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| mahomes s2 cognition test: Strategic Communication in Context: Theoretical Debates and Applied Research Sara Balonas, Teresa Ruão, María-Victoria Carrillo, 2021-07-30 Strategic communication is becoming more relevant in communication sciences, though it needs to deepen its reflective practices, especially considering its potential in a VUCA world — volatile, uncertain, complex and ambiguous. The capillary, holistic and result-oriented nature that portrays this scientific field has led to the imperative of expanding knowledge about the different approaches, methodologies and impacts in all kinds of organisations when strategic communication is applied. Therefore Strategic Communication in Context: Theoretical Debates and Applied Research assembles several studies and essays by renowned authors who explore the topic from different angles, thus testing the elasticity of the concept. Moreover, this group of authors represents various schools of thought and geographies, making this book particularly rich and cross-disciplinary. |
| mahomes s2 cognition test: The Capitol in Albany William Kennedy, 1986 Photographs of the New York State Capitol building are accompanied by a brief essay on its history. |
| mahomes s2 cognition test: The Princess Spy Larry Loftis, 2021-02-09 INSTANT NEW YORK TIMES, WALL STREET JOURNAL, AND USA TODAY BESTSELLER “As exciting as any spy novel” (Daily News, New York), The Princess Spy follows the hidden history of an ordinary American girl who became one of the OSS’s most daring World War II spies before marrying into European nobility. Perfect for fans of A Woman of No Importance and Code Girls. When Aline Griffith was born in a quiet suburban New York hamlet, no one had any idea that she would go on to live “a life of glamour and danger that Ingrid Bergman only played at in Notorious” (Time). As the United States enters the Second World War, the young college graduate is desperate to aid in the war effort, but no one is interested in a bright-eyed young woman whose only career experience is modeling clothes. Aline’s life changes when, at a dinner party, she meets a man named Frank Ryan and reveals how desperately she wants to do her part for her country. Within a few weeks, he helps her join the Office of Strategic Services—forerunner of the CIA. With a code name and expert training under her belt, she is sent to Spain to be a coder, but is soon given the additional assignment of infiltrating the upper echelons of society, mingling with high-ranking officials, diplomats, and titled Europeans. Against this glamorous backdrop of galas and dinner parties, she recruits sub-agents and engages in deep-cover espionage. Even after marrying the Count of Romanones, one of the wealthiest men in Spain, Aline secretly continues her covert activities, being given special assignments when abroad that would benefit from her impeccable pedigree and social connections. “[A] meticulously researched, beautifully crafted work of nonfiction that reads like a James Bond thriller” (Bookreporter), The Princess Spy brings to vivid life the dazzling adventures of a spirited American woman who risked everything to serve her country. |
| mahomes s2 cognition test: The Routledge Handbook of Strategic Communication Derina Holtzhausen, Ansgar Zerfass, 2014-11-20 The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge. Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover: • Conceptual foundations, • Institutional and organizational dimensions, • Implementing strategic communication, and • Domains of practice An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience. |
| mahomes s2 cognition test: Communication Excellence Ralph Tench, Dejan Verčič, Ansgar Zerfass, Ángeles Moreno, Piet Verhoeven, 2017-03-28 Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication. It presents a culmination of research and best practice models, covering strategic communication, the impact on reputation, crisis, mediatisation, organisational culture, new digital, social and mobile media as well as the development of professionalisation. Providing clear guidance on the difference between normal and excellent communications departments, the book shows readers how communication can effectively influence and support the organisation and positively fit within the business strategy of today’s global and changing markets. The study behind this book, the European Communication Monitor, is known as the most comprehensive provider of reliable data in the communication field worldwide. |
| mahomes s2 cognition test: Strategic Science Communication John C. Besley, Anthony Dudo, 2022-09-27 What tactics can effective science communicators use to reach a wide audience and achieve their goals? Effective science communication—the type that can drive behavior change while boosting the likelihood that people will turn to science when faced with challenges—is not simply a matter of utilizing social media or employing innovative tactics like nudges. Even more important for success is building long-term strategic paths to achieve well-articulated goals. Smart science communicators also want to create communication opportunities to improve their own thinking and behavior. In this guidebook, John C. Besley and Anthony Dudo encapsulate their practical expertise in 11 evidence-based principles of strategic science communication. Among other things, science communicators, they argue, should strive to seem competent, warm, honest, and willing to listen. Their work should also convey a desire to make the world a better place. Highlighting time-tested methods for building rapport with an audience through several modes of communication, Besley and Dudo explain how to achieve each strategic objective. All scientific communication is goal-oriented, and Besley and Dudo discuss the importance of recognizing the right goals, then employing strategic and tactical communication in order to achieve them. Finally, they offer specific suggestions for how practitioners can evaluate the effectiveness of their communications (and in fact, build evaluation into their plans from the beginning). Strategic Science Communication is the first book to use social science to help scientists and professional science communicators become more evidence-based. Besley and Dudo draw on insightful research into the science of science communication to provide readers with an opportunity to think more deeply about how to make communication choices. This guidebook is essential reading for all professionals in the field. |
| mahomes s2 cognition test: Today's Public Relations Robert L. Heath, W. Timothy Coombs, 2006 'Today's Public Relations' works to redefine the teaching of public relations by discussing it's connection to mass communication, but also linking it to it's rhetorical heritage. |
| mahomes s2 cognition test: Strategic Management for the XXIst Century Reza Vaghefi, Alan B. Huellmantel, 1998-11-30 The market forces shaping business today are fundamentally changing the way we do business. To remain competitive, new management strategies must be developed and implemented. Corporate executives and managers everywhere need the latest management tools to help them revitalize their business and successfully position their organization for the future. No matter what type of business you are in, Strategic Management for the XXIst Century provides valuable insights to help you lead your organization by using the newest approaches for strategic planning. This essential resource not only explains the concept of strategic management, but also offers a step-by-step blueprint for creating a strategic planning system consisting of three components: strategic, administrative, and operational. An insightful and visionary reference, Strategic Management for the XXIst Century explains the logical relationships between a planning system and the structure within which they are executed. Also discussed are techniques of trend analysis, scanning projections, probability studies and futures research--the answer to bridging the gap between today's and tomorrow's markets. |
| mahomes s2 cognition test: Managing the Strategy Process Balaji S. Chakravarthy, Peter Lorange, 1991 |
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