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| introduction to public relations sue wolstenholme: Introduction to Public Relations Sue Wolstenholme, 2013 |
| introduction to public relations sue wolstenholme: Practice of Public Relations Sam Black, 2013-05-13 Public relations is an essential element in effective and successful business today. The theory of public relations does not change but the practice develops with new ideas and methods of management and business. This fourth edition of 'The Practice of Public Relations' incorporates essential updating and covers new areas such as: *international public relations *crisis management *sponsorship *education and training *career prospects. In 'The Practice of Public Relations' fifteen contributors give well-reasoned, practical introductions to every aspect of public relations. Keys to the many different ways in which public relations can contribute to the achievement of objectives and the successful and harmonious operation of an organization are given thorough coverage. T This new edition has been prepared to embrace these changes so that CAM students and other readers are fully briefed on the latest issues in the realm of public relations. Sam Black, during his career, has played a significant role in the development of both the Institute of Public Relations and the International Public Relations Association. Contributors: John Cole-Morgan, Betty Dean, Rosemary Graham, Mark D Grundy, Jane Hammond, Brian Harvey, Danny Moss, Margaret Nally, Phyllis Oberman, Michael Regester, Douglas Smith, Tim Travers-Healy, Neville Wade, Sue Wolstenholme. |
| introduction to public relations sue wolstenholme: Public Relations Education in Europe Józef Niżnik, Sue Wolstenholme, 2002 |
| introduction to public relations sue wolstenholme: Science Communication Annette Leßmöllmann, Marcelo Dascal, Thomas Gloning, 2019-12-16 The volume gives a multi-perspective overview of scholarly and science communication, exploring its diverse functions, modalities, interactional structures, and dynamics in a rapidly changing world. In addition, it provides a guide to current research approaches and traditions on communication in many disciplines, including the humanities, technology, social and natural sciences, and on forms of communication with a wide range of audiences. |
| introduction to public relations sue wolstenholme: The Instigatory Theory of NGO Communication Evandro Oliveira, 2019-05-31 By understanding the ontogenesis of NGOs as civil society organizations from a historical-anthropological, communicational, sociological, economical and managerial perspective, Evandro Oliveira outlines the Instigatory Theory of NGO Communication (ITNC). This proposes the ontological principles, an applied conceptual model and a cybernetic operational model for understanding and managing communication at NGOs. Those models were tested using a mixed-method research design. |
| introduction to public relations sue wolstenholme: The Public Relations Handbook Alison Theaker, 2004-08-02 In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice. |
| introduction to public relations sue wolstenholme: The Practice of Public Relations Fraser P. Seitel, 2014 Pairing Fraser Seitel's unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an in-your-face Public Relations textbook. The 12th edition continues the theme of giving readers the knowledge and skills they need to know to be successful in today's world of public relations --including heavy emphasis on social media and ethics. |
| introduction to public relations sue wolstenholme: Postharvest Handling Nigel H. Banks, Wojciech J. Florkowski, Stanley E. Prussia, Robert L. Shewfelt, Bernhard Brueckner, 2009-02-21 Consideration of the interactions between decisions made at one point in the supply chain and its effects on the subsequent stages is the core concept of a systems approach. Postharvest Handling is unique in its application of this systems approach to the handling of fruits and vegetables, exploring multiple aspects of this important process through chapters written by experts from a variety of backgrounds.Newly updated and revised, this second edition includes coverage of the logistics of fresh produce from multiple perspectives, postharvest handing under varying weather conditions, quality control, changes in consumer eating habits and other factors key to successful postharvest handling.The ideal book for understanding the economic as well as physical impacts of postharvest handling decisions.Key Features:*Features contributions from leading experts providing a variety of perspectives*Updated with 12 new chapters*Focuses on application-based information for practical implementation*System approach is unique in the handling of fruits and vegetables |
| introduction to public relations sue wolstenholme: Treatment Wetlands Robert H. Kadlec, Scott Wallace, 2008-07-22 Completely revised and updated, Treatment Wetlands, Second Edition is still the most comprehensive resource available for planning, designing, and operating wetland treatment systems. It provides engineers and scientists with a complete reference source that includes: detailed information on wetland ecology, design for consistent performance, site specific studies, estimated costs, construction guidance and operational control through effective monitoring. Case histories of operational wetland treatment systems illustrate the variety of design approaches presented allowing readers to tailor them to the needs of their projects. |
| introduction to public relations sue wolstenholme: Sociology of Education in Canada, Karen Robson, 2012-10-03 Sociology of Education in Canada utilizes a contemporary theoretical focus to analyze how education in Canada is affected by pre-existing and persistent inequalities among members of society. It presents the historical and cultural factors that have shaped our current education system, examines the larger social trends that have contributed to present problems, discusses the various interest groups involved, and analyzes the larger social discourses that influence any discussion of these issues. To achieve this, Karen Robson uses many current, topical, and relatable issues in Canadian education to ensure that readers fully comprehend the information being presented and leave with an appreciation of how the sociology of education is inextricably linked to issues of stratification. |
| introduction to public relations sue wolstenholme: Spending Wisely Alexander S. Preker, Jack Langenbrunner, 2005 This publication examines how public spending on health care can be made more efficient and equitable in developing countries, focusing on strategic purchasing and contracting of services from non-governmental providers. It is divided into six sections under the headings of: the conceptual framework; how to make strategic purchasing pro-poor; purchasing health services; purchasing inputs; supply, demand and markets; legal and regulatory issues. |
| introduction to public relations sue wolstenholme: APAIS 1992: Australian public affairs information service , |
| introduction to public relations sue wolstenholme: Improving Student Engagement and Development through Assessment Lynn Clouder, Christine Broughan, Steve Jewell, Graham Steventon, 2013-05-20 With a unique focus on the relationship between assessment and engagement this book explores what works in terms of keeping students on course to succeed. Against a backdrop of massification and the associated increase in student diversity there is an escalating requirement for personalized, technology driven learning in higher education. In addition, the advent of student fees has promoted a consumer culture resulting in students having an increasingly powerful voice in shaping curricula to their own requirements. How does one engage and retain a group of students of such diverse culture, ethnicity, ambition and experience? Using examples from a variety of institutions worldwide this edited collection provides a well-researched evidence base of current thinking and developments in assessment practices in higher education. The chapters discuss: Staff and student views on assessment Engaging students through assessment feedback Assessment for learning Assessing for employability Interdisciplinary and transnational assessment Technology supported assessment for retention The book draws together a wealth of expertise from a range of contributors including academic staff, academic developers, pedagogical researchers, National Teaching Fellows and Centres for Excellence in Higher Education. Recognising that a pedagogy which is embedded and taken-for-granted in one context might be completely novel in another, the authors share best practice and evaluate evidence of assessment strategies to enable academic colleagues to make informed decisions about adopting new and creative approaches to assessment. This interdisciplinary text will prove an invaluable tool for those working and studying in higher education. |
| introduction to public relations sue wolstenholme: Whose Reality Counts? Robert Chambers, 1997 This book is a sequel to Rural development : putting the last first (AL. 1719, BRN 32006). It explores methods and approaches of participatory rural appraisal (PRA), which, because of its wide application, should, according to the author, be changed to participatory learning and action (PLA). |
| introduction to public relations sue wolstenholme: Chartered Public Relations Stephen Waddington, 2015-02-03 Published as part of the 2015 tenth anniversary celebrations of the Chartered Institute of Public Relations (CIPR)'s Royal Charter, Chartered Public Relations is an anthology of modern-day public relations best practice from Chartered Public Relations practitioners. It makes a valuable contribution to the advancement of public relations thinking worldwide by addressing the most current discussions on topics such as qualification of results in public relations, internal communications, freedom of information, global communication and more. Chartered Public Relations discusses in detail, among other things, the shift to the open organisation, the application of best practice in different markets and the impact of the globalisation of markets in public relations. Featuring contributions from public relations experts from a plethora of industries and companies including Specsavers, Thomson Reuters, Pielle Consulting and the University of Cambridge, it will inspire a new wave of professionals to take up the challenge of achieving Chartered PR Practitioner status. |
| introduction to public relations sue wolstenholme: The Great Post Office Scandal Nick Wallis, 2021-11-18 The Great Post Office Scandal is the extraordinary story behind the recent ITV drama series Mr Bates vs The Post Office. This gripping page-turner recounts how thousands of subpostmasters were accused of theft and false accounting on the back of evidence from Horizon, the flawed computer system designed by Fujitsu, and how a group of them, led by Alan Bates, took their fight to the High Court. Their eventual victory in court vindicated their claims about the defects of the software and exposed the heavy handed attempts by the Post Office to suppress them. The book also chronicles how successive senior managers, business leaders, lawyers, civil servants and Government ministers, at best failed to expose the injustice or, even worse, sought to cover it up, resulting in one of the largest miscarriages of justice in UK history. The author, Nick Wallis, is a journalist and broadcaster who has been reporting on the scandal for over ten years and who acted as script consultant on Mr Bates vs The Post Office, the ITV drama that brought the affair into the national consciousness. As the public inquiry reaches its climax, and senior figures such as Paula Vennells come to be questioned, The Great Post Office Scandal reveals the full scale of what happened and will leave you enraged at how so many of our trusted institutions allowed the saga to go on for nearly a quarter of a century, shattering the lives of thousands of innocent people. |
| introduction to public relations sue wolstenholme: Handbook of Cell Signaling Ralph A. Bradshaw, Edward A. Dennis, 2009-11-03 Handbook of Cell Signaling, Three-Volume Set, 2e, is a comprehensive work covering all aspects of intracellular signal processing, including extra/intracellular membrane receptors, signal transduction, gene expression/translation, and cellular/organotypic signal responses. The second edition is an up-to-date, expanded reference with each section edited by a recognized expert in the field. Tabular and well illustrated, the Handbook will serve as an in-depth reference for this complex and evolving field. Handbook of Cell Signaling, 2/e will appeal to a broad, cross-disciplinary audience interested in the structure, biochemistry, molecular biology and pathology of cellular effectors. - Contains over 350 chapters of comprehensive coverage on cell signaling - Includes discussion on topics from ligand/receptor interactions to organ/organism responses - Provides user-friendly, well-illustrated, reputable content by experts in the field |
| introduction to public relations sue wolstenholme: The Diary of Robert Woodford, 1637-1641 Robert Woodford, 2012 Robert Woodford's diary, here published for the first time with an introduction, provides a unique source for the mid-seventeenth century. |
| introduction to public relations sue wolstenholme: Suggested Design Criteria for Sewage Works in Recreational Areas Pacific Southwest Inter-agency Committee. Recreation Technical Subcommittee, 1963 |
| introduction to public relations sue wolstenholme: Introduction to Public Relations Sam Black, 1989 |
| introduction to public relations sue wolstenholme: Biological Control of Invasive Plants in the Eastern United States , 2002 |
| introduction to public relations sue wolstenholme: Public Relations Edward L. Bernays, 2013-07-29 Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest. |
| introduction to public relations sue wolstenholme: Genetics and the Law II Milunsky, 2013-11-11 The law is a mandate and a mirror; it both commands and reflects. It should not come as a shock that scientists and physicians often prefer the mirror at times when society seems to be demanding a mandate. This may be especially true in the rapidly advancing field of medical genetics, where recent discoveries leading to potentially startling applications have raised old questions of law in a new light. Nevertheless, we believe that in general the conflict between the law and science, as illustrated in the field of genetics, is embroi dered with exaggeration. The Chief Justice of the United States Supreme Court, Warren Burger, has noted that the prime function of the law is to protect basic human values--individual human values--sometimes even at the expense of scientific progress; and that it is not the function of the law to keep pace with science. While both of these statements are true as far as they go, we believe the law must make an affirmative effort to anticipate scientific developments so that those beneficial to society can be nurtured rather than stultified. It was to nurture cooperation and understanding that we brought together a distinguished faculty of internationally known experts on law and genetics to discuss their fields in 1975. |
| introduction to public relations sue wolstenholme: Newspaper Journalism Susan Pape, Sue Featherstone, 2005-03-08 ′As well as guides on how to report courts and councils, Newspaper Journalism offers tips on how to write both news stories and features and how to make and keep contacts. The tips are packed with real life examples from journalists working on provincial newspapers. A worthwhile read - and not just for the latest newshound to join the press pack′ - www.HoldtheFrontPage.co.uk ′This is lucid, lean and up-to-date introduction to newspaper journalism and how to do it′ - Jane Taylor, The Surrey Institute of Art and Design A practical introduction to journalism, and the broader context in which journalists operate, Newspaper Journalism covers the key elements and distinctive features that constitute good newspaper journalism. Engagingly written, the book is also a rich resource of real life examples, anecdotes, case studies and exercises. Susan Pape and Susan Featherstone have drawn on their considerable experience to provide a solid grounding in the principles and practice of newspaper journalism. The resulting book recognises the needs of the profession and those seeking to enter it. |
| introduction to public relations sue wolstenholme: Design for Health Emmanuel Tsekleves, Rachel Cooper, 2017-05-18 One of the most complex global challenges is improving wellbeing and developing strategies for promoting health or preventing ‘illbeing’ of the population. The role of designers in indirectly supporting the promotion of healthy lifestyles or in their contribution to illbeing has emerged. This means designers now need to consider, both morally and ethically, how they can ensure that they ‘do no harm’ and that they might deliberately decide to promote healthy lifestyles and therefore prevent ill health. Design for Health illustrates the history of the development of design for health, the various design disciplines and domains to which design has contributed. Through 26 case studies presented in this book, the authors reveal a plethora of design research methodologies and research methods employed in design for health. The editors also present, following a thematic analysis of the book chapters, seven challenges and seven areas of opportunity that designers are called upon to address within the context of healthcare. Furthermore, five emergent trends in design in healthcare are presented and discussed. This book will be of interest to students of design as well as designers and those working to improve the quality of healthcare. |
| introduction to public relations sue wolstenholme: New Aspects of Quantity Surveying Practice Duncan Cartlidge, 2017-11-28 In this fourth edition of New Aspects of Quantity Surveying Practice, renowned quantity surveying author Duncan Cartlidge reviews the history of the quantity surveyor, examines and reflects on the state of current practice with a concentration on new and innovative practice, and attempts to predict the future direction of quantity surveying practice in the UK and worldwide. The book champions the adaptability and flexibility of the quantity surveyor, whilst covering the hot topics which have emerged since the previous edition’s publication, including: the RICS ‘Futures’ publication; Building Information Modelling (BIM); mergers and acquisitions; a more informed and critical evaluation of the NRM; greater discussion of ethics to reflect on the renewed industry interest; and a new chapter on Dispute Resolution. As these issues create waves throughout the industry whilst it continues its global growth in emerging markets, such reflections on QS practice are now more important than ever. The book is essential reading for all Quantity Surveying students, teachers and professionals. It is particularly suited to undergraduate professional skills courses and non-cognate postgraduate students looking for an up to date understanding of the industry and the role. |
| introduction to public relations sue wolstenholme: Sport, Culture and Media David Rowe, 2003-12-16 Reviewers’ comments on the first edition “Marks the coming of age of the academic study of media sport.” Media, Culture & Society “The book is extremely well-written – ideal as a student text, yet also at the forefront of innovation.” International Review of Cultural Studies “A thoroughly worthwhile read and an excellent addition to the growing literature on media sport” Sport, Education and Society Sport, Culture and the Media was the first book to analyse comprehensively two of the most powerful cultural forces of our times: sport and media. It examines the ways in which media sport has established itself in contemporary everyday life, and how sport and media have made themselves mutually dependent. This new edition examines the latest developments in sports media, including: Expanded material on new media sport and technology developments Updated coverage of political economy, including major changes in the ownership of sports broadcasting New scholarship and research on recent sports events like the Olympics and the World Cup, sports television and press, and theoretical developments in areas like globalisation and spectatorship. The first part of the book, “Making Media Sport”, traces the rise of the sports media and the ways in which broadcast and print sports texts are produced, the values and practices of those who produce them, and the economic and political influences on and implications of 'the media sports cultural complex'. The second part, “Unmaking the Media Sports Text”, concentrates on different media forms – television, still photography, news reporting, film, live commentary, creative sports writing and new media sports technologies.This is a key textbook for undergraduate studies in culture and media, sociology, sport and leisure studies, communication, race, ethnicity and gender. |
| introduction to public relations sue wolstenholme: The Works of Thomas Jefferson; Thomas Jefferson, Paul Leicester Ford, 2018-02-04 This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant. |
| introduction to public relations sue wolstenholme: The Benefits and Costs of Good Child Care Gordon Cleveland, Michael Krashinsky, University of Toronto. Childcare Resource and Research Unit, 1998 This report details an assessment of the economic impact of a major investment of public money in good quality child care for Canadian children 2 to 5 years of age. Chapter 1 provides an extended discussion of the background and techniques of economic analysis used to make judgments about the economic benefits and costs of child care. Chapter 2 reviews evidence concerning the developmental and educational impacts of child care on young children. Chapter 3 presents and analyzes evidence concerning the economic impacts of child care on mothers' participation in the labor force in particular, and on family life in general. Chapter 4 considers the economy-wide employment effects and the macroeconomic effects of potential child care programs. Chapter 5 calculates, using a variety of approximation techniques, the value of the benefits and the costs of a program of high quality child care for all preschoolers. Chapter 6 presents the conclusions, which note that the incremental benefits of the identified changes to child care arrangements in Canada amount to approximately two dollars for every dollar of cost to the public purse. The report argues that society has the responsibility to care for preschool and school-age children, and to provide parental leave from work. Appendices include, Problems with Studies on Child Development and Methodology of Costs and Benefits Calculation. (Contains approximately 200 references.) (KB) |
| introduction to public relations sue wolstenholme: Power Play Raymond Boyle, Richard Haynes, 2009 A new study of the link between three key obsessions of the 20th century: the media, sport and popular culture. |
| introduction to public relations sue wolstenholme: The Advertising Handbook Sean Brierley, 1995 This book unravels the how and why of advertising and places the industry in its social, historical and political context. Focusing on key debates, it explores the competitive practices and discourses which govern the industry and those who work in it. |
| introduction to public relations sue wolstenholme: The Musical Leader , 1928 |
| introduction to public relations sue wolstenholme: Foundations of Parasitology Gerald D. Schmidt, Larry S. Roberts, 1977 |
| introduction to public relations sue wolstenholme: Public Relations and Communication Management in Europe Betteke van Ruler, Dejan Vercic, 2008-08-22 The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an insider point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches. |
| introduction to public relations sue wolstenholme: The Magazines Handbook Jenny McKay, 2000 The Magazines Handbook outlines the specialist skills involved in magazine journalism including commissioning, writing news and features, researching, interviewing, production and subediting. Specialist chapters discuss electronic publishing and online journalism, magazine design, photography and picture editing and the legal framework in which magazine publishes have to operate. The Magazines Handbook critically questions many of the assumptions of the magazine industry and covers the practical aspects of magazine work while drawing on some of the best writing about magazines from both journalists and media theorists.--Jacket. |
| introduction to public relations sue wolstenholme: The Federal and State Constitutions, Colonial Charters, and Other Organic Laws of the State, Territories, and Colonies Now Or Heretofore Forming the United States of America: Kentucky ; Massachusetts Francis Newton Thorpe, 1909 |
| introduction to public relations sue wolstenholme: The British National Bibliography Arthur James Wells, 1994 |
| introduction to public relations sue wolstenholme: The Theory of Determinants Sir Thomas Muir, 1890 |
| introduction to public relations sue wolstenholme: APAIS, Australian Public Affairs Information Service , 1992 Vol. for 1963 includes section Current Australian serials; a subject list. |
| introduction to public relations sue wolstenholme: Making land work Great Britain: Law Commission, 2011-06-08 In this report, the Law Commission makes recommendations to simplify, modernise and enhance the law of easements, covenants and profits á prendre. These rights are essential to the effective use of land and are relied upon by a significant proportion of property owners in England and Wales. Parts of the current law are ancient, contradictory and unfit for modern society. The report recommends reform where it is needed, while preserving those aspects of the law that function as they should. The recommendations would not affect the validity and enforceability of existing rights. The reforms would: make it possible for the benefit and burden of positive obligations to be enforced by and against subsequent owners; simplify and make clearer the rules relating to the acquisition of easements by prescription (or long use of land) and implication, as well as the termination of easements by abandonment; give greater flexibility to developers to establish the webs of rights and obligations that allow modern estates to function; facilitate the creation of easements that allow a substantial use of land by the benefiting owner (for example, rights to park a car); expand the jurisdiction of the Lands Chamber of the Upper Tribunal to allow for the discharge and modification of easements and profits created post-reform. |
INTRODUCTION Definition & Meaning - Merriam-Webster
The meaning of INTRODUCTION is something that introduces. How to use introduction in a sentence.
How to Write an Introduction, With Examples | Grammarly
Oct 20, 2022 · An introduction should include three things: a hook to interest the reader, some background on the topic so the reader can understand it, and a thesis statement that clearly …
INTRODUCTION | English meaning - Cambridge Dictionary
INTRODUCTION definition: 1. an occasion when something is put into use or brought to a place for the first time: 2. the act…. Learn more.
What Is an Introduction? Definition & 25+ Examples - Enlightio
Nov 5, 2023 · An introduction is the initial section of a piece of writing, speech, or presentation wherein the author presents the topic and purpose of the material. It serves as a gateway for …
Introduction - definition of introduction by The Free Dictionary
Something spoken, written, or otherwise presented in beginning or introducing something, especially: a. A preface, as to a book. b. Music A short preliminary passage in a larger …
INTRODUCTION Definition & Meaning - Merriam-Webster
The meaning of INTRODUCTION is something that introduces. How to use introduction in a sentence.
How to Write an Introduction, With Examples | Grammarly
Oct 20, 2022 · An introduction should include three things: a hook to interest the reader, some background on the topic so the reader can understand it, and a thesis statement that clearly …
INTRODUCTION | English meaning - Cambridge Dictionary
INTRODUCTION definition: 1. an occasion when something is put into use or brought to a place for the first time: 2. the act…. Learn more.
What Is an Introduction? Definition & 25+ Examples - Enlightio
Nov 5, 2023 · An introduction is the initial section of a piece of writing, speech, or presentation wherein the author presents the topic and purpose of the material. It serves as a gateway for …
Introduction - definition of introduction by The Free Dictionary
Something spoken, written, or otherwise presented in beginning or introducing something, especially: a. A preface, as to a book. b. Music A short preliminary passage in a larger …
