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| long tail book: The Long Tail from SmarterComics Chris Anderson, SmarterComics LLC., 2011 Based on the The NY Times bestseller and Winner of the Gerald Loeb Award (Best Business Book of the Year), The Long Tail from SmarterComics is the Graphic version of the most important business book since The Tipping Point. Anderson shows how the future of commerce and culture isn't in the high-volume head of a traditional demand curve, but in what used to be regarded as misses the endlessly long tail of that same curve. |
| long tail book: Why Engineers Need to Grow a Long Tail William Hammack, 2010-05 Often the details of new media get lost in an alphabet soup that usually begins with an i - the iPod, the iPad, the iTouch. Yet the essence of new media is not in these devices, but in their use. This short primer shows engineers how to think about new media by focusing on the deeper issues of communicating in this new user-generated era. Readers will grasp the mindset of new media; an understanding that will long outlast the latest social networking tools. It will empower practicing engineers to develop new, powerful ways to help the public to understand what engineers do and why engineering is important; but perhaps most importantly it gives engineers the foundation for reaching the next generation of innovative engineers. |
| long tail book: Long Tail Chris Anderson, 2006-07-11 What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? The Long Tail is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches. |
| long tail book: A Short Tale of a Long, Long Tail Michael Brian O’Hara, 2016-11-08 Mr. Lion has spent a good part of his life moving from jungle to jungle. Hes just looking for a place where he can be left alone. Hes sad because everyone laughs at him and makes fun of him because his tail is so long. In fact, Mr. Lions tail is longer than the giraffes neck, the elephants trunk, and the rhinoceross horn, and its even longer than the snakes whole body. In this jungle, though, the animals dont laugh; its rude to laugh at someone who is different. They admire Mr. Lions tail, and several of the animals try to make friends with the lion. But he just wants to be left alone. One day, tragedy strikes in the jungle. The animals call upon Mr. Lion to help them rescue a monkey who is in trouble after trying to cross a flooded river. The lion realizes he has a special talent, and his tail, though very long, is an important part of who he is. |
| long tail book: A Very Long Tail Eric Carle, 1972 |
| long tail book: The Long Tail of Trauma Elizabeth Wilcox, 2020-11-11 This is a story of mothers. This is a story of daughters. This is a story of the trauma we carry and the trauma we tend to.So begins this multigenerational memoir that explores the author's maternal history of repeated trauma, separation, adverse childhood experiences (ACES) and their impact on mental health. Set against a twenty-year dialogue with her mother Barbara who suffers from long undiagnosed PTSD, author Elizabeth Wilcox opens her maternal history with the birth of her illegitimate grandmother Violet to a German house servant outside London in 1904. With her mother's encouragement, Wilcox goes on to trace the lives of Violet and her mother Barbara, both of whom are deeply impacted by maternal separation and the complex trauma they have endured because of war. Through a dual timeline that is both present day and historic, Wilcox weaves together the documented and imagined voices of the women who precede her.Through her mother Barbara who has successfully raised seven children despite her difficult past, Wilcox also shows what it means to parent with intention, forgiveness and unconditional love. |
| long tail book: The Long Tail Theory for Business 50minutes,, 2015-09-02 Find your niche and future-proof your business! This book is a practical and accessible guide to understanding and implementing the long tail theory, providing you with the essential information and saving time. In 50 minutes you will be able to: • Understand the uses of the long tail theory in the digital product market and how you can use it to sell products and for search engine optimization • Identify the products in your portfolio that make up the ‘head’ and ‘tail’ sections of the long tail theory and use these findings to form your strategy • Learn about how you can increase future profitability using Chris Anderson’s strategy of “selling less of more” ABOUT 50MINUTES.COM | Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level. |
| long tail book: The Little Book of Big Decision Models James McGrath, 2015-11-17 Leaders and Managers want quick answers, quick ways to reach solutions, ways and means to access knowledge that won’t eat into their precious time and quick ideas that deliver a big result. The Little Book of Big Decision Models cuts through all the noise and gives managers access to the very best decision-making models that they need to to keep things moving forward. Every model is quick and easy to read and delivers the essential information and know-how quickly, efficiently and memorably. |
| long tail book: The Mouse with the Too-long Tail Bani McSpedden, 1988 |
| long tail book: The Longer Long Tail Chris Anderson, 2009 What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers?In t |
| long tail book: Makers Chris Anderson, 2012-10-02 What happens when DIY meets Web 2.0? In Makers, New York Times bestselling author Chris Anderson reveals how entrepreneurs use web principles to create and produce companies with the potential to be global in scope as well as how they use significantly less in the way of financial resources, tooling, and infrastructure required by traditional manufacturing. Anderson's unique perspective is that small manufacturing will be a significant source of future growth; that the days of giant companies like General Motors are in their twilight; that in an age of open source, custom-fabricated, and do-it-yourself product design, the collective potential of a million garage tinkerers will be unleashed on global markets. |
| long tail book: The Dip Seth Godin, 2007-05-10 A New York Times, USA Today, and Wall Street Journal bestseller In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt—until they commit to beating the right Dip. Every new project (or job, or hobby, or company) starts out fun…then gets really hard, and not much fun at all. You might be in a Dip—a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac—a total dead end. What really sets superstars apart is the ability to tell the two apart. Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you’ll earn profits, glory, and long-term security. Whether you’re an intern or a CEO, this fun little book will help you figure out if you’re in a Dip that’s worthy of your time, effort, and talents. The old saying is wrong—winners do quit, and quitters do win. |
| long tail book: Secrets of Great Rainmakers Jeffrey J. Fox, 2006-03-01 In Secrets of Great Rainmakers, you'll learn how to outsmart the competition and set yourself apart from the pack. In over 50 interviews with industry leaders from a wide variety of fields, bestselling author Jeffrey J. Fox will share the proven techniques and hard-won wisdom that have helped great rainmakers get ahead, along with his trademark brand of counterintuitive insight and commentary that have made his books so popular. |
| long tail book: Where the Crawdads Sing: Reese's Book Club Delia Owens, 2021-03-30 NOW A MAJOR MOTION PICTURE—The #1 New York Times bestselling worldwide sensation with more than 18 million copies sold, hailed by The New York Times Book Review as “a painfully beautiful first novel that is at once a murder mystery, a coming-of-age narrative and a celebration of nature.” New York Times Readers Pick: 100 Best Books of the 21st Century For years, rumors of the “Marsh Girl” have haunted Barkley Cove, a quiet town on the North Carolina coast. So in late 1969, when handsome Chase Andrews is found dead, the locals immediately suspect Kya Clark, the so-called Marsh Girl. But Kya is not what they say. Sensitive and intelligent, she has survived for years alone in the marsh that she calls home, finding friends in the gulls and lessons in the sand. Then the time comes when she yearns to be touched and loved. When two young men from town become intrigued by her wild beauty, Kya opens herself to a new life—until the unthinkable happens. Where the Crawdads Sing is at once an exquisite ode to the natural world, a heartbreaking coming-of-age story, and a surprising tale of possible murder. Owens reminds us that we are forever shaped by the children we once were, and that we are all subject to the beautiful and violent secrets that nature keeps. |
| long tail book: The Art of SEO Eric Enge, Stephan Spencer, Jessie Stricchiola, Rand Fishkin, 2012-03-17 A well-designed, easy-to-navigate Web site is useless if no one can find it. In this book, four experts help Web developers optimize their site for search engine visibility, using proven guidelines and cutting-edge techniques for planning and executing a comprehensive strategy. |
| long tail book: Mass Communication Ralph E. Hanson, 2016-10-20 Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers. |
| long tail book: The Winning Way Brian Tracy, Nick Nanton, Esq., Jw Dicks, Esq., 2014-04-15 By definition, winning means that you competed and you came out ahead. Human nature requires us to compete in order to survive. Therefore, winning and survival have the element of success in common. To ascend to a winning position, you need a goal, a desire to achieve it, and the qualities of discipline, perseverance and action to attain it. Having your goal and setting yourself up to achieve your goal is the first step in the process. You adjust your mindset and begin to plan diligently. Goals may be as different as DNA, but methodologies have much in common. Furthermore, your plans and expectations will need adjustments as you go along. That is why the knowledge shared by the CelebrityExperts(r) in this book will be of importance to you. The advice and suggestions of these CelebrityExperts(r) are based on their experiences - both their accomplishments and their shipwrecks. The knowledge they share will allow you to make plans that can propel you in the right direction. That is the function of a mentor - to guide you where you are going and to advise what to avoid. If you wish to develop The Winning Way to your goals, read on... You will never win if you never begin. Helen Row |
| long tail book: The Handmaid's Tale Margaret Atwood, 2011-09-06 An instant classic and eerily prescient cultural phenomenon, from “the patron saint of feminist dystopian fiction” (New York Times). Now an award-winning Hulu series starring Elizabeth Moss. In this multi-award-winning, bestselling novel, Margaret Atwood has created a stunning Orwellian vision of the near future. This is the story of Offred, one of the unfortunate “Handmaids” under the new social order who have only one purpose: to breed. In Gilead, where women are prohibited from holding jobs, reading, and forming friendships, Offred’s persistent memories of life in the “time before” and her will to survive are acts of rebellion. Provocative, startling, prophetic, and with Margaret Atwood’s devastating irony, wit, and acute perceptive powers in full force, The Handmaid’s Tale is at once a mordant satire and a dire warning. |
| long tail book: The Musician Mike Shaw, 2021-05 Tom Cliffe is who many young people in the 1960s want to be: not just a lover of music, a player of music. But more than an interest, more than a passion, music and a commitment to becoming an accomplished player and recognized for it will become the driving force in Tom's life. He will give up everything, all the accommodations of the conventional life he was brought up in and educated for. Even when he is nearly destitute, even through years of itinerancy on the road, despite self-interested booking agents and uncommitted fellow musicians, even for the woman he loves, he cannot, will not, abandon Music.The Musician captures the character and circumstance of life as shared by musicians everywhere, from immersion in their craft, to the joy of playing music well, and with others who play it as well or better, to the frustrations associated with committing a lifetime to such an unstructured and unrewarded career.True, endearing, joyful, and at times disheartening, The Musician is an unvarnished look at what most musicians encounter when they choose to follow their dreams. It is an important as well as entertaining book reflecting the reality of how rare it is to achieve celebrity in any profession. Ralph Miriello - Huffington Post columnist, Notes on Jazz blogger, voting member of the Jazz Journalists Association Some of the best writing about music and musicians. Like all good fiction, The Musician is rooted in fact - often enough, hard, cold facts. Kevin Bales - Internationally renowned jazz pianist and teacher |
| long tail book: The Long Tail Revised and Updated Edition Chris Anderson, 2008-07-09 In the most important business book since The Tipping Point, Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve. |
| long tail book: The Egyptian Mika Waltari, 2021-11-05T00:00:00Z First published in the 1940s and widely condemned as obscene, The Egyptian outsold every other American novel published that same year, and remains a classic; readers worldwide have testified to its life-changing power. It is a full-bodied re-creation of a largely forgotten era in the world’s history: an Egypt when pharaohs contended with the near-collapse of history’s greatest empire. This epic tale encompasses the whole of the then-known world, from Babylon to Crete, from Thebes to Jerusalem, while centering around one unforgettable figure: Sinuhe, a man of mysterious origins who rises from the depths of degradation to get close to the Pharoah... |
| long tail book: The Fundamentals of Heavy Tails Jayakrishnan Nair, Adam Wierman, Bert Zwart, 2022-06-09 Heavy tails –extreme events or values more common than expected –emerge everywhere: the economy, natural events, and social and information networks are just a few examples. Yet after decades of progress, they are still treated as mysterious, surprising, and even controversial, primarily because the necessary mathematical models and statistical methods are not widely known. This book, for the first time, provides a rigorous introduction to heavy-tailed distributions accessible to anyone who knows elementary probability. It tackles and tames the zoo of terminology for models and properties, demystifying topics such as the generalized central limit theorem and regular variation. It tracks the natural emergence of heavy-tailed distributions from a wide variety of general processes, building intuition. And it reveals the controversy surrounding heavy tails to be the result of flawed statistics, then equips readers to identify and estimate with confidence. Over 100 exercises complete this engaging package. |
| long tail book: The Cat in the Hat Dr. Seuss, 2012 The Cat in the Hat entertains two children on a rainy day. |
| long tail book: Achieving Organizational Agility, Intelligence, and Resilience Through Information Systems Rahman, Hakikur, 2021-09-10 As technology continues to be a ubiquitous force that propels businesses to success, it is imperative that updated studies are continuously undertaken to ensure that the most efficient tools and techniques are being utilized. In the current business environment, organizations that can improve their agility and business intelligence are able to become much more resilient and viable competitors in the global economy. Achieving Organizational Agility, Intelligence, and Resilience Through Information Systems is a critical reference book that provides the latest empirical studies, conceptual research, and methodologies that enable organizations to enhance and improve their agility, competitiveness, and sustainability in order to position them for paramount success in today’s economy. Covering topics that include knowledge management, human development, and sustainable development, this book is ideal for managers, executives, entrepreneurs, IT specialists and consultants, academicians, researchers, and students. |
| long tail book: Pinocchio (木偶奇遇記) Carlo Collodi, 2011-01-25 ※ Google Play 圖書不支援多媒體播放 ※ |
| long tail book: The Stranger's Long Neck Gerry McGovern, 2010-06-01 The Stranger's Long Neck is a practical guide for any manager wishing to improve their organisation's online performance. Web content specialist, Gerry McGovern, explains that all websites have a small set of tasks, or 'long necks', that are important to its customers and that must be easy to complete or customers will go elsewhere. The Stranger's Long Neck shows how to tune in effectively to what your customers want - and then deliver it with aplomb. Understanding customer needs can be a difficult task when customers are 'strangers', in that he or she is always 'on the outside', particularly so in an online environment. Using case studies including Tetra Pak, Microsoft and the NHS, and illustrated with web shots throughout, The Stranger's Long Neck shows how organisations can use the 'long neck' theory to create and manage efficient and user-friendly websites. |
| long tail book: Costovation Stephen Wunker, Jennifer Luo Law, 2018-08-14 Cutting costs is a common corporate refrain. But if you constantly slash expenditures, what happens to innovation? How can you stay competitive and satisfy customers? This book's revolutionary approach broadens the definition of innovation beyond products to the business model itself. With costovation, you let go of assumptions, take a fresh look at the market, and relentlessly focus on what customers really want. Consider Planet Fitness--it grew to 7.3 million members by concentrating on casual exercisers. They want easy, low-cost access to good equipment. Although it's inexpensive to run, Planet Fitness ranks highest in gym satisfaction. Packed with examples and interactive exercises, Costovation explores cost innovation strategies that work for big and small companies alike including: open innovation and cost-sharing, simplifying products and turning waste into new offerings, how rivals are carving out niches, protecting positions, and dominating industries. Innovation and cost-cutting are not opposites. Combined, they expose untapped opportunities to outsmart and underspend competitors. |
| long tail book: Introduction to Digital Economics Harald Øverby, Jan Arild Audestad, 2021-08-12 Innovations and developments in technology have laid the foundations for an economy based on digital goods and services—the digital economy. This book invites students and practitioners, to take an in-depth look at the impact that technological innovations such as social media, cryptocurrencies, crowdsourcing, and even online gaming is having on today’s business landscape. Learn about the various business models available for the digital economy, including the business models used by Bitcoin, Spotify, Wikipedia, World of Warcraft, Facebook, and Airbnb. This book details the evolution of contemporary economics within the digital stratosphere and highlights the complex ecosystem that makes up the field of digital economics. The foundational text with case studies is also peppered with anecdotes on the various technological innovations which have shaped markets throughout history. The authors provide several models and tools that are essential for analysis, as well as activities that will allow the reader to reflect, analyze, and apply the knowledge and tools presented in each chapter. Introduction to Digital Economics is a definitive guide to the complexities and nuances of this burgeoning and fascinating field of study. |
| long tail book: Alice in Wonderland Lewis Carroll, 2024-09-25 Alice's Adventures in Wonderland is an 1865 English children's novel by Lewis Carroll, a mathematics don at the University of Oxford. It details the story of a girl named Alice who falls through a rabbit hole into a fantasy world of anthropomorphic creatures. It is seen as an example of the literary nonsense genre. The artist John Tenniel provided 42 wood-engraved illustrations for the book.It received positive reviews upon release and is now one of the best-known works of Victorian literature; its narrative, structure, characters and imagery have had a widespread influence on popular culture and literature, especially in the fantasy genre. It is credited as helping end an era of didacticism in children's literature, inaugurating an era in which writing for children aimed to delight or entertain. The tale plays with logic, giving the story lasting popularity with adults as well as with children. The titular character Alice shares her name with Alice Liddell, a girl Carroll knewscholars disagree about the extent to which the character was based upon her. |
| long tail book: Aesop's Fables Aesop, 1994 A collection of animal fables told by the Greek slave Aesop. |
| long tail book: FairPay Richard Reisman, 2016-09-16 Businesses recognize the need to become more customer focused, but struggle to see how. At the same time, our logic and business models for selling digital content and services are broken. Digital relationships enable services at low cost, but we still focus on discrete transactions at prices that consumers see as exploitive. This book explains how a revolutionary approach to pricing can solve these problems. It proposes a new architecture for cooperative service relationships that is personalized and continuously adaptive. FairPay operationalizes a new logic for conducting ongoing business relationships that adaptively seek win-win value propositions in which price reflects value. At a practical level, the author explains how this can be applied to transform a range of industries -- with motivations, and guidelines for implementation in stages -- to enhance loyalty, market share, and profits. At a conceptual level, he explores how novel processes for participative co-pricing can dynamically seek agreement on win-win value propositions -- to approach optimal price discrimination over a series of transactions. FairPay applies modern behavioral economics in choice architectures that enable deep relationship marketing. An online supplement is provided. |
| long tail book: Free Chris Anderson, 2013-09-30 What happens when advances in technology allow many things to be produced for more or less nothing? And what happens when those things are then made available to the consumer for free? In his groundbreaking new book, The Long Tail author Chris Anderson considers a brave new world where the old economic certainties are being undermined by a growing flood of free goods - newspapers, DVDs, T-shirts, phones, even holiday flights. He explains why this has become possible - why new technologies, particularly the Internet, have caused production and distribution costs in many sectors to plummet to an extent unthinkable even a decade ago. He shows how the flexibility provided by the online world allows producers to trade ever more creatively, offering items for free to make real or perceived gains elsewhere. He pinpoints the winners and the losers in the Free universe. And he demonstrates the ways in which, as an increasing number of things become available for free, our decisions to make use of them will be determined by two resources far more valuable than money: the popular reputation of what is on offer and the time we have available for it. In the future, he argues, when we talk of the 'money economy' we will talk of the 'reputation economy' and the 'time economy' in the same breath, and our world will never be the same again. |
| long tail book: One Hundred Years of Solitude Gabriel Garcia Marquez, 2014-03-06 ONE OF THE WORLD'S MOST FAMOUS BOOKS AND WINNER OF THE NOBEL PRIZE FOR LITERATURE _______________________________ 'Many years later, as he faced the firing squad, Colonel Aureliano Buendía was to remember that distant afternoon when his father took him to discover ice' Gabriel García Márquez's great masterpiece is the story of seven generations of the Buendía family and of Macondo, the town they built. Though little more than a settlement surrounded by mountains, Macondo has its wars and disasters, even its wonders and its miracles. A microcosm of Columbian life, its secrets lie hidden, encoded in a book, and only Aureliano Buendía can fathom its mysteries and reveal its shrouded destiny. Blending political reality with magic realism, fantasy and comic invention, One Hundred Years of Solitude is one of the most daringly original works of the twentieth century. _______________________________ 'As steamy, dense and sensual as the jungle that surrounds the surreal town of Macondo!' Oprah, Featured in Oprah's Book Club 'Should be required reading for the entire human race' The New York Times 'The book that sort of saved my life' Emma Thompson 'No lover of fiction can fail to respond to the grace of Márquez's writing' Sunday Telegraph |
| long tail book: Of Mice and Men John Steinbeck, 2009 The tragic story of George and Lennie, who move from one farm to another, looking for work. George is clever but Lennie's size and slowness is always getting him into trouble. One day the two men get a job on a farm. Things are going well until they meet the unhappy wife of Curley, the farm foreman. Curley's wife becomes friendly with Lennie ... --Back cover note. |
| long tail book: SUMMARY - The Long Tail: Why The Future Of Business Is Selling Less Of More By Chris Anderson Shortcut Edition, 2021-06-06 * Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will learn about the Long Tail economy and the opportunity it represents for business strategies today. You will also learn : how the Long Tail market has progressively imposed itself in front of the best-seller market; how this economic vision is redefining the way traditional sectors make profit; what is the current role of the Long Tail in valuing niche markets and promoting their diversity. With the Long Tail, Chris Anderson takes up a statistical concept. Contrary to the so-called “best-sellers”, the tail represents the end of the sales curve, in other words, low sales. Long favoured by companies for a long time, the hits of head are still perceived as more remunerative than the products of tail, which are assimilated to window articles or missed best-sellers. However, the Tail is getting longer with the digital age, counting more and more products, representing more and more purchases, niches and micro-revenues which, once aggregated, produce a decisive capital. A product with modest sales rates can simply no longer be considered unsold. For ten years now, the Long Tail has been shaking up sales practices, the structure of the offer and the relationship with the consumer. Thanks to online commerce, it responds to every request, however punctual and anecdotal it may be. No item and no potential customer is now excluded from this large-scale economy. *Buy now the summary of this book for the modest price of a cup of coffee! |
| long tail book: The Kite Runner Khaled Hosseini, 2007 Traces the unlikely friendship of a wealthy Afghan youth and a servant's son in a tale that spans the final days of Afghanistan's monarchy through the atrocities of the present day. |
| long tail book: Animal Farm George Orwell, 2025 |
| long tail book: Summary: The Long Tail BusinessNews Publishing,, 2013-02-15 The must-read summary of Chris Anderson's book: The Long Tail: Why the Future of Business is Selling Less of More. This complete summary of the ideas from Chris Anderson's book The Long Tail shows how the world of business is changing and commercial success in the 21st century will rely on multiple-niche marketing. The author explains that it is now better and more profitable to sell a few units in many niche markets than to try and sell a million units in one mass market. By reading about this new strategic thinking used by some of the top companies in the world, you can start paving the way for the future success of your business. Added-value of this summary: • Save time • Understand key concepts • Increase your business knowledge To learn more, read The Long Tail and find out how your business can become more profitable by selling less of more. |
| long tail book: The Long Tail Chris Anderson, 2010-11-30 What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it. Chris Anderson first explored the Long Tail in an article in Wired magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future that's already here. |
| long tail book: The Long Tail Theory for Business 50minutes,, 2015-09-02 Find your niche and future-proof your business! This book is a practical and accessible guide to understanding and implementing the long tail theory, providing you with the essential information and saving time. In 50 minutes you will be able to: • Understand the uses of the long tail theory in the digital product market and how you can use it to sell products and for search engine optimization • Identify the products in your portfolio that make up the ‘head’ and ‘tail’ sections of the long tail theory and use these findings to form your strategy • Learn about how you can increase future profitability using Chris Anderson’s strategy of “selling less of more” ABOUT 50MINUTES.COM | Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level. |
LONG Definition & Meaning - Merriam-Webster
How to use long in a sentence. Synonym Discussion of Long. extending for a considerable distance; having greater length than usual; having greater height than usual : tall…
LONG | English meaning - Cambridge Dictionary
LONG definition: 1. continuing for a large amount of time: 2. being a distance between two points that is more than…. Learn more.
511 Synonyms & Antonyms for LONG - Thesaurus.com
Find 511 different ways to say LONG, along with antonyms, related words, and example sentences at Thesaurus.com.
LONG definition in American English | Collins English Dictionary
If you describe a period of time or work as long, you mean it lasts for more hours or days than is usual, or seems to last for more time than it actually does.
Long - Definition, Meaning & Synonyms | Vocabulary.com
The adjective long describes something that stretches over a large distance. If you're trying to avoid a prolonged visit with your crazy Aunt Martha, you might decide to take the long way to …
long adjective - Definition, pictures, pronunciation and usage …
Definition of long adjective from the Oxford Advanced Learner's Dictionary. measuring or covering a great length or distance, or a greater length or distance than usual. She had long dark hair. …
Long - definition of long by The Free Dictionary
Having the greater length of two or the greatest length of several: the long edge of the door. 2. Of relatively great duration: a long time. 3. Of a specified linear extent or duration: a mile long; an …
long - WordReference.com Dictionary of English
lasting a considerable length of time: a long story; a long trip. extending, lasting, measuring, or totaling a number of specified units:[after a noun] The river was eight miles long. containing …
Long Definition & Meaning - YourDictionary
Measuring much from end to end in space or from beginning to end in time; not short or brief. Having relatively great height; tall. Measured from end to end rather than from side to side. …
LONG Definition & Meaning | Dictionary.com
Long definition: having considerable linear extent in space.. See examples of LONG used in a sentence.
LONG Definition & Meaning - Merriam-Webster
How to use long in a sentence. Synonym Discussion of Long. extending for a considerable distance; having greater length than usual; having greater height than usual : tall…
LONG | English meaning - Cambridge Dictionary
LONG definition: 1. continuing for a large amount of time: 2. being a distance between two points that is more than…. Learn more.
511 Synonyms & Antonyms for LONG - Thesaurus.com
Find 511 different ways to say LONG, along with antonyms, related words, and example sentences at Thesaurus.com.
LONG definition in American English | Collins English Dictionary
If you describe a period of time or work as long, you mean it lasts for more hours or days than is usual, or seems to last for more time than it actually does.
Long - Definition, Meaning & Synonyms | Vocabulary.com
The adjective long describes something that stretches over a large distance. If you're trying to avoid a prolonged visit with your crazy Aunt Martha, you might decide to take the long way to …
long adjective - Definition, pictures, pronunciation and usage …
Definition of long adjective from the Oxford Advanced Learner's Dictionary. measuring or covering a great length or distance, or a greater length or distance than usual. She had long dark hair. …
Long - definition of long by The Free Dictionary
Having the greater length of two or the greatest length of several: the long edge of the door. 2. Of relatively great duration: a long time. 3. Of a specified linear extent or duration: a mile long; an …
long - WordReference.com Dictionary of English
lasting a considerable length of time: a long story; a long trip. extending, lasting, measuring, or totaling a number of specified units:[after a noun] The river was eight miles long. containing …
Long Definition & Meaning - YourDictionary
Measuring much from end to end in space or from beginning to end in time; not short or brief. Having relatively great height; tall. Measured from end to end rather than from side to side. …
LONG Definition & Meaning | Dictionary.com
Long definition: having considerable linear extent in space.. See examples of LONG used in a sentence.
