Advertisement
| neymar engaged: What Happened to Serie A Steven G. Mandis, 2018-10-04 In the 1980s and 1990s, Serie A was known as 'Il campionato più bello del mondo' – the most beautiful championship in the world – and had the highest match attendances in Europe. The stadiums were not only full of people, but full of colour, flags, songs and rituals. Italy hosted World Cup 1990 and the stadia and stars on show in Serie A became iconic. Across a ten year period from 1989 to 1999 a remarkable 10 different Serie A clubs occupied nearly half the places in the finals of the Champions League and Europa Cup. They were dominant. But then in the 2000s they began to fall behind and despite the Azzurri winning the World Cup in 2006 and Inter Milan winning the Champions League in 2010, Italian football was on a downwards trajectory that saw the national team fail to qualify for the 2018 World Cup, their first absence from the tournament since 1958. What happened and why? In this extraordinary book, Steven G. Mandis investigates. Given unprecedented behind-the-scenes access to Italian clubs and key decision makers and players, Mandis is the first outside researcher to rigorously analyse both the on-the-pitch and business aspects of a club and league. What he learns is completely unexpected and challenges popular explanations and conventional wisdom. |
| neymar engaged: PSG The Rise of a Giant Derick Mondalle, 2024-09-13 This book provides an in-depth look at the transformation of Paris Saint-Germain from a modest club in French football to a global superpower. From its origins, the merger with Stade Saint-Germain, through its initial challenges and its rise with the arrival of major investors, PSG has shaped its identity over the decades. Highlighting its biggest signings, its titles won and its relentless pursuit of the Champions League, the book explores the club's financial and sporting impact, its global brand and its rivalries. A comprehensive portrait of the evolution and ambition of one of the world's biggest clubs. |
| neymar engaged: The Reflective Teacher Ngozi Elizabeth Uche, 2021-11-24 A holistic and all-encompassing pedagogic resource, The Reflective Teacher includes everything early childhood educators in day care and preschool settings need, to inform their teaching and caring of infants, toddlers, and preschoolers. Rooted in a deep understanding of child development and attachment theories, this book provides practical instruction on creating a child-centered early-years learning environment, including: • Organizing the physical environment • Developing curriculum in line with the developmental objectives and the emerging needs of the children • Leveraging play as a means of learning Approaches and relationships that are highlighted to support the child’s developmental journey include: • Encouraging the social-emotional competencies of children • Dealing with challenging behaviors of children from a foundational standpoint • Individualizing responses according to the unique needs of every child • Building trusting relationships with parents, especially in challenging situations Every chapter is filled with step-by-step guides for planning and include real-life examples early years educators will find helpful as they work to individualize care for each child in a fun, safe, nurturing, and educational environment. |
| neymar engaged: Pressure Geir Jordet, 2024-05-30 FOREWORD BY ARSÈNE WENGER Includes exclusive interviews with Erling Haaland, Martin Ødegaard, Robert Lewandowski and other Premier League players 'A gripping, surprising and deeply humane look at one of the most intense pieces of drama on earth.' James Graham, author of Dear England 'I can score penalties in my sleep, so why not that one?' Marcus Rashford, Euros 2021 The penalty shootout is the most intense drama in sport. The anxious wait, the building dread, the lonely, heavy-legged walk towards the penalty spot. One kick while the world holds its breath. Even football's most casual observers cannot escape the nerve-wracking suspense. What happens to a footballer's brain and body in these heart-pounding moments of pressure? Why do some thrive while others choke? In this ground-breaking book, sport psychology Professor Geir Jordet dissects each agonising element of the shootout's duel and the universal human stress mechanisms that it triggers and illuminates. Drawing on two decades of studying the atomic nuances of performance under pressure, Jordet's vivid case studies take you behind the scenes of football's most nail-biting moments. He interviews superstars and shares stories from his work with top teams and some of the world's best players. In the penalty shootout, as in life, it is often the tiny, seemingly invisible decisions that impact success and failure. After reading this book, you will have fresh insights and a newly acquired understanding of those dreaded moments when the pressure builds - how to handle them. |
| neymar engaged: Football Leaks Rafael Buschmann, Michael Wulzinger, 2018-05-14 'Probably the biggest story in football of the last decade ... Reads like a Cold War thriller.' - Best Football Books of 2019, FourFourTwo *** One anonymous football fan. 18.6 million confidential documents. This is the explosive story of the biggest leak in sporting history - and the shady underworld of modern football. In 2016, a whistle-blower known only as 'John' started to leak a treasure trove of top-secret files to German newspaper Der Spiegel. These documents reveal the clandestine dealings of clubs, players and agents at the highest echelons of international football. And the story they tell is astonishing. From the eye-popping details of player transfers, including Neymar Jr, Pogba and Coutinho, to the loopholes and opaque tax structures that ensure maximum earnings for players and agents alike, this is a tale rife with rapacious greed and questionable deals. At the same time, it is the gripping story of a fan who wanted to free football from its corrupt overlords - and now finds himself on the run. |
| neymar engaged: The Multilingual Marketer's Bible Maria Johnsen, The Multilingual Marketer’s Bible is a comprehensive guide designed to equip businesses with the tools they need to thrive in an increasingly interconnected world. In this dynamic landscape, where global expansion and diverse audiences are paramount, this book emerges as an indispensable resource. At its core, this book emphasizes the pivotal role of multilingualism in digital marketing strategies along with case studies. As businesses navigate the complexities of globalization, speaking the language of their target audience becomes imperative. Establishing credibility, trust, and resonance across linguistic barriers is not just beneficial but essential for sustainable growth. Explore multilingual digital marketing guide to become the market leader in your niche. |
| neymar engaged: Football in the Middle East Abdullah Al-Arian, 2022-08-10 Far and away the most popular sport in the world, football has a special place in Middle Eastern societies, and for Middle Eastern states. With Qatar hosting the 2022 FIFA World Cup, this region has been cast into the global footballing spotlight, raising issues of geopolitical competition, consumer culture and social justice. Taking an interdisciplinary approach, this book examines the complex questions raised by the phenomenon of football as a significant cultural force in the Middle East, as well as its linkages to broader political and socioeconomic processes. The establishment of football as a national sport offers significant insight into the region’s historical experiences with colonialism and struggles for independence, as well as the sport’s vital role in local and regional politics today–whether at the forefront of popular mobilisations, or as an instrument of authoritarian control. Football has also served as an arena of contestation in the formation of national identity, the struggle for gender equality, and the development of the media landscape. The twelve contributions to this volume draw on extensive engagement with the existing body of literature, and introduce original research questions that promise to open new directions for the study of football in the Middle East. |
| neymar engaged: Multilingual Digital Marketing Maria Johnsen, 2024-05-09 Step into the vibrant world of multilingual digital marketing strategies, where boundaries blur, and opportunities for global triumph abound. My dedication to this field, fueled by a fervent belief in the transformative power of effective communication, has led me to pen this book. Having personally witnessed both the challenges and triumphs of enterprises navigating diverse markets, I am driven to impart the knowledge and insights I've acquired over the years. Through immersive case studies and blueprints drawn from a spectrum of global industries, I offer tangible examples that illuminate the unique obstacles faced by businesses operating in multilingual contexts. Moreover, I furnish you with battle-tested tactics and actionable approaches to surmount these challenges and assert your dominance in the marketplace. Whether you're a seasoned digital marketer seeking to broaden your horizons or an enterprising entrepreneur aiming to conquer new frontiers, this book serves as your indispensable roadmap to harnessing the vast potential of multilingual digital marketing. We will explore the nuances of localization, increasing ROI through content marketing and much more. |
| neymar engaged: The Heart of Football: Unforgettable Stories of Heroes and Their Legacy Gertrude Ramirez, 2025-03-26 Unveil the captivating tales of football heroes who left an indelible mark on the sport in The Heart of Football. This engaging read delves into the lives of legendary players, their triumphs, challenges, and the profound impact they've had on the game and its enthusiasts. Beyond the scores and statistics, this book offers a glimpse into the personal journeys of these icons. From humble beginnings to moments of glory and adversity, each story unfolds the complexities and emotions that drive these athletes to push the boundaries of their abilities. The book's vivid storytelling and behind-the-scenes anecdotes will resonate with football fans of all ages. The Heart of Football not only celebrates the triumphs of these players but also sheds light on the challenges they faced. It explores the personal sacrifices, injuries, and setbacks that tested their resilience and ultimately shaped their legacies. By understanding the struggles they overcame, readers will gain a deeper appreciation for the determination and passion that fuels these extraordinary individuals. This book is more than just a collection of stories; it's a testament to the transformative power of sport. It inspires readers to pursue their dreams, overcome obstacles, and strive for greatness, both on and off the field. By immersing themselves in the captivating narratives of these football heroes, readers will discover the true meaning of sportsmanship, teamwork, and the indomitable spirit that unites all fans of the beautiful game. |
| neymar engaged: Strategic Sport Communication W. Timothy Coombs, Jennifer L. Harker, 2021-09-15 Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process—an integration of marketing communication, public relations, and advertising—can be applied to sports communication for individual athletes, teams, and leagues. The book is founded on the premise that the strategic communication process in sport communication is grounded in understanding the fans and sources of revenue. Looking at sports globally, it offers readers the traditional multi-step, linear approach to strategic communication message development along with the transmedia narrative transportation method, a non-linear approach that centers on narratives to engage target audiences and urge them to contribute their own material to messaging. With case studies and practical examples, it also highlights additional issues such as race and gender, social media, ethics, and athlete health. It is an ideal text for undergraduate and graduate courses in public relations or strategic communication and sport communication. An online instructor’s manual accompanies the text, including lecture slides; a sample strategic sports communication plan; a test bank; links to key web sites that discuss sports and sports communication concerns; links to case studies with class discussion prompts; sample assignments; a sample course syllabus; and suggestions for further reading. Please visit www.routledge.com/9780367898724. |
| neymar engaged: An Almanac of Contemporary Characterisation of Judicial Restatements -Annotated with Treaties, Statutes, Rules and Commentaries 'lai Oshitokunbo Oshisanya, 2025-05-01 JuriScience, is an approach through systematic study of the structure of legal phenomena in the law of nature from the perspective of philosophy of science, to inform by exploration of formulas, relations or order of phenomena, as held in the world under stipulated set of conditions, either universally or in a stated proportion of formalised categories in this jurisprudential version. |
| neymar engaged: Ma vie avec Neymar Junior Pierrick Guinard, 2023-04-03 Doit-on, parce qu'on n'est qu'une simple bactérie de l'épiderme d'un homme, se soumettre à une insupportable clandestinité et renoncer de la sorte à toute notoriété chez les humains ? Doit-on, parce qu'on est qu'un écrivaillon anonyme de troisième zone, se résigner à ne jamais défrayer la chronique littéraire qui le gratifierait de quelques miettes de considération ? Or, un jour, l'homme s'aperçoit que l'être ridicule, doté seulement d'une cellule sans noyau, est hébergé par une icône planétaire, objet de tous les regards et de toutes les ferveurs. Alors, sans scrupule, il s'empare du microbe, en crée un personnage romanesque digne d'intérêt car intimement lié à la star, afin de s'envelopper indécemment des effluves de sa réputation. Cette histoire est celle de « Petite Vie ». Elle raconte sa vie avec Neymar Junior, décryptant un à un les mystérieux tatouages qui couvrent son épiderme. Elle évoque aussi l'escroc cynique qui la sortit de l'ombre pour profiter sans retenue de la lumière de la star et ériger ainsi sa publicité. |
| neymar engaged: Football and Social Sciences in Brazil Sérgio Settani Giglio, Marcelo Weishaupt Proni, 2021-11-02 This book presents a kaleidoscopic view of the multidisciplinary field of research developed within Brazilian social sciences to study football as a major cultural and social phenomenon in the country. As a contributed volume, it brings together chapters authored by researchers from different disciplines, such as sociology, anthropology, political science, history, geography, economy, communication studies and physical education, who contributed to make Brazilian football a multifaceted object of study for the human and social sciences. The book is divided in four parts. The first two parts are dedicated to the classic areas, in which the best known research lines are concentrated: part one focuses on politics and history, while part two is dedicated to sociology and anthropology. The third part brings together studies from other four different areas: communication studies, geography, economy and physical education. The fourth part is organized not by disciplines, but around transversal themes, such as gender, violence, fans and racism. The varied approaches and different interpretations brought together in this book seek to provide an overview of the fertile academic debate that has stimulated the renewal of scientific research on football in Brazil, which makes Football and Social Sciences in Brazil a useful resource for researchers from different disciplines within the human and social sciences interested in the study of football as major cultural and social phenomenon all over the world. |
| neymar engaged: A Tale of Four Worlds David Ottaway, Marina Ottaway, 2019-08-01 First came the disintegration of the Ottoman Empire following World War I; then, in the 1950s and '60s, the Nasser-inspired wave of Arab nationalism and socialism. The Arab world's third great political cataclysm of the past 100 years has also brought permanent changes, but not as its activists had hoped: the 2011 uprisings. Their consequences have differed greatly from area to area, splintering the Arab region into four different worlds. The Levant states have disintegrated, possibly irreversibly. The Gulf monarchies have embarked on far-reaching plans of economic and social change to stave off discontent. Egypt has retreated into military authoritarianism and a war on Islamists, threatening its future stability. Only the Maghreb countries, which have started integrating Islamists into their political systems, offer some hope for progress toward democracy. Marina and David Ottaway have brought together fifty years of experience observing the Arab world, and a wealth of first-hand information gathered from living and travelling extensively in the region. A Tale of Four Worlds is an indispensable analysis of the profound upheavals that have shaken--and continue to transform--Arab and global politics. |
| neymar engaged: Social Media Communication Jeremy Harris Lipschultz, 2023-07-18 This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining platforms like Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics – all promoting the critical thinking that is needed to use new, evolving and maturing networking tools effectively within social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry’s leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they will need to both evaluate and utilize current and future forms of social media communication. Updates to the fourth edition include expanded discussion of disinformation, the impact of artificial intelligence (AI), natural language chatbots, virtual and augmented reality technologies and the COVID-19 infodemic. Social Media Communication is the perfect social media primer for students and professionals and, with a dedicated online teaching guide, ideal for instructors, too. |
| neymar engaged: The Gardens of My Soul Franklin Díaz, An invitation to transform your life and find your own path to true happiness. A thorough and accessible analysis for all audiences, offering practical tools for those who ponder the purpose of existence and how to achieve stable and lasting happiness. More than a conventional self-help book, it is a sincere testimony of personal transformation, resilience, and self-realisation. Drawing from a personal experience of loss and existential crisis, the author takes us on an intellectual journey in search of answers, delving into philosophy, psychology, and spirituality to unravel the deepest mysteries of human existence. From Aristotle to Viktor Frankl, including Buddhism, Positive Psychology, and Cognitive Behavioural Therapy, the book explores various perspectives that have sought to define the meaning of life and the pursuit of happiness. With warm yet rigorous prose, the author invites readers to reflect on their own journey, to question the beliefs that hold them back, and to discover that happiness is not a distant, unattainable destination, but a daily, consistent, and enduring creation. |
| neymar engaged: The Routledge Companion to Media Anthropology Elisabetta Costa, Patricia G. Lange, Nell Haynes, Jolynna Sinanan, 2022-09-30 The Routledge Companion to Media Anthropology provides a broad overview of the widening and flourishing area of media anthropology, and outlines key themes, debates, and emerging directions. The Routledge Companion to Media Anthropology draws together the work of scholars from across the globe, with rich ethnographic studies that address a wide range of media practices and forms. Comprising 41 chapters by a team of international contributors, the Companion is divided into three parts: Histories Approaches Thematic Considerations. The chapters offer wide-ranging explorations of how forms of mediation influence communication, social relationships, cultural practices, participation, and social change, as well as production and access to information and knowledge. This volume considers new developments, and highlights the ways in which anthropology can contribute to the study of the human condition and the social processes in which media are entangled. This is an indispensable teaching resource for advanced undergraduate and postgraduate students and an essential text for scholars working across the areas that media anthropology engages with, including anthropology, sociology, media and cultural studies, internet and communication studies, and science and technology studies. Chapters 7, 12 and 15 (CC-BY-NC-ND) and Chapter 6 (CC-BY-ND) of this book are freely available as downloadable Open Access PDFs at http://www.taylorfrancis.com. |
| neymar engaged: Policing the Revolution Rebecca Hanson, 2025-03-04 Since the mid-2000s Venezuela has been ranked one of the most violent countries in the world as homicides and police violence skyrocketed. Much has been written about the country's turn to Chavismo but scholarship has ignored what will perhaps be the revolution's most important legacy: how Chavista policies transformed coercive power and the security landscape. In Policing the Revolution, Rebecca Hanson provides the first in-depth analysis of policing and security policies during the Bolivarian Revolution in Venezuela, focusing on the experiences of three groups: police officers, police reformers, and residents of neighborhoods most affected by violence. Drawing on ethnographic, interview, and survey research collected over ten years, she analyzes how security policies within the context of the pink tide and later turn to authoritarianism contributed to the expansion of lateral violence and the pluralization of non-state armed actors. Far from the always-already authoritarian project proposed by many scholars and pundits, Hanson shows that the Bolivarian Revolution was defined by highly contested and contrasting visions of security that resulted in a fragmented and inconsistent ordering of state and society. Moreover, by pairing the vantage point of street-level police officers with that of ordinary barrio residents, she provides a unique analysis of how insecurity during revolution was experienced from below. Rethinking the relationship between revolution, violence, and state-building, this book is essential reading to understand how and why violence increased so dramatically in Venezuela in the twenty-first century. |
| neymar engaged: The Real Madrid Revolution Steven G. Mandis, 2024-11-19 Real Madrid’s innovative, modern strategies may not only keep them on top—but save soccer itself. Featuring behind-the-scenes coverage and expert analysis, this book gives fans an up close and personal look at one of the world’s most legendary teams during a major crossroads for the sport. Former Columbia Business School adjunct professor Steven G. Mandis, who analyzed Real Madrid’s path to success in The Real Madrid Way, returns to examine how the club is coping with systemic changes in the sport of soccer and innovating the sport in the process. Founded in 1902 and granted a royal title by the king of Spain in 1920, Real Madrid Club de Fútbol went onto become the world’s most valuable sports team (by revenue), most popular sports team (by social media followers), and most successful sports team (by number of trophies). But today, this legendary, member-owned soccer team faces significant challenges, including: Soccer losing the global entertainment battle against other sports and platforms The proliferation of closely government-related, private equity, and multi-club ownership models—while Real Madrid are a not-for-profit club owned by 92,000 members The financial dominance and further separation of the English Premier League, the so-called “NBA of football” The conflicts of FIFA and UEFA being both regulators and hosts of tournaments A more congested schedule, leading to a glut of matches and more player injuries Players who earn more from endorsements than from playing the game An explosion of media platforms that enable a young generation of global fans to watch and engage with sports and entertainment in new and nontraditional ways With their top-tier status, not to mention the supremacy of their sport, hanging in the balance, Real Madrid’s trademark passion and values have never been more important. The Real Madrid Revolution showcases what it takes to stay on top when external forces are not working your favor—and how to innovate to be stronger than ever. |
| neymar engaged: Sports Business Management George Foster, Norm O'Reilly, Antonio Dávila, 2016-01-08 Sports Business Management will equip students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing, and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice. Foster, O’Reilly, and Dávila present a set of modular chapters supported with plenty of examples, mini-cases, and exercises to help students apply the decision-making approach to real-world situations. Covering an international array of sports and organizations – including the Olympic Games, FIFA World Cup, US Major League Baseball, and more – the book also covers unique topics such as diversity in sport, the impact of technology, and social media. Rounding this out, the book provides around 50 Harvard/Stanford cases, along with case notes for instructors. This is an ideal textbook for upper-level undergraduate and graduate students of sports business and management, fully supported by a companion website featuring PowerPoint slides, test questions, teaching notes, and other tools for instructors. |
| neymar engaged: From Filmmaker Warriors to Flash Drive Shamans Richard Pace, 2021-04-30 From Filmmaker Warriors to Flash Drive Shamans broadens the base of research on Indigenous media in Latin America through thirteen chapters that explore groups such as the Kayapó of Brazil, the Mapuche of Chile, the Kichwa of Ecuador, and the Ayuuk of Mexico, among others, as they engage video, DVDs, photography, television, radio, and the internet. The authors cover a range of topics such as the prospects of collaborative film production, the complications of archiving materials, and the contrasting meanings of and even conflict over embedded aesthetics in media production—i.e., how media reflects in some fashion the ownership, authorship, and/or cultural sensibilities of its community of origin. Other topics include active audiences engaging television programming in unanticipated ways, philosophical ruminations about the voices of the dead captured on digital recorders, the innovative uses of digital platforms on the internet to connect across generations and even across cultures, and the overall challenges to obtaining media sovereignty in all manner of media production. The book opens with contributions from the founders of Indigenous Media Studies, with an overview of global Indigenous media by Faye Ginsburg and an interview with Terence Turner that took place shortly before his death. |
| neymar engaged: The Altars Where We Worship Juan M. Floyd-Thomas, Stacey M. Floyd-Thomas, Mark G. Toulouse, 2016-12-02 While a large percentage of Americans claim religious identity, the number of Americans attending traditional worship services has significantly declined in recent decades. Where, then, are Americans finding meaning in their lives, if not in the context of traditional religion? In this provocative study, the authors argue that the objects of our attention have become our god and fulfilling our desires has become our religion. They examine the religious dimensions of six specific aspects of American culturebody and sex, big business, entertainment, politics, sports, and science and technologythat function as “altars†where Americans gather to worship and produce meaning for their lives. The Altars Where We Worship shows how these secular altars provide resources for understanding the self, others, and the world itself. “For better or worse,†the authors write, “we are faced with the reality that human experiences before these altars contain religious characteristics in common with experiences before more traditional altars.†Readers will come away with a clearer understanding of what religion is after exploring the thoroughly religious aspects of popular culture in the United States. |
| neymar engaged: Media Management and Live Experience Alex Connock, 2024-04-03 Global and authoritative, this textbook maps modern, live experience media, the categories that thrive on real-time engagement and human connection – even in the age of synthetic content, AI and the Metaverse. Sports and sports betting, festivals, comedy, concerts, tours and theme parks are covered – plus theatre, trade events, conventions, museums and galleries, and immersive media. Live media events included are Burning Man, Glastonbury, the Indian Premier League, the English Premier League, Olympics, NBA and Bundesliga – plus sell-out Taylor Swift tours, the World Cup, Super Bowl, Ryder Cup and Formula One. Business models in this media category start with ticketing and advertising – now amplified with ecommerce, affiliate marketing, subscription and gambling transactions. Deep dives ask: Why is Saudi Arabia investing billions into golf and football? Why is standup comedy big in Nigeria? How are Broadway and the West End evolving? What do immersive technologies like Abba Voyage and the MSG Sphere offer for the future? With class questions, a quiz, summaries and slides for each chapter, this is a guide and course structure for anyone at university level or in industry studying the media, music, entertainment, events, exhibitions, sports, social media or gambling industries. |
| neymar engaged: Sport Marketing Windy Dees, Patrick Walsh, Chad D. McEvoy, Stephen McKelvey, Bernard James Mullin, Stephen Hardy, William A. Sutton, 2022 This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace-- |
| neymar engaged: Loveworks Brian Sheehan, 2013-05-28 In 2004 Kevin Roberts wrote Lovemarks: the future beyond brands. It was admired by many as a breakthrough in marketing thinking but was also controversial because of its surprisingly obvious thesis: that emotional connections are at the heart of sustained relationships between producers, retailers, and consumers. While many companies were using the language of war in their marketing (target, penetrate, ambush), Roberts was using the language of love (mystery, sensuality, intimacy). He explained in simple terms what people are often loath to admit: we make decisions with our emotions over our reason. Lovemarks described the journey by which brands could move from consumer respect based on intellect, to consumer love based on emotion—and in return gain loyalty beyond reason. In 2010 Advertising Age magazine named Lovemarks one of their ideas of the decade, while noting that the roadmap for brands to achieve Lovemark status was still not entirely clear. Loveworks: How the world's top marketers make emotional connections to win in the marketplace adds to the original Lovemarks by showcasing real-world business examples and outlining the roadmaps followed by several world-renowned brands to achieve Lovemark status: Procter & Gamble, Toyota, Visa, General Mills, Miller, T-Mobile, and Lenovo are just a few examples of businesses winning in the marketplace through the application of the Lovemarks theory, maintaining laser-like focus on making and sustaining emotional connections with consumers. Loveworks features 20 case stories from clients and markets worldwide in widely varying categories. My book shows that Lovemarks thinking works—anywhere, anytime. All it takes is having the brains to implement it, the guts to see it through, and an abiding faith in emotion as your compass, says Brian Sheehan. |
| neymar engaged: Video Marketing Strategy Jon Mowat, 2018-03-03 Harness the power of video and create effective video marketing campaigns that will raise brand awareness, increase sales, drive website traffic and deliver ROI on marketing budgets, with this invaluable guide to creating engaging content. Written by the experienced and award-winning video marketer, Jon Mowat. Video is the single most effective tool that marketers can use to cut through the noise and deliver measurable results. Driven by consumer demand and with the backing of the largest social media platforms, our world is becoming 'video first'. Video Marketing Strategy allows marketers to harness the power of video, with an in-depth look at the world's most powerful medium and how it can radically magnify a brand's voice by creating a level of emotional engagement that can't be achieved any other way. Exploring both theory (why are humans so affected by video on mobile devices?) and practice (what's the key to making videos that deliver results?), this book looks at how multiple videos can form wider campaigns, while exploring content hubs, activation strategies and testing. Filled with invaluable advice, tips and strategies for incorporating video into a wider content marketing plan, plus insights from prominent industry practitioners and case studies from around the world, across sectors and industries, this book offers readers the magic formula for using video campaigns successfully. |
| neymar engaged: Sport Analytics Gil Fried, Ceyda Mumcu, 2016-11-10 The increasing availability of data has transformed the way sports are played, promoted and managed. This is the first textbook to explain how the big data revolution is having a profound influence across the sport industry, demonstrating how sport managers and business professionals can use analytical techniques to improve their professional practice. While other sports analytics books have focused on player performance data, this book shows how analytics can be applied to every functional area of sport business, from marketing and event management to finance and legal services. Drawing on research that spans the entire sport industry, it explains how data is influencing the most important decisions, from ticket sales and human resources to risk management and facility operations. Each chapter contains real world examples, industry profiles and extended case studies which are complimented by a companion website full of useful learning resources. Sport Analytics: A data-driven approach to sport business and management is an essential text for all sport management students and an invaluable reference for any sport management professional involved in operational research. |
| neymar engaged: Xuanming Taoist Master Maple leaves, 2024-01-13 Someone downstairs saw him, did a quick check and let him through. After all, Lin Zhiming is now the second dragon king, and his image has been imprinted in the minds of many dragon people. |
| neymar engaged: Chasing Salah Simon Hughes, 2024-11-07 The definitive biography of Liverpool legend and the most famous Egyptian footballer in the history of the sport, Mohamed Salah. Salah's achievements are, in many ways, unparalleled. A Champions League and Premier League winner, he is a two-time African Footballer of the Year who straddles two worlds. The first is the continent he comes from, as well as the Middle East. The second is Europe, where he has broken all sorts of goalscoring records at Liverpool, helping him to become the most identifiable Muslim player on the planet. And yet, despite his consistent success on the pitch, record-breaking, team victories and popular persona, little is known about the Liverpool forward, or the competing forces around him. That is, until now. Award-winning football journalist and author Simon Hughes expertly pieces together a fascinating portrait of this enigmatic football icon. From his relationships with his teammates to what motivates him; from how the events of the past decade in Egypt have impacted his life, to what's next in his career - Chasing Salah reveals all. |
| neymar engaged: EA Sports FIFA Raiford Guins, Henry Lowood, Carlin Wing, 2022-07-14 If there is anything close to a universal game, it is association football, also known as soccer, football, fussball, fútbol, fitba, and futebol. The game has now moved from the physical to the digital - EA's football simulation series FIFA - with profound impacts on the multibillion sports and digital game industries, their cultures and players. Throughout its development history, EA's FIFA has managed to adapt to and adopt almost all video game industry trends, becoming an assemblage of game types and technologies that is in itself a multi-faceted probe of the medium's culture, history, and technology. EA Sports FIFA: Feeling the Game is the first scholarly book to address the importance of EA's FIFA. From looking at the cultures of fandom to analyzing the technical elements of the sports simulation, and covering the complicated relations that EA's FIFA has with gender, embodiment, and masculinity, this collection provides a comprehensive understanding of a video game series that is changing the way the most popular sport in the world is experienced. In doing so, the book serves as a reference text for scholars in many disciplines, including game studies, sociology of sports, history of games, and sports research. |
| neymar engaged: Soccer in Mind Andrew M. Guest, 2021-11-12 From the FIFA World Cup to pick-up games at your local park, soccer is the closest thing in our world to a universal entertainment. Many writers use this global popularity to describe the game’s winners and losers, but what happens when we use social science to explore how soccer intersects with culture, society, and the self? This book provides a thinking fan’s guide to the world’s most popular game, proposing a way of engaging soccer that sparks intellectual curiosity and employs critical consciousness. Using stories and data, along with ideas from sociology, psychology, and across the social sciences, it provides readers with new ways of understanding fanaticism, peak performance, talent development, and more. Drawing on concepts ranging from cognitive bias to globalization, it illuminates meanings of the game for players and fans while investigating impacts on our lives and communities. While it considers soccer cultures across the globe, the book also analyzes what makes U.S. soccer culture special, including its embrace of the women’s game. As a scholar, former minor league player and coach, and fan, Andrew Guest offers a distinctive perspective on soccer in society. Whatever name you call it, and whatever your interest in it, Soccer in Mind will enrich your own view of the one truly global game. |
| neymar engaged: Wizard - Novel 1 - Chronicles of Tierra Manikya Sanghi, 2023-10-23 'Wizard' is the New, Revised, Updated and Thrilling Second Edition of Novel 1 of the multiple Award Winning Epic Fiction Novel Series 'Chronicles of Tierra'. It has received remarkable reviews from the readers, along with praise from press and media worldwide. Manikya Sanghi, the young Indian author of this series has also been graced with the highest honour of being featured among the Top 50 Indian Authors in 2023. READ ON... AS THIS EPIC ADVENTURE UNFOLDS... IN THIS TALE UNTOLD... “This story will inspire all to overcome their innermost darkness and help them achieve their true potential.” ~ Hindustan Times Newspaper “ The Wizard... has finesse and details like that of a successful film script...” ~ Amazon Customer In an age of magic, under starry skies so bright, Sugatin & Saeru's birth, a wondrous and divine sight. Born to royalty, to King and Queen so grand, Yet a dark curse would soon twist Sugatin’s fate's hand. The Queen of Albatross, with wicked decree, Cast a spell that forever altered his destiny. Innocence turned to snarls, a heart gone astray, Evil's embrace, the guiding force, at play. A prophecy of hope, from King Starion's voice, 'The One' could redeem, provide a choice. But Sugatin's path, veiled by shadows and despair, As evil consumed, his soul laid bare. Can redemption be found in this twisted scheme, In 'The One' who could shatter the curse's dream? An epic adventure unfolds, a tale untold, In the search for light, in a heart grown cold. GET IT NOW... READ ON IN THIS EXCITING ADVENTURE... |
| neymar engaged: This Is Not a Border J.M. Coetzee, William Sutcliffe, Michael Ondaatje, Teju Cole, Alice Walker, Michael Palin, Deborah Moggach, China Miéville, Jeremy Harding, Henning Mankell, Molly Crabapple, Linda Spalding, Adam Foulds, Gillian Slovo, Geoff Dyer, Chinua Achebe, Mahmoud Darwish, Yasmin El-Rifae, Suheir Hammad, Mercedes Kemp, Najwan Darwish, Susan Abulhawa, Suad Amiry, Sabrina Mahfouz, John Horner, Bridget Keenan, Pankaj Mishra, Kamila Shamsie, Atef Abu Saif, Selma Dabbagh, Jehan Bseiso, Omar El-Khairy, Remi Kanazi, Maath Musleh, Ghada Karmi, Ed Pavlic, Muiz,, Ru Freeman, Nancy Kricorian, Nathalie Handal, Mohammed Hanif, Victoria Brittain, Rachel Holmes, Raja Shehadeh, Claire Messud, Jamal Mahjoub, 2017-07-18 Writers from Alice Walker to Michael Ondaatje to Claire Messud share their thoughts on one of the most vital gatherings of writers and readers in the world. The Palestine Festival of Literature was established in 2008 by authors Ahdaf Soueif, Brigid Keenan, Victoria Brittain and Omar Robert Hamilton. Bringing writers to Palestine from all corners of the globe, it aimed to break the cultural siege imposed by the Israeli military occupation, to strengthen artistic links with the rest of the world, and to reaffirm, in the words of Edward Said, the power of culture over the culture of power. This Is Not a Border is a collection of essays, poems, and sketches from some of the world's most distinguished artists, responding to their experiences at this unique festival. Both heartbreaking and hopeful, their gathered work is a testament to the power of literature to promote solidarity and hope in the most desperate of situations. Contributing authors include J. M. Coetzee, China Miéville, Alice Walker, Geoff Dyer, Claire Messud, Henning Mankell, Michael Ondaatje, Kamila Shamsie, Michael Palin, Deborah Moggach, Mohammed Hanif, Gillian Slovo, Adam Foulds, Susan Abulhawa, Ahdaf Soueif, Jeremy Harding, Brigid Keenan, Rachel Holmes, Suad Amiry, Gary Younge, Jamal Mahjoub, Molly Crabapple, Najwan Darwish, Nathalie Handal, Omar Robert Hamilton, Pankaj Mishra, Raja Shehadeh, Selma Dabbagh, William Sutcliffe, Atef Abu Saif, Yasmin El-Rifae, Sabrina Mahfouz, Alaa Abd El Fattah, Mercedes Kemp, Ru Freeman. |
| neymar engaged: The Impact of UEFA’s Financial Fair Play on certain key (financial) aspects of Football Clubs David Uhrhan, 2017-12-19 Master's Thesis from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, Frankfurt School of Finance & Management, language: English, abstract: This thesis sheds light on why UEFA came up with regulations in this form and what possible alternative forms the regulation framework could have taken. Additionally, the analysis shows how the relevant elements for the BE-calculation have evolved since the announcement of FFP and whether significant changes are perceptible. On top of this, the author will further investigate just how effective UEFA’s monitoring and sanctioning procedure are for clubs when breaches of FFP regulations occur and whether any improvements in the relevant measures indicators have taken place. This work shows that FFP has not been able to limit transfer spending or salary inflation in European club football. Moreover, it illustrates how the clubs’ financial situations have improved in recent years. Growing equity through owner’s capital contributions, new money through foreign takeovers as well as rising operating profits, enabled clubs to reduce their debt level and improve their BE-results. With revenue growth exceeding the growth of salary and operating costs, clubs have been able to reduce their losses and more and more clubs report bottom-line profits. Analyzing the different sources of revenue that clubs are obtaining and the relevance of each source over time, it is perceivable that especially the Money League (ML) clubs have been able to increase their income through commercial activities while smaller clubs benefit through collectively bargained broadcasting agreements. By enforcing FFP, UEFA has already excluded a few clubs from European club competitions, imposed monetary fines and squad size restrictions and entered into several settlement agreements with clubs not fulfilling the BE-criterion. However, UEFA lacks transparency about the monitoring process as they do not publish any information about different assessments of the BE-calculation and never state the explicit BE-results that clubs under settlement have realized. |
| neymar engaged: History of Waterbury and the Naugatuck Valley, Connecticut William Jamieson Pape, 1918 |
| neymar engaged: Global Africa Adekeye Adebajo, 2024-02-12 This book of 100 essays written over the last three post-apartheid decades provides profiles of pan-African figures, mostly from Africa and its diaspora in the Americas, Europe, and the Caribbean. It covers the most important figures of “Global Africa” — and some important non-African personalities — encompassing diverse historical and political figures, technocrats, activists, writers, public intellectuals, musical and film artists, and sporting figures. These include: Cecil Rhodes, Kwame Nkrumah, Nelson Mandela, Thabo Mbeki, Mobutu Sese Seko, Idi Amin, Barack Obama, Margaret Thatcher, Boutros Boutros-Ghali, Kofi Annan, Ngozi Okonjo-Iweala, Nkosazana Dlamini-Zuma, Adebayo Adedeji, Martin Luther King Jr., Wangari Maathai, Ruth First, Chinua Achebe, Wole Soyinka, James Baldwin, Maya Angelou, Toni Morrison, Bell Hooks, Buchi Emecheta, Ali Mazrui, Edward Said, Angela Davis, Fela Anikulapo-Kuti, Bob Marley, Michael Jackson, Burna Boy, Asa, Muhammad Ali, Pelé, Eusébio, Diego Maradona, Viv Richards, Jonah Lomu, Hakeem Olajuwon, and many others. Print edition not for sale in Sub-Saharan Africa. |
| neymar engaged: Routledge Handbook of Sport for Development and Peace Holly Collison, Simon C. Darnell, Richard Giulianotti, P. David Howe, 2018-10-09 Sport and physical activity are now regularly used to promote social and economic development, peacebuilding and conflict resolution, on an international scale. The emergence of the ‘Sport for Development and Peace’ (SDP) sector, comprised of governments, NGOs, sport organizations and others, reveals a high level of institutionalization of this activity, while SDP now constitutes an important element of the scholarly analysis of sport. This volume analyses and critically discusses the central elements of, and research issues within, the field of SDP and also provides a series of case studies (substantive and geographic) of key research. It is the most holistic and far-reaching text published on this topic to date. Featuring multidisciplinary perspectives from world-leading researchers and practitioners from around the world, the book covers a wide range of topics, including SDP structures, policies and funding streams, how SDP relates to human rights, social exclusion and corporate social responsibility, SDP and gender, SDP and disability, SDP and health, SDP and homelessness, and SDP and the environment. The Handbook of Sport for Development and Peace is a vital resource for researchers, students and educators in the fields of sports studies, physical education, sport for development and peace, sport-based youth development, sport and politics, sociology of sport, and sport policy. |
| neymar engaged: Back to the Roots: A Definitive Guide to Grassroots & Football Development Shaji Prabhakaran, 2017-04-19 The book presents an insight into football development and every aspect of it is comprehensively covered with a special focus on grassroots football. Back to the Roots illustrates in detail the player development process, underlining and envisaging key aspects required for the successful and sustainable player development pathway. It highlights the importance of football in schools and training academies for young talent. The author, being associated with the game and its development for many years, presents a road-map for making football an integral part of the school education system. With an emphasis on the role of leadership in football development for bringing in a change or developing the game from every aspect, this book is a must read for everyone involved with the beautiful game – be it budding players, administrators, fans, policy makers, parents, coaches as well as young and old enthusiasts of the game. |
| neymar engaged: Climate Change and Youth Linda Goldman, 2022-05-10 Climate Change and Youth is a pioneering book that opens the door to understanding the profound impact climate change has on the mental health of today’s young people. Chapters provide age-appropriate language for a meaningful dialogue and resources for acknowledging children’s voices, separating fact from fiction about environmental issues, encouraging participation in activism, creating tools to reduce stress, and highlighting inspirational role models and organizations for action. The book includes firsthand examples, research, children’s work, interviews, and terminology. It also shares age-appropriate resources and websites relating to climate change and challenges. Filling a large void in the literature on this topic, this essential resource offers techniques and tools that professionals and caring adults can use to address the stresses associated with climate change and offer strategies for hope, resilience, and action. |
| neymar engaged: Communication and Sport Michael L. Butterworth, 2021-07-19 Sport is a universal feature of global popular culture. It shapes our identities, affects our relationships, and defines our communities. It also influences our consumption habits, represents our cultures, and dramatizes our politics. In other words, sport is among the most prominent vehicles for communication available in daily life. Nevertheless, only recently has it begun to receive robust attention in the discipline of communication studies. The handbook of Communication and Sport attends to the recent and rapid growth of scholarship in communication and media studies that features sport as a central site of inquiry. The book attempts to capture a full range of methods, theories, and topics that have come to define the subfield of communication and sport or sports communication. It does so by emphasizing four primary features. First, it foregrounds communication as central to the study of sport. This emphasis helps to distinguish the book from collections in related disciplines such as sociology, and also points readers beyond media as the primary or only context for understanding the relationship between communication and sport. Thus, in addition to studies of media effects, mediatization, media framing, and more, readers will also engage with studies in interpersonal, intercultural, organizational, and rhetorical communication. Second, the handbook presents an array of methods, theories, and topics in the effort to chart a comprehensive landscape of communication and sport scholarship. Thus, readers will benefit from empirical, interpretive, and critical work, and they will also see studies drawing on varied texts and sites of inquiry. Third, the handbook of Communication and Sport includes a broad range of scholars from around the world. It is therefore neither European nor North American in its primary focus. In addition, the book includes contributors from commonly under-represented regions in Asia, Africa, and South America. Fourth, the handbook aims to account for both historical trajectories and contemporary areas of interest. In this way, it covers the central topics, debates, and perspectives from the past and also suggests continued and emerging pathways for the future. Collectively, the handbook of Communication and Sport aspires to provide scholars and students in communication and media studies with the most comprehensive assessment of the field available. |
Neymar - Wikipedia
Neymar da Silva Santos Júnior (Brazilian Portuguese pronunciation: [nejˈmaʁ dɐ ˈsiwvɐ ˈsɐ̃tuz ˈʒuni.oʁ] ⓘ; born 5 February 1992), also known as Neymar Júnior or simply Neymar, is a …
Neymar | Biography, Brazil, Santos FC, FC Barcelona, PSG, Al …
Jun 9, 2025 · Neymar (born February 5, 1992, Mogi das Cruzes, Brazil) is a Brazilian football (soccer) player who has the most international goals of any Brazilian footballer, having scored …
Neymar - Player profile 2025 - Transfermarkt
Neymar, 33, from Brazil Santos FC, since 2024 Attacking Midfield Market value: €12.00m * Feb 5, 1992 in Mogi das Cruzes, Brazil
Neymar: Biography, Brazilian Soccer Player, Athlete
Aug 15, 2023 · Brazilian soccer player Neymar is an award-winning forward and Olympic gold medalist. Read about his career with PSG and Brazil’s national team, son, and more.
Neymar left speechless after making first appearance for Santos …
Feb 6, 2025 · Neymar said he was left speechless after making his first appearance for Santos since returning to the Brazilian club where he began his illustrious career.
Welcome home Neymar! The Brazilian star returns to his …
SANTOS, Brazil (AP) — A tearful Neymar was welcomed back to his boyhood club on Friday by thousands of Santos fans and a concert in the home stadium beneath an electronic sign …
Neymar back from injury: Stats from Al Hilal return and when he …
Oct 22, 2024 · Neymar returned in Al Hilal's AFC Champions League game away to Al Ain of the UAE. He replaced Nasser Al-Dawsari in the 77th minute of the match, two minutes after...
Neymar "Soccer Player" - Biography, Age, Children and Married
Apr 27, 2025 · Neymar da Silva Santos Jr., commonly known as Neymar, is a Brazilian soccer superstar born on February 5, 1992, in Mogi das Cruzes, São Paulo, Brazil. He was destined …
50 Facts About Neymar - Facts.net
May 31, 2023 · Neymar da Silva Santos Júnior, known simply as Neymar, is one of the most influential and skilled footballers in the world. Born in 1992 in São Paulo, Brazil, Neymar’s …
Is Neymar’s career over? Everything we know about his injury …
Nov 14, 2024 · Neymar, who plays for Saudi Arabia’s Al Hilal team, returned to the field after 369 days. He played his first match a few weeks ago. On November 4, he experienced another...
Neymar - Wikipedia
Neymar da Silva Santos Júnior (Brazilian Portuguese pronunciation: [nejˈmaʁ dɐ ˈsiwvɐ ˈsɐ̃tuz ˈʒuni.oʁ] ⓘ; born 5 February 1992), also known as Neymar Júnior or simply Neymar, is a …
Neymar | Biography, Brazil, Santos FC, FC Barcelona, PSG, Al Hilal ...
Jun 9, 2025 · Neymar (born February 5, 1992, Mogi das Cruzes, Brazil) is a Brazilian football (soccer) player who has the most international goals of any Brazilian footballer, having scored …
Neymar - Player profile 2025 - Transfermarkt
Neymar, 33, from Brazil Santos FC, since 2024 Attacking Midfield Market value: €12.00m * Feb 5, 1992 in Mogi das Cruzes, Brazil
Neymar: Biography, Brazilian Soccer Player, Athlete
Aug 15, 2023 · Brazilian soccer player Neymar is an award-winning forward and Olympic gold medalist. Read about his career with PSG and Brazil’s national team, son, and more.
Neymar left speechless after making first appearance for Santos …
Feb 6, 2025 · Neymar said he was left speechless after making his first appearance for Santos since returning to the Brazilian club where he began his illustrious career.
Welcome home Neymar! The Brazilian star returns to his boyhood …
SANTOS, Brazil (AP) — A tearful Neymar was welcomed back to his boyhood club on Friday by thousands of Santos fans and a concert in the home stadium beneath an electronic sign …
Neymar back from injury: Stats from Al Hilal return and when he …
Oct 22, 2024 · Neymar returned in Al Hilal's AFC Champions League game away to Al Ain of the UAE. He replaced Nasser Al-Dawsari in the 77th minute of the match, two minutes after...
Neymar "Soccer Player" - Biography, Age, Children and Married
Apr 27, 2025 · Neymar da Silva Santos Jr., commonly known as Neymar, is a Brazilian soccer superstar born on February 5, 1992, in Mogi das Cruzes, São Paulo, Brazil. He was destined …
50 Facts About Neymar - Facts.net
May 31, 2023 · Neymar da Silva Santos Júnior, known simply as Neymar, is one of the most influential and skilled footballers in the world. Born in 1992 in São Paulo, Brazil, Neymar’s …
Is Neymar’s career over? Everything we know about his injury and …
Nov 14, 2024 · Neymar, who plays for Saudi Arabia’s Al Hilal team, returned to the field after 369 days. He played his first match a few weeks ago. On November 4, he experienced another...
