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| lg golden eye tv model number: Consumer Behaviour And Branding: Concepts, Readings And Cases-The Indian Context S. Ramesh Kumar, 2009-09 India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of the book. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study. This book focuses on the behavioural principles of marketing and its application to branding in the Indian context. * Consumer behaviour concepts associated with branding * A combination of recent and traditional examples reflecting the application of behavioural concepts * Touch of reality boxes to indicate context-based examples * Caselets and cases drawn from real-life situations * Research findings associated with the Indian context * Topical issues in consumer behaviour like cultural aspects, digital marketing and experiential branding |
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| lg golden eye tv model number: Strategic Management V.S.P. Rao, V.S.P. Rao; V. Hari Krishna, Hari V. Krishna, 2004-05 Designed to facilitate understanding and retention of the material presented, each chapter contains the following pedagogical features:u Opening Case: Each chapter begins with an opening case highlighting strategies and actions followed by Indian companies while trying to exploit the opportunities present in a competitive environment.u Real World Examples: Each chapter contains a number of real- world examples illustrating how a particular firm has exploited the gaps present in the environment, using its own resources to best advantage. u Terminology: Key ideas and terms that are vital to understanding strategic management have been highlighted throughout the book and explained at the end in a summarised formu References: Each chapter is also supported by carefully selected references for the benefit of readers who might be interested in exploring the topic(s) further.u Personality Profiles: Personality sketches of leading corporate heroes have also been provided at appropriate places, illustrating the manner in which they fought against heavy odds and emerged as winners in the end.u Review and Discussion Questions : Following the terminology, review and discussion questions offer an opportunity to focus on each of the key ideas illustrated at the beginning of each chapter and stimulate clear thinking.u Research Inputs: The book provides a comprehensive coverage of a vast, growing subject well-supported by a wealth of research data collected from multifarious sources.u Concluding Case: Each chapter contains a thoroughly researched and widely-acclaimed case, picked up from Business Today, relevant to the topic in question.u Student Oriented Text: The subject matter has been presented in a simple and lucid manner, keeping the unique requirements of students in mind. |
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| lg golden eye tv model number: Strategic Management A. Naga, In today’s world, ‘change’ is the only ‘constant’ factor. In the last few decades, there has been a radical change in how organizations function. To survive in this highly volatile environment, companies need a long-term strategic vision and thinking. In light of this, ‘strategic management’ has become a significant topic and is taught as the core subject in MBA/PGDM programmes in Indian universities and business schools. This is a book written in the context of the Indian business environment but with a global orientation. It is comprehensive and contemporary in its approach. |
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| lg golden eye tv model number: Managing Indian Brands S Ramesh Kumar, 2009-11-01 The text bridges the gap between academic concepts and marketing practice. The theory is blended with apt real-life case studies that would enable the reader to get an integrated view of how brands could make use of marketing concepts to formulate strategies. |
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| lg golden eye tv model number: New Perspectives on Rural Marketing Ramkishen Y., 2002 This book explains the theory and practice of rural marketing. The theory deals with profiles of rural consumers, techniques of rural marketing research, product pricing and distribution in rural areas, sales force management and promotion. It also deals with the economics of agriculture, especially agricultural finance. Carefully selected case studies illustrate how this theory works in practice. |
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| lg golden eye tv model number: Consumer Durables Industry in India , 2002 With special reference to electric household appliances industry. |
| lg golden eye tv model number: The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands Amitava Chattopadhyay, Rajeev Batra, Aysegul Ozsomer, 2012-05-18 Praise for THE NEW EMERGING-MARKET MULTINATIONALS One of Strategy and Business’s Best Business Books of the Year This book is a real eye-opener. It will forever change your assumptions about international economic competition and who the winners will be. —PHILIP KOTLER Kellogg School of Management and author of Winning at Innovation An insightful read—essential for those wishing to understand the evolution and growth of emerging-economy EMNCs and how they will reshape global market structures. —ANAND MAHINDRA, Vice Chairman and Managing Director, Mahindra Group, India As this timely book so insightfully points out, the rise of emerging-market multinationals is shifting the global competitive landscape and forcing us to think hard about new growth, strategy, and talent equations. A must-read for business leaders responsible for navigating today's global environment. —MUHTAR KENT, Chairman and Chief Executive Officer, The Coca-Cola Company This book offers an array of fascinating examples and an interesting framework for stimulating thinking about EMNCs' strategic options. —PANKAJ GHEMAWAT, IESE Business School, and author of World 3.0 A must-read. The book is well researched and provides compelling case illustrations. I highly recommend it. —W. CHAN KIM, Professor, INSEAD; Codirector, INSEAD Blue Ocean Strategy Institute; and bestselling author of Blue Ocean Strategy This is the future of global competition. You need to understand it if you aspire to be a player or if global markets are now a part of your strategy. —DAVID A. AAKER, Vice Chairman, Prophet, and bestselling author of Brand Relevance This book gives a clear idea of the success formula of emerging-market multinationals by showing practical insights based on a deep understanding of EMNCs. This will help readers from any type of company structure their own growth strategies. —WONHONG CHO, Executive Vice President and Chief Marketing Officer, Hyundai Motor Company An excellent collection of ideas and examples that should inspire companies in emerging markets looking to build brands and markets anywhere. —BUSINESSWORLD About the Book: LG. HTC. Tata. Haier. Lenovo. Arcelik. Natura. From smartphones and computers to blue jeans and beer, companies from China, India, Taiwan, Mexico, Turkey, and other emerging markets are now winning leading market shares with their own-branded, high-quality products—rather than with poorly produced products sold under others' brand names. These emerging-market multinational companies (EMNCs) are giving the incumbent market leaders of North America, Western Europe, and Japan a run for their money in the areas of innovation, branding, and marketing. How have these small, under-resourced businesses come so far so quickly? And what can you learn from their strategies and tactics? Renowned experts in global branding and marketing, the authors of The New Emerging-Market Multinationals conducted an in-depth study of 39 EMNCs to reveal the innovative compete-from-below strategies and tactics fueling these companies' meteoric rise. The authors identify four strategies driving this growth: COST LEADERS leverage existing low-cost structures and large-scale volumes to extend their reach into developed markets. KNOWLEDGE LEVERAGERS tap their existing resources and knowledge of home consumers and the market to build branded businesses in other emerging markets. NICHE CUSTOMIZERS combine their cost advantages in manufacturing with newly developed low-cost R&D capabilities to develop customized niche-segment branded offerings in other emerging markets. GLOBAL BRAND BUILDERS use their low-cost manufacturing and R&D capabilities to build branded businesses in developed markets— but limit their focus to specific products and segments through a process of focused innovation. Whether you run an EMNC or a developedmarket company, deep knowledge of the strategies outlined here is an absolute necessity for competing effectively now and in the future. Don't get caught off guard by the new kids on the block—because today's EMNCs are determined to be tomorrow's market leaders. |
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| lg golden eye tv model number: My New Roots Sarah Britton, 2015-03-31 At long last, Sarah Britton, called the “queen bee of the health blogs” by Bon Appétit, reveals 100 gorgeous, all-new plant-based recipes in her debut cookbook, inspired by her wildly popular blog. Every month, half a million readers—vegetarians, vegans, paleo followers, and gluten-free gourmets alike—flock to Sarah’s adaptable and accessible recipes that make powerfully healthy ingredients simply irresistible. My New Roots is the ultimate guide to revitalizing one’s health and palate, one delicious recipe at a time: no fad diets or gimmicks here. Whether readers are newcomers to natural foods or are already devotees, they will discover how easy it is to eat healthfully and happily when whole foods and plants are at the center of every plate. |
| lg golden eye tv model number: Eye on the Prize: The Art of Deception KC Avalon, 2021-02-09 Most children have all of the material possessions that they desire at their fingertips. Marco had nothing but was happy and content until he suffered a tragedy that permanently changed his life without warning. While the rest of the world kept moving, Marco struggled and felt deprived. His dreams were shattered, and he paid his dues as far as he was concerned and was entitled to the fortune that he deserved for the pain he endured. No ordinary career was going to cut it. Now was the time for some double-dealing, and if some people needed to be deceived in the process, so be it. Marco needed to keep his eye on the prize. Avalon’s unadorned prose and measured pace effectively establish the characters. An absorbing thriller with an unforgettable ending. - Kirkus Reviews The plot includes a number of twists and turns, making the book an exciting, page-turning read. Eye on the Prize is a gripping suspense novel for fans of the genre. - Reader’s Favorite KC Avalon delivers a dramatic new novel with more than enough psychological complexity within this twisting read to be highly entertaining. - Self-Publishing Review |
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| lg golden eye tv model number: Advertising Ethics Edward Spence, Brett Van Heekeren, 2005 . This book focuses on an applied philosophical analysis of the nature of advertising in general and of specific ethical issues that arise in advertising. Its main objective is to provide professionals with a structured ethical reasoning and ethical decision-making model that will enable them to clearly ascertain the relation between advertising and ethics. Chapter topics include ethical reasoning and ethical principles, codes of ethics and codes of practice, the nature of advertising, advertising and the media, advertising and the community, truth in advertising, stereotyping and targeting, endorsements and testimonials, the ethics of time and space, ethical advertising, and more. For professionals in the advertising industry who would like a manual for informing professional practice on ethical theory and ethical issues in advertising. |
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| lg golden eye tv model number: 3DTV Content Capture, Encoding and Transmission Daniel Minoli, 2010-12-28 The First to Present 3D Technology as Applied to Commercial Programming for the Consumer This is the first book to provide an overview of the technologies, standards, and infrastructure required to support the rollout of commercial real-time 3 Dimension Television/3 Dimension Video (3DTV/3DV) services. It reviews the required standards and technologies that have emerged—or are just emerging—in support of such new services, with a focus on encoding mechanisms formats and the buildout of the transport infrastructure. While there is a lot of academic interest in various intrinsic aspects of 3DTV, service providers and consumers ultimately tend to take a system-level view. 3DTV stakeholders need to consider the overall architectural system-level view of what it will take to deploy an infrastructure that is able to reliably and cost-effectively deliver a commercial-grade quality bundle of multiple 3DTV content channels to paying customers with high expectations. This text, therefore, takes such a system-level view, revealing how to actually deploy the technology. Presented in a self-contained, tutorial fashion, the book begins with a review of 3DTV in the marketplace and the opportunities and challenges therein. Recent industry events related to 3D are also discussed. From there, the fundamental visual concepts supporting stereographic perception of 3DTV/3DV are explained, as are encoding approaches. Readers will understand frame mastering and compression for conventional stereo video (CSV) and more advanced methods such as video plus depth (V+D), multi-view video plus depth (MV+D), and layered depth video (LDV). Next, the elements of an end-to-end 3DTV system are covered from a satellite delivery perspective, with explanations of digital video broadcasting (DVB) and DVB-handheld. Transmission technologies are assessed for terrestrial and IPTV-based architecture; IPv6 is reviewed in detail. Finally, the book presents 3DTV/3DV standardization and related activities, which are critical to any type of broad deployment. System planners, the broadcast TV industry, satellite operators, Internet service providers, terrestrial telecommunication carriers, content developers, design engineers, venture capitalists, and students and professors are among those stakeholders in these services, and who will rely on this volume to discover the latest 3D advances, market opportunities, and competing technologies. |
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| lg golden eye tv model number: The Golden Enclaves Naomi Novik, 2022-09-27 #1 NATIONAL BESTSELLER • Saving the world is a test no school of magic can prepare you for in the triumphant conclusion to the New York Times bestselling trilogy that began with A Deadly Education and The Last Graduate. FINALIST FOR THE HUGO AWARD • ONE OF THE BEST BOOKS OF THE YEAR: Paste, Publishers Weekly The one thing you never talk about while you’re in the Scholomance is what you’ll do when you get out. Not even the richest enclaver would tempt fate that way. But it’s all we dream about: the hideously slim chance we’ll survive to make it out the gates and improbably find ourselves with a life ahead of us, a life outside the Scholomance halls. And now the impossible dream has come true. I’m out, we’re all out—and I didn’t even have to turn into a monstrous dark witch to make it happen. So much for my great-grandmother’s prophecy of doom and destruction. I didn’t kill enclavers, I saved them. Me and Orion and our allies. Our graduation plan worked to perfection: We saved everyone and made the world safe for all wizards and brought peace and harmony to all the enclaves everywhere. Ha, only joking! Actually, it’s gone all wrong. Someone else has picked up the project of destroying enclaves in my stead, and probably everyone we saved is about to get killed in the brewing enclave war. And the first thing I’ve got to do now, having miraculously gotten out of the Scholomance, is turn straight around and find a way back in. |
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| lg golden eye tv model number: Mulligan Stew Gilbert Sorrentino, 2023-07-11 Widely regarded as Sorrentino's finest achievement, Mulligan Stew takes as its subject the comic possibilities of the modern literary imagination. As avant-garde novelist Antony Lamont struggles to write a new wave murder mystery, his frustrating emotional and sexual life wreaks havoc on his work-in-progress. As a result, his narrative (the very book we are reading) turns into a literary stew an uproariously funny melange of journal entries, erotic poetry, parodies of all kinds, love letters, interviews, and lists—as Hugh Kenner in Harper's wrote, for another such virtuoso of the List you'd have to resurrect Joyce. Soon, Lamont's characters (on loan from F. Scott Fitzgerald, Flann O'Brien, James Joyce, and Dashiell Hammet) take on lives of their own, completely sabotaging his narrative. Sorrentino has vastly extended the possibilities of what a novel can be in this extraordinary work, which both parodies and pays homage to the art of fiction. |
| lg golden eye tv model number: The Voynich Manuscript: an Elegant Enigma M. E. D'Imperio, 2012-08-17 The reader may well wonder, What still another paper on the Voynich manuscript? So much has been written already on that most studies, most curious, and most mysterious manuscript upon which so many researchers have exhausted their faculties in vain. As a relatively recent newcomer to the ranks of Voynich manuscript research, the author retraced the steps of all his predecessors, rediscovering their sources, repeating their experiments, growing excited over the same promising leads that excited them, and learning only later that all these things have already been tried and had failed, often several times. The author does not wish to imply that he regrets any of his efforts. In fact, he little suspected, when he was first introduced to the problem of the Voynich manuscript at Brigadier Tiltman's lecture in November 1975, that he would spend all his spare time for the next year on an intellectual and spiritual journey spanning so many centuries and ranging over so many aspects of art, history, philosophy, and philology. The fact remains that, in spite of all the paper that other have written about the manuscript, there is no complete survey of all the approaches, ideas, background information and analytic studies that have accumulated over the nearly fifty-five years since the manuscript was discovered by Wilfrid M. Voynich in 1912. Most of the papers have been written to advance or to refute a particular theory, providing in passing a brief glance at others' efforts, primarily to sweep them out of the way. Much vital information is to be found only in unpublished notes and papers inaccessible to most students. The author felt that it would be useful to pull together all the information that he could obtain from all the sources and present them in an orderly fashion. This monograph is arranged in four main sections. First, the presentation of a survey of all of the basic facts of the problem: the givens, as it were. Second, coverage of all the primary avenues of attack and the information relevant to each, the external characteristics of the manuscript itself, the drawings, and the text. Third, a survey of the major claims of decipherment and other substantial analytic work carried out by various researchers. Fourth, a sketch of collateral and background topics which seem likely to be useful. |
| lg golden eye tv model number: Video Hounds Golden Movie Retrievee Gale Group, Jim Craddock, 2000-08 Containing the most extensive listing of movies available on video and a multitude of cross-referencing within its 10 primary indexes, this new edition includes 1,000 new movies (23,000 in all), expanded indexing, a fresh new introduction and more of the beloved categories. |
| lg golden eye tv model number: New York Magazine , 1989-02-13 New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for readers across the country. With award-winning writing and photography covering everything from politics and food to theater and fashion, the magazine's consistent mission has been to reflect back to its audience the energy and excitement of the city itself, while celebrating New York as both a place and an idea. |
| lg golden eye tv model number: Queer Eye Antoni Porowski, Tan France, Jonathan Van Ness, Bobby Berk, Karamo Brown, 2018-11-13 From the Fab Five--the beloved hosts of Netflix's viral hit Queer Eye--comes a book that is at once a behind-the-scenes exclusive, a practical guide to living and celebrating your best life, and a symbol of hope. Feeling your best is about far more than deciding what color to paint your accent wall or how to apply nightly moisturizer. It's also about creating a life that's well-rounded, filled with humor and understanding--and most importantly, that suits you. At a cultural moment when we are all craving people to admire, Queer Eye offers hope and acceptance. After you get to know the Fab Five, together they will guide you through five practical chapters that go beyond their designated areas of expertise (food & wine, fashion, grooming, home decor, and culture), touching on topics like wellness, entertaining, and defining your personal brand, and complete with bite-sized Hip Tips for your everyday quandaries. Above all else, Queer Eye aims to help you create a happy and healthy life, rooted in self-love and authenticity. |
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