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| political campaign tactics: The Strategy of Campaigning Kiron Skinner, 2007 Explores the political careers of Ronald Reagan and Boris Yeltsin, who overcame defeat early in their political careers and rose to the highest elected offices in their respective countries |
| political campaign tactics: Winning Elections Ronald A. Faucheux, 2003-10-15 This is an advanced guide to running political campaigns. It provides invaluable, practical advice from the leading pros in the industry. |
| political campaign tactics: People Power Manual Jason MacLeod, James Whelan, 2015-08-30 The People Power Manual has been compiled as a resource for activist educators and trainers. It is a collection of participatory and experiential processes and handouts organised around the themes of educating the educator, strategy, civil resistance, community organising, working with groups and resilience in the face of repression. This guide is focused around one of those themes: campaign strategy. The purpose of the People Power Manual is to support facilitators/educators working to assist local action groups and social movements win environmental and social justice goals. |
| political campaign tactics: Campaign Craft Daniel M. Shea, Michael John Burton, 2001 A comprehensive guide to and analysis of modern political campaign communication. |
| political campaign tactics: The Marketing of the President Bruce I. Newman, 1994 Professor Bruce I. Newman correctly points out that in this information age, a candidate and his staff can test a new issue or idea very quickly, and if it looks salable, arrange to have the candidate get it before the correct bloc of voters in a very short period of time. . . . Newman is also correct in noting that the political party, as an institution, is no longer as dominant in elections. . . . Political junkies will love this material. --Conservative Review The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell legal and medical services. Bruce I. Newman addresses issues of serious concern to the health of the political process as he examines the roles of polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed--for better or worse--by the use of marketing techniques. |
| political campaign tactics: Electoral Strategies and Political Marketing Shaun Bowler, David M. Farrell, 2016-07-27 Despite the central importance of elections to representative democracy, there is no systematic study available of how exactly the parties wage their election campaigns. Examining recent elections in nine countries across three continents, there case studies, all following a common framework, are written by national experts and are based on detailed interviewing and research of the parties. The book includes a lengthy introduction; a comparative study on campaign 'effects'; and a detailed conclusion. |
| political campaign tactics: Learning from Loss Seth Masket, 2020-09-22 The Democrats' decision to nominate Joe Biden for 2020 was hardly a fluke but rather a strategic choice by a party that had elevated electability above all other concerns. In Learning from Loss, one of the nation's leading political analysts offers unique insight into the Democratic Party at a moment of uncertainty. Between 2017 and 2020, Seth Masket spoke with Democratic Party activists and followed the behavior of party leaders and donors to learn how the party was interpreting the 2016 election and thinking about a nominee for 2020. Masket traces the persistence of party factions and shows how interpretations of 2016 shaped strategic choices for 2020. Although diverse narratives emerged to explain defeat in 2016 - ranging from a focus on 'identity politics' to concerns about Clinton as a flawed candidate - these narratives collectively cleared the path for Biden. |
| political campaign tactics: Modern Political Campaigns Michael D. Cohen, 2025-03-26 Modern Political Campaigns brings together academic and practical considerations to help understand how professionalism, technology, and speed have revolutionized elections, creating more voter-centric races for public office. Cohen’s masterclass overview will appeal to students and political activists interested in working in political campaigns. |
| political campaign tactics: The Political Campaign “How-to” Guide Nolan Crouse, 2021-06-02 “I wasn’t lucky. I deserved it.” - Prime Minister Margaret Thatcher The Political Campaign “How-to” Guide is a book that offers step-by-step guidelines on how to win an election as well as providing answers to questions a candidate may have about campaign planning. Whether running for Chief, mayor, reeve, councillor, MLA, MP or trustee in an indigenous, provincial, federal, municipal or school board election, this detailed book will provide candidates with the knowledge they need to run a successful campaign. Nolan Crouse, MBA, CCMP(TM) served as councillor and mayor in Canada for 13 years. In this book, he shares the secrets to his success in winning four consecutive election campaigns. From making the initial decision to run for office, to putting together an effective campaign team and brand, to fundraising, door knocking, message delivery and advertising – all the way to election day and beyond – this book offers valuable tips, insights, knowledge and tactics that have been proven to be useful and effective. Complete with checklists, great stories, images and examples, The Political Campaign “How-to” Guide is a must-read for anyone with an interest in running for public office for the first time or running for re-election in Canada. Most of the key principles also apply to all orders of elected office in the United States and many other democracies around the world. |
| political campaign tactics: Politicking Online Costas Panagopoulos, Vassia Gueorguieva, Allison Slotnick, Girish Gulati, Christine Williams, 2009-05-01 Of the many groundbreaking developments in the 2008 presidential election, the most important may well be the use of the Internet. In Politicking Online contributors explorethe impact of technology for electioneering purposes, from running campaigns andincreasing representation to ultimately strengthening democracy. The book reveals how social networking sites such as MySpace and Facebook are used in campaigns along withe-mail, SMS text messaging, and mobile phones to help inform, target, mobilize, and communicate with voters. While the Internet may have transformed the landscape of modern political campaigns throughout the world, Costas Panagopoulos reminds readers that officials and campaign workers need to adapt to changing circumstances, know the limits of their methods, and combine new technologies with more traditional techniques to achieve an overall balance. |
| political campaign tactics: Campaigns and Political Marketing Wayne Steger, Sean Kelly, Mark Wrighton, 2013-02-01 Understand the theoreticaland practicalaspects of political marketing! Over the past few years political marketing strategies have been refined with the help of new findings in political science research. Campaigns and Political Marketing clearly discusses the most recent political science research studies and theories that political activists and professionals can apply to effectively campaign for an issue or candidate. This text is an invaluable compilation of research, theory, and practical application from political science experts across the country that guides readers through the complexities of everyday political marketing and campaigning. Readers get the critical knowledge needed on how to best affect public viewpoints and gain the strongest advantage over the opposition. Campaigns and Political Marketing is packed with information and insights every political activist will find useful. It coherently explains the real world of campaign politics and elections, presenting the everyday issues that political consultants face in the field, all made easily understandable even to the novice. This scholarly examination provides lessons that can be effectively applied to just about any situation. Political crises and scandals are discussed in detail, with research and historical studies that illuminate practical ways to deal with any problem. The book is extensively referenced and uses graphs and charts to clearly explain research findings. Campaigns and Political Marketing answers these tough questions: What is the role of professional campaign consultantsand their value? How have the past four presidential elections revised the state presidential vote forecasting equation? How does interest groups’ resource distribution differ from resource allocation decisions made by candidates’ organizations and the national political parties? How does congressional campaign candidate scheduling differ from legislative candidate scheduling? How effective are attack messages in generating media coverage early in a campaign? How do political professionals define campaign crises? What are the differences in public reaction when a candidate from one or the other of the two major parties is in a scandal? How is public opinion affected when tragedy strikes a political candidate? Campaigns and Political Marketing is stimulating, idea-generating reading that is perfect for educators and students in marketing, communications, and political science; practitioners in campaigns and marketing; and political activists of all types. |
| political campaign tactics: Primary Colors Joe Klein, 2006-10-17 A brilliant and penetrating look behind the scenes of modern American politics, Primary Colors is a funny, wise, and dramatic story with characters and events that resemble some familiar, real-life figures. When a former congressional aide becomes part of the staff of the governor of a small Southern state, he watches in horror, admiration, and amazement, as the governor mixes calculation and sincerity in his not-so-above-board campaign for the presidency. |
| political campaign tactics: The Leadership Campaign Scott Miller, David Morey, 2016-04-25 A primer for a new generation of leaders based on the “Campaign Model” developed for Steve Jobs and Mike Murray at Apple Computer. The Leadership Campaign is a playbook for winning in the reality of today’s competitive global business environment. Each of the 10 steps it offers was learned on the most intensely competitive global battlefields. Thirty years ago, the authors were top-tier political consultants who could boast of a dozen presidential wins around the world. Candidates hired the authors’ company to apply to their political campaigns what the authors knew about business communication and marketing strategy. Then, in 1984, Steve Jobs asked them to build the “Campaign Model” for Apple, putting Jobs upfront as his company’s perennial candidate. This time, Jobs essentially asked the authors to apply what they knew about political campaigning to business. Continuously improved, the model has kept on working for their clients ever since, from Apple, Coca-Cola, and Citigroup to Verizon, Visa, and the Walt Disney Company. The Leadership Campaign will help you put these winning strategies to work for your company and your career. You will learn: Success-building communications skills used to train political leaders and CEOs around the world Proven strategies to take control of the competitive dialogue and never let go How to go for the win, the whole win, and nothing but the win for you and your company |
| political campaign tactics: Navigating Gendered Terrain Kelly Dittmar, 2015-01-02 From the presidential level down, men and women who run for political office confront different electoral realities. In her probing study, Navigating Gendered Terrain, Kelly Dittmar investigates how gender influences the campaign strategy and behavior of candidates today. Concurrently, she shows how candidates' strategic and tactical decisions can influence the gendered nature of campaign institutions. Navigating Gendered Terrain addresses how gender is used to shape how campaigns are waged by influencing insider perceptions of and decisions about effective campaign messages, images, and tactics within party and political contexts. Dittmar uses survey information and interviews with candidates, political consultants, and other campaign professionals to reveal how gender-informed advertising, websites, and overall presentation to voters respond to stereotypes and perceptions of female and male candidates. She closes her book by offering a feminist interpretation of women as candidates and explaining how the unintended outcomes of political campaigns reinforce prevailing ideas about gender and candidacy. |
| political campaign tactics: Capturing Campaign Effects Henry E. Brady, Richard Johnston, 2006-04-03 Do political campaign events determine election winners? For too long, political scientists argued that issues, not campaigns, determinedwhether politicians won or lost. Journalists and party activists, on theother hand, devoted their energy to refining candidates' public images, through events, advertisements and media appearances. CapturingCampaign Effects brings together an outstanding list of experts in theemerging field of campaign effects to study the influence of campaignson our political cultur |
| political campaign tactics: Running for Office Ronald A. Faucheux, 2002-05-22 This is your first and last stop for everything you need to know about winning the political game in the modern world of expensive, competitive campaigning. |
| political campaign tactics: Ground Wars Rasmus Kleis Nielsen, 2012-02-05 Political campaigns today are won or lost in the so-called ground war--the strategic deployment of teams of staffers, volunteers, and paid part-timers who work the phones and canvass block by block, house by house, voter by voter. Ground Wars provides an in-depth ethnographic portrait of two such campaigns, New Jersey Democrat Linda Stender's and that of Democratic Congressman Jim Himes of Connecticut, who both ran for Congress in 2008. Rasmus Kleis Nielsen examines how American political operatives use personalized political communication to engage with the electorate, and weighs the implications of ground war tactics for how we understand political campaigns and what it means to participate in them. He shows how ground wars are waged using resources well beyond those of a given candidate and their staff. These include allied interest groups and civic associations, party-provided technical infrastructures that utilize large databases with detailed individual-level information for targeting voters, and armies of dedicated volunteers and paid part-timers. Nielsen challenges the notion that political communication in America must be tightly scripted, controlled, and conducted by a select coterie of professionals. Yet he also quashes the romantic idea that canvassing is a purer form of grassroots politics. In today's political ground wars, Nielsen demonstrates, even the most ordinary-seeming volunteer knocking at your door is backed up by high-tech targeting technologies and party expertise. Ground Wars reveals how personalized political communication is profoundly influencing electoral outcomes and transforming American democracy. |
| political campaign tactics: Political Communication in American Campaigns Joseph S. Tuman, 2008 What makes this book unique is the basic structure: Descriptive or historical chapters, followed by discussions of strategies and tactics of political communication in numerous contexts. |
| political campaign tactics: Political Campaign Tactics Michael Johnson, AI, 2025-02-26 Political Campaign Tactics delves into the complex world of modern campaigning, revealing how digital technologies and data analytics are reshaping elections. The book explores the evolution of campaign strategies, from traditional methods to the sophisticated techniques used today, such as microtargeting voters with tailored messages. One intriguing aspect highlighted is how campaigns leverage personal data to predict election outcomes and optimize resource allocation, raising ethical questions about voter manipulation and the spread of misinformation. The book examines the mechanics of digital ad targeting and its potential impact on political discourse, discussing the challenges of regulating online content and combating fake news. A significant portion addresses documented cases of election interference, both domestic and foreign, providing a comprehensive overview of tactics used to influence voters and undermine trust in the electoral process. By presenting information in an accessible manner, the book equips readers with analytical tools to understand the ever-evolving landscape of political campaigning, tracing its evolution across chapters. |
| political campaign tactics: Data-Driven Personalisation in Markets, Politics and Law Uta Kohl, Jacob Eisler, 2021-07-29 This book critiques the use of algorithms to pre-empt personal choices in its profound effect on markets, democracy and the rule of law. |
| political campaign tactics: Political Campaigning in the U.S. David A. Jones, 2020-02-17 The purpose of Political Campaigning in the U.S.: Managing Chaos is to provide readers with a comprehensive yet concise and accessible overview of modern election campaign practices. |
| political campaign tactics: How to Win Political Elections Charles Omole, 2018-01-12 Political campaigns in Africa are increasingly taking on more sophistication and complexity compared to a few decades ago. With the widespread use of mobile technology and a predominance of a youthful population; the primordial campaign strategies need to be adapted to reflect the strategic planning and demographic nuances of modern life in Africa. Though specific esoteric circumstances still exist in many parts of the continent, there are however many general principles that can be followed in the planning, establishing and managing a successful political campaign in Africa. With the increasing use of social media by its mainly youthful population, high level of illiteracy in rural communities, introduction of technology-aided voting systems, widespread economic deprivation, pervasive corruption at all levels, frustration with governments at of types, Africa is witnesses a perfect storm of political meltdown that makes election outcomes prone to ever cryptic manipulations and more unpredictable for lots of political candidates. But success is never an accident, it is a methodology. In this book, the essential elements of successful political campaigns will be revealed, from the decision of a candidate to run for an office, to putting together the campaign infrastructure to running the campaign to a successful completion. This book is written as a project manual rather than as a textbook; so, it is a step by step guide to planning and implementing a political campaign from beginning to the end. John Podhoretz once said, Every great political campaign rewrites the rules; devising a new way to win is what gives campaigns a comparative advantage against their foes. This book will help every political campaign to construct that new way of winning. |
| political campaign tactics: The Persuadable Voter D. Sunshine Hillygus, Todd G. Shields, 2014-04-24 The use of wedge issues such as abortion, gay marriage, and immigration has become standard political strategy in contemporary presidential campaigns. Why do candidates use such divisive appeals? Who in the electorate is persuaded by these controversial issues? And what are the consequences for American democracy? In this provocative and engaging analysis of presidential campaigns, Sunshine Hillygus and Todd Shields identify the types of citizens responsive to campaign information, the reasons they are responsive, and the tactics candidates use to sway these pivotal voters. The Persuadable Voter shows how emerging information technologies have changed the way candidates communicate, who they target, and what issues they talk about. As Hillygus and Shields explore the complex relationships between candidates, voters, and technology, they reveal potentially troubling results for political equality and democratic governance. The Persuadable Voter examines recent and historical campaigns using a wealth of data from national surveys, experimental research, campaign advertising, archival work, and interviews with campaign practitioners. With its rigorous multimethod approach and broad theoretical perspective, the book offers a timely and thorough understanding of voter decision making, candidate strategy, and the dynamics of presidential campaigns. |
| political campaign tactics: The Routledge Handbook of Elections, Voting Behavior and Public Opinion Justin Fisher, Edward Fieldhouse, Mark N. Franklin, Rachel Gibson, Marta Cantijoch, Christopher Wlezien, 2017-09-22 The study of elections, voting behavior and public opinion are arguably among the most prominent and intensively researched sub-fields within Political Science. It is an evolving sub-field, both in terms of theoretical focus and in particular, technical developments and has made a considerable impact on popular understanding of the core components of liberal democracies in terms of electoral systems and outcomes, changes in public opinion and the aggregation of interests. This handbook details the key developments and state of the art research across elections, voting behavior and the public opinion by providing both an advanced overview of each core area and engaging in debate about the relative merits of differing approaches in a comprehensive and accessible way. Bringing geographical scope and depth, with comparative chapters that draw on material from across the globe, it will be a key reference point both for advanced level students and researchers developing knowledge and producing new material in these sub-fields and beyond. The Routledge Handbook of Elections, Voting Behavior and Public Opinion is an authoritative and key reference text for students, academics and researchers engaged in the study of electoral research, public opinion and voting behavior. |
| political campaign tactics: Get Out the Vote Donald P. Green, Alan S. Gerber, 2008-09-01 The first edition of Get Out the Vote! broke ground by introducing a new scientific approach to the challenge of voter mobilization and profoundly influenced how campaigns operate. In this expanded and updated edition, the authors incorporate data from more than one hundred new studies, which shed new light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass media campaigns and events such as candidate forums and Election Day festivals. Available in time for the core of the 2008 presidential campaign, this practical guide on voter mobilization is sure to be an important resource for consultants, candidates, and grassroots organizations. Praise for the first edition: Donald P. Green and Alan S. Gerber have studied turnout for years. Their findings, based on dozens of controlled experiments done as part of actual campaigns, are summarized in a slim and readable new book called Get Out the Vote!, which is bound to become a bible for politicians and activists of all stripes. —Alan B. Kreuger, in the New York Times Get Out the Vote! shatters conventional wisdom about GOTV. —Hal Malchow in Campaigns & Elections Green and Gerber's recent book represents important innovations in the study of turnout.—Political Science Review Green and Gerber have provided a valuable resource for grassroots campaigns across the spectrum.—National Journal |
| political campaign tactics: How to Win Campaigns Chris Rose, 2012-08-21 Written for the new campaigner and the experienced communicator alike, this is a comprehensive and systematic exploration of what works in campaigning, and a practical how-to guide for using principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's 100 key steps and tools provide models of motivation, analysis and communication structure. Content includes how to begin a campaign, motivating people, research and development, issue mapping, planning using the campaign planning star, organizing communications including visual language, constructing campaign propositions, insight into news media, how to keep a campaign going, how to use old and new media and what to do and what not to do. The final chapter reviews the bigger picture, examining how campaigns became a form of politics. It also provides new research material on how issues mature and become 'norms', and the consequent problems for campaigning. |
| political campaign tactics: Campaign Communication and Political Marketing Philippe J. Maarek, 2011-03-21 Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. Offers comparative analyses of campaigns from country to country Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy Analyses the impact of digital media and 24/7 news cycle on campaign conduct |
| political campaign tactics: Who Will Be the Next President? Alexander S. Belenky, 2016-11-15 This book is open access under a CC BY 4.0 license. This book addresses the peculiarities of the current presidential election system not yet addressed in other publications. It argues that any rules for electing a President that may have a chance to replace the current ones should provide an equal representation of states as equal members of the Union, and of the nation as a whole. This book analyzes the National Popular Vote plan and shows that this plan may violate the Supreme Court decisions on the equality of votes cast in statewide popular elections held to choose state electors. That is, the National Popular Vote plan may violate the Equal Protection Clause of the Fourteenth Amendment. The book proposes a new election system in which the will of the states and the will of the nation as a whole are determined by direct popular elections for President and Vice President in the 50 states and in D.C. This system a) would elect President a candidate who is the choice of both the nation as a whole and of the states as equal members of the Union, b) would let the current system elect a President only if the nation as a whole and the states as equal members of the Union fail to agree on a common candidate, and c) would encourage the candidates to campaign nationwide. The second edition has been updated to include a proposal on how to make established non-major party presidential candidates and independent candidates welcome participants in national televised presidential debates with the major-party candidates. |
| political campaign tactics: Campaigning for Hearts and Minds Ted Brader, 2020-07-08 It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually work. Ted Brader's innovative book is the first scientific study to examine the effects that these emotional appeals in political advertising have on voter decision-making. At the heart of this book are ingenious experiments, conducted by Brader during an election, with truly eye-opening results that upset conventional wisdom. They show, for example, that simply changing the music or imagery of ads while retaining the same text provokes completely different responses. He reveals that politically informed citizens are more easily manipulated by emotional appeals than less-involved citizens and that positive enthusiasm ads are in fact more polarizing than negative fear ads. Black-and-white video images are ten times more likely to signal an appeal to fear or anger than one of enthusiasm or pride, and the emotional appeal triumphs over the logical appeal in nearly three-quarters of all political ads. Brader backs up these surprising findings with an unprecedented survey of emotional appeals in contemporary political campaigns. Politicians do set out to campaign for the hearts and minds of voters, and, for better or for worse, it is primarily through hearts that minds are won. Campaigning for Hearts and Minds will be indispensable for anyone wishing to understand how American politics is influenced by advertising today. |
| political campaign tactics: Campaign Craft Daniel M. Shea, Michael John Burton, 2006 Shea and Burton present a lively, comprehensive exploration of cutting-edge political campaign management. They cover all aspects of present-day political campaigns, from understanding the context of a particular campaign, to fundraising tips, to strategic thinking and scores of winning voter contact techniques. With careful attention and hard work, even average citizens can oversee sophisticated, state-of-the-art political campaigns. Those who try will find no aid more valuable than this book. Bringing to bear both academic and professional experience, Shea and Burton present a lively, comprehensive exploration of cutting-edge political campaign management. They cover every aspect of present-day political campaigning, from understanding the context of a particular campaign (national trends, the media market, demographic research, etc.) to strategic thinking and specific voter contact techniques that work. These techniques include tactical use of fundraising, paid media, free media--including the Internet--and get-out-the-vote drives. Throughout the text, the authors present up-to-date analysis, peppered with examples from national, state, and local campaigns. Campaign Craft is a comprehensive guide to modern electioneering--a must read for candidates and political activists, scholars, researchers, and all those interested in knowing how to run modern, high-tech campaigns. |
| political campaign tactics: Shades of Gray Candice J. Nelson, David A. Dulio, Stephen K. Medvic, 2004-05-13 To many, the term campaign ethics is an oxymoron. Questionable campaign conduct occurs at many levels, from national presidential elections to local delegate contests. Campaign ethics goes beyond mere ethical dilemmas, or trying to decide whether or not a particular act is above board. The chapters in this volume examine the broad questions of ethics in campaigns from the perspective of those actors that play critical roles in them, as well as the scholars who study them. The contributors—who include leading academics, as well as practitioners from the world of campaigning and campaign reform—outline, assess, and critique the role and responsibilities of candidates, citizens, organized interest groups, political parties, professional campaign consultants, and the media, in insuring ethical campaigns. Contributors include: Robert E. Denton (Virginia Tech University), David A. Dulio (Oakland University), Brad Rourke (Institute for Global Ethics), Robin Kolodny (Temple University), L. Dale Lawton (Institute for Global Ethics), L. Sandy Maisel (Colby College), Larry Makinson (Center for Responsive Politics), Stephen K. Medvic (Franklin & Marshall College), Dale E. Miller (Old Dominion University), Candice J. Nelson (Center for Congressional and Presidential Studies, American University), Mark A. Siegel (Office of Congressman Steve Israel), Paul Taylor (Alliance For Better Campaigns), James A. Thurber (Center for Congressional and Presidential Studies, American University), Michael W. Traugott (University of Michigan), Carol Whitney (Whitney and Associatesand Center for Congressional and Presidential Studies, American University), and William H. Wood (Sorenson Institute for Political Leadership, University of Virginia). |
| political campaign tactics: Trail Fever Michael M. Lewis, 1997 From the author of the bestselling Liar's Poker comes a wickedly funny and astute chronicle of the 1996 presidential campaign--and how Americans go about choosing their leaders at the turn of the century. A striking look at our culture and its politics and the mammoth unlikelihood of connection between the inauthentic modern candidate and the voter's passions and desires, Losers is sure to be a winner. 10 photos. |
| political campaign tactics: Bases Loaded Costas Panagopoulos, 2021 Presidential campaigns in recent years have shifted their strategy to focus increasingly on base partisans, a shift that has had significant consequences for democracy in America. Over the past few decades, political campaign strategy in US elections has experienced a fundamental shift. Campaigns conducted by both Republicans and Democrats have gradually refocused their attention increasingly toward their respective partisan bases. In Bases Loaded, Costas Panagopoulos documents this shift toward base mobilization and away from voter persuasion in presidential elections between 1956 and 2016. His analyses show that this phenomenon is linked to several developments, including advances in campaign technology and voter targeting capabilities as well as insights from behavioral social science focusing on voter mobilization. Demonstrating the broader implications of the shift toward base mobilization, he links the phenomenon to growing turnout rates among strong partisans and rising partisan polarization. A novel, data-rich account of how presidential campaigns have evolved in the past quarter century, Bases Loaded argues that what campaigns do matters--not only for election outcomes, but also for political processes in the US and for American democracy. |
| political campaign tactics: Groundbreakers Elizabeth McKenna, Hahrie Han, 2014 Much has been written about the historic nature of the Obama campaign. The multi-year, multi-billion dollar operation elected the nation's first black president, raised and spent more money than any other election effort in history, and built the most sophisticated voter targeting technology ever before used on a national campaign. What is missing from most accounts of the campaign is an understanding of how Obama for America recruited, motivated, developed, and managed its formidable army of 2.2 million volunteers. Unlike previous field campaigns that drew their power from staff, consultants, and paid canvassers, the Obama campaign's capacity came from unpaid local citizens who took responsibility for organizing their own neighborhoods months--and even years--in advance of election day. In so doing, Groundbreakers argues, the campaign engaged citizens in the work of practicing democracy. How did they organize so many volunteers to produce so much valuable work for the campaign? This book describes how. Elizabeth McKenna and Hahrie Han argue that the legacy of Obama for America extends beyond big data and micro-targeting; it also reinvigorated and expanded traditional models of field campaigning. Groundbreakers makes the case that the Obama campaign altered traditional ground games by adopting the principles and practices of community organizing. Drawing on in-depth interviews with OFA field staff and volunteers, this book also argues that a key achievement of the OFA's field organizing was its transformative effect on those who were a part of it. Obama the candidate might have inspired volunteers to join the campaign, but it was the fulfilling relationships that volunteers had with other people--and their deep belief that their work mattered for the work of democracy--that kept them active. Groundbreakers documents how the Obama campaign has inspired a new way of running field campaigns, with lessons for national and international political and civic movements. |
| political campaign tactics: Political Campaigning, Elections and the Internet Darren Lilleker, Nigel Jackson, 2024-10-14 The Internet first played a minor role in the 1992 U.S. Presidential election, and has gradually increased in importance so that it is central to election campaign strategy. However, election campaigners have, until very recently, focused on Web 1.0: websites and email. This book offers an in-depth, comparative analysis of how interactive Web 2. |
| political campaign tactics: How to Win an Election Quintus Tullius Cicero, 2012-02-13 A primer on campaigning in ancient Rome that reads like a strategy memo from a modern political consultant How to Win an Election is an ancient Roman guide for campaigning that is as up-to-date as tomorrow's headlines. In 64 BC when idealist Marcus Cicero, Rome's greatest orator, ran for consul (the highest office in the Republic), his practical brother Quintus decided he needed some no-nonsense advice on running a successful campaign. What follows in his short letter are timeless bits of political wisdom, from the importance of promising everything to everybody and reminding voters about the sexual scandals of your opponents to being a chameleon, putting on a good show for the masses, and constantly surrounding yourself with rabid supporters. Presented here in a lively and colorful new translation, with the Latin text on facing pages, this unashamedly pragmatic primer on the humble art of personal politicking is dead-on (Cicero won)—and as relevant today as when it was written. A little-known classic in the spirit of Machiavelli's Prince, How to Win an Election is required reading for politicians and everyone who enjoys watching them try to manipulate their way into office. |
| political campaign tactics: Crowded Airwaves James A. Thurber, Candice J. Nelson, David A. Dulio, 2001-09-19 Political advertising plays a key role in modern electioneering and has formed part of political campaigns since the earliest federal elections were held in the United States. As modes of mass communication have evolved, so have the venues for campaign advertising—from newspapers to radio and television, and today, the Internet. Not only have the outlets for political advertising expanded over the past twenty years, so have the number of groups using it to convey information and advance their points of view. Because political advertising has become such a pervasive medium for candidates, political parties, and special interest groups, understanding its role in election campaigns becomes all the more important. Crowded Airwaves gathers some of the most significant new work in American political advertising and communication. The contributors provide an objective and balanced analysis of political advertising: its causes, its growth, and its consequences on elections in the United States. The chapters in this volume tackle three of the most interesting and most complicated issues in political advertising today: the characterization of ads and the need to measure their impact; the agenda-setting and priming effects of ads; and the role and implications of issue advertising for the electorate. The contributors focus in particular on the effects and consequences of negative advertising. Crowded Airwaves will appeal to readers who are interested in political campaigns and communication. It will be of special importance to those concerned with the tone and content of electoral campaigns and political discourse. |
| political campaign tactics: Branding the Candidate Lisa D. Spiller, Jeff Bergner, 2011-07-15 American voters will be empowered by this revealing, behind-the-scene exposé of the marketing strategies and tactics political candidates use to win their hearts, minds, donations, and votes. Branding the Candidate: Marketing Strategies to Win Your Vote was written to empower voters to become sharper, more informed political consumers. It does that by taking a close look at political marketing strategies, especially those used by the Obama presidential campaign, which took marketing to a new level of sophistication. Specifically, the book discusses the creation of the Obama brand; how the Obama campaign used database-driven, political microtargeting and high-tech digital media to reach various market segments; and the campaign's development and implementation of new political fundraising techniques. The book also discusses how a candidate who is created as a brand must cope with the challenges of brand management once in power. Finally, the authors counsel voters on how to arm themselves against the branding and marketing techniques that will be employed by candidates in the 2012 election, and they reflect on what the widespread extension of these techniques to the political process means for American democracy. |
| political campaign tactics: Running for Office as an Online Candidate: Web Strategies for Local Campaigns Shane Daley, 2018-01-05 This easy-to-use resource is packed with tips, tricks and useful strategies for local political and issue-specific campaigns. Running For Office as an Online Candidate provides a blueprint for using the web to help you win your election. Topics include establishing your personal online identity, creating a social media presence, campaign websites, search optimization, online fundraising, email and online marketing strategies. Today, it's not a matter of whether you put your campaign online - it's a matter of HOW you do it. |
| political campaign tactics: Political Campaign Debates Myles Martel, 1983 |
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The latest breaking political news from Fox News. Check out all US politic news happening now. Read political stories and updates happening across the nation and in the world today.
POLITICAL Definition & Meaning - Merriam-Webster
The meaning of POLITICAL is of or relating to government, a government, or the conduct of government. How to use political in a sentence.
Politics: Latest news and headlines | NBC News
Find the latest political news stories, photos, and videos on NBCNews.com. Read breaking headlines covering Congress, Democrats, Republicans, and more.
Politics News: Political parties, election news, policies, and news ...
California Gov. Gavin Newsom has asked a federal judge to temporarily limit President Trump's use of National Guard troops and U.S. Marines. Defense Secretary Pete Hegseth on Thursday …
Politics - The Washington Post
4 days ago · Post Politics from The Washington Post is the source for political news headlines, in-depth politics coverage and political opinion, plus breaking news on the biden administration …
POLITICAL | English meaning - Cambridge Dictionary
Politics means the activities of the government or people who try to influence the way a country is governed. We use a singular verb with it: … Free trade is an ongoing political issue because it …
Politics, Policy, Political News - POLITICO
On POLITICO Tech, Mississippi Gov. Tate Reeves joins host Steven Overly to discuss how his state is trying to seize the AI moment, from energy production to workforce training. Plus, they …
Politics - Wikipedia
Politics (from Ancient Greek πολιτικά (politiká) 'affairs of the cities') is the set of activities that are associated with making decisions in groups, or other forms of power relations among …
Politics | CNN Politics
Politics at CNN has news, opinion and analysis of American and global politics Find news and video about elections, the White House, the U.N and much more.
Politics: Latest & Breaking US Political News | AP News
Read breaking political news today from The Associated Press. Get the updates from AP News so you won't miss the latest in US political news.
Politics, Policy and Political News & Updates | Fox News
The latest breaking political news from Fox News. Check out all US politic news happening now. Read political stories and updates happening across the nation and in the world today.
POLITICAL Definition & Meaning - Merriam-Webster
The meaning of POLITICAL is of or relating to government, a government, or the conduct of government. How to use political in a sentence.
Politics: Latest news and headlines | NBC News
Find the latest political news stories, photos, and videos on NBCNews.com. Read breaking headlines covering Congress, Democrats, Republicans, and more.
Politics News: Political parties, election news, policies, and news ...
California Gov. Gavin Newsom has asked a federal judge to temporarily limit President Trump's use of National Guard troops and U.S. Marines. Defense Secretary Pete Hegseth on Thursday …
Politics - The Washington Post
4 days ago · Post Politics from The Washington Post is the source for political news headlines, in-depth politics coverage and political opinion, plus breaking news on the biden administration …
POLITICAL | English meaning - Cambridge Dictionary
Politics means the activities of the government or people who try to influence the way a country is governed. We use a singular verb with it: … Free trade is an ongoing political issue because it …
