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| persuasion free: PERSUASION Jane Austen, 2021-01-08 Persuasion is a novel written by a famous British writer Jane Austen. It is a story about the life of Anne Elliot, a middle daughter of baronet Sir Walter, a spender and bluffer. Due to these features of his character, he found himself in a difficult financial position. He has to rent a family estate Kellynch Hall in order to pay his debts. Meanwhile, his most smart and considerate daughter Anne goes to Uppercross to look after a sick sister. In the days of her youth she was mutually in love with Frederick Wentworth, but because of a fear of a poor marriage, “reasons of conscience” and on the insistence of a “family friend” Lady Russel Anne stopped her relationship with him. But now after eight years, some incredible coincidence happens. The family that rents Kellynch Hall is related to Frederick Wentworth. Is the old-time love still alive in the hearts of Anne and Frederick? |
| persuasion free: The Great Persuasion Angus Burgin, 2012-10-30 Just as economists struggle today to justify the free market after the global economic crisis, an earlier generation revisited their worldview after the Great Depression. In this intellectual history of that project, Burgin traces the evolution of postwar economic thought in order to reconsider the most basic assumptions of a market-centered world. |
| persuasion free: Persuasion Jane Austen, 2011-06-28 Jane Austen's beloved and subtly subversive final novel of romantic tension and second chances. Now a motion picture from Netflix starring Dakota Johnson and Henry Golding, and a TikTok Book Club Pick. Persuasion tells the story of Anne Elliot, a woman who – at twenty-seven – is no longer young and has few romantic prospects. Eight years ago, she was persuaded by her friend Lady Russell to break off her engagement to Frederick Wentworth, a handsome naval captain with neither fortune nor rank. When Anne and Frederick meet again, he has acquired both, but still feels the sting of her rejection. A brilliant satire of vanity and pretension, Austen’s last completed novel is also a deeply felt and relatable love story tinged with the heartache of missed opportunities. For more than seventy years, Penguin has been the leading publisher of classic literature in the English-speaking world. With more than 1,700 titles, Penguin Classics represents a global bookshelf of the best works throughout history and across genres and disciplines. Readers trust the series to provide authoritative texts enhanced by introductions and notes by distinguished scholars and contemporary authors, as well as up-to-date translations by award-winning translators. |
| persuasion free: The Power of Persuasion Robert Levine, 2003-02-21 Robert Levine offers readers an insight into the mindsets of those who prod, praise, debase and manipulate others to do things they never thought they'd do - from the point of view of those prodded, praised and manipulated. He takes a hands-on approach to looking behind the curtain of shilling and pitch by showing pitchmen at work. |
| persuasion free: Yes! Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini, 2008-06-10 Small changes can make a big difference in your powers of persuasion What one word can you start using today to increase your persuasiveness by more than fifty percent? Which item of stationery can dramatically increase people's responses to your requests? How can you win over your rivals by inconveniencing them? Why does knowing that so many dentists are named Dennis improve your persuasive prowess? Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways? Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom. Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers. |
| persuasion free: The Drama-Free Workplace Patti Perez, 2019-03-26 Eliminate sexual harassment, unconscious bias, ethical lapses and other HR nightmares! Companies spend millions on legal compliance training and initiatives to eliminate workplace drama and the resulting low morale and lawsuits, but don’t always get the results they want. Most organizations understand that simply checking legal compliance boxes around sexual harassment, bias, etc. isn’t enough, but are at a loss on how to implement solutions, especially in today’s post-#MeToo world. Patti Perez is an attorney, HR expert, trainer, and former state regulator, who has conducted over 1,200 workplace investigations. In this unique book, she explains the secret to avoiding all forms of drama, legal exposure, and low morale: A healthy workplace culture. Patti combines the lessons learned from 25 years of professional experience with robust data from behavioral science research to debunk common myths, including the belief that a focus on legal compliance leads to a healthy workplace culture. (In fact, it increases the likelihood of getting sued). The Drama-Free Workplace includes a section with easy-to-understand causes, effects and solutions to problems related to: Sexual harassment Bias and diversity Ethics lapses The book also includes helpful information on: Becoming an organization that values and practices fearlessness, fairness and freedom Anticipating situations that give rise to drama, with detailed advice on how to prevent it from happening Using emotional intelligence to communicate more precisely and persuasively about sensitive, controversial topics in the workplace Finally, the book’s DIY section guides companies on how to: draft and enforce helpful policies (that employees will actually read and *want* to follow) design and deliver powerful and effective training programs investigate and resolve claims of sexual harassment and other types of misconduct. Together, these practical tools will help all your employees feel valued and motivated, and keep drama, disengagement, and lawsuits, away. |
| persuasion free: Stormy Persuasion Johanna Lindsey, 2014-06-10 #1 New York Times bestselling author Johanna Lindsey returns to the dazzlingly passionate world of the Malorys, an aristocratic family of rakehell adventurers and spirited ladies, in a thrilling new tale of unbridled desires. James Malory sets sail for America to honor a promise he made to his in-laws: His and Georgina’s daughter, Jacqueline, will have her come-out in America. Judith and Jacqueline Malory are not simply cousins; they are inseparable best friends. Refusing to miss Jacqueline’s come-out in Connecticut, Judith convinces her parents to let her delay her London debut by a few weeks so she can accompany her cousin. Neither girl intends to fall in love during her first Season. But Judith’s plans are overturned when aboard ship she comes face-to-face with the ghost who has been haunting her dreams. Unknown to the Malorys, deckhand Nathan Tremayne is a smuggler with a noose around his neck. Determined to carry out a covert mission in America that could gain him a pardon, Nathan senses that beautiful Judith Malory is trouble. Somehow the minx knows his secret—and now she’s blackmailing him into doing her bidding. While passions can soar on the high seas, Nathan knows this aristocratic beauty is merely amusing herself with a scoundrel like him. When the unthinkable happens in Connecticut and the elder Malorys’ hands are tied, Nathan takes command of a dire situation. Captaining his own ship, he turns the tables on Judith, as he steers them into some intense Caribbean heat where he will fight with all his mettle to win the right to her heart. |
| persuasion free: Persuasion Lee Hartley Carter, 2020-09-01 The secrets to persuading anyone, at work and in life, from a top communication strategist. In the post-fact, deeply divided world we live in, true persuasion is rare. Engaging with people holding differing opinions is rarer still. But for progress to take place, persuasion must happen. Whether it's convincing an employer you are right for the job, a customer that your product is the best, or your closed-minded uncle that good people can disagree, it takes the art--and science--of persuasion to move forward. So, how do you change someone's mind--or at least advance the conversation--when everyone is entrenched in their own points of view? Communication expert Lee Hartley Carter has spent nearly twenty years advising and helping the world's most well-known companies do just that. Among the counterintuitive secrets you'll learn: * It's not enough to understand the person you're talking to--you must truly empathize with them (yes, even them). * Logic alone doesn't work. Stories and emotions are what move us most. * When communicating in a crisis, our first instinct is almost always wrong. Filled with deeply researched insights into how we make up--and change--our minds, as well as colorful real-world examples and actionable recommendations, Persuasion will help you hone your message and craft your narrative in order to get heard and get results. |
| persuasion free: Behavioral Persuasion in Politics Heinz Eulau, 2021-09-10 This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant. |
| persuasion free: Approaches to Teaching Austen's Persuasion Marcia McClintock Folsom, John Wiltshire, 2021-04-25 Jane Austen is a favorite with many students, whether they've read her novels or viewed popular film adaptations. But Persuasion, completed at the end of her life, can be challenging for students to approach. They are surprised to meet a heroine so subdued and self-sacrificing, and the novel's setting during the Napoleonic wars may be unfamiliar. This volume provides teachers with avenues to explore the depths and richness of the novel with both Austen fans and newcomers. Part 1, Materials, suggests editions for classroom use, criticism, and multimedia resources. Part 2, Approaches, presents strategies for teaching the literary, contextual, and philosophical dimensions of the novel. Essays address topics such as free indirect discourse and other narrative techniques; social class in Austen's England; the role of the navy during war and peacetime; key locations in the novel, including Lyme Regis and Bath; and health, illness, and the ethics of care. |
| persuasion free: Racism and Free Speech Anshuman A. Mondal, 2025-01-23 'Free speech' has become central to discussions about racism, and is increasingly weaponised against anti-racist movements. This book argues that the weaponization of 'free speech' across the political spectrum, particularly by the far-right/alt-right, has been central to the resurgence, rehabilitation and normalisation of racism within the mainstream politics of western liberal democracies in the last decade. The dilemma then, for anti-racist movements, is how to respond to such a challenge - for if 'free speech' allows racism, then it follows that the elimination of racism is not possible. Anshuman A. Mondal argues that liberalism has made it look as if there is something called 'free speech' when, in fact, speech is enabled by the structures of power within which we are all embedded. These structures determine who gets to say what, and whose voices are heard. They create and sustain racism, and anti-racism should look beyond the mythology of 'free speech' and focus instead on creating expressive regimes that foster racial and social justice by reshaping social discourse and transforming racialized structures of power. |
| persuasion free: The Art of Persuasion Bob Burg, 2019-05-21 The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that ability, right?After studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have - and shares them all with you.One trait that stands above all the rest is their ability to win people over to their way of thinking - they were all persuasive. Each of these life winners had a burning desire, coupled with great creativity, and a total, unshakable belief in their mission or cause.Winning principles you will learn include:¿Making People Feel Important¿Everything is Negotiable¿Dealing with Difficult People¿Persuasion in Action¿What Sets You Apart from the Rest¿Nuggets of WisdomPresented in everyday, clear, and often humorous language, The Art of Persuasion leaves an impression on you that will last a lifetime - filled with one success after another! |
| persuasion free: Statistical Persuasion Robert W. Pearson, 2010-01-20 A number of my students commended the readability of the book....It is truly one of a kind in the most excellent way. -Elsie Szecsy, Arizona State University This textbook focuses attention on the conceptual understanding of statistics, the signposts of (in)appropriate research design and quality measurement, the selection of the right statistical tools under different conditions, and the presentation of substantive and technical results. Key Features Illustrates statistical and graphical procedures in SPSS and Excel through step-by-step instructions for the analysis of real-world examples and data problems in education, crime, government performance, and program evaluation Clearly demonstrates the importance of sound research designs and measurement as well as appropriate statistical procedures Shows how to make persuasive as well as principled statistical arguments and presentations to nonacademic audiences Embeds statistical analysis within a political framework, thus alerting students to the temptation to distort data and its interpretation, the limits of dispassionate analysis, and the conditions under which sound analysis can inform decisions Instructors interested in this title can learn more about Robert Pearson and his book by viewing his YouTube video. Accompanied by robust ancillaries The Password-Protected Instructor Teaching Site offers sample syllabi; an instructor′s manual; PowerPoint lecture slides, test questions and answer keys for each chapter and a final comprehensive examination, solution sets to lab exercises, and handouts for students. The Student Study Site offers a student workbook that includes exercises, essay assignments, and sample data sets. Video lectures concerning key concepts are also available on YouTube. |
| persuasion free: Nothing But the Truth Avi, 1991 A ninth-grader's suspension for singing The Star-Spangled Banner during homeroom becomes a national news story. |
| persuasion free: The Black Book of Persuasion Alex Llantada, 2018-01-07 If you read nothing else on persuasion or influence, read this definitive book and it may change your life. How many times do we ask ourselves: what is behind all these advertising and political messages? What are the threads that move the masses to buy something too expensive or to fight wars that seem illogical and cruel? The principles presented in this book are a very valuable sum of the practical and scientific knowledge that the human being uses to dominate others, through persuasion, in all aspects of life: the producer of the favorite program, the car salesman, the presidential candidate, the crying little girl, the elementary teacher, and even our mother use some of these principles without knowing it. Only a few privileged people knew them formally to dominate the will of others; now you also have the power in your hands. |
| persuasion free: The Populist Persuasion Michael Kazin, 1998-10-29 Traces the history of populism in the United States from the time of Thomas Jefferson to the era of Bill Clinton. |
| persuasion free: Persuasion in Greek Tragedy Richard G. A. Buxton, R. G. A. Buxton, 1982 In this study, R. G. A. Buxton examines the Greek concept of peitho (persuasion) before analysing plays by Aischylos, Sophokles and Euripides. |
| persuasion free: Engaged Persuasion in a Post-Truth World Stephen K. Hunt, Kevin R. Meyer, 2021-09-20 Engaged Persuasion in a Post-Truth World provides an innovative approach to inspire students' interest in persuasive communication in today's ever-evolving world. The book moves beyond theory and addresses new media, engaged citizenship, and deconstructing messages in a post-truth world to deepen students' exploration of persuasion. This multi-disciplinary, research-driven textbook highlights contemporary studies in persuasion. It covers the dynamics of persuasion, including important source, receiver, and message components while also exploring the effects of persuasive communication on receivers' attitudes, values, beliefs, and behaviors. Students examine the application of persuasive communication concepts and theories to their lives in multiple contemporary contexts, such as campus, residence, workplace, classroom, and online communities. Unique themes explored in the book include the application of contemporary persuasion theory and research to the post-truth era, the influence of new media on persuasive communication, and how students can use persuasion to become civically engaged and advance the common good. A highly relevant and wholly original approach, Engaged Persuasion in a Post-Truth World is an exemplary text for courses in persuasive communication. |
| persuasion free: Persuasion Charles U. Larson, 1989 |
| persuasion free: Free Will Nicholas Rescher, 2015-06-01 This second edition of Free Will presents a complete treatment of the history of the debate over whether humans have free will. It analyzes the conditions under which actions must be characterized as unfree, and explores whether recent findings in brain physiology counter-indicate free will. Nicholas Rescher leads the reader through a conceptual web of distinctions that, taken together, provide a satisfying contribution to philosophical thought on free will. To determine if humans have free will, Rescher first examines exactly what free will is and how it should function. He examines the role of nature, nurture, and free choice, and he concludes that it is possible to validate the compatibility between freedom of the will and a certain special mode of determinism. Rescher sharpens his highly conceptual assessment by making distinctions between productive (or metaphysical) and moral (or motivational) freedom. He also distinguishes between free decision and free action, and motivational and causal determination of choices. In addition, he considers the distinction between durational events and the instantaneous outcomes that mark their commencements and completions, as well as between pre-determination and determination based on precedence. New in paperback and completely revised, this edition of Free Will represents a leading contemporary philosopher in top form. |
| persuasion free: Persuasion Jane Austen, 1906 |
| persuasion free: Techniques of Visual Persuasion Larry Jordan, 2020-07-29 In this remote-oriented, work-from-home world, persuasive communication is more important than ever. People do not read, they skim. Persuasive images that attract, hold, and motivate an audience are essential. Techniques of Visual Persuasion shows how to use images to grab the attention of the viewer long enough to powerfully share a message and move them to action. These techniques help you improve: Persuasive techniques Communication skills Business presentations Photos and images Videos and motion graphics To communicate clearly and effectively today, you need to consider how a message looks, as well as what a message says. This book is essential reading for anyone who wants to create change. Also by Larry Jordan: Final Cut Pro Power Tips is packed with tips, techniques, shortcuts, and hidden gems, this book turns you into a video editing powerhouse. Available at Peachpit and major resellers today. |
| persuasion free: Our Nig Harriet E. Wilson, 2023-04-16 Reprint of the original, first published in 1859. The publishing house Anatiposi publishes historical books as reprints. Due to their age, these books may have missing pages or inferior quality. Our aim is to preserve these books and make them available to the public so that they do not get lost. |
| persuasion free: Persuasion in Advertising John O'Shaugnessy, Nicholas O'Shaughnessy, 2003-11-20 A practical and in-depth guide to the art of advertising persuasion, this book draws on research, concepts and case examples from the US and Europe to explain advertising theories and set out strategies for adoption. |
| persuasion free: Truth as revealed; or, Voluntaryism and Free churchism opposed to the Word of God; with an answer to the protest left on the table of the General assembly in May 1843 George Smith (of Birse.), 1847 |
| persuasion free: The Rules of Persuasion Amity Hope, 2017-08-14 1)Take things slow (her rule) 2)Make it believable (his rule) After tragedy hit her family, Meg Matthews officially crossed the line from “good girl” to “bad girl.” Motorcycle? Check. Graffiti? Check. The only thing Meg hadn’t planned on was blackmail. Too bad now a certain infuriating boy holds Meg’s future in his hands... When Luke Prescott—star pitcher and town golden boy—catches Meg vandalizing the school, she’s given two choices: face the consequences or enter into a fake relationship with him to get his parents and his ex off his back. But as Meg and Luke grow closer, they both realize they’ve been keeping secrets from each other. Their fake relationship might be doomed from the start—if they can’t learn to open up to the one person they never thought they’d trust. Disclaimer: This Entangled Teen Crush book contains late-night graffiti sessions, flirty baseball lessons, and a never-ending list of relationship rules just made to be broken. |
| persuasion free: The Persuasion Code Christophe Morin, Patrick Renvoise, 2018-09-11 The Persuasion Code Capture, convince, and close—scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMapTM. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy. This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It’ll teach you the value of the award-winning persuasion model NeuroMapTM : the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results. Written by the founders of SalesBrain who pioneered the field of neuromarketing SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO Includes guidance for creating your own neuromarketing plan Advance your business or career by creating persuasive messages based on the working principle of the brain. |
| persuasion free: Unruly Rhetorics Jonathan Alexander, Susan C. Jarratt, Nancy Welch, 2018-10-26 What forces bring ordinary people together in public to make their voices heard? What means do they use to break through impediments to democratic participation? Unruly Rhetorics is a collection of essays from scholars in rhetoric, communication, and writing studies inquiring into conditions for activism, political protest, and public assembly. An introduction drawing on Jacques Rancière and Judith Butler explores the conditions under which civil discourse cannot adequately redress suffering or injustice. The essays offer analyses of “unruliness” in case studies from both twenty-first-century and historical sites of social-justice protest. The collection concludes with an afterword highlighting and inviting further exploration of the ethical, political, and pedagogical questions unruly rhetorics raise. Examining multiple modes of expression – embodied, print, digital, and sonic – Unruly Rhetorics points to the possibility that unruliness, more than just one of many rhetorical strategies within political activity, is constitutive of the political itself. |
| persuasion free: How to Win Friends and Influence People , 2024-02-17 You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you! Since its release in 1936, How to Win Friends and Influence People has sold more than 30 million copies. Dale Carnegie’s first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives. As relevant as ever before, Dale Carnegie’s principles endure, and will help you achieve your maximum potential in the complex and competitive modern age. Learn the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment. |
| persuasion free: Personality Plus: Some Experiences of Emma McChesney and Her Son, Jock Edna Ferber, 2022-09-04 DigiCat Publishing presents to you this special edition of Personality Plus: Some Experiences of Emma McChesney and Her Son, Jock by Edna Ferber. DigiCat Publishing considers every written word to be a legacy of humankind. Every DigiCat book has been carefully reproduced for republishing in a new modern format. The books are available in print, as well as ebooks. DigiCat hopes you will treat this work with the acknowledgment and passion it deserves as a classic of world literature. |
| persuasion free: Maximum Influence Kurt Mortensen, 2013-06-10 How would you like to be able to read anyone instantly? Get people to trust you instinctively? Change minds easily? Convince anyone to give you almost anything? The secret lies in the 12 Laws of Persuasion. These “powers” are not unobtainable Jedi mind tricks but are actual skills that everyday people can discover and develop within themselves--today! Author and leading authority on persuasion, motivation, and influence Kurt Mortenson has studied the traits, habits, and mindsets of master influencers for over 20 years and has formed what the calls the 12 Laws of Persuasion, which anyone can master and put to work for themselves. These laws include: The law of dissonance The law of contract The law of expectation The law of esteem The law of obligation In Maximum Influence, you will learn why each law works, how to use each one, and what to avoid in carrying it out. Complete with new case studies and cutting-edge influencing techniques, this invaluable, must-have resource provides the keys to mastering the crucial tool anyone must develop and utilize to find success and prosperity--influence! |
| persuasion free: Persuasion in Self-improvement Books Jeremy Koay, 2019-02-25 This book investigates how persuasion relates to values in self-improvement literature, revealing the discursive practices used to persuade and engage their readers, and construct a credible persona. The author adopts a corpus-driven approach that encompasses an examination of genre analysis and linguistic features such as narrative, pronoun, grammar and structure. The book further draws on insights from original interviews with writers and readers of self-improvement books, as well as people who do not read the genre. It begins by providing a helpful overview of the concepts of ideology and genre. A brief history of self-improvement books and their values and assumptions provide the context for the analysis. Where relevant, linguistic features in self-improvement books are compared with other genres (e.g. academic text, conversation, news). This book will be of interest to students and scholars in the fields of linguistics, culture and media studies. |
| persuasion free: Rhetoric Adina Arvatu, Andrew Aberdein, 2022-03-15 What do you do when you use a metaphor? Or a simile or analogy? Can you tell the difference between a synecdoche and a metonymy? What are the secret tricks used every day by professional persuaders? In this learned little volume, illustrated by Merrily Harpur, rhetoricians Adina Arvatu and Andrew Aberdein demonstrate the principles of Rhetoric via its key figures and devices, using copious examples to show how all human communication deploys the time-tested techniques of this elegant and ancient art. Fascinating FINANCIAL TIMES. Beautiful LONDON REVIEW OF BOOKS. Rich and Artful THE LANCET. Genuinely mind-expanding FORTEAN TIMES. Excellent NEW SCIENTIST. Stunning NEW YORK TIMES. Small books, big ideas. |
| persuasion free: Visual Persuasion Paul Messaris, 1997 Paul Messaris is an extremely thoughtful commentator on the world of visuals. He has studied advertising visuals for many years and his insights are always stimulating and sometimes, even controversial. This book makes an important contribution to the literature in two fields: visual communication and advertising. I recommend it for faculty and students as well as professionals in the advertising field. --Sandra Moriarty, Professor University of Colorado With an informal writing style and examples both thoughtful and illustrative, Paul Messaris in his Visual Persuasion leads the reader through the often complex field of visual literacy related to advertising images with high style and intellect. When so much information is conveyed through quickly edited and carefully controlled mass media images, Visual Persuasion is a vital book toward understanding the impact on individuals, cultures, and society of persuasive visual messages. --Paul Martin Lester, Ph.D, Author of Visual Communication with Messages A smartly reasoned and elegantly written treatment of visual argumentation authored by one of America′s most respected authorities on visual communication. --James Lull The pictures in TV commercials, magazine ads, and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of these unique aspects of advertising. By virtue of their ability to simulate the appearance of the physical world, pictures can become surrogate objects of desire or other emotions which ads subsequently associate with products. By exploiting viewers′ assumptions of a direct, automatic connection between photography and reality, images can serve as proof of advertising claims. Because of the implicit nature of visual argumentation and the relative lack of social accountability that images enjoy in comparison with words, pictures can be used to make advertising claims that would be unacceptable if they were spelled out verbally. Using these characteristics of visual persuasion as a starting point, this important book analyzes a variety of commercial, political, and social-issue advertisements. A separate chapter examines the role of pictures in cross-cultural advertising. Visual Persuasion is recommended for upper-level undergraduate students and graduate students in communication and media studies. It also contains insights that will be valuable to students in courses in cultural studies, sociology, anthropology, and advertising. |
| persuasion free: Setting the People Free John Dunn, 2018-11-13 Why does democracy—as a word and as an idea—loom so large in the political imagination, though it has so often been misused and misunderstood? Setting the People Free starts by tracing the roots of democracy from an improvised remedy for a local Greek difficulty 2,500 years ago, through its near extinction, to its rebirth amid the struggles of the French Revolution. Celebrated political theorist John Dunn then charts the slow but insistent metamorphosis of democracy over the next 150 years and its apparently overwhelming triumph since 1945. He examines the differences and the extraordinary continuities that modern democratic states share with their Greek antecedents and explains why democracy evokes intellectual and moral scorn for some, and vital allegiance from others. Now with a new preface and conclusion that ground this landmark work firmly in the present, Setting the People Free is a unique and brilliant account of an extraordinary idea. |
| persuasion free: The Dynamics of Persuasion Richard M. Perloff, 2010-05-26 The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement. |
| persuasion free: Violations of Free Speech and Rights of Labor United States. Congress. Senate. Committee on Education and Labor, 1937 |
| persuasion free: When the State Speaks, What Should It Say? Corey Brettschneider, 2016-05-31 How should a liberal democracy respond to hate groups and others that oppose the ideal of free and equal citizenship? The democratic state faces the hard choice of either protecting the rights of hate groups and allowing their views to spread, or banning their views and violating citizens' rights to freedoms of expression, association, and religion. Avoiding the familiar yet problematic responses to these issues, political theorist Corey Brettschneider proposes a new approach called value democracy. The theory of value democracy argues that the state should protect the right to express illiberal beliefs, but the state should also engage in democratic persuasion when it speaks through its various expressive capacities: publicly criticizing, and giving reasons to reject, hate-based or other discriminatory viewpoints. Distinguishing between two kinds of state action--expressive and coercive--Brettschneider contends that public criticism of viewpoints advocating discrimination based on race, gender, or sexual orientation should be pursued through the state's expressive capacities as speaker, educator, and spender. When the state uses its expressive capacities to promote the values of free and equal citizenship, it engages in democratic persuasion. By using democratic persuasion, the state can both respect rights and counter hateful or discriminatory viewpoints. Brettschneider extends this analysis from freedom of expression to the freedoms of religion and association, and he shows that value democracy can uphold the protection of these freedoms while promoting equality for all citizens. |
| persuasion free: Influences on Peripatetic Rhetoric David Mirhady, 2007-04-30 There has recently been a great deal of scholarship on the origins of rhetoric, as well as on important 4th-century figures, such as Isocrates and Alcidamas. This volumes focuses particularly on the generation before Aristotle wrote his Rhetoric, the central text of ancient Greek rhetorical theory. Individual papers concentrate on different aspects of the Peripatetics' writings, both of Aristotle and Theophrastus, their thoughts on character, emotion, logos, style, and metaphor, the influences of dramatic writings, the relationship with Plato and with the Rhetorica ad Alexandrum, and the historical contexts. Some papers offer close readings of individual passages, while others tease out information based on fragmentary references. All of the papers offer original insights based on a thorough knowledge of the original texts. |
| persuasion free: Free Speech and the Politics of Identity David A. J. Richards, 1999 Free Speech and the Politics of Identity challenges the scholarly view as well as the dominant legal view outside the United States that the right of free speech may reasonably be traded off in pursuit of justice to stigmatized minorities. These views appeal to an alleged reasonable balancebetween two basic human rights: the right of free speech and the right against unjust discrimination. Compelling arguments of normative political theory and interpretative history show, however, that these rights are structurally linked: the abridgement of one compromises the other. To make thiscase, David Richards offers an original political theory of toleration and of structural injustice that addresses the nature and scope of the right of free speech and the right against unjust discrimination; its analytic focus is on the role played by members of subordinated groups in the protest ofthe terms of structural injustice (the politics of identity), advancing constitutional justice under law. While the argument is developed on the basis of American constitutional experience from the antebellum period forward, its normative force is brought to bear both in defending and criticizingsome aspects of American law and in challenging the continuing legitimacy of laws against group libel, obscenity, and blasphemy under national legal systems (including Germany, France, Britain, Canada, Israel, India, South Africa, and others), regional systems (the jurisprudence of the EuropeanCourt of Human Rights), and public international law. The book's innovative normative and interpretative methodology calls for a new departure in comparative public law, in which all states responsibly address their common problems not only of inadequate protection of free speech but correlativefailure to take seriously the continuing political power of such evils as anti-Semitism, racism, sexism, and homophobia. |
Persuasion (novel) - Wikipedia
Persuasion is the last novel completed by the English author Jane Austen. It was published on 20 December 1817, along with Northanger Abbey, six …
Persuasion (TV Movie 2007) - IMDb
Persuasion: Directed by Adrian Shergold. With Sally Hawkins, Alice Krige, Anthony Head, Julia Davis. Anne was in love with Frederick, who was …
PERSUASION Definition & Meaning - Merriam-Webster
The meaning of PERSUASION is the act or process or an instance of persuading. How to use persuasion in a sentence. Synonym Discussion of …
Persuasion: Definition, Types, Examples, and Effects - Veryw…
Nov 13, 2023 · What Is Persuasion? Persuasion is a process in which one person or entity tries to influence another person or group of people …
PERSUASION | English meaning - Cambridge Diction…
PERSUASION definition: 1. the action of persuading someone or of being persuaded: 2. a particular set of …
Persuasion (novel) - Wikipedia
Persuasion is the last novel completed by the English author Jane Austen. It was published on 20 December 1817, along with Northanger Abbey, six months after her death, although the title page …
Persuasion (TV Movie 2007) - IMDb
Persuasion: Directed by Adrian Shergold. With Sally Hawkins, Alice Krige, Anthony Head, Julia Davis. Anne was in love with Frederick, who was rejected by her snobby parents 8 years ago.
PERSUASION Definition & Meaning - Merriam-Webster
The meaning of PERSUASION is the act or process or an instance of persuading. How to use persuasion in a sentence. Synonym Discussion of Persuasion.
Persuasion: Definition, Types, Examples, and Effects - Verywell Mind
Nov 13, 2023 · What Is Persuasion? Persuasion is a process in which one person or entity tries to influence another person or group of people to change their beliefs or behaviors. It is distinct …
PERSUASION | English meaning - Cambridge Dictionary
PERSUASION definition: 1. the action of persuading someone or of being persuaded: 2. a particular set of beliefs…. Learn more.
PERSUASION Definition & Meaning - Dictionary.com
the state or fact of being persuaded or convinced. a deep conviction or belief. a form or system of belief, especially religious belief. the Quaker persuasion. a sect, group, or faction holding or …
Persuasion - definition of persuasion by The Free Dictionary
1. the act of persuading or seeking to persuade. 2. power to persuade; persuasive force. 3. the state or fact of being persuaded or convinced. 4. a deep conviction or belief. 5. a form or system of …
persuasion noun - Definition, pictures, pronunciation and usage …
[uncountable] the act of persuading somebody to do something or to believe something. It didn't take much persuasion to get her to tell us where he was. After a little gentle persuasion, he …
PERSUASION definition and meaning | Collins English Dictionary
Persuasion is the act of persuading someone to do something or to believe that something is true. Only after much persuasion from Ellis had she agreed to hold a show at all. She was using all her …
What is Persuasion? Understanding the Power of Influence in …
Oct 7, 2023 · Persuasion is influencing someone to change their beliefs, attitudes, or behaviors. It is a complex process that involves communication, psychology, and social dynamics. At its core, …
