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| pestel analysis of the airline industry: Ryanair and the avoid of failure in the context of business. SWOT and PESTEL analysis Voica Grasu, 2021-04-08 Academic Paper from the year 2021 in the subject Business economics - Business Management, Corporate Governance, grade: 20. 00, Canterbury Christ Church University, course: Study Bussines with Foundation BA(HONS), language: English, abstract: The present study case pretend to be a very deep and clear analysis of the most important points into the Ryanair airline company business. Taking a look in the history of this airline it can be discovered that it was founded in 1984 as “Daren Enterprises“, by Cristopher Ryan, Liam Lonergam, the owner of irish travel agent from Club Travel agency and the irish bussines man Tony Ryan the founder of Guinness Peat Aviation, airline wich was shortly renamed “Ryanair”. As can be easily observed this business has been started like a family business and very amazing thing was this business it was started with 1 £ share capital and 25 employees. First launched route was in July 1986 with a daily flight and a small aircraft of just 15 seats. It was just one operation line from Waterford, from southeast of Ireland to London Gatwick. Over the years this small company has developed so strongly that it has come to operate over 240 destinations in 40 countries on a fleet of 470 aircrafts and has a team of over 17000 employees. This rise has led to the company performance to become one of the top budget airlines in Europe. The inspired management of the leaders, as well the right decisions made by the leaders and the good organisation of the bussines resulted in the overwhelming success of a small family business that became a strong company in the market. In the following chapters will be explained the steps and the strategies adopted to rich this target of success in business. |
| pestel analysis of the airline industry: Airline Marketing and Management Stephen Shaw, 2007 Through five previous editions Airline Marketing and Management by Stephen Shaw has established itself as the preferred textbook for students of the principles of marketing and their application in today's airline industry; as well as a reliable reference work for those with a professional interest in the area. Carefully revised, the sixth edition of this internationally successful book includes new material on: the impact of the Trade Cycle and the current period of high oil prices on the demand for air travel; the effect of current trends towards regulatory reform and the relaxation of Ownership and Control rules on the structure of the international airline industry; the continuing strong impact of Low Cost Carriers, and the strategic options open to so-called 'Legacy' airlines as they respond to the challenges facing them; and, the setting up of new 'Business Class Only' airlines. Why are they appearing now, and what are their long-term chances of success? An initial review of the structure of the air transport market and the industry marketing environment is followed by detailed chapters examining airline business and marketing strategies, product design and management, pricing and revenue management, current and possible future distribution channels, and selling, advertising and promotional policies. The reader will benefit from greater understanding of both marketing and airline industry jargon and from the knowledge obtained regarding the significant strategic challenges facing aviation at the present time. Written in a straightforward, easy-to-read style and combining up-to-date and relevant examples drawn from the worldwide aviation industry, this new edition will further enhance the book's reputation for providing the ideal introduction to the subject. |
| pestel analysis of the airline industry: AVIATION MANAGEMENT Prabhu TL, ✈️ Aviation Management: Mastering the Business of the Skies 🌍 Your Ultimate Guide to the Fast-Paced World of Aviation Take flight into one of the most dynamic and vital industries on Earth — Aviation. Whether you're a student, aspiring airline executive, airport manager, or aviation enthusiast, this comprehensive guide offers a complete roadmap to the inner workings of the global aviation ecosystem. 🚀 Inside This Book, Discover: 🛫 The fundamentals of aviation and airline operations 🏢 Airport management, air traffic control, and infrastructure 📊 Strategic planning, finance, and logistics in aviation 👨✈️ Crew management, safety protocols, and crisis handling 🌐 Regulatory frameworks, international air laws, and environmental impact 💼 Case studies of major airlines and industry trends shaping the future From booking systems to baggage handling, from fleet acquisition to fuel economics — this book demystifies it all, with clear explanations, real-world insights, and practical knowledge. ✅ Perfect For: Aviation management students Airline professionals & ground staff Business & logistics learners Travel industry entrepreneurs Curious minds fascinated by aviation 🔑 Why This Book? Because the skies aren’t the limit — they’re just the beginning. Master the art and science of aviation management and become a part of the industry that keeps the world moving. |
| pestel analysis of the airline industry: A Strategic Analysis of Chinese Airline Industry under Online Environment Hang Liu, 2018-03-29 The boom of internet is causing another industrial revolution. It is necessary for Chinese airlines to develop E-business in order to keep their competitive advantages. China Southern Airlines is the first Chinese airlines to enter E-business sector and is fairly successful in Chinese civil aviation market. However, comparing with British Airways, current E-business strategy in this company quite falls behind. After a strategic analysis, it is clearly that E-business is a profitable strategy for China Southern Airlines and should be applied further. It is quite urgent for China Southern Airlines to enlarge and improve its E-business strategies so that it can consolidate its leading position in this market segment. Therefore, some reasonable future strategic choices are put forward and a recommendation is given. On the other hand, the explosion of Chinese economy provides a rapid growth of air traffic world widely. British Airways and other foreign airlines would increase their profits significantly from Chinese air market. |
| pestel analysis of the airline industry: Strategy David Mackay, Mikko Arevuo, Maureen Meadows, 2023 A comprehensive, accessible and insightful guide designed specifically for students on a strategy or strategic management course. This text puts the implementation of strategy centre stage in order to empower tomorrow's business professionals to think, talk, and act like a strategist. |
| pestel analysis of the airline industry: Loyalty Management in the Airline Industry Ben Beiske, 2002-05-29 Inhaltsangabe:Abstract: This report will demonstrate the importance of Loyalty Management in the competitive environment of the airline industry and will show that a successful approach to Loyalty Management consists of three different, interlinked aspects. These three pillars are Customer Service, Frequent Flyer Programs, and Complaint Management; their interdependence will be analysed in depth, with special attention given to the perceived importance of Frequent Flyer Programs. Findings from a detailed literature review and a survey show that customers do indeed perceive these issues as vital with regards to their loyalty towards a particular airline. It was found that Customer Service can be regarded as the foundation for Loyalty Management; it can help an airline to gain competitive advantage by setting it apart from its competitors. Frequent Flyer Programs, if implemented and run properly, can provide the customer with added value. As such, they compliment Customer Service and can help to increase overall loyalty. Additionally, Complaint Management was found to be gaining importance among airlines. The number of complaints was shown to be rising gradually, stressing the growing significance of efficient Complaint Management and its strong after-effect on customer loyalty. Inhaltsverzeichnis:Table of Contents: 1.INTRODUCTION6 1.1AIM AND OBJECTIVES OF THE REPORT7 1.2TERMINOLOGY9 1.3BACKGROUND INFORMATION: LOYALTY MANAGEMENT9 1.3.1DEFINITIONS9 1.3.2TRADITIONAL MARKETING AND LOYALTY MANAGEMENT10 1.3.3IMPORTANCE OF LOYALTY MANAGEMENT12 1.4CHARACTERISTICS OF THE AIRLINE MARKET13 1.4.1AIRLINE INDUSTRY ANALYSIS - STEEPLE13 1.4.1.1Social13 1.4.1.2Technological14 1.4.1.3Economical14 1.4.1.4Environmental14 1.4.1.5Political15 1.4.1.6Legal15 1.4.1.7Ethical15 1.4.2CONSOLIDATION IN PRACTICE: BRITISH AIRWAYS16 1.4.2.1British Airways and KLM16 1.4.2.2British Airways and American Airlines18 1.4.3THE CURRENT AIRLINE SITUATION19 2.LITERATURE REVIEW22 2.1CUSTOMER SERVICE22 2.1.1BACKGROUND INFORMATION23 2.1.1.1Singapore Airlines23 2.1.2REVELATION OF DISSATISFACTION24 2.1.3EMPLOYEES25 2.1.4COMMUNICATION25 2.1.5THE CUSTOMER26 2.1.5.1Customer Requirements26 2.1.6SERVICE QUALITY27 2.1.6.1Quality and Retaining Customers28 2.1.7ORIENTATION OF COMPANY29 2.1.8CONCLUSION CUSTOMER SERVICE29 2.2FREQUENT FLYER PROGRAMS31 2.2.1BACKGROUND INFORMATION31 2.2.1.1Statistics Frequent Flyer Programs32 2.2.2CRITICAL SUCCESS FACTORS [...] |
| pestel analysis of the airline industry: Aviation and Airline Management Rambabu Athota, 2024-09-20 Aviation and Airline Management: University-Based Syllabus Rambabu Athota, with three decades of extensive experience in the aviation industry and five years in academia, bridges the gap between theoretical knowledge and real-world application in this comprehensive guide. His book meticulously aligns with the university syllabus for B.B.A. Aviation courses, making it an essential resource for students of aviation courses, professionals, as well as aviation enthusiasts. Organized into seven detailed chapters, each divided into five units, this book covers various topics essential to understanding aviation and airline management. Clear explanations, current examples, and detailed illustrations make complex concepts accessible. Each unit concludes with model questions, reinforcing learning and preparing readers for academic success. Aviation and Airline Management: University-Based Syllabus equips readers with the knowledge and skills necessary to excel in their studies and future careers. The book provides a solid foundation and a forward-looking perspective in the ever-evolving aviation industry. |
| pestel analysis of the airline industry: Ryan Air. Environmental Analysis, Core Competencies and Strategy Proposal Judith Hoffmann, 2005-05-19 Seminar paper from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: 73% (very good), Bournemouth University (Media School), course: Strategic Marketing, language: English, abstract: Creating a sustainable marketing strategy for Ryanair means to organise its future. To plan the future one has to know the present in a broader perspective. This is the starting point of an environmental analysis, which identifies the internal and external parameters of the particular environment an organisation is operating in (Drohan, 1997) and translates it into useful plans and decisions (Albright, 2004). The environmental analysis gives Ryanair the opportunity to identify the main factors affecting the industry it is operating in and to find its opportunities and capabilities. Above all it is important to answer the question “What business are we in?” by defining the industry the organisation is competing in since this gives the opportunity to identify competitive advantages relatively to others (Kay, 1993). Ryanair is positioned as being in the European low-budget airline industry. This creates a competitor group consisting of other European no- frills airlines and low-budget sub brands of traditional airlines but excludes full-service airlines. |
| pestel analysis of the airline industry: Challenges and Opportunities for Aviation Stakeholders in a Post-Pandemic World Kurnaz, Salim, Rodrigues, Antonio, Bowyer, Dorothea, 2023-03-03 The aviation industry has undergone a significant change since the 21st century as technological developments accelerated its development. Due to this, there is a need for modern research on the current situation, future expectations, and possible change scenarios in the aviation industry. Challenges and Opportunities for Aviation Stakeholders in a Post-Pandemic World focuses on contemporary studies addressing the effects of economic crises, pandemics, digitalization, and war environments on the aviation industry and draws attention to the aviation industry's current situation and future expectations, focusing on its stakeholders and various industry trends. Covering key topics such as technology, sustainability, digitalization, and aviation management, this reference work is ideal for industry professionals, policymakers, researchers, scholars, academicians, practitioners, instructors, and students. |
| pestel analysis of the airline industry: Lufthansa in Its Competitive Environment Martin Albers, 2008-06 Seminar paper from the year 2007 in the subject Business economics - Business Management, Corporate Governance, grade: 2,1, University of Sunderland (University of Sunderland), course: Contemporary Management, 27 entries in the bibliography, language: English, abstract: After five years of vast losses, especially for the IATA Carrier, which are all scheduled airlines, 2007 will be a successful year for the airline industry, with a forecasted profit of $8.5 billion. The early 21st century marked the industry with high losses and consolidation. Due to the reason that the industry sector highly depends on the external environment: the terrorist attacks of September 11th 2001, magnified by the weak economic conditions in many major countries and more recently the Iraq War and SARS epidemic, have made the last five years unhappy ones, especially for most of the schedules airlines. In addition to that, the liberalisation of the European aviation market enabled low cost airlines to reshape the competitive environment and to make significant impacts in the world's domestic passenger markets, which have previously been largely controlled by full service carriers. The overall market situation is dominated by increasing pressure on cost and productiveness. The global market trend forces a high company concentration that strengthens market positions. Lufthansa - Germany's national carrier was faced, like all other national carriers with the above-mentioned problems and had to find its way out of the crisis. The central question of this report is: With which tools did Lufthansa solve these problems? And are these tools sufficient to be competitive for future developments? This report paper is dealing with the developments in airline business illustrated with the example of Germany's national carrier, the Lufthansa AG, and the enormous company restructuring toward an ideal global player in a highly competitive environment. By analysing the internal and external influences, p |
| pestel analysis of the airline industry: Advances in Conceptual Modeling Sergio de Cesare, Ulrich Frank, 2017-11-02 This book constitutes the refereed proceedings of five workshops and a symposium, held at the 36th International Conference on Conceptual Modeling, ER 2017, in Valencia, Spain in November 2017. The 21 revised full papers were carefully reviewed and selected out of 47 submissions to the following events: AHA 2017 - 3rd International Workshop on Modeling for Ambient Assistance and Healthy Ageing MoBiD 2017 - 6th International Workshop on Modeling and Management of Big Data MREBA 2017 - 4th International Workshop on Conceptual Modeling in Requirements and Business Analysis OntoCom 2017 - 5th International Workshop on Ontologies and Conceptual Modeling QMMQ 2017 - 4th Workshop on Quality of Models and Models of Quality |
| pestel analysis of the airline industry: Global Logistics and Supply Chain Management John Mangan, Chandra Lalwani, Tim Butcher, 2008-06-10 Written by two highly experienced authors, this new text provides a concise, global approach to logistics and supply chain management. Featuring both a practical element, enabling the reader to ‘do’ logistics (select carriers, identify routes, structure warehouses, etc.) and a strategic element (understand the role of logistics and supply chain management in the wider business context), the book also uses a good range of international case material to illustrate key concepts and extend learning. |
| pestel analysis of the airline industry: Case Study Japan Airlines Svenja Stellmann, 2010-12 Research Paper (undergraduate) from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, Northumbria University, course: Strategic Management and Leadership, language: English, abstract: Japan Airlines Corporation (JAL) is the leading full-service airline in Asia operating in the domestic and international passenger air-transport industry. However, in 2009 JAL's financial situation is alarming. 2009 was completed by a 51bn operating loss, representing a decrease of 140bn from previous year. In comparison, JAL's major competitor All Nippon Airways manages to stay in the black. This means JAL's competitive position is clearly in danger. Even worse - if JAL does not find a new strategic option immediately they are in danger of going bankrupt soon. This paper intends to find such a strategic option to guarantee future success of the airline. A thorough strategic analysis including an internal and external analysis is used to find out the key strategic issues. Afterwards three possible strategic options are discussed. The most promising option is put forward and its implementation issues are thoroughly discussed. |
| pestel analysis of the airline industry: Strategy and Strategists James Cunningham, Brian Harney, 2012-03-29 Importantly, this stimulating text: |
| pestel analysis of the airline industry: The Impact of Mobile Services on the Interaction between Airlines and Passengers Markus Biedermann, Doron Levy, 2015-01-30 Seminar paper from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: The purpose of this paper is to research how mobile services impact the interaction between airlines and passengers. The paper begins with a PEST analysis of the European airline industry and focuses on technological changes. It continues with a SWOT analysis of Lufthansa, where we interlink mobile technology as a platform which could reduce costs for the airline. In-depth research on mobile services and their impact on the interaction between airlines and passengers is performed by evaluating different mobile services along Lufthansa's value chain, namely the airline's activities in operations, outbound logistics and marketing and sales. We claim that the interaction through mobile services is limited to one-way interaction, where airlines embrace the mobile services to perform cost reduction along their value chain, and neither offer two-way interaction with their passengers nor asking them to co-create the brand or the product. The current wireless mobile services are already offered via the internet, and allow a better and direct service for passengers. Mobile services are necessary for airlines, so they are not seen as out of date, but it does not mean that having mobile services contributes to having a competitive advantage. On the contrary, not having mobile services results in strategic disadvantage. |
| pestel analysis of the airline industry: Analysis Without Paralysis Babette E. Bensoussan, Craig S. Fleisher, 2013 Rev. ed. of: Analysis without paralysis: 10 tools to make better strategic decisions. c2008. |
| pestel analysis of the airline industry: Business Planning and Control Bruce Bowhill, 2008-05-19 Business Planning and Control: Integrating Accounting, Strategy and People starts with an introduction to core areas of management accounting and business planning. It then explores relationships between strategy, management accounting information, and the design of control systems, taking into account the needs of both people and organizations. Business Planning and Control is an indispensable text for both undergraduate and postgraduate students taking modules related to management accounting and business planning and control. |
| pestel analysis of the airline industry: International Business of the Airline Industry. Strategic Alliance and the Business Tool "PESTLE" Katarzyna Szydlowska, 2018-04-25 Research Paper (undergraduate) from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: 2.1, Cardiff Metropolitan University, language: English, abstract: The purpose of this paper is to answer three questions of the case study. The text is strictly associated with the prosperity of alliances; therefore the term “strategic alliance” will be explained in the first instance. Furthermore, the business tool such as PESTLE, which is utilized to analyse the airline environment will be highlighted. It will be proven that the airlines prosperity strictly depends on political, legal, economic, social, technological and environmental factors. In addition, the alternative strategy for airlines such as mergers will be introduced. The examples of the airline mergers such as Delta-Northwest and Air France-KLM will be emphasized. Finally, the shared management, which is applied by Star Alliance, will be critically evaluated. |
| pestel analysis of the airline industry: Services Marketing Dr.R.Karthi, Dr. C. Suresh, |
| pestel analysis of the airline industry: Creating and Managing a Technology Economy Fredrick Betz, 2010 The International Association for Management of Technology (IAMOT) is one of the largest scientific associations dedicated to advance the education, research and application of management of technology. The annual IAMOT conference assembles the most prominent scientists and experts in the field. The 17th conference held in 2008 included over 300 papers by experts from various countries. This volume is a collection of the best, high quality papers presented at the conference, covering topics and issues related to the knowledge economy, commercialization of knowledge, green technologies, and sustainable development. |
| pestel analysis of the airline industry: Tourism Marketing Alan Fyall, Brian Garrod, 2005 This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter- organisational collaboration. |
| pestel analysis of the airline industry: The Every Day MBA Chris Dalton, 2015-01-02 'This is an invaluable guide for any manager looking to apply MBA thinking in the real world. Strongly recommended.' Gordon Seabright, Director of the Eden Project 'Packed with insights, tools, tips, cases and know-how, this easy-to-read book will accelerate your ability to deal with challenging management issues. A must for every manager.' Jessica Pryce-Jones, Joint CEO, iOpener Institute for People and Performance 'This fantastic book will help you to challenge the mental barriers of the status quo.' Peter Meier, CEO, Kuoni Travel Holding Ltd Transform your career and revolutionise how you work with the very best learning from the world’s leading business schools. Delivering many of the key benefits of a top-notch business education, without the hefty price tag and big time investment, The Every Day MBA will guide, challenge and inspire you to better results, wherever you are in your career. Use the powerful combination of the best business models with your own experience and awareness to quickly develop the same game-changing thinking, tactical behaviours and dynamic strategies that MBA graduates know really work. Find out what it really takes to be a leader in business and use MBA thinking to take your business knowledge and practice to a brilliant new level – today, tomorrow and every day. |
| pestel analysis of the airline industry: Case Based Research in Tourism, Travel, Hospitality and Events Marianna Sigala, Anastasia Yeark, Rajka Presbury, Marcela Fang, Karen A. Smith, 2022-01-05 This book consolidates international, contemporary and topical case study based research in tourism, travel, hospitality and events. Case studies can make learning more attractive and interesting as well as enable students to understand the theory better and develop their analytical and problem-solving skills. Using industry as an open living lab, case study based research infuses scholars into real-world industry challenges and inspires them to theorise and advance our knowledge frontiers. The book includes international case studies that can help tourism scholars build and advance (new) theories and enrich their educational practices. Case studies are accompanied with a teaching note guiding scholars to integrate case studies into instruction. Dr Kirsten Holmes, Chair, Council for Australasian Tourism and Hospitality Education (CAUTHE) There is a vital need for contemporary and well-structured case studies for use in tourism teaching. By including case studies from Australasia and key destination regions in Asia, Europe, and the Caribbean, the book is helpful for tertiary teachers globally. Professor Xander Lub, President, EuroCHRIE The book inspires educators and students. The cases provide context to students’ learning and demonstrate the richness and variation of the industry. The book also clearly demonstrates how research can inform our teaching. Professor Brian King, Chair, THE-ICE Assessment Panel The book includes cases under five themes: experiences, operations, technologies, strategy and marketing, and destinations. The book provides subject lecturers with a structure to guide students of applying theory into practice. Dr Paul Whitelaw, Academic Director, Southern Cross University This book marks a significant contribution to hospitality, tourism and events pedagogy at undergraduate and postgraduate level. At a time when the industry is demanding that our graduates have a strong grasp of “real world issues”, the case study approach provides an accessible, meaningful and relatable means by which students can engage in real world issues. |
| pestel analysis of the airline industry: Knowing What’s Ignored Rohan Krishna, 2021-11-30 Prior research provides strong theories for managers. This book tries to cover the managerial areas, most neglected at work. This is an effort to examine important attributes in making successful outcomes at work. Covering the right form needs training and up-skilling, so understanding the individual work style all plays critical roles in organisational success. This book is built on the fundamentals of various industry experts, authors and mentors, who have guided on how top managers can seed a strong relationship between management to get desired outcomes. This knowledge will give you a more diverse, equitable, and inclusive approach, many companies have turned towards it. By understanding how these elements jointly influence managers’ behaviour, guidance on optimal leadership shall be achieved. Factual experiments show ways in which different policies and decisions are made. |
| pestel analysis of the airline industry: Rethinking Decision-Making Strategies and Tools Maria Palazzo, Alessandra Micozzi, 2024-02-16 Readers will be enabled to compare, contrast and comprehend how the ‘decision making strategies and tools’ from different lenses are delivered in different parts of the world. The text includes an interesting mix of theory, primary research findings, and practice that will appeal to students, academics, and practitioners alike. |
| pestel analysis of the airline industry: Strategy Stewart R Clegg, Jochen Schweitzer, Andrea Whittle, Christos Pitelis, 2016-12-31 Get 12 months FREE access to an interactive eBook when purchasing the paperback* Updated to bring the material in line with the topical and contemporary ideas and debates on or about strategy and catering to students and their diverse learning styles, the second edition is an easy to use tool allowing students to switch from web resources to the print text and back again, opening windows on the world of strategy through cases that are vibrant and engaged, digital links that allow them to explore topics in more detail and video and other media that encourage relating theory to practice. Providing a fresh perspective on strategy from an organizational perspective through a discursive approach featuring key theoretic tenets, this text is also pragmatic and emphasizes the practices of strategy to encourage the reader to be open to a wider set of ideas, with a little more relevance, and with a cooler attitude towards the affordances of the digital world and the possibilities for strategy’s futures. The key areas of Strategy take a critical stance in the new edition, and also include areas less evident in conventional strategy texts such as not-for-profit organizations, process theories, globalization, organizational politics and decision-making as well as the futures of strategy. The new edition comes packed with features that encourage readers to engage and relate theory to practice and is complemented by a free Interactive e-book* featuring videos, cases and other relevant links, allowing access on the go and encouraging learning and retention whatever the reading or learning style. Suitable as core reading for undergraduate and postgraduate business management students of strategy and strategic management. *Interactivity only available through Vitalsource eBook included as part of paperback product (ISBN 9781473938458). Access not guaranteed on second-hand copies (as access code may have previously been redeemed). |
| pestel analysis of the airline industry: Airline Operations & Management Mr. Rohit Manglik, 2023-08-21 EduGorilla Publication is a trusted name in the education sector, committed to empowering learners with high-quality study materials and resources. Specializing in competitive exams and academic support, EduGorilla provides comprehensive and well-structured content tailored to meet the needs of students across various streams and levels. |
| pestel analysis of the airline industry: Strategic Management Richard Lynch, Oliver Barish, Vinh Sum Chau, Charles Thornton, Karl S. R. Warner, 2024-04-03 Taking a truly international approach, Strategic Management offers you comprehensive coverage of all the core areas of business strategy in a reader-friendly way. Thoroughly updated and with the addition of four brand-new authors, the tenth edition features: • Balanced treatment of prescriptive and emergent models of strategic management. • Application of strategic theory to key areas such as technology and innovation, sustainability, entrepreneurial and public sector strategy. • Cutting-edge content on navigating change in the strategic environment, digital transformation strategies and the role of strategic groups. • 15 brand new case studies showcasing real-life examples from recognisable brands such as Coca-Cola, Airbnb, Apple, Tesla, Toyota, Alibaba, Samsung, Starbucks and UK banks, plus updated case material throughout. • A range of practical tools to support your learning, including summaries of key strategic principles, strategic project ideas, critical reflections, questions and further reading. Suitable for both undergraduate and postgraduate study. Professor Richard Lynch is Emeritus Professor of Strategic Management at Middlesex University, London. Dr Oliver Barish is Lecturer in Management at Birkbeck Business School, Birkbeck, University of London. Dr Vinh Sum Chau is Senior Lecturer in Strategy at Kent Business School, University of Kent. Dr Charles Thornton is Lecturer in Service Operations Management and Business Strategy at Plymouth Business School, University of Plymouth. Dr Karl Warner is Lecturer in Strategy at Adam Smith Business School, University of Glasgow. |
| pestel analysis of the airline industry: Japan Airlines Bankruptcy Matthias Nuoffer, 2010-12 Seminar paper from the year 2010 in the subject Business economics - Operations Research, grade: 1,0, Northumbria University, language: English, abstract: On 19th January 2010, Japan Airlines (JAL), Asia's biggest carrier, filed for bankruptcy. This assignment conducts both an external and internal analysis of JAL and gives a SWOT summary. From that, three strategic options are derived and discussed, leaving the most suitable, feasible and acceptable strategy. Finally, this strategy's potential implementation issues are debated. |
| pestel analysis of the airline industry: EBOOK: Strategy: Analysis and Practice MCGEE, JOHN/THO, 2010-08-16 EBOOK: Strategy: Analysis and Practice |
| pestel analysis of the airline industry: The No Frills Strategy of Low-Cost Carriers Daniel Döring, 2009-11 Thesis (M.A.) from the year 2009 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, Schmalkalden University of Applied Sciences, language: English, abstract: Therefore the FIRST chapter in this paper is going to have a look at the developments of the international airline industry in Europe. Here we are going to have a look at the historical development. It is going to be described in detail how the deregulation and liberalization in Europe happened, and what changes have been put in place. The liberalization packages are going to be described in detail, and the outcomes of the liberalisation and deregulation are going to be stated. In chapter THREE, the LCC's are going to be introduced. Here we are going to have a quick introduction on what 'NO-Frill' means in the context of air travel. Further the development of LCC's in Europe is going to be shown. After that there is going to be a focus on the development of LCC's in Germany. Here the airlines which operate in Germany are going to be stated, and how they have developed over the years. Chapter FOUR is going to focus on the marketing strategy of LCC's in Europe, and how they operate. This chapter focuses on how they operate, how they choose their network and fleet. Also important is to find out what their target market is, and how they manage their sales and pricing strategy. This chapter gives a detailed explanation on how such airlines function. After having had a look at the LCC's strategy, Chapter FIVE focuses on the effects such airlines have on secondary airports. Also this chapter describes what regional effects such an airport has on its surrounding. In Chapter SIX the Airport Frankfurt Hahn stands in the centre of discussion. This chapter describes the several development stages of Frankfurt Hahn in terms of terminal or runway extension, and passenger development. Also this chapter analyses the catchment area of Frankfurt Hahn, and its infrastructure. After havi |
| pestel analysis of the airline industry: Strategic Planning in the Travel and Tourism Industry. Case Study Ryanair Leonard Kahungu, 2018-07-13 Academic Paper from the year 2018 in the subject Business economics - Company formation, Business Plans, grade: 78.00, , course: LRPM, language: English, abstract: This report seeks to develop a strategic plan for Ryanair to enable it gain a competitive advantage, and sustain its growth in the midst of emerging and unique challenges in the operational environment. Ryanair was established in 1985 by Tony Ryan, Liam Lonergan, and Christopher Ryan. Initially, the flight started with a small carrying capacity but gradually expanded following the development of conducive operational environment. In particular, Ryanair experienced tremendous growth in 1992, following the deregulation of the airline industry in the EU. This company seized the opportunity to expand and overtook the British Airways and Aer Lingus in 1995. Ryanair also exploited the technological advancements in 2000 by launching a website and ensured more than three quarters of its bookings were made via the company’s website. Nonetheless, Ryanair recorded a significant degree of financial losses in 2003 for the first time in a decade. This was followed by quick interventions which saw Ryanair explore new routes especially in the Eastern Europe. Notably, Ryanair’s growth has been impressive over the last few decades, especially between 1985 and 2011. However, the airline company has experienced turbulent forces in the last few decades as illustrated by financial losses reported in 2003, and recently in 2009. |
| pestel analysis of the airline industry: Principles of Retailing John Fernie, Suzanne Fernie, Christopher Moore, 2015-04-24 Retailing is one of the biggest and most important sectors in today's economy. Graduates who are seeking a career in the sector will therefore require a solid knowledge of its core principles. The Principles of Retailing Second Edition is a topical, engaging and authoritative update of a hugely successful textbook by three leading experts in retail management designed to be a digestible introduction to retailing for management and marketing students. The previous edition was praised for the quality of its coverage, the clarity of its style and the strength of its sections on operation and supply chain issues such as buying and logistics, which are often neglected by other texts. This new edition has been comprehensively reworked in response to the rapid changes to the industry, including the growth of online retail and the subsequent decline of physical retail space and new technologies that improve customer experience and help track consumer behaviour. It also builds upon the authors' research over the last decade with new chapters on offshore sourcing and CSR and product management in addition to considerable revisions to existing chapters to highlight changes in online retailing and e-tail logistics, retail branding, retail security, internationalisation and the fashion supply chain. This edition will also be supported by a collection of online teaching materials to help tutors spend less time preparing and more time teaching. |
| pestel analysis of the airline industry: Tourism, 2nd Edition Peter Robinson, Michael Lück, Stephen Smith, 2020-05-22 Fully revised, Tourism, 2nd edition covers aspects of tourism from a modern perspective, providing students with a range of theoretical and research-based explanations, supported by examples, case studies and unique insights from industry representatives. Covering topics such as policy and planning, heritage management, leisure management, event management and hospitality management, the book tackles the practical elements of academic tourism such as infrastructure management and economic development, together with other important contemporary issues such as sustainable development and post-tourists. |
| pestel analysis of the airline industry: Strategic Management Sushil, Sanjay Dhir, 2024-09-25 This book emphasizes the concepts of strategic innovation and entrepreneurship, which are quite prevalent in today's organizations. Going beyond traditional approach that follows strategic analysis, choice and implementation framework, and traditional theories based on industrial organization paradigm and resource-based view, the book considers current business environment, which is volatile, uncertain, complex, chaotic, conflicting, and ambiguous (VUCA). It takes the strategic flexibility view to cope with these strategic challenges. The book introduces the subject matter of strategic management in retrospect and prospect, highlighting critical theories of strategic management. It uses a strategic learning framework rather than a purely analytical approach to dynamically learn about the external situation, internal resources, and capabilities. The evolution of strategy is given in terms of generic strategies in practice and adaptation in specific contexts. It further deals with essential topics such as strategic alliances and networks, mergers and acquisitions, and global strategy. It then provides the execution framework and models covering restructuring, leadership, corporate governance, and change management. The strategy in specific areas such as strategic technology management, e-business and knowledge management, and functional strategies and policies are discussed to understand the implementation depth. Finally, it touches upon contemporary issues such as sustainable enterprise, stakeholder perspectives, and comparative strategies in various contexts. It then outlines future directions of strategic management. In the end, case analysis guidelines are provided with sample cases from different parts of the world. The book also used interpretive and simulation methods such as system dynamics and total interpretive structural modeling to grasp the relationships and their dynamic impact provided throughout the book. It will be an invaluable resource for researchers of business strategy as well as students studying these courses; it will also be useful for industry practitioners, corporates and business policy makers. |
| pestel analysis of the airline industry: Case Study Japan Airlines Svenja Stellmann, 2010-12-07 Research Paper (undergraduate) from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, Northumbria University, course: Strategic Management and Leadership, language: English, abstract: Japan Airlines Corporation (JAL) is the leading full-service airline in Asia operating in the domestic and international passenger air-transport industry. However, in 2009 JAL's financial situation is alarming. 2009 was completed by a ¥51bn operating loss, representing a decrease of ¥140bn from previous year. In comparison, JAL's major competitor All Nippon Airways manages to stay in the black. This means JAL's competitive position is clearly in danger. Even worse - if JAL does not find a new strategic option immediately they are in danger of going bankrupt soon. This paper intends to find such a strategic option to guarantee future success of the airline. A thorough strategic analysis including an internal and external analysis is used to find out the key strategic issues. Afterwards three possible strategic options are discussed. The most promising option is put forward and its implementation issues are thoroughly discussed. |
| pestel analysis of the airline industry: Airline Marketing and Management Stephen Shaw, 2020-09-10 Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to today's airline industry, as well as a reference work for those with a professional interest in the area. Carefully revised, the seventh edition of this internationally successful book examines an exceptionally turbulent period for the industry. It features new material on: *Changes in customer needs, particularly regarding more business travellers choosing - or being forced - to travel economy, and analysis of the bankruptcy of 'All Business Class' airlines. * An explanation of the US/EU 'Open Skies' agreement and analysis of its impact. *The increase in alliance activity and completion of several recent mergers, and the marketing advantages and disadvantages that have resulted. * Product adjustments that airlines must make to adapt to changes in the marketing environment, such as schedule re-adjustments and the reconfiguration of aircraft cabins. *Changes in pricing philosophies, with, for example, airlines moving to 'A La Carte' pricing, whereby baggage, catering and priority boarding are paid for as extras. *Airline websites and their role as both a selling and distributing tool. *The future of airline marketing. A review of the structure of the air transport market and the marketing environment is followed by detailed chapters examining business and marketing strategies, product design and management, pricing and revenue management, current and future distribution channels, and selling, advertising and promotional policies. The reader will benefit from greater understanding of both marketing and airline industry jargon and from knowledge obtained regarding the extraordinary strategic challenges now facing aviation. Written in a straightforward, easy-to-read style and combining up-to-date and relevant examples drawn from the worldwide aviation industry, this new edition will further enhance the book's reputation for providing the ideal introduction to the subject. |
| pestel analysis of the airline industry: A strategic analysis of Scandinavian airlines (SAS) Johannes Walder, 2013-04-10 Research Paper (undergraduate) from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: 74%, University of Greenwich (Business), course: Strategic Management, language: English, abstract: Scandinavian airlines, SAS, was founded as a consortium of the national airlines of Denmark, Sweden and Norway in 1946, to operate international flights. SAS has been the first airline to fly a route from Copenhagen over the arctic pole to Tokyo in Japan (www.staralliance.com). However, in 1981 the company have had two years of losses in a row after a long period of positive net profits (Ghoshal, 1988). This essay will examine the change of strategy causing a turnaround that made them profitable again. |
| pestel analysis of the airline industry: Strategic Management Adrian Haberberg, Alison Rieple, 2008 This student-focused text provides an emphasis on skills development. Packed with real-life examples of what can go wrong with even the most well-conceived strategies, there is a focus on realism throughout. With a highly accessible writing style, this text it is an invaluable learning tool for all students in this area. |
| pestel analysis of the airline industry: Cambridge O Level Commerce Alan Whitcomb, 2016-04-04 Provide full coverage of the latest syllabus for examination from 2018 with a full-colour textbook written especially for the international student and endorsed by Cambridge Assessment International Education. - Provide thorough preparation for students' examination with a range of questions and activities that engage students while checking their understanding of the key concepts - Consolidate learning with structured and multiple-choice questions at the end of every chapter - Cater for all students' needs with a course that provides extra language support |
PESTEL Framework: The 6 Factors of PESTEL Analysis
Feb 6, 2022 · The PESTEL framework is a strategic planning tool for analyzing an organization's external business environment. By identifying six key external factors that greatly impact …
What is PESTEL Analysis? Definition, Benefits and Best Practices
Feb 2, 2023 · PESTEL analysis is defined as a business impact study that aims to understand the effects of 6 key external factors, which are politics, economics, social, technology, …
PESTEL Analysis Framework: Explained with Examples
A PESTEL analysis is a strategic management framework used to examine the external macro-environmental factors that can impact an organization or industry.
PEST & PESTEL Analysis: The Ultimate Guide - SM Insight
Dec 1, 2023 · PEST or PESTEL analysis is a simple and effective tool used in situation analysis to identify the key external (macro environment level) forces that might affect an organization.
PESTEL Analysis & Uses in Finance
What is a PESTEL Analysis? A PESTEL analysis is a strategic framework commonly used to evaluate the business environment in which a firm operates.
How to do PESTEL Analysis (with examples, template and AI)
Nov 1, 2023 · PESTEL Analysis is a strategic framework used to evaluate the macro-environmental factors that will or could impact an organisation. The analysis can help to …
PESTEL Framework: The 6 Elements of a PESTEL Analysis
Apr 19, 2022 · What Is the PESTEL Framework? The PESTEL framework is a template businesses use to look at how various external factors will affect their practices. PESTEL is an …
PESTEL Analysis explained - Toolshero
Mar 28, 2025 · PESTEL is an acronym that stands for: Political, Economic, Social, Technological, Environmental and Legal. The framework is used by marketers to monitor and analyze the …
What Is the PESTEL Model for Business Analysis?
Mar 19, 2019 · The PESTEL model is a type of PEST analysis which considers six crucial business factors. The six categories are: * Political * Economic * Sociocultural * Technological * …
What is a PESTEL Analysis? Definition, Examples | Appinio Blog
Jan 3, 2024 · PESTEL analysis is a strategic framework that helps organizations evaluate and understand the external factors that impact their operations and decision-making.
PESTEL Framework: The 6 Factors of PESTEL Analysis
Feb 6, 2022 · The PESTEL framework is a strategic planning tool for analyzing an organization's external business environment. By identifying six key external factors that greatly impact …
What is PESTEL Analysis? Definition, Benefits and Best Practices
Feb 2, 2023 · PESTEL analysis is defined as a business impact study that aims to understand the effects of 6 key external factors, which are politics, economics, social, technology, …
PESTEL Analysis Framework: Explained with Examples
A PESTEL analysis is a strategic management framework used to examine the external macro-environmental factors that can impact an organization or industry.
PEST & PESTEL Analysis: The Ultimate Guide - SM Insight
Dec 1, 2023 · PEST or PESTEL analysis is a simple and effective tool used in situation analysis to identify the key external (macro environment level) forces that might affect an organization.
PESTEL Analysis & Uses in Finance
What is a PESTEL Analysis? A PESTEL analysis is a strategic framework commonly used to evaluate the business environment in which a firm operates.
How to do PESTEL Analysis (with examples, template and AI)
Nov 1, 2023 · PESTEL Analysis is a strategic framework used to evaluate the macro-environmental factors that will or could impact an organisation. The analysis can help to …
PESTEL Framework: The 6 Elements of a PESTEL Analysis
Apr 19, 2022 · What Is the PESTEL Framework? The PESTEL framework is a template businesses use to look at how various external factors will affect their practices. PESTEL is an …
PESTEL Analysis explained - Toolshero
Mar 28, 2025 · PESTEL is an acronym that stands for: Political, Economic, Social, Technological, Environmental and Legal. The framework is used by marketers to monitor and analyze the …
What Is the PESTEL Model for Business Analysis?
Mar 19, 2019 · The PESTEL model is a type of PEST analysis which considers six crucial business factors. The six categories are: * Political * Economic * Sociocultural * Technological * …
What is a PESTEL Analysis? Definition, Examples | Appinio Blog
Jan 3, 2024 · PESTEL analysis is a strategic framework that helps organizations evaluate and understand the external factors that impact their operations and decision-making.
