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| mass communication theory and practice: The Handbook of Media and Mass Communication Theory, 2 Volume Set Robert S. Fortner, P. Mark Fackler, 2014-05-05 The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. Focuses on all aspects of current and classic theories and practices relating to media and mass communication Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas Gives niche theories new life in several essays that use them to illuminate their application in specific contexts Features coverage of a wide variety of theoretical perspectives Pays close attention to the use of theory in understanding new communication contexts, such as social media 2 Volumes |
| mass communication theory and practice: Mass Communication Diwakar Sharma, 2004-01-01 |
| mass communication theory and practice: Applied Mass Communication Theory Jack Rosenberry, Lauren A. Vicker, 2021-09-30 Now in its third edition, this dynamic textbook blends coverage of the major theories and research methods in mass communication to enable students to apply their knowledge in today’s media and communication careers. Maintaining a focus on modern professional application throughout, this text provides chronological coverage of the development and use of major theories, an overview of both quantitative and qualitative research methods, and a step-by-step guide to conducting a research project informed by this knowledge. It helps students bridge their academic coursework with professional contexts including public relations, advertising, and digital media contexts. It provides breakout boxes with definitions of key terms and theories, extended applied examples, and graphical models of key theories to offer a visualization of how the various concepts in the theory fit together. Applied Mass Communication Theory’s hybrid and flexible nature make it a useful textbook for both introductory and capstone courses on mass communication and media theory and research methods, as well as courses focused on media industries and professional skills. Instructors can access an online instructor’s manual, including sample exercises, test questions, and a syllabus, at www.routledge.com/9780367630362 |
| mass communication theory and practice: Mass Communication: Theory And Practice Uma Narula, 1994 |
| mass communication theory and practice: Mass Communication: Theory And Practice Uma Narula, 2001 The book Mass Communications: Theory and Practice discusses the conceptual moves in human communication for the last four decades. It has articulated the evolutionary view of communication and presented it in cohesive and understandable pattern. The author has addressed two major perspectives in the book: What communication means in developing countries particularly in India in real situations. |
| mass communication theory and practice: Strategic Management in the Media Lucy Küng, 2008-04-11 This book provides vital insights into the elements of strategy and their application to media firms. Solidly grounded in theory but not pedantic, it is essential reading for those who make or wish to comprehend choices of media companies. - Robert Picard, University of Jönköping Insightful, contextually analytical, yet easy to comprehend, Strategic Management in the Media successfully applies the adaptive and interpretative areas of strategic theory in the media sectors. It provides a unique perspective in which common themes linking media strategy and industry environment are thoughtfully discussed. - Sylvia M. Chan-Olmsted, University of Florida ...an invaluable asset for students of media management. The use of pertinent examples and case studies throughout brings the analysis to life and contributes to a highly readable introduction. - Gillian Doyle, University of Glasgow This book is a comprehensive, accessible and expert introduction to strategy within a media management context. It is divided into two parts - part one providess an introduction to and overview of the media industry from a strategic management perspective, looking in detail at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each. This provides the foundation for part two, which analyses a number of strategic topics central to the media sector, such as technological change, organisational structure, leadership, and creativity and innovation. The chapters follow the same structure: the relevant theory is outlined, its application to the media industry is discussed, and case studies from the media industry are used to illustrate the theory and illuminate its relevance for the media field. The cases and examples used come from all sectors of the industry and a range of geographic regions and include News Corporation, Endemol, BBC, Bertelsmann, CNN, MTV, Disney and Pixar. |
| mass communication theory and practice: Mass Communication , 2014 |
| mass communication theory and practice: Theory and Research in Mass Communication David K. Perry, 2001-11-01 This updated edition presents a civic journalism treatment of the field of mass communication research. The sine qua non of the civic journalism movement seems to center around an implicit assumption that the human mind is an evolved part in the natural world, not a detached spectator as much traditional philosophy assumes. Thus, it has attempted to encourage journalists and members of their audiences to participate actively in civic life. Applying the same idea to mass communication academics, this book focuses on the empirical consequences of their work, especially its possible impact on human life. It argues that researchers need to connect with the broader communities in which they live and considers the impact of media research on society. Features of the second edition include: *detailed update of research evidence concerning the media violence issue; *additional material concerning media ownership structures and their possible relationship to media content and effects; *new material focusing on the impact of tobacco and alcohol advertising; *updated and expanded section concerning the history of media studies; and *an expanded discussion of philosophical issues pertaining to theory construction. This book is intended for graduate and advanced undergraduate students studying mass communication theory and related subjects, such as communication theory, media effects, media literacy, and media and society. |
| mass communication theory and practice: Mass Communication Sumit Narula, 1994 |
| mass communication theory and practice: Mass Communication Research and Theory Guido Hermann Stempel, David Hugh Weaver, G. Cleveland Wilhoit, 2003 Combines mass communication theory with detailed descriptions of the various research methods from content anaysis to survey research, historical and legal research and qualitative studies. Also includes information on ethics and research presentation. |
| mass communication theory and practice: Interracial Communication Mark P. Orbe, Tina M. Harris, 2022-11-11 As the racial and ethnic landscape of the United States shifts, interracial communication plays an increasingly crucial role. The sociopolitical climate has impacted identities, relationships, media, and organizations—challenging the possibility of having transformative engagement about race. Power differences affected by race/ethnicity, class, gender, sexuality, ability, age, and geography are sometimes invisible. Competent interracial communication is key to alleviating polarized interactions and addressing the unequal treatment of microcultures. Part I of the book provides essential background, including the history of race, the importance of communication, the development and intersectionality of racial and ethnic identities, and models and theories of interracial communication. Part II applies this information to communication practices in specific, everyday contexts: global racial hierarchies and colorism, friendships/ romantic relationships, communication in the workplace, interracial conflict, and race and ethnicity in the media. The concluding chapter outlines pathways to meaningful change and invites readers to become active participants in dialogue to facilitate working through differences. The authors offer comprehensive, readable, and insightful coverage of pressing issues. They focus on communication as vital to removing barriers to understanding. Becoming proactive in eliminating racism on a personal level is a step toward the macrolevel changes required to dismantle systemic racism. The fourth edition is a socially relevant resource for facilitating interracial dialogue to create a positive climate to work together to achieve social justice. |
| mass communication theory and practice: Theorising Media and Practice Birgit Bräuchler, John Postill, 2010-11-01 Although practice theory has been a mainstay of social theory for nearly three decades, so far it has had very limited impact on media studies. This book draws on the work of practice theorists such as Wittgenstein, Foucault, Bourdieu, Barth and Schatzki and rethinks the study of media from the perspective of practice theory. Drawing on ethnographic case studies from places such as Zambia, India, Hong Kong, the United States, Britain, Norway and Denmark, the contributors address a number of important themes: media as practice; the interlinkage between media, culture and practice; the contextual study of media practices; and new practices of digital production. Collectively, these chapters make a strong case for the importance of theorising the relationship between media and practice and thereby adding practice theory as a new strand to the study of anthropology of media. |
| mass communication theory and practice: Introducing Media Practice Matthew Kerry, Georgia Stone, 2018-02-12 Taking readers from media students to media professionals, Introducing Media Practice brings together the ′why′ and the ′how to′ of media studies. It explains how adding theory to practice improves students′ media projects, and shows them how to develop the kind of project skills they need for a career in the creative and media industries. With a clear, easy-to-follow structure, the book: Covers the full range of media practice skills, from building production teams and writing briefs, through audience research and scripting, to production, distribution and evaluation. Offers a range of exercises for both the classroom and independent learning, helping students put their learning into practice, build their confidence and establish a portfolio. Includes a glossary of key terms, helping students to get to grips with the concepts they need to know to succeed. By bridging the gap between theory and practice, this book provides students with a richer understanding of both. It is the ideal guide to succeeding in a media degree, enhancing their employability, and preparing for a career in the creative and media industries. |
| mass communication theory and practice: Interracial Communication Mark P. Orbe, Tina M. Harris, 2013-12-13 Interracial Communication: Theory Into Practice, Third Edition, by Mark P. Orbe and Tina M. Harris, guides readers in applying the contributions of recent communication theory to improving everyday communication among the races. The authors offer a comprehensive, practical foundation for dialogue on interracial communication, as well as a resource that stimulates thinking and encourages readers to become active participants in dialogue across racial barriers. Part I provides a foundation for studying interracial communication and includes chapters on the history of race and racial categories, the importance of language, the development of racial and cultural identities, and current and classical theoretical approaches. Part II applies this information to interracial communication practices in specific, everyday contexts, including friendships, romantic relationships, the mass media, and organizational, public, and group settings. This Third Edition includes the latest data, new research studies and examples, all-new photos, and important new topics. |
| mass communication theory and practice: Practicing Communication Theory Jessica S. Robles, Marc Howard Rich, 2020-07-10 In 1999, Robert T. Craig published the article Communication theory as a field and argued that the field of communication theory ought to be viewed as a practical discipline. In Practicing Communication Theory: Exploring, Applying, and Teaching the Constitutive Metamodel, editors Marc Howard Rich and Jessica S. Robles expand upon Craig's seminal contribution by assembling diverse and learned voices of international communication scholars to explore the practical, theoretical, and pedagogical implications of Craig's work. The chapters demonstrate how communication is practiced in the world and how scholars have incorporated Craig's theories into the classroom. Contributors share their experiences redefining, reworking, and complicating traditions of communication. Additional chapters focus on the international community and explore ways communication theory is practiced worldwide. The closing chapter, written by Craig, responds to the various perspectives presented throughout the book and provides new ideas and insight to further contribute to ongoing conversations about practicing communication theory. Demonstrating the practical nature of the communication discipline, Practicing Communication Theory is an excellent book for scholars in the field and for graduate courses in communication theory. |
| mass communication theory and practice: Mass Communication Theory Stanley J. (Stanley J. Baran) Baran, Wayne R. Davis, 1994 Get on media's cutting edge today. MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE introduces you to both current and classical mass communication theories, and explains the media literacy movement in terms you can understand. Plus, this mass communications textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. And because its loaded with study tools, it will help you succeed on exams and in the course. |
| mass communication theory and practice: Mass Communication Jason R. Detrani, 2016-04-19 This title includes a number of Open Access chapters.Mass communication is the academic study of the various means by which individuals and entities communicate information to large audiences at the same time. Mass communication channels include newspaper and magazine publishing, radio, television, film, and the Internet. Mass Communication: Issues |
| mass communication theory and practice: Health Communication Renata Schiavo, 2011-01-11 Health Communication: From Theory to Practice is a much needed resource for the fast-growing field of health communication. It combines a comprehensive introduction to current issues, theories, and special topics in health communication with a hands-on guide to program development and implementation. While the book is designed for students, professionals and organizations with no significant field experience, it also includes advanced topics for health communication practitioners, public health experts, researchers, and health care providers with an interest in this field. |
| mass communication theory and practice: Media Economics Alison Alexander, James Owers, Rodney A. Carveth, C. Ann Hollifield, Albert N. Greco, 2003-12-08 Media Economics: Theory and Practice focuses on the basic principles of economics in the business sector and applies them to contemporary media industries. This text examines the process of media economics decision making through an exploration of key topics, such as industrial restructuring, regulatory constraints upon media operations, and changing economic value, providing key insights into media business activities. With the structure and value of media industries changing rapidly and sometimes dramatically, this text moves beyond a basic documentation of historical patterns to help readers understand the mechanics of change, offering insight into the processes reproducing contemporary trends in media economics. Thoroughly updated in this third edition, Media Economics focuses on the primary concerns of media economics, the techniques of economic and business analysis, and the overall characteristics of the media environment; and explores contemporary business practices within specific media industries, including newspaper, magazine, television, cable, movie, radio advertising, music, and online industries. New for this edition are chapters on the advertising, book publishing, and magazine publishing industries. Chapters contributed by expert scholars and researchers provide substantial discussions of the crucial topics and issues in the media industry sectors, and emphasize both domestic and international businesses. Offering a thorough examination of the economic factors and forces concerning the media industries, Media Economics is appropriate for use as a course text for advanced media management and economics students. It also serves as an indispensable reference for scholars and researchers in media business arenas. |
| mass communication theory and practice: Exploring Media Research Andy Ruddock, 2017-08-21 From Donald Trump’s use of Twitter, to social media mourning, to cyber-bullying: the evidence of media influence today is all around us. As such, good media research is more important than ever, and crucially, is something all students can and should do. Exploring Media Research is an eye-opening exploration of what it means to understand and do media research today. Carefully balancing theory and practice, Andy Ruddock demystifies the process, showing you don’t need huge amounts of time or money to do meaningful media analysis. The book: Introduces students to the scope and seriousness of media influence Shows them how to tie their own interests to academic concepts and research issues Explains how to use this understanding to develop proper research questions Translates key theoretical concepts into actual research methods students can use to explore the media texts, events, markets and professionals that interest them. Bringing theory to life throughout with a range of contemporary case studies, Exploring Media Research is a thoughtful and practical guide to gathering and analysing media data. It is essential reading for students of media, communication and cultural studies. |
| mass communication theory and practice: Strategic Communication Theory and Practice Carl H. Botan, 2017-10-13 A guide to strategic communication that can be applied across a range of subfields at all three levels—grand strategic, strategic, and tactical communication Communication is a core function of every human organization so when you work with communication you are working with the very core of the organization. Written for students, academics, and professionals, Strategic Communication Theory and Practice: The Cocreational Model argues for a single unified field of strategic communication based in the three large core subfields of public relations, marketing communication, and health communication, as well as strategic communicators working in many other subfields such as political communication, issues management, crisis communication, risk communication, environmental and science communication, social movements, counter terrorism communication, public diplomacy, public safety and disaster management, and others. Strategic Communication Theory and Practice is built around a cocreational model that shifts the focus from organizational needs and the messages crafted to achieve them, to a publics-centered view placing publics and their ability to cocreate new meanings squarely in the center of strategic communication theory and practice. The author—a noted expert in the field—outlines the theories, campaign strategies, common issues, and cutting edge challenges facing strategic communication, including the role of social media, ethics, and intercultural strategic communication. As the author explains, the term strategic communication properly refers only to the planned campaigns that grow out of research and understanding what publics think and want. This vital resource answers the questions of whether, and how, strategic-level skills can be used across fields, as it: Explores the role of theory and the cocreational meta-theory in strategic communication Outlines ethical practices and problems in the field Includes information on basic campaign strategies Offers the most recent information on risk communication, preparedness and terrorism communication, and employment in strategic communication Redefines major concepts, such as publics, from a cocreational perspective |
| mass communication theory and practice: The Play Theory of Mass Communication William Stephenson, The literature on mass communication is now dominated by objective sociological approaches. What makes the work of Stephenson so unusual is his starting points: his frank willingness to adopt a subjective and psychological approach to the study of mass communication. In short, this is an internal analysis of how communication processes are absorbed by individuals. The theory of play is not a doctrine of frivolity, but rather a way in which Stephenson gets at such sensitive areas of communication theory as what is screened out and why. Without a notion of the play element in communication one would be led to imagine that every televised docudrama would be immediately lived out by every adolescent. Clearly, this is not the case. People can distinguish quite well between imaginary and real events in mass communication contexts. The Play Theory of Mass Communication is a work that studies subjective play, how communication serves the cause of self-enhancement and personal pleasure, and the role of entertainment as an end in itself. In short, for those who are tired of cliche-ridden volumes on the political hidden messages and meanings of communication, or the economic management of media decisions, this volume will come as a refreshment, a piece of entertainment as well as instruction. But with all the emphasis on aspects, Stephenson's volume is shrewdly political. He takes up themes ranging from the reduction! of international tensions to the happily alienated worker to such pedestrian events as the reporting of foreign Soviet dignitaries in their visits to democratic cultures. This is, in short, an urbane, wise book--sophisticated in its methodology and critical in its theorizing. |
| mass communication theory and practice: Applied Communication and Practice Matthew Crick, Kelli Smith, 2018-08-09 Applied Communication and Practice provides students with a comprehensive exploration of professional communication disciplines including television, film, broadcast journalism, public relations, and more. Students gain a solid, scholarly, and practical understanding of careers in communication to better inform their professional choices, expectations, and practices. The book uses curated readings, enlightening original material, discussion questions, exercises, and |
| mass communication theory and practice: Introducing Communication Theory Richard West, Lynn H. Turner, 2002-10 This work introduces communication to students who may have little background in communication theory. It aims to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic in their thinking about theory. |
| mass communication theory and practice: Health Communication Gary L. Kreps, Barbara C. Thornton, 1992 Presenting the essentials of communication theory in practical terms for members/consumers of the health care professions! Human communication performs an integral role in the delivery of health care and the promotion of health. The ability to communicate directly affects our ability to maintain our health and to help others do the same. Yet, rather than being a focal point in health care, communication is often taken for granted in the health care system. The First Edition of Health Communication was written to help correct this lack of emphasis. The Second Edition enhances its previous discussion of developing effective provider/consumer relationships, health care teams and health care interviews by including new concepts. The revision emphasizes ethical health communication, intercultural and interprofessional exchanges, the use of communication to promote health, the importance of information in health care, the creation of communication campaigns, and the increasing role of technology. Case histories that describe a wide range of health care situations are integrated into each chapter. -- Book Cover. |
| mass communication theory and practice: Communication Theory David Holmes, 2005-04-23 `This is a very clear and concise summary of media studies, present and future. There is no other book that can both be used as a teaching tool and can help scholars organize their thinking about new media as this book can' - Steve Jones, University of Chicago This book offers an introduction to communication theory that is appropriate to our post-broadcast, interactive, media environment. The author contrasts the `first media age' of broadcast with the `second media age' of interactivity. Communication Theory argues that the different kinds of communication dynamics found in cyberspace demand a reassessment of the methodologies used to explore media, as well as new understandings of the concepts of interaction and community (virtual communities and broadcast communities). The media are examined not simply in terms of content, but also in terms of medium and network forms. Holmes also explores the differences between analogue and digital cultures, and between cyberspace and virtual reality. The book serves both as an upper level textbook for New Media courses and a good general guide to understanding the sociological complexities of the modern communications environment. |
| mass communication theory and practice: The Handbook of Media and Mass Communication Theory Robert S. Fortner, P. Mark Fackler, 2014-03-10 The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. Focuses on all aspects of current and classic theories and practices relating to media and mass communication Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas Gives niche theories new life in several essays that use them to illuminate their application in specific contexts Features coverage of a wide variety of theoretical perspectives Pays close attention to the use of theory in understanding new communication contexts, such as social media 2 Volumes |
| mass communication theory and practice: Media, Society, World Nick Couldry, 2013-08-29 Media are fundamental to our sense of living in a social world. Since the beginning of modernity, media have transformed the scale on which we act as social beings. And now in the era of digital media, media themselves are being transformed as platforms, content, and producers multiply. Yet the implications of social theory for understanding media and of media for rethinking social theory have been neglected; never before has it been more important to understand those implications. This book takes on this challenge. Drawing on Couldry's fifteen years of work on media and social theory, this book explores how questions of power and ritual, capital and social order, and the conduct of political struggle, professional competition, and everyday life, are all transformed by today's complex combinations of traditional and 'new' media. In the concluding chapters Couldry develops a framework for global comparative research into media and for thinking collectively about the ethics and justice of our lives with media. The result is a book that is both a major intervention in the field and required reading for all students of media and sociology. |
| mass communication theory and practice: Communication Theory Mark P. Orbe, Jasmine T. Austin, Jeanetta D. Sims, 2021-12-27 Featuring contributed chapters from established and emerging communication theorists with varied cultural backgrounds and identities, Communication Theory: Racially Diverse and Inclusive Perspectives decenters traditional views of communication by highlighting perspectives from the global majority. The text deviates from a white-colonial-normative theoretical core to provide students with a more holistic exploration of communication theory. The book helps readers understand how the communicative experiences of marginalized groups represent important theoretical frames necessary for a full, comprehensive view of communication. It offers innovative conceptions of communication theorizing centered in and through the perspectives of African American/Black, Latinx, Asian American, and Indigenous/First Nations people. Through the presentation of canonized theories alongside innovative, cutting-edge theories, the text challenges students to expand and enhance the ways in which they see, use, and apply communication theory. A unique feature of the text is the inclusion of storied reflections-personal narratives that reveal scholars at various stages of their careers ruminating on their own experiences with theory. These reflections demonstrate how ethnic and racialized standpoints can inform and advance scholarship within the discipline. Communication Theory presents an inclusive, holistic approach to communication theory and inspires continued exploration, research, and theory in the discipline. It can serve as a primary textbook as well as a companion volume to other textbooks on communication theory. |
| mass communication theory and practice: Four Theories of the Press Fred Siebert, Theodore Peterson, Wilbur Schramm, 1963-10-01 Presented here are four major theories behind the functioning of the world's presses: (1) the Authoritarian theory, which developed in the late Renaissance and was based on the idea that truth is the product of a few wise men; (2) the Libertarian theory, which arose from the works of men like Milton, Locke, Mill, and Jefferson and avowed that the search for truth is one of man's natural rights; (3) the Social Responsibility theory of the modern day: equal radio and television time for political candidates, the obligations of the newspaper in a one-paper town, etc.; (4) the Soviet Communist theory, an expanded and more positive version of the old Authoritarian theory. |
| mass communication theory and practice: Using Communication Theory Sven Windahl, Benno Signitzer, Jean T Olson, 1992-01-09 This broad-ranging textbook provides a clear and comprehensive introduction to using communication theory in real-life communication activities. Planned communication, both interpersonal and through the mass media, is a standard facet of modern life. It is as evident in public health campaigns on smoking, drugs or AIDS as in commercial advertising and public relations. This textbook outlines how such communication can be informed by an understanding of the theories of communication that have evolved over the last thirty years. How are ideas diffused through the mass media and other channels of communication? How does the audience read a message? What is known about the impact of different ways of handling a communication ca |
| mass communication theory and practice: Communication as ... Gregory J. Shepherd, Jeffrey St. John, 2006 In Communication as...: Perspectives on Theory, editors Gregory J. Shepherd, Jeffrey St. John, and Ted Striphas bring together a collection of 27 essays that explores the wide range of theorizing about communication, cutting across all lines of traditional division in the field. The essays in this text are written by leading scholars in the field of communication theory, with each scholar employing a particular stance or perspective on what communication theory is and how it functions. In essays that are brief, argumentative, and forceful, the scholars propose their perspective as a primary or essential way of viewing communication with decided benefits over other views. |
| mass communication theory and practice: News Framing Effects Sophie Lecheler, Claes H. de Vreese, 2018-09-03 News Framing Effects is a guide to framing effects theory, one of the most prominent theories in media and communication science. Rooted in both psychology and sociology, framing effects theory describes the ability of news media to influence people’s attitudes and behaviors by subtle changes to how they report on an issue. The book gives expert commentary on this complex theoretical notion alongside practical instruction on how to apply it to research. The book’s structure mirrors the steps a scholar might take to design a framing study. The first chapter establishes a working definition of news framing effects theory. The following chapters focus on how to identify the independent variable (i.e., the news frame) and the dependent variable (i.e., the framing effect). The book then considers the potential limits or enhancements of the proposed effects (i.e., the moderators) and how framing effects might emerge (i.e., the mediators). Finally, it asks how strong these effects are likely to be. The final chapter considers news framing research in the light of a rapidly and fundamentally changing news and information market, in which technologies, platforms, and changing consumption patterns are forcing assumptions at the core of framing effects theory to be re-evaluated. |
| mass communication theory and practice: Journalism Jason R. Detrani, 2016-04-19 This title includes a number of Open Access chapters.Journalism: Theory and Practice presents a short history of journalism and focuses on the many important issues facing the media today, including bridging the divide between science and journalism, war reporting, media coverage of natural disasters, the current difficulties facing U.S. newspapers |
| mass communication theory and practice: Media Management Matters Ulrike Rohn, Tom Evens, 2020-03-13 This edited volume explores media management as engaged scholarship, building a bridge between theory and practice and discussing research collaboration between academia, policymakers and the media industry. In addition to advancing the scholarly discipline, it also questions, investigates and discusses the practical value of the research undertaken, showing how media management research can provide actionable, practice-relevant knowledge to decision makers throughout the media industry. The volume is broken into two parts: a section reflecting on the need for collaboration between research and practice, and a section overviewing specific projects that aim to deliver administrative value to stakeholders. The international research projects presented here span topics such as digital transformation, business models in news and digital journalism, media entrepreneurship and start-ups, ad-blocking, location-based services, audiovisual consumption preferences, the sustainability of small television markets, co-located and clustered industries and digital privacy. Incorporating under-used methodological approaches, such as action research and ethnography, Media Management Matters brings suggestions for how scholarship might be promoted outside academia. Simply put, this book aims to demonstrate why media management matters. Featuring an international roster of contributors, this collection is essential reading for scholars and practitioners of media management, business and policy. |
| mass communication theory and practice: Radio Set SCR-291-A (direction Finding). , 1944 |
| mass communication theory and practice: Communication for Development in the Third World Srinivas R Melkote, H Leslie Steeves, 2001-12-17 This completely revised edition builds on the framework provided by the earlier text. It traces the history of development communication, presents and critiques diverse approaches and their proponents, and provides ideas and models for development communication in the new century. |
| mass communication theory and practice: Journalism in Crisis Mike Gasher, Colette Brin, Christine Crowther, Gretchen KIng, Errol Salamon, Simon Thibault, 2016-11-14 Journalism in Crisis addresses the concerns of scholars, activists, and journalists committed to Canadian journalism as a democratic institution and as a set of democratic practices. The authors look within Canada and abroad for solutions for balancing the Canadian media ecology. Public policies have been central to the creation and shaping of Canada’s media system and, rather than wait for new technologies or economic models, the contributors offer concrete recommendations for how public policies can foster journalism that can support democratic life in twenty-first century Canada. Their work, which includes new theoretical perspectives and valuable discussions of journalism practices in public, private, and community media, should be read by professional and citizen journalists, academics, media activists, policy makers and media audiences concerned about the future of democratic journalism in Canada. |
| mass communication theory and practice: Deep Time of the Media Siegfried Zielinski, 2008-02-15 A quest to find something new by excavating the deep time of media's development—not by simply looking at new media's historic forerunners, but by connecting models, machines, technologies, and accidents that have until now remained separated. Deep Time of the Media takes us on an archaeological quest into the hidden layers of media development—dynamic moments of intense activity in media design and construction that have been largely ignored in the historical-media archaeological record. Siegfried Zielinski argues that the history of the media does not proceed predictably from primitive tools to complex machinery; in Deep Time of the Media, he illuminates turning points of media history—fractures in the predictable—that help us see the new in the old. Drawing on original source materials, Zielinski explores the technology of devices for hearing and seeing through two thousand years of cultural and technological history. He discovers the contributions of dreamers and modelers of media worlds, from the ancient Greek philosopher Empedocles and natural philosophers of the Renaissance and Baroque periods to Russian avant-gardists of the early twentieth century. Media are spaces of action for constructed attempts to connect what is separated, Zielinski writes. He describes models and machines that make this connection: including a theater of mirrors in sixteenth-century Naples, an automaton for musical composition created by the seventeenth-century Jesuit Athanasius Kircher, and the eighteenth-century electrical tele-writing machine of Joseph Mazzolari, among others. Uncovering these moments in the media-archaeological record, Zielinski says, brings us into a new relationship with present-day moments; these discoveries in the deep time media history shed light on today's media landscape and may help us map our expedition to the media future. |
| mass communication theory and practice: Communication Theory in the 21st Century David Demers, 2000 |
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Secretary of the Commonwealth | Mass.gov
The Secretary of the Commonwealth is the chief record-keeping, public information, securities regulator, and elections officer of the Commonwealth. Our office is responsible for the …
