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| law firm marketing budget: Courting Your Clients Margaret Grisdela, 2007 |
| law firm marketing budget: Marketing the Law Firm Sally J. Schmidt, 1991 Marketing the Law Firm: Business Development Techniques examines how marketing can improve client satisfaction and increase the bottom line for both corporate and consumer practices. |
| law firm marketing budget: The Lawyer's Guide to Marketing Your Practice James A. Durham, Deborah McMurray, 2004 A well-developed, successfully executed marketing plan will attract new clients, increase referrals, and strengthen client loyalty. This resource will help you master the creative marketing solutions you need. |
| law firm marketing budget: Law Firm Marketing Ehsan Zarei, ✅Are you looking for a complete guide to law firm marketing? Your search ends here with this comprehensive book! ✅ Unlike any marketing book you've read before, this one comes with direct access to the author. ✅ You’re not just handed strategies and left on your own — you’re invited to connect with me personally via WhatsApp for tailored advice, feedback, or help creating campaigns on any advertising platform. ✅ Want help implementing one of these strategies? 📲 Message me anytime at: +1 (917) 720-3001 or click here to chat ✅ I'm here to help you turn ideas into real results. ✅This book offers 17 unique marketing strategies to help you succeed, providing an abundance of tips, tricks, ideas, and examples. ✅Real-world ad copy examples are included for each marketing strategy, making it a powerful tool to re- imagine, think out of the box, see new possibilities, or even simply use the same ad copy samples to get started faster. You may have known a marketing strategy before, but when you have multiple ad copy examples about the same marketing strategy, it will open up your eyes to new ways that it can be done. This comprehensive guide offers a unique opportunity to generate fresh and innovative ideas, elevating your law firm marketing to the next level, with insights that only a marketing expert could provide. ✅Whether you're a professional or just getting started, this book is the perfect resource to take your law firm marketing to the next level. |
| law firm marketing budget: Best Practices in Law Firm Business Development and Marketing Deborah Brightman Farone, 2019 Best Practices in Law Firm Business Development and Marketing is a unique resource for law firm leaders, practicing attorneys, legal marketers, consultants, and educators who want to uncover the best marketing practices in the legal profession. Find out how the most successful law firm leaders are creating and developing firm cultures to encourage business development, and how smaller firms and single practitioners are executing on marketing plans to make an impact.This book uncovers the best practices in the wide arena of legal marketing and covers topics including: the most successful ways to create long-term relationships with clientshow personalities, leadership, and collaboration contribute to a firm's culture and brandwhat characteristics management should look for when hiring a CMOhow compensation, firm culture, training, and coaching can support and incentivize business developmentsteps to take to build an individual reputation and brand, including the use of press, speaking engagements, and social mediathe essential approach to support women lawyers with business development -- including ideas on networking, mentorship versus sponsorship, and authenticity in marketing how new technologies are being applied to deliver better service, attract clients, and generate businessthe important role of legal operations, the procurement professional, and legal process outsourcingpractical methods for evaluating AI solutions to business needs such as billing, e-discovery, and technology-assisted reviewCulled from scores of interviews with law firm leaders, chief marketing officers, and legal innovation visionaries, Best Practices provides actionable advice and real-world thinking. Each chapter is filled with information that can be scaled to apply to a single-person law practice as well as a large international law firm. In addition, the book features special Think Pieces from some of the nation's leading experts in legal marketing. |
| law firm marketing budget: Everyday Public Relations for Lawyers Gina Rubel, 2019-08-31 Everyday Public Relations for lawyers is a no-nonsense, practical guide with hands-on advice on all the critical aspects of public relations, from the dos and donts of media relations to controlling your message to harnessing the power of the internet.Public relations and communications specialist Gina Rubel covers everything you need to know about promoting yourself, your firm and your practice:Start your PR journey by walking through the strategic planning process.Learn how to establish ethical and measurable public relations goals and objectives.Define how you want to be perceived, identify your key messages, and determine your target audiences.Execute your plan with effective communications and smart media outreach. |
| law firm marketing budget: Make It Your Own Law Firm Spencer Marc Aronfeld, 2011-01-17 In Make It Your Own Law Firm: The Ultimate Law Student's Guide to Owning, Managing, and Marketing Your Own Successful Law Firm Spencer Aronfeld writes a personal and revealing account on how to start your own law firm. Whether you are in law school, recently graduated or a practicing attorney thinking of establishing your own law firm, this book provides a step-by-step road map. Aronfeld started his own law practice upon graduation from law school. He provides practical advice that will enable anyone with a deep passion to practice law to become the lawyer that they always wanted to be. Here is what lawyers are saying: Whether you have ever considered starting your own firm or simply want to improve your practice at your existing firm (whether big or small), I urge you to purchase the book Make It Your Own Law Firm by Spencer Aronfeld, a trial attorney in Miami, Florida. I recommend you buy it not so much for the helpful advice he gives on how to develop your practice (and theres plenty of that) but more for the writing. What Spencer does, which few non-fiction writers can do, is to move you emotionally. He tells stories and puts you in the middle of them with him and makes you feel what he did. It is a unique and valuable gift for a lawyer, because ultimately we are story-tellers and we are tasked not only to affect the jurors minds but also to touch their hearts. Spencers writing style demonstrates he is the consummate story-teller and his diction and cadence and style are worth emulating. So, buy the book. Yes, it has great practice tips. But buy it because you will see what great writing is about. Clear, direct, moving and effective. Keep writing Spencer. Frank Ramos, Esquire |
| law firm marketing budget: Secrets of Attorney Marketing Law School Dares Not Teach Richard Jacobs, 2013-05-01 Did law school teach you ANYTHING about how to successfully market your law practice? You wouldn't have been compelled to read this book if it did, now would you? Contrary to what the public thinks, you and I know being an attorney can at times be a thankless, life-sucking, time consuming, family destroying profession that earns you little more than middle class wages. It's NOT the best attorneys that make the most money. Many times some of the hardest working and knowledgeable attorneys are the very ones scraping to get by, working 80 hour weeks, and giving up family time and any hope of a life outside the office. From interviewing 150+ attorneys, and seeing the inside of 400+ attorney websites, I can tell you these shocking facts: 1. 97% of attorneys tell me they've been burned, more than once, by an unscrupulous marketing company who sees them as their next ATM withdrawal. 2. The top 3 ways attorneys get burned by marketers are: A) the marketing company controls either the hosting or domain name of their website, and rents this to the attorney, pulling the rug out at contract's end, or extorts the attorney for thousands to own their own website; B) Proprietary reporting systems are used to create smoke and mirrors, hiding lack of results; C) Little to no marketing work is actually performed, but instead claimed to have been performed. 3. 95% of attorneys get 0 - 5 visitors to their website a day. (how will you EVER get enough potential clients to call you without enough visitors?) 4. It's possible, with proper marketing, to get your phone ringing with real, live, breathing potential clients on a DAILY BASIS, earning you 4-8 or more retained clients a month from a properly SEO'd website that draws 100+ unique visitors daily. 5. Over 90% of attorneys sacrifice tens of thousands of dollars a year in lost retentions due to untrained, unfriendly, standoffish office staff, attorney partners, lack of customer intake scripting, and utter lack of potential client follow up. 6. In your city, on your block, there are attorneys charging triple what you charge, making $300k - $500k+ a year, meanwhile other lawyers are whoring themselves out for nickels, and going broke. Yes, in THIS ECONOMY. Richard Jacobs' book, Secrets of Attorney Marketing Law School Dares Not Teach, gives you street fighter strategies and tactics you can use TODAY to earn more, work less, and get off the treadmill of mediocrity. At times irreverant, crude, rude, and unprofessional, Richard exposes the truth about what marketing works, and what doesn't. If you're easily offended, stuck on professionalism, getting your name out there, and feel naked if you have to take a picture without the security of your law books behind you, then do not read this book. |
| law firm marketing budget: The Four Step Marketing Blueprint Matt Law, 2017-07-12 |
| law firm marketing budget: Model Rules of Professional Conduct American Bar Association. House of Delegates, Center for Professional Responsibility (American Bar Association), 2007 The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts. |
| law firm marketing budget: Remaking Law Firms George Beaton, Imme Kaschner, 2016-06-07 This book provides examples of innovative and successful business models from remade law firms to inspire change that goes beyond thinking and planning, and leads straight to implementing change and better client service. |
| law firm marketing budget: Marketing for Attorneys and Law Firms William Winston, 2013-04-15 Marketing for Attorneys and Law Firms presents timely topics which are well-researched and written by a fine array of authors from around the country. As attorneys are becoming more interested in marketing and how it can benefit their practices, this book is an important tool. It aids attorneys as they evaluate and improve old marketing strategies and create new marketing strategies where such advertising was neglected. It is an ideal readings text for today’s attorney and legal consultants who wish to obtain a better insight into select aspects of marketing the law firm. This is the only readings book that focuses on these areas: applications of marketing planning, attorney selection by consumers, and client and provider attitudes toward legal services. Part Two thoroughly examines various aspects of how clients select and evaluate the performance of legal services. Today’s attorneys must first fully understand what their clients perceive about their services before jumping into marketing their services. This section provides insight that most attorneys would normally not investigate and lays the groundwork for the development of marketing programs. Part Three addresses the wide use of legal advertising, and again provides insight into what clients and attorneys think and perceive about various forms of advertising the law firm. This provides a base from which attorneys who are planning to advertise may be able to prevent failure and promote a greater level of success for the advertising program. Applied mainly to private legal practices and clinics, some of the specific topics covered in the three sections include consumers’perceptions of attorneys and legal advertising; attorneys’perceptions of marketing and advertising; perceived risk in selecting an attorney and how consumers actually select attorneys; customer/client service attributes for attorneys; measuring the effectiveness of legal advertising; market planning and strategies for today’s legal practice; promoting the legal practice; and developing referral and networking systems in legal practice. For attorneys in private practice, law firm libraries and administrators, law professors who specialize in practice development, consultants who concentrate in legal practice marketing, law school libraries, and marketing professors and consultants who teach or consult in the professional service sectors should read this invaluable reference book. |
| law firm marketing budget: Career Opportunities in Law and the Legal Industry Susan Echaore -McDavid, 2010-04-21 Provides comprehensive coverage of careers in the legal industry. Career profiles include court administrator, elder law attorney, family court judge, and more. |
| law firm marketing budget: How to Turn Clicks Into Clients Ed Rush, Jabez LeBret, Mark Homer, 2011-08-15 |
| law firm marketing budget: The Lawyer Marketing Book Matt Starosciak, 2017-08-01 The Lawyer Marketing Book (TLMB) is a great read for both experienced attorneys as well as those entering the practice of law. In fact, some say it’s a must read for any lawyer competing for clients in today’s legal market. There are four things that make TLMB unique. First, it’s interesting and engaging. TLMB uses real-life stories of other private practitioners to highlight the best and worst marketing decisions and strategies. Second, it’s comprehensive. At 300 pages, it covers everything from specific strategies for making the phone ring, to training intake personnel and negotiating with vendors, to measuring ROI. Third, it’s written by a true pro in the industry. Matt Starosciak has nearly two decades of experience on all sides of the law firm marketing process, including work as a lawyer, marketing product sales rep, and consultant to some of the nation’s top law firms. Finally, TLMB provides takeaways on every page that can be implemented by attorneys today to improve their success in the practice of law. |
| law firm marketing budget: The Essential Attorney Handbook for Internet Marketing, Search Engine Optimization, and Website Deve Jeffery W. Lantz, 2009-10 How can attorneys reach new clients on the Internet? Veteran attorney and Internet entrepreneur Jeff Lantz provides the definitive source for law firm Internet marketing, brand and value proposition creation, effective website development, search engine optimization (SEO), search engine/pay-per-click marketing on Google, Bing, and Yahoo!, blogging, and social/business networking on Facebook and Twitter. The book discusses domain name acquisition, hosting, website platform and Content Management Systems, Web 2.0 design, SEO for high rankings on Google, and creating a powerful Client-Centered Website that resonates with clients and serves as a call to action. What Internet marketing is the most effective? Learn how to measure cost-per-client and to use website statistics for better marketing allocation. Step-by-step instructions are provided for domain registration, designing PPC ad campaigns on Google, Bing, and Yahoo!, and creating business pages on Facebook and Twitter. |
| law firm marketing budget: Legal Project Management in One Hour for Lawyers Pamela H. Woldow, Douglas B. Richardson, 2013 Legal clients are responding to today's unprecedented financial pressures by demanding better predictability, cost-effectiveness and communication from their outside legal service providers. They give their business to those who can manage legal work efficiently--and take it away from those who can't or won't. Legal Project Management in One Hour for Lawyers provides any attorney with practical skills and methods for improving efficiency, keeping budgets under control, building strong working relationships with clients, and maximizing profitability. |
| law firm marketing budget: Strategic Planning for Law Firms John Sterling, 2018 |
| law firm marketing budget: Law Firm Marketing Ideas Ehsan Zarei, 2014-01-30 Did You Waste A Lot Of Time & Money On Nonsense Marketing ? Are You Looking For An Easy To Follow And Understand Marketing Book For Law firms Do You Want To Learn 50 Explosive Marketing Secrets, Ideas, Tips & Tricks To Blow Your Sales Up ? Look Inside This Book Read The Free Preview To Find Out What These 50 Marketing Secrets, Ideas, Tips & Tricks Are And How They Can Help You Find More Customers If You Love Your Business Spend A Few Hours Only Read This Book, And See How It Will Take Your Entire Business To A New Level. THIS BOOK COMES WITH MONEY A BACK GUARANTEE, That's How Confident We Are About It, So What Are You Waiting For Give It Try There Is Nothing To Lose. This Book Is Publish By DMA4U, Publisher Of More Than 75 Marketing Related Books Visit www.dma4u.co.uk/marketing-books For More Info |
| law firm marketing budget: The 9% Edge Candy Valentino, 2024-10-08 Practical wisdom on tools, concepts, and strategies to build, grow, and optimize your business 91% of small and medium sized businesses fail in the first 10 years. What is the other 9% doing to succeed? The 9% Edge is a highly practical guide to entrepreneurship and taking your business to the next level, no matter where you currently are in your build. Developed from extensive research on businesses and their founders, combined with the 26 years of real-world, firsthand experience of author Candy Valentino, this book breaks down the core principles and concepts that are essential to bridging the knowledge gap between different stages of a build, and contains a wealth of tools and strategies, explained in plain English, that can be put into practice as soon as today. Valentino went from a teenager living in a little white trailer on government assistance, to building, scaling, and selling multiple businesses in various industries and helping countless other businesses do the same in a consultant role. In this book, readers will learn about: Expanding your customer base, strategically reducing costs without compromise, and measuring and evaluating critical revenue drivers Making data-driven decisions, implementing strategic financial and metric changes, and always moving forward with intention Achieving organizational transformation through revamping a marketing strategy, optimizing operational efficiencies, and restructuring finances The 9% Edge is an essential resource for all business owners seeking to learn from someone who has run the gambit in entrepreneurial endeavors and knows from experience what has been proven to work. |
| law firm marketing budget: Law Firm Growth Formula Nick Jervis, 2017-09-14 The legal world is changing fast, Getting more of the right clients and growing your law firm quickly, smoothly and profitably is getting harder and there is now more competition than ever before. Renowned legal marketing expert Nick Jervis unveils his 'Law Firm Growth Formula' a guide to help solicitors get and keep more clients. |
| law firm marketing budget: The Complete Guide to Marketing Your Law Practice Hollis Hatfield Weishar, James A. Durham, 1999 A complete guide to marketing law firm or practice. Contains strategies and insights from the country's top legal marketers. |
| law firm marketing budget: Business Development and Marketing for Lawyers Justin Grensing, Linda Pophal, 2013-05-21 Attorneys learn a lot in law school, but one important thing they don't learn much about is marketing. In today's opportunity-laden marketing environment attorneys have many outlets to choose from-which can be both a benefit and a challenge. This book provides an overview of marketing and its implications for attorneys in solo, small, mid-size or even large firm environments. You will learn about the elements of the promotion mix, advantages and disadvantages of each; how to generate publicity and media coverage; the importance of your web site and how to maximize it for effectiveness; how to use social media effectively; developing marketing plans and best practices in business development and networking. Importantly, this book offers a strategic approach to marketing focusing not on one-off tactics, but on developing strategies to drive desired outcomes. The practical approach taken will provide you with many key takeaways and action items that you can immediately implement to grow your practice. |
| law firm marketing budget: How Successful Law Firms Really Work David L. Ginsberg, Robert A. Feisee, 2020 The purpose of this book is to help you manage and run a successful law practice-- |
| law firm marketing budget: Bocchi the Rock!, Vol. 5 Aki Hamazi, 2024-11-26 Having signed on with the Stray Beat indie label, Kessoku Band is hard at work putting together their first mini-album! To keep their sound fresh, each member of the band is trying their hand at new roles. Faced with the unfamiliar task of arranging their next potential hit, is Hitori “Bocchi” Gotoh in over her head?! |
| law firm marketing budget: ABA Journal , 1997-10 The ABA Journal serves the legal profession. Qualified recipients are lawyers and judges, law students, law librarians and associate members of the American Bar Association. |
| law firm marketing budget: Law Firm Marketing Daniel B. Kennedy, 1994 This unique resource gives sole practitioners & partners in small firms the strategies & tactics for marketing their practice that they never learned in law school. Some topics addressed include: ready-to-use marketing tactics; systems to evaluate marketing efforts; restrictions on attorney advertising. |
| law firm marketing budget: How to Get More Law Firm Clients: Without Losing Time & Money Or Getting Screwed by a Marketing Company Andrew Stickel, 2019-01-11 Do You Know the #1 Secret to Getting More Law Clients? Marketing is always evolving. Forty years ago, lawyers couldn't market. Then along came Bates v. Arizona State Bar, and attorneys rushed to radio stations, local TV, and the phone book in search of that once-in-a-lifetime case. Then the internet happened, bringing us Search Engine Optimization, Pay Per Click ads, and Social Media. Every lawyer I talk to has tried one (or more) of these, but they feel like they're just throwing money away. And most of the time they are. Gone are the days when you could say, Need legal help? Hire me! and get clients. What's a savvy lawyer to do? In How Get More Law Firm Clients Without Losing Time & Money or Getting SCREWED By a Marketing Company, you'll learn a completely new (and much cheaper) way to market your law firm and retain more clients--value first. Provide value, and you'll be able to: Easily increase your monthly intake Create top of mind awareness without spending a dime Launch ad campaigns that convert like crazy Generate clients on demand with a community of leads Turn past clients into your best salespeople Protect your bottom line from all-hype-no-substance marketers Whether you're a sole proprietor just starting out, you own an established firm with local brand recognition, or you work at a national firm with hundreds of partners, How to Get More Law Firm Clients will help you take your firm's revenue to the next level. |
| law firm marketing budget: Ten Things You Need to Know as In-house Counsel Sterling Miller (Lawyer), 2017 [The author] shares his insights, anecdotes, strategies, and practical tips learned from his 20+ years of experience as in-house counsel, general counsel, corporate secretary, and chief compliance officer. As author of the popular blog, 'Ten things you need to know as in-house counsel, ' Miller provides quick points that you can use in your everyday practice ... Whether you are new to an in-house department or a long-term veteran, the general counsel or just a basic contract lawyer, Ten Things You Need to Know as In-House Counsel provides you with guidance on: how to be a successful in-house counsel; being more productive every day; drafting documents and emails; how to negotiate; effectively managing outside counsel fees; trade secrets and protecting your company; dealing with the Board of Directors; preparing for when bad things happen; analyzing risk; and much more.-- |
| law firm marketing budget: The Lawyer's Guide to Increasing Revenue Arthur G. Greene, 2005 Are you ready to look beyond cost-cutting and toward new revenue opportunities? Learn how you can achieve growth using the resources you already have at your firm. Discover the factors that affect your law firm's revenue production, how to evaluate them, and how to take specific action steps designed to increase your returns. You'll learn how to best improve performance and profitability in each of the key aspects of your law firm.--BOOK JACKET. |
| law firm marketing budget: The Attorney's Complete Guide to Practice Development Roger F. Smith, James H. Mitchell, 1991 This work offers an overview of marketing strategies for the legal field. Written for every level of interest, all the marketing approaches are carefully evaluated to help users decide which approach is best for them. |
| law firm marketing budget: Marketing Your Legal Services Ira S. Kalb, 1993 |
| law firm marketing budget: Secrets to Free Advertising on the Internet Roert Noll, Anne Brashier, 2009-11-01 Written for: Accountants, Doctors, Lawyers, Realtors, Insurance Brokers, Artists, all MLM Reps, Retail Stores...Any type of small to medium-size business interested in FREE ways to advertise on the internet. Email Marketing - Spam or a viable means of advertising? Classifieds - Quick ways to list your company or business for FREE. Search - Google, Yahoo, Bing and More...Easy Placement and all for FREE. Blogs - Should you or shouldn’t you??An effective way to advertise for FREE? MySpace - Set your company on auto-pilot for more sales, and it’s FREE! Facebook - Put a FREE face on your business and gain hundreds of new customers. Pay-Per-Click - Okay, it’s not FREE, but can be quick and cost-effective! Secrets to Free Advertising on the Internet will help your business grow, whether you are already net-savvy or new to the World Wide Web. Marketing expert Robert Noll gives you helpful hints and clear, easy tips on how to use the wide variety of FREE advertising media available online. Reaching out to a whole new customer base can seem intimidating, but Secrets to Free Advertising on the Internet helps you focus your strategy so you don't feel overwhelmed. No matter what your company does, a strong online advertising campaign can help you do it better. |
| law firm marketing budget: Introduction to Law Practice Gary A. Munneke, 2013 Softbound - New, softbound print book. |
| law firm marketing budget: Professional Services Marketing Mike Schultz, John E. Doerr, Lee Frederiksen, 2013-05-15 A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry. The Second Edition features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews Authors Mike Schultz and John E. Doerr are the coauthors of the Wall Street Journal and Inc. Magazine bestseller Rainmaking Conversations and Professional Services Marketing; Lee W. Frederiksen is coauthor of Online Marketing for Professional Services Will be widely promoted via multiple online routes and direct mail marketing Firms of any size can use this proven approach to marketing and client development to attract new clients and grow their professional service businesses. |
| law firm marketing budget: Networking with the Affluent and their Advisors Thomas J. Stanley, 2012-06-29 The New York Times bestselling author of The Millionaire Next Door reveals the secrets and strategies for building a network of wealthy clients. In Networking with the Affluent, business theorist Thomas J. Stanley shares effective tactics for developing relationships with wealthy individuals—as well as their advisors—and generating new business among this highly exclusive target market. Dr. Stanley provides a proven road map for building trust, securing interest, and forging profitable relationships with wealthy audiences—including tactics for boosting your credibility and assuring continued loyalty among wealthy customers. Networking with the Affluent covers: Cracking affluent groups Influencing opinion leaders of the affluent Gaining high-caliber endorsements Leveraging your contacts “No one better illuminates the who, where, and how of the affluent market than Tom Stanley.”—J. Arthur Urciuoli, Director of Marketing, Merrill Lynch |
| law firm marketing budget: Ask a Manager Alison Green, 2018-05-01 'I'm a HUGE fan of Alison Green's Ask a Manager column. This book is even better' Robert Sutton, author of The No Asshole Rule and The Asshole Survival Guide 'Ask A Manager is the book I wish I'd had in my desk drawer when I was starting out (or even, let's be honest, fifteen years in)' - Sarah Knight, New York Times bestselling author of The Life-Changing Magic of Not Giving a F*ck A witty, practical guide to navigating 200 difficult professional conversations Ten years as a workplace advice columnist has taught Alison Green that people avoid awkward conversations in the office because they don't know what to say. Thankfully, Alison does. In this incredibly helpful book, she takes on the tough discussions you may need to have during your career. You'll learn what to say when: · colleagues push their work on you - then take credit for it · you accidentally trash-talk someone in an email and hit 'reply all' · you're being micromanaged - or not being managed at all · your boss seems unhappy with your work · you got too drunk at the Christmas party With sharp, sage advice and candid letters from real-life readers, Ask a Manager will help you successfully navigate the stormy seas of office life. |
| law firm marketing budget: The Lawyer's Guide to Strategic Planning Thomas C. Grella, Michael L. Hudkins, 2004 Strategic planning is an integral component to the success of any business organization, including law firms and law-related entities. This practice-building resource can be your guide to planning dynamic strategic plans and implementing them at your firm. You'll learn about the strategic planning process and how to establish goals in key planning areas such as law firm governance, competition, opening a new office, financial management, technology, marketing and competitive intelligence, client development and retention, and more. Also, the accompanying CD-ROM contains a wealth of policies, statements, and questionnaires. If you're serious about improving the way your firm works, increasing productivity, making better decisions, and setting your firm on the right course, this book is the resource you need. |
| law firm marketing budget: First Amendment Rights Nancy S. Lind, Erik T. Rankin, 2012-11-21 This two-volume work addresses every key, cutting-edge issue regarding the First Amendment, including subjects such as freedom of religion, freedom of press, freedom of speech, and freedom of organization. First Amendment Rights: An Encyclopedia provides both historical information and current, 21st-century topics in First Amendment issues. Volume 1 addresses the subject through the lens of past decisions and precedent, updated to include controversies between new social media and civil liberties. Volume 2 examines the current state of First Amendment rights, addressing the changes in interpretations of the First Amendment by the Roberts Court as well as in-vogue issues such as Occupy Movements as well as student rights and responsibilities in freedom of religion and speech cases. Key cases are highlighted throughout the text to further comprehension of the underlying issues and subtle complexities. The information is presented so that readers can examine cases in the Roberts court and draw their own conclusions. Coverage is also provided of the challenges and opportunities that arise with the adoption of new technologies and their impact on the interpretations of the First Amendment. |
| law firm marketing budget: Digital and Social Media Marketing Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi, 2019-11-11 This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing. |
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