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| mcgraw hill intro to business: Understanding Business Today William G. Nickels, 2002 |
| mcgraw hill intro to business: Introduction To Business, Student Edition McGraw-Hill, 2007-01-18 The most comprehensive introductory high school business book on the market! |
| mcgraw hill intro to business: Loose-Leaf Edition Understanding Business William G. Nickels, Susan McHugh, James McHugh, 2021-01-26 The experienced author team, alongside the long-tenured McGraw Hill product team have created a market-leading product that meets the needs of nearly all classrooms, no matter the size, teaching modality or learning objectives. The content is unmatched in depth, breadth, currency, and relevancy, and is presented in an extremely readable format for students with all learning styles. A wealth of technology solutions engages students, enriches learning, furthers understanding, and simplifies instructors’ assessment processes. Course supplements tightly align with chapter concepts and to enhance retention, making instructors of all experience levels Grade-A rockstars. Unparalleled support from our Digital Faculty Consultants, Student Ambassadors, Implementation, Sales and Product Teams, all help to ensure both instructors and students benefit from the full experience of what is now the Gold Standard in Introduction to Business classes. |
| mcgraw hill intro to business: Introductory Financial Accounting for Business ISE Thomas Edmonds, Christopher Edmonds, Mark Edmonds, Jennifer Edmonds, Philip Olds, 2024-08-13 |
| mcgraw hill intro to business: Introduction to Business Lawrence J. Gitman, Carl Mcdaniel, Amit Shah, 2023-05-19 |
| mcgraw hill intro to business: Management Angelo Kinicki, Brian K. Williams, 2010-10-01 Blending scholarship and imaginative writing, ASU business professor Kinicki (of Kreitner/Kinicki Organizational Behavior 8e) and writer Williams (of Williams/Sawyer Using Information Technology 7e and other college texts) have created a highly readable introductory management text with a truly unique student-centered layout that has been well received by today’s visually oriented students. The authors present all basic management concepts and principles in bite-size chunks, 2- to 6-page sections, to optimize student learning and also emphasize the practicality of the subject matter. In addition, instructor and students are given a wealth of classroom-tested resources. |
| mcgraw hill intro to business: Basic Statistics for Business and Economics Douglas A. Lind, William G. Marchal, Samuel Adam Wathen, 2003 The Fifth Edition of Basic Statistics for Business and Economics is a shorter version of Lind/Marchal/Wathen's Statistical Techniques in Business and Economics, 12e. The authors of this text continue to provide a student-oriented approach to business statistics. In this book you will find step-by-step solved examples, realistic exercises, and up-to-date technology and illustrations. Book jacket. |
| mcgraw hill intro to business: Introduction to Business William G. Nickels, James M. McHugh, Susan M. McHugh, 2016 |
| mcgraw hill intro to business: Business Analytics Sanjiv Jaggia, Alison Kelly (Professor of economics), Kevin Lertwachara, Leida Chen, 2022 We wrote Business Analytics: Communicating with Numbers from the ground up to prepare students to understand, manage, and visualize the data; apply the appropriate analysis tools; and communicate the findings and their relevance. The text seamlessly threads the topics of data wrangling, descriptive analytics, predictive analytics, and prescriptive analytics into a cohesive whole. In the second edition of Business Analytics, we have made substantial revisions that meet the current needs of the instructors teaching the course and the companies that require the relevant skillset. These revisions are based on the feedback of reviewers and users of our first edition. The greatly expanded coverage of the text gives instructors the flexibility to select the topics that best align with their course objectives-- |
| mcgraw hill intro to business: LOOSE LEAF for M: Business Geoffrey A. Hirt, O. C. Ferrell, Linda Ferrell, 2021-02-04 M: Business is designed to be brief, highly visual, and flexible for today’s digital and entrepreneurial students. Its unique design and approach enable instructors to cover topics at the depth they desire with an unrivaled mixture of exciting, fresh content and resources to support active learning. M: Business represents the best value available in the brief Introduction to Business market without sacrificing currency, accuracy, or a robust teaching and learning package via McGraw Hill Connect®. |
| mcgraw hill intro to business: Essentials of Business Law LIUZZO, 2024-04-23 |
| mcgraw hill intro to business: The McGraw-Hill 36-Hour Course in Business Writing and Communication, Second Edition Kenneth W. Davis, 2010-03-19 Supercharge your writing skills . . . by the end of the week! In the workplace, your writing speaks volumes about you. Whether you’re crafting a three-line message or a 300-page report, you need to write in a polished, professional way—regardless of your position or profession. The McGraw-Hill 36-Hour Course in Business Writing and Communication puts you on the fast track to becoming a strong, persuasive business writer. Complete with exercises, self-tests, and an online final exam, this multifaceted business writing “course” teaches you how to: SEIZE READERS’ INTEREST INSTANTLY ELIMINATE NONSPECIFIC WORDS AND PHRASES MANAGE CROSS-CULTURAL WRITING CRAFT COMPELLING ONLINE COPY CREATE POWERFUL PRESENTATIONS Present yourself at the top of your game in every e-mail, memo, report, and presentation with The McGraw-Hill 36-Hour Course in Business Writing and Communication! |
| mcgraw hill intro to business: An Introduction to Business Ethics Joseph R. DesJardins, 2006 Since its inceptionAn Introduction to Business Ethics, by Joseph Desjardinshas been a cutting-edge resource for the business ethics course. Desjardin's unique approach encompasses all that an introductory business ethics course is, from a multidisciplinary perspective. It offers critical analysis and integrated perspective of philosophy with management, law, economics, and public policy. |
| mcgraw hill intro to business: Business Dynamics: Systems Thinking and Modeling for a Complex World with CD-ROM John Sterman, 2000-02-23 Today’s leading authority on the subject of this text is the author, MIT Standish Professor of Management and Director of the System Dynamics Group, John D. Sterman. Sterman’s objective is to explain, in a true textbook format, what system dynamics is, and how it can be successfully applied to solve business and organizational problems. System dynamics is both a currently utilized approach to organizational problem solving at the professional level, and a field of study in business, engineering, and social and physical sciences. |
| mcgraw hill intro to business: Law Business and Society Kari Smoker, ZUCKER, Kiren Dosanjh Zucker, Kristofer Neslund, Nancy Neslund, Tony Mcadams, 2024-04-24 |
| mcgraw hill intro to business: Introduction to Business Betty Jean Brown, John E. Clow, 2006 |
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| mcgraw hill intro to business: International Business Alan M. Rugman, Donald J. Lecraw, Laurence D. Booth, 1985 |
| mcgraw hill intro to business: Loose Leaf for Management: A Practical Introduction Denise Breaux Soignet, Angelo Kinicki, 2021-01-12 Management: A Practical Introduction, 10th edition, empowers students to develop their career readiness. Developed to help students read and learn management with a purpose, it takes a student centered approach. This is the first product to uniquely integrate a strategic career readiness theme throughout to address employers concerns about students graduating without being career ready. It continues to engage students through practical and relevant application of theory, current examples, imaginative writing, and resources that work. The revision expands its strategic career readiness theme, has overhauled the TRM with new detailed lesson plans to assist with course preparation for both in-person and online classes, integrates new coverage on creating shared value and sustainable development, and increases the examples to be inclusive and representative of our diverse body of today's managers and employees. |
| mcgraw hill intro to business: Business Plans that Work: A Guide for Small Business 2/E Andrew Zacharakis, Stephen Spinelli, Jeffry A. Timmons, 2011-03-18 Turn your great idea into BIG PROFITS with a powerful, persuasive business plan! With any endeavor, good planning is the key to good results—especially in the launch of a new business or product. Business Plans That Work gives you an easy-to-follow template for conceptualizing, writing, focusing, and revising a business plan that converts your business idea into financial profit. A virtual blueprint for entrepreneurial success, this new edition of the popular entrepreneur’s guide provides all the tools you need to communicate the value of your idea to investors and attract key talent, and create a plan you can turn to throughout the entire process of starting and running a business. You’ll learn how to: Determine what to include in each plan, why, and for whom Secure the capital you need to get the project off the ground Assess opportunities and risks involved in your project Avoid common pitfalls that cost money, time, and effort With Business Plans That Work, you have everything you need to create winning strategies for development, sales, marketing, operations, distribution, and everything else successful ventures are founded on. |
| mcgraw hill intro to business: The McGraw-Hill 36-Hour Course: Operations Management Linda L. Brennan, 2010-09-17 Take a crash course in boosting operational efficiency! Whether a business manufactures trucks, delivers packages, or sells coffee, it lives and breathes on its operations. Without exception. Ensuring smooth, efficient processes is a challenging task--but the rewards are immense.The McGraw-Hill 36-Hour Course: Operations Management puts you on the fast track to bolstering and managing the effectiveness of your organization’s operations. Complete with exercises, self-tests, and an online final exam, this virtual immersion course in operations management teaches you how to: Evaluate and measure existing systems’ performance Use quality management tools like Six Sigma and Lean Production Design new, improved processes Define, plan, and control costs of projects Take this in-depth course on operations management and put your vision into action. This is the only book on the syllabus. Class begins now! |
| mcgraw hill intro to business: The Articulate Executive: Learn to Look, Act, and Sound Like a Leader Granville N. Toogood, 1997-03-22 Granville N. Toogood is a top executive communications expert, as well as an established speaker, trainer, and writer. Before starting his own company in 1982, Mr. Toogood was a television reporter and network news producer for NBC and ABC. Today he works with a long list of blue-chip clients and has served as a consultant to 38 of the Fortune 50 CEOs, as well as thousands of senior-level executives, elected officials, and diplomats throughout the world. This book is based on his acclaimed corporate workshops in executive communications. Mr. Toogood resides in Darien, Connecticut. |
| mcgraw hill intro to business: Introductory Business Statistics 2e Alexander Holmes, Barbara Illowsky, Susan Dean, 2023-12-13 Introductory Business Statistics 2e aligns with the topics and objectives of the typical one-semester statistics course for business, economics, and related majors. The text provides detailed and supportive explanations and extensive step-by-step walkthroughs. The author places a significant emphasis on the development and practical application of formulas so that students have a deeper understanding of their interpretation and application of data. Problems and exercises are largely centered on business topics, though other applications are provided in order to increase relevance and showcase the critical role of statistics in a number of fields and real-world contexts. The second edition retains the organization of the original text. Based on extensive feedback from adopters and students, the revision focused on improving currency and relevance, particularly in examples and problems. This is an adaptation of Introductory Business Statistics 2e by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License. |
| mcgraw hill intro to business: Business Ethics: Decision Making for Personal Integrity & Social Responsibility Laura Hartman, Joseph DesJardins, Chris MacDonald, 2013-03-04 Business Ethics: Decision-Making for Personal Integrity & Social Responsibility, 3e is designed to prepare the student to apply an ethical decision-making model, not only in the ethics course but throughout her or his business discipline. This model teaches students ethical skills, vocabulary, and tools to apply in everyday business decisions and throughout their business courses. The authors speak in a sophisticated yet accessible manner while teaching the fundamentals of business ethics. Hartman’s professional background in law and her teaching experience in the business curriculum, combined with DesJardins’ background in philosophy and MacDonald’s ability to distill complicated business transactions into understandable terms, results in a broad language, ideal for this approach and market. The authors’ goal is to engage the student by focusing on cases and business scenarios that students already find interesting. Students are then asked to look at the issues from an ethical perspective. Additionally, its focus on AACSB requirements makes it a comprehensive business ethics text for business school courses. The goal for the third edition is to provide “a comprehensive yet accessible introduction to the ethical issues arising in business.” Hartman and DesJardins have retained the focus on decision-making as well as the emphasis on both personal and policy-level perspectives on ethics. This edition continues to provide pedagogical support throughout the text. The most noticeable changes involve a thorough updating of distinct items such as Reality Checks, Decision Points, and readings to reflect new cases, examples and data. |
| mcgraw hill intro to business: One Perfect Pitch: How to Sell Your Idea, Your Product, Your Business -or Yourself Marie Perruchet, 2016-03-25 What’s YOUR story? In the hypercompetitive world of Silicon Valley, this question has replaced “What’s your pitch?” It’s another way of asking, “Who are you?” The art of the pitch is nothing short of a survival skill. If an entrepreneur can’t convince an investor in 10 minutes that a business idea has potential, that is often the end of it. If a project manager in a large enterprise can’t win support from other stakeholders, his or her project is at risk. You always need to be selling yourself, pitching your partners or your clients to work with you, or pitching what makes your new business an exciting and worthwhile investment. You may not realize it right now, but you do have a one-of-a-kind story to tell, one that makes you stand out from everyone else—a unique tale that makes you, your product, or your business unforgettable. In One Perfect Pitch, Marie Perruchet will help you discover it, hone it, and present it, so that you get buy-in from colleagues and potential investors. Learn: • How to mine the worst experiences of your life for your pitch • How to tell me, show me, and sign me up in one minute • How to make a good impression through any medium • The dos and don’ts of pitching etiquette—and how to correct common mistakes • The unspoken rules in Silicon Valley A former mentor at 500 Startups, where she was a pitching coach to world-changing companies at one of the largest incubators in the U.S., Perruchet shares her proven methodology, insider advice, and hands-on exercises. She provides a step-by-step framework that ensures you are pitch perfect whenever you need to sell an idea, a product, a business—or yourself. Marie Perruchet is the founder of One Perfect Pitch, a San Francisco-based consulting firm. Drawing on her experience as a BBC journalist and news correspondent, she works with business executives to shape their stories and deliver effective pitches. As a former mentor at 500 Startups, the largest accelerator program in the U.S., she helped prepare startup founders and entrepreneurs for Demo Day, when they pitch venture capital funds and angel investors. Her clients include multinationals, tech incubators and accelerators, startup founders and entrepreneurs, and portfolio companies. Perruchet also coaches C-level executives from around the world and has been featured in the Wall Street Journal, Marie Claire, and Le Monde. |
| mcgraw hill intro to business: Fundamentals of Business (black and White) Stephen J. Skripak, 2016-07-29 (Black & White version) Fundamentals of Business was created for Virginia Tech's MGT 1104 Foundations of Business through a collaboration between the Pamplin College of Business and Virginia Tech Libraries. This book is freely available at: http://hdl.handle.net/10919/70961 It is licensed with a Creative Commons-NonCommercial ShareAlike 3.0 license. |
| mcgraw hill intro to business: The McGraw-Hill Handbook of Business Letters Roy W. Poe, 1994-01-01 Gives advice on composing effective business letters and provides more than a hundred sample letters related to special requests, payment transmittals, sales, promotion, credit, collection, orders, supply problems, and retirement. |
| mcgraw hill intro to business: Introduction To Business, Chapters 1-35, Student Activity Workbook McGraw-Hill, 2007-02-15 Includes: note-taking activities based on the Cornell note-taking model, academic applications, study skills activities, test-prep and test-taking practice, content vocabulary, academic vocabulary |
| mcgraw hill intro to business: The New IT: How Technology Leaders are Enabling Business Strategy in the Digital Age Jill Dyche, 2015-01-30 Introducing a Powerful New Business Model for Today’s IT Blogger, speaker, software executive, and bestselling author Jill Dyché has been thinking about leadership a lot lately. Having consulted with business and IT executives with Fortune 500 companies for most of her career, she has heard a common refrain: “What should we do about shadow IT?” She’s decided to address the answer head-on. With the onslaught of cloud solutions, consumerization of technology, and increasingly tech-savvy business people, it’s time for a manifesto for leaders who recognize—and are nervous about—the demands of the digital age. Whether you’re an executive, department head, or IT manager, The New IT provides an action-ready blueprint for building and strengthening the role of IT in your company—and prescribing IT’s future. Learn how to: ASSESS your current and future IT profile ALIGN your IT organization with business priorities MAP technology delivery plans according to business priiorities ORGANIZE IT according to your company’s culture and strengths REDEFINE innovation and talent management practices BUILD a stronger and enduring role for IT as a business partner By using field-tested techniques to align your IT department with your corporate objectives, you can leverage the power of technology across the entire company. The New IT provides a set of tactical and experienced-based frameworks to help you and your colleagues conceive a new roadmap. It also includes real-world case studies and best practices from successful, technology-enabled companies such as Toyota, Merck, Brooks Brothers, Union Bank, and many others. You’ll hear from major industry pioneers, IT thought leaders, and other change agents who are leading the way in this new frontier. And you’ll learn how to bring your business and IT together in a way that is truly transformative. The new IT is more than computing power. It balances strategy and delivery. It’s interactive and inclusive. It’s as omnipresent as the smart phone and just as revolutionary. It equips you with the tools you need to succeed in reframing the IT conversation and propelling your business forward. Praise for The New IT “Jill has penned a de Toquevillean map of the digital world. Should be a required text for every business leader in the country.” Thornton May, futurist and author of The New Know “Enterprise IT has reached an inflection point in how services are delivered and consumed, requiring our profession to undertake a transformation of our own. Jill Dyché describes well the challenges we face, how to assess them, and how to take action to complete the journey toward modern enterprise IT.” Kimberly Stevenson, Vice President and Chief Information Officer, Intel “Conversational, intuitive, and intelligent, this book goes right to the heart of governance (control), innovation (change), identity (authority), relevance (alignment), and influence (strategy). It’s a timely book that should be read by executives across organizations.” Peter Marx, Chief Innovation and Technology Officer, City of Los Angeles “A highly readable, entertaining book that will help CIOs and their executive partners address the ongoing challenge of converting IT from a strategic liability to a strategic asset.” Peter Weill and Jeanne Ross, MIT Center for Information Research and authors of IT Governance “Everywhere I go I hear complaints about the old IT. Jill Dyché's book provides a comprehensive roadmap to changing IT to suit our analytical, consumer-driven, bring-your-own-device times!” Thomas H. Davenport, Distinguished Professor, Babson College, and author of Competing on Analytics and Big Data @ Work |
| mcgraw hill intro to business: The Whole Brain Business Book, Second Edition: Unlocking the Power of Whole Brain Thinking in Organizations, Teams, and Individuals Ann Herrmann-Nehdi, Ned Herrmann, 2015-05-27 OUTTHINK, OUTPACE AND OUTPERFORM THE COMPETITION Now revised and updated with new applications and practical tools to better use your brain in business If you think your business can’t get any better, think again. Thanks to the power of Whole Brain® Thinking, you can apply what we know about thinking and the brain to transform your organization at every level. Whether you’re struggling to keep up with a changing market, stuck with a tired business model, or challenged by difficult colleagues, the proven methods in this updated guide will help you to: IDENTIFY how you and others prefer to think IMPROVE your communication skills INSPIRE creative thinking in yourself and others INNOVATE faster and work more efficiently IMPLEMENT changes throughout your organization INCREASE productivity and beat the competition Every business runs on thinking. This book gives you practical tools to assess others’ mindsets and get more intentional about how you use your thinking—and how to best engage the thinking of those around you. Filled with essential charts, engaging examples, exercises, and action steps, The Whole Brain Business Book shows you how to rethink your business, prepare for the future,realign your goals, and reinvigorate your team—by putting your whole brain to work. This revised and expanded edition features the latest brain research, updated real-world examples, and more actionable content than ever before. In addition to new stories, data and “mind-hacks”, you’ll find Herrmann’s timeless tips for getting unstuck, identifying the four thinking preferences, and applying research-based techniques that have been proven to work in any business environment around the world. By building and strengthening your thinking agility, you’ll be able to work more effectively with others—and leverage the best thinking around—so you can avoid costly delays, missed opportunities, and other business risks. Using the book’s point-by-point action steps, insightful case studies, and emerging thought trends, you can really put your mind to work—and get brilliant results. The Whole Brain Business Book will help optimize your management approach, align your organization and strategy, and fully engage your own brain as well as the brains of others to work smarter, faster, and better than you ever thought possible. Ned Herrmann pioneered the Whole Brain Thinking approach and is renowned for his bestselling books and research on thinking and its role in creativity, learning, and business. Ann Herrmann-Nehdi is CEO of Herrmann International and an internationally recognized speaker, author, and thought leader on applying what we know about the brain to improve business performance. |
| mcgraw hill intro to business: Business Research Methods Donald R. Cooper, Pamela S. Schindler, 2003-01-01 Cooper and Schindler's Business Research Methods offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester. |
| mcgraw hill intro to business: Business Ethics Stephen M. Byars, Kurt Stanberry, 2023-05-20 Color print. Business Ethics is designed to meet the scope and sequence requirements of the single-semester business ethics course. This title includes innovative features designed to enhance student learning, including case studies, application scenarios, and links to video interviews with executives, all of which help instill in students a sense of ethical awareness and responsibility. |
| mcgraw hill intro to business: Valuing a Business, 5th Edition Shannon P. Pratt, 2008-01-11 Capitalize on All the Latest Legal, Financial, and Compliance Information Needed to Analyze and Appraise Any Business For over 25 years, Valuing a Business has provided professionals and students with expert business valuation information, offering clear, concise coverage of valuation principles and methods. Over the decades, the book's unsurpassed explanations of all valuation issues have made it the definitive text in the field, against which every other business valuation book is measured. Now updated with new legal, financial, and compliance material, the Fifth Edition of Valuing a Business presents detailed answers to virtually all valuation questions_ranging from executive compensation and lost profits analysis...to ESOP issues and valuation discounts. Written by Shannon Pratt, one of the world's leading authorities on business valuation, this updated classic offers a complete “one-stop” compendium of information on the full range of valuation concepts and methods. Valuing a Business contains step-by-step discussions and analyses of: Business Valuation Standards and Credentials Defining the Assignment Business Valuation Theory and Principles Gathering Company Data Site Visits and Interviews Researching Economic and Industry Information Analyzing Financial Statements Financial Statement Ratio Analysis Income, Market, and Asset-Based Approaches to Valuation The Capitalized Excess Earnings Method Premiums and Discounts Writing and Reviewing Business Valuation Reports Valuing Debt Securities, Preferred Stock, Stock Options, and S Corporation Stock Valuations for Estate and Gift Tax Purposes Buy-Sell Agreements Valuations for Income Tax Purposes Valuation with Employee Stock Ownership Plans Valuations for Ad Valorem Taxation Dissenting Stockholder and Minority Oppression Actions Valuations for Marital Dissolution Purposes Litigation Support Services Expert Testimony Arbitration and Mediation This landmark reference also presents a wealth of recent court cases for each valuation area, which together provide a comprehensive overview of all the legal rulings and trends in the field of business valuation. |
| mcgraw hill intro to business: Managerial Economics and Business Strategy Michael Baye, 2002-06 Blends tools from intermediate microeconomics, game theory, and industrial organization for a managerial economics text. This fourth edition offers a balanced coverage of traditional and modern topics. |
| mcgraw hill intro to business: Introduction to the Law for Paralegals Deborah Benton, 2006-10-02 Innovative and engaging, this textbook is written for the student who is just starting a paralegal degree program. It provides simple and concise explanations of legal concepts and topics, encouraging students to develop critical thinking skills by applying the legal principles to numerous problems and exercises contained in each chapter. This book introduces students to the major substantive areas of law that will be covered in depth in subsequent courses. The Paralegal Supersite Site |
| mcgraw hill intro to business: Understanding Telehealth Karen Schulder Rheuban, Elizabeth A. Krupinski, 2017-12-22 The first complete guide to the rapidly expanding field of telehealth From email to videoconferencing, telehealth puts real-time healthcare solutions at patients’ and clinicians’ fingertips. Every year, the field continues to evolve, enhancing access to healthcare, supporting clinicians, and improving the patient experience. However, since telehealth is in its infancy, no text has offered a comprehensive, definitive survey of this up-and-coming field—until now. Written by past presidents of the American Telemedicine Association, Understanding Telehealth explains how clinical applications leveraging telehealth technology are optimizing healthcare delivery. In addition, this timely resource examines the bedrock principles of telehealth and highlights the safety standards involved in the diagnosis and treatment of patients through digital communications. Logically organized and supported by high-yield clinical vignettes, the book begins with essential background information, including a look at telehealth history, definitions and roles, and rural health. It then provides an overview of clinical services for adults, from telestroke to telepsychiatry. The third section addresses pediatric clinical services, encompassing pediatric emergency and critical care, telecardiology, and more. A groundbreaking resource: •Chapters cover a broad spectrum of technologies, evidence-based guidelines, and application of telehealth across the healthcare continuum •Ideal for medical staff, public healthcare executives, hospitals, clinics, payors, healthcare advocates, and researchers alike •Incisive coverage of the legal and regulatory environment underpinning telehealth practice |
| mcgraw hill intro to business: Dynamic Business Law: The Essentials Lucien Dhooge, M. Neil Browne, Linda Barkacs, Daniel Herron, Nancy Kubasek, 2012-01-05 Dynamic Business Law: The Essentials is appropriate for the one-semester Business Law course. It contains the basics of business law but does not get bogged down in the kind of details that are more appropriate in an upper-level law class. The text provides an examination of the basic questions, concepts, and legal rules of business law. Emphasis on the BUSINESS in business law. Dynamic Business Law: The Essentials emphasizes the tie of legal issues back to the core business curriculum. This will help both students and faculty. Faculty need to know how this is integrated as they are constantly ‘defending’ the inclusion of this course in the business curriculum. And students need to understand how the concepts tie to their future business careers. Emphasis on TEACHING. Many professors teaching this course are attorneys first and academics second. They do not have a lot of time to prepare or think about how to apply this information effectively for their business students. Dynamic Business Law: The Essentials contains a helpful instructor’s manual, particularly for the many adjuncts teaching this course. Emphasis on CRITICAL THINKING. Neil Browne, one of the co-authors of this text, has written a successful text on critical thinking. His framework is included in Dynamic Business Law: The Essentials as well – to help students learn how to frame and reframe a question/issue. Critical thinking questions are also included at the end of each case, to tie in this component even further. |
| mcgraw hill intro to business: Business Marketing F. Robert Dwyer, John F. Tanner, 2002 This text is aimed at the undergraduate business marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers. It also includes comprehensive coverage of how marketing fits in and contibutes to every organization. Technology is emphasized throughout the text, as are customers - especially in chapters on marketing opportunities and developing and managing products. |
| mcgraw hill intro to business: Loose-Leaf for Essentials of Business Law Anthony Liuzzo, 2021-01-13 The new, eleventh edition of the Essentials of Business Law program is a practical, concise, and broad-based introduction to the vibrant field of business law. While continuing to offer all the features that have made this title successful, this new edition includes a chapter on the areas of law affected by social media, updated content, and enhanced support materials. Both the traditional areas of law, such as contracts and property, and the emerging areas of law, such as e-commerce and environmental, are covered in short, informative chapters written to capture the essence of each topic. The objective of the text throughout its coverage is ease - ease of use, ease of teaching, ease of assessment, and ease of understanding. It has been developed for those seeking a more fundamental overview of the concepts and principles that are vital to the understanding of business law. |
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