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| richcession definition: A Powerful Team Scott Rosen, David Pinette, John Touey, 2017-03-08 A Powerful Team shows why HR strategy matters and how it can mean the difference between organizational success and failure. Based on interviews with top CEOs and HR leaders, this book makes the compelling argument that an effective HR strategy can lead to transformative improvements in your business approach and bottom line. The advice contained hereina collection of best practices on how to make the most of HRis based on the hard-earned experience of business leaders from large, medium, and smaller companies in various industries, both public and private. This book seeks to answer a number of important questions: How do CEOs and HR leaders create a powerful team? How do CEOs and HR leaders complement their skills, strengths, and weaknesses to work together effectively? How do CEOs and HR chiefs become aligned around core values and common goals? How does HR help create a unified and engaged corporate culture, where shared values and unity of purpose drive performance? As one of the CEOs interviewed in this book says, The ultimate measure of HR success is not in tactical things, like involuntary turnover or time to fill positions. HR needs to play an essential role in driving every one of our key results. At the end of the day, our results are all that matter. Therefore, everyones ultimate measure should be that, and HR is no exception. HR leaders are now as responsible for contributing to the bottom line as the CFO and other senior members of the leadership team. A Powerful Team shows how a business unit that once served a largely tactical role is now at the forefront of strategic planning and execution. |
| richcession definition: Nature Sir Norman Lockyer, 1911 |
| richcession definition: Household Journal of Popular Information, Amusement and Domestic Economy , 1860 |
| richcession definition: The Living Age , 1872 |
| richcession definition: The Westminster Review , 1835 |
| richcession definition: The London and Westminster Review , 1836 |
| richcession definition: The Psychology of the Selfie Barrie Gunter, 2021-09-01 The Psychology of the Selfie provides a comprehensive overview and analysis of research on the significance of selfies, offering insights into the topic from a psychological perspective and examining important issues such as body image, self-objectification, mental health and psychological benefits. Selfies are a worldwide phenomenon. Although dismissed by critics as a sign of self-absorbed narcissism, they are also a social currency that maintains and reinforces friendships, a feedback loop for self-identity affirmation, a promotional tool for gaining social influence, and a method for preserving memories of life events. In this book, Barrie Gunter expertly explores the psychological underpinnings of the contemporary global phenomenon of selfies, from the historical roots and meteoric rise due to technical advancements, to the different personality types of selfie-takers, to social relationships, to group and personal identity. Looking at both the psychological nature and impact of selfies, this book reviews different psychological outcomes for selfie-takers, both positive and negative, and the growth in psychological and physical problems that can sometimes arise. Presenting a comprehensive analysis specifically of selfie behaviour, this book is an essential reference for students and researchers in communications and media, journalism, information studies, psychology and sociology, as well as anyone with a general interest in the phenomenon. |
| richcession definition: Littell's Living Age , 1872 |
| richcession definition: The Builder , 1875 |
| richcession definition: Westminster and Foreign Quarterly Review , 1835 |
| richcession definition: Sustainable Luxury Miguel Angel Gardetti, Ana Laura Torres, 2017-09-08 Most consumers of luxury products and services use them as status symbols – symbols of success. However, the definition of success – and the way it is perceived by others – is changing. Increasingly, consumers want the brands they use to address growing concerns that luxury products invariably come at a heavy social and environmental cost. The luxury industry faces its biggest challenge yet in satisfying an emerging demand of successful consumerism – products that meet high environmental, social and ethical standards.This collection sees internationally renowned fashion, luxury and sustainability experts come together to explore the challenges faced - and solutions developed - by luxury goods companies in sourcing, producing and marketing luxury products. Sustainable Luxury: Managing Social and Environmental Performance in Iconic Brands represents the most comprehensive collection of current writing on the nascent relationship between sustainability and luxury. It will be essential reading for academics researching sustainable development in the fashion and luxury industries and it will provide invaluable guidance for practitioners seeking the latest research to help them meet consumer demand for sustainable goods and services. |
| richcession definition: Selfies as a Mode of Social Media and Work Space Research Shalin Hai-Jew, 2017-11-30 The Western cultural trend of self-representation is transcending borders as it permeates the online world. A prime example of this trend is selfies, and how they have evolved into more than just self-portraits. Selfies as a Mode of Social Media and Work Space Research is a comprehensive reference source for the latest research on explicit and implicit messaging of self-portraiture and its indications about individuals, groups, and societies. Featuring coverage on a broad range of topics including dating, job hunting, and marketing, this publication is ideally designed for academicians, researchers, and professionals interested in the current phenomenon of selfies and their impact on society. |
| richcession definition: Hedging Currency Exposure Alastair Graham, 2014-02-04 The Currency Risk Management series offers readers, researchers, and financial professional a time-tested training tool for understanding and working in the increasingly complex currency markets. This series breaks new ground in simplicity, clarity, and ease of application in risk management practice. |
| richcession definition: Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities Bowen, Gordon, 2014-10-31 For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in todays business world. Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes. |
| richcession definition: Marketing Metaphoria Gerald Zaltman, Lindsay H. Zaltman, 2008 Marketing Metaphoria undresses the mind of the consumer to reveal the powerful, unconscious viewing lenses that shape what people think, hear, say, and do. These lenses are called deep metaphors and they populate the unconscious mind. Understanding how people use deep metaphors will help you develop new products, launch innovations, enhance purchase and consumption experiences, create engaging communications, and much more. Drawing on thousands of interview, the authors identify seven primary deep metaphors. Knowing how they influence your consumers can have a huge effect on your sales and profits. Marketing Metaphoria describes how some of the world's most famous companies as well as small firms, not-for-profits, and social enterprises have successfully leveraged deep metaphors to solve their marketing problems.--Jacket. |
| richcession definition: Visual Consumption Jonathan E. Schroeder, 2005 'Visual Consumption' draws from art history, photography and visual studies to develop an interdisciplinary, image-based approach to understanding consumer behaviour. |
| richcession definition: Sustainability in Luxury Fashion Business Chris K. Y. Lo, Jung Ha-Brookshire, 2018-05-12 This book explores new approaches and strategies that luxury fashion brands could adopt in their operations toward sustainability goals. It addresses the unique challenges faced by luxury fashion brands, given that concepts of luxury and sustainability may be conflicting. In doing so, it elaborates on how fashion brands need to manage their suppliers to comply with and improve social and environmental conditions, the pressure to fulfill the triple-bottom lines, consumer demands for transparency, and social media and its advantages in achieving sustainability goals. Exploring the notion that luxury fashion brands are in a better position to pursue superior sustainability performance, it presents research that highlights how the consequences of non-compliance could have more devastating effects on luxury brands than on mass-market brands. The book is a valuable resource for academics and practitioners in the field of business, sustainability, and fashion. |
| richcession definition: Luxury Marketing Klaus-Peter Wiedmann, Nadine Hennigs, 2012-11-10 The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how their perception of luxury value impacts their buying behavior. This handbook aims to provide a holistic approach to luxury marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted contributions by authors from different parts of the world will offer both a research and management perspective of luxury marketing and deliver a concentrated body of knowledge with contributions from diverse elements. |
| richcession definition: Brand Culture Jonathan Schroeder, Miriam Salzer Morling, 2006-03-27 This fascinating book shows that neither managers nor consumers completely control branding processes – cultural codes constrain how brands work to produce meaning. Placing brands firmly within the context of culture, it investigates these complex foundations. Topics covered include: the role of consumption brand management corporate branding branding ethics the role of advertising. This excellent text includes case studies of iconic international brands such as LEGO, Nokia and Ryanair, and analysis by leading researchers including John M.T. Balmer, Stephen Brown, Mary Jo Hatch, Jean-Noël Kapferer, Majken Schultz, and Richard Elliott. An outstanding collection, it will be a useful resource for all students and scholars interested in brands, consumers and the broader cultural landscape that surrounds them. |
| richcession definition: Me 2.0 Dan Schawbel, 2015-11-08 “An instruction manual for developing your personal brand and then leveraging that brand to command your career” by the New York Times bestselling author (New York Post). From Dan Schawbel, Managing Partner of Millennial Branding, LLC, and the man the New York Times calls a “personal branding guru,” comes a guide detailing how to survive the modern job hunt and thrive in the digital age. Packed with expert insights and concrete, step-by-step instructions to create and maintain one’s personal brand, Me 2.0 shows potential job-hunters how to use digital media and social networks to find job opportunities and careers based on their passion and experience. For those on the edge of starting their career or trying to catch up fast, Me 2.0 offers practical, straightforward advice for driven jobseekers looking for an edge in a fast-paced work environment. “A comprehensive guide for leveraging the big three social media features: LinkedIn, Facebook and Twitter . . . This is a must-read for those who want to create a powerful persona that truly separates them from the competition amidst the war for talent.”—The Washington Post, “Summer Reading List for Business Leaders” “An easy, thought-provoking read and recommended for anyone who may find themselves back on the job market with only a paper resume as a calling card.”—Entrepreneur “Contains practical ways of harnessing online tools to professional advantage.”—Financial Times “You can read it cover to cover for a comprehensive guide to branding in this social media age or you can simply access the section you need in the moment.”—FoxBusiness.com |
| richcession definition: Brands Jonathan E. Schroeder, 2014-11-27 Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book, Jonathan Schroeder brings together a curated selection of the most influential and thought-provoking papers on brands and branding from Consumption Markets and Culture, accompanied by new contributions from leading brand scholars Giana Eckhardt, John F. Sherry, Jr., Sidney Levy and Morris Holbrook. Organised into four perspectives – cultural, corporate, consumer, critical - these papers are chosen to highlight the complexities of contemporary branding through leading consumer brands such as Disney, eBay, Guinness, McDonalds, Nike, and Starbucks. They address key topics such as celebrity branding, corporate branding, place branding, and retail branding and critique the complexities of contemporary brands to provide a rich trove of interdisciplinary research insights into the function of brands as ethical, ideological and political objects. This thought-provoking collection will be of interest to all scholars of marketing, consumer behaviour, anthropology and sociology, and anyone interested in the powerful roles brands play in consumer’s lives and cultural discourse. |
| richcession definition: The Idea of Luxury Christopher J. Berry, 1994-06-16 This book analyses the idea of luxury, shows how its evaluative meaning has changed, and explores its role in the determination of social order. |
| richcession definition: Digital Food Cultures Deborah Lupton, Zeena Feldman, 2020 This book explores the interrelations between food, technology and knowledge-sharing practices in producing digital food cultures. Digital Food Cultures adopts an innovative approach to examine representations and practices related to food across a variety of digital media: blogs and vlogs (video blogs), Facebook, Instagram, YouTube, technology developers' promotional media, online discussion forums and self-tracking apps and devices. The book emphasises the diversity of food cultures available on the internet and other digital media, from those celebrating unrestrained indulgence in food to those advocating very specialised diets requiring intense commitment and focus. While most of the digital media and devices discussed in the book are available and used by people across the world, the authors offer valuable insights into how these global technologies are incorporated into everyday lives in very specific geographical contexts. This book offers a novel contribution to the rapidly emerging area of digital food studies and provides a framework for understanding contemporary practices related to food production and consumption internationally. |
| richcession definition: Handbook of Research on Developing a Post-Pandemic Paradigm for Virtual Technologies in Higher Education Loureiro, Sandra Maria Correia, Guerreiro, João, 2021-06-25 The COVID-19 pandemic has forced companies, institutions, citizens, and students to rapidly change their behaviors and use virtual technologies to perform their usual working tasks. Though virtual technologies for learning were already present in most universities, the pandemic has forced virtual technologies to lead the way in order to continue teaching and learning for students and faculty around the world. Universities and teachers had to quickly adjust everything from their curriculum to their teaching styles in order to adapt to an online learning environment. Online learning is a complex issue and one that comes with both challenges and opportunities; there is plenty of room for growth, and further study is required to better understand how to improve online education. The Handbook of Research on Developing a Post-Pandemic Paradigm for Virtual Technologies in Higher Education is a comprehensive reference book that presents the testimonials of teachers and students with various degrees of experience with distance learning and their utilization of current virtual tools and applications for learning, as well as the impact of these technologies and their potential future use. With topics ranging from designing an online learning course to discussing group work in an online environment, this book is ideal for teachers, educational software developers, IT consultants, instructional designers, administrators, professors, researchers, lecturers, students, and all those who are interested in learning more about distance learning and all the positive and negative aspects that accompany it. |
| richcession definition: Sustainable Luxury Miguel Angel Gardetti, Subramanian Senthilkannan Muthu, 2018-06-16 This book highlights ten cases of entrepreneurship that – in the context of circular economy – have redefined the paradigm of luxury and the notion of exclusivity that it requires. It shows how, by using technology and a new consumption model, the ten companies have created novel business models for luxury, and more intelligent forms of use better-suited to modern times. |
| richcession definition: Marketing and Smart Technologies Álvaro Rocha, José Luís Reis, Marc K. Peter, Ricardo Cayolla, Sandra Loureiro, Zorica Bogdanović, 2021-03-09 This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies. |
| richcession definition: Entrepreneurship and the Sustainable Development Goals Nikolaos Apostolopoulos, Haya Al-Dajani, Diane Holt, Paul Jones, Robert Newbery, 2018-10-08 Given the compelling need to understand how entrepreneurship can support the Sustainable Development Goals (SDGs) and be appropriately guided, this book explores how entrepreneurial thinking and action can support social change, and investigates alternative entrepreneurship approaches by drawing together different studies. |
| richcession definition: Augmented Reality and Virtual Reality M. Claudia tom Dieck, Timothy H. Jung, Sandra M. C. Loureiro, 2021-05-04 This book features the latest research in the area of immersive technologies, presented at the 6th International Augmented Reality and Virtual Reality Conference, held in online in 2020. Bridging the gap between academia and industry, it presents the state of the art in augmented reality (AR) and virtual reality (VR) technologies and their applications in various industries such as marketing, education, health care, tourism, events, fashion, entertainment, retail and the gaming industry. The book is a collection of research papers by prominent AR and VR scholars from around the globe. Covering the most significant topics in the field of augmented and virtual reality and providing the latest findings, it is of interest to academics and practitioners alike. |
| richcession definition: Exploring the Power of Electronic Word-Of-Mouth in the Services Industry Hans Ruediger Kaufmann, Sandra Maria Correia Loureiro, 2019-08 This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user generated content for influencing customer decision making in diverse business sectors-- |
| richcession definition: Knowledge, People, and Digital Transformation Florinda Matos, Valter Vairinhos, Isabel Salavisa, Leif Edvinsson, Maurizio Massaro, 2020-04-23 The impacts of the digital transformation on society in general, and particularly on people’s lives, are the subject of increasing debate among policymakers, researchers and industry. This book explores the challenges of this new revolution, identifies solutions, and demonstrates how knowledge management can enable the transition process associated with the digital transformation, guided by the principles of sustainability. Featuring contributions by experts from diverse areas of science and business – on topics ranging from the digital transformation of knowledge management in the public sector, to the creation of sustainable smart cities, regions and countries, and from using AI for business models to food security – it provides a comprehensive discourse on the digital transformation’s impacts on employment, education, governance, social life, sustainability, values, the economy and democracy. |
| richcession definition: Communication and Information Technologies Annual Laura Robinson, Jeremy Schulz, Shelia R. Cotten, Timothy Hale, Apryl A. Williams, Joy L. Hightower, 2016-03-09 This volume examines wide-ranging aspects of culture, communication, and [new] media broadly defined. Themes include the interplay between [new] media and any of the following: culture, communication, technology, convergence, the arts, cultural production, and cultural change in the digital age. |
| richcession definition: BrandingPays Karen Kang, 2013-02 Globalization and social media have made the world smaller, more connected and infinitely more competitive. The world has changed. Have you? If you don't have the package that will take you to the next level of your career, you need to reinvent your personal brand. BrandingPays(TM), a practical guide to strategic personal branding, will help you refocus your skills and experience so you are the best candidate for the job, career and business opportunities that you desire. Perfect for professionals, entrepreneurs and college students, the step-by-step BrandingPays methodology has been proven in Fortune 500 companies and leading business schools. Former Regis McKenna Inc. Partner Karen Kang builds upon concepts and techniques from the legendary marketing firm that created and launched the Apple brand. |
| richcession definition: Networked Publics Kazys Varnelis, 2012-08-17 How maturing digital media and network technologies are transforming place, culture, politics, and infrastructure in our everyday life. Digital media and network technologies are now part of everyday life. The Internet has become the backbone of communication, commerce, and media; the ubiquitous mobile phone connects us with others as it removes us from any stable sense of location. Networked Publics examines the ways that the social and cultural shifts created by these technologies have transformed our relationships to (and definitions of) place, culture, politics, and infrastructure. Four chapters—each by an interdisciplinary team of scholars using collaborative software—provide a synoptic overview along with illustrative case studies. The chapter on place describes how digital networks enable us to be present in physical and networked places simultaneously—often at the expense of nondigital commitments. The chapter on culture explores the growth and impact of amateur-produced and remixed content online. The chapter on politics examines the new networked modes of bottom-up political expression and mobilization. And finally, the chapter on infrastructure notes the tension between openness and control in the flow of information, as seen in the current controversy over net neutrality. |
| richcession definition: Augmented Reality in Tourism, Museums and Heritage Vladimir Geroimenko, 2021-04-24 This book provides extensive research into the use of augmented reality in the three interconnected and overlapping fields of the tourism industry, museum exhibitions, and cultural heritage. It is written by a virtual team of 50 leading researchers and practitioners from 16 countries around the world. The authors explore the opportunities and challenges of augmented reality applications, their current status and future trends, informal learning and heritage preservation, mixed reality environments and immersive installations, cultural heritage education and tourism promotion, visitors with special needs, and emerging post-COVID-19 museums and heritage sites. Augmented Reality in Tourism, Museums and Heritage: A New Technology to Inform and Entertain is essential reading not only for researchers, application developers, educators, museum curators, tourism and cultural heritage promoters, but also for students (both graduates and undergraduates) and anyone who is interested in the efficient and practical use of augmented reality technology. |
| richcession definition: Global Branding and Country of Origin Gaetano Aiello, Raffaele Donvito, 2016-04-14 Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the contemporary environment, business and customers are increasingly developing multi-faceted relationships nurtured by global drivers, such as international brands, but also by embedded elements, such the impact of specific geographical networks on creativity. As a result, the impact of Country of Origin on branding is, once again, a key topic in the global management field. This collection provides an opportunity for leading marketing scholars to share up-to-date research while addressing both domestic and multinational strategies for understanding global marketing and consumers. The chapters include brand-consumer relationships in a global environment, Country of Origin impact on business to consumer and business to business markets and creativity at the territorial level from a network perspective. This book was originally published as a special issue of Journal of Global Scholars Marketing Science. |
| richcession definition: Cultural Tourism in a Digital Era Vicky Katsoni, 2016-10-06 This book covers the entire spectrum of cultural and digital tourism and presents the latest findings, examples and cases, highlighting innovations for the tourism industry from both an academic and a practical point of view. The book invites readers to discover ongoing developments and recent trends in fields like heritage and museum management; sports tourism; tourism economics and policy; e-marketing and e-business; and many other fields, making it of value to researchers in tourism management, practitioners and policymakers alike. The book was edited in collaboration with the International Association of Cultural and Digital Tourism - IACuDiT - and includes the proceedings of the First International Conference on Cultural and Digital Tourism. |
| richcession definition: Sustainable Luxury Miguel Ángel Gardetti, Ana Laura Torres, 2013-12-01 Luxury is an ambiguous concept depending on the cultural, economic or regional context. Thus, the true elements of (authentic) luxury rely on the search for beauty, refinement, innovation, purity, the well-made, what remains, the essence of things and the ultimate best. However this luxury has given way to a new luxury, through the democratization that occurred when family and artisanal luxury companies sagged against the large conglomerates, which had a strong focus on economic aspects. Why sustainable luxury? Sustainable development is not only a new concept, but also a new paradigm, and this requires looking at things in a different way. And while luxury has always been important as a social determinant, it is becoming increasingly less exclusive and extravagant, and starting to give place for people to express their deepest values. Thus, sustainable luxury is about going back to the old meaning of luxury, a thought over purchase, a craft manufacture, and the beauty of materials in the broadest sense and respect for social and environmental aspects. This special issue of The Journal of Corporate Citizenship explores the different dimensions of sustainability in the luxury industry. The call attracted 22 submissions, 14 of which were invited to the second round for full manuscript review. Finally, and with the help of the review panel throughout this process, seven high-quality papers were selected. It is important to emphasize that this is the first journal that releases a special issue dedicated to the theme of Sustainable Luxury. |
| richcession definition: Handbook of Research on Consumerism in Business and Marketing Hans Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni, 2014 This book features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior-- |
| richcession definition: The Routledge Handbook of Tourism Impacts Dogan Gursoy, Robin Nunkoo, 2019-04-29 This handbook explores and critically examines both positive and negative impacts of tourism development focusing on the past, present and future issues, challenges and trends from a multidisciplinary global perspective. Through a comparative approach involving international case studies, this book explores our understanding of tourism impacts and contributes to the theoretical development on relationships between tourism impacts and community support for tourism development. This handbook focuses on a variety of geographical locations, drawing from the knowledge and expertise of highly regarded academics from around the world. Specifically, it explores the adoption and implementation of various tourism development and impact management approaches in a wide range of global contexts, while identifying their trends, issues and challenges. It addresses strategies relating to innovation, sustainability and social responsibility, and critically reviews the economic, sociocultural, environmental, political and technological impacts of tourism. The text also identifies future trends and issues, as well as exploring the methods used to study tourism impacts. Conveying the latest thinking and research, this handbook will be a key reference for students, researchers and academics of tourism, as well as development studies, geography, cultural studies, sustainability and business, encouraging dialogue across disciplinary boundaries and areas of study. |
| richcession definition: The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism Saurabh Kumar Dixit, 2017-04-07 Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms ‘traveller behaviour’, ‘tourist behaviour’ or ‘guest behaviour’. Consumer behaviour acts as an origin for every tourism and hospitality marketing activity. It offers an understanding of why people tend to choose certain products or services and what sort of factors influence them in making their decision. The decision process of buying tourism products or services takes time, because they are mostly intangible in nature due to which there are many risks involved in their buying process. The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism aims to explore and critically examine current debates, critical reflections of contemporary ideas, controversies and pertinent queries relating to the rapidly expanding discipline of consumer behaviour in hospitality and tourism. The Handbook offers a platform for dialogue across disciplinary and national boundaries and areas of study through its diverse coverage. It is divided into six parts: Part I offers an overview of consumer behaviour; Part II focuses on the service quality perspectives of consumer behaviour; Part III deliberates on customer satisfaction and consumer behaviour linkages; Part IV explores the re-patronage behaviour of consumers; Part V addresses the vital issues concerning online consumer behaviour; and Part VI elaborates upon other emerging paradigms of consumer behaviour. Although there is no dearth of empirical studies on different viewpoints of consumer behaviour, there is a scarcity of literature providing conceptual information. The present Handbook is organised to offer a comprehensive theoretical body of knowledge narrating consumer behaviour, especially for hospitality and tourism businesses and operations. It attempts to fill this research gap by offering a 'globalised' volume comprising chapters organised using both practical and academic approaches. This Handbook is essential reading for students, researchers and academics of Hospitality as well as those of Tourism, Marketing, International Business and Consumer Behaviour. |
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