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| management theory and practice free download: Management Theory and Practice Gerald A. Cole, Phil Kelly, 2011 This classic textbook provides an accessible and authoritative introduction to the whole subject of management, both in theory and in practice. Now in its seventh edition, the text includes new case studies, an updated glossary and a wide range of additional pedagogical features designed to support learning and encourage reflective thinking.Deliberately arranged in concise chapters for easier comprehension, Management: Theory and Practice encompasses all topics commonly taught on business courses at undergraduate and post experience levels, including organization theory, strategy, operations management, logistics, information systems, marketing, human resource management and finance. Reference is made to both historical and contemporary management paradigms, emphasising key themes such as gender, sustainability, globalization, and corporate social responsibility. All the text's theoretical coverage is grounded in numerous real life examples.Management: Theory and Practice draws on its authors' wide experience of both teaching management and being managers, to bring this complex and constantly evolving subject to life. Links to video case studies (as well as other web links) encourage readers to extend their knowledge beyond the text and end of chapter reference lists indicate the essential books written by key management theorists. |
| management theory and practice free download: Management: Theory and Practice Ernest Dale, 1969 Designed as introductory text-book. Contains also material suitable for the more advanced student and experienced manager. |
| management theory and practice free download: Management Theory & Practice Chandan J.S., 2002-10 Jit S Chandan Is A Professor Of Management In The Department Of Business Administration At Medgar Evers College, City University Of New York. He Previously Taught At New York Institute Of Technology And At Baruch College, City University Of New York In The Areas Of Management, Organizational Behaviour And Quantitative Methods. He Has Been Teaching At The College Level For The Last 37 Years. Dr Chandan Holds A Doctorate From Delhi University, Faculty Of Management, And Has Authored Many Textbooks And Published Many Articles In Professional Journals. Some Of His Books Published By Vikas Include Fundamentals Of Modern Management , Management: Theory And Practice , Business Statistics , Essentials Of Linear Programming , Statistics For Business And Economics , And Management: Concepts And Strategies . |
| management theory and practice free download: Knowledge Management in Theory and Practice, fourth edition Kimiz Dalkir, 2023-05-09 This thoroughly revised fourth edition of the leading knowledge management (KM) textbook offers a comprehensive and accessible overview of the theory and practice of KM. Today’s knowledge-driven economy raises the stakes for organizations and individuals whose success depends on the effective management of information and knowledge. Knowledge is an asset that is not always easily tapped, especially when embedded in products and in the tacit understanding of highly mobile individual employees. Knowledge management (KM) represents a deliberate and systematic approach to cultivating and sharing an organization's knowledge base. This thoroughly revised new edition of the leading knowledge management textbook offers a comprehensive and accessible overview of the theory and practice of KM. Drawing on ideas, tools, and techniques from such disciplines as sociology, cognitive science, organizational behavior, and information science, it serves as an invaluable resource for students and researchers across information sciences, business, education, and communication. Global in scope and updated to reflect the maturing field, this fourth edition emphasizes optimizing KM and measuring its success and impact in meaningful ways. Fourth edition highlights: Comprehensively updated to integrate the latest theories, practices, and technologies in KM Discusses not only how to implement but how to sustain successful KM strategies and systems in the long term Includes new coverage of KM governance and the KM ISO standard introduced in 2018 Features detailed, real-world vignettes and a wealth of instructor resources, including slides and solutions |
| management theory and practice free download: The Theory and Practice of Scientific Management Clarence Bertrand Thompson, 1917 |
| management theory and practice free download: Crisis Management Katarina Holla, Jozef Ristvej, Michal Titko, 2018-06-27 Crisis management is an interdisciplinary subject field represented by theoretical problems, practical activity, people management and the art of crisis situation solving. Overall, the studies that this publication contains are to provide an overview of the state of the art mainly focused on crisis management cycle represented by certain phases and steps. Topics include also lessons learned from natural and man-made disasters, crisis communication, information systems in crisis management, civil protection and economics in crisis management. We hope that chapters of this book will provide useful information within crisis management issue for a wide audience. |
| management theory and practice free download: Strategic Management John A. Parnell, 2013-01-15 In Strategic Management: Theory and Practice, Fourth Edition, John A. Parnell leads readers through detailed, accessible coverage of the strategic management field. Concise and easy to understand chapters address concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. Rather than relegating case analysis to a chapter at the end of the book, Parnell aligns each chapter's key concepts with 25 case analysis steps. Current examples and high interest real-time cases, largely drawn from The Wall Street Journal and Financial Times, illustrate the key role of strategic management in the United States and around the world. |
| management theory and practice free download: The Practice of Management Peter Drucker, 2012-07-26 This classic volume achieves a remarkable width of appeal without sacrificing scientific accuracy or depth of analysis. It is a valuable contribution to the study of business efficiency which should be read by anyone wanting information about the developments and place of management, and it is as relevant today as when it was first written. This is a practical book, written out of many years of experience in working with managements of small, medium and large corporations. It aims to be a management guide, enabling readers to examine their own work and performance, to diagnose their weaknesses and to improve their own effectiveness as well as the results of the enterprise they are responsible for. |
| management theory and practice free download: Facilities Management Keith Alexander, 2013-04-15 This book provides an overview of the interdisciplinary nature of facilities management. It discusses the framework within which facilites managers should operate and the key requirements of their task. |
| management theory and practice free download: Principles of Management David S. Bright, Anastasia H. Cortes, Eva Hartmann, 2023-05-16 Black & white print. Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline, and the Principles of Management course covers many management areas such as human resource management and strategic management, as well as behavioral areas such as motivation. No one individual can be an expert in all areas of management, so an additional benefit of this text is that specialists in a variety of areas have authored individual chapters. |
| management theory and practice free download: Quality Management Peter D. Mauch, 2009-12-17 In the past, when goods and services were simpler, measurement of quality was self-evident. As business became more complicated, so too did the implementation of quality management and our ability to measure it. Ultimately, the practice of quality strayed from being a business practice to become much more of an engineering discipline producing plen |
| management theory and practice free download: The Theory and Practice of Revenue Management Kalyan T. Talluri, Garrett Van Ryzin, 2004-06-17 Revenue management (RM) has emerged as one of the most important new business practices in recent times. This book is the first comprehensive reference book to be published in the field of RM. It unifies the field, drawing from industry sources as well as relevant research from disparate disciplines, as well as documenting industry practices and implementation details. Successful hardcover version published in April 2004. |
| management theory and practice free download: Operations Management B. Mahadevan, 2010 Covers the core concepts and theories of production and operations management in the global as well as Indian context. Includes boxes, solved numerical examples, real-world examples and case studies, practice problems, and videos. Focuses on strategic decision making, design, planning, and operational control--Provided by publisher. |
| management theory and practice free download: Commercial Management David Lowe, 2013-05-31 Commercial Management: theory and practice defines the role of commercial management within project-oriented organisations, providing a framework for and helping to develop a critical understanding of the factors that influence commercial management practice. It also identifies generic aspects of this practice and provides a theoretical foundation to these activities, by reference to existing and emergent theories and concepts, as well as to relevant management best practice. The book is structured into four parts: Part 1 Introduction – Commercial Management in Project Environments explores the nature of commercial practice within project-oriented organisations at the buyer-seller interface. It presents a Commercial Management framework, which illustrates the multiple interactions and connections between the purchaser‘s procurement cycle and a supplier‘s bidding and implementation cycles. Additionally, it outlines the principle activities undertaken by the commercial function, identifies the skills and abilities that support these activities and reviews the theories and concepts that underpin commercial practice. Finally, it identifies areas of commonality of practice with other functions found within project-oriented organisations, plus sources of potential conflict and misunderstanding. Part 2 – Elements of Commercial Theory and Practice covers commercial leadership; exploring strategy; risk and uncertainty management; financial decision-making; and key legal issues. Part 3 – Approaches to Commercial Practice addresses best practice management; and commercial and contracting strategies and tactics. Finally, Part 4 – Case Studies offers two extended case studies: Football Stadia (the Millennium Stadium, Cardiff; the Emirates Stadium, Islington; and Wembley Stadium, London); and Heathrow Terminal 5. The book provides a one-stop-shop to the many topics that underpin commercial management practice from both a demand (buy-side) and a supply (sell-side) perspective. It will help develop an understanding of the issues influencing commercial management: leadership, strategy, risk, financial, legal, best practice management and commercial and contracting strategy and tactics. This book’s companion website is at www.wiley.com/go/lowecommercialmanagement and offers invaluable resources for both students and lecturers: • PowerPoint slides for lecturers on each chapter • Sample exam questions for students to practice • Weblinks to key journals and relevant professional bodies |
| management theory and practice free download: The Work of Managers Stefan Tengblad, 2012-02-16 ... This book advances the practice perspective, using behaviour and activities of successful, experienced, and skilled managers as the primary data for theorizing good management.--Cover. |
| management theory and practice free download: Earnings Management Joshua Ronen, Varda Yaari, 2008-08-06 This book is a study of earnings management, aimed at scholars and professionals in accounting, finance, economics, and law. The authors address research questions including: Why are earnings so important that firms feel compelled to manipulate them? What set of circumstances will induce earnings management? How will the interaction among management, boards of directors, investors, employees, suppliers, customers and regulators affect earnings management? How to design empirical research addressing earnings management? What are the limitations and strengths of current empirical models? |
| management theory and practice free download: A Handbook of Management Theories and Models for Office Environments and Services Vitalija Danivska, Rianne Appel-Meulenbroek, 2021-09-15 This second book in the series focuses on the role of workplace management in the organisation and the tasks that workplace management needs to consider-- |
| management theory and practice free download: Practice Theory, Work, and Organization Davide Nicolini, 2013 The volume provides a rigorous yet accessible introduction to this emerging area of study. |
| management theory and practice free download: Spirituality in Business J. Biberman, L. Tischler, 2008-05-12 An innovative look at some of the latest research on the intersection of spirituality and business. |
| management theory and practice free download: Corporate Strategy Ulrich Pidun, 2019-06-03 This textbook offers a personal perspective on the broad and complex topic of corporate strategy. The book is structured to follow the journey of systematic corporate strategy development and implementation. “Corporate Strategy” presents frameworks and concepts for strategy development that have proven to be useful in corporate practice. The book covers the fundamental questions of daily strategy work and illustrates them with examples from real companies. It addresses all key elements of corporate strategy in a clear and systematic way: • Corporate ambition and capabilities • Corporate portfolio analysis • Corporate growth and portfolio strategy • Managing and transforming the corporate profile • Corporate parenting strategy and organization • Corporate financial strategy • Corporate strategy process The book serves not only as a practice-oriented textbook for students and teachers of corporate strategy, it also functions as a sophisticated handbook for practitioners who are responsible for developing and implementing effective corporate strategies. |
| management theory and practice free download: Sales Management Bill Donaldson, 2007-06-15 Change is the one certainty. Changes in the importance of key customers, information technology and the globalization of business have had dramatic effects on sales operations over recent years. Taking into account and exploring these interesting and significant changes, this new edition of Bill Donaldson's highly successful textbook is fully updated throughout, making it the definitive text for undergraduate, postgraduate and MBA students of selling and sales management. |
| management theory and practice free download: Brand Management Tilde Heding, Charlotte F. Knudtzen, Mogens Bjerre, 2008-12-19 For over two decades, it has been argued that the brand is an important value creator and should therefore be a top management priority. However, the definition of what a brand is remains elusive. This comprehensive textbook presents the reader with an exhaustive analysis of the scientific and paradigmatic approaches to the nature of brand as it has developed over the last twenty years. Taking a multi-disciplinary approach and offering an exhaustive analysis of brand research literature, it delivers a thorough understanding of the managerial implications of these different approaches to the management of the brand. Brand Mangement: Research, Theory and Practice fills a gap in the market, providing an understanding of how the nature of brand and the idea of the consumer differ in these approaches and offers in-depth insight into the opening question of almost every brand management course: What is a brand? |
| management theory and practice free download: The Theory and Practice of Online Learning Terry Anderson, 2008 Neither an academic tome nor a prescriptive 'how to' guide, The Theory and Practice of Online Learning is an illuminating collection of essays by practitioners and scholars active in the complex field of distance education. Distance education has evolved significantly in its 150 years of existence. For most of this time, it was an individual pursuit defined by infrequent postal communication. But recently, three more developmental generations have emerged, supported by television and radio, teleconferencing, and computer conferencing. The early 21st century has produced a fifth generation, based on autonomous agents and intelligent, database-assisted learning, that has been referred to as Web 2.0. The second edition of The Theory and Practice of Online Learning features updates in each chapter, plus four new chapters on current distance education issues such as connectivism and social software innovations.--BOOK JACKET. |
| management theory and practice free download: Strategic Information Management Robert D. Galliers, Dorothy E Leidner, 2013-06-17 'Strategic Information Management' has been completely up-dated to reflect the rapid changes in IT and the business environment since the publication of the second edition. Half of the readings in the book have been replaced to address current issues and the latest thinking in Information Management. It goes without saying that Information technology has had a major impact on individuals, organizations and society over the past 50 years or so. There are few organizations that can afford to ignore IT and few individuals who would prefer to be without it. As managerial tasks become more complex, so the nature of the required information systems (IS) changes - from structured, routine support to ad hoc, unstructured, complex enquiries at the highest levels of management. As with the first and second editions, this third edition of 'Strategic Information Management: Challenges and strategies in managing information systems' aims to present the many complex and inter-related issues associated with the management of information systems. The book provides a rich source of material reflecting recent thinking on the key issues facing executives in information systems management. It draws from a wide range of contemporary articles written by leading experts from North America and Europe. 'Strategic Information Management' is designed as a course text for MBA, Master's level students and senior undergraduate students taking courses in information management. It provides a wealth of information and references for researchers in addition. |
| management theory and practice free download: Strategic Management in the Media Lucy Küng, 2008-04-11 This book provides vital insights into the elements of strategy and their application to media firms. Solidly grounded in theory but not pedantic, it is essential reading for those who make or wish to comprehend choices of media companies. - Robert Picard, University of Jönköping Insightful, contextually analytical, yet easy to comprehend, Strategic Management in the Media successfully applies the adaptive and interpretative areas of strategic theory in the media sectors. It provides a unique perspective in which common themes linking media strategy and industry environment are thoughtfully discussed. - Sylvia M. Chan-Olmsted, University of Florida ...an invaluable asset for students of media management. The use of pertinent examples and case studies throughout brings the analysis to life and contributes to a highly readable introduction. - Gillian Doyle, University of Glasgow This book is a comprehensive, accessible and expert introduction to strategy within a media management context. It is divided into two parts - part one providess an introduction to and overview of the media industry from a strategic management perspective, looking in detail at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each. This provides the foundation for part two, which analyses a number of strategic topics central to the media sector, such as technological change, organisational structure, leadership, and creativity and innovation. The chapters follow the same structure: the relevant theory is outlined, its application to the media industry is discussed, and case studies from the media industry are used to illustrate the theory and illuminate its relevance for the media field. The cases and examples used come from all sectors of the industry and a range of geographic regions and include News Corporation, Endemol, BBC, Bertelsmann, CNN, MTV, Disney and Pixar. |
| management theory and practice free download: Introduction to Knowledge Management Todd Groff, Thomas Jones, 2012-06-25 This book introduces readers to a wide range of knowledge management (KM) tools, techniques and terminology for enhancing innovation, communication and dedication among individuals and workgroups. The focus is on real-world business examples using commonly available technologies. The book is set out in a clear and straightforward way, with definitions highlighted, brief case studies included that illustrate key points, dialogue sections that probe for practical applications, and written exercises. Each chapter concludes with discussion questions, review questions, and a vocabulary review. An Online Instructor's Guide is available. |
| management theory and practice free download: Personal Conflict Management Suzanne Mccorkle, Melanie Reese, 2015-08-27 Personal Conflict Management utilizes a modernized theory/skill approach to interpersonal conflict, placing equal emphasis on the theoretical and practical. Supporting the notion that there is not one correct approach to conflict management, and utilizing the authors’ shared experiences as mediators and organizational facilitators, this text demonstrates the value of collaborative models for resolving conflict and the necessity and benefits in understanding competitive approaches. Through the inclusion of both competitive and cooperative theories, the authors present contrasting perspectives of conflict management. Beginning with an introduction to conflict, the text examines the major approaches and theories of conflict management. Following a discussion of the causes and variables which exist within conflicts, the skills necessary for conflict management are analyzed, including listening, the ability to seek information, the importance of understanding personality types and behavior patters, negotiation, and conflict assessment. The final two sections of the text take the reader beyond the basics, exploring the difficulties encountered in conflict management, the aftermath to a conflict, and conflicts in context, applying the theoretical concepts to everyday situations. Written in an academic yet reader-friendly style, this textbook is enjoyable and thought-provoking for both students and instructors. Case studies, examples, essay suggestions, discussion questions, etc support an interactive environment that optimizes learning opportunities. Instructors will find these features useful in the development of classroom discussions and assignments, while students will benefit from the opportunity to examine their own conflict behavior and enhance their skills in conflict management. |
| management theory and practice free download: Knowledge Management Peter Massingham, 2019-10-07 An overview of what knowledge management is, the theoretical basis behind it, and practical insights into how it can be implemented effectively in a professional setting. Starting with a discussion of how knowledge management has evolved, how it adds value for organisations, and how it′s success can be measured. The book then covers best practice and the key activities associated with doing knowledge management, including knowledge strategy, managing knowledge loss and knowledge sharing. Finishing with a discussion of knowledge management’s role in international business and what future developments are expected in the field. Practical insights are drawn from around the world, with case studies such as how NASA forgot how to send a man to the Moon, Acer: The smiling Asian tiger, and why Saudi Arabia’s experts do not learn from overseas experts. The book is supported by online resources for lecturers and students, including PowerPoint slides, an instructor’s manual, access to SAGE journal articles, and scorecards for measuring usefulness of knowledge management tools. Suitable reading for undergraduate and postgraduate business and management students on knowledge management & organizational learning modules. |
| management theory and practice free download: Small Business Management Tim Mazzarol, Sophie Reboud, 2020-12-26 This textbook familiarises students with the theory and practice of small business management and challenges assumptions that may be held about the way small business management can or should adopt the management practices of larger firms. For students interested in establishing and managing their own small firm, this book helps them to focus their thinking on the realities of life as a small business owner-manager – both its challenges and its rewards. For postgraduate students that are keen to ‘make a difference’, this text enables them to understand how they might consult to small firms and assist owner-managers to establish and grow their ventures. In addition to students, this book is also useful to small business owner-managers as a general guide on how they might better manage their operations. Managers in large corporations and financial institutions who deal with small businesses as clients or suppliers, and professionals such as accountants, lawyers and consultants who provide advice and other services to small businesses will also find the book of interest. |
| management theory and practice free download: Construction Project Management Kumar Neeraj Jha, 2011 Construction Project Management deals with different facets of construction management emphasizing the basic concepts that any engineering student is supposed to know. The major principles of project management have been derived through real life case studies from the field. Simplified examples have been used to facilitate better understanding of the concepts before going into the large and complex problems. The book features computer applications (Primavera and MS Project) used to explain planning, scheduling, resource leveling, monitoring and reporting; it is highly illustrated with line dia. |
| management theory and practice free download: Organizational Communication Gary L. Kreps, 1990-01 Organizational Communication, 2/e, presents both traditional and contemporary theories of organization from a communication perspective. |
| management theory and practice free download: Leadership and Management: Theory and Practice Kris Cole, 2018-09-01 Leadership & Management: Theory & Practice by Kris Cole focuses on comprehensive coverage of the core management units within the Diploma of Leadership and Management BSB51915 and Certificate IV in Leadership and Management BSB42015. This market-leading textbook provides students with rigorous information while balancing the key topics with a practical approach, through real-life case studies, examples and problem-solving techniques. It uses everyday business terms and language, putting management in a context that makes it easy to understand for all types of learners. Leadership & Management: Theory & Practice enables students to strengthen skills in areas such as managing poor performance, being more directive, and solving problems permanently. It is noted for its application across industry sectors and different types of business. |
| management theory and practice free download: Network Management, MIBs and MPLS Morris, 2003-09 |
| management theory and practice free download: Risk Management Hongmu Lee, 2022-11-27 This book outlines risk management theory systematically and comprehensively while distinguishing it from academic fields such as insurance theory. In addition, the book builds a risk financing theory that is independent of insurance theory. Until now, risk management (RM) theory has been discussed while the framework of the theory has remained unclear. However, this book, unlike previous books of this type, provides risk management theory after presenting a framework for it. Enterprise risk management (ERM) is seen differently depending on one’s position. For accountants, it is a means for internal control to prevent accounting fraud, whereas for financial institutions, it quantifies the risk that administrators can take to meet supervisory standards. Therefore, most of the ERM outlines are written to suit the intended uses or topics, with no systematic RM overviews. This book discusses a systematic RM theory linked to the framework of it, unlike previous books that were written according to topic. After the Enron scandal in December 2001 and WorldCom accounting fraud in June 2002, several laws were enacted or revised throughout the world, such as the SOX Act(Sarbanes-Oxley Act) in the United States and the Financial Instruments and Exchange Law and Companies Act in Japan. In this process, the COSO(Committee of Sponsoring Organizations of Treadway Commission) published their ERM framework, while the ISO (International Organization for Standardization) published their RM framework. The author believes that the competition between these frameworks was an opportunity to systematize RM theory and greatly develop it as an independent discipline from insurance. On the other hand, the Great East Japan Earthquake that occurred on March 11, 2011, caused enormous losses. Also, because pandemics and cyber risks are increasing, businesses must have a comprehensive and systematic ERM for these risks associated with their business activities |
| management theory and practice free download: Small Business Management: Workbook Tim Mazzarol, Sophie Reboud, 2023-04 To accompany Small Business Management 3/e |
| management theory and practice free download: Strategic Marketing Management Alexander Chernev, 2009 Strategic Marketing Management (5th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book provides a big-picture approach for developing new marketing campaigns and evaluating the success of ongoing marketing programs. |
| management theory and practice free download: Configuration Management Jon M. Quigley, Kim L. Robertson, 2015-04-16 Configuration Management: Theory, Practice, and Application details a comprehensive approach to configuration management from a variety of product development perspectives, including embedded and IT. It provides authoritative advice on how to extend products for a variety of markets due to configuration options. The book also describes the importance of configuration management to other parts of the organization. It supplies an overview of configuration management and its process elements to provide readers with a contextual understanding of the theory, practice, and application of CM. Explaining what a configuration item is and what it implies, the book illustrates the interplay of configuration and data management with all enterprise resources during each phase of a product lifecycle. It also demonstrates the interrelationship of CM to functional resources. Shedding light on current practice, the book describes CM baselines, configuration identification, management baseline changes, and acceptance criteria for end products. It also considers testing, inspection and evaluation, related CM standards, and reference data. Coverage includes the product life cycle, the supporting enterprise infrastructure, functional resources, product management, CM elements, data types, and control requirements. Providing a systems perspective of the various elements of configuration and data management, the book explains how they relate to the enterprise and details proven risk management solutions for when things go wrong. |
| management theory and practice free download: Management Angelo Kinicki, Brian K. Williams, 2010-10-01 Blending scholarship and imaginative writing, ASU business professor Kinicki (of Kreitner/Kinicki Organizational Behavior 8e) and writer Williams (of Williams/Sawyer Using Information Technology 7e and other college texts) have created a highly readable introductory management text with a truly unique student-centered layout that has been well received by today’s visually oriented students. The authors present all basic management concepts and principles in bite-size chunks, 2- to 6-page sections, to optimize student learning and also emphasize the practicality of the subject matter. In addition, instructor and students are given a wealth of classroom-tested resources. |
| management theory and practice free download: Modern Management Siobhán Tiernan, Michael Morley, Edel Foley, 2006 Provides an introduction to the theory and practice of management in Ireland. This book includes a section on outsourcing within Operations Management; a section on bribery and corruption within Business Ethics; profiles on Irish entrepreneurs, along with a section on Ethnic enterprise; and more. |
| management theory and practice free download: Strategic Management of Professional Service Firms Stephan Kaiser, Max Josef Ringlstetter, 2014-10-11 Managing strategies for professional service firms is an important and complex activity. The main issues in this book cover the core management principles for service firms in a comprehensive way. Based on current research findings it includes the management of service quality, knowledge and marketing as well as people, organizational and strategic issues. In understanding critical resources managers and partners will be able to effectively develop and exploit them. The book contains practical advice and offers a profound insight into the managerial excellence of service companies. |
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