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| mass communication theory baran and davis: Mass Communication Theory Stanley J. Baran, Dennis K. Davis, 2000 This new edition of Baran and Davis's successful text provides a comprehensive, historically based, introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, this edition--now streamlined to increase accessibility--traces the emergence of two main bodies of mass communication theory: social/behavioral and critical/cultural. The authors emphasize that media theories are human creations that typically are intended to address specific problems or issues. The Second Edition includes new coverage of the Internet, as well as many updated examples. |
| mass communication theory baran and davis: Mass Communication Theory Baran, Stanley J. Baran, Dennis K. Davis, 2002-07 This new edition of Baran and Davis's successful text provides a comprehensive, historically based, introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, this edition (now streamlined to increase accessibility) traces the emergence of two main bodies of mass communication theory: social, behavioral and critical, cultural. The authors emphasize that media theories are human creations that typically are intended to address specific problems or issues. |
| mass communication theory baran and davis: Mass Communication Theory Stanley J. (Stanley J. Baran) Baran, Wayne R. Davis, 1994 Get on media's cutting edge today. MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE introduces you to both current and classical mass communication theories, and explains the media literacy movement in terms you can understand. Plus, this mass communications textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. And because its loaded with study tools, it will help you succeed on exams and in the course. |
| mass communication theory baran and davis: Mass Communication Theory Stanley J. Baran, Dennis K. Davis, 1995 This textbook provides a comprehensive, historically based, authoritative introduction to mass communication theory. It is clearly written with examples, graphics, and other materials to illustrate key theories. It traces the emergence of two main bodies of mass communication theory; social and behavioral and critical and cultural, providing many examples of each and an in-depth discussion of the strengths and limitations of these two types of theory.The book emphasizes that media theories are human creations that typically are intended to address specific problems or issues.The books contextual information about the motives of theorists and the problems/issues they address make it easier for students to learn theory. |
| mass communication theory baran and davis: Mass Communication Theories Melvin L. DeFleur, Margaret H. DeFleur, 2016-01-08 Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. An intimate examination of the lives and times of prominent mass communication theorists both past and present bring the subject to life for the reader. |
| mass communication theory baran and davis: Mass Communication Theory: Foundations, Ferment, and Future Stanley Baran, Dennis Davis, 2008-02-21 MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Fifth Edition, introduces you to current and classical mass communication theories and explains the media literacy movement in terms you can understand. Plus, this mass communication textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. Written in an accessible writing style, the text is designed to help you perform well on exams and succeed in the course. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version. |
| mass communication theory baran and davis: Introduction to Mass Communication J. Black, J. Bryant, 1992-01 |
| mass communication theory baran and davis: Applied Mass Communication Theory Jack Rosenberry, Lauren A. Vicker, 2021-09-30 Now in its third edition, this dynamic textbook blends coverage of the major theories and research methods in mass communication to enable students to apply their knowledge in today’s media and communication careers. Maintaining a focus on modern professional application throughout, this text provides chronological coverage of the development and use of major theories, an overview of both quantitative and qualitative research methods, and a step-by-step guide to conducting a research project informed by this knowledge. It helps students bridge their academic coursework with professional contexts including public relations, advertising, and digital media contexts. It provides breakout boxes with definitions of key terms and theories, extended applied examples, and graphical models of key theories to offer a visualization of how the various concepts in the theory fit together. Applied Mass Communication Theory’s hybrid and flexible nature make it a useful textbook for both introductory and capstone courses on mass communication and media theory and research methods, as well as courses focused on media industries and professional skills. Instructors can access an online instructor’s manual, including sample exercises, test questions, and a syllabus, at www.routledge.com/9780367630362 |
| mass communication theory baran and davis: Questions of Communication Rob Anderson, Veronica Ross, 2001-10-12 A perfect core text for introduction to communication or communication theory classes, Questions of Communication puts theory into context by using an accessible question and answer format — each chapter begins with a topical question and then shows students how different theories have sought to answer it. |
| mass communication theory baran and davis: The Play Theory of Mass Communication William Stephenson, The literature on mass communication is now dominated by objective sociological approaches. What makes the work of Stephenson so unusual is his starting points: his frank willingness to adopt a subjective and psychological approach to the study of mass communication. In short, this is an internal analysis of how communication processes are absorbed by individuals. The theory of play is not a doctrine of frivolity, but rather a way in which Stephenson gets at such sensitive areas of communication theory as what is screened out and why. Without a notion of the play element in communication one would be led to imagine that every televised docudrama would be immediately lived out by every adolescent. Clearly, this is not the case. People can distinguish quite well between imaginary and real events in mass communication contexts. The Play Theory of Mass Communication is a work that studies subjective play, how communication serves the cause of self-enhancement and personal pleasure, and the role of entertainment as an end in itself. In short, for those who are tired of cliche-ridden volumes on the political hidden messages and meanings of communication, or the economic management of media decisions, this volume will come as a refreshment, a piece of entertainment as well as instruction. But with all the emphasis on aspects, Stephenson's volume is shrewdly political. He takes up themes ranging from the reduction! of international tensions to the happily alienated worker to such pedestrian events as the reporting of foreign Soviet dignitaries in their visits to democratic cultures. This is, in short, an urbane, wise book--sophisticated in its methodology and critical in its theorizing. |
| mass communication theory baran and davis: The Handbook of Media and Mass Communication Theory, 2 Volume Set Robert S. Fortner, P. Mark Fackler, 2014-05-05 The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. Focuses on all aspects of current and classic theories and practices relating to media and mass communication Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas Gives niche theories new life in several essays that use them to illuminate their application in specific contexts Features coverage of a wide variety of theoretical perspectives Pays close attention to the use of theory in understanding new communication contexts, such as social media 2 Volumes |
| mass communication theory baran and davis: Communication Theories in Action Michelle Terese Violanti, Julia T. Wood, 2000 |
| mass communication theory baran and davis: How to Build Social Science Theories Pamela J. Shoemaker, James W. Tankard, Dominic L. Lasorsa, 2004 'How to Build Social Science Theories' is an authoritative guide from a theory's genesis, to its dissemination, and through its evaluation. |
| mass communication theory baran and davis: The Social Semiotics of Mass Communication Klaus Bruhn Jensen, 1995-07-11 This text offers a framework for understanding the key role of the mass media in the social production of meaning. It draws on classic positions on the relations between communications and society, and on recent work in both social sciences and humanities. |
| mass communication theory baran and davis: Game Research Methods: An Overview Patri Lankoski, Staffan Björk, et al., 2015 Games are increasingly becoming the focus for research due to their cultural and economic impact on modern society. However, there are many different types of approaches and methods than can be applied to understanding games or those that play games. This book provides an introduction to various game research methods that are useful to students in all levels of higher education covering both quantitative, qualitative and mixed methods. In addition, approaches using game development for research is described. Each method is described in its own chapter by a researcher with practical experience of applying the method to topic of games. Through this, the book provides an overview of research methods that enable us to better our understanding on games.--Provided by publisher. |
| mass communication theory baran and davis: Framing Public Life Stephen D. Reese, Oscar H. Gandy, Jr., August E. Grant, 2001-06-01 This distinctive volume offers a thorough examination of the ways in which meaning comes to be shaped. Editors Stephen Reese, Oscar Gandy, and August Grant employ an interdisciplinary approach to the study of conceptualizing and examining media. They illustrate how texts and those who provide them powerfully shape, or frame, our social worlds and thus affect our public life. Embracing qualitative and quantitative, visual and verbal, and psychological and sociological perspectives, this book helps media consumers develop a multi-faceted understanding of media power, especially in the realm of news and public affairs. |
| mass communication theory baran and davis: New Media Martin Lister, Jon Dovey, Seth Giddings, Iain Grant, Kieran Kelly, 2008-12-08 New Media: A Critical Introduction is a comprehensive introduction to the culture, history, technologies and theories of new media. Written especially for students, the book considers the ways in which 'new media' really are new, assesses the claims that a media and technological revolution has taken place and formulates new ways for media studies to respond to new technologies. The authors introduce a wide variety of topics including: how to define the characteristics of new media; social and political uses of new media and new communications; new media technologies, politics and globalization; everyday life and new media; theories of interactivity, simulation, the new media economy; cybernetics, cyberculture, the history of automata and artificial life. Substantially updated from the first edition to cover recent theoretical developments, approaches and significant technological developments, this is the best and by far the most comprehensive textbook available on this exciting and expanding subject. At www.newmediaintro.com you will find: additional international case studies with online references specially created You Tube videos on machines and digital photography a new ‘Virtual Camera’ case study, with links to short film examples useful links to related websites, resources and research sites further online reading links to specific arguments or discussion topics in the book links to key scholars in the field of new media. |
| mass communication theory baran and davis: Impacts of the Media on African Socio-Economic Development Nelson, Okorie, Ojebuyi, Babatunde Raphael, Salawu, Abiodun, 2016-11-23 Technology and media are now integrated in various facets of society, including social and economic development. This has allowed for new and innovative methods for aiding in development initiatives. Impacts of the Media on African Socio-Economic Development is an essential research publication for the latest scholarly information on societal and economical dimensions of development and the application of media to advance progress. Featuring extensive coverage on many topics including gender empowerment, international business, and health promotion, this book is ideally designed for government officials, academics, professionals, and students seeking current research on social realities and achieving further development in emerging economies. |
| mass communication theory baran and davis: Communication Theory and Millennial Popular Culture Kathleen Glenister Roberts, 2016 Writing in a highly accessible yet compelling style, contributors explain communication theories by applying them to «artifacts» of popular culture. Using this book, students will become familiar with key theories in communication while developing creative and critical thinking. |
| mass communication theory baran and davis: Four Theories of the Press Fred Siebert, Theodore Peterson, Wilbur Schramm, 1963-10-01 Presented here are four major theories behind the functioning of the world's presses: (1) the Authoritarian theory, which developed in the late Renaissance and was based on the idea that truth is the product of a few wise men; (2) the Libertarian theory, which arose from the works of men like Milton, Locke, Mill, and Jefferson and avowed that the search for truth is one of man's natural rights; (3) the Social Responsibility theory of the modern day: equal radio and television time for political candidates, the obligations of the newspaper in a one-paper town, etc.; (4) the Soviet Communist theory, an expanded and more positive version of the old Authoritarian theory. |
| mass communication theory baran and davis: Mass Communication Theory Baran, 2008-03-01 MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Fifth Edition, introduces you to current and classical mass communication theories and explains the media literacy movement in terms you can understand. Plus, this mass communication textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. Written in an accessible writing style, the text is designed to help you perform well on exams and succeed in the course. |
| mass communication theory baran and davis: Communication for Development in the Third World Srinivas R Melkote, H Leslie Steeves, 2001-12-17 This completely revised edition builds on the framework provided by the earlier text. It traces the history of development communication, presents and critiques diverse approaches and their proponents, and provides ideas and models for development communication in the new century. |
| mass communication theory baran and davis: Mass Communication Theory Stanley J. Baran, Dennis K. Davis, 2000 |
| mass communication theory baran and davis: Essentials of Mass Communication Theory Arthur Asa Berger, 1995-07-05 Arthur Asa Berger provides a succinct, accurate, and enjoyable introduction to the mass communications field. Although the book covers the same topics as other introductory works. . . his writing and organization make the material seem like a light repast rather than an overbearing meal. . . . Essential for all undergraduate collections in mass communication theory and mass media studies. --Choice Arthur Asa Berger combines his broad knowledge of the field with his unique ability to translate difficult theories into comprehensible terms and accessible language. He uses illustrations related to popular genres to make these theories relevant to students′′ lives. The concluding chapter provides questions for further work and discussion and is designed to help the student further contemplate the implications and applications of mass communication theory. An up-to-date bibliography and glossary provide a comprehensive resource on mass communication theory. |
| mass communication theory baran and davis: Contemporary Communication Theory Dominic A. Infante, Theodore A. Avtgis, Andrew S. Rancer, 2009 |
| mass communication theory baran and davis: Media Effects and Society Elizabeth M. Perse, Jennifer Lambe, 2016-08-05 Grounded in theoretical principle, Media Effects and Society help students make the connection between mass media and the impact it has on society as a whole. The text also explores how the relationship individuals have with media is created, therefore helping them alleviate its harmful effects and enhance the positive ones. The range of media effects addressed herein includes news diffusion, learning from the mass media, socialization of children and adolescents, influences on public opinion and voting, and violent and sexually explicit media content. The text examines relevant research done in these areas and discusses it in a thorough and accessible manner. It also presents a variety of theoretical approaches to understanding media effects, including psychological and content-based theories. In addition, it demonstrates how theories can guide future research into the effects of newer mass communication technologies. The second edition includes a new chapter on effects of entertainment, as well as text boxes with examples for each chapter, discussion of new technology effects integrated throughout the chapters, expanded pedagogy, and updates to the theory and research in the text. These features enhance the already in-depth analysis Media Effects and Society provides. |
| mass communication theory baran and davis: Social Learning from Broadcast Television Karen Swan, Carla Meskill, Steven DeMaio, 1998 In recent years, the issue of social learning from broadcast television has been of interest to a wide range of researchers and observers. The chapters in this volume employ a variety of research methodologies and focus on a variety of dimensions of the current broadcast television picture. Topics discussed range from content analyses of current programmes to an ethnographic study of how British children use television to gain power over parents and peers, to an examination of the historically contingent phenomena that surround the production and viewership of particular shows, to an analysis of American sitcoms that play a role in the second language learning processes of non-native speakers of English. The wide range of vantage points is provided to remain true to the notion that social realities as portrayed on, created by, or constructed behind the scenes of television, are negotiable, ever-changing and mutually influencing constructs. The chapters therefore represent not only different discussions about the issue of social learning from broadcast television, but also function as dialogues with the media scholar, communications media specialist, educational psychologist, classroom teacher or interested viewer. |
| mass communication theory baran and davis: Media Literacy Art Silverblatt, Donald C. Miller, Julie Smith, Nikole Brown, 2014-05-30 Covering print, photography, film, radio, television, and new media, this textbook instructs readers on how to take a critical approach to media and interpret the information overload that is disseminated via mass communication. This fourth edition of Keys to Interpreting Media Messages supplies a critical and qualitative approach to media literacy analysis. Now updated with conceptual changes, current examples, updated references, and coverage of new developments in media— particularly in digital, interactive forms—this book addresses all forms of information disseminated via mass communication. Organized into three sections, the book first presents a theoretical framework for the critical analysis of media text that covers the definition of media literacy as well as fundamental principles and concepts. Part II focuses on the application of this methodological framework to the analysis of advertising, journalism, American political communications, and interactive media. Part III considers specific mass media issues, such as violence in the media, media and children, and global communications, and discusses outcomes of having a media-literate population. |
| mass communication theory baran and davis: Vernacular Voices Gerard A. Hauser, 2022-01-18 An award-winning study of how formal and informal public discourse shapes opinions A foundational text of twenty-first-century rhetorical studies, Vernacular Voices addresses the role of citizen voices in steering a democracy through an examination of the rhetoric of publics. Gerard A. Hauser maintains that the interaction between everyday and official discourse discloses how active members of a complex society discover and clarify their shared interests and engage in exchanges that shape their opinions on issues of common interest. In the two decades since Vernacular Voices was first published, much has changed: in the aftermath of the 9/11 terrorist attacks, US presidents have increasingly taken unilateral power to act; the internet and new media have blossomed; and globalization has raised challenges to the autonomy of nation states. In a new preface, Hauser shows how, in an era of shared, global crises, we understand publics, how public spheres form and function, and the possibilities for vernacular expressions of public opinion lie at the core of lived democracy. A foreword is provided by Phaedra C. Pezzullo, associate professor of communication at the University of Colorado Boulder. |
| mass communication theory baran and davis: Communication Theories: Perspectives, Processes, and Contexts Katherine Miller, 2005 Providing a current and comprehensive discussion of influential theories in communication, this text portrays the strengths and weaknesses of each theory. Communication Theories helps students see where these theories fit in the broad scheme of social inquiry and generally guides students in the evaluation and critique of theories in order to reach a more sophisticated level of understanding. Although it emphasizes theories developed by communication scholars, Communication Theories also includes work developed outside the field that has strongly influenced the work of communication scholars. The second edition has been completely updated to include new or enhanced coverage of post-colonialism, critical race theory, new generation social penetration theory, and mass media reception theory. |
| mass communication theory baran and davis: Understanding Media Theory Kevin Williams, 2003 At last- an introduction to media theory which doesn't give you a headache! Virtually all students find media theory difficult both to understand and to apply; this book is intended to lighten their burden. |
| mass communication theory baran and davis: Mass Communication Theory Baran, 2011 |
| mass communication theory baran and davis: Studyguide for Mass Communication Theory by Davis, Baran &, ISBN 9780534561635 Cram101 Textbook Reviews, 2011-06-01 Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9780534561635 9780534562137 . |
| mass communication theory baran and davis: Gender & Pop Culture Adrienne Trier-Bieniek, 2014-04-03 Gender & Pop Culture provides a foundation for the study of gender, pop culture and media. This comprehensive, interdisciplinary text provides text-book style introductory and concluding chapters written by the editors, seven original contributor chapters on key topics and written in a variety of writing styles, discussion questions, additional resources and more. Coverage includes: - Foundations for studying gender & pop culture (history, theory, methods, key concepts) - Contributor chapters on media and children, advertising, music, television, film, sports, and technology - Ideas for activism and putting this book to use beyond the classroom - Pedagogical Features - Suggestions for further readings on topics covered and international studies of gender and pop culture Gender & Pop Culture was designed with students in mind, to promote reflection and lively discussion. With features found in both textbooks and anthologies, this sleek book can serve as primary or supplemental reading in undergraduate courses across the disciplines that deal with gender, pop culture or media studies. “An important addition to the fields of gender and media studies, this excellent compilation will be useful to students and teachers in a wide range of disciplines. The research is solid, the examples from popular culture are current and interesting, and the conclusions are original and illuminating. It is certain to stimulate self-reflection and lively discussion.” Jean Kilbourne, Ed.D., author, feminist activist and creator of the Killing Us Softly:Advertising’s Image of Women film series “An ideal teaching tool: the introduction is intellectually robust and orients the reader towards a productive engagement with the chapters; the contributions themselves are diverse and broad in terms of the subject matter covered; and the conclusion helps students take what they have learnt beyond the classroom. I can’t wait to make use of it.” Sut Jhally, Professor of Communication, University of Massachusetts at Amherst,Founder & Executive Director, Media Education Foundation Adrienne Trier-Bieniek, Ph.D. is currently an assistant professor of sociology at Valencia College in Orlando, Florida. Her first book, Sing Us a Song, Piano Woman: Female Fans and the Music of Tori Amos (Scarecrow, 2013) addresses the ways women use music to heal after experiencing trauma. www.adriennetrier-bieniek.com Patricia Leavy, Ph.D. is an internationally known scholar and best-selling author, formerly associate professor of sociology and the founding director of gender studies at Stonehill College. She is the author of the acclaimed novels American Circumstance and Low-Fat Love and has published a dozen nonfiction books including Method Meets Art: Arts-Based Research Practice. www.patricialeavy.com |
| mass communication theory baran and davis: Mass Media Effects Research Raymond W. Preiss, 2007 Publisher description |
| mass communication theory baran and davis: The Media and Neo-Populism Gianpietro Mazzoleni, Julianne Stewart, Bruce Horsfield, 2003-02-28 Mazzoleni, Stewart, Horsfield, and their contributors analyze the two-way relationship of the mass media and the contemporary phenomenon of extreme right wing neo-populist political parties which emerged in the closing years of the 20th century across the world. The success of Jean-Marie Le Pen, leader of the neo-populist Front National, in the first French presidential ballot in April 2002 shows that these extremist parties have strong, if varying, electoral support. Drawn into reporting on the policies and antigovernment critiques of the new parties, the mass communication institutions, especially those engaged in news production, have been challenged by a variety of unconventional but effective political campaign strategies that caused many media professionals considerable challenge. Taking an approach informed by mass communication theory, this book analyzes eight case studies of the interaction of news media dynamics and neo-populism in Austria, Australia, France, Canada, India, Italy, the United States, and the Latin American region against the background of widespread disenchantment with traditional parties and the complacency and cynicism of popularly elected governments. Insights into media responses reveal how dependent on media coverage the neo-populist parties were and how, in many cases, the media were initially unequal to the confronting ideologies of the new parties. Although the news media exploited the new parties, new parties exploited the news media as well in quite shrewd and original ways. This is an important resource for scholars, students, and other researchers involved with political mass communications and right-wing political organizations. |
| mass communication theory baran and davis: Development Communication Uma Narula, 2004 |
| mass communication theory baran and davis: Mass Media and Society in Nigeria Lai Oso, Umaru Pate, 2012-05-30 This collection of essays originates from discussions at various fora about the need for Nigerian media scholars to analyse the country's media industry and practice. Some of the areas covered are: Socio-historical context of the development of Nigerian media; A critical analysis of state press relations in Nigeria, 1999-2005; Journalism ethics in Nigeria; and Newspapers' cartoons portrayal of human rights abuses in periods of economic deregulation in Nigeria. |
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