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nimble robin landa: Nimble Robin Landa, 2015-05-14 In graphic design, creative thinking skills are undoubtedly important, but sometimes the importance of critical thinking skills is overlooked. Nimble will help you discover how to develop a creativity that is strategic and also able to cross platforms, industries or sectors. You'll discover a creative thinking process that allows you to generate scalable ideas that are both sticky and stretchy. As you develop a ?exible mind that is ideal for visual communication, digital marketing, or social media, you’ll increase your value as a designer - to your clients, your employer, or simply your own work. |
nimble robin landa: Graphic Design Solutions Robin Landa, 2013-01-01 Graphic Design Solutions is the most comprehensive, how-to reference on graphic design and typography. Covering print and interactive media, this book examines conceiving, visualizing and composing solutions to design problems, such as branding, logos, web design, posters, book covers, advertising, and more. Excellent illustrations of historical, modern and contemporary design are integrated throughout. The Fifth Edition includes expanded and updated coverage of screen media, including mobile, tablet, desktop web, and motion as well as new interviews, showcases, and case studies; new diagrams and illustrations; a broader investigation of creativity and concept generation; visualization and color; and an updated timeline. Accompanying this edition, CourseMate with eBook brings concepts to life with projects, videos of designers in the field, and portfolio-building tools. Additional online-only chapters—Chapters 14 through 16--are available in PDF format on the student and instructor resource sites for this title, accessed via CengageBrain.com; search for this book, then click on the “Free Materials” tab. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version. |
nimble robin landa: The New Art of Ideas Robin Landa, 2022-11-08 For leaders, creators, and entrepreneurs, “an actionable way to move forward and create worthwhile ideas that will meet a need in the marketplace” (David Baldwin, author of The Belief Economy). What separates a good idea from a great one? A great idea presents a well-formulated thought or plan of action that spurs growth, change, advancement, adaptation, or new insight. Worthwhile ideas move the needle; they change the playing field altogether. But most professionals cannot generate a solid idea. They either offer up tired, reused ones or generate lots of ideas but none that are worth pursuing. This book shows how to cultivate a mindset that produces the kind of ideas people can’t turn down. The New Art of Ideas is designed to help you consistently produce worthwhile ideas by becoming a nimble and imaginative thinker better equipped to compete and produce in a global economy. Robin Landa identifies the Three Gs of every good idea: Goal—Your vision for the end result Gap—The underdeveloped area that your idea fills Gai—The overall benefits of your goal With explanations and examples of each component, this book demystifies the process of effective ideation and hands you the key to unlock your creative potential. |
nimble robin landa: Advertising by Design Robin Landa, 2016-11-08 A real-world introduction to advertising design in today's industry Advertising by Design is the most comprehensive, up-to-date guide to concept generation and design for advertising. Step-by-step instructions and expert discussion guide you through the fundamentals, as you develop the deeper understanding that connects the dots and sparks your creativity. Interviews with leading creative directors provide a glimpse into the real-world idea generation process, and case studies of successful ads allow you to dissect both the process and result to discover the keys to effective advertising. This new third edition has been thoroughly updated to reflect the industry's shift from print and TV ads to fully integrated transmedia campaigns, giving you invaluable insight into a broad range of media channels. New concepts and strategies for social media, digital media, pull marketing, creative content, and more are discussed in depth to help you tell an engaging story using every tool at your disposal. Ancillaries include PowerPoint slides and quizzes bring this book right into the classroom for a complete introduction to advertising design. Students seeking a career in advertising need the ability to generate idea-driven campaigns and adapt them for use in print, mobile, television, and social media formats. This book provides the well-rounded instruction required to succeed in the digital age. Master the fundamentals of advertising design for a range of media channels Integrate print, web, social media, and more to convey an engaging story Jumpstart your creativity with lessons from top creative directors Build your knowledge base around the reality of modern advertising Effective advertisers blend ideas, information, and entertainment in a way that reaches a range of audiences through a range of media types; this requires deep mastery of idea generation, copywriting, and graphic design. Advertising by Design helps you develop the skills and knowledge today's advertising industry demands. With its colorful, current examples, insightful interviews and relevant and thorough content, this book is the winning text for me. (Journal of Advertising Education, Sage Journals - Spring 2017) |
nimble robin landa: Build Your Own Brand Robin Landa, 2013-08-06 What is your brand? As a designer your success depends on how you brand yourself and the service you provide. This book will help you explore, develop, distill, and determine a distinctive brand essence, differentiate yourself, and create your visual identity. Build Your Own Brand is a guided journal designed to help you sketch, write, design, and conceive the way you brand yourself. More than 80 prompts and exercises will help you develop your: Personal brand essence Visual identity and style Resume and elevator pitch and much more! Whether you're trying to land a new job or launch a design business, let this unique guide light the way. You'll find helpful advice, interviews, and prompts from esteemed psychologists, creative directors, brand strategists, designers, artists, and experts from a variety of disciplines. Build your own brand today! |
nimble robin landa: Take a Line for a Walk Robin Landa, 2011-06 Every artist and designer, student or professional, needs a journal space to play in new ways, to think with a pencil in hand, by inventing, imagining, and thinking creatively. Unlike a blank journal, Take a line for a walk is a Creativity Journal--comprised of varied prompts, cuing people to respond to whatever creative action the prompt calls for--sketch/design/conceive/write. The author collaborated with esteemed designers, artists, architects, and experts in a variety of disciplines to deliberately vary prompts, which address numerous ways of thinking and creating. Designed by internationally acclaimed, Modern Dog Design Co., this imaginative, fascinating and playful journal entices all types of students, visual arts - and non-art majors alike, to supplement in-class projects or to stimulate thinking on a summer break or after graduation, to keep creativity flowing in this unique space. |
nimble robin landa: Lives, Identities and Histories in the Central Middle Ages Julie Barrau, David Bates, 2021-10-07 How did medieval people define themselves? And how did they balance their identities as individuals with the demands of their communities? Lives, Identities and Histories in the Central Middle Ages intertwines the study of identities with current scholarship to reveal their multi-layered, sometimes contradictory dimensions. Drawing on a wide range of sources, from legal texts to hagiographies and biblical exegesis, and diverse cultural and social approaches, this volume enriches our understanding of medieval people's identities - as defined by themselves and by others, as individuals and as members of groups and communities. It adopts a complex and wide-ranging understanding of what constituted 'identities' beyond family and regional or national belonging, such as social status, gender, age, literacy levels, and displacement. New figures and new concepts of 'identities' thus emerge from the dialogue between the chapters, through an approach based on life-histories, lived experience, ethnogenesis, theories of diaspora, cultural memory and generational change. |
nimble robin landa: Stand Out Denise Anderson, 2015-12-28 The design marketplace has never been more competitive, or demanded more from emerging talent. To succeed, you must navigate the transition from learner to professional with purpose and precision. In Stand Out: Building Your Design Portfolio, Denise Anderson offers a hands-on, three-step, full-color action plan for establishing your unique brand, crafting a killer portfolio, tailoring and delivering your message, getting your perfect design job, and excelling once you're hired. In this superbly organized and beautifully designed book, Anderson distills 20+ years of experience as a graphic designer, entrepreneur, instructor, and mentor, offering you powerful insights and easy-to-use tools for successfully launching your career. Whether you're in graphic design, advertising design, interactive or web design, fashion, or any other design field, Anderson will help you identify what makes you unique, and use it powerfully differentiate yourself from everyone else. Stand Out's step-by-step approach, hands-on work exercises, and short, easy-to-absorb chapters guide you through: Clarifying your brand purpose and unique attributes Designing your brand identity, encompassing all brand touchpoints Creating an online presence that showcases you at your best Self-promoting your brand, from social media to print leave-behinds Optimizing your portfolio for the industry and company where you want to work Discovering what's hot in portfolio design and strategy - and what's not Understanding what employers want from you Producing your digital and/or print portfolio Choosing your mentor(s) and creating your personal advisory board Developing a personal job plan you can start executing right now Protecting your work against theft Identifying your dream job Writing and designing outstanding resumes and job-specific cover letters Interviewing and presenting your work effectively Accepting a position and negotiating salary Succeeding in your first job, and preparing for the next Stand Out brings together all the easy-to-use forms, checklists, and tools you'll need... multiple examples of great student and young professional portfolio work to show you how it's done... dozens of great tips and tricks... in the trenches insights from recent graduates... all you need to get where you want to go! |
nimble robin landa: The History Manifesto Jo Guldi, David Armitage, 2014-10-02 How should historians speak truth to power – and why does it matter? Why is five hundred years better than five months or five years as a planning horizon? And why is history – especially long-term history – so essential to understanding the multiple pasts which gave rise to our conflicted present? The History Manifesto is a call to arms to historians and everyone interested in the role of history in contemporary society. Leading historians Jo Guldi and David Armitage identify a recent shift back to longer-term narratives, following many decades of increasing specialisation, which they argue is vital for the future of historical scholarship and how it is communicated. This provocative and thoughtful book makes an important intervention in the debate about the role of history and the humanities in a digital age. It will provoke discussion among policymakers, activists and entrepreneurs as well as ordinary listeners, viewers, readers, students and teachers. This title is also available as Open Access. |
nimble robin landa: Hey Whipple, Squeeze This Luke Sullivan, 2022-02-23 The new edition of the book readers call the bible for advertising The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity—while critical—is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work whether you’re new to the business or a practicing professional. In this fully updated edition, you’ll explore: How to employ the traditional concepting techniques today’s creatives use, as well as new developments in applied creativity and inquiry-based innovation. How to use emerging technologies and the different technical structures of social media platforms to bring brand stories to life. How to go 180 ̊ against common sense for ideas that have the potential of becoming viral. How to create the kind of portfolio that will get you a job in the industry. |
nimble robin landa: Creole Families of New Orleans Grace Elizabeth King, 1921 |
nimble robin landa: Diplomatic Days Edith O'Shaughnessy, 1917 Author was the wife of the secretary of the American Embassy in Mexico City. Through letters written from May 1911 to October 1912, she described her introduction to Mexico and the beginnings of the Mexican Revolution. |
nimble robin landa: Gramophone, Film, Typewriter Friedrich A. Kittler, 1999 On history of communication |
nimble robin landa: The Landscape Urbanism Reader Charles Waldheim, 2012-03-20 In The Landscape Urbanism Reader Charles Waldheim—who is at the forefront of this new movement—has assembled the definitive collection of essays by many of the field's top practitioners. Fourteen essays written by leading figures across a range of disciplines and from around the world—including James Corner, Linda Pollak, Alan Berger, Pierre Bolanger, Julia Czerniak, and more—capture the origins, the contemporary milieu, and the aspirations of this relatively new field. The Landscape Urbanism Reader is an inspiring signal to the future of city making as well as an indispensable reference for students, teachers, architects, and urban planners. |
nimble robin landa: The National Security Enterprise Roger Z. George, Harvey Rishikof, 2017 This second edition of The National Security Enterprise provides practitioners' insights into the operation, missions, and organizational cultures of the principal national security agencies and other significant institutions that shape the US national security decision-making process. Unlike some textbooks on American foreign policy, this book provides analysis from insiders who have worked at the National Security Council, the State Department, Department of Defense, the intelligence community, and the other critical entities included in the book. The book explains how organizational missions and cultures create the labyrinth in which a coherent national security policy must be fashioned. Understanding and appreciating these organizations and their cultures is essential for formulating and implementing coherent policies. This second edition includes four new chapters (Congress, DHS, Treasury, and USAID) and updates to the text throughout. It covers the many changes instituted by the Obama administration, implications of the government campaign to prosecute leaks, and lessons learned from more than a decade of war in Afghanistan and Iraq. |
nimble robin landa: Architecture in the Anthropocene Etienne Turpin, 2013-11-25 Research regarding the significance and consequence of anthropogenic transformations of the earth's land, oceans, biosphere and climate have demonstrated that, from a wide variety of perspectives, it is very likely that humans have initiated a new geological epoch, their own. First labeled the Anthropocene by the chemist Paul Crutzen, the consideration of the merits of the Anthropocene thesis by the International Commission on Stratigraphy and the International Union of Geological Sciences has also garnered the attention of philosophers, historians, and legal scholars, as well as an increasing number of researchers from a range of scientific backgrounds. Architecture in the Anthropocene: Encounters Among Design, Deep Time, Science and Philosophy intensifies the potential of this multidisciplinary discourse by bringing together essays, conversations, and design proposals that respond to the geological imperative for contemporary architecture scholarship and practice. Contributors include Nabil Ahmed, Meghan Archer, Adam Bobbette, Emily Cheng, Heather Davis, Sara Dean, Seth Denizen, Mark Dorrian, Elizabeth Grosz, Lisa Hirmer, Jane Hutton, Eleanor Kaufman, Amy Catania Kulper, Clinton Langevin, Michael C.C. Lin, Amy Norris, John Palmesino, Chester Rennie, François Roche, Ann-Sofi Rönnskog, Isabelle Stengers, Paulo Tavares, Etienne Turpin, Eyal Weizman, Jane Wolff, Guy Zimmerman.--Publisher's description. |
nimble robin landa: Animated Storytelling Liz Blazer, 2015-11-16 Animation is a limitless medium for telling stories. Artists can create worlds, defy gravity, flip from factual to fantasy, and transport audiences to places they never imagined. The challenge is having the discipline to reel it in and be intentional about your storytelling choices. This book shows you how. In Animated Storytelling, you’ll learn how to create memorable stories using animation and motion graphics by following 10 simple guidelines that take you through the stages of concept development, pre-production, storyboarding, and design. Award-winning animator Liz Blazer uses clear examples and easy-to-follow exercises to provide you with the instruction, encouragement, and tools you need to get your designs moving. Whether your goal is to create exciting shorts for film festivals, effective messaging for broadcast or online, or simply to gain a deeper understanding of the medium, Animated Storytelling simplifies the process of creating clear and engaging stories for animation and motion graphics so you can get started easily. In Animated Storytelling, you’ll learn how to: Write a creative brief for your project Find and communicate your story’s big idea Create a tight story using linear and nonlinear story structures Use color to clarify and enrich your story Define the rules for your animated world, and commit to them Ease into the challenging task of animation Make the work you want to be hired to do Share your work with the world! |
nimble robin landa: Information Arts Stephen Wilson, 2003-02-28 An introduction to the work and ideas of artists who use—and even influence—science and technology. A new breed of contemporary artist engages science and technology—not just to adopt the vocabulary and gizmos, but to explore and comment on the content, agendas, and possibilities. Indeed, proposes Stephen Wilson, the role of the artist is not only to interpret and to spread scientific knowledge, but to be an active partner in determining the direction of research. Years ago, C. P. Snow wrote about the two cultures of science and the humanities; these developments may finally help to change the outlook of those who view science and technology as separate from the general culture. In this rich compendium, Wilson offers the first comprehensive survey of international artists who incorporate concepts and research from mathematics, the physical sciences, biology, kinetics, telecommunications, and experimental digital systems such as artificial intelligence and ubiquitous computing. In addition to visual documentation and statements by the artists, Wilson examines relevant art-theoretical writings and explores emerging scientific and technological research likely to be culturally significant in the future. He also provides lists of resources including organizations, publications, conferences, museums, research centers, and Web sites. |
nimble robin landa: English-Ido Dictionary Luther H. Dyer, 1924 |
nimble robin landa: Castes and Tribes of Southern India (Volume 5) EDGAR. THURSTON, 2025-03-04 Discover the Rich Legacy of Southern India's Heritage Dive into the captivating world of Castes and Tribes of Southern India (Volume 5) by Edgar Thurston, a timeless exploration of the diverse social fabric that defines Southern India. This remarkable volume, once out of print for decades, has been lovingly republished by Alpha Editions, offering both current and future generations a rare glimpse into the intricate customs, traditions, and histories of the region's myriad communities. Thurston's meticulous research and vivid storytelling bring to life the vibrant cultures and unique identities of Southern India's castes and tribes. From fascinating rituals to age-old traditions, this collector's edition is a treasure trove of knowledge for history enthusiasts, cultural explorers, and anyone intrigued by the rich diversity of human societies. Whether you're a seasoned scholar or a curious reader, this book promises to be an enlightening journey through the past, offering insights that resonate even today. Don't miss the chance to own a piece of history-this is more than just a book; it's a collector's edition that belongs on every bookshelf. |
nimble robin landa: Ethno-ornithology Sonia C. Tidemann, Andrew Gosler, 2012-08-06 An African proverb states that when a knowledgeable old person dies, a whole library disappears. In that light, this book presents knowledge that is new or has not been readily available until now because it has not previously been captured or reported by indigenous people. Indigenous knowledge that embraces ornithology takes in whole social dimensions that are inter-linked with environmental ethos, conservation and management for sustainability. In contrast, western approaches have tended to reduce knowledge to elemental and material references. This book also looks at the significance of ind. |
nimble robin landa: Non-Representational Theory Nigel Thrift, 2008-03-25 This astonishing book presents a distinctive approach to the politics of everyday life. Ranging across a variety of spaces in which politics and the political unfold, it questions what is meant by perception, representation and practice, with the aim of valuing the fugitive practices that exist on the margins of the known. It revolves around three key functions. It: introduces the rather dispersed discussion of non-representational theory to a wider audience provides the basis for an experimental rather than a representational approach to the social sciences and humanities begins the task of constructing a different kind of political genre. A groundbreaking and comprehensive introduction to this key topic, Thrift’s outstanding work brings together further writings from a body of work that has come to be known as non-representational theory. This noteworthy book makes a significant contribution to the literature in this area and is essential reading for researchers and postgraduates in the fields of social theory, sociology, geography, anthropology and cultural studies. |
nimble robin landa: André Bazin and Italian Neorealism André Bazin, Bert Cardullo, 2011-09-15 A new collection of posthumous writings by André Baz |
nimble robin landa: Strategic Creativity Robin Landa, 2022-06-01 The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives. Strategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues and enhance their ability to communicate the creative why throughout their organizations, and it covers what every business expert should fully comprehend about the creative process. To effectively grow a business and reach the right audience or move a brand forward, advertising and branding need to be relevant, engaging, and worth people’s time. This book contains what a CEO, CMO, manager, business owner, or client didn’t learn about the creative side of advertising and design in business school. Featuring insightful conversations with creative experts, this book will earn a place on the desks of executives, leaders, managers, and middle managers across industries, whose work requires them to understand and execute on branding initiatives, advertising campaigns, social media, and other customer-facing content. |
nimble robin landa: The New Art of Ideas Robin Landa, 2022-11-08 In a world with a surplus of ideas, what separates a good idea from a bad one? Learn how to cultivate a mindset that produces the kind of ideas people can't turn down. Most professionals cannot generate a solid idea. They either offer up tired or reused ones, or they generate lots of ideas but none that are worth pursuing. A great idea presents a well-formulated thought or plan of action that spurs growth, change, advancement, adaptation, or new insight. Worthwhile ideas move the needle; they change the playing field altogether. The New Art of Ideas is designed to help readers consistently produce worthwhile ideas by becoming nimble and imaginative thinkers better equipped to compete and produce in a global economy. Robin Landa identifies the Three Gs of every good idea: Goal-Your vision for the end Gap-The underdeveloped area that your idea fills Gain-The overall benefits of your goal With explanations and examples of each component, this book demystifies the process of effective ideation and hands you the key to unlock your creative potential. |
nimble robin landa: Breakthrough Thinking Thomas Vogel, 2014-06-23 Harness your creative potential! Make no mistake; creative thinking is a skill. As with any skill, it can be strengthened, honed and mastered. And just like any endeavor, mastery of creativity requires thoughtful study and practice. This book gives you the tools you need to make creative thinking a part of your approach to every aspect of your life. Breakthrough Thinking is a holistic approach to creativity complete with industry examples from successful creative professionals and some of the top creative organizations in business today. Within the pages of this timely and comprehensive guide to idea generation and problem solving you'll find techniques and exercises to help you: Develop critical understanding of concepts, theories and trends in creativity Learn how to develop and apply creative concepts and strategies within today's competitive business environment Brainstorm, analyze and evaluate innovative ideas and solutions Empower your team's creative process And much more Let Breakthrough Thinking be your guide and tap into your creative potential today! This book represents an important contribution to our growing understanding of creativity in professional practice. Vogel's take on it from a variety of perspectives and contexts is rich and rewarding. --W. Glenn Griffin, Ph. D., Associate Professor of Advertising, The University of Alabama and co-author of The Creative Process Illustrated A resource not only for industry innovators, but also for academic mentors who aim to provide rich learning environments for creative leaders of the future. --Joann M. Montepare, Professor of Psychology, Lasell College |
nimble robin landa: The Anthropology of Christianity Fenella Cannell, 2006-11-07 Ethnographies exploring the vastly different ways that Christianity is experienced and understood by different groups around the world. |
nimble robin landa: Creative Strategy and the Business of Design Douglas Davis, 2016-06-14 The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do. -- Provided by publisher. |
nimble robin landa: National American Kennel Club Stud Book , 1890 |
nimble robin landa: Animated Storytelling Liz Blazer, 2019-06-24 Animation is a limitless medium for telling stories. Artists can create worlds, defy gravity, flip from factual to fantasy, and transport audiences to places they never imagined. The challenge is having the discipline to reel it in and be intentional about your storytelling choices. This book shows you how. In Animated Storytelling, learn how to create memorable stories using animation and motion graphics by following 10 simple guidelines that take you through the stages of concept development, pre-production, storyboarding, and design. Explore traditional linear storytelling and learn different processes for creating successful nonlinear animated stories, and also discover the wonders of experimental filmmaking. Award-winning filmmaker, educator, and motivator Liz Blazer uses clear examples and easy-to-follow exercises to provide you with the instruction, encouragement, and tools you need to get your designs moving. Whether your goal is to create exciting shorts for film festivals, effective messaging for broadcast or online, or simply to gain a deeper understanding of the medium, Animated Storytelling simplifies the process of creating clear and engaging stories for animation and motion graphics so you can get started easily. Animated Storytelling teaches you how to: • Write a creative brief for your project • Find and communicate your story’s Big Idea • Create tight stories with linear and nonlinear structures • Explore experimental filmmaking techniques • Use storyboards to communicate your visual story • Use color to clarify and enrich your story • Define the rules for your animated world • Ease into the challenging task of animation • Make the work you want to be hired to do • Share your work with the world! “Equal parts inspiring and practical, Animated Storytelling is a step-by-step guide that takes aspiring storytellers from raw idea to final render to distribution. –Justin Cone, Co-founder, Motionographer “This book is the instruction manual for navigating the complex world of animated storytelling. It's informative, inspirational, and extremely entertaining to read. Anyone working (or hoping to work) in the field of animation needs to read this. –Joey Korenman, CEO & Founder, School of Motion |
nimble robin landa: The SAGE International Encyclopedia of Mass Media and Society Debra L. Merskin, 2019-11-12 The reference will discuss mass media around the world in their varied forms—newspapers, magazines, radio, television, film, books, music, websites, and social media—and will describe the role of each in both mirroring and shaping society. |
nimble robin landa: Advertising by Design Robin Landa, 2021-05-11 A real-world introduction to advertising design and art direction, updated and revised for today's industry The newly revised Fourth Edition of Advertising by Design: Generating and Designing Creative Ideas Across Media delivers an invigorating and cutting-edge take on concept generation, art direction, design, and media channels for advertising. The book offers principles, theories, step-by-step instructions, and advice from esteemed experts to guide you through the fundamentals of advertising design and the creative process. With a fresh focus on building a coherent brand campaign through storytelling across all media channels, Advertising by Design shows you how to conceive ideas based on strategy, build brands with compelling advertising, and encourage social media participation. You'll also get insights from guest essays and interviews with world-leading creatives in the advertising industry. The book is filled with practical case studies that show real-world applications. You’ll also benefit from coverage of A quick start guide to advertising A thorough introduction to what advertising is, including its purpose, categories, forms, media channels, social media listening, and its creators Creative thinking strategies and how to generate ideas based on creative briefs Utilizing brand archetypes and creating unique branded content Composition by design, including the parts of an ad, the relationship between images and copy, basic design principles, and points of view How to build a brand narrative in the digital age Copywriting how-to's for art directors and designers Experiential advertising An examination of digital design, including subsections on the basics of mobile and desktop website design, motion, digital branding, and social media design Perfect for students and instructors of advertising design, art direction, graphic design, communication design, and copywriting, Advertising by Design also will earn a place in the libraries of business owners, executives, managers, and employees whose work requires them to understand and execute on branding initiatives, advertising campaigns, and other customer-facing content. |
nimble robin landa: The Collected Poems of Amos R. Wells Amos R (Amos Russel) 1862-1933 Wells, 2022-10-27 This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant. |
nimble robin landa: 2d Robin Landa, Rose Gonnella, Steven Brower, 2007 2D: Visual Basics for Designers features a concept-based approach that explores the fundamental elements, principles, and applications of two-dimensional design for print and screen-based media. This striking new book covers 2D applications in a variety of visual communications-from graphic design and advertising design to environmental design and illustration. Building a strong foundation in two-dimensional design, 2D: Visual Basics for Designers not only provides readers with essential content; it also teaches the conceptual and analytical skills designers must have to think visually, critically, and creatively. |
nimble robin landa: Outline of Philippine Mythology F. Jocano, 2018-11-27 This book is a collection of Philippine myths and tales of wonder grouped under a few large headings and strung together with a minimum of unobtrusive commentary by an outstanding Filipino scholar, Dr. F. Landa Jocano. The stories are drawn both from previously published materials and from Dr. Jocano's own researches, especially in the interior fastnesses of his native Panay. While there is no attempt at comprehensiveness, one is struck by the richness and variety of these Philippine stories of gods, spirits and heroes. The variety is such as at times to induce confusion, especially where the same proper name is given to different divinities or variants of the same narrative are used. These gleanings from the traditions of our animistic forefathers reveal some strands which they may have had in common with some of the major world religions. For example, Dr. Jocano tells us that the early Tagalogs believed in the transmigration of the soul. One would surmise a common culture trait with Indian civilization. Likewise, some details remind one of Biblical lore, such as the flood story, and the use of clay in the making of man as found both in Igorot and Bagobo traditions. The Bisayan divinity Magyan and the Manobo spirit Manduyapit, both of whom ferried the souls of the dead to the afterworld, bear a strong resemblance to Charon of Greek mythology. Some stories may suggest conditions prevailing at the time. For example, there is an extremely interesting reference to lending money at high interest in the Sambal legend of the shark, possibly an indication that the story arose in the early phases of the introduction of money into a subsistence economy. Clearer still are indications of the prevailing ethos among certain people. For example, the Panay epic of Hinilawod narrates the matrimonial exploits of some of its heroes. Labaw Donggon, on his way home with a new bride, hears about another beautiful woman and promptly leaves his wife with his mother and proceeds to court and win a second wife. However, his try for a third bride, a married woman, is not as successful. His brother Humadapnon wins a bride with a feat of strength and magic and then, hearing during the wedding feast about the beauty of another goddess, goes forth to woo and win her. Later, it appears that he also takes a third wife. Perhaps these stories are meant to show that in mythological times men were men, and they may also help to explain the marital behavior of their modern day descendants! Other stories lead one to question whether they antedate the coming of the Spaniards, or whether post-Magellanic traditions have been added to the pre-Hispanic accounts. For example, the Bisayan story of Hari-sa-bukid refers to the planting of tobacco on the slopes of Mt. Kanlaon. Since tobacco is an American plant and was unknown in this country before the coming of western explorers, one wonders what part of the story is pre-Hispanic, if any. Likewise, the Ilocano legend of Lam-ang, while apparently pre-Hispanic in its framework, makes reference to various introduced features such as tobacco, Christian names like Juan, Marcos, Pasyo and Ines, and a church wedding with a nuptial mass followed by feasting where the Fandango is danced. Some of these tales have been analyzed by scholars, both Filipinos and foreigners. Others remain to be collected and collated, as Dr. Jocano's own work demonstrates. Some day it is hoped that we can have an encyclopedic work on Philippine mythology, similar to those available for Greek, Roman, Germanic and Scandinavian folklore. In the meantime, this book may serve as an introduction for laymen to this highly interesting phase of our people's culture. |
nimble robin landa: Border Flows Lynne Heasley, Daniel Macfarlane, 2016 Declining access to fresh water is one of the twenty-first century's most pressing environmental and human rights challenges, yet the struggle for water is not a new cause. The 8,800-kilometer border dividing Canada and the United States contains more than 20 percent of the world's total freshwater resources, and Border Flows traces the century-long effort by Canada and the United States to manage and care for their ecologically and economically shared rivers and lakes. Ranging across the continent, from the Great Lakes to the Northwest Passage to the Salish Sea, the histories in Border Flows offer critical insights into the historical struggle to care for these vital waters. From multiple perspectives, the book reveals alternative paradigms in water history, law, and policy at scales from the local to the transnational. Students, concerned citizens, and policymakers alike will benefit from the lessons to be found along this critical international border. |
nimble robin landa: Business Ethics Stephen M. Byars, Kurt Stanberry, 2023-05-20 Color print. Business Ethics is designed to meet the scope and sequence requirements of the single-semester business ethics course. This title includes innovative features designed to enhance student learning, including case studies, application scenarios, and links to video interviews with executives, all of which help instill in students a sense of ethical awareness and responsibility. |
nimble robin landa: Golden Age of the Moor Ivan Van Sertima, 1992 This work examines the debt owed by Europe to the Moors for the Renaissance and the significant role played by the African in the Muslim invasions of the Iberian peninsula. While it focuses mainly on Spain and Portugal, it also examines the races and roots of the original North African before the later ethnic mix of the blackamoors and tawny Moors in the medieval period. The study ranges from the Moor in the literature of Cervantes and Shakespeare to his profound influence upon Europe's university system and the diffusion via this system of the ancient and medieval sciences. The Moors are shown to affect not only European mathematics and map-making, agriculture and architecture, but their markets, their music and their machines. The ethnicity of the Moor is re-examined, as is his unique contribution, both as creator and conduit, to the first seminal phase of the industrial revolution. |
nimble robin landa: Stand Out Denise Anderson, 2016 The design marketplace has never been more competitive, or demanded more from emerging talent. To succeed, you must navigate the transition from learner to professional with purpose and precision. In Stand Out: Building Your Design Portfolio, Denise Anderson offers a hands-on, three-step, full-color action plan for establishing your unique brand, crafting a killer portfolio, tailoring and delivering your message, getting your perfect design job, and excelling once you're hired. In this superbly organized and beautifully designed book, Anderson distills 20+ years of experience as a graphic designer, entrepreneur, instructor, and mentor, offering you powerful insights and easy-to-use tools for successfully launching your career. Whether you're in graphic design, advertising design, interactive or web design, fashion, or any other design field, Anderson will help you identify what makes you unique, and use it powerfully differentiate yourself from everyone else. Stand Out's step-by-step approach, hands-on work exercises, and short, easy-to-absorb chapters guide you through: Clarifying your brand purpose and unique attributes Designing your brand identity, encompassing all brand touchpoints Creating an online presence that showcases you at your best Self-promoting your brand, from social media to print leave-behinds Optimizing your portfolio for the industry and company where you want to work Discovering what's hot in portfolio design and strategy - and what's not Understanding what employers want from you Producing your digital and/or print portfolio Choosing your mentor(s) and creating your personal advisory board Developing a personal job plan you can start executing right now Protecting your work against theft Identifying your dream job Writing and designing outstanding resumes and job-specific cover letters Interviewing and presenting your work effectively Accepting a position and negotiating salary Succeeding in your first job, and preparing for the next Stand Out brings together all the easy-to-use forms, checklists, and tools you'll need... multiple examples of great student and young professional portfolio work to show you how it's done... dozens of great tips and tricks... in the trenches insights from recent graduates... all you need to get where you want to go |
nimble robin landa: Visual Workout Robin Landa, Rose Gonnella, 2001 The exercises in this text expand upon graphic design applications and each exercise presents a creative problem intended to stimulate visual thinking, encourage sketching and ideas, and, prompt the reader to try new approaches. |
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