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| marketing strategies to increase student enrollment: Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices Tripathi, Purnendu, Mukerji, Siran, 2013-05-31 Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development. |
| marketing strategies to increase student enrollment: Implementing and Sustaining Your Strategic Plan John M. Bryson, Sharon Roe Anderson, Farnum K. Alston, 2011-08-09 Based on John Bryson's acclaimed comprehensive approach to strategic planning, the Implementing and Sustaining Your Strategic Plan workbook provides a step-by-step process, tools, techniques, and worksheets to help successfully implement, manage, and troubleshoot an organization's strategy over the long haul. This new and immensely practical workbook helps organizations work through the typical challenges of leading implementation for sustained change. It spotlights the importance of effective leadership for long-term successful strategic plan implementation. The authors include a wealth of tools designed to help with goal and objective setting, budgeting, stakeholder analysis, prior- ity reconciliation, strategies in practice, special leadership roles, cultural changes, and more. The workbook's conceptual framework, step-by-step process, and worksheets can be applied in a variety of ways. It can be used as a whole, or selected parts can be used by board members, boards of directors, senior management teams, implementation teams, and task forces on a regular basis throughout the process of sustained implementation. The workbook's individual worksheets, or combinations of worksheets, can be used as needed to address a variety of implementation-related tasks. |
| marketing strategies to increase student enrollment: The Marketing Plan William A. Cohen, 2005-12-09 Create winning marketing plans like the pros! Whether you're starting a new business or launching a new product line within a company, you won't be able to succeed without a clear plan that defines your goals and how you will achieve them. Now, best-selling author William Cohen equips you with the knowledge, tools, and techniques you'll need to develop marketing plans like the pros. The Marketing Plan, 5th Edition presents step-by-step procedures--from scanning your environment and establishing goals and objectives, to developing marketing strategies and tactics, to presenting and implementing your plan, and everything in between. When you complete the book, you will not only know what to do, but also how and why. With this practical guide, you get: * Step-by-step instructions: This easy-to-follow, logical approach keeps you clearly focused on what you need to do to develop a successful marketing plan. * Time-saving forms: These worksheets, including 20 new to this edition, help you with different marketing planning tasks, such as profiling target markets and establishing an advertising and publicity budget. * Actual marketing plans from readers who have used the book: This new Fifth Edition features three new sample marketing plans. These plans show how readers have adapted the basic ideas in this book and translated them into successful marketing plans. |
| marketing strategies to increase student enrollment: New Strategies in Higher Education Marketing Thomas J. Hayes, 1991 With rising financial difficulties and declining enrollments, many colleges and universities are finding that they need new and better ways to present and promote themselves to potential students and the general public. New Strategies in Higher Education Marketing contains practical, how-to applications of marketing thought and theory for the higher education environment. Written by practitioners for practitioners, this valuable book offers new viewpoints, tools, and creative ways to solve potentially devastating problems through the implementation of marketing. Each chapter is application oriented and cases and situations common to most universities and colleges are discussed to illustrate marketing strategies and techniques to make them more easily understood and readily usable.New Strategies in Higher Education Marketing is divided into four sections: Strategy Research and Promotion Enrollment Services Development. It includes informative chapters on topics including perceptions and proper application of marketing in higher education; fund raising; public relations; coordination of intra-organizational efforts; techniques and methods of gathering information and data; and the challenge and management of student enrollment. Directors, presidents, vice-presidents, and others responsible for or interested in the marketing of a college or university will find a wealth of highly practical information in this book. |
| marketing strategies to increase student enrollment: Going to College Don Hossler, Jack Schmit, Nick Vesper, 2020-06-02 Going to College tells the powerful story of how high school students make choices about postsecondary education. Drawing on their unprecedented nine-year study of high school students, the authors explore how students and their parents negotiate these important decisions. Family background, finances, education, information—all influence students' plans after high school and the career paths they pursue, as do the more subtle messages delivered by parents and counselors which shape adolescents' self-expectations. For high school guidance counselors, college admissions counselors, parents and teachers, and public policy makers, this book is a valuable resource that explains the decision-making process and helps adults to help students make appropriate choices. The authors identify predisposition, search, and choice as the three stages in the student decision-making process. Predisposition refers to the plans students develop for education or work after they graduate from high school. The search stage involves students discovering and evaluating a variety of colleges and universities. In the choice stage, students choose a school to attend from among a list of institutions that are being seriously considered. Understanding exactly how students move through the predisposition, search, and choice stages of the college decision-making process can help students and parents prepare themselves for this process and consider a wider array of options. For education professionals, understanding this process can lead to new initiatives to guide students and families effectively—by providing better incentives for college savings, for example, or devising more effective early information programs about postsecondary education. Going to College is the first book to seriously study over an extended period the decisions that have a pervasive and lasting impact on individual careers, livelihoods, and lifestyles. The authors conclude with important recommendations for improving academic support, exploring various financial options, providing early encouragement—in other words, for recognizing the factors that influence students' decisions, and knowing when to pay attention to them. |
| marketing strategies to increase student enrollment: Improving Performance and Enhancingcompetitiveness (Penerbit USM) Abdul Khalid Siti-Nabiha, Siti-Nabiha Abdul Khali ;Fathyah Hashim; Christoph, |
| marketing strategies to increase student enrollment: Strategic Planning for Public and Nonprofit Organizations John M. Bryson, 2011-07-05 How can leaders use strategic planning to strengthen their public and nonprofit organizations? In this fourth edition of his perennial bestseller Strategic Planning for Public and Nonprofit Organizations, Bryson provides the most updated version of his thoughtful strategic planning model and outlines the reasons public and nonprofit organizations must embrace strategic planning to improve their performance. Introduced in the first edition and refined over the past 18 years, the Strategy Change Cycle--a proven planning process used successfully by a large number of nonprofit and public organizations--is the framework used to guide the reader through the strategic planning process. Bryson offers detailed guidance on implementing the process, and specific tools and techniques to make the process work in any organization. In addition, he clarifies the organizational designs through which strategic thought and action will be encouraged and embraced throughout an entire organization. In addition to updated examples, new cases, and additional information on boundaries, distinctive competencies, Actor-Network theory, Bryson will creat an instructor's manual with sample syllabi, PowerPoint teaching slides, and additional cases. |
| marketing strategies to increase student enrollment: Marketing Higher and Further Education Paul Gibbs, Michael Knapp, 2012-12-06 A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies. |
| marketing strategies to increase student enrollment: Proceedings of the International Conference of Economics, Business, and Entrepreneur (ICEBE 2022) Nairobi, Yuliansyah, Habibullah Jimad, Ryzal Perdana, Gede Eka Putrawan, Trio Yuda Septiawan, 2023-05-30 This is an open access book.The Faculty of Economics and Business of Universitas Lampung in Indonesia is hosting the International Conference of Economics, Business & Entrepreneurship (ICEBE) 2022, its fifth annual international conference. The goal of this conference is to provide a clear direction and substantial advancements in the quickly recovering global economy. The 5th ICEBE welcomes and cordially encourages all authors to submit outstanding works on a range of topics relevant to the conference's theme. Theme: “Global Economy and Business Recovery Growth to Create a Sustainable Business-Friendly Environment” |
| marketing strategies to increase student enrollment: Reliability and Statistics in Transportation and Communication Igor Kabashkin, Irina Yatskiv, Olegas Prentkovskis, 2021-02-06 This book reports on cutting-edge theories and methods for analyzing complex systems, such as transportation and communication networks and discusses multi-disciplinary approaches to dependability problems encountered when dealing with complex systems in practice. The book presents the most noteworthy methods and results discussed at the International Conference on Reliability and Statistics in Transportation and Communication (RelStat), which took place remotely from Riga, Latvia, on October 14 – 17, 2020. It spans a broad spectrum of topics, from mathematical models and design methodologies, to software engineering, data security and financial issues, as well as practical problems in technical systems, such as transportation and telecommunications, and in engineering education. |
| marketing strategies to increase student enrollment: Resources in Education , 2001-10 |
| marketing strategies to increase student enrollment: Handbook for Student Affairs in Community Colleges Ashley Tull, Linda Kuk, Paulette Dalpes, 2023-07-03 In addressing the unique issues related to the delivery of student services in the community college setting, this book fills a longstanding need to provide practitioners with a contextual framework for their work. Starting by providing the historical context to the development of student affairs in community colleges, this handbook describes the organization of key functions and current practice, and looks at the specific constraints, opportunities, changes and future challenges that practitioners face.Community colleges are grappling with: the realities of shrinking resources; an increasingly diverse and disparate student body, with many attending part-time; demands for greater accountability; a generational change in leadership; and pressures to expand their missions as well as adopt educational technology – all of which have an impact on the role of student affairs.Among the topics covered are: Partnering with Academic Affairs; Financing Student Affairs; Legal and Policy Issues; Strategic Planning and Assessment; Accreditation and Accountability; Technology for Communication and Engagement; Academic Support Services; Student Life and Student Engagement Programs and Services; Enrollment Management; and Services for Special Populations.This handbook is intended for student affairs administrators and professionals at all stages of their careers, as well as for students in graduate preparation programs. |
| marketing strategies to increase student enrollment: Rentz's Student Affairs Practice in Higher Education (6ed) Naijian Zhang & Associates, 2024-03-22 Rentz’s Student Affairs Practice in Higher Education introduces readers to the functions of all student affairs services on college campus and to the nuts and bolts on what student affairs professionals in each specific area do to achieve their goals of providing students with meaningful collegiate experiences and accomplish the institution’s mission. The book not only includes the evolution of student affairs but also how its philosophy and theories are integrated into its practice. By reading this edition experienced student affairs professionals will acquire a thorough understanding of each student affairs service on college/university campus and increase their competence in practice. This new sixth edition has 17 chapters which include the philosophical heritage of student affairs, historical perspective of higher education and student affairs, admissions to enrollment management, academic advising, career services, counseling centers, student conduct, multicultural affairs and special support services, orientation, residence halls, student life programs, fraternity and sorority life, collegiate recreation, financial aid, student learning assessment, health services, and future of student affairs. It has been integrated with the most recent literature on student affairs development, especially how the global pandemic has impacted the practice of student affairs in higher education and how the social, political, and economic dynamics at the national level have influenced the climate of college and university campus as well as the most recent professional standards. A unique feature of the book is that its contributors are expert practitioners and scholars. Through this book student affairs professionals will learn knowledge and wisdom not only from the current generation in student affairs but also from the generations many years in the past. The sixth edition has advanced the knowledge base of student affairs while inheriting its values and missions for higher education. |
| marketing strategies to increase student enrollment: Examining Student Retention and Engagement Strategies at Historically Black Colleges and Universities Hinton, Samuel L., Woods, Antwon D., 2018-12-04 As higher educational learning enters a new age, Historically Black Colleges and Universities (HBCUs) are seeking innovative ways to establish strategies to compete with other academic institutions. As establishments that have played a pivotal role in transforming the landscape of higher education, HBCUs are facing rapid transformation and various obstacles leading to questions regarding to the cost, quality, and sustainability of these institutions. Examining Student Retention and Engagement Strategies at Historically Black Colleges and Universities is a pivotal reference source that provides vital research on the role of HBCUs in today’s higher education and the various research methods addressing student retention rates, success levels, and engagement. While highlighting topics such as enrollment management, student engagement, and online learning, this publication explores successful engagement strategies that promote educational quality and equality, as well as the methods of social integration and involvement for students. This book is ideally designed for researchers, academicians, scholars, educational administrators, policymakers, graduate students, and curriculum designers. |
| marketing strategies to increase student enrollment: Analyzing Marketing Strategies Designed to Increase Minority Student Enrollment at Selected Urban Community Colleges James D. Galbraith, ERIC Document Reproduction Service, 1989 |
| marketing strategies to increase student enrollment: Enrollment Management Perry R. Rettig, 2021-07 This book traverses the landscape of a comprehensive approach to enrollment management. |
| marketing strategies to increase student enrollment: Handbook of Research on Challenges and Opportunities in Launching a Technology-Driven International University Khosrow-Pour, D.B.A., Mehdi, 2019-02-22 The global digital economy continues to demand the need for educated and highly trained professionals, requiring higher learning institutions to provide accessible technology-driven experience to prepare future leaders effectively. However, there are challenges involved in creating a robust curriculum and recruiting top-notch faculty all over the world while also meeting the academic criteria to offer effective academic programs and degrees to students. The Handbook of Research on Challenges and Opportunities in Launching a Technology-Driven International University is a pivotal reference source that provides empirical and theoretical research focused on the effective construction of technology-driven higher learning international universities. While highlighting topics such as accelerated and innovative curriculum, recruitment of international faculty, on-campus development, and distance learning systems, this publication explores the financial and economic impacts of launching a university, and the methods of how to identify the appropriate locale for universities and/or branch campuses that will ideally complement the local interest of business sectors within the selected location. This book is ideally designed for entrepreneurs, practitioners, academicians, administrators, government officials, researchers, and consultants. |
| marketing strategies to increase student enrollment: Developing Smart Sustainability With Artificial Intelligence Singh, Bhupinder, Kaunert, Christian, Lal, Sahil, Arora, Manmeet Kaur, Raghav, Anjali, 2025-01-02 Smart sustainability offers hope for addressing global environmental and societal challenges in a world rapidly transformed by technological breakthroughs. With cities growing rapidly and natural resources under strain, developing innovative ideas has become crucial. Artificial intelligence (AI) is playing an increasingly significant role by analyzing vast amounts of data to predict outcomes and optimize processes. Cities, in particular, stand to benefit from AI-driven advances in sustainable urban planning. From smart grids that optimize energy distribution to AI-powered waste management systems that improve recycling, AI offers a wide range of sustainability applications. Developing Smart Sustainability With Artificial Intelligence discusses how AI can be pushed into the service of smart sustainability. It focuses on where AI intersects with renewable energy, waste management, water conservation, and sustainable agriculture. Additionally, the book deals with ethical and socio-economic aspects of applying AI to sustainability. Covering topics such as clean energy, environmental protection, and urban sustainability, this book is an excellent resource for academicians, researchers, industry experts, educators, graduate and postgraduate students, and more. |
| marketing strategies to increase student enrollment: The Nitty-Gritty in the Life of a University William J. Adams, 2007 An esteemed professor and one-time chairman of the mathematics department at New York's Pace University, Adams, interested in all facets of university administration, has produced an almost Jeffersonian volume of correspondence from his tenure. His views on textbook selection, collective bargaining and the proper role of the university have all flowed from his notebook, and no problem was too minute to evade his scope The frivolity of some of these papers is balanced by Adams's opinions on weightier issues, including sexual harassment and compensation in higher education. His approach and forward manner on these situations, despite how genuine, sometimes engendered resentment from his fellow faculty. But for those interested in the particulars of an academic career, this book offers a glimpse of what life may really be like inside the ivory tower. - Kirkus Discoveries- |
| marketing strategies to increase student enrollment: Principal as Managerial Leader United States Catholic Conference. Department of Education, 1998-06 Addresses six competencies in personnel management, seven in institutional management, and four in finance and development. Includes more than 150 sources in the bibliography. |
| marketing strategies to increase student enrollment: Advances in Human Factors, Business Management, Training and Education Jussi Ilari Kantola, Tibor Barath, Salman Nazir, Terence Andre, 2016-07-26 This book reports on practical approaches for facilitating the process of achieving excellence in the management and leadership of organizational resources. It shows how the principles of creating shared value can be applied to ensure faster learning, training, business development, and social renewal. In particular, the book presents novel methods and tools for tackling the complexity of management and learning in both business organizations and society. It covers ontologies, intelligent management systems, methods for creating knowledge and value added. It gives novel insights into time management and operations optimization, as well as advanced methods for evaluating customers’ satisfaction and conscious experience. Based on the AHFE 2016 International Conference on Human Factors, Business Management and Society, held on July 27-31, 2016, Walt Disney World®, Florida, USA, the book provides both researchers and professionals with new tools and inspiring ideas for achieving excellence in various business activities. |
| marketing strategies to increase student enrollment: One University, One College Penn State Capital College, 2002 |
| marketing strategies to increase student enrollment: Knowledge Management in Organisations Lorna Uden, I-Hsien Ting, 2024-06-21 This book constitutes the proceedings of the 18th International Conference on Knowledge management in Organizations, KMO 2024, which took place in Kaohsiung, Taiwan, during July 29–August 1, 2024 The 33 full papers were carefully reviewed and selected from 72 submissions. The papers are organized in subject areas as follows: Knowledge Transfer and Sharing; Knowledge in Business and Organisation; Innovation and Knowledge Creation; KM and Education; KM Process and Model; Information and Knowledge Management Systems; AI, IT and New Trends in KM; and Healthcare. |
| marketing strategies to increase student enrollment: Student Affairs Practice in Higher Education Audrey L. Rentz, 1996 |
| marketing strategies to increase student enrollment: Success Slots Zuri Deepwater, AI, 2025-03-04 Success Slots introduces a transformative approach to time management, advocating for strategic allocation of time to boost career growth and personal development. It challenges the notion that constant busyness equates to progress, instead promoting dedicated Success Slotsâtime blocks designed for high-impact activities. By focusing on prioritization, strategic scheduling, and holistic development, the book offers a framework for modern professionals to achieve more by doing the right things at the right time. Pareto's Law is used to identify the 20% of activities that drive 80% of results, and the book integrates well-being and personal growth into the success equation. The book uniquely emphasizes creating dedicated time blocks, setting it apart from less structured methods. Readers can expect a clear roadmap, starting with core principles and terminology. Subsequent sections delve into identifying high-impact activities, constructing a schedule aligned with natural rhythms, and integrating self-care without sacrificing productivity. Case studies and real-world examples illustrate the application of these principles, making it a practical guide for anyone seeking to enhance productivity and career growth. The book helps in strategic scheduling, goal setting, and overall business management. |
| marketing strategies to increase student enrollment: Financing Higher Education in a Global Market Mark Kretovics, Steve O. Michael, 2005 Chapter 1. Financing Higher Education in a Global Market: A Contextual Background Steve O. Michael, Professor of Higher Education Administration and Vice Provost for University Diversity and Academic Initiatives at Kent State University Chapter 2. Financing Higher Education in the United States of America: Strategies for the 21st Century Steve O. Michael; and Mark A. Kretovics, Assistant Professor of Higher Education Administration and coordinator of the master's degree in Higher Education at the Graduate School and College of Education, Kent State University, USA Chapter 3. Financing Higher Education In Canada Daniel W. Lang, Professor, Division of Management, the Ontario Institute for Studies in Education of the University of Toronto (OISE/UT), Canada Chapter 4. Great Expectations and Declining Resources: Financing Higher Education in Mexico Wietse de Vries. Senior Researcher at the Autonomous University of Puebla (BUAP), Mexico Chapter 5. Higher Education Policy and Finance in Spain Jorge Calero, Professor of Applied Economics (University of Barcelona) and President of the Spanish Association of the Economics of Education (AEDE) Chapter 6. Financing Higher Education in Austria and Future Challenges Hans Pechar, Associate Professor at the Faculty for Interdisciplinary Studies (IFF), University of Klagenfurt and head of the department for Higher Education Research; Elsa Hackl, Professor, Department of Political Science, Vienna University Jan Thomas, Research Fellow, Department for Higher Education Research, Faculty for Interdisciplinary Studies, University of Klagenfurt at Vienna (Austria) and associate lecturer at the Ruhr-Universit t Bochum (Germany) Chapter 7. Financing HigherEducation in South Africa and Future Challenges Prakash Sing, Associate Professor of leadership and strategic management, University of Port Elizabeth, South Africa Chapter 8. Financing Higher Education in India Under Structural Adjustment Jandhyala B.G. Tilak, Professor and Senior Fellow and Head of the Educational Finance Unit at the National Institute of Educational Planning and Administration, New Delhi, India Chapter 9. Financing Higher Education in Thailand and Future Challenges Rick Rantz, Director of the Chester Campus of Feather River College in Northern California; and Phasina Tangchuang, Associate Professor of Adult/Non-Formal Education at the Center for Education and Labor Studies (CELS), Chiang Mai University, Thailand |
| marketing strategies to increase student enrollment: Unlocking Opportunity through Broadly Accessible Institutions Gloria Crisp, Kevin R. McClure, Cecilia M. Orphan, 2021-12-29 This groundbreaking resource highlights the unique mission and purpose of bachelor’s degree granting accessible institutions (BAIs), exploring the challenges and opportunities present within these institutions, and offering a counterpoint to the current dialogue that frames these institutions with a deficit-perspective. Featuring a broad range of esteemed and influential voices in the field of higher education, policy research, and administration, this unique collection argues that BAIs are an important but overlooked category of institutions in American post-secondary education, and demonstrates the critical role that BAIs play in the higher education landscape, distinct from traditional community colleges and elite universities. Chapters cover key issues such as educational policy, leadership opportunities, faculty, the role of geography, racial equity, and developmental education. Ultimately, this edited volume challenges damaging assumptions about the organizational nature, purpose, and role of BAIs in shaping educational opportunity for diverse student populations, and therefore contributes valuable scholarship to the ongoing dialogue and debate around achieving equity in higher education access in the United States. |
| marketing strategies to increase student enrollment: Handbook for the College Admissions Profession Stanley E. Henderson, Claire C. Swann, 1998-04-23 Through expert essays, this handbook covers all aspects of the admissions process, from a historical overview to a guide to future trends. Both new and experienced admissions officers and educational administrators will find here essential tools for successfully recruiting and enrolling a desirable mix of students for their institutions. This handbook has been prepared by the foremost leaders in the college admissions profession under the auspices of the American Association of Registrars and Admissions Officers. Topics include: the dilemma of quantity versus quality in admissions recruiting; understanding enrollment management; marketing strategies; the role of technology; and student body diversity (including international students). |
| marketing strategies to increase student enrollment: Global Perspectives and Local Challenges Surrounding International Student Mobility Bista, Krishna, 2015-12-09 As one of the fastest growing trends in higher education, study abroad programs are having a critical impact on the educational landscape. While international study programs generate more revenue and promote campus diversity, there are several challenges that must be considered when integrating non-native students into native universities. Global Perspectives and Local Challenges Surrounding International Student Mobility explores comparative research regarding the implementation of effective strategies needed when working with native and non-native individuals in educational settings. Offering perspectives from international student experiences, as well as views on current mobility trends, immigration policies, and challenges with cultural expectations, this publication will be a critical source for educators, policymakers, and university staff who interact with international students. |
| marketing strategies to increase student enrollment: Revitalizing the Learning Ecosystem for Modern Students Al Husseiny, Fatima, Munna, Afzal Sayed, 2024-03-11 In the rapidly evolving education landscape, many challenges confront educators, policymakers, and researchers alike. The shifting demands of students and society, coupled with global disruptions to traditional educational systems, necessitate a comprehensive solution to reshape the learning environment for the digital age. Recognizing these challenges, the book Revitalizing the Learning Ecosystem for Modern Students emerges as a beacon of insight and innovation, providing a holistic exploration of the intricacies within learning ecosystems and offering practical strategies to overcome the hurdles education stakeholders face. For educators seeking innovative strategies, policymakers aiming to craft effective policies, and researchers diving into the forefront of educational exploration, Revitalizing the Learning Ecosystem for Modern Students stands as an invaluable resource. By offering a roadmap not only to identify but also overcome the challenges within the academic domain, this book catalyzes positive change, ensuring that learning ecosystems are revitalized to meet the ever-changing requirements of students in the future. |
| marketing strategies to increase student enrollment: Doing Difference Differently Zhaozhe Wang, 2024-08-15 Doing Difference Differently ethnographically recounts the stories of four Chinese international students navigating the complex socio-academic environment of a North American institution for higher education. Zhaozhe Wang traces the ecologically situated and distributed literacy practices of these individuals across rhetorical contexts, both on and off campus, and reconstructs the digitally networked, spatiotemporally emerging, rhetorically potent, and ecologically afforded literacy worlds of Chinese international students. Doing Difference Differently provides an in-depth, nuanced understanding of the multifaceted literate lives of this often-marginalized cultural group, highlighting their diverse aspirations, personas, communities, challenges, and strategies. The book reconceptualizes the linguistic and cultural differences of Chinese international students as active processes of embracing, performing, resisting, negotiating, and redefining the identities that institutions impose on them through everyday literacy practices. Wang offers an analytical heuristic for researchers and educators to better understand these students’ backgrounds and to more effectively and ethically support and advocate for them. This case study critically engages broad and interconnected concepts that are essential to educators’ collective understanding of Generation Z students brought up in cultural and educational contexts outside of the European-American sphere. This book appeals to scholars, researchers, teachers, and administrators working in North American higher education and English-speaking countries, particularly those in the fields of writing studies, second language studies, applied linguistics, multilingual education, literacy studies, and international education. Educators across disciplines seeking to better understand the growing population of Chinese international students in North America will likewise benefit. |
| marketing strategies to increase student enrollment: Social Class and Education Lois Weis, Nadine Dolby, 2012-04-27 Social Class and Education: Global Perspectives is the first empirically grounded volume to explore the intersections of class, social structure, opportunity, and education on a truly global scale. Fifteen essays from contributors representing the US, Europe, China, Latin America and other regions offer an unparralleled examination of how social class differences are made and experienced through schooling. By underscoring the consequences of our new global reality, this volume takes seriously the transnational migration of commerce, capital and peoples and the ramifications of such for education and social structure. Moving beyond national confines, internationally recognized scholars, Lois Weis and Nadine Dolby, offer a set of emblematic essays that break new theoretical and empirical ground on the ways class is produced and maintained through education around the world. |
| marketing strategies to increase student enrollment: Technology, Sustainability and Educational Innovation (TSIE) Andrea Basantes-Andrade, Miguel Naranjo-Toro, Marcelo Zambrano Vizuete, Miguel Botto-Tobar, 2020-01-02 This book presents the proceedings of International Conference on Knowledge Society: Technology, Sustainability and Educational Innovation (TSIE 2019). The conference, which was held at UTN in Ibarra, Ecuador, on 3–5 July 2019, allowed participants and speakers to share their research and findings on emerging and innovative global issues. The conference was organized in collaboration with a number of research groups: Group for the Scientific Research Network (e-CIER); Research Group in Educational Innovation and Technology, University of Salamanca, Spain(GITE-USAL); International Research Group for Heritage and Sustainability (GIIPS), and the Social Science Research Group (GICS). In addition, it had the endorsement of the RedCLARA, e-science, Fidal Foundation, Red CEDIA, IEEE, Microsoft, Business IT, Adobe, and Argo Systems. The term “knowledge society” can be understood as the management, understanding and co-creation of knowledge oriented toward the sustainable development and positive transformation of society. In this context and on the occasion of the XXXIII anniversary of the Universidad Técnica del Norte (UTN), the Postgraduate Institute through its Master of Technology and Educational Innovation held the I International Congress on Knowledge Society: Technology, Sustainability and Educational Innovation – TSIE 2019, which brought together educators, researchers, academics, students, managers, and professionals, from both the public and private sectors to share knowledge and technological developments. The book covers the following topics: 1. curriculum, technology and educational innovation; 2. media and education; 3. applied computing; 4. educational robotics. 5. technology, culture, heritage, and tourism development perspectives; and 6. biodiversity and sustainability. |
| marketing strategies to increase student enrollment: Medical Education and Ethics: Concepts, Methodologies, Tools, and Applications Management Association, Information Resources, 2016-09-27 As the healthcare industry continues to expand, a higher volume of new professionals must be integrated into the field. Providing these professionals with a quality education will likewise ensure the further progress and advancements in the medical field. Medical Education and Ethics: Concepts, Methodologies, Tools, and Applications presents a compendium of contemporary research on the educational practices and ethical considerations in the medical industry. This multi-volume work contains pedagogical frameworks, emerging trends, case studies, and technological innovations essential for optimizing medical education initiatives. This comprehensive publication is a pivotal resource for medical professionals, upper-level students, researchers, and practitioners. |
| marketing strategies to increase student enrollment: Redesigning America’s Community Colleges Thomas R. Bailey, Shanna Smith Jaggars, Davis Jenkins, 2015-04-09 In the United States, 1,200 community colleges enroll over ten million students each year—nearly half of the nation’s undergraduates. Yet fewer than 40 percent of entrants complete an undergraduate degree within six years. This fact has put pressure on community colleges to improve academic outcomes for their students. Redesigning America’s Community Colleges is a concise, evidence-based guide for educational leaders whose institutions typically receive short shrift in academic and policy discussions. It makes a compelling case that two-year colleges can substantially increase their rates of student success, if they are willing to rethink the ways in which they organize programs of study, support services, and instruction. Community colleges were originally designed to expand college enrollments at low cost, not to maximize completion of high-quality programs of study. The result was a cafeteria-style model in which students pick courses from a bewildering array of choices, with little guidance. The authors urge administrators and faculty to reject this traditional model in favor of “guided pathways”—clearer, more educationally coherent programs of study that simplify students’ choices without limiting their options and that enable them to complete credentials and advance to further education and the labor market more quickly and at less cost. Distilling a wealth of data amassed from the Community College Research Center (Teachers College, Columbia University), Redesigning America’s Community Colleges offers a fundamental redesign of the way two-year colleges operate, stressing the integration of services and instruction into more clearly structured programs of study that support every student’s goals. |
| marketing strategies to increase student enrollment: Student Success and Intersectionality at Hispanic-Serving Institutions Jocelyn A. Gutierrez, Rosa M. Banda, Nikola Grafnetterova, Alonzo M. Flowers III, Jarett T. Lujan, 2024-12-29 With the influx of Hispanic-Serving Institutions (HSIs) on the landscape of higher education, it has become apparent that institutional policy, practices, and procedures for student success must be understood from an empirical and practitioner standpoint. This edited book offers current scholar/practitioners the opportunity to evidence empirical-based strategies and practices at HSIs relating to student success. |
| marketing strategies to increase student enrollment: Business Practices in Higher Education Mark A. Kretovics, 2011-02-15 Business Practices in Higher Education is a breakthrough guide offering higher education and student affairs professionals an understanding of the fundamental business nature of colleges and universities. The author discusses the practical applications of business concepts and models and how these applications can contribute to the overall efficiency and effectiveness of higher education institutions. Useful examples from a wide range of institutions—including small privates, large publics, and community colleges—illustrate these concepts. This professional guide is organized into the following four sections: Environment and Structure Finance and Funding People and Processes Perspectives on the Future Business practices pervade the academic, student affairs, and administrative sides of higher education. This book affords readers a greater understanding of the true nature of higher education and an appreciation for how the academy effectively incorporates business practices into everyday work lives. |
| marketing strategies to increase student enrollment: Leveraging Data for Student Success Laura G. Knapp, Elizabeth Glennie, Karen J. Charles, 2016-09-29 People providing services to schools, teachers, and students want to know whether these services are effective. With that knowledge, a project director can expand services that work well and adjust implementation of activities that are not working as expected. When finding that an innovative strategy benefits students, a project director might want to share that information with other service providers who could build upon that strategy. Some organizations that fund programs for students will want a report demonstrating the program’s success. Determining whether a program is effective requires expertise in data collection, study design, and analysis. Not all project directors have this expertise—they tend to be primarily focused on working with schools, teachers, and students to undertake program activities. Collecting and obtaining student-level data may not be a routine part of the program. This book provides an overview of the process for evaluating a program. It is not a detailed methodological text but focuses on awareness of the process. What do program directors need to know about data and data analysis to plan an evaluation or to communicate with an evaluator? Examples focus on supporting college and career readiness programs. Readers can apply these processes to other studies that include a data collection component. |
| marketing strategies to increase student enrollment: Resources in Education , 1986 |
| marketing strategies to increase student enrollment: Expanding Opportunities in Higher Education United States. Congress. House. Committee on Education and Labor. Subcommittee on Healthy Families and Communities, 2004 |
What is Marketing? — The Definition of Marketing — AMA
Definition of Marketing Research. Marketing research is the function that links the consumer, customer, and public to the marketer through information—information used to identify and …
An Overview of Marketing - American Marketing Association
Course Overview Marketing is vital to the success of an organization in today’s competitive world. This course introduces marketing, the marketing mix (the Four Ps), the strategic importance of …
Marketing vs. Advertising - American Marketing Association
Accordingly, global marketing enables these companies to employ a unified strategy to reach customers at the local, regional, national and international levels at the same time. …
Guide to Types of Marketing: Strategies, Techniques, and Tactics …
Nov 21, 2024 · Marketing strategy: This foundational element outlines your business goals and the approach to achieve them. A well-defined strategy aligns all marketing activities, preventing …
Marketing Industry Stats and Information - American Marketing …
On average, marketing budgets make up 10% of overall company budgets. Marketing makes up a higher portion of the budget for B-to-C companies versus B-to-B, and for companies with lower …
Marketing vs. Promotion: Key Differences and How They Impact …
Nov 21, 2024 · Marketing is all about the long game—building brand value and nurturing customer relationships over time. Promotion, on the other hand, is a quick push for immediate results. …
The Skills Marketers Need in 2025 and Beyond
Jan 31, 2025 · Based on a survey of 1,200+ marketers, over 450 job postings and interviews with industry experts, this report lays out the new realities shaping the field of marketing—including …
The Four Ps of Marketing - American Marketing Association
Jul 12, 2022 · What Are the Four Ps of Marketing? Marketing is the activity, set of institutions, or processes for creating, communicating, delivering, and exchanging offerings that have value …
What is Strategic Marketing? Definition, Importance, and Key …
Nov 20, 2024 · Strategic marketing is a focused approach that aligns every marketing move with big-picture business goals, aiming to build a lasting competitive edge. Unlike traditional …
Develop a Winning Marketing Strategy: Step-by-Step Guide
Oct 24, 2024 · A marketing plan, on the other hand, details the specific actions and tactics needed to execute the strategy. This could include hosting local events, running social media ads, and …
What is Marketing? — The Definition of Marketing — AMA
Definition of Marketing Research. Marketing research is the function that links the consumer, customer, and public to the marketer through information—information used to identify and …
An Overview of Marketing - American Marketing Association
Course Overview Marketing is vital to the success of an organization in today’s competitive world. This course introduces marketing, the marketing mix (the Four Ps), the strategic importance of …
Marketing vs. Advertising - American Marketing Association
Accordingly, global marketing enables these companies to employ a unified strategy to reach customers at the local, regional, national and international levels at the same time. …
Guide to Types of Marketing: Strategies, Techniques, and Tactics …
Nov 21, 2024 · Marketing strategy: This foundational element outlines your business goals and the approach to achieve them. A well-defined strategy aligns all marketing activities, …
Marketing Industry Stats and Information - American Marketing …
On average, marketing budgets make up 10% of overall company budgets. Marketing makes up a higher portion of the budget for B-to-C companies versus B-to-B, and for companies with lower …
Marketing vs. Promotion: Key Differences and How They Impact …
Nov 21, 2024 · Marketing is all about the long game—building brand value and nurturing customer relationships over time. Promotion, on the other hand, is a quick push for immediate results. …
The Skills Marketers Need in 2025 and Beyond
Jan 31, 2025 · Based on a survey of 1,200+ marketers, over 450 job postings and interviews with industry experts, this report lays out the new realities shaping the field of marketing—including …
The Four Ps of Marketing - American Marketing Association
Jul 12, 2022 · What Are the Four Ps of Marketing? Marketing is the activity, set of institutions, or processes for creating, communicating, delivering, and exchanging offerings that have value …
What is Strategic Marketing? Definition, Importance, and Key …
Nov 20, 2024 · Strategic marketing is a focused approach that aligns every marketing move with big-picture business goals, aiming to build a lasting competitive edge. Unlike traditional …
Develop a Winning Marketing Strategy: Step-by-Step Guide
Oct 24, 2024 · A marketing plan, on the other hand, details the specific actions and tactics needed to execute the strategy. This could include hosting local events, running social media ads, and …
