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| logo modernism book: Identity Designed David Airey, 2019-01-01 Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business. |
| logo modernism book: Logo Modernism Jens Müller, R. Roger Remington, 2015 Examine the distillation of modernism in graphic design with this vast collection of approximately 6,000 logos from 1940-1980. Ranging from media outfits to retail giants, airlines to art galleries, these clean, clear visual concepts may be seen as the visual birth of corporate identity. |
| logo modernism book: Logotype Michael Evamy, 2012-09-24 Logotype is the definitive modern collection of logotypes, monograms and other text-based corporate marks. Featuring more than 1,300 international typographic identities, by around 250 design studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects. Logotype is truly international, and features the world’s outstanding identity designers. Examples are drawn not just from Western Europe and North America but also Australia, South Africa, the Far East, Israel, Iran, South America and Eastern Europe. Contributing design firms include giants such as Pentagram, Vignelli Associates, Chermayeff & Geismar, Wolff Olins, Landor, Total Identity and Ken Miki & Associates as well as dozens of highly creative, emerging studios. Retaining the striking black-and-white aesthetic and structure of Logo (also by Michael Evamy) and Symbol, Logotype is an important and essential companion volume. |
| logo modernism book: The History of Graphic Design Jens Müller, Julius Wiedemann, 2020 |
| logo modernism book: Inventing American Modernism Jill E. Pearlman, 2007 In this book Jill Pearlman argues that Gropius did not effect changes alone and, further, that the Harvard Graduate School of Design was not merely an offshoot of the Bauhaus. - She offers a crucial missing piece to the story - and to the history of modern architecture - by focusing on Joseph Hudnut, the school's dean and founder.--BOOK JACKET. |
| logo modernism book: Trademarks & Symbols of the World: The alphabet in design Yasaburō Kuwayama, 1988 |
| logo modernism book: Principles of Logo Design George Bokhua, 2022-08-09 Learn to design simple, powerful, and timeless logos. *Winner of the 2022 American Graphic Design Award for Book Design from Graphic Design USA* When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated—a logo that comprises simple shapes can communicate a stronger message than a complex one, leaving a lasting impression in a viewer’s mind. In Principles of Logo Design, noted logo designer George Bokhua shares his process for creating logotypes that will stand the test of time. Applying the enduring principles of classic texts on grid systems by Josef Muller-Brockmann and on form and design by Wucius Wong, Bokhua elaborates on his popular online classes, demonstrating in detail how to maximize communicationwith minimal information to create logos using, simple, monochromatic shapes. This comprehensive volume includes: How to apply a strong, simple, and minimal design aesthetic to logo design Why gridding is important, and understanding the golden ratio and when to use it How to sketch and refine logos through tracing, then grid and execute a mark in Adobe Illustrator Fine-tuning techniques to ensure visual integrity Knowing how to design a great logo is a core skill for any graphic designer. Principles of Logo Design helps designers at all levels of skill and experience conceive, develop, and create logos that are not only pleasing to the eye but evoke a sense of perfection. |
| logo modernism book: On the Wings of Modernism Robert Allen Nauman, 2004 Nauman argues that contrary to the technological and teleological interpretations presented by the polemicists of international style modernism, the academy's actual production was squarely grounded in bureaucratic and political processes. He demonstrates that selection of both the site and the design firm was the result of political maneuverings involving the U.S. military leadership.--BOOK JACKET. |
| logo modernism book: How to Design a Logo SendPoints SP, 2021-03 Logo design is a systematic and integrated work. Logo designers are obliged to learn about market positioning, to communicate effectively with client, and conceive an idea thoroughly before a quick and precise execu-tion is possible. Focusing on design thinking, the book showcases an array of distinguished logos, which fall into four categories: typogra-phy, plants, animals, and geometry. As a practical guide, it also introduces the step-by-step design process of each logo. |
| logo modernism book: Design and Science R. Roger Remington, Robert S. P. Fripp, 2007 It has been said that Will Burtin (1908-1972) was to graphic design what Albert Einstein was to physics. Burtin pioneered important contributions to international typography and visual design. He is best known as the world leader in using design to interpret science; as a proponent of 'clean', uncluttered sans-serif typography; and for his large-scale three-dimensional models, which carried the craft and the art of display to new heights. His walk-through models included a human blood cell (1958) and brain functions (1960). His major achievement, his clarity and ingenuity with models and graphics made complex information easy to assimilate. Early success in his native Germany brought Burtin unwelcome attention from Nazi leaders courting his services. He fled with his Jewish wife to the United States. Within months he won the prestigious contract to create the Federal Works Agency exhibit for the 1939 New York World's Fair. The wartime Office of Strategic Services drafted Burtin to create Air Force gunnery manuals, cutting recruits' training from six months to six weeks. In 1945, with the U.S. still at war, Fortune magazine lobbied to extract Burtin from the army in order to appoint him Art Director. By the late 1950s he was designing the walk-through exhibits for which he is renowned. The first monograph on Burtin, Design and Science illustrates his leadership in five fields: using graphics to visualize science and information (pre-war); corporate identity (from the mid-1940s); multimedia (which he called 'Integration', from 1948); large-scale scientific visualization in 3-D (from 1958, foreshadowing computer-assisted virtual environments, i.e. CAVE-space); and, with others, promoting Helvetica in North America. Illustrations of Burtin's work that have never before been published make this invaluable book essential reading for design professionals and all those interested in design, visualization, imaging and information technology. |
| logo modernism book: Migrant Modernism J. Dillon Brown, 2013-04-29 In Migrant Modernism, J. Dillon Brown examines the intersection between British literary modernism and the foundational West Indian novels that emerged in London after World War II. By emphasizing the location in which anglophone Caribbean writers such as George Lamming, V. S. Naipaul, and Samuel Selvon produced and published their work, Brown reveals a dynamic convergence between modernism and postcolonial literature that has often been ignored. Modernist techniques not only provided a way for these writers to mark their difference from the aggressively English, literalist aesthetic that dominated postwar literature in London but also served as a self-critical medium through which to treat themes of nationalism, cultural inheritance, and identity. |
| logo modernism book: Logo Style Shijian Lin, Shan ben tu shu, 2016 A historical as well as design-oriented perusal of brand logos, Logo Style gives context to the rapidly growing field of logotype design. Chapters within are organized by style as well as the eras that influence them; decorative, which takes inspiration from vintage styles and trends, modern, drawing from the minimalism of the modernist movement, postmodern, with its namesake's irreverent slant, and digital, featuring designs heavily influenced by the pixelated, slick, and colorful trends that sprang out of the Information Age. All include a broad survey of individual logos, as well as case studies of designers and projects rendered in each of the distinctive styles. Logo Style demonstrates how timeless logos influenced by centuries of design history are applied over entire identities to create a unified brand image, while still standing uniquely on their own. |
| logo modernism book: Logo Michael Evamy, 2007-10-04 The logo bible, this book provides graphic designers with an indispensable reference source for contemporary logo design. More than 1300 logos are grouped according to their focal form, symbol, and graphic associations into 75 categories such as crosses, stars, crowns, animals, people, handwritten, illustrative type, etc. To emphasize the visual form of the logos, theyare shown predominantly in black and white. By sorting a vast, international array of current logotypesranging from those of small, design-led businesses to global brandsthe book offers design consultancies a ready resource to draw on in the research phase of identity projects. Logos are also indexed alphabetically by name of company/designer and by industrial sector, making it easy to piece together a picture of the state of the identity art in any client's marketplace. |
| logo modernism book: American Modernism R. Roger Remington, Lisa Bodenstedt, 2003-01-01 Presents an account of a key period in American graphic design as it manifested itself in various media, covering major historical influences and significant works. |
| logo modernism book: Logoism Sandu Publishing, 2017 Logoism is an inspirational reference for contemporary logo design, a guide to the latest innovations as well as a precursor to coming trends. Over 1,500 cutting-edge logos were selected and divided into six groups based on their styles and characters - symbol, type, symbol and type, form, ensemble, and retro. Whether they consist purely of symbols or/and letters, apply retro aesthetics or vintage styles, were designed with multiple variations or draw inspiration from geometric structures, all are brilliant examples of the form from designers around the globe. |
| logo modernism book: Introducing Postmodernism Richard Appignanesi, Chris Garratt, 2003 Postmodernism is the maddeningly enigmatic concept which is supposed to describe our cultural condition the world over. In this newly updated edition the author asks what this over-used term means in 2003 and beyond. |
| logo modernism book: LOGO Theory A Michael Shumate, 2016-06-07 A book that reveals the principles behind enduring branding design, principles that transcend fad and fashion. |
| logo modernism book: Text Genetics in Literary Modernism and other Essays Hans Walter Gabler, 2018-02-20 This collection of essays from world-renowned scholar Hans Walter Gabler contains writings from a decade and a half of retirement spent exploring textual criticism, genetic criticism, and literary criticism. In these sixteen stimulating contributions, he develops theories of textual criticism and editing that are inflected by our advance into the digital era; structurally analyses arts of composition in literature and music; and traces the cultural implications discernible in book design, and in the canonisation of works of literature and their authors. Distinctive and ambitious, these essays move beyond the concerns of the community of critics and scholars. Gabler responds innovatively to the issues involved and often endeavours to re-think their urgencies by bringing together the orthodox tenets of different schools of textual criticism. He moves between a variety of topics, ranging from fresh genetic approaches to the work of James Joyce and Virginia Woolf, to significant contributions to the theorisation of scholarly editing in the digital age. Written in Gabler’s fluent style, these rich and elegant compositions are essential reading for literary and textual critics, scholarly editors, readers of James Joyce, New Modernism specialists, and all those interested in textual scholarship and digital editing under the umbrella of Digital Humanities. |
| logo modernism book: The Routledge Introduction to American Modernism Linda Wagner-Martin, 2016-02-12 The modernist period was crucial for American literature as it gave writers the chance to be truly innovative and create their own distinct identity. Starting slightly earlier than many guides to modernism this lucid and comprehensive guide introduces the reader to the essential history of the period including technology, religion, economy, class, gender and immigration. These contexts are woven of into discussions of many significant authors and texts from the period. Wagner-Martin brings her years of writing about American modernism to explicate poetry and drama as well as fiction and life-writing. Among the authors emphasized are Ernest Hemingway, William Faulkner, Zora Neale Hurston, Langston Hughes, F. Scott Fitzgerald, Gertrude Stein, Willa Cather, John Dos Passos, William Carlos Williams, Mike Gold, James T. Farrell, Clifford Odets, John Steinbeck and countless others. A clear and engaging introduction to an exciting period of literature, this is the ultimate guide for those seeking an overview of American Modernism. |
| logo modernism book: New Deal Modernism Michael Szalay, 2000-12-29 In New Deal Modernism Michael Szalay examines the effect that the rise of the welfare state had on American modernism during the 1930s and 1940s, and, conversely, what difference this revised modernism made to the New Deal’s famed invention of “Big Government.” Szalay situates his study within a liberal culture bent on security, a culture galvanized by its imagined need for private and public insurance. Taking up prominent exponents of social and economic security—such as Franklin Delano Roosevelt, John Maynard Keynes, and John Dewey—Szalay demonstrates how the New Deal’s revision of free-market culture required rethinking the political function of aesthetics. Focusing in particular on the modernist fascination with the relation between form and audience, Szalay offers innovative accounts of Busby Berkeley, Jack London, James M. Cain, Robert Frost, Ayn Rand, Betty Smith, and Gertrude Stein, as well as extended analyses of the works of Ernest Hemingway, John Steinbeck, and Richard Wright. |
| logo modernism book: The Mental Life of Modernism Samuel Jay Keyser, 2020-03-03 An argument that Modernism is a cognitive phenomenon rather than a cultural one. At the beginning of the twentieth century, poetry, music, and painting all underwent a sea change. Poetry abandoned rhyme and meter; music ceased to be tonally centered; and painting no longer aimed at faithful representation. These artistic developments have been attributed to cultural factors ranging from the Industrial Revolution and the technical innovation of photography to Freudian psychoanalysis. In this book, Samuel Jay Keyser argues that the stylistic innovations of Western modernism reflect not a cultural shift but a cognitive one. Behind modernism is the same cognitive phenomenon that led to the scientific revolution of the seventeenth century: the brain coming up against its natural limitations. Keyser argues that the transformation in poetry, music, and painting (the so-called sister arts) is the result of the abandonment of a natural aesthetic based on a set of rules shared between artist and audience, and that this is virtually the same cognitive shift that occurred when scientists abandoned the mechanical philosophy of the Galilean revolution. The cultural explanations for Modernism may still be relevant, but they are epiphenomenal rather than causal. Artists felt that traditional forms of art had been exhausted, and they began to resort to private formats—Easter eggs with hidden and often inaccessible meaning. Keyser proposes that when artists discarded their natural rule-governed aesthetic, it marked a cognitive shift; general intelligence took over from hardwired proclivity. Artists used a different part of the brain to create, and audiences were forced to play catch up. |
| logo modernism book: Mina Loy's Critical Modernism Laura Scuriatti, 2019-04-22 This book provides a fresh assessment of the works of British-born poet and painter Mina Loy. Laura Scuriatti shows how Loy’s “eccentric” writing and art celebrate ideas and aesthetics central to the modernist movement while simultaneously critiquing them, resulting in a continually self-reflexive and detached stance that Scuriatti terms “critical modernism.” Drawing on archival material, Scuriatti illuminates the often-overlooked influence of Loy’s time spent amid Italian avant-garde culture. In particular, she considers Loy’s assessment of the nature of genius and sexual identity as defined by philosopher Otto Weininger and in Lacerba, a magazine founded by Giovanni Papini. She also investigates Loy’s reflections on the artistic masterpiece in relation to the world of commodities; explores the dialogic nature of the self in Loy’s autobiographical projects; and shows how Loy used her “eccentric” stance as a political position, especially in her later career in the United States. Offering new insights into Loy’s feminism and tracing the writer’s lifelong exploration of themes such as authorship, art, identity, genius, and cosmopolitanism, this volume prompts readers to rethink the place, value, and function of key modernist concepts through the critical spaces created by Loy’s texts. |
| logo modernism book: Wharton, Hemingway, and the Advent of Modernism Lisa Tyler, 2019-04-17 Wharton, Hemingway, and the Advent of Modernism is the first book to examine the connections linking two major American writers of the twentieth century, Edith Wharton and Ernest Hemingway. In twelve critical essays, accompanied by a foreword from Wharton scholar Laura Rattray and a critical introduction by volume editor Lisa Tyler, contributors reveal the writers’ overlapping contexts, interests, and aesthetic techniques. Thematic sections highlight modernist trends found in each author’s works. To begin, Peter Hays and Ellen Andrews Knodt argue for reading Wharton as a modernist writer, noting how her works feature characteristics that critics customarily credit to a younger generation of writers, including Hemingway. Since Wharton and Hemingway each volunteered for humanitarian medical service in World War I, then drew upon their experiences in subsequent literary works, Jennifer Haytock and Milena Radeva-Costello analyze their powerful perspectives on the cataclysmic conflict traditionally viewed as marking the advent of modernism in literature. In turn, Cecilia Macheski and Sirpa Salenius consider the authors’ passionate representations of Italy, informed by personal sojourns there, in which they observed its beautiful landscapes and culture, its liberating contrast with the United States, and its period of fascist politics. Linda Wagner-Martin, Lisa Tyler, and Anna Green focus on the complicated gender politics embedded in the works of Wharton and Hemingway, as evidenced in their ideas about female agency, sexual liberation, architecture, and modes of transportation. In the collection’s final section, Dustin Faulstick, Caroline Chamberlin Hellman, and Parley Ann Boswell address suggestive intertextualities between the two authors with respect to the biblical book of Ecclesiastes, their serialized publications in Scribner’s Magazine, and their affinities with the literary and cinematic tradition of noir. Together, the essays in this engaging collection prove that comparative studies of Wharton and Hemingway open new avenues for understanding the pivotal aesthetic and cultural movements central to the development of American literary modernism. |
| logo modernism book: Gender in Modernism Bonnie Kime Scott, 2007 Grouped into 21 thematic sections, this collection provides theoretical introductions to the primary texts provided by the scholars who have taken the lead in pushing both modernism and gender in different directions. It provides an understanding of the complex intersections of gender with an array of social identifications. |
| logo modernism book: Logo Design Love David Airey, 2011-08-01 The Importance of brand identity Ch. 1 No escape! Ch. 2 It's the stories we tell Ch. 3 Elements of iconic design II The process of design Ch. 4 Laying the groundwork Ch. 5 Skirting the hazards of a redesign Ch. 6 Pricing design Ch. 7 From pencil to PDF Ch. 8 The art of the conversation III Keep the fires burning Ch. 9 Staying motivated Ch. 10 Your questions answered Ch. 11 25 practical logo design tips Design resources: Design resources Index: Looking for something? |
| logo modernism book: Slapstick Modernism William Solomon, 2016-06-15 Slapstick comedy landed like a pie in the face of twentieth-century culture. Pratfalls percolated alongside literary modernism throughout the 1920s and 1930s before slapstick found explosive expression in postwar literature, experimental film, and popular music. William Solomon charts the origins and evolution of what he calls slapstick modernism--a merging of artistic experimentation with the socially disruptive lunacy made by the likes of Charlie Chaplin. Romping through texts, films, and theory, Solomon embarks on an intellectual odyssey from the high modernism of Dos Passos and Williams to the late modernism of the Beats and Burroughs before a head-on crash into the raw power of punk rock. Throughout, he shows the links between the experimental writers and silent screen performers of the early century, and explores the potent cultural undertaking that drew inspiration from anarchical comedy after World War II. |
| logo modernism book: On Modernism Louis Kampf, 1967 |
| logo modernism book: The Logo Design Idea Book Steven Heller, Gail Anderson, 2019-08-06 The Logo Design Idea Book is an accessible introduction to the key elements of good logo design, including insights into the logos of iconic brands. This guide is an indispensable resource for anyone looking to learn the basic about designing a logo. The book introduces the key elements of good logo design and is perfect for graphic design and branding inspiration. Written by Steven Heller and Gail Anderson, world's leading authorities on design, The Logo Design Idea Book includes 50 logo examples of good ideas in the service of representation, reputation and identification. Arrows, swashes, swooshes, globes, sunbursts and parallel, vertical and horizontal lines, words, letters, shapes and pictures. Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, things. They primarily identify products, businesses and institutions but they are also associated, hopefully in a positive way, with the ethos or philosophy of those entities. Perfect for students, beginners or anyone curious about logo design! Chapters include: Give personality to letters Develop a memorable monogram Make a symbol carry the weight Transform from one identity to another Make a mnemonic Illustrate with wit and humor Include secret signs Get more design inspiration from other Idea Books: The Graphic Design Idea Book The Illustration Idea Book The Typography Idea Book |
| logo modernism book: World of Logotypes Al Cooper, 1976 |
| logo modernism book: Nine Pioneers in American Graphic Design R. Roger Remington, Barbara J. Hodik, 1992-07-08 In this splendidly illustrated book, graphic designer R. Roger Remington and art historian Barbara Hodik profile the careers and contributions of nine men who shaped American graphic design from the 1930s to the 1950s: Mehemed Fehmy Agha, Alexey Brodovitch, Charles Coiner, William Golden, Lester Beall, Will Burtin, Alvin Lustig, Ladislav Sutnar, and Bradbury Thompson. The book explores each designer's milieu, education, personal philosophy of design, body of work, client relations, and problem-solving approaches. The more than 200 illustrations, 55 in color, are drawn from almost every medium of graphic expression, including posters, advertisements, magazines, book jackets, business graphics, and signage. Both authors teach at Rochester Institute of Technology. R. Roger Remington is professor of graphic design and Barbara J. Hodik is professor of art history. |
| logo modernism book: Women Making Modernism Erica Gene Delsandro, 2020 Challenging the tendency of scholars to view women writers of the modernist era as isolated artists who competed with one another for critical and cultural acceptance, Women Making Modernism reveals the robust networks women created and maintained that served as platforms and support for women's literary careers. This volume shows how women's writing communities interconnected to generate a current of energy, innovation, and ambition that was central to the modernist movement. |
| logo modernism book: Tom Sachs David Rimanelli, 2021-01-19 The most recent body of paintings of this New York-based artist, featuring the artist's examination of consumer culture in his handmade, do-it- yourself aesthetic. This is the first publication to focus exclusively on the roughly hewn paintings by Tom Sachs (b. 1966), tracing his interest in combining cultural icons and corporate logos with a handcrafted aesthetic. Mining the American landscape for iconography, Sachs investigates themes of corporate and cultural identity--such as consumerism, branding, cultural dominance, and technological development--to explore the achievements, failures, and inherent contradictions of contemporary society. In addition to the essay by David Rimanelli and twenty-two plates, there is a conversation with the artist and an extensive chronology. Sachs's meticulously handcrafted paintings depict such diverse topics as the Reese's candy bar, Fanta logo, Family Guy, Air Force One, Krusty O's cereal box, and the American flag; all modern icons that document successes and failures of the American experience and the ambiguities and contradictions inherent in its society and culture. |
| logo modernism book: The New Death Pearl James, 2013-04-22 Adopting the term new death, which was used to describe the unprecedented and horrific scale of death caused by the First World War, Pearl James uncovers several touchstones of American modernism that refer to and narrate traumatic death. The sense of paradox was pervasive: death was both sanctified and denied; notions of heroism were both essential and far-fetched; and civilians had opportunities to hear about the ugliness of death at the front but often preferred not to. By historicizing and analyzing the work of such writers as Willa Cather, Ernest Hemingway, F. Scott Fitzgerald, and William Faulkner, the author shows how their novels reveal, conceal, refigure, and aestheticize the violent death of young men in the aftermath of the war. These writers, James argues, have much to say about how the First World War changed death's cultural meaning. |
| logo modernism book: Plus Belles Bibliotheques Du Monde Georg Ruppelt, Elisabeth Sladek, 2018 In this photographic journey, Massimo Listri travels to some of the oldest and finest libraries around the world to celebrate their architectural and historical wonder. From medieval to 19th-century institutions, private to monastic collections, this is a cultural-historical pilgrimage to the heart of our halls of learning and the stories they tell. |
| logo modernism book: A Second Modernism Arindam Dutta, 2013-09-27 An account of architecture's postwar ambition to transform itself into a research-oriented and technologically complex discipline of design expertise. After World War II, a second modernism emerged in architecture—an attempt, in architectural scholar Joan Ockman's words, “to transform architecture from a 'soft' aesthetic discipline into a 'hard,' objectively verifiable field of design expertise.” Architectural thought was influenced by linguistic, behavioral, computational, mediatic, cybernetic, and other urban and behavioral models, as well as systems-based and artificial intelligence theories. This nearly 1,000-page book examines the “techno-social” turn in architecture, taking MIT's School of Architecture and Planning as its exemplar. In essays and interviews, prominent architectural historians and educators examine the postwar “research-industrial” complex, its attendant cult of expertise, and its influence on life and letters both in America and abroad. Paying particular attention to the ways that technological thought affected the culture of the humanities, the social sciences, and architectural design, the book traces this shift toward complexity as it unfolded, from classroom practices to committee deliberations, from the challenges of research to the vicissitudes of funding. Looking closely at the ways that funded research drew academics towards a “problem-solving” and relevance-seeking mentality and away from the imported Bauhaus model of intuition and aesthetics, the book reveals how linguistics, information sciences, operations research, computer technology, and systems theory became part of architecture's expanded toolkit. This is a history not just of a school of architecture but of the research-oriented era itself. It offers a thoroughgoing exploration of the ways that policies, politics, and pedagogy transformed themselves in accord with the exponential growth of institutional power. |
| logo modernism book: The Many Facades of Edith Sitwell Allan Pero, Gyllian Phillips, 2017 A fascinating book that takes us deep into Edith Sitwell's world of artifice, disguise, high camp, and verbal ingenuity. In these essays, Sitwell emerges as a central figure in an alternative avant-garde in early twentieth-century Britain.--Faye Hammill, author of Sophistication: A Literary and Cultural History Establishing Edith Sitwell at the center of British modernism, this volume showcases her many achievements in poetry, autobiography, novel writing, criticism, art, and performance. Forgoing the gossip about her eccentric appearance and self-fashioned persona that has too often overshadowed serious writing about her work, the contributors explore how Sitwell combined persona and poetry to foster an outpouring of iconoclastic creativity. The Many Facades of Edith Sitwell argues that Sitwell was crucial to the development of a British avant-garde that operated alongside the conventionally accepted transatlantic modernism of Ezra Pound and T. S. Eliot. With Sitwell as an influential literary player and social architect, the British interwar arts scene was not an ascetic escape from personality--as the modernism of Pound and Eliot has often been characterized--but an alternative space of flamboyant, extravagant, and ornate performance. Allan Pero is associate professor of English at the University of Western Ontario. Gyllian Phillips is associate professor of English studies at Nipissing University. |
| logo modernism book: Identity: Chermayeff and Geismar and Haviv Ivan Chermayeff, John Maeda, 2018-07-05 'Identity: Chermayeff & Geismar & Haviv' showcases a body of work spanning 60 years from the seminal New York design firm founded in 1957 by Ivan Chermayeff and Tom Geismar. The firm's contribution to design has shaped the way corporate identity programs influence culture. The book features over 100 case studies from the firm's previous and current clients, including Chase Bank, NBC, PanAm, PBS, and many more. Also included are interviews with Tom Geismar and Sagi Haviv, plus written contributions from Milton Glaser, John Maeda, and others. |
| logo modernism book: Logo Beginnings. Logo Modernism. 45th Ed Jens Müller, 2025-07-29 Many iconic brands--like Rolex, BMW, Louis Vuitton, and the New York Yankees--use logos designed over 100 years ago. Tracing the origins of the trademark and gathering more than 3,000 logos from the mid-1800s up to 1980, design expert Jens Müller's exhaustive anthology is a must for anyone fascinated by the evolution of modern corporate identities. |
| logo modernism book: Adobe Illustrator for Creative Professionals Clint Balsar, 2022-06-30 Build your own designs using vector shapes and apply design principles when creating projects in Adobe Illustrator with the help of this full-color guide Key Features • Apply industry trends and methods and move from concept to completion of designs • Manipulate tools within the software to make your creative process smoother • Master the technique of using tools such as the Shaper Tool, Shape Builder Tool, and the Live Paint Bucket Book Description Adobe Illustrator is a vector-based art tool for visual creatives. It is an industry-standard tool that helps you take a design from concept to completion, including the process of peer collaboration and client feedback. Complete with step-by-step explanations of essential concepts and practical examples, you'll begin to build confidence as you master the methods of successful illustrators in the industry by exploring crucial tools and techniques of Adobe Illustrator. You'll learn how to create objects using different tools and methods while assigning varied attributes and appearances. Throughout the book, you'll strengthen your skills in developing structures for maintaining organization as your illustration grows. By the end of this Adobe Illustrator book, you'll have gained the confidence you need to not only create content in the desired format and for the right audience but also build eye-catching vector art based on solid design principles. What you will learn • Master a wide variety of methods for developing objects • Control files using layers and groups • Enhance content using data-supported infographics • Use multiple artboards for better efficiency and asset management • Understand the use of layers and objects in Illustrator • Build professional systems for final presentation to clients Who this book is for This book is for creative illustrators with basic to intermediate-level experience with vector-based software who want to take their existing skills to the next level. Prior knowledge of vector-based illustration concepts will help you get the most out of this Adobe Illustrator software book and produce impressive results. |
| logo modernism book: Designing Brand Identity Alina Wheeler, 2017-10-24 Designing Brand Identity Design/Business Whether you’re the project manager for your company’s rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies. Over 100 branding subjects, checklists, tools, and diagrams. 50 case studies that describe goals, process, strategy, solution, and results. Over 700 illustrations of brand touchpoints. More than 400 quotes from branding experts, CEOs, and design gurus. Designing Brand Identity is a comprehensive, pragmatic, and easy-to-understand resource for all brand builders—global and local. It’s an essential reference for implementing an entire brand system. Carlos Martinez Onaindia Global Brand Studio Leader Deloitte Alina Wheeler explains better than anyone else what identity design is and how it functions. There’s a reason this is the 5th edition of this classic. Paula Scher Partner Pentagram Designing Brand Identity is the book that first taught me how to build brands. For the past decade, it’s been my blueprint for using design to impact people, culture, and business. Alex Center Design Director The Coca-Cola Company Alina Wheeler’s book has helped so many people face the daunting challenge of defining their brand. Andrew Ceccon Executive Director, Marketing FS Investments If branding was a religion, Alina Wheeler would be its goddess, and Designing Brand Identity its bible. Olka Kazmierczak Founder Pop Up Grupa The 5th edition of Designing Brand Identity is the Holy Grail. This book is the professional gift you have always wanted. Jennifer Francis Director of Marketing, Communications, and Visitor Experience Louvre Abu Dhabi |
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Introducing Phi-4: Microsoft’s Newest Small Language Model …
Jan 8, 2025 · Today we are introducing Phi-4, our 14B parameter state-of-the-art small language model (SLM) that excels at complex reasoning in areas such as math, in...
Welcome to the new Phi-4 models - Microsoft Phi-4-mini & Phi-4 …
Feb 27, 2025 · Microsoft has officially released the Phi-4 series models. Building on the previously launched Phi-4 (14B) model with advanced reasoning capabilities, Microsoft has now …
Adding an image to a Microsoft Form header
Feb 29, 2024 · Winston_Zhangthe feature is still available.I use Chrome and Edge and when clicking in the header there is an image icon in the top right which allows you to select or …
Designing SharePoint sites with beautiful headers
Feb 2, 2021 · Site Logo. Larger logo that can be non-square and transparent based off design uploaded. All. Size: 192 px width 64 px height. Format: PNG, JPEG, SVG (svg not allowed for …
Your path to value with Copilot for Microsoft 365
Mar 7, 2024 · An image with the Microsoft logo and the words Copilot for Microsoft 365 Success Kit on a colorful background. Discovering Copilot for daily work. Now you can discover top use …
Logo and Brand Guidelines | Microsoft Community Hub
Jul 14, 2016 · Microsoft Logo Guidelines (Legal Resources) Microsoft News Center (PR Guidelines and Resources) FastTrack Templates and Resource Center downloads. Office …
Commercial preview of Microsoft Office LTSC 2024 is now available
Apr 18, 2024 · Discover the latest advancements in Office technology with the commercial preview of Microsoft Office LTSC 2024, now available for both Windows and Mac....
Introducing new agents in Microsoft 365
Nov 19, 2024 · Today we’re introducing the new Employee Self-Service Agent in Copilot Business Chat, which enables employees to get real-time answers and take action on key HR and IT …
Office 365 Downloadable Icons | Microsoft Community Hub
May 14, 2019 · 2025 version! On Wikimedia Commons you can also download all Microsoft logos + those logos vorden always updated.
SSMS 19.0 - techcommunity.microsoft.com
Jan 26, 2023 · The long-awaited release of SQL Server Management Studio (SSMS) 19.0 is finally here!. This is the recommended release for SQL Server 2022, and it includes support …
Introducing Phi-4: Microsoft’s Newest Small Language Model …
Jan 8, 2025 · Today we are introducing Phi-4, our 14B parameter state-of-the-art small language model (SLM) that excels at complex reasoning in areas such as math, in...
Welcome to the new Phi-4 models - Microsoft Phi-4-mini & Phi-4 …
Feb 27, 2025 · Microsoft has officially released the Phi-4 series models. Building on the previously launched Phi-4 (14B) model with advanced reasoning capabilities, Microsoft has now …
Adding an image to a Microsoft Form header
Feb 29, 2024 · Winston_Zhangthe feature is still available.I use Chrome and Edge and when clicking in the header there is an image icon in the top right which allows you to select or …
Designing SharePoint sites with beautiful headers
Feb 2, 2021 · Site Logo. Larger logo that can be non-square and transparent based off design uploaded. All. Size: 192 px width 64 px height. Format: PNG, JPEG, SVG (svg not allowed for …
Your path to value with Copilot for Microsoft 365
Mar 7, 2024 · An image with the Microsoft logo and the words Copilot for Microsoft 365 Success Kit on a colorful background. Discovering Copilot for daily work. Now you can discover top use …
