this book therefore focus on three areas: (1) combining assortment and shelf space planning, (2) providing efficient decision support systems for practically relevant problem sizes, and (3) integrating inventory and price optimization into shelf management. |
| retail management system: Retail Management Prabhu TL, 2019-04-21 Step into the dynamic world of retail management—a realm where innovation, customer experience, and strategic thinking converge to shape the future of retail. Retail Management is a comprehensive guide that unravels the intricacies of this vibrant industry, offering a roadmap to excel in a fast-paced and ever-evolving market. Embracing Retail Excellence: Unleash your potential as Retail Management equips you with the essential knowledge and skills to thrive in the competitive retail landscape. From store operations to omnichannel marketing, this book presents a holistic approach to mastering the art of retail management. Key Themes Explored: Retail Strategy: Discover the strategies that differentiate successful retailers, including market positioning and competitive advantage. Customer-Centric Retail: Embrace the significance of customer experience and personalized interactions in building brand loyalty. Inventory and Supply Chain Management: Learn to optimize inventory levels and streamline supply chain processes for efficiency. Visual Merchandising: Explore the art of visual storytelling and creating immersive retail spaces that captivate customers. E-commerce and Digital Retail: Stay ahead of the digital revolution with insights into online retail and e-commerce strategies. Target Audience: Retail Management caters to retail managers, business owners, students, and anyone passionate about excelling in the retail industry. Whether you manage a physical store or an online shop, this book empowers you to navigate the complexities of retail management. Unique Selling Points: Real-World Case Studies: Engage with practical examples from successful retailers, offering lessons for your own business. Data-Driven Decisions: Embrace the power of retail analytics and consumer data to inform business strategies. Retail Trends and Innovations: Stay up-to-date with the latest retail trends, technology, and innovative business models. Sustainable Retail Practices: Champion eco-friendly initiatives and responsible retailing. Elevate Your Retail Journey: Retail Management goes beyond textbook knowledge—it's a transformative guide that equips you to excel as a retail leader. Whether you seek to optimize store operations, enhance customer loyalty, or navigate the e-commerce landscape, this book is your compass to retail success. Set your course for retail excellence! Secure your copy of Retail Management and unlock the potential to thrive in the exciting world of modern retail. |
| retail management system: Retailing Management Michael Levy, Barton A. Weitz, 2001 Retailing has become a high-tech, global industry. Retailing Management covers the latest developments in information technology for retailers. It also covers current trends and practices in international retailing. An interactive website offers additional resources for the reader. |
| retail management system: Retail Management S.C. Bhatia, 2008 |
| retail management system: A HANDBOOK OF RETAIL MANAGEMENT: PRINCIPLES & PRACTICES Dr.Dipa Mitra, |
| retail management system: Strategic Retail Management Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein, 2016-10-07 This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management. |
| retail management system: Retail Management- Concepts and Theory Dr. Ritika Singh, Dr. Manorama Gupta, Dr. Rajni Pathak, Dr. Nirmala, 2024-05-03 Retail Management: Concepts & Theory is an all-encompassing manual that deconstructs the complex complexities of the retail sector by providing an exhaustive examination of fundamental principles and theoretical structures. Crafted with accuracy and pertinence, this book functions as an essential reference for individuals in academia, business, and academia who are enthusiastic about exploring the ever-evolving realm of retail. The book commences by establishing a strong substructure, acquainting readers with essential retail principles that serve as the precursor to a more profound comprehension of the topic. The text proceeds in a cohesive manner to examine the theoretical foundations that regulate retail operations, providing insights into strategic management, consumer behaviour, and the complex network of supply chain dynamics. The book is distinguished by its combination of sound academic reasoning and pragmatic perspectives. Amidst a period characterised by digital upheaval and evolving consumer inclinations, Retail Management: Concepts & Theory functions as a pertinent guidebook, providing readers with a forward-looking outlook and lucidity as they navigate the intricacies of retail management. This book serves as a road map to excellence in the art and science of retail, and is not merely a manual. |
| retail management system: Fundamentals Of Retail Management Dr. Raj Kumar Gautam, 2023-10-13 The Fundamentals of Retail Management serves as a thorough textbook that goes into the fundamental ideas and practices that are crucial to the retail sector. This book is an excellent resource for students, future retail managers, and anybody else wishing to grasp the basic ideas of retail management. Students pursuing degrees in retail management and similar subjects. Retail workers who aspire to become store managers and employees who are interested in advancing their careers. Owners of retail businesses and entrepreneurs who want to improve their expertise of the retail sector. Anyone who is interested in the basic principles of retail management can benefit from this course. The book Fundamentals of Retail Management serves as a handbook that is useful, instructive, and up to date. It provides readers with the information and abilities that are necessary to flourish in the competitive and ever-changing retail industry. In order to acquire a thorough comprehension of retail management, it would be prudent to consult specialized textbooks and educational resources. Explore learning materials that address the dynamic nature of technology’s function in the retail sector, retail strategy, marketing, as well as supply chain management. Furthermore, there may be educational opportunities and online classes in retail management that offer a more comprehensive understanding of the topic. |
| retail management system: Retail Management Barry Berman, Joel R. Evans, 2001 Providing a balance betwen theory and practice, this guide to retail management includes useful career information and takes a strategic approach to decision making. |
| retail management system: Retail Information Systems Based on SAP Products Jörg Becker, Wolfgang Uhr, Oliver Vering, 2001-07-03 In the modern competitive environment, retail operations require flexible information and communications systems that are fully adaptable to specific situations. Presented here are practical software solutions, with real life case studies and expert knowledge directly from SAP. |
| retail management system: Retail Analytics Anna-Lena Sachs, 2014-12-10 This book addresses the challenging task of demand forecasting and inventory management in retailing. It analyzes how information from point-of-sale scanner systems can be used to improve inventory decisions, and develops a data-driven approach that integrates demand forecasting and inventory management for perishable products, while taking unobservable lost sales and substitution into account in out-of-stock situations. Using linear programming, a new inventory function that reflects the causal relationship between demand and external factors such as price and weather is proposed. The book subsequently demonstrates the benefits of this new approach in numerical studies that utilize real data collected at a large European retail chain. Furthermore, the book derives an optimal inventory policy for a multi-product setting in which the decision-maker faces an aggregated service level target, and analyzes whether the decision-maker is subject to behavioral biases based on real data for bakery products. |
| retail management system: Logistics and Retail Management John Fernie, Leigh Sparks, 2014-04-03 The 21st century has witnessed important changes in retail logistics. Supply chain managers are presented with key challenges as retailers have recognised the strategic role that supply chains play in cost reduction and customer service. The 4th edition of Logistics and Retail Management has been substantially updated to take account of these recent developments in retail logistics. Logistics and Retail Management provides the most up-to-date thinking in retail supply chain management, reflecting the changing needs of the global marketplace and the challenges faced by retailers in the 21st century. With contributions from acclaimed academics and practitioners, it covers global logistics, fashion logistics, e-logistics and green supply chains. The 4th edition features brand new chapters on supply chain management in international fashion and corporate social responsibility in the textile supply chain. |
| retail management system: Retail Store Management David Herzog Faust, 1918 |
| retail management system: Food Safety Management Systems Hal King, 2020-07-01 This foodborne disease outbreak prevention manual is the first of its kind for the retail food service industry. Respected public health professional Hal King helps the reader understand, design, and implement a food safety management system that will achieve Active Managerial Control in all retail food service establishments, whether as part of a multi-restaurant chain or for multi-restaurant franchisees. According to the most recently published data by the Centers for Disease Control and Prevention (CDC), retail food service establishments are the most commonly reported locations (60%) leading to foodborne disease outbreaks in the United States every year. The Food and Drug Administration (FDA) has reported that in order to effectively reduce the major foodborne illness risk factors in retail food service, a food service business should use Food Safety Management Systems (FSMS); however less than 11% of audited food service businesses in a 2018 report were found using a well-documented FSMS. Clearly, there needs to be more focus on the prevention of foodborne disease illnesses and outbreaks in retail food service establishments. The purpose of this book is to help retail food service businesses implement FSMS to achieve Active Managerial Control (AMC) of foodborne illness risk factors. It is a key resource for retail professionals at all levels of the retail food service industry, and those leaders tasked to build and manage food safety departments within these organizations. |
| retail management system: Introduction to Strategic Planning Michael L. Policastro, 1993 |
| retail management system: First Steps in Retail Management Mark Wrice, 2004 This second edition continues to provide an invaluable introduction to retail management concepts for those progressing into management levels of retailing. The book is a practical text for use in conjunction with the relevant curricula and competency-based training resources. |
| retail management system: Open Erp for Retail and Industrial Management Fabien Pinckaers, Geoff Gardiner, 2009 This resource presents a modern approach to retail and industrial management, suggesting the tools for implementing integrated management based on the open source software, Open ERP. The text describes how to integrate different services and automate tasks including sales and purchases. |
| retail management system: Retail Supply Chain Management James B. Ayers, Mary Ann Odegaard, 2017-10-02 Retail supply chain consists of multiple segments from sales to distribution to finance. Retail manufacturers rely on a complicated web of suppliers. Customer demand and market competition today requires extreme efficiency from end to end. This book offers the retail supply chain executive with the tools needed for full strategic advantage. The new edition gives special attention to recent challenges, such as vast technological change, higher levels of customer personalization, and more global supply chains. |
| retail management system: Retail Truths Chip Averwater, 2013-07 In this compendium of street-smart retailing insights and acumen, Averwater shares 427 lessons taught only on the front line of retailing. |
| retail management system: Retail Marketing Management Dhruv Grewal, 2018-12-03 In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing: - Entrepreneurial, innovative and customer-centric mindset - Excitement - Education - Experience - Engagement These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate today’s challenging retail environment made up of social media, retailing analytics and online and mobile shopping. Retail Marketing Management is essential reading for students of retailing and marketing, as well as practitioners working in retail today. |
| retail management system: Sales and Retail Management (For MBA) Dr. Ravi Kant Pathak , 2020-08-06 According to the Latest Syllabus of Dr. A.P.J. Abdul Kalam Technical University, Lucknow (U.P.) Including Long Answer Type Questions Including Short Answer Type Questions Including Case Studies Including Last Year Unsolved Papers |
| retail management system: Logistics And Retail Management insights Into Current Practice And Trends From Leading Experts John Fernie, Leigh Sparks, 2023-01-06 The 1980s witnessed the first step - change in managing the logistics function when stock centralization, contracting out and investment in technologies made a massive impact. The 1990s have experienced further changes that have been mainly concerned with incremental improvements and relationship changes. Academic researchers and industry specialists share their research into retail logistics providing a state-of-the-art report on the key issues. Logistics and Retail Management: Insights into Current Practice and Trends from Leading Experts covers changes in retail distribution and the recent transformation of retail logistics features company profiles of Safeway and Tesco, two of the most respected grocery logistics operations in the UK. It also discusses the internationalization of retailing and its impact on logistics strategy and proves that logistics excellence provides a fundamental competitive advantage. |
| retail management system: Retail Marketing Management Helen Goworek, Peter McGoldrick, 2015-07-02 The unique approach of Retail Marketing combines theory with current retail concepts and international examples. It starts by looking at the nature of retailing as an activity and then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other important issues such as location strategies, branding, the application of IT and ethics. The author takes an integrated approach to explaining the process of internationalisation which is reinforced by a wealth of international examples. The book is ideal for undergraduate and postgraduate students taking courses in retail marketing as well as those studying for marketing and business degrees where retail marketing is a core module. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. |
| retail management system: CIO , 1994-05-15 |
| retail management system: Retail In A New World Eleonora Pantano, Kim Willems, 2022-01-24 Retail In A New World: Recovering From The Pandemic That Changed The World provides an assessment of the issues and opportunities for retailers that emerged during the Covid-19 pandemic, proposing tools and frameworks that serve as basis to survive the pandemic and thrive in a post-pandemic scenario. |
| retail management system: Food Safety Management Hal King, 2013-01-08 The goal of this book is to show how to build and manage a food safety department that is tasked with ensuring food safety within a food retail business. The experiences of the author as the head of Food and Product Safety at Chick-fil-A will be used as the model. Specifically, the book will discuss the specific components of a food safety program, the tactics needed to establish these components (forming the majority of the chapters), how to measure the success of each component, and how to influence the organization to ensure resources to support the program. The book will also focus on how to choose and work with the appropriate partners, validate the value to the business, and initiate the new component throughout the organization, including how to sustain the component within the program. Five features of this book that make it distinctive are: Most current “How to” book on leading a food safety department from the perspective of a respected national brand Provides the proper organization and methods to manage the work necessary to ensure food safety within the organization Provides the means to utilize risk-based decisions linked to business practices that accommodate a business analysis model Demonstrates step-by-step examples that can be used for continuous improvement in sustaining food safety responsibilities Provides examples on how to gain influence and obtain resources to support food safety responsibilities |
| retail management system: Building the Internet of Things Maciej Kranz, 2016-11-09 Connect your organization to the Internet of Things with solid strategy and a proven implementation plan Building Internet of Things provides front-line business decision makers with a practical handbook for capitalizing on this latest transformation. Focusing on the business implications of Internet of Things (IoT), this book describes the sheer impact, spread, and opportunities arising every day, and how business leaders can implement IoT today to realize tangible business advantages. The discussion delves into IoT from a business, strategy and organizational standpoint, and includes use-cases that illustrate the ripple effect that this latest disruption brings; you'll learn how to fashion a viable IoT plan that works with your organization's strategy and direction, and how to implement that strategy successfully by integrating IoT into your organization tomorrow. For business managers, the biggest question surrounding the Internet of Things is what to do with it. This book examines the way IoT is being used today—and will be used in the future—to help you craft a robust plan for your organization. Grasp the depth and breadth of the Internet of Things Create a secure IoT recipe that aligns with your company's strategy Capitalize on advances while avoiding disruption from others Leverage the technical, organizational, and social impact of IoT In the past five years, the Internet of Things has become the new frontier of technology that has everyone talking. It seems that almost every week a major vendor announces a new IoT strategy or division; is your company missing the boat? Learn where IoT fits into your organization, and how to turn disruption into profit with the expert guidance in Building the Internet of Things. |
| retail management system: Buying for Retail Stores Murray Kreiger, 1987 |
| retail management system: Museum Store Management Mary Miley Theobald, 2000 Offering expert advice for every phase of museum store management, this volume is essential reading for anyone planning to open or manage a museum store. Theobald takes the guesswork out of planning and managing the museum store, informing the manager on all relevant topics such as sales tables, profits, licensing, training, product promotion, publications, inventory, merchandise, and trademarks, just to name a few. The Second Edition contains an additional chapter on merchandising, updated statistics, POS information, more illustrations and examples, additional advice on Related/Unrelated products ('Tax Status and the IRS'), and Internet information on vendors and other resources. |
| retail management system: Retail Management Chetan Bajaj, Rajneesh Tuli, Nidhi Varma Srivastava, 2010 The book explores core concepts explained through managerial examples. The exposition also provides in-depth coverage of the four key components of retail marketing management, crucial to effective business decision-making: understanding the retail organisation, the consumers' decision making process, an analyses of retail formats, and retail mix strategies. The text also features innovative/emerging concepts such as, retail marketing in rural areas, CRM strategies in retailing, and monitoring, evaluation and control. Readers shall find this book highly useful for its coverage of the concept and role of retailing marketing management, organized retailing in India, the retail customer and market segmentation, product and brand management strategies to leverage competitive business advantage, and pricing and communication strategies explained through caselets, diagrams, black & white as well as colour photographs, and numerous examples from the Indian context. |
| retail management system: Luxury Fashion Retail Management Tsan-Ming Choi, Bin Shen, 2018-04-30 Using various research methodologies, such as reviews, case studies, analytical modeling and empirical studies, this book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both industrialists and academics. Readers gain an understanding of luxury fashion retailing, including proper operations and strategic management, which now are the most crucial items on the luxury fashion industry’s senior management agenda. |
| retail management system: Run IT Andreas Graesser, 2019-04-23 This book describes the intrinsic factors of IT Operation and its set-up during the software implementation phase. Based on the author’s long-term experience in managing IT for more than 100 clients over nearly 25 years, the book examines the needed knowledge and execution management capabilities to implement and run IT environments successfully for all sizes of enterprises. Many real-world examples provide insight into typical IT challenges and recipes to turn common pitfalls of implementation and operation into best practices. In order to dominate information technology and not be dominated by it, readers will understand how to identify the most common risk factors during implementations and how to initiate successful risk-mitigation measures. The goal of this book is to arm the reader to completely prevent The 5 Pitfalls of Software Implementation by using the right programmatic design and execution. After an introduction to the book, individual chapters examine the vision of a Perfect IT and how Design Thinking and innovation contributes to it. The core chapters conveys The Five Pitfalls of Software Implementation, including Underestimation of System Performance Issues, Weak Program Governance and Leadership, and Operational Un-Readiness. The challenges surrounding implementations of cloud applications, are presented separately. Final chapters describe the preparation of the IT Operation along with a number of dos and don’ts (i.e. ‘Best Practices’ and ‘Worst Practices’). The book concludes by presenting some Digital Strategies of companies, to dominate information technology. |
| retail management system: Luxury Retail and Digital Management Michel Chevalier, Michel Gutsatz, 2020-03-24 Develop a winning customer experience in the digital world Luxury consumers are changing – they come from all over the world, they are young and they are digital natives. How can luxury brands that have built themselves as pure physical players adapt their business model and practices to address their expectations without abandoning their luxury DNA? Luxury Retail and Digital Management, 2nd Edition sets focus on the major retailing challenges and customer evolutions luxury brands are facing today: the digitalisation and the emergence of the millennials and Chinese luxury consumers. These major changes have been affecting the distribution and communication channels of luxury brands; they now have to think simultaneously physical stores and e-commerce, global marketing and digital marketing. • Defines all the tools that are necessary to manage luxury stores including analysis of location and design concept • Explores the selection, training and motivation of the staff • Covers everything executives, managers and retail staff need to know in order to enter, expand, understand and succeed in the world of luxury retail Written by luxury retail experts Michel Chevalier and Michel Gutsatz, who lend their solid academic credentials and professional expertise to the subject, Luxury Retail and Digital Management, 2nd Edition provides deep insight into the main challenges that luxury brands are facing in this digital age. |
| retail management system: Advances in Electrical Engineering and Computational Science Len Gelman, 2009-04-21 Advances in Electrical Engineering and Computational Science contains sixty-one revised and extended research articles written by prominent researchers participating in the conference. Topics covered include Control Engineering, Network Management, Wireless Networks, Biotechnology, Signal Processing, Computational Intelligence, Computational Statistics, Internet Computing, High Performance Computing, and industrial applications. Advances in Electrical Engineering and Computational Science will offer the state of art of tremendous advances in electrical engineering and computational science and also serve as an excellent reference work for researchers and graduate students working with/on electrical engineering and computational science. |
| retail management system: Project Management Ted Klastorin, Gary Mitchell, 2020-08-13 Project Management: A Risk-Management Approach prepares students to successfully navigate the many challenges, factors, and situations that project managers face. |
| retail management system: Process Improvement and Quality Management in the Retail Industry Stephen George, Chris Thomas, Arnold Weimerskirch, 2005-08 The authors of Process Improvement and Quality Management in the Retail Industry discuss quality management through the examination of several companies that won the esteemed Malcolm Baldrige National Quality Award. Authors George, Thomas, and Weimerskirch believe that Baldrige criteria define a management model because they provide one of the most comprehensive guides to understanding, assessing, controlling, and improving an organization for quality management. The authors also discuss many of the business-related problems of modern times, such as financial scandals, controversial social activism morale, and the impact of outsourcing to other countries. Overall, the book stresses the importance of good quality management to a company’s success. |
| retail management system: CIO , 1994-04-15 |
| retail management system: Modelling for Added Value Robert Macredie, Ray Paul, Dervarajan Anketell, Brian Lehaney, Shamim Warwick, 1998-07-31 This book gathers together research from three key application themes of modelling in operational research - modelling to support evaluation and change in organisations; modelling within the development and use of organisational information systems; and the use of modelling approaches to support, enable and enhance decision support in organisational contexts. The issues raised provide valuable insight into the range of ways in which operational research techniques and practices are being successfully applied in today's information-centred business world. Modelling for Added Value provides a window onto current research and practise in modelling techniques and highlights their rising importance across the business, industrial and commercial sectors. The book contains contributions from a mix of academics and practitioners and covers a range of complex and diverse modelling issues, highlighting the broad appeal of this increasingly important subject area. |
| retail management system: Lean Retail and Wholesale Paul Myerson, 2014-05-13 Best practices for implementing Lean techniques in retail and wholesale “Essential reading for those who want to learn how Lean provides a competitive edge in today’s fast-paced, multi-channel, and cost-conscious environment.” --Mark Temkin, Director, Demand Planning, Barnes & Noble, Inc. “Provides an enlightening perspective on the applications of Lean principles to the increasingly challenging worlds of the retail and wholesale sectors.” --Professor C. John Langley, Jr., Penn State University Featuring real-world case studies, this practical, streamlined guide reveals how utilize a comprehensive Lean methodology throughout retail and wholesale businesses to reduce costs and improve productivity, quality, customer service, and profitability. Lean Retail and Wholesale examines Lean opportunities from the viewpoint of retail strategy, merchandise management, and store and distribution operations and provides a holistic, systematic approach for identifying and eliminating non-value-added activities. The Lean techniques presented can be applied to traditional brick-and-mortar wholesalers and retailers as well as e-businesses. Coverage includes: Using Lean as a tool to survive and thrive in retail and wholesale (R)evolution of retail--from the general store to e-commerce The Lean journey from goods to services Lean retail and wholesale: early signs of promise Basic Lean concepts and tools: building a solid foundation Advanced Lean concepts and tools: K.I.S.S. (keep it simple and straightforward) Retail strategy: sales and marketing, location, human resources management, IT, supply chain management, and customer relationship management Merchandise management: planning, buying, pricing, and communications Store operations management Lean retail and wholesale distribution Lean assessments and value stream mapping Leadership, culture, teams, and training Partnering, outsourcing, import, technology, and Six Sigma Critical thinking and continuous improvement: methodology, education, training, and analytics Defining and measuring success—measurements and current statistics The road ahead: thoughts and suggestions on the future of Lean in retail and wholesale |
| retail management system: I.T. in Retailing Robert Lewis, 2012-12-06 Retailing today is one of the largest, most buoyant and most competitive market sectors. The large, medium and small retailers, providers of systems are the major players in this market. The exploitation of information technology and the use of quantitative corporate models are emerging as key factors in determining the strength and effectiveness of marketing plans and support logistics. Many major retailers have developed considerable in-house expertise in this area and many hard ware manufacturers and systems houses have created special divisions to provide turn-key installations, products and services in order to exploit these opportunities. However, in the research leading up to the seminar on which this book is based, a number of important gaps in retailer useage of systems were noted. While many retailers, including the large multiples, had very sophisticated electronic point of sales devices, the information that was available was not being used to plan effective marketing and selling strategies, nor yet to plan for growth. In the medium and smaller companies there was still concern whether electronic point of sales were cost effective for them or whether being without such aids put them at a grave disadvantage vis-a-vis their larger competitors. |
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