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outrageous marketing: Marketing Outrageously Redux Jon Spoelstra, 2011-02-16 Tom Peters says, Jon Spoelstra knows his stuff. Pat Williams, founder of Orlando Magic says, I consider Jon the top marketer in the world. The Wall Street Journal says, Mr. Spoelstra is one of those guys who thinks 'out of the box'. In this revised edition, Jon provides a real-world game plan for increasing your top line with marketing and promotion ideas that break through the clutter and get your customer's attention. His 17 Ground Rules—tested and proven—in sports and business, show how to differentiate yourself from your competitors. The focus is on measurable results that impact your bottom line—without big marketing and advertising budgets. Going beyond marketing theory his approach encourages you to push the outrageous envelope to gain immediate sales. Not just for sales and marketing folks —this book is for anyone who influences the course and attitude of your company. |
outrageous marketing: Outrageous Marketing Scott Dikkers, 2018-11-06 A Funny, Inspirational Book About How To Build A Brand #1 New York Times bestselling author Scott Dikkers tells the hilarious, outrageous, and deeply personal story of how he built the most trusted news source in America, The Onion. Of course, all the stories in The Onion are fake, and anyone who takes them seriously is the true butt of the joke. But Outrageous Marketing tells the actual, uncensored story of The Onion. The Onion started as a small college humor newspaper in 1988. How did it grow to become a worldwide comedy brand with millions of social media followers and rabid fans today? Brands today tend to follow the herd when it comes to marketing and branding, but often it's running in a different direction of the herd that gets you noticed. The Onion did the opposite of what brands are supposed to do. The Onion didn't listen to its customers. It didn't give them what they wanted. It didn't engage with them. It was never authentic. In fact, everything The Onion printed was fabricated, spoken through a phony facade. This was not by accident. It was calculated and executed with precision. What |
outrageous marketing: OUTRAGEOUS Multi-Step Marketing Campaigns That Are Outrageously Successful Bill Glazer, 2018-01-26 A guide for business owners who want to change their good business to a great business. |
outrageous marketing: Summary: Marketing Outrageously BusinessNews Publishing,, 2014-10-14 The must-read summary of Jon Spoelstra's book: Marketing Outrageously: How to Increase Your Revenue by Staggering Amounts. This complete summary of the ideas from Jon Spoelstra's book Marketing Outrageously shows how the most fun and refreshing marketing campaigns - which therefore make the most money - are those that are outrageous. In his book, the author presents his research into outrageous marketing campaigns and reveals the key traits that they all have in common. This summary explains each of these key traits so that you can implement them into your own campaigns and get real results. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read Marketing Outrageously and discover why outrageous marketing leads to outrageous profits. |
outrageous marketing: Unconscious Branding Douglas Van Praet, 2012-11-13 For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't really know. Before marketers develop strategies, they need to recognize that consumers have strategies too . . .human strategies, not consumer strategies. We need to go beyond asking why, and begin to ask how,behavior change occurs. Here, author DouglasVan Praet takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market, advertise, and consume in the modern digital age. Van Praet simplifies the most complex object in the known universe - the human brain - into seven codified actionable steps to behavior change. These steps are illustrated using real world examples from advertising, marketing, media and business to consciously unravel what brilliant marketers and ad practitioners have long done intuitively, deconstructing the real story behind some of the greatest marketing and business successes in recent history, such as Nike's Just Do It campaign; Got Milk?; Wendy's Where's the Beef? ;and the infamous Volkswagen Punch Buggy launch as well as their beloved The Force (Mini Darth Vader) Super Bowl commercial. |
outrageous marketing: The 1-Page Marketing Plan Allan Dib, 2018-05-05 WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why big business style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it. |
outrageous marketing: Buzzmarketing Mark Hughes, 2005 Buzz marketing is the art of attracting attention by any means possible. Written by the man who persuaded the people of Halfway, Oregon to rename their town Half.com, after his company, this book offers a roller coaster ride for anyone who wants to get their products or services noticed. |
outrageous marketing: Cunningly Clever Marketing Andrew Wood, 2009 |
outrageous marketing: The why of the Buy Lorynn Divita, Patricia Mink Rath, Stefani Bay, Richard Petrizzi, Penny Gill, 2023 Even as the fashion industry changes rapidly with new technologies, styles and trendsetters, one thing remains constant: the customer is key. But with more competition than ever before, how do fashion brands reach elusive customers and even more crucially, establish loyalty? And how do consumers ultimately decide what to buy--and why? This thoroughly updated third edition introduces core concepts of consumer behavior through a unique fashion perspective. Ideal for fashion merchandising and marketing courses. The Why of the Buy explains the motivation behind consumer choice and purchase in a clear manner using industry examples. -- Back cover. |
outrageous marketing: Marketing Apocalypse Jim Bell, Stephen Brown, David Carson, 2003-09-02 The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing. |
outrageous marketing: Ice to the Eskimos Jon Spoelstra, 2009-10-13 You. That's Right. YOU. You've got a problem. You've got a product that's not first in its class. It's not even second. You've got to find a way to market that product. What Are You Going To Do? You're going to read this book, that's what. Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations. Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them—you'll be amazed by the results. Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability. Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA—from innovative packaging to image overhaul—apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell. Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos. |
outrageous marketing: Crazy Like Us Ethan Watters, 2010-01-12 “A blistering and truly original work of reporting and analysis, uncovering America’s role in homogenizing how the world defines wellness and healing” (Po Bronson). In Crazy Like Us, Ethan Watters reveals that the most devastating consequence of the spread of American culture has not been our golden arches or our bomb craters but our bulldozing of the human psyche itself: We are in the process of homogenizing the way the world goes mad. It is well known that American culture is a dominant force at home and abroad; our exportation of everything from movies to junk food is a well-documented phenomenon. But is it possible America's most troubling impact on the globalizing world has yet to be accounted for? American-style depression, post-traumatic stress disorder, and anorexia have begun to spread around the world like contagions, and the virus is us. Traveling from Hong Kong to Sri Lanka to Zanzibar to Japan, acclaimed journalist Ethan Watters witnesses firsthand how Western healers often steamroll indigenous expressions of mental health and madness and replace them with our own. In teaching the rest of the world to think like us, we have been homogenizing the way the world goes mad. |
outrageous marketing: Global Marketing Johanson, 2008 Johansson's Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. In foreign entry, in global management, and to a large extent even as a local marketer in a foreign country, the global marketer needs skills that the home makes experience-or the standard marketing text-have rarely taught. The recognition of the three roles helps dispel the notion that there is no. |
outrageous marketing: Outrageous Authenticity Leigh Brown, 2016-01-20 |
outrageous marketing: 87 Secrets of Outrageous Business Success Robert W. Bly, 2014-03 Based on copywriter Bob Bly’s immensely popular online newsletter The Direct Response Letter, 87 Secrets of Outrageous Business Success compresses many years of Bob’s advice into a quick-reading guide to living a happy, fulfilling, and abundant life. Containing dozens of bite-sized chapters each sharing a single key to business and life success, this book will help you achieve your goals, escape the rat race, and be master of your own destiny. |
outrageous marketing: 303 Marketing Tips Leann Anderson, 1999 Full of practical, easy-to-execute ideas from such renowned marketing experts as Maxwell Sroge, Al Ries, Jay Conrad Levinson, Jack Trout, Edith Weiner and others, this indispensable guide can help readers transform their business into a money-making machine. Each tip includes a real-life example so the reader can see how other small business owners have used these ideas to satisfy customers, attract prospects, and improve their bottom line. |
outrageous marketing: Outrageous Advertising That's Outrageously Successful Bill Glazer, 2009-05-01 The legendary marketing consultant shares the secret to getting the most out of your advertising—by being outrageous—in this classic small business guide. When a sprinkler malfunctioned at his Baltimore menswear store, Bill Glazer could have done the normal thing and sold the wet merchandise to a Jobber—a business that buys damaged goods in bulk. Instead, he did something OUTRAGEOUS: he created an out-of-the-box ad campaign that resulted in far better returns. And it was easy. In this classic guide to small business advertising, Bill teaches readers the secrets to advertising that actually works. Rich with examples and stories showing exactly how to implement a successful OUTRAGEOUS program, this book cracks the code on getting noticed in ways that increase your sales! |
outrageous marketing: The E-Code Joe Vitale, Jo Han Mok, 2010-12-20 Use e-mail to boost your income-today! The E-Code brings together the combined wisdom of 33 Internet marketing superstars to reveal how they make money online-using nothing but the power of e-mail. Each succinct chapter presents one moneymaking strategy or concept and offers step-by-step guidance on implementing it for maximum profits. If you have a product or service to sell, the Internet gurus in this book will show you how to sell it-no matter what it is. And even if you don't have your own original product idea, don't worry. Inside you'll find a wealth of quick and effective ideas for creating something that other people will definitely pay for. Using tactics like viral product marketing and online auctions, anyone can make extra money online-and you can too. This is not a get-rich-quick scheme; it's a make-money-quick scheme. It could be a little, or it could be a lot, but you will definitely profit when you learn how to: * Develop and sell a product online * Target your customers * Promote your product * Market to niche audiences * Create an e-marketing business plan Plus, entrepreneurs and small business owners will learn how to improve their sales through simple, proven e-marketing tactics that really work. The Internet is a powerful resource for marketing, selling, and communicating anything. So tap into it! Written by a cast of Internet all-stars and marketing powerhouses, The E-Code is a simple, easy-to-use guide to making money online, right now. |
outrageous marketing: Above the Fray Larry Parman, 2013-01-01 The premise of Above the Fray is that the Information Age is creating a turbulence most business owners fail to acknowledge or take steps to profitably manage. Above the Fray offers a method of creating a vision that produces clarity. It teaches how to create plans with a bias toward action and speed of implementation. It suggests a systems approach to hiring the right team members who can handle today’s fast-paced environment. Readers will discover how to create a management methodology that ensures alignment and commitment to their vision. Revealed are marketing systems and strategies that set their companies apart from competition along with metrics that measure real-time performance. Collectively, these concepts create more effective business leaders, all better prepared to thrive in today’s turbulent business word. |
outrageous marketing: Attracting Perfect Customers Stacey Hall, Jan Brogniez, 2001-10-15 “A step-by-step approach to increasing your happiness, as well as your profitability and success in business . . . A very provocative concept.” —Gerry Myers, author of Targeting the New Professional Woman Most businesses spend far too much of their time and energy struggling to get new customers or hang on to existing ones—even customers who are ultimately more trouble than they’re worth. Attracting Perfect Customers invites readers to move beyond the notions that “business is war” and winning market share means “beating” the other guy. The authors outline a simple strategic process for making businesses so highly attractive that perfect customers and clients are naturally drawn right to them. Sound too good to be true? Hall and Brogniez have successfully shown clients how to do it for years, and now they share their secrets. They prove that war-like marketing techniques seem antiquated and labor-intensive when compared to the Strategic Attraction Planning process, which requires just five minutes each day and enables any business to easily attract customers that are a perfect fit for their organization—the kind of customers it is a pleasure to serve. The authors reveal the six success standards of strategic synchronicity and share simple, fun, and easy-to-follow exercises that can be applied to any organization. They walk you through the process of creating your own personalized Strategic Attraction Plan and provide 21 supportive tips for making any company more attractive to its perfect customers. Attracting Perfect Customers will take you to a place where there is an abundance of perfect customers and clients with whom you can build strong, satisfying, profitable, and lasting relationships. |
outrageous marketing: Attention! This Book Will Make You Money Jim F. Kukral, 2010-07-16 Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques. Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, including The tools, techniques and tricks to get attention online and turn that attention into profit The theory behind the importance of making your mark on the Internet How other businesses and individuals made money from online marketing Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success. |
outrageous marketing: How to Open and Operate a Financially Successful Photography Business Bryan Rose, 2010-11-15 This book is a comprehensive and detailed study of the business side of establishing and running a photography business. Keep in mind it looks easy, but as with any business, looks can be deceiving. To avoid pitfalls, use this complete manual to arm yourself with everything you need including sample business forms, contracts, worksheets, and checklists for planning, starting, and running day-to-day operations. You will find dozens of other valuable, timesaving tools of the trade that every entrepreneur should have. |
outrageous marketing: A Cause for Our Times Maggie Black, 1992 Maggie Black gives a wide-ranging, sometimes critical, account of Oxfam's first 50 years. In doing so, she projects Oxfam's own development against a backcloth of changing ideas in international affairs and charitable giving, of which its growth is both an inspiration and an expression. |
outrageous marketing: Copywriting Demystified: The Foolproof Guide to Writing Copy That Sells Shu Chen Hou, Do you struggle to write copy that converts? Do you find yourself spending hours trying to craft the perfect message, only to see lackluster results? If so, you're not alone. Writing copy that sells is one of the most challenging aspects of marketing. But with the right guidance, anyone can learn to write copy that engages their audience and drives conversions. Introducing Copywriting Demystified: The Foolproof Guide to Writing Copy That Sells. This comprehensive guide is the ultimate resource for anyone looking to master the art of copywriting. Whether you're a business owner, marketer, or freelance writer, this guide will teach you everything you need to know to write copy that converts. Written by a team of seasoned copywriters and marketers, Copywriting Demystified is packed with practical tips, real-world examples, and actionable advice. You'll learn how to identify your target audience and craft messaging that resonates with them. You'll discover the secrets of writing headlines and subheadings that grab attention and keep readers engaged. You'll learn how to use storytelling techniques to build trust and establish credibility with your audience. But Copywriting Demystified isn't just about the basics. This guide goes beyond the fundamentals of copywriting to cover advanced techniques for optimizing your copy. You'll learn how to write effective calls-to-action that drive conversions and boost sales. You'll discover how to optimize your copy for search engines and increase your online visibility. What sets Copywriting Demystified apart from other copywriting guides is its focus on practicality. This guide doesn't just tell you what to do, it shows you how to do it. You'll find plenty of real-world examples and case studies to illustrate key concepts and help you apply them to your own writing. But don't take our word for it. Here's what some of our readers have to say: This guide is a game-changer. I've been struggling to write effective copy for years, but Copywriting Demystified has given me the tools and confidence to take my writing to the next level. - John, small business owner I've read plenty of copywriting guides, but this one stands out. It's comprehensive, practical, and easy to follow. I've already started seeing better results from my writing. - Sarah, marketing professional So what are you waiting for? If you're ready to take your copywriting skills to the next level, Copywriting Demystified is the guide you've been looking for. Order your copy today and start writing copy that sells. |
outrageous marketing: The Attractor Factor Joe Vitale, 2005-04-29 In The Attractor Factor, Joe Vitale combines principles of spiritual self-discovery with proven marketing concepts to show how anyone can live a happy life in and outside of business. He shares his own quest for wealth and success while leading you through the five simple steps that will make all your aspirations, professional and personal, a reality. |
outrageous marketing: Karmic Marketing Joe Vitale, 2021-11-23 What Is The Easiest, Fastest, and Most Surprising Way To Become a Wealth Magnet? How can anyone use it--no matter who you are, where you are, or what you do? Why has every successful person in history - from Seneca, Ford, Carnegie, Barnum, Rockefeller and Getty to Bezos, Musk, Gates, Buffett and Zuckerberg - used this secret? The answer will surprise you. It's called Karmic Marketing. It's the secret of many titans and legends, mom and pop businesses, mega-successful online entrepreneurs, and even individuals with no business at all. All you need to implement this secret for your own wealth is the simple understanding of how to do it right. Inside this inspiring new work by one of the most popular authors of modern times you'll find - The surprising secret of Karmic Marketing How to become a wealth magnet How to do it so it works every time How to clear any hidden blocks to receiving wealth How to add this simple method to any current marketing How to reap the rewards without running a business at all How this method is a spiritual tool for awakening the planet Dr. Joe Vitale is a globally famous author, marketing guru, movie, TV, and radio personality, musician, and ranked one of the top 50 most inspirational speakers in the world. His many bestselling books include The Attractor Factor, Zero Limits, The Miracle, and The Secret ot Attracting Money.. He's been in numerous movies, including the blockbuster, The Secret. |
outrageous marketing: The Attention Economy and How Media Works Karen Nelson-Field, 2020-01-04 This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina. Rather than simply herald disruption, Karen Nelson-Field starts an intelligent conversation on what it will take for businesses to win in an attention economy, the advertising myths we need to leave behind and the scientific evidence we can use to navigate a complex advertising and media ecosystem. This book makes sense of viewability standards, coverage and clutter; it talks about the real quality behind a qCPM and takes a deep dive into the relationship between attention and sales. It explains the stark reality of human attention processing in advertising. Readers will learn how to maximise a viewer’s divided attention by leveraging specific media attributes and using attention-grabbing creative triggers. Nelson-Field asks you to pay attention to a disrupted advertising future without panic, but rather with a keen eye on the things that brand owners can learn to control. |
outrageous marketing: There's a Customer Born Every Minute Joe Vitale, 2010-12-23 Praise for THERE'S A CUSTOMER BORN EVERY MINUTE Joe Vitale has created an entertaining, educational, and motivational manual-with the help of P.T. Barnum-that belongs in every hotel room alongside the Bible. Then, guests might read his inspirational book first, and give thanks to God for this worthy discovery. —Alan Abel, media hoaxer, author, consultantand lecturer on Using Your Wits to Win If you're going to excel in business, learning about a showman like Barnum and applying some of the lessons he taught can give you valuable insights. Joe Vitale has captured ten of these lessons (he calls them 'rings of power') and shows how you can apply them in a way that will open your eyes and stretch your imagination. There's a lot of money-making and fun wisdom here. —Joseph Sugarman, Chairman, BluBlocker Corporation Finally someone does it!!! Joe Vitale reveals the REAL P.T. Barnum! Vitale highlights the outrageously astute marketing of Barnum. Barnum's driving belief certainly was that there IS a customer 'born' every minute. You will glean a number of useful 'new' marketing ideas that you can instantly use in your business. And you will learn about one of the savviest marketers of a time gone by. Fun, exciting, insightful, and packed with ideas! Genius! —Kevin Hogan, author of The Science of Influence and The Psychology of Persuasion I love this book. If you'd like to know the real story about one of the most fascinating characters in American history, told by a master storyteller (and the person who probably knows more about him than anyone else), read this book. Barnum is not the guy portrayed by the legend attached to his name. He is much, much more, and Vitale tells his story with the can't-put-it-down passion and excitement he's become so well known for. —Bill Harris, President, Centerpointe Research Institute |
outrageous marketing: Inspired Marketing! Joe Vitale, Craig Perrine, 2008-04-30 Inspired Marketing! presents the inside secrets of today?s most successful marketers. If you sell anything, this handy, practical, rainmaking guide reveals a new way to sell without resorting to hype, scare tactics, or manipulation using an amazing step-based model anyone can apply. If you?re a salesperson or marketer who knows that the old tactics no longer work and that long-term success requires fresh ideas, this is the perfect guide for you. |
outrageous marketing: How to Write and Publish Your Own EBook in as Little as 7 Days Jim Edwards, Joe Vitale, 2007-04-01 For people who want to test the market and for people who feel they have a book in them, writing an ebook is one way to get started, according to Edwards and Vitale. |
outrageous marketing: Faith Dr. Joe Vitale, 2018-10-09 Your choice: Fear or faith. How are you going to handle the increasing stresses, fears and uncertainties of your life? You can choose to live in fear or you can choose to live in Faith. Easy to say, but how do you actually choose the high road when the world is chaotic and the future is unpredictable? At last - Dr. Joe Mr. Fire! Vitale steps in and offers a no-nonsense inspiring view of how to live from love and confidence. His no-punches-pulled approach to helping you will fortify and guide you. He discusses Faith in yourself, Faith in others, Faith in the world, and Faith in a Higher Power. This is not a book based on blind Faith - instead, this book is filled with examples and stories of Faith at work. You'll quickly read this breezy book, be able to base it on something real and change your life for the better, easily and effortlessly. |
outrageous marketing: The Awakening Course Joe Vitale, 2011-12-20 The complete mind, body, and spiritual transformation based on a highly successful course—now in paperback! The Awakening Course is Joe Vitale's most recent breakthrough program explaining the four stages of awakening. This thought-provoking book builds on everything Vitale has written and recorded to date, taking you to a whole new level of personal and professional transcendence. This book offers a proven step-by-step approach for finding and achieving your goals and desires through a complete mind, body, and spiritual transformation. Discover new perspectives on money, role models, and the power of your unconscious Re-state complaints into positive life-changing intentions, and turn your fears into a catalyst for success 5 steps for attracting anything or anyone into your life Joe Vitale is the author of the bestselling The Attractor Factor and The Key Let The Awakening Course take you to a place of transcendence. |
outrageous marketing: Zero Limits Joe Vitale, Ihaleakala Hew Len, Ph.D, 2007-06-29 Praise For Zero Limits This riveting book can awaken humanity. It reveals the simple power of four phrases to transform your life. It's all based in love by an author spreading love. You should get ten copies of it----one for you and nine to give away. It's that good. ---- Debbie Ford, New York Times bestselling author of The Dark Side of the Light Chasers I love this book! I feel it will be the definitive personal-change/self-help book for at least a generation and viewed as a watershed event by historians. There is real potential for this book to start a movement that will end war, poverty, and the environmental devastation of our beloved planet. ---- Marc Gitterle, MD, www.CardioSecret.com This book is like a stick of dynamite, and the moment you start reading, the fuse is lit. It blows away all the complex and confusing success paradigms of the past and reveals a refreshing and clear path to transform your life with just one simple step. As you explore Zero Limits with Vitale, be prepared for a journey that is both challenging and inspiring beyond anything you've imagined. ---- Craig Perrine, www.MaverickMarketer.com There are more than 6 billion different manifestations of human existence on the planet?and only one of us here. In Zero Limits, Vitale has captured the truth that all great spiritual, scientific, and psychological principles teach at the most fundamental level. Boil it all down to the basics and the keys are quite simple---- the answer to all life's challenges is profound love and gratitude. Read this book; it's a reminder of the truth and ability you already possess. ---- James Arthur Ray, philosopher and bestselling author of Practical Spirituality and The Science of Success Wow! This is the best and most important book Vitale has ever written! ---- Cindy Cashman, www.FirstSpaceWedding.com I couldn't put it down. This book elegantly sketches what I've learned and learned about in twenty-one years of personal study, and then it takes it to the next level. If you're looking for true peace along with 'the good stuff,' then this book is for you. ---- David Garfinkel, author of Advertising Headlines That Make You Rich Zero Limits is Vitale's adventure into the most mind-altering reading experience of your life. ---- Joseph Sugarman, President, BluBlocker Sunglasses, Inc. |
outrageous marketing: Brand Aid Brad VanAuken, 2014-12-30 Brand managers, marketers, and executives have long turned to the trusted principles in Brand Aid to troubleshoot their branding problems. A catchy business name and a smart logo may get you a few clicks, but to create a sustaining image for your organization and build continual success will require the perfect branding statement. The essence of an organization begins with establishing its brand; therefore, it is essential to get it right. With over 30 years of experience building world-class brands, branding expert Brad Vanauken covers topics ranging from research and positioning to brand equity management and architecture strategy. This invaluable guide has collected illuminating case studies, best practices, and the latest research to offer invaluable advice on every aspect of brand management, including: The 6 most powerful sources of brand differentiation 5 elements that trigger brand insistence Turning brand strategy into advertising Online branding Social responsibility, sustainability, and storytelling 60 nontraditional marketing techniques An organization cannot afford to get their branding wrong. With the treasure trove of techniques, templates, and rules of thumb found in Brand Aid, it won’t! |
outrageous marketing: The Secret to Attracting Money Joe Vitale, 2020-12-11 Bestselling author and The Secret co-star Dr. Joe Vitale teaches you how to attract money easily and effortlessly by harnessing the astounding power of the Law of Attraction! The potential to attract money and create abundant wealth doesn't reside in your job, your circumstances, or even the economy. It resides within you. Your mind is equipped with the natural ability to attract as much money as you want and need - at anytime, anyplace, in any financial climate, without struggle. You just have to know how to trigger it. You'll learn to identify and conquer the unconscious mental blocks, money myths and misconceptions, and limiting beliefs that are preventing you from attracting money and uncover empowering new thought processes that will open the floodgates to unlimited money and wealth. If having money and financial freedom are at the top of your personal wish list, The Secret to Attracting Money will act as the perfect blueprint to make your wishes come true. |
outrageous marketing: Transmedia Marketing Anne Zeiser, 2015-06-19 Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms – harnessing the power of audience to shape and promote your story. Through success stories, full color examples of effective marketing techniques in action, and insight from top entertainment professionals, Transmedia Marketing covers the fundamentals of a sound 21st century marketing and content plan. You’ll master the strategy behind conducting research, identifying target audiences, setting goals, and branding your project. And, you’ll learn first-hand how to execute your plan’s publicity, events, advertising, trailers, digital and interactive content, and social media. Transmedia Marketing enlivens these concepts with: Hundreds of vibrant examples from across media platforms – The Hunger Games, Prometheus, The Dark Knight, Bachelorette, The Lord of the Rings, Despicable Me 2, Food, Inc., Breaking Bad, House of Cards, Downton Abbey, Game of Thrones, Top Chef, Pokémon, BioShock Infinite, Minecraft, Outlast, Titanfall, LEGO Marvel Super Heroes, Halo 4, Lonelygirl15, Annoying Orange Real-world advice from 45 leading industry writers, directors, producers, composers, distributors, marketers, publicists, critics, journalists, attorneys, and executives from markets, festivals, awards, and guilds Powerful in-depth case studies showcasing successful approaches – A.I. Artificial Intelligence, Mad Men, Lizzie Bennet Diaries, Here Comes Honey Boo Boo, and Martin Scorsese Presents the Blues Extensive Web content at www.transmediamarketing.com featuring a primer on transmedia platforms – film, broadcast, print, games, digital media, and experiential media; expanded case studies; sample marketing plans and materials; and exclusive interviews With Transmedia Marketing, you’ll be fully versed in the art of marketing film, TV, games, and digital media and primed to write and achieve the winning plan for your next media project. |
outrageous marketing: Integrated Marketing Communication Robyn Blakeman, 2014-07-10 Now in its second edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. It also details changes in traditional advertising and marketing principles. Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion. Several new chapters address the latest additions to the mix: Internet, social, mobile, and alternative media, plus guerrilla marketing. The text builds students’ skills in developing a creative idea, employing the correct message, and placing it appropriately—and will continue to serve as a handy reference to using the most effective communications approaches throughout their careers. |
outrageous marketing: Dream Guy Candy Halliday, 2007-09-03 Video game designer Annie Long decides if she can't find the perfect man, she'll create him. Available on interactive DVD, Joe Video is the ideal boyfriend for the modern woman. But soon Matt, Annie's ex and boss, is proving himself to be more perfect than Joe Video ever could be. Original. |
outrageous marketing: The Soul of Jewish Social Justice Rabbi Dr. Shmuly Yanklowitz, 2014-05-01 The Soul of Jewish Social Justice offers a novel intellectual and spiritual approach for how Jewish wisdom must be relevant and transformational in its application to the most pressing moral problems of our time. The book explores how spirituality, ritual, narratives, holidays, and tradition can enhance one’s commitment to creating a more just society. Readers will discover how the Jewish social justice ethos can help address issues of education reform, ethical consumption, the future of Israel, immigration, prison reform, violence, and business ethics. |
outrageous marketing: Making Them Believe Dan S. Kennedy, Chip Kessler, 2010-04-01 DR. JOHN BRINKLEY was, at one time, the wealthiest doctor of his time, undeniably the most Barnum-esque promoter in medicine in his time, vilified and prosecuted as a quack, praised as saint by the amazing number of men who flocked to him for his 'fountain of youth'---and by their wives. This book delves deeply into his TWENTY-ONE MARKETING PRINCIPLES, to provide a blueprint for adventurous advertising, marketing, promotion and personal promotion that can install a 'fountain of profits' in just about any business!Ê IF YOUÕD LIKE TO---AND WOULD PROFIT FROM---making yourself or your business famous and magnetically attractive, locally or globally, this in-depth analysis of The Lost Secrets behind this amazing success story are for you! IN THIS BOOK---DISCOVERÉ * Dynamic pathways to Maximum AUTHORITY---so that you are sought out and your 'prescriptions' accepted without question! * Two kinds of CLARITY essential for marketing success---missing from most businesses * THE question to ask yourself, that, when answered, dramatically multiplies the power of advertising and elevates you above all competition * The 3-Step Brinkley Blueprint for savvy use of media---the trap most businesspeople fall victim to * A most radical, revolutionary changeÊ to your entire approach to selling---why the sale delayed can be the sale more easily made! * The Brinkley Prescription for virtually unlimited PRICE ELASTICITY & the all-time, best-ever answer to any and every price objection * The Brinkley Secret to BEING ADMIRED---as means of attracting customers especially eager to do business with you INCLUDED: TRANSCRIPT of a Brinkley Radio Broadcast ...ARCHIVE EXAMPLES of actual Dr. Brinkley sales literature and sales copy from his advertising. PLUS, MONEYMAKING SECRETS & LESSONS FROM Napoleon Hill (author, Think and Grow Rich), Donald Trump, Martha Stewart,Ê Dr. Atkins,Ê Zig Ziglar, Dave Thomas (WendyÕs), and Avatar. |
OUTRAGEOUS Definition & Meaning - Merriam-Webster
The meaning of OUTRAGEOUS is exceeding the limits of what is usual. How to use outrageous in a sentence.
OUTRAGEOUS | English meaning - Cambridge Dictionary
OUTRAGEOUS definition: 1. shocking and morally unacceptable: 2. used to describe something or someone that is shocking…. Learn more.
OUTRAGEOUS Definition & Meaning | Dictionary.com
Outrageous definition: of the nature of or involving gross injury or wrong.. See examples of OUTRAGEOUS used in a sentence.
OUTRAGEOUS definition and meaning | Collins English Dictionary
If you describe something as outrageous, you are emphasizing that it is unacceptable or very shocking. I must apologise for my outrageous behaviour. Charges for local phone calls are …
outrageous adjective - Definition, pictures, pronunciation and …
Definition of outrageous adjective in Oxford Advanced Learner's Dictionary. Meaning, pronunciation, picture, example sentences, grammar, usage notes, synonyms and more.
Outrageous - definition of outrageous by The Free Dictionary
outrageous - grossly offensive to decency or morality; causing horror; "subjected to outrageous cruelty"; "a hideous pattern of injustice"; "horrific conditions in the mining industry"
What does outrageous mean? - Definitions.net
Outrageous is an adjective used to describe something that is shockingly unacceptable, atrocious or unconventional, typically by exceeding the limits of what is acceptable or expected in terms …
outrageous - Wiktionary, the free dictionary
5 days ago · outrageous (comparative more outrageous, superlative most outrageous) Violating morality or decency; provoking indignation or affront. [from 14th c.]
OUTRAGEOUS Synonyms: 166 Similar and Opposite Words - Merriam-Webster
Synonyms for OUTRAGEOUS: unusual, outstanding, bizarre, shocking, funny, fantastical, extraordinary, unique; Antonyms of OUTRAGEOUS: normal, typical, ordinary, usual, average, …
Meaning of outrageous – Learner’s Dictionary - Cambridge …
OUTRAGEOUS definition: shocking or extreme: . Learn more.
OUTRAGEOUS Definition & Meaning - Merriam-Webster
The meaning of OUTRAGEOUS is exceeding the limits of what is usual. How to use outrageous in a sentence.
OUTRAGEOUS | English meaning - Cambridge Dictionary
OUTRAGEOUS definition: 1. shocking and morally unacceptable: 2. used to describe something or someone that is shocking…. Learn more.
OUTRAGEOUS Definition & Meaning | Dictionary.com
Outrageous definition: of the nature of or involving gross injury or wrong.. See examples of OUTRAGEOUS used in a sentence.
OUTRAGEOUS definition and meaning | Collins English Dictionary
If you describe something as outrageous, you are emphasizing that it is unacceptable or very shocking. I must apologise for my outrageous behaviour. Charges for local phone calls are …
outrageous adjective - Definition, pictures, pronunciation and …
Definition of outrageous adjective in Oxford Advanced Learner's Dictionary. Meaning, pronunciation, picture, example sentences, grammar, usage notes, synonyms and more.
Outrageous - definition of outrageous by The Free Dictionary
outrageous - grossly offensive to decency or morality; causing horror; "subjected to outrageous cruelty"; "a hideous pattern of injustice"; "horrific conditions in the mining industry"
What does outrageous mean? - Definitions.net
Outrageous is an adjective used to describe something that is shockingly unacceptable, atrocious or unconventional, typically by exceeding the limits of what is acceptable or expected in terms …
outrageous - Wiktionary, the free dictionary
5 days ago · outrageous (comparative more outrageous, superlative most outrageous) Violating morality or decency; provoking indignation or affront. [from 14th c.]
OUTRAGEOUS Synonyms: 166 Similar and Opposite Words - Merriam-Webster
Synonyms for OUTRAGEOUS: unusual, outstanding, bizarre, shocking, funny, fantastical, extraordinary, unique; Antonyms of OUTRAGEOUS: normal, typical, ordinary, usual, average, …
Meaning of outrageous – Learner’s Dictionary - Cambridge …
OUTRAGEOUS definition: shocking or extreme: . Learn more.