Advertisement
| pepsi advert 1974: A 1970s Childhood Derek Tait, 2011 Do you remember glam rock, flares, cheesecloth shirts, and chopper bikes? Then it sounds like you were lucky enough to grow up during the 1970s. Who could forget all the glam rock bands of that era, like Slade, Wizard, Mud, and Sweet, or singers like Alvin Stardust, Marc Bolan, and David Bowie? What about those wonderful TV shows like Starsky and Hutch, Kojak, Kung Fu, and Happy Days? Fashion included platform shoes (we all had a pair), flared trousers, brightly patterned shirts with huge collars, and colorful kipper ties. And everyone remembers preparing for power cuts and that long, hot summer of 1976? So dust off your space hopper and join us on this fascinating journey through a childhood during the seventies, with hilarious illustrations and a nostalgic trip down memory lane for all those who grew up in this memorable decade. |
| pepsi advert 1974: Black Social Dance in Television Advertising Carla Stalling Huntington, 2014-01-10 The influence of dance upon consumers has long been understood by advertisers. This work investigates the use of black social dance in television advertising. Covering the 1950s through the 2010s in the United States, dance is shown to provide value to brands and to affect consumption experiences. An interdisciplinary work drawing upon anthropological, phenomenological and cultural theoretical approaches, the text provides a theory of dance for a culture that has consistently drawn upon African-American arts to sell products. |
| pepsi advert 1974: The Advertising Age Encyclopedia of Advertising John McDonough, Karen Egolf, 2015-06-18 For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The Advertising Age Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert. |
| pepsi advert 1974: Hypercompetition Richard A. D'aveni, 2010-05-11 General Motors and IBM have been battered to their cores. Jack Welch, the chairman of General Electric, called the frenzied competition of the 1980's a white knuckle decade and said the 1990s would be worse. In this pathbreaking book that will define this new age of hypercompetition, Richard D'Aveni reveals how competitive moves and countermoves escalate with such ferocity today that the traditional sources of competitive advantage can no longer be sustained. To compete in this dynamic environment, D'Aveni argues that a company must fundamentally shift its strategic focus. He constructs a brilliant operational model that shows how firms move up escalation ladders as advantage is continually created, eroded, destroyed, and recreated through strategic maneuvering in four arenas of competition. Using this Four Arena analysis, D'Aveni explains how competitors engage in a struggle for control by seeking leadership in the arenas of price and quality, timing and know-how, stronghold creation/invasion, and deep pockets. Winners set the pace in each of these four competitive battlegrounds. Using hundreds of detailed examples from hypercompetitive industries such as computers, software, automobiles, airlines, pharmaceuticals, toys and soft drinks, D'Avenie demonstrates how hypercompetitive firms succeed in dynamic markets by disrupting the status quo and creating a continuous series of temporary advantages. They seize the initiative, D'Aveni explains, by employing a set of strategies he calls the New 7-S's Superior Stakeholder Satisfaction, Strategic Soothsaying, Speed, Surprise, Shifting the Rules of Competition, Signaling Strategic Intent, and Simultaneous and Sequential Thrusts. Paradoxically, firms must destroy their competitive advantages to gain advantage, D'Aveni shows. Long-term success depends not on sustaining an advantage through a static, long-term strategy, but instead on formulating a dynamic strategy for the creating, destruction, and recreation of short-term advantages. America must embrace the new reality of hypercompetition, D'Aveni concludes in a compelling analysis of the potential chilling effect of American antitrust laws on competitiveness. This masterful book, essentially an operating manual of strategy and tactics for a new era, will be required reading for managers, planners, consultants, academics, and students of hypercompetitive industries. |
| pepsi advert 1974: Cases in Advertising and Promotion Management John A. Quelch, Paul W. Farris, 1987 The previous edition was 1987. Fifty case studies, written from the perspective of an advertising manager or marketing manager, address all aspects of the development and execution of advertising and promotion programs. Special attention is paid to social and ethical issues. For courses in advertising management, promotion management, and marketing communications. Annotation copyrighted by Book News, Inc., Portland, OR |
| pepsi advert 1974: Marketing Paul Baines, Sara Rosengren, Paolo Antonetti, 2022 How does Google support organizations in their transformation to digital marketing? How does the International Food Waste Coalition influence more sustainable behaviour? How did a producer of Thai herbal toothpaste amend their marketing mix to maintain sales during COVID-19? With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing answers these questions and more to provide students with the skills they need to successfully engage with marketing across all areas of society. Founded on rigorous research, this critical text presents a current, complete guide to marketing success and explores topical issues such as sustainability and digital transformation. Its broadest ever range of examples, Practitioner Insights and Market Insights also give readers a unique view into the fascinating worlds of marketing professionals. Individuals from Arch Creative, Klarna, eDreams Odigeo and Watson Farley and Williams are just a few of the practitioners that join the authors to offer real-life insights and career advice to those starting out in the industry. Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail, and encouraging them to engage critically with the theory. New critical thinking questions also accompany the links to seminal papers throughout each chapter, presenting the opportunity for students to take their learning further. An exciting development for this new edition, the enhanced e-book offers an even more flexible and engaging way to learn. It features a select range of embedded, digital resources designed to stimulate, assess, and consolidate learning, including practitioner videos to offer further glimpses into the professional world, multiple-choice questions after each key section of the chapter to offer regular revison and understanding checkpoints, and a flashcard glossary at the end of each chapter to test retention of key terms and concepts. Marketing is the complete package for any introductory marketing module. This book is accompanied by the following online resources. For everyone: Bank of case studies Practitioner insight videos Career insight videos Library of video links For students: Key concept videos Author audio podcasts Multiple-choice questions Flashcard glossaryInternet activities Research insights Web links For lecturers: PowerPoint slides Test bank Essay questions Tutorial activities Discussion question pointers Figures and tables from the book |
| pepsi advert 1974: Encyclopedia of the Sixties Abbe A. Debolt, James S. Baugess, 2011-12-12 Comedian Robin Williams said that if you remember the '60s, you weren't there. This encyclopedia documents the people, places, movements, and culture of that memorable decade for those who lived it and those who came after. Encyclopedia of the Sixties: A Decade of Culture and Counterculture surveys the 1960s from January 1960 to December 1969. Nearly 500 entries cover everything from the British television cult classic The Avengers to the Vietnam War and the civil rights movement. The two-volume work also includes biographies of artists, architects, authors, statesmen, military leaders, and cinematic stars, concentrating on what each individual accomplished during the 1960s, with brief postscripts of their lives beyond the period. There was much more to the Sixties than flower power and LSD, and the entries in this encyclopedia were compiled with an eye to providing a balanced view of the decade. Thus, unlike works that emphasize only the radical and revolutionary aspects of the period to the exclusion of everything else, these volumes include the political and cultural Right, taking a more academic than nostalgic approach and helping to fill a gap in the popular understanding of the era. |
| pepsi advert 1974: The Best of Uncle John's Bathroom Reader Bathroom Readers' Institute, 2012-11-01 Find out what millions of trivia lovers already know: Uncle John is your #1 source when it comes to throne-room reading entertainment. This book celebrates the very best articles from the BRI’s first ten years--plus 150 all-new pages! As always, the contents are divided by length: short articles for the reader on the go, medium articles if you have a few minutes to spare, and the extended sitting section for those truly leg-numbing experiences. Read about . . . * The origin of Twinkies * Who invented the Hula Hoop * The untold history of the Three Stooges * Space toilets: where no man has gone before * 1876: the year they stole the presidency * The FBI’s Ten Most Wanted list * How to start your own country * Celebrity imposters And much, much more! |
| pepsi advert 1974: The Advertising Business John Philip Jones, 1999-02-10 A significant one-volume reference on the business of advertising, this work is recommended for undergraduate through professional collections. --R.R. Attison, CUNY College of Staten Island John Philip Jones belongs to an elite group of intellectual adventurers searching for true meaning in an increasingly complex communication industry. Anyone involved in understanding how brands are born and nurtured should follow his work with keen interest. --Andy Fenning, J. Walter Thompson, New York John Philip Jones, best-selling author of What′s in a Name? Advertising and the Concept of Brands and When Ads Work: New Proof That Advertising Triggers Sales, has edited an authoritative handbook of successful advertising procedures. All aspects of the business--creativity, media planning, operations, and specialty advertising--are fully represented in this comprehensive volume. Chapter authors reflect on a global mix of academic and professional backgrounds, and include David Ogilvy, Don E. Schultz, John Deighton Randall Rothnberg, Herbert Krugman, and John Philip Jones himself. Most chapters have been specifically written for this volume, and are complemented by a few adaptations of classic articles. The result is a single knowledge bank of theory and practice for advertising students and professionals. This handbook is part of a series of edited by John Philip Jones, when complete, will comprise a complete library of essential advertising theory and practice. How Advertising Works has already been published; future volumes will address the key topics of brand building and multinational advertising. |
| pepsi advert 1974: Advertising Design and Typography Alex W. White, 2015-09-01 This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed. Chapters also cover: •Researching your client and your audience •What makes an ad successful •Getting the audience’s attention in a crowded marketplace •Researching your client and your audience •The importance of consistent branding and identity •The difference between print advertising, billboards, the web, television, and radio •Advertising design versus editorial design Also included is an extensive section on typography with essential information on how type is perceived by readers, typographic history, principles, and practice. Complete with over fifteen hundred examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography will change the way you develop visual ideas and train you to see in a more critical and accurate way that gets messages across more effectively. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers. |
| pepsi advert 1974: The Cola Wars J. C. Louis, Harvey Yazijian, 1980 A joint history of the Coca-Cola Company and Pepsico, Inc., takes in humble beginnings, infighting, unscrupulous market expansion and manipulation, sophisticated promotion campaigns, and international wheeling and dealing [Amazon]. |
| pepsi advert 1974: Consuming Geographies David Bell, Gill Valentine, 1997 Food occupies a seemingly mundane position in all our lives, yet the ways we think about shopping, cooking and eating are intensively reflexive, and food consumption as a practice impacts on our sense of place. |
| pepsi advert 1974: Black Cultural Traffic Harry Justin Elam, Kennell Jackson, 2010-02-11 A shrewdly designed, generously expansive, timely contribution to our understanding of how 'black' expression continues to define and defy the contours of global (post)modernity. The essays argue persuasively for a transnational ethos binding disparate African and diasporic enactments, and together provide a robust conversation about the nature, history, future, and even possibility of 'blackness' as a distinctive mode of cultural practice. --Kimberly Benston, author of Performing Blackness Black Cultural Traffic is nothing less than our generation's manifesto on black performance and popular culture. With a distinguished roster of contributors and topics ranging across academic disciplines and the arts (including commentary on film, music, literature, theater, television, and visual cultures), this volume is not only required reading for scholars serious about the various dimensions of black performance, it is also a timely and necessary teaching tool. It captures the excitement and intellectual innovation of a field that has come of age. Kudos! --Dwight A. McBride, author of Why I Hate Abercrombie & Fitch The explosion of interest in black popular culture studies in the past fifteen years has left a significant need for a reader that reflects this new scholarly energy. Black Cultural Traffic answers that need. --Mark Anthony Neal, author of Songs in the Key of Black Life A revolutionary anthology that will be widely read and taught. It crisscrosses continents and cultures and examines confluences and influences of black popular culture -- music, dance, theatre, television, fashion and film. It also adds a new dimension to current discussions of racial, ethnic, and national identity. --Horace Porter, author of The Making of a Black Scholar |
| pepsi advert 1974: For God, Country, and Coca-Cola Mark Pendergrast, 2000-03-17 An illustrated history of the Coca-Cola soft drink company. |
| pepsi advert 1974: Comparative Advertising Fred Beard, 2018-06-19 Comparative advertisements—the kind that refer to “the other guys” or actually identify competitors by name—can be tremendously successful, or lead to a marketing disaster. The History, Theory, and Practice of Comparative Advertising reveals the possibilities and pitfalls associated with this widely used approach. |
| pepsi advert 1974: The Imaginationless Generation Nachshon Goltz, Tracey Dowdeswell, 2019-03-19 In the present-day Tower of Babylon—the all-encompassing virtual world built of image layered upon image—children are the most vulnerable users. If we permit them unfettered access to media that promotes corporate and consumer values, while suppressing their cognitive development and creative imagination, then an ‘imaginationless generation’ may be our grim and inevitable future. This book takes the reader, whether an academic, a parent or an educator, through a startling journey from the harms lurking in the virtual worlds—to children’s health and well-being, to how they deal with representations of violence and sexuality, as well as exposure to cyberbullying, advertising, Internet Addiction Disorder, and even exploitation. The most dangerous harm is unseen, and affects the innermost realm of a child’s psyche: the imagination. The authors discuss the current global regulatory framework that makes the protection of children ever more challenging. They discuss lessons learned from the ways that courts have negotiated free speech issues, as well as the research on parental mediation of children’s Internet use in the home. Finally, they move towards a bold new attempt at understanding regulation, by drawing lessons for new media from ancient culture. In The Imagionationless Generation, the authors pioneer an attempt to address the real harms that children face in virtual realities by presenting a new and paradigm shifting theory—the Media Engagement. They follow the theory’s insights and predictions to offer a new perspective on a burning question of our time—how to protect children online. This multidisciplinary intellectual voyage and its insights are only possible by standing on the shoulders of scholars who have gone before, such as Ellul, Baudrillard, McLuhan, Postman and Piaget, to name a few. As academics, parents and concerned human beings, the authors present here the results of more than twenty years of research in a way that should appeal to a wide variety of readers, as they stretch our understanding of the human-machine interface beyond right and wrong. This book shapes our understanding of media in the digital age in much the same way that McLuhan’s Understanding Media did for a previous generation. |
| pepsi advert 1974: The Cultural Dimension of Global Business Gary P. Ferraro, Elizabeth K. Briody, 2023-07-17 Now in its ninth edition, The Cultural Dimension of Global Business continues to provide an essential foundation for understanding the impact of culture on global business and global business on culture. The highly experienced authors demonstrate how the theory and insights of cultural anthropology can positively influence the conduct of global business, examining a range of issues that individuals, teams, and organizations face as they work globally and across cultures. The cross-cultural scenarios presented at the end of each chapter allow students of business, management, and anthropology alike to explore cultural differences while gaining valuable practice in thinking through a variety of complex and thorny cultural issues. The fully updated ninth edition offers: • An expanded focus on international perspectives, and greater insight into China and its emergence as a global economic power • Consideration of team interactions in complex global environments, including virtually, while recognizing that individuals have critical influence on business processes and outcomes • New methodological tools with reflections and exercises to inspire readers to begin thinking and acting globally, offering guidance on identifying salient features of an international business or partnership, adjusting to novel or unexpected circumstances, and capturing the perceptions and behaviors of global businesspeople • New chapters on understanding one’s own organizational culture as a precursor to conducting business globally, additional material to enhance business partnership interactions, and strategies for integrating the global into local operations • Discussion of the wide-ranging disruptions facing people and business around the world and the ways in which the global pandemic affected business processes and practices • Further resources via the Instructor & Student Resource, www.routledge.com/cw/ferraro2, including links, blogs, and videos, an instructor’s resource manual, and a section on relevant cultural sources. |
| pepsi advert 1974: Tiny Tim Tiptoe Through a Lifetime Lowell Tarling, 2013-04-27 Throughout his lifetime, Tiny Tim was a repository of recorded music stemming from the early days of vaudeville to the latest chart favorites. But despite all these influences he remained a true original perfecting his performances as an outreach of his personality. True, he had some strange traits, but they did not impede on his enthusiastic kindness to people he loved, to the musicians he accompanied, and to the many listeners he met. In the age of celebrity, he functioned as the complete entertainer. Lowell Tarling has provided Tiny with a living biography and given us a definitive incentive to re-listen to his recording and re-visit his numerous You Tube postings. You get the feeling that somewhere Tiny is standing on his tiptoes, strumming his ukulele, blowing kisses and saying, 'God bless you all'! Hal Stein, (Tiny's cousin and close friend) April 2013 |
| pepsi advert 1974: The Psychotronic Video Guide To Film Michael Weldon, 1996 The bible of B-movies is back--and better than ever! From Abby to Zontar, this book covers more than 9,000 amazing movies--from the turn of the century right up to today's Golden Age of Video--all described with Michael Weldon's dry wit. More than 450 rare and wonderful illustrations round out thie treasure trove of cinematic lore--an essential reference for every bad film fan. |
| pepsi advert 1974: Creative Advertising Concept and Copy Georgia-Zozeta Miliopoulou, 2024-04-08 Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and understand creativity in advertising with an original eye. Drawing from diverse subject areas including Social Anthropology, Narrative Theory, Consumer Psychology, Semiotics and Cultural Studies, Creative Advertising Concept and Copy provides a solid grounding in advertising education away from the traditional business and marketing literature. Notwithstanding the need for independent inspiration and originality, the author guides readers through the entire process of campaign planning, moving from strategy to creative idea to finished piece whilst employing concepts and principles relevant to ‘design thinking’. Taking into account ethics and regulations, the use of text and images, and storytelling across radio, TV and video platforms, readers will come to a holistic understanding of what advertising can (and cannot) do, and how to achieve the best results. Written for students involved in creative advertising as an area of academic research and professional practice, this book will also be of interest to early-career advertising professionals seeking a fresh perspective on their work. |
| pepsi advert 1974: Ebony , 1984-07 EBONY is the flagship magazine of Johnson Publishing. Founded in 1945 by John H. Johnson, it still maintains the highest global circulation of any African American-focused magazine. |
| pepsi advert 1974: Iconic Advantage Soon Yu, Dave Birss, 2018-02-06 Modern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. It’s hard to argue with that kind of thinking. It’s sexy and exciting. But it’s wrong. Too many businesses become enamored by shiny new objects and end up overlooking the value locked away in their existing products. Maybe your business is one of them. Iconic Advantage® is a different approach that allows companies to leverage what they already have to create lasting differentiation and deeper relationships with their customers. It generates disproportionate levels of profit and protects you against market fluctuations. Many of the world’s most successful brands have been using it for years. Now, you can benefit from reaching iconic status, whether you’re a Fortune 500, local pizza parlor, or an aspiring Unicorn startup. “Soon has an uncanny ability to take mysteries and turn them into heuristics. He’s done it on innovation and design, and now with Iconic Advantage.”—Roger Martin, author of Playing to Win and Former Dean of the Rotman School of Business “This book explains why some brands are built to last and others seem doomed to perish. It’s a framework that every marketer can put into play right away.”—Adam Grant, New York Times bestselling author of Give and Take, Originals, and Option B with Sheryl Sandberg |
| pepsi advert 1974: Modern Industrial Organization Dennis W. Carlton, Jeffrey M. Perloff, 1994 Provides a unified structure for analyzing theories and empirical evidence about the organization of firms and industries. The book discusses the empirical and theoretical implications of transaction cost analysis, game theory, contestability and information economics. |
| pepsi advert 1974: Persuasive Advertising J. Armstrong, 2010-05-26 Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this. |
| pepsi advert 1974: The Consuming Geographies of Food Hillary J. Shaw, 2014-04-24 The consumption and distribution of food, as well as its production, has become a major public policy issue over the past few decades; what we eat is no longer merely a private matter but carries significant externalities for wider society. Its increasing significance within the public arena implies a dissonance regarding the boundaries of food; where do we draw the line between food as private and food as public? What are the rights of society to impinge upon individual food consumption, and what conflicts will ensue when this boundary is disputed? The Consuming Geographies of Food explores these multiple issues of food across different regions of the world from the consumer’s perspective. It uniquely explicates the factors that lead customers towards certain typologies of consumption and towards certain types of retailing, offering a comprehensive review of the obesity problem, the phenomenon of food deserts and the issue of exclusion from a healthy diet. It then considers the effects of food on the consumer, the dynamic relationship between food and people, and the issue of food exclusion before concluding with possible futures for food consumption, from low-technology projects to high-technology scenarios. Based on original research into food access, ethics and consumption in both developed and less-developed countries this book will be of interest to students, researchers and academics in the fields of geography, economics, hospitality health, marketing, nutrition and sociology. |
| pepsi advert 1974: Research Anthology on Managing Crisis and Risk Communications Management Association, Information Resources, 2022-07-01 In times of crisis, it is crucial that information is disseminated quickly and accurately to the appropriate channels. In today’s technological world, there is a plethora of misinformation that can negatively sway individuals and provide them with false reports. To ensure information is distributed appropriately, organizations must implement a plan to ensure their communication is effective. Further study on the best practices and challenges of managing crisis and risk communications is required to ensure organizations are prepared. The Research Anthology on Managing Crisis and Risk Communications discusses strategies and tactics to effectively manage communication in times of crisis and considers the difficulties associated with maintaining a clear line of information. The book also provides an overview of the potential future directions for this field to improve communications moving forward. Covering key topics such as misinformation, technology, leadership, and human health, this major reference work is ideal for managers, business owners, organization leaders, industry professionals, government officials, policymakers, researchers, academicians, scholars, practitioners, instructors, and students. |
| pepsi advert 1974: Handbook of Research on Strategic Communication, Leadership, and Conflict Management in Modern Organizations Normore, Anthony, Javidi, Mitch, Long, Larry, 2019-03-08 As communication and leadership skills are both essential for personal and organizational success, new approaches and management styles are continuously being sought. Emerging technologies, automation opportunities, and a diverse workforce are just a few of the challenges business professionals must be prepared for in today’s workplace environment. The Handbook of Research on Strategic Communication, Leadership, and Conflict Management in Modern Organizations provides emerging research exploring the theoretical and practical aspects of managing and solving conflicts, and introduces updated approaches for refining communication and leadership skills. Featuring coverage on a broad range of topics such as emotional intelligence, organizational crises, and virtual team management, this book is ideally designed for professionals, leaders, managers, and human resource specialists seeking current research on developing the skills and consciousness needed to effectively communicate, negotiate, and collaborate in diverse organizations. |
| pepsi advert 1974: Brandweek , 1999-05 |
| pepsi advert 1974: The Martindale-Hubbell Law Directory , 2004 |
| pepsi advert 1974: Television Culture John Fiske, 2010-10-18 A comprehensive introduction to television studies. Fiske analyzes both the economic and cultural aspects of television and investigates it in terms of both theory and text based criticism. |
| pepsi advert 1974: Book History Ezra Greenspan, Jonathan Rose, 2000-08-01 Book History is the annual journal of the Society for the History of Authorship, Reading and Publishing, Inc. (SHARP). Book History is devoted to every aspect of the history of the book, broadly defined as the history of the creation, dissemination, and the reception of script and print. Book History publishes research on the social, economic, and cultural history of authorship, editing, printing, the book arts, publishing, the book trade, periodicals, newspapers, ephemera, copyright, censorship, literary agents, libraries, literary criticism, canon formation, literacy, literacy education, reading habits, and reader response. |
| pepsi advert 1974: Men to Boys Gary S. Cross, 2008 Adam Sandler movies, HBO's Entourage, and such magazines as Maxim and FHM all trade in and appeal to one character--the modern boy-man. Addicted to video games, comic books, extreme sports, and dressing down, the boy-man would rather devote an afternoon to Grand Theft Auto than plan his next career move. He would rather prolong the hedonistic pleasures of youth than embrace the self-sacrificing demands of adulthood. When did maturity become the ultimate taboo? Men have gone from idolizing Cary Grant to aping Hugh Grant, shunning marriage and responsibility well into their twenties and thirties. Gary Cross, renowned cultural historian, identifies the boy-man and his habits, examining the attitudes and practices of three generations to make sense of this gradual but profound shift in American masculinity. Cross matches the rise of the American boy-man to trends in twentieth-century advertising, popular culture, and consumerism, and he locates the roots of our present crisis in the vague call for a new model of leadership that, ultimately, failed to offer a better concept of maturity. Cross does not blame the young or glorify the past. He finds that men of the Greatest Generation might have embraced their role as providers but were confused by the contradictions and expectations of modern fatherhood. Their uncertainty gave birth to the Beats and men who indulged in childhood hobbies and boyish sports. Rather than fashion a new manhood, baby-boomers held onto their youth and, when that was gone, embraced Viagra. Without mature role models to emulate or rebel against, Generation X turned to cynicism and sensual intensity, and the media fed on this longing, transforming a life stage into a highly desirable lifestyle. Arguing that contemporary American culture undermines both conservative ideals of male maturity and the liberal values of community and responsibility, Cross concludes with a proposal for a modern marriage of personal desire and ethical adulthood. |
| pepsi advert 1974: Encyclopedia of Television Horace Newcomb, 2014-02-03 The Encyclopedia of Television, second edtion is the first major reference work to provide description, history, analysis, and information on more than 1100 subjects related to television in its international context. For a full list of entries, contributors, and more, visit the Encyclo pedia of Television, 2nd edition website. |
| pepsi advert 1974: Advertising in Developing and Emerging Countries Professor Emmanuel C Alozie, 2012-08-28 This indispensable study offers an in-depth analysis of advertising in developing and emerging economies as they join the global market and seek to improve the socio-economic condition of their citizens. Advertising in Developing and Emerging Countries illustrates the challenges and opportunities for advertising in these countries, and explores their critical relationship with developed economies with a multifaceted analysis of the role of advertising in an interdependent global economy. The contributors, academic and professional, with world wide experiences, examine the unique political, cultural and religious systems that affect advertising in a country, in both Western and non-Western contexts, and chart the consequences of its development from democratization to privatization to cultural hegemony. Emmanuel C. Alozie has put together an essential and unique book for scholars and students of public relations, advertising, marketing, media and international studies, as well as practitioners, those teaching and undertaking professional courses, and researchers in this critical field. |
| pepsi advert 1974: Beverage World , 1982 |
| pepsi advert 1974: Pioneering African-American Women in the Advertising Business Judy Davis, 2016-12-08 Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contributions of African-American women to the advertising business have largely been omitted from these accounts. Yet, evidence reveals some trailblazing African-American women who launched their careers during the 1960s Mad Men era, and went on to achieve prominent careers. This unique book chronicles the nature and significance of these women’s accomplishments, examines the opportunities and challenges they experienced and explores how they coped with the extensive inequities common in the advertising profession. Using a biographical narrative approach, this book examines the careers of these important African-American women who not only achieved managerial positions in major mainstream advertising agencies but also established successful agencies bearing their own names. Based on their words and memories, this study reveals experiences which are intriguing, triumphant, bittersweet and sometimes tragic. These women’s stories comprise a vital part of the historical narrative on women and African-Americans in advertising and will be instructive not only to scholars of advertising and marketing history but to future generations of advertising professionals. |
| pepsi advert 1974: Warner Bros. Steven Bingen, 2014-09-16 Movie studios are the wondrous, almost magical locales where not just films, but legends, are created. Unfortunately, these celebrity playgrounds are, and always have been, largely hidden from public view. Although some movie studios offer tours, few guests from outside the Hollywood community have ever been witness to the artistry, politics, and scandals that routinely go on behind the soundstage walls and away from the carefully orchestrated scenes visible to them from their tram carts. In this book, studio staff historian and Hollywood insider Steven Bingen throws open Hollywood’s iron gates and takes you inside the greatest and yet most mysterious movie studio of them all: Warner Bros. Long home to the world’s biggest stars and most memorable films and television shows, the Warner Bros. Studio lot functions as a small city and is even more fascinating, glamorous, and outrageous than any of the stars or movies that it has been routinely minting for more than ninety years. Accompanied by stunning behind-the-scenes photos and maps, and including a revealing backstory, this book is your ticket to a previously veiled Hollywood paradise. |
| pepsi advert 1974: Ancient Rome and Modern America Margaret Malamud, 2008-11-10 Ancient Rome and Modern America explores the vital role the narratives and images of Rome have played in America’s understanding of itself and its history. Places America’s response to Rome in a historical context, from the Revolutionary era to the present Looks at portrayals of Rome in different media: writing, architecture, theatre, painting, World’s Fairs and Expositions, and film Beautifully illustrated with over 40 high quality photographs and figures |
| pepsi advert 1974: 10-K Transcript , 1977 |
| pepsi advert 1974: Global Advertising Practice in a Borderless World Robert Crawford, Linda Brennan, Lukas Parker, 2017-07-14 Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultural trends that are changing the world as we know it. Global Advertising Practice in a Borderless World covers a wide range of adaptive advertising practices, from major and emerging markets, in mainstream and digital advertising. It focuses on understanding how the globalisation of advertising works in practice, explored in three sections: globalising advertising in a media and communications context; advertising in a global world; and global advertising in a digital world. Covering past, present and potential futures, through an impressive ensemble of global advertising practitioners and academics, the book combines academic rigour with practical insights to provide a comprehensive analysis of the changing dynamics between advertising and globalisation. It will be of great interest to researchers, educators and advanced students in advertising, global branding, international marketing, international business media, communication and cultural studies. |
Pepsi.com
The official home of Pepsi®. Stay up to date with the latest products, promotions, news and more at www.pepsi.com.
Pepsi - Wikipedia
Pepsi is a carbonated soft drink with a cola flavor, manufactured by PepsiCo which serves as its flagship product. In 2023, Pepsi was the second most valuable soft drink brand worldwide …
Home page [www.pepsico.com]
Learn how the PepsiCo Foundation’s She Feeds the World program is providing resources, education and funds to help small-scale farmers grow their business. Our 2024 Global Social …
Pepsi to lay off employees, close last plant in Chicago: 'Despicable'
Oct 28, 2024 · The abrupt closure of a Pepsi plant in Chicago left at least dozens of employees without work on Monday, a move the local union called "despicable."
About Us | Contact Pepsi
PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
The Facts About Your Favorite Foods and Beverages (U.S.)
Nutrition and ingredient information at your fingertips, for all of PepsiCo's U.S. food and beverage products.
PepsiCo, Inc. | History, Products, & Facts | Britannica Money
5 days ago · PepsiCo, Inc. is one of the world’s largest food and beverage companies, known for its Frito-Lay snack food brands, soft drinks under its Gatorade, Mountain Dew, and namesake …
14 Pepsi and Mountain Dew Flavors Have Been Quietly …
14 hours ago · PepsiCo has confirmed multiple flavors of Pepsi and Mountain Dew are leaving store shelves. The discontinuations include 14 flavors between the two popular soda brands.
About PepsiCo | Leading global food and beverage company
PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
PepsiCo - Wikipedia
PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all …
Pepsi.com
The official home of Pepsi®. Stay up to date with the latest products, promotions, news and more at www.pepsi.com.
Pepsi - Wikipedia
Pepsi is a carbonated soft drink with a cola flavor, manufactured by PepsiCo which serves as its flagship product. In 2023, Pepsi was the second most valuable soft drink brand worldwide …
Home page [www.pepsico.com]
Learn how the PepsiCo Foundation’s She Feeds the World program is providing resources, education and funds to help small-scale farmers grow their business. Our 2024 Global Social …
Pepsi to lay off employees, close last plant in Chicago: 'Despicable'
Oct 28, 2024 · The abrupt closure of a Pepsi plant in Chicago left at least dozens of employees without work on Monday, a move the local union called "despicable."
About Us | Contact Pepsi
PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
The Facts About Your Favorite Foods and Beverages (U.S.)
Nutrition and ingredient information at your fingertips, for all of PepsiCo's U.S. food and beverage products.
PepsiCo, Inc. | History, Products, & Facts | Britannica Money
5 days ago · PepsiCo, Inc. is one of the world’s largest food and beverage companies, known for its Frito-Lay snack food brands, soft drinks under its Gatorade, Mountain Dew, and namesake …
14 Pepsi and Mountain Dew Flavors Have Been Quietly …
14 hours ago · PepsiCo has confirmed multiple flavors of Pepsi and Mountain Dew are leaving store shelves. The discontinuations include 14 flavors between the two popular soda brands.
About PepsiCo | Leading global food and beverage company
PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
PepsiCo - Wikipedia
PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all …
