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| krispy kreme case study: Krispy Kreme Business Case Study Nihat Canak, 2006-11-28 Research Paper (undergraduate) from the year 2006 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1.0, Western Carolina University, course: Marketing Management & Mature Consumers, language: English, abstract: Krispy Kreme Doughnuts (KKD) projects an image as “the Stradivarius of doughnuts,” creating a unique enriching experience that increasingly gains customer enthusiasm and loyalty. Krispy Kreme’s melt-in-your-mouth, hot, sugar-glazed doughnuts, the “doughnut theater,” and the “HOT DOUGHNUTS NOW” feature are clearly a few of the differentiating factors it attempts to make itself identified with. Fortunately, this appeals to a broad base of buyers; demographically, buyers come from all walks of life: all genders and ages, from skilled to blue-collar, high-income to low-income workers. KKD’s strategy provides the company three sources of revenue: (1) Sales at companyowned stores; (2) Royalties from franchised stores and franchise fees from new stores; and (3) Sales of doughnut mixes, customized doughnut-making equipment, and coffees to franchised stores. KKD shifted in focus from a wholesale bakery to a specialty retail bakery to promote and increase sales at the company’s own retail outlets. The company emphasized the “HOT DOUGHNUTS NOW” feature as a response to customer feedback as well as a form of local advertising. The company was able to boost its store sales-volume by combining on-premise sales at its stores to capture customer base and then to secure off-premise sales at supermarket and convenience stores for packaged sales. Futhermore, KKD gave reliance on franchising “associate” stores and opened a few new company-owned stores as a means of expanding nationally and internationally. However, franchise licenses were granted only to candidates who have experience in multi-unit food establishments and who possess adequate capital to finance the opening of new stores in their assigned territory. It is remarkable how the company built a vertically-integrated value chain that supplies both company-owned and franchised stores proprietary doughnutmaking equipment as well as doughnut mixes. Additionally, another important strategic step was the acquisition of Digital Coffee as another vertical integration step that not only provides additional source of revenue, but also improves the caliber and appeal of the company’s onpremise coffee and beverage product. |
| krispy kreme case study: Harvard Business Case Krispy Kreme Doughnuts Sven Brueninghaus, 2003-08-27 Seminar paper from the year 2003 in the subject Business economics - Investment and Finance, grade: 2,0 (B), University of Applied Sciences Essen (MBA International Financial Management Program), course: Financial Management II, language: English, abstract: Krispy Kreme Doughnut is an American corporation, which started business in 1937 as a small regional company. It developed quite well in the first years but started it’s big push end of the 90ies. Currently the concept is based on company stores, which produce doughnuts and sell them to supermarkets and bakeries but also within the production facilities. To realise the growth of the past Krispy Kreme offered the business concept as a franchise to interested entrepreneurs within the whole US. The franchise concept has recently changed to an area developer concept under which entrepreneurs have the right to open a defined number stores in a designated area. Krispy Kreme is on one hand equity stakeholder in the franchises to participate in the positive results and on the other hand they request royalties from the area developer and franchisees for every store based on the sales figures. For additional growth the franchise concept will be replaced by the area developer concept in the future. The third profit area is the sales of equipment to the area developer stores, which guarantees a constant quality of the products. Krispy Kreme Doughnuts went public in April 2000 and had a follow-on public offering in February 2001. Compared with the development of the S&P 500 the stock of Krispy Kreme performed much better and won 375% whereas the S&P 500 lost about 20% in the same time period. The company has ambitious growth plans for the years 2003 and 2004. Based on these plans of the company, on the business concept, on the opportunities and on the competitive situation two analysts from CIBC World Markets have forecasted the business performance and financial situation of Krispy Kreme Doughnuts in 2003 and 2004. They have developed an Income Statement for these years; the purpose of this paper now is to analyse this forecast statement and give the management of Krispy Kreme Doughnuts an advise regarding their desired financial strategy and on the consequences this strategy might have for the overall strategy of the company. |
| krispy kreme case study: Stop Squeezing the Jelly Out of My Donuts--Krispy Kreme Case Study Michael Parsons, Mahmood A. Khan, 2013 This case study provides a classic example of the issues that franchisors/franchisees face in managing supply chains. In the mid 2000's Krispy Kreme supply chain had become expensive as the small number of franchises meant that it was costly and inefficient for Krispy Kreme to distribute goods, per store. Instead franchisees were expected to buy all ingredients and products at a marked up price, resulting in high levels of discontent from Krispy Kreme franchisees, who found the same equipment purchased from Krispy Kreme for lower prices elsewhere. |
| krispy kreme case study: The Like Economy Brian Carter, 2013 'The Like Economy' offers a complete, start-to-finish plan for making money on Facebook. Brian Carter demonstrates step-by-step techniques and practical lessons to help companies build their online revenue. |
| krispy kreme case study: Making Dough Kirk Kazanjian, Amy Joyner, 2004-03-24 Praise for Making Dough I was enchanted, intrigued, and fascinated by every page of this book. Kirk Kazanjian, Amy Joyner, and Dick Clark (yes, that Dick Clark) have done a masterful job of storytelling in Making Dough. The book is inspirational, enlightening, and just plain great reading. In fact, it's great reading with sprinkles on it. What a yummy book! -Jay Conrad Levinson Bestselling Author, Guerrilla Marketing series of books Krispy Kreme's success goes well beyond being a retail phenomenon. This book will show you what went on behind the scenes to build the company. Along the way, it will teach you how you can take a product that is seemingly counter-culture and turn it into an addictive brand. -Phil Lempert Author, Being the Shopper and Today show food trends editor Words can't do justice to Krispy Kreme doughnuts-just eat one! But as a fan of the product, it's interesting to read this business success story. -Vince Gill Singer/Songwriter You know what? You have absolutely no chance of starting the next Krispy Kreme! But, the lessons they learned and the insight they used to build their once-in-a-lifetime success are useful, practical, and powerful tactics that any business can benefit from. -Seth Godin Author, Purple Cow Take heart. You don't need a massive organization and a massive advertising budget to build a powerful brand. This interesting book by Kirk Kazanjian and Amy Joyner tells how Krispy Kreme did it on a shoestring. -Al Ries Coauthor, The Fall of Advertising and the Rise of PR I think it's safe to say that just about every company would love to know the secret ingredients of Krispy Kreme's sweet success. After all, it doesn't advertise, it is a revered member of the community, and it keeps growing like crazy. What an extraordinary business! Without doubt, you should pay attention to what Krispy Kreme is doing, especially if you want to prosper in today's competitive world. -From the Foreword by Dick Clark Producer, Entertainer, and Krispy Kreme Franchisee |
| krispy kreme case study: Pacing for Growth Alison Eyring, 2017-02-06 This book shows leaders how to evaluate their company's and team's current capacity for growth and identify the right capabilities and pacing strategies to increase growth steadily and sustainably. Includes physiological and psychological research, in-depth business case studies, examples from real leaders, and practical tools with her own narrative of endurance training. |
| krispy kreme case study: Exercises in Elementary Office Practice Margaret Rennie, 1978 UK. Textbook comprising sample tests for the development of occupational qualifications of office workers, with particular reference to office secretaries - covers topics likely to be included in an examination syllabus, such as the use of office machines, records maintenance, accounting, financial management, related commercial matters, communication, etc. Illustrations and references. |
| krispy kreme case study: Management Case Book , 1985 |
| krispy kreme case study: Purple Cow Seth Godin, 2005-01-27 You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place. If you enjoyed reading this, check out Seth Godin's business classic This is Marketing. |
| krispy kreme case study: Business to Business Marketing Management Alan Zimmerman, Jim Blythe, 2021-12-22 Business to Business (B2B) markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. B2B buyers, often dealing with highly complex products, have specialist product knowledge and are far more knowledgeable and demanding than the average consumer. This textbook takes a uniquely international approach to this complex environment, the result of an international team of authors and real-life cases from across the globe. This new edition has been fully revised with new and updated case studies from a variety of regions. Every chapter has been brought in line with current business to business research, alongside new coverage of non-profit and government marketing, digital marketing, ethics, and corporate social responsibility. Other unique features include: • The placement of B2B in a strategic marketing context. • A full discussion of strategy in a global setting including hypercompetition. • A detailed review of global B2B services marketing, trade shows, and market research. More selective, shorter, and easier to read than other B2B textbooks, this is ideal for introductory B2B and intensive courses. It is also comprehensive enough to cover all the aspects of B2B marketing management that any marketer needs, whether they are students or practitioners seeking to improve their knowledge. The textbook is also accompanied by an extensive collection of resources to aid tutors, including a full set of PowerPoint slides, test bank of questions, and practical exercises to aid student learning. |
| krispy kreme case study: PC Mag , 2004-04-06 PCMag.com is a leading authority on technology, delivering Labs-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology. |
| krispy kreme case study: Purple Cow, New Edition Seth Godin, 2009-11-12 The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin's challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world. |
| krispy kreme case study: Entrepreneurship Cynthia L. Greene, 2006 |
| krispy kreme case study: Know Your Shoppers (Collection) Herb Sorensen, Richard Hammond, 2013-08-14 In Inside the Mind of the Shopper , world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities. Every year, says Sorensen, shoppers will spend a quadrillion seconds in supermarkets and they'll waste 80% of that time. Drawing on Sorensen's breakthrough second-by-second analysis of millions of shopping trips, this book reveals how consumers actually behave, move, and make buying decisions as they move through supermarkets and other retail stores. Sorensen presents powerful, tested strategies for designing more effective stores, improving merchandising, and driving double-digit sales increases. He identifies simple interventions that can have dramatic sales effects, and shows why many common strategies simply don't work. You'll learn how to appeal to the quick trip shopper, make the most of all three moments of truth, understand consumers' powerful in-store migration patterns, improve collaboration between manufacturers and retailers, learn the lessons of Stew Leonard's and other innovators, and much more. Then, in Part II, Sorensen presents revealing interviews with several leading in-store retail experts, including crucial insights on using technology and retailing to multicultural communities. ¿ The world's #1 guide to retail success, complete with crucial, up-to-date insights--including new case studies, ideas, strategies, and tactics from today's best retailers, like TopShop, IKEA, and Best Buy. Smart Retail incorporates several valuable chapters, including: Opportunities to learn from past retail pioneers: simple yet effective strategies your competitors have forgotten. How to use data to drive profit and growth. How to do more with less, and maximize the value each team member brings to the table. How to use new technology to develop highly productive, innovative Remote Teams. Covering everything from creating the ultimate retail experience to understanding the customer and the importance of motivated workers, this is the book that will equip managers, teamworkers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies. |
| krispy kreme case study: The Fixer: The Killing Kind Jill Amy Rosenblatt, 2016-11-28 |
| krispy kreme case study: The AAII Journal , 2005 |
| krispy kreme case study: The Complete Guide to Business Risk Management Kit Sadgrove, 2020-07-26 Risk management and contingency planning has really come to the fore since the first edition of this book was originally published. Computer failure, fire, fraud, robbery, accident, environmental damage, new regulations - business is constantly under threat. But how do you determine which are the most important dangers for your business? What can you do to lessen the chances of their happening - and minimize the impact if they do happen? In this comprehensive volume Kit Sadgrove shows how you can identify - and control - the relevant threats and ensure that your company will survive. He begins by asking 'What is risk?', 'How do we assess it?' and 'How can it be managed?' He goes on to examine in detail the key danger areas including finance, product quality, health and safety, security and the environment. With case studies, self-assessment exercises and checklists, each chapter looks systematically at what is involved and enables you to draw up action plans that could, for example, provide a defence in law or reduce your insurance premium. The new edition reflects the changes in the global environment, the new risks that have emerged and the effect of macroeconomic factors on business profitability and success. The author has also included a set of case studies to illustrate his ideas in practice. |
| krispy kreme case study: Handbook of Public Administration, Third Edition W. Bartley Hildreth, Gerald J. Miller, Jack Rabin, 2006-11-14 Since the publication of the previous edition, the best-selling Handbook of Public Administration enters its third edition with substantially revised, updated, and expanded coverage of public administration history, theory, and practice. Edited by preeminent authorities in the field, this work is unparalleled in its thorough coverage and comprehensive references. This handbook examines the major areas in public administration including public budgeting and financial management, human resourcemanagement, decision making, public law and regulation, and political economy. Providing a strong platform for further research and advancement in the field, this book is a necessity for anyone involved in public administration, policy, and management. This edition includes entirely new chapters on information technology and conduct of inquiry. In each area of public administration, there are two bibliographic treatises written from different perspectives. The first examines the developments in the field. The second analyzes theories, concepts, or ideas in the field’s literature. |
| krispy kreme case study: Handbook of Public Administration W. Bartley Hildreth, Gerald Miller, Jack Rabin, Gerald J. Miller, 2018-01-19 Since the publication of the previous edition, the best-selling Handbook of Public Administration enters its third edition with substantially revised, updated, and expanded coverage of public administration history, theory, and practice. Edited by preeminent authorities in the field, this work is unparalleled in its thorough coverage and comprehensive references. This handbook examines the major areas in public administration including public budgeting and financial management, human resourcemanagement, decision making, public law and regulation, and political economy. Providing a strong platform for further research and advancement in the field, this book is a necessity for anyone involved in public administration, policy, and management. This edition includes entirely new chapters on information technology and conduct of inquiry. In each area of public administration, there are two bibliographic treatises written from different perspectives. The first examines the developments in the field. The second analyzes theories, concepts, or ideas in the field’s literature. |
| krispy kreme case study: API Design Patterns JJ Geewax, 2021-07-20 Modern software systems are composed of many servers, services, and other components that communicate through APIs. As a developer, your job is to make sure these APIs are stable, reliable, and easy to use for other developers. API Design Patterns provides you with a unique catalog of design standards and best practices to ensure your APIs are flexible and user-friendly. Fully illustrated with examples and relevant use-cases, this essential guide covers patterns for API fundamentals and real-world system designs, along with quite a few not-so-common scenarios and edge-cases. about the technology API design patterns are a useful set of best practice specifications and common solutions to API design challenges. Using accepted design patterns creates a shared language amongst developers who create and consume APIs, which is especially critical given the explosion of mission-critical public-facing web APIs. API Patterns are still being developed and discovered. This collection, gathered and tested by Google API expert JJ Geewax, is the first of its kind. about the book API Design Patterns draws on the collected wisdom of the API community, including the internal developer knowledge base at Google, laying out an innovative set of design patterns for developing both internal and public-facing APIs. In this essential guide, Google Software Engineer JJ Geewax provides a unique and authoritative catalog of patterns that promote flexibility and ease-of-use in your APIs. Each pattern in the catalog is fully illustrated with its own example API, use-cases for solving common API design challenges, and scenarios for tricky edge issues using a pattern''s more subtle features. With the best practices laid out in this book, you can ensure your APIs are adaptive in the face of change and easy for your clients to incorporate into their projects. what''s inside A full case-study of building an API and adding features The guiding principles that underpin most API patterns Fundamental patterns for resource layout and naming Advanced patterns for special interactions and data transformations about the reader Aimed at software developers with experience using APIs, who want to start building their own. about the author JJ Geewax is a software engineer at Google, focusing on Google Cloud Platform and API design. He is also the author of Google Cloud Platform in Action. |
| krispy kreme case study: Strategic Planning for Public Relations, Third Edition Ronald D. Smith, 2009-04-20 This innovative and popular text provides a clear pathway to understanding public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. Drawing from his experience in professional practice and in the classroom, Smith walks readers through the critical steps for the formative research, strategic and tactical planning, and plan evaluation phases of the process. Offering clear explanations, relevant examples, and practical exercises, this text identifies and discusses the decision points and options in the development of a communication program. The cases and examples included here explore classic public relations situations as well as current, timely events. This third edition includes expanded discussions of ethics, diversity, and technology integrated throughout the text, and has a new appendix addressing media training for clients. As a classroom text or a resource for professional practice, this volume provides a model that can be adapted to fit specific circumstances and used to improve effectiveness and creativity in communication planning. It serves as an accessible and understandable guide to field-tested procedures, offering practical insights that apply to public relations campaigns and case studies coursework. |
| krispy kreme case study: PC Magazine , 2004 |
| krispy kreme case study: Data Engineering for Data-Driven Marketing Balamurugan Baluswamy, Veena Grover, M. K. Nallakaruppan, Vijay Anand Rajasekaran, Mariofanna Milanova, 2025-03-10 Offering a thorough exploration of the symbiotic relationship between data engineering and modern marketing strategies, Data Engineering for Data-Driven Marketing uses a strategic lens to delve into methodologies of collecting, transforming, and storing diverse data sources. |
| krispy kreme case study: Global Marketing Kate Gillespie, 2015-07-03 This textbook introduces students to the important concepts of global marketing today, and their managerial implications. Designed to be shorter than many other textbooks, Global Marketing focuses on getting to the point faster. Increasingly, marketing activities must be integrated at a global level. Yet, the enduring influence of culture requires marketers to adapt local strategies in light of cultural differences. Global Marketing takes a similar strategic approach, recognizing the need to address both the forces of globalization and those of localization. Other key features include: Coverage of often overlooked topics, such as the competitive rise of China’s state-owned enterprises; the importance of diasporas as target markets; and the emerging threat to legitimate marketers from transnational criminal organizations A chapter dedicated to understanding global and local competitors, setting the stage for ongoing discussion of both buyers and competitors in an increasingly competitive global marketplace Extensive real-life examples and cases from developed and emerging markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East Written in a student-friendly style, previous editions have received praise from both students and instructors. This edition continues to build on this strong foundation, making this the book of choice for students of global marketing classes. |
| krispy kreme case study: Your Success in the Retail Business (Collection) Richard Hammond, Barry R. Berman, 2013-08-08 A new collection filled with winning ideas and strategies for improving¿ your sucess in the retail business... 2¿authoritative books, now in a convenient e-format, at a great price! Smart Retail, the world's #1 guide to retail success, complete with crucial, up-to-date insights--including new case studies, ideas, strategies, and tactics from today's best retailers, like TopShop, IKEA, and Best Buy. Covering everything from creating the ultimate retail experience to understanding the customer and the importance of motivated workers, this is the book that will equip managers, team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies.¿ Competing in Tough Times brings together the powerful new strategies that world-class retailers, like Trader Joe’s, Costco, and Nordstrom, are using today to survive--and thrive--in a brutally unforgiving retail environment. Internationally respected retail management expert Barry Berman shows retailers and their suppliers exactly how to build effective strategies based on cost and differentiation, plan and implement those strategies, and measure the results.¿Berman offers detailed coverage of implementing strategies based on becoming the low-cost provider and minimizing product proliferation; enhancing the service experience; developing and maintaining a strong private label program; and more. From world-renowned experts Richard Hammond and Barry Berman. |
| krispy kreme case study: Introduction to Development Psychology Dr. Manoj Kumar Singh, 2021-09-11 Developmental psychology includes issues such as the extent to which development occurs through the gradual accumulation of knowledge versus stage-like development, or the extent to which children are born with innate mental structures, versus learning through experience. Many researchers are interested in the interaction between personal characteristics, the individual’s behaviour, and environmental factors including social context, and their impact on development; others take a more narrowly focused approach. Developmental psychology informs several applied fields, including educational psychology, child psychopathology, and forensic developmental psychology. Developmental psychology complements several other basic research fields in psychology including social psychology, cognitive psychology, ecological psychology, and comparative psychology. Developmental psychology as a discipline did not exist until after the industrial revolution when the need for an educated workforce led to the social construction of childhood as a distinct stage in a person’s life. The notion of childhood originates in the western world and this is why the early research derives from this location. Initially, developmental psychologists were interested in studying the mind of the child so that education and learning could be more effective. A significant issue in developmental psychology is the relationship between innateness and environmental influence in regard to any particular aspect of development. The book will be of use to the students, researchers and general readers of this subject. |
| krispy kreme case study: La mucca viola Seth Godin, 2021-06-09T00:00:00+02:00 La mucca viola è il successo internazionale che ha consacrato Seth Godin come uno degli autori business più amati e ha lanciato un movimento globale che ha ridefinito le basi del marketing. Il solito marketing e i grandi investimenti sui media tradizionali non funzionano più. Oggi il marketing comincia dall’idea del prodotto, che deve essere straordinario, diverso, innovativo per poter catturare l’attenzione dei clienti e far parlare spontaneamente di sé. È questo elemento di magia e unicità a far sì che realtà come Apple, Google, Ikea, Starbucks o la bottega del macellaio toscano Dario Cecchini continuino a macinare successi, mentre grandi industrie affermate arrancano e non riescono a stare al passo. A distanza di tempo dalla prima pubblicazione, questo classico si riconferma più che mai una lettura fondamentale, le cui idee troviamo ormai infuse nel mondo che ci circonda. |
| krispy kreme case study: Experiencing the Love of God Women of Faith,, 2016-10-04 We see love everywhere. It binds husbands and wives, parents and children, brothers and sisters, and close friends. But all the love we experience in this world pales by comparison to the love God has shown to us. This was a love so profound that He “gave His only begotten Son, that whoever believes in Him should not perish” (John 3:16). In Experiencing the Love of God, you will look at key passages in Scripture that talk about the divine love that God has for you. You will see how the Bible is really a love story, for God—your Hero—was so determined to be with you that He went to incredible lengths to save you. One day, He will return for you and take you to the home He has prepared! God’s love is truly unparalleled, and all He asks is that you receive it! The Women of Faith® Bible Studies provide intriguing insights into topics that are relevant to women’s lives today. Each guide includes twelve weeks of study, down-to-earth illustrations, and reflections to help you move the truth from your head to your heart. A leader’s guide for use with small groups is also included. |
| krispy kreme case study: Finding the Next Starbucks Michael Moe, 2007-12-18 Michael Moe was one of the first research analysts to identify Starbucks as a huge opportunity following its IPO in 1992. And for more than fifteen years, he has made great calls on many other stocks, earning a reputation as one of today's most insightful market experts. Now he shows how winners like Dell, eBay, and Home Depot could have been spotted in their start-up phase, and how you can find Wall Street's future giants. He forecasts the sectors with the greatest potential for growth, and explains his four Ps of future superstars: great people, leading product, huge potential, and predictability. Moe also includes interviews with some of the biggest names in business—like Howard Schultz, Bill Campbell, and Michael Milken—who reveal their own insights into how they discover the stars of tomorrow. |
| krispy kreme case study: Entrepreneurship in the Global Firm Alain Verbeke, Ana Teresa Tavares Lehmann, Rob van Tulder, 2011-10-20 Provides the research insights from the international business field on entrepreneurship in the global firm. This collection offers a comprehensive perspective on the wide variety of conceptual and managerial issues that arise as a result of entrepreneurial action in firms operating in the global economy. |
| krispy kreme case study: Learn Popular Retail Strategies (Collection) Richard Hammond, Rick DeHerder, Dick Blatt, 2013-08-14 The world's #1 guide to retail success, complete with crucial, up-to-date insights--including new case studies, ideas, strategies, and tactics from today's best retailers, like TopShop, IKEA, and Best Buy. Smart Retail incorporates several valuable chapters, including: Opportunities to learn from past retail pioneers: simple yet effective strategies your competitors have forgotten. How to use data to drive profit and growth. How to do more with less, and maximize the value each team member brings to the table. How to use new technology to develop highly productive, innovative Remote Teams. Covering everything from creating the ultimate retail experience to understanding the customer and the importance of motivated workers, this is the book that will equip managers, team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies. ¿ Retail marketing is undergoing cataclysmic change, driven by upheavals in media, consumer attitudes, and the retail industry itself. Retailers know they must invest more heavily in marketing, both to build brands and to drive sales. But how? In Shopper Intimacy , two leading experts offer the first comprehensive, research-based guide to building winning retail marketing programs. Drawing on a decade of customer research, the authors introduce: ¿ A start-to-finish system for planning and executing effective campaigns. ¿ Powerful new tools for influencing shopper behavior and driving better results. Practical, workable techniques for measuring performance – including a breakthrough approach for measuring ROI from the standpoint of all stakeholders. ¿ Best practices models for integrating internal and syndicated research. Trend analysis to help retailers chart the future trajectory of marketing, and position themselves appropriately. ¿ Shopper Intimacy contains extensive case studies, charts, pictures, and illustrations designed to deepen marketers’ understanding. Above all, it presents practical learnings that cut across all retail segments, with data to support the authors’ conclusions, and techniques for successfully applying them. |
| krispy kreme case study: The Definitive Guide to Customer Relationship Management (Collection) V. Kumar, Richard Hammond, Herb Sorensen, Michael R. Solomon, 2012-09-05 A brand new collection of powerful insights into building outstanding customer relationships… 4 pioneering books, now in a convenient e-format, at a great price! 4 remarkable eBooks help you develop rock-solid, high-value long-term customer relationships: levels of loyalty you thought were impossible Today, rock-solid long-term customer relationships are the holy grail of every business -- and they seem just as elusive. But such relationships are possible: great businesses are proving it every day, and reaping the rewards. In this extraordinary 4 eBook set, you'll learn how they do it -- and how you can, too, no matter what you sell or who your customers are. First, in Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty, internationally respected marketing expert V. Kumar presents a complete framework for linking your investments to business value - and maximizing the lifetime value of every customer. Learn how to use Customer Lifetime Value (CLV) to target customers with higher profit potential…manage and reward existing customers based on their profitability…and invest in high-profit customers to prevent attrition and ensure future profitability. Kumar introduces customer-centric approaches to allocating marketing resources…pitching the right products to the right customers at the right time…determining when a customer is likely to leave, and whether to intervene…managing multichannel shopping… even calculating referral value. Next, in Smart Retail: Practical Winning Ideas and Strategies from the Most Successful Retailers in the World, Richard Hammond presents remarkable new case studies, ideas, strategies, and tactics from great retailers worldwide. Discover new ways to use data to drive profit and growth… do more with less… leverage technology to develop highly productive and innovative remote teams… create your ultimate retail experience! In Inside the Mind of the Shopper: The Science of Retailing, the legendary Herb Sorensen reveals what customers really do when they shop, ripping away myths and mistakes that lead retailers to miss huge opportunities. Sorensen identifies simple interventions that can have dramatic sales effects, shows why many common strategies don't work, and offers specific solutions for serving quick-trip shoppers, optimizing in-store migration patterns, improving manufacturer-retailer collaboration, even retailing to multicultural communities. Finally, in The Truth About What Customers Want, Michael R. Solomon demystifies today's consumers, revealing what they want, think, and feel. Then, based on his deep truths about consumer behavior, he presents 50 bite-size, easy-to-use techniques for finding and keeping highly profitable customers! From world-renowned experts in customer behavior and retail performance V. Kumar, Richard Hammond, Herb Sorensen, and Michael R. Solomon |
| krispy kreme case study: PC Mag , 2004-04-06 PCMag.com is a leading authority on technology, delivering Labs-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology. |
| krispy kreme case study: Making Dough Kirk Kazanjian, Amy Joyner, 2003-10-17 Praise for Making Dough I was enchanted, intrigued, and fascinated by every page of this book. Kirk Kazanjian, Amy Joyner, and Dick Clark (yes, that Dick Clark) have done a masterful job of storytelling in Making Dough. The book is inspirational, enlightening, and just plain great reading. In fact, it's great reading with sprinkles on it. What a yummy book! -Jay Conrad Levinson Bestselling Author, Guerrilla Marketing series of books Krispy Kreme's success goes well beyond being a retail phenomenon. This book will show you what went on behind the scenes to build the company. Along the way, it will teach you how you can take a product that is seemingly counter-culture and turn it into an addictive brand. -Phil Lempert Author, Being the Shopper and Today show food trends editor Words can't do justice to Krispy Kreme doughnuts-just eat one! But as a fan of the product, it's interesting to read this business success story. -Vince Gill Singer/Songwriter You know what? You have absolutely no chance of starting the next Krispy Kreme! But, the lessons they learned and the insight they used to build their once-in-a-lifetime success are useful, practical, and powerful tactics that any business can benefit from. -Seth Godin Author, Purple Cow Take heart. You don't need a massive organization and a massive advertising budget to build a powerful brand. This interesting book by Kirk Kazanjian and Amy Joyner tells how Krispy Kreme did it on a shoestring. -Al Ries Coauthor, The Fall of Advertising and the Rise of PR I think it's safe to say that just about every company would love to know the secret ingredients of Krispy Kreme's sweet success. After all, it doesn't advertise, it is a revered member of the community, and it keeps growing like crazy. What an extraordinary business! Without doubt, you should pay attention to what Krispy Kreme is doing, especially if you want to prosper in today's competitive world. -From the Foreword by Dick Clark Producer, Entertainer, and Krispy Kreme Franchisee |
| krispy kreme case study: Accounting Information Systems Leslie Turner, Andrea Weickgenannt, Mary Kay Copeland, 2017 TRY (FREE for 14 days), OR RENT this title: www.wileystudentchoice.com Realizing the importance of accounting information systems and internal controls in today's business environment, the updated 3rd edition of Accounting Information Systems makes the world of systems and controls accessible to today's student. It enhances opportunities for learning about AIS and its day-to-day operation and is written for the business or accounting major required to take an AIS course. Keeping the student in mind, this text focuses on the business processes and the related controls, as well as the essential topics of ethics and corporate governance. |
| krispy kreme case study: Designing Brand Identity Alina Wheeler, Rob Meyerson, 2024-03-06 Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process. It’s harder than ever to be the brand of choice—in many markets, technology has lowered barriers to entry, increasing competition. Everything is digital and the need for fresh content is relentless. Decisions that used to be straightforward are now complicated by rapid advances in technology, the pandemic, political polarization, and numerous social and cultural changes. The sixth edition of Designing Brand Identity has been updated throughout to address the challenges faced by branding professionals today. This best-selling book demystifies branding, explains the fundamentals, and gives practitioners a roadmap to create sustainable and successful brands. With each topic covered in a single spread, the book celebrates great design and strategy while adding new thinking, new case studies, and future-facing, global perspectives. Organized into three sections—brand fundamentals, process basics, and case studies—this revised edition includes: Over 100 branding subjects, checklists, tools, and diagrams More than 50 all-new case studies that describe goals, process, strategy, solutions, and results New content on artificial intelligence, virtual reality, social justice, and evidence-based marketing Additional examples of the best/most important branding and design work of the past few years Over 700 illustrations of brand touchpoints More than 400 quotes from branding experts, CEOs, and design gurus Whether you’re the project manager for your company’s rebrand or you need to educate your staff or students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy, design execution to launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. |
| krispy kreme case study: Fundamental Accounting Principles Kermit D. Larson, 2005 |
| krispy kreme case study: How to Comply with Sarbanes-Oxley Section 404 Michael J. Ramos, 2004-03-29 Designed specifically for Sarbanes-Oxley Section 404 compliance, How to Comply with Sarbanes-Oxley Section 404 features: A step-by-step approach to engagement performance Original material from a leading expert in auditing and accounting Practice aids, including forms, checklists, illustrations, diagrams, and tables In-depth explanations to help professionals understand how best to approach the internal control engagement Examples and action plans providing blueprints for implementing requirements of the Act Order your copy today! |
| krispy kreme case study: NeuroSlim Michael Alvear, 2022-10-01 INTRODUCING THE FIRST NO-DIET WEIGHT LOSS PROGRAM POWERED BY THE LATEST DISCOVERIES IN NEUROSCIENCE. In this science-backed alternative to dieting, weight loss researcher Michael Alvear’s team searched through thousands of peer-reviewed studies, found the most important neuroscientific discoveries, and created a logical, easy-to-implement weight loss program out of them. EVERY TECHNIQUE IN THIS BOOK IS BACKED BY PEER-REVIEWED STUDIES With over 200+ academic citations, including links to every study informing the book, you can see which scientists developed the insights, tools and techniques in NeuroSlim, how these scientists came to their conclusions and which academic journals published their works. INSTEAD OF DIETING, CHANGE YOUR EATING HABITS With the evidence-based techniques in this book, developed by the finest minds in neuroscience, you can: • Reduce hunger • Stop overeating • Break your addiction to sugar • Quit sodas and juices • Cease salty snacks • Eat less without feeling deprived • Weaken cravings for fattening food • Intensify cravings for fruits and vegetables …without dieting or deprivation IS IT POSSIBLE TO LOSE WEIGHT WITHOUT DIETING? What if, instead of dieting, you learned a neuroscience technique that weakens your cravings for fattening food? What if, instead of dieting, you used breakthroughs in neuroscience to reduce your hunger by 20% or more? What if, instead of dieting, you used neuroscience to develop intense cravings for fruits and vegetables? Just those 3 no-diet techniques would help you lose weight. But neuroscientists have published a mountain of evidence-based, peer-reviewed, no-diet weight loss techniques that can help you go further. YOU’VE TRIED DIETING. IT’S TIME FOR SOMETHING NEW. NeuroSlim is not a diet. There are no recipes, meal plans, or nutritional advice. There isn’t a list of foods to eat or avoid. It isn’t therapy or a support group, either. You will not be asked to “process” your feelings about food, revisit formative experiences with family meals or explore your body image issues. NeuroSlim is a portal for reshaping your eating habits, reducing unnecessary hunger, quitting sugar, weakening cravings for fattening food and developing intense cravings for healthy ones. All through evidence-based techniques developed by the finest minds in neuroscience. Free Yourself From Eating Habits That Keep You Overweight. ----- MIDWEST BOOK REVIEWS “A top recommendation. Easy to read, apply, and enjoy, NeuroSlim should be required reading for anyone tired of the usual programs and approaches. Hard to put down.” KIRKUS REVIEWS “A quirky and useful guide to gradually adopting healthier eating habits. INDIEREADER The pitching of this weight loss guide as a kind of scientific heist is arresting…Alvear, gifted with a breezy, conversational style of writing, carries the reader with engaging and encouraging prose. |
| krispy kreme case study: Built to Love Jonathan Cagan, Peter Boatwright, 2011-08-19 Built to Love reveals how companies can create captivating products that energize the marketplace and set the standard for what customers want and expect. Firms often hope the answer is to produce the latest high technology devices - only to find that they fail to light up the marketplace. Or firms rely on ads that overstate or mislead, leaving the customer disappointed and disillusioned. Instead, a deeper emotional engagement between the customer and product is required, regardless of whether the products are physical products, services, technologies, software, systems, or brands. Using a combination of industry - based research and laboratory experiments, the authors demonstrate that customers will richly pay for products that authentically provide emotional fulfillment. They uncover the science behind successful products that create an avid and loyal following, and they present evidence that product emotions increase a product's success in the marketplace as well as a firm's success in the stock market (even when the economy is down!). A practical how - to guide, the book next shows how to analyze customers' emotional needs and translate those needs into features that galvanize customers. Throughout, the book uses revealing case studies that show how to energize customers in both consumer and business - to - business worlds, in both large and small firms. |
Krispy Kreme - Doughnuts, Coffee & Drinks
Enjoy Krispy Kreme Doughnuts stop in your nearest shop or order online for pick up or delivery to experience fresh doughnuts or coffee any day of the week.
Krispy Kreme - Find Your Closest Krispy Kreme Store ...
Looking for doughnut shops? Find a Krispy Kreme near you serving your favorite hot-and-fresh doughnuts with drive-thru, curbside pickup, and mobile ordering.
Home | Krispy Pizza | New Jersey & New York
Krispy Pizza is a family owned and operated business that began 50 years ago at our original location in Brooklyn, NY. The children have carried on the torch and have since expanded to …
Krispy Kreme
Browse all Krispy Kreme locations to enjoy the iconic Original Glazed Doughnut (TM)! You can also choose from our delicious range of doughnuts and coffee.
All Krispy Krunchy Chicken® locations | fried chicken ...
Find your nearest Krispy Krunchy Chicken® location! Freshly made, perfectly Cajun fried chicken and sides are just a click away. Explore over 3,000 locations now.
Krispy Kreme Store
Krispy Kreme - Doughnuts and Coffee Since 1937
Krispy Kreme - Wikipedia
Krispy Kreme, Inc. (previously Krispy Kreme Doughnuts, Inc.) is an American multinational doughnut company and coffeehouse chain. Krispy Kreme was founded by Vernon Rudolph …
KRISPY KREME® Celebrates National Doughnut Day on Friday …
Jun 2, 2025 · On Saturday, brand will kick off “14 Days of Original Glazed,” featuring $9.99 dozens for Krispy Kreme Rewards members and offer 13-cent dozen BOGO on Friday the 13th The …
Krispy Kreme's Friday the 13th deal includes a dozen for 13 cents
4 days ago · Krispy Kreme also offers two new doughnuts for Father's Day. Krispy Kreme is also introducing a Father's Day Dozen on Saturday, June 14, and Sunday, June 15, that includes …
Krispy Kreme Search - Doughnuts, FAQs & Locations
Search the Krispy Kreme site to find our frequently asked questions, menu items, locations, and more.
Krispy Kreme - Doughnuts, Coffee & Drinks
Enjoy Krispy Kreme Doughnuts stop in your nearest shop or order online for pick up or delivery to experience fresh doughnuts or coffee any day of the week.
Krispy Kreme - Find Your Closest Krispy Kreme Store ...
Looking for doughnut shops? Find a Krispy Kreme near you serving your favorite hot-and-fresh doughnuts with drive-thru, curbside pickup, and mobile ordering.
Home | Krispy Pizza | New Jersey & New York
Krispy Pizza is a family owned and operated business that began 50 years ago at our original location in Brooklyn, NY. The children have carried on the torch and have since expanded to four …
Krispy Kreme
Browse all Krispy Kreme locations to enjoy the iconic Original Glazed Doughnut (TM)! You can also choose from our delicious range of doughnuts and coffee.
All Krispy Krunchy Chicken® locations | fried chicken ...
Find your nearest Krispy Krunchy Chicken® location! Freshly made, perfectly Cajun fried chicken and sides are just a click away. Explore over 3,000 locations now.
Krispy Kreme Store
Krispy Kreme - Doughnuts and Coffee Since 1937
Krispy Kreme - Wikipedia
Krispy Kreme, Inc. (previously Krispy Kreme Doughnuts, Inc.) is an American multinational doughnut company and coffeehouse chain. Krispy Kreme was founded by Vernon Rudolph (1915–1973), …
KRISPY KREME® Celebrates National Doughnut Day on Friday with ...
Jun 2, 2025 · On Saturday, brand will kick off “14 Days of Original Glazed,” featuring $9.99 dozens for Krispy Kreme Rewards members and offer 13-cent dozen BOGO on Friday the 13th The heat …
Krispy Kreme's Friday the 13th deal includes a dozen for 13 cents
4 days ago · Krispy Kreme also offers two new doughnuts for Father's Day. Krispy Kreme is also introducing a Father's Day Dozen on Saturday, June 14, and Sunday, June 15, that includes two …
Krispy Kreme Search - Doughnuts, FAQs & Locations
Search the Krispy Kreme site to find our frequently asked questions, menu items, locations, and more.
