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| nudge theory in action: Nudge Theory in Action Sherzod Abdukadirov, 2016-09-28 This collection challenges the popular but abstract concept of nudging, demonstrating the real-world application of behavioral economics in policy-making and technology. Groundbreaking and practical, it considers the existing political incentives and regulatory institutions that shape the environment in which behavioral policy-making occurs, as well as alternatives to government nudges already provided by the market. The contributions discuss the use of regulations and technology to help consumers overcome their behavioral biases and make better choices, considering the ethical questions of government and market nudges and the uncertainty inherent in designing effective nudges. Four case studies - on weight loss, energy efficiency, consumer finance, and health care - put the discussion of the efficiency of nudges into concrete, recognizable terms. A must-read for researchers studying the public policy applications of behavioral economics, this book will also appeal to practicing lawmakers and regulators. |
| nudge theory in action: Nudge Theory in Action Sherzod Abdukadirov, 2016 This collection challenges the popular but abstract concept of nudging, demonstrating the real-world application of behavioral economics in policy-making and technology. Groundbreaking and practical, it considers the existing political incentives and regulatory institutions that shape the environment in which behavioral policy-making occurs, as well as alternatives to government nudges already provided by the market. The contributions discuss the use of regulations and technology to help consumers overcome their behavioral biases and make better choices, considering the ethical questions of government and market nudges and the uncertainty inherent in designing effective nudges. Four case studies - on weight loss, energy efficiency, consumer finance, and health care - put the discussion of the efficiency of nudges into concrete, recognizable terms. A must-read for researchers studying the public policy applications of behavioral economics, this book will also appeal to practicing lawmakers and regulators. |
| nudge theory in action: Behavioural Public Policy Adam Oliver, 2013-10-24 In this accessible collection, leading academic economists, psychologists and philosophers apply behavioural economic findings to practical policy concerns. |
| nudge theory in action: Nudge Richard H. Thaler, Cass R. Sunstein, 2008-01-01 Thaler and Sunstein offer a groundbreaking discussion of how to apply the science of choice to nudge people toward decisions that can improve their lives without restricting their freedom of choice. |
| nudge theory in action: The Creative Nudge Kevin Chesters, Mick Mahoney, 2021-08-05 Creative thinking is something everyone can do. It's a way of looking at the world afresh, doing new things in new ways, taking risks. With The Creative Nudge, use 'nudge theory' to unleash your innate originality. A new behavioural science that reveals how small actions can have big impacts on our thinking, nudge theory powers this book. Using simple behaviour changes, retrain your brain and live a more creative and rewarding life. |
| nudge theory in action: Sludge Cass R. Sunstein, 2021-09-07 The New York Times–bestselling author of Nudge reveals how we became so burdened by red tape and unnecessary paperwork—and why we must do better. “If nudges have a mortal enemy, or perhaps the equivalent of antimatter to matter, it’s ‘sludge’.” —Forbes We’ve all had to fight our way through administrative sludge—filling out complicated online forms, mailing in paperwork, standing in line at the motor vehicle registry. This kind of red tape is a nuisance, but, as Cass Sunstein shows in Sludge, it can also impair health, reduce growth, entrench poverty, and exacerbate inequality. Confronted by sludge, people just give up—and lose a promised outcome: a visa, a job, a permit, an educational opportunity, necessary medical help. In this lively and entertaining look at the terribleness of sludge, Sunstein explains what we can do to reduce it. Because of sludge, Sunstein, explains, too many people don't receive benefits to which they are entitled. Sludge even prevents many people from exercising their constitutional rights—when, for example, barriers to voting in an election are too high. (A Sludge Reduction Act would be a Voting Rights Act.) Sunstein takes readers on a tour of the not-so-wonderful world of sludge, describes justifications for certain kinds of sludge, and proposes “Sludge Audits” as a way to measure the effects of sludge. On balance, Sunstein argues, sludge infringes on human dignity, making people feel that their time and even their lives don't matter. We must do better. |
| nudge theory in action: The Economics of Nudge Cass R. Sunstein, Lucia A. Reisch, 2016-10-10 Proponents of 'nudge theory' argue that, because of our human susceptibility to an array of biases, we often make subprime choices and decisions that make us poorer, less healthy, and more miserable than we might otherwise be. However, using behavioural economics--and insights from other disciplines--they suggest that apparently small and subtle solutions (or 'nudges') can lead to disproportionately beneficial outcomes without unduly restricting our freedom of choice. This collection is co-edited by Cass R. Sunstein (Robert Walmsley University Professor at Harvard), the co-author (with Richard Thaler) of the pioneering Nudge: Improving Decisions About Health, Wealth, and Happiness (2008), and Lucia Reisch of the Copenhagen Business School. The Economics of Nudge is fully indexed and has a comprehensive introduction, newly written by the editors, which places the collected material in its historical and intellectual context. It is an essential work of reference and is destined to be valued by scholars, students, and policymakers as a vital resource. |
| nudge theory in action: Thinking, Fast and Slow Daniel Kahneman, 2011-10-25 *Major New York Times Bestseller *More than 2.6 million copies sold *One of The New York Times Book Review's ten best books of the year *Selected by The Wall Street Journal as one of the best nonfiction books of the year *Presidential Medal of Freedom Recipient *Daniel Kahneman's work with Amos Tversky is the subject of Michael Lewis's best-selling The Undoing Project: A Friendship That Changed Our Minds In his mega bestseller, Thinking, Fast and Slow, Daniel Kahneman, world-famous psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation—each of these can be understood only by knowing how the two systems shape our judgments and decisions. Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives—and how we can use different techniques to guard against the mental glitches that often get us into trouble. Topping bestseller lists for almost ten years, Thinking, Fast and Slow is a contemporary classic, an essential book that has changed the lives of millions of readers. |
| nudge theory in action: Behavioral Economics and Healthy Behaviors Yaniv Hanoch, Andrew Barnes, Thomas Rice, 2017-05-18 The field of behavioural economics can tell us a great deal about cognitive bias and unconscious decision-making, challenging the orthodox economic model whereby consumers make rational and informed choices. But it is in the arena of health that it perhaps offers individuals and governments the most value. In this important new book, the most pernicious health issues we face today are examined through a behavioral economic lens. It provides an essential and timely overview of how this growing field of study can reframe and offer solutions to some of the biggest health issues of our age. The book opens with an overview of the core theoretical concepts, after which each chapter assesses how behavioral economic research and practice can inform public policy across a range of health issues. Including chapters on tobacco, alcohol and drug use, physical activity, dietary intake, cancer screening and sexual health, the book integrates the key insights from the field to both developed and developing nations. Also asking important ethical questions around paternalism and informed choice, this book will be essential reading for students and researchers across psychology, economics and business and management, as well as public health professionals wishing for a concise overview of the role behavioral economics can potentially play in allowing people to live healthier lives. |
| nudge theory in action: The Art of the Nudge John Geraci, 2015-07-01 The Art of the Nudge (TATN) is a step by step framework to: N - (K)now what you want to do or accomplish, and more importantly, WHY? U - Understand the current story being told by you and others in your organization. D - Develop a new story that empowers people and ignites their passion to take Action G - Give and tell this story often enough to inspire others to act with their maximum potential. E - Evaluate progress, celebrate success, and continue to Nudge or adapt.Within the framework of The Art of the Nudge, you will learn to believe in the untapped potential and power of your brain with some key pictures: The Iceberg, Superhighways and Dirt Roads, and the Elephant and Rider.Visualizing our TATN Framework as a car, we will introduce you to some key components and complementary tools: Personality Profiles as the tires, Story Gathering as the engine, and Nudges as the gas pedal, to help you powerfully utilize the framework. |
| nudge theory in action: Multi-Criteria Decision Analysis in Management Behl, Abhishek, 2020-02-01 Multi-criteria decision making (MCDM) has been extensively used in diverse disciplines, with a variety of MCDM techniques used to solve complex problems. A primary challenge faced by research scholars is to decode these techniques using detailed step-by-step analysis with case studies and data sets. The scope of such work would help decision makers to understand the process of using MCDM techniques appropriately to solve complex issues without making mistakes. Multi-Criteria Decision Analysis in Management provides innovative insights into the rationale behind using MCDM techniques to solve decision-making problems and provides comprehensive discussions on these techniques from their inception, development, and growth to their advancements and applications. The content within this publication examines hybrid multicriteria models, value theory, and data envelopment. Ideal for researchers, management professionals, students, operations scholars, and academicians, this scholarly work supports and enhances the decision-making process. |
| nudge theory in action: It Makes (No) Sense Nicolae Naumof, 2014-01-03 From a rational point of view, people often do things that make little or no sense. But when these actions are viewed through the lens of behavioral sciences, a new interpretation emerges. Through the filter of a four-dimensional model of human behavior, the reasons that people do what they do begin to come into focus. Building on this idea, It Makes (No) Sense offers a counterintuitive perspective and macro-rules on human judgment, decision-making, and behavior. The first section of the book, “How We Think,” explores human judgment and decision-making. This knowledge serves as the basic of understanding of how social factors, transient internal states, and physical environment elements influence human behavior. Sections two through six go on to describe the 4D Model of Human Behavior, a very effective tool for understanding, predicting, and influencing human behavior. This study gives particular attention to the drivers of human behavior beyond personality. Section seven, “An Alternative to Carrots and Sticks,” criticizes the established way of offering incentives and applying penalties in order to influence behavior. Through the careful application of knowledge from the behavioral and decision sciences, behavioral change can occur. With the journey through the behavioral sciences perspective celebrated in It Makes (No) Sense, things just might make a bit more sense. |
| nudge theory in action: Nudge, Nudge, Think, Think Peter John, Sarah Cotterill, Liz Richardson, Alice Moseley, Gerry Stoker, Corinne Wales, Graham Smith, 2011-09-15 How can governments persuade citizens to act in socially beneficial ways? Thaler and Sunstein's book Nudge drew on work from behavioural economics to claim that citizens might be encouraged through 'light touch interventions' (i.e.nudges) to take action. In this ground-breaking successor to Nudge, Peter John and his colleagues argue that an alternative approach also needs to be considered, based on what they call a 'think' strategy. Their core idea is that citizens should themselves deliberate and decide their own priorities as part of a process of civic and democratic renewal. The authors not only set out these divergent approaches in theory but they offer evidence from a series of experiments to show how using techniques from 'nudge' or 'think' repertoires work in practice and how that practice is made effective. The book is unique in exploring an expanding field of policy and social science interest - changing civic behaviour, using insights from another growing field of social science interest - the rise of experimental methods |
| nudge theory in action: Inclusion Nudges Guidebook Tinna Nielsen, Lisa Kepinski, 2016-01-21 To promote behavioural change and improve decision making, we must work with the subconscious. Inclusion Nudges target the advantages and shortcomings of our unconscious mind and decision-making processes in order to obtain the desired and needed changes. In this Guidebook, the concept and the three types of Inclusion Nudges are fully explained and illustrated with over 70 practical interventions to promote behaviour, culture, and systems change to mitigate unconscious bias and create more inclusive organisations. The Inclusion Nudges Guidebook is for those who...* Struggle with getting a change to 'stick'.* Want to improve decision making and performance.* Are challenged with translating an ideal goal into behaviors to achieve that goal.* Find it hard to understand what motivates people to make decisions.* Want to get more people engaged in their work. Everyone can learn to design Inclusion Nudges. We believe that if all internal agents of organisational change master these techniques, our actions and behaviours will better leverage the full potential of all people, thereby producing more successful organisations.For this innovative concept and work, the authors, Lisa Kepinski & Tinna C. Nielsen, have been named to The Economist's Global Diversity List as Top 10 Diversity Consultants in November 2015. |
| nudge theory in action: Preference Change Till Grüne-Yanoff, Sven Ove Hansson, 2010-10-28 Changing preferencesis a phenomenonoften invoked but rarely properlyaccounted for. Throughout the history of the social sciences, researchers have come against the possibility that their subjects’ preferenceswere affected by the phenomenato be explainedor by otherfactorsnot taken into accountin the explanation.Sporadically, attempts have been made to systematically investigate these in uences, but none of these seems to have had a lasting impact. Today we are still not much further with respect to preference change than we were at the middle of the last century. This anthology hopes to provide a new impulse for research into this important subject. In particular, we have chosen two routes to amplify this impulse. First, we stress the use of modellingtechniquesfamiliar from economicsand decision theory. Instead of constructing complex, all-encompassing theories of preference change, the authors of this volume start with very simple, formal accounts of some possible and hopefully plausible mechanism of preference change. Eventually, these models may nd their way into larger, empirically adequate theories, but at this stage, we think that the most importantwork lies in building structure.Secondly,we stress the importance of interdisciplinary exchange. Only by drawing together experts from different elds can the complex empirical and theoretical issues in the modelling of preference change be adequately investigated. |
| nudge theory in action: Against Autonomy Sarah Conly, 2012-11-08 Since Mill's seminal work On Liberty, philosophers and political theorists have accepted that we should respect the decisions of individual agents when those decisions affect no one other than themselves. Indeed, to respect autonomy is often understood to be the chief way to bear witness to the intrinsic value of persons. In this book, Sarah Conly rejects the idea of autonomy as inviolable. Drawing on sources from behavioural economics and social psychology, she argues that we are so often irrational in making our decisions that our autonomous choices often undercut the achievement of our own goals. Thus in many cases it would advance our goals more effectively if government were to prevent us from acting in accordance with our decisions. Her argument challenges widely held views of moral agency, democratic values and the public/private distinction, and will interest readers in ethics, political philosophy, political theory and philosophy of law. |
| nudge theory in action: The Book of Mistakes (Malayalam) Skip Prichard, ലോകത്തിലെ ഏറ്റവും പ്രഗത്ഭരായ ആളുകൾ ഇത്രയധികം നേട്ടങ്ങള് കൈവരിക്കാന് കാരണം, ബാക്കിയുള്ള മനുഷ്യര്ക്ക് മനസ്സിലാക്കാന് കഴിയാത്ത ഒമ്പത് അപകടങ്ങള് മനസ്സിലാക്കി അതില് പെടാതിരിക്കുന്നതാണെങ്കിലോ? സാങ്കല്പിക കഥയിൽ പൊതിഞ്ഞ ഈ വ്യക്തി വികസന പുസ്തകത്തില്, സ്കിപ്പ് പ്രിച്ചാർഡ്, ഡേവിഡ് എന്ന ചെറുപ്പക്കാരനെ പരിചയപ്പെടുത്തുന്നു. അവൻ ഓരോ ദിവസം കഴിയുന്തോറും കൂടുതൽ നിരാശയും സമ്മർദ്ദവും അനുഭവിക്കുന്നു. അവന്റെ ജീവിതം അവൻ വിചാരിച്ച പോലെ മാറുന്നില്ല. മാന്യമായ ജോലിയും താമസവും സുഹൃത്തുക്കളും ഉണ്ടായിരുന്നിട്ടും, അവന്റെ ജീവിതം വെറും പൊള്ളയാണെന്ന് തോന്നുന്നു. ഒരു ദിവസം അവൻ ഒരു അജ്ഞാത യുവതിയെ കണ്ടുമുട്ടുകയും എല്ലാം മാറാൻ തുടങ്ങുകയും ചെയ്യുന്നു. തങ്ങൾ ചെയ്യുന്ന ഒരു പ്രധാന തെറ്റ് തിരിച്ചറിഞ്ഞ് വിജയകരവും സംതൃപ്തവുമായ ജീവിതം കൈവരിക്കുന്നതിനുള്ള കാതലായ സത്യം കണ്ടെത്തിയ ഒമ്പത് പേരെ ഡേവിഡ് കണ്ടുമുട്ടുന്നു. ഡേവിഡിനെപ്പോലെ, നമ്മളിൽ ഭൂരിഭാഗം ആളുകളും ഒരേ തെറ്റുകൾ ആവർത്തിക്കുന്നു. അവയിൽ നിന്ന് പാഠം ഉള്ക്കൊള്ളുമ്പോഴേക്കും സമയം കടന്നു പോയിരിക്കും. അത് വേദനയാണ് നമുക്ക് തരുന്നത്. എന്നാൽ തെറ്റുകൾ വരുത്തുന്നതിന് മുമ്പ് നമുക്ക് തിരിച്ചറിയാൻ കഴിഞ്ഞാലോ? ഈ ചെറിയ കഥ അറിവ് നിറഞ്ഞതാണ്, അത് നിങ്ങളുടെ വ്യക്തിപരമായ ഉദ്ദേശ്യം കണ്ടെത്താനും, അത് പിന്തുടരാനും, നിങ്ങളുടെ കഴിവുകൾക്കുമപ്പുറത്തേക്ക് സഞ്ചരിക്കാനും, നിങ്ങൾ സ്വപ്നം കണ്ടതിനേക്കാൾ കൂടുതൽ നേടാനും സഹായിക്കുംന്നു. |
| nudge theory in action: The Foundations of Behavioral Economic Analysis Sanjit Dhami, 2019-02-14 This first volume of The Foundations of Behavioral Economic Analysis covers the opening topic found in this definitive introduction to the subject: the behavioral economics of risk, uncertainty, and ambiguity. It is an essential guide for advanced undergraduate and postgraduate students seeking a concise and focused text on this important subject, and examines how the decision maker chooses his optimal action in the presence of risk, uncertainty, and ambiguity. This updated extract from Dhami's leading textbook allows the reader to pursue subsections of this vast and rapidly growing field and to tailor their reading to their specific interests in behavioural economics. |
| nudge theory in action: Misbehaving: The Making of Behavioral Economics Richard H. Thaler, 2015-05-11 Winner of the Nobel Prize in Economics Get ready to change the way you think about economics. Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and change the way we think about economics, ourselves, and our world. Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber. Laced with antic stories of Thaler’s spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining. Shortlisted for the Financial Times & McKinsey Business Book of the Year Award |
| nudge theory in action: Inside the Nudge Unit David Halpern, 2016-06-02 Every day we make countless decisions, from the small, mundane things to tackling life’s big questions, but we don’t always make the right choices. Behavioural scientist Dr David Halpern heads up Number 10’s ‘Nudge Unit’, the world’s first government institution that uses behavioural economics to examine and influence human behaviour, to ‘nudge’ us into making better decisions. Seemingly small and subtle solutions have led to huge improvements across tax, healthcare, pensions, employment, crime reduction, energy conservation and economic growth. Adding a crucial line to a tax reminder brought forward millions in extra revenue; refocusing the questions asked at the job centre helped an extra 10 per cent of people come off their benefits and back into work; prompting people to become organ donors while paying for their car tax added an extra 100,000 donors to the register in a single year. After two years and dozens of experiments in behavioural science, the results are undeniable. And now David Halpern and the Nudge Unit will help you to make better choices and improve your life. |
| nudge theory in action: Escaping Paternalism Mario J. Rizzo, Glen Whitman, 2019-12-05 A powerful critique of nudge theory and the paternalist policies of behavioral economics, and an argument for a more inclusive form of rationality. |
| nudge theory in action: Unnaturally Delicious Jayson Lusk, 2016-03-22 Unnaturally Delicious is the story of today's innovators who are shaping the future of food. You'll meet an ex-farmer entrepreneur whose software is being used on farms all over the world; egg producers who've created housing systems that affordably improve hen welfare; scientists who are growing meat without the cos; and college students who are coaxing bacteria to help improve food quality and fight obesity. Nutrient-enhanced sweet potatoes are being used to solve malnutrition in the developing world, and we may soon have tasty 3-D printed food delivered by a robotic chef. In Unnaturally Delicious, Jayson Lusk offers optimism for the future, showing how science and technology can help solve the world's largest food and farming problems.--INSIDE FLAP. |
| nudge theory in action: Save More Tomorrow Shlomo Benartzi, Roger Lewin, 2012 Leverages the relatively new field of behavioral finance to help financial planners and employers encourage people to make the best decisions about their 401K plans. |
| nudge theory in action: Scarcity Sendhil Mullainathan, Eldar Shafir, 2013-09-03 A surprising and intriguing examination of how scarcity—and our flawed responses to it—shapes our lives, our society, and our culture |
| nudge theory in action: The Winner's Curse Richard H. Thaler, 2012-06-26 Winner of the Nobel Memorial Prize in Economic Sciences Richard Thaler challenges the received economic wisdom by revealing many of the paradoxes that abound even in the most painstakingly constructed transactions. He presents literate, challenging, and often funny examples of such anomalies as why the winners at auctions are often the real losers—they pay too much and suffer the winner's curse—why gamblers bet on long shots at the end of a losing day, why shoppers will save on one appliance only to pass up the identical savings on another, and why sports fans who wouldn't pay more than $200 for a Super Bowl ticket wouldn't sell one they own for less than $400. He also demonstrates that markets do not always operate with the traplike efficiency we impute to them. |
| nudge theory in action: Behavioural Economics: A Very Short Introduction Michelle Baddeley, 2017-01-19 Traditionally economists have based their economic predictions on the assumption that humans are super-rational creatures, using the information we are given efficiently and generally making selfish decisions that work well for us as individuals. Economists also assume that we're doing the very best we can possibly do - not only for today, but over our whole lifetimes too. But increasingly the study of behavioural economics is revealing that our lives are not that simple. Instead, our decisions are complicated by our own psychology. Each of us makes mistakes every day. We don't always know what's best for us and, even if we do, we might not have the self-control to deliver on our best intentions. We struggle to stay on diets, to get enough exercise and to manage our money. We misjudge risky situations. We are prone to herding: sometimes peer pressure leads us blindly to copy others around us; other times copying others helps us to learn quickly about new, unfamiliar situations. This Very Short Introduction explores the reasons why we make irrational decisions; how we decide quickly; why we make mistakes in risky situations; our tendency to procrastination; and how we are affected by social influences, personality, mood and emotions. The implications of understanding the rationale for our own financial behaviour are huge. Behavioural economics could help policy-makers to understand the people behind their policies, enabling them to design more effective policies, while at the same time we could find ourselves assaulted by increasingly savvy marketing. Michelle Baddeley concludes by looking forward, to see what the future of behavioural economics holds for us. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable. |
| nudge theory in action: Nudging Public Policy Rosemarie Fike, Stefanie Haeffele, Arielle John, 2021-11-17 Given the growing popularity of behavioral economics as a means to influence the decisions that individuals make, and the increasing use of choice architecture in public policy, this book offers a critical analysis of the feasibility and limitations of this approach to public policy. |
| nudge theory in action: The Ethics of Influence Cass R. Sunstein, 2016 In recent years, 'Nudge Units' or 'Behavioral Insights Teams' have been created in the United States, the United Kingdom, Germany, and other nations. All over the world, public officials are using the behavioral sciences to protect the environment, promote employment and economic growth, reduce poverty, and increase national security. In this book, Cass R. Sunstein, the eminent legal scholar and best-selling co-author of Nudge, breaks new ground with a deep yet highly readable investigation into the ethical issues surrounding nudges, choice architecture, and mandates, addressing such issues as welfare, autonomy, self-government, dignity, manipulation, and the constraints and responsibilities of an ethical state. Complementing the ethical discussion, The Ethics of Influence: Government in the Age of Behavioral Science contains a wealth of new data on people's attitudes towards a broad range of nudges, choice architecture, and mandates. |
| nudge theory in action: The As If Principle Richard Wiseman, 2014-01-21 Tossing out the rule book, Wiseman--a renowned psychologist with 90,000 Twitter followers and 13 million YouTube viewers--presents a radical new insight on how actions have the power to instantly change the way people think and feel. |
| nudge theory in action: Handbook of Behavioral Industrial Organization Victor J. Tremblay, Elizabeth Schroeder, Carol Horton Tremblay, 2018 The Handbook of Behavioral Industrial Organization integrates behavioral economics into industrial organization. Chapters cover concepts such as relative thinking, salience, shrouded attributes, cognitive dissonance, motivated reasoning, confirmation bias, overconfidence, status quo bias, social cooperation and identity. Additional chapters consider industry issues, such as sports and gambling industries, neuroeconomic studies of brands and advertising, and behavioral antitrust law. The Handbook features a wide array of methods (literature surveys, experimental and econometric research, and theoretical modelling), facilitating accessibility to a wide audience. |
| nudge theory in action: Simpler Cass R. Sunstein, 2013-04-09 Simpler government arrived four years ago. It helped put money in your pocket. It saved hours of your time. It improved your children’s diet, lengthened your life span, and benefited businesses large and small. It did so by issuing fewer regulations, by insisting on smarter regulations, and by eliminating or improving old regulations. Cass R. Sunstein, as administrator of the most powerful White House office you’ve never heard of, oversaw it and explains how it works, why government will never be the same again (thank goodness), and what must happen in the future. Cutting-edge research in behavioral economics has influenced business and politics. Long at the forefront of that research, Sunstein, for three years President Obama’s “regulatory czar” heading the White House Office of Information and Regulatory Affairs, oversaw a far-reaching restructuring of America’s regulatory state. In this highly anticipated book, Sunstein pulls back the curtain to show what was done, why Americans are better off as a result, and what the future has in store. The evidence is all around you, and more is coming soon. Simplified mortgages and student loan applications. Scorecards for colleges and universities. Improved labeling of food and energy-efficient appliances and cars. Calories printed on chain restaurant menus. Healthier food in public schools. Backed by historic executive orders ensuring transparency and accountability, simpler government can be found in new initiatives that save money and time, improve health, and lengthen lives. Simpler: The Future of Government will transform what you think government can and should accomplish. |
| nudge theory in action: Rebalancing Society Henry Mintzberg, 2015-01-05 Enough of the imbalance that is causing the degradation of our environment, the demise of our democracies, and the denigration of ourselves. Enough of the pendulum politics of left and right and paralysis in the political center. We require an unprecedented form of radical renewal. In this book Henry Mintzberg offers a new understanding of the root of our current crisis and a strategy for restoring the balance so vital to the survival of our progeny and our planet. With the collapse of the communist regimes of Eastern Europe, Western pundits declared that capitalism had triumphed. They were wrong—balance triumphed. A healthy society balances a public sector of respected governments, a private sector of responsible businesses, and a plural sector of robust communities. Communism collapsed under the weight of its overbearing public sector. Now the “liberal democracies” are threatened—socially, politically, even economically—by the unchecked excesses of the private sector. Radical renewal will have to begin in the plural sector, which alone has the inclination and the independence to challenge unacceptable practices and develop better ones. Too many governments have been co-opted by the private sector. And corporate social responsibility can't compensate for the corporate social irresponsibility we see around us “They” won't do it. We shall have to do it, each of us and all of us, not as passive “human resources,” but as resourceful human beings. Tom Paine wrote in 1776, “We have it in our power to begin the world over again.” He was right then. Can we be right again now? Can we afford not to be? |
| nudge theory in action: Conservation Research, Policy and Practice William J. Sutherland, Peter N. M. Brotherton, Zoe G. Davies, Nancy Ockendon, Nathalie Pettorelli, Juliet A. Vickery, 2020-04-16 Discover how conservation can be made more effective through strengthening links between science research, policy and practice. This title is also available as Open Access on Cambridge Core. |
| nudge theory in action: Advertising and the Mind of the Consumer MAX. SUTHERLAND, 2021-03-31 By the time we die, we will have spent an estimated one and a half years just watching TV commercials. Advertising is an established and ever-present force and yet, as we move into the new century, just how it works continues to be something of a mystery. In this 3rd international edition of Advertising and the Mind of the Consumer, renowned market researcher and psychologist Max Sutherland reveals the secrets of successful campaigns over a wide range of media, including the web and new media. Using many well-known international ads as examples, this book takes us into the mind of the consumer to explain how advertising messages work - or misfire - and why. Advertising and the Mind of the Consumer is not just a 'how to' book of tricks for advertisers, it is a book for everyone who wants to know how advertising works and why it influences us-for people in business with products and services to sell, for advertising agents, marketers, as well as for students of advertising and consumer behaviour. |
| nudge theory in action: The Behavioral Foundations of Public Policy Eldar Shafir, 2013-01-10 An interdisciplinary look at the behavioral roots of public policy from the field's leading experts In recent years, remarkable progress has been made in behavioral research on a wide variety of topics, from behavioral finance, labor contracts, philanthropy, and the analysis of savings and poverty, to eyewitness identification and sentencing decisions, racism, sexism, health behaviors, and voting. Research findings have often been strikingly counterintuitive, with serious implications for public policymaking. In this book, leading experts in psychology, decision research, policy analysis, economics, political science, law, medicine, and philosophy explore major trends, principles, and general insights about human behavior in policy-relevant settings. Their work provides a deeper understanding of the many drivers—cognitive, social, perceptual, motivational, and emotional—that guide behaviors in everyday settings. They give depth and insight into the methods of behavioral research, and highlight how this knowledge might influence the implementation of public policy for the improvement of society. This collection examines the policy relevance of behavioral science to our social and political lives, to issues ranging from health, environment, and nutrition, to dispute resolution, implicit racism, and false convictions. The book illuminates the relationship between behavioral findings and economic analyses, and calls attention to what policymakers might learn from this vast body of groundbreaking work. Wide-ranging investigation into people's motivations, abilities, attitudes, and perceptions finds that they differ in profound ways from what is typically assumed. The result is that public policy acquires even greater significance, since rather than merely facilitating the conduct of human affairs, policy actually shapes their trajectory. The first interdisciplinary look at behaviorally informed policymaking Leading behavioral experts across the social sciences consider important policy problems A compendium of behavioral findings and their application to relevant policy domains |
| nudge theory in action: Smart Persuasion Philippe AIMÉ, Jochen GRÜNBECK, 2019-03-01 Conversions begin in the brain. Every purchase starts with a decision, and every decision is shaped by consumer psychology. This book explains how mental shortcuts (cognitive biases) affect your customers' decision making and shows you how to be more persuasive online. Philippe Aimé and Jochen Grünbeck are optimisation addicts and have been at the forefront of digital marketing since the beginning. Inspired by behavioural economists like Daniel Kahneman, Dan Ariely and Richard Thaler, the techniques described in Smart Persuasion leverage powerful decision-making biases to make marketing more effective. Alongside these behavioural insights, Smart Persuasion incorporates research from marketing experts such as Jonah Berger, Robert Cialdini and Roger Dooley. Principles relating to attention and perception, as well as the cognitive effects that make consumers predictably irrational, are distilled into concrete website optimisation strategies. Drawing from hundreds of unique studies, Smart Persuasion lists proven effects such as Anchoring and Framing. Each one is illustrated with case-studies, examples and ideas that you can apply immediately. Using the persuasive strategies outlined in this book will allow you to influence consumers more effectively, unlocking your website's potential. All profits from the sale of this book help provide educational resources for children in Africa. |
| nudge theory in action: Eating Disorder Recovery Handbook Nicola Davies, Emma Bacon, 2016-01-11 Thoughtfully developed activities will help you to understand, overcome, and maintain recovery from your eating disorder. This complete resource is designed for individual recovery as well as for use in counselling, schools, or self-help groups. |
| nudge theory in action: Choosing Not to Choose Cass R. Sunstein, 2015 Cass R. Sunstein is at the forefront of developing public policy to encourage people to make better decisions. In Choosing Not to Choose he presents his most complete argument for how we should understand the value of choice, and when and how we should enable people to choose not to choose. Confronting the challenging future of data-driven decision-making, Sunstein presents a manifesto for how personalized defaults should be used to enhance our freedom and well-being. |
| nudge theory in action: Nudging Public Policy Rosemarie Fike, Stefanie Haeffele, Arielle John, 2023-08-22 Given the growing popularity of behavioral economics as a means to influence the decisions that individuals make, and the increasing use of choice architecture in public policy, this book offers a critical analysis of the feasibility and limitations of this approach to public policy. |
| nudge theory in action: A Behavioural Theory of Economic Development Robert Huggins, Piers Thompson, 2021-01-14 Innovation, entrepreneurship, knowledge, and human capital are widely acknowledged as key levers of development. Yet what are the sources of these factors, and why do they differ in their endowment across regions? Motivated by a belief that theories of economic development can move beyond the generally accepted explanations of location and the organization of industries and capital, this book establishes a behavioural theory of economic development illustrating that differences in human behaviour across cities and regions are a significant deep-rooted cause of uneven development. Fusing a range of concepts relating to culture, psychology, human agency, institutions, and power, it proposes that the long-term differentials in economic development between cities and regions, both within and across nations, is strongly connected to the underlying forms of behaviour enacted by humans on an individual and collective basis. Given a world of finite and limited resources, coupled with a rapidly growing population — especially in cities and urban regions — human behaviour, and the expectations and preferences upon which it is based, are central to understanding how notions of development may change in coming years. This book provides a novel theory of the role of psychocultural context and human behavioural and institutional frameworks in uneven economic development on a global scale. |
NUDGE Definition & Meaning - Merriam-Webster
The meaning of NUDGE is to touch or push gently; especially : to seek the attention of by a push of the elbow. How to use nudge in a sentence.
NUDGE | English meaning - Cambridge Dictionary
NUDGE definition: 1. to push something or someone gently, especially to push someone with your elbow (= the middle…. Learn more.
What Is Nudge Theory, And What Are Its Applications?
Nov 13, 2024 · Nudge Theory offers insights into how to guide individuals towards making better decisions while maintaining their freedom of choice. This article takes a look into the principles …
NUDGE definition and meaning | Collins English Dictionary
If you nudge someone, you push them gently, usually with your elbow, in order to draw their attention to something. I nudged Stan and pointed again. [VERB noun] 'Stop it,' he said, and …
Nudge - Definition, Meaning & Synonyms | Vocabulary.com
Some people believe the word nudge comes from the Norwegian dialect nugga meaning "to push, rub." This makes sense, since a nudge is a push of sorts. But it's more of a gentle push. Think …
Nudge - definition of nudge by The Free Dictionary
Define nudge. nudge synonyms, nudge pronunciation, nudge translation, English dictionary definition of nudge. tr.v. nudged , nudg·ing , nudg·es 1. To push against gently, especially in …
NUDGE - Meaning & Translations | Collins English Dictionary
'nudge' - Complete English Word Reference Definitions of 'nudge' 1. If you nudge someone, you push them gently, usually with your elbow, in order to draw their attention to something. [...] 2. …
NUDGE definition | Cambridge Essential American Dictionary
Aug 21, 2024 · NUDGE meaning: to gently push someone or something: . Learn more.
NUDGE | definition in the Cambridge English Dictionary
NUDGE meaning: 1. to push something or someone gently, especially to push someone with your elbow (= the middle…. Learn more.
Nudge Definition & Meaning | YourDictionary
To near or come close to something. A gentle push, as with the elbow; jog. Noodge. (Internet) A feature of instant messaging software used to get the attention of another user, as by shaking …
NUDGE Definition & Meaning - Merriam-Webster
The meaning of NUDGE is to touch or push gently; especially : to seek the attention of by a push of the elbow. How to use nudge in a sentence.
NUDGE | English meaning - Cambridge Dictionary
NUDGE definition: 1. to push something or someone gently, especially to push someone with your elbow (= the middle…. Learn more.
What Is Nudge Theory, And What Are Its Applications?
Nov 13, 2024 · Nudge Theory offers insights into how to guide individuals towards making better decisions while maintaining their freedom of choice. This article takes a look into the principles behind Nudge Theory, …
NUDGE definition and meaning | Collins English Dictionary
If you nudge someone, you push them gently, usually with your elbow, in order to draw their attention to something. I nudged Stan and pointed again. [VERB noun] 'Stop it,' he said, and nudged the boy lightly with his …
Nudge - Definition, Meaning & Synonyms | Vocabulary.com
Some people believe the word nudge comes from the Norwegian dialect nugga meaning "to push, rub." This makes sense, since a nudge is a push of sorts. But it's more of a gentle push. Think of nudging coals …
