Advertisement
| international marketing book: International Marketing Daniel W. Baack, Barbara Czarnecka, Donald Baack, 2018-11-20 Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context. The authors discuss five key factors that impact any international marketing venture – culture, language, political/legal systems, economic systems, and technological differences – in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. The book also covers sustainability and bottom-of-the-pyramid issues within each chapter with rich illustrations and examples from both multinational companies and smaller local concerns. New to the second edition: More global focus through new examples, case studies and the experience brought by new co-author, Barbara Czarnecka Brand new chapter on Culture & Cross-Cultural Marketing, including political unrest and the recent return to nationalism (e.g. Brexit and the Trump presidency) and further coverage of developing countries New coverage of digital advances and social media marketing Updated theory and methods, including Service Dominant Logic (S-DL), Consumer Culture Theory (CCT), and Netnography Additional videos supplementing the comprehensive online resource package for students and lecturers A wealth of online resources complement this book. These include a test bank of 50-65 questions per chapter, PowerPoint slides, sample syllabi, interactive maps, country fact sheets, flashcards, SAGE journal articles, and guidelines for developing a marketing plan. |
| international marketing book: International Marketing Management Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander, 2023-05-23 For every company that is active internationally, a systematically operated cross-national marketing management is indispensable in order to secure its own existence in the long term. The rapid changes on many markets and in many countries also mean that professional information gathering and processing of market-relevant data must take place within the framework of international market research. Based on this data, market-oriented decisions have to be made within international marketing management in order to achieve operational goals. This book deals not only with the classic topics of international marketing, such as international market research and the international use of individual marketing instruments, but also with the various management sub-functions of planning, controlling, organization and human resources management in internationally active companies, each with a specific reference to marketing in the sense of market-oriented corporate management. The theoretically presented correlations are enriched by current data on the relevant framework conditions on international markets, empirical findings on the individual fields of action of international marketing management as well as numerous current examples from entrepreneurial practice. With this comprehensive presentation of international marketing management, the authors address lecturers and students as well as practitioners who deal with marketing issues in an international context. |
| international marketing book: International Marketing Michael R. Czinkota, Ilkka A. Ronkainen, 2002 International Marketing 2002 Update is a completely up-to-date text for one of the most dynamic upper level and graduate courses in the marketing department today. It offers the entire range of international marketing beginning with start-up operations, continuing with new market entry considerations and concluding with the international issues confronting giant global marketers. Special emphasis in this edition is given to the impact technology has had on the marketing world in the past few years. This edition also includes updated vignettes within the chapter as well as brand new video cases! |
| international marketing book: EBOOK: International Marketing, 5e Pervez Ghauri, Philip Cateora, 2021-08-16 In its 5th edition International Marketing guides students to understand the importance of international marketing for companies of every size and how going international can enhance value and growth. It provides a solid understanding of the key principles and practices of international marketing. The text has been thoroughly updated to reflect the most recent developments in the current business environment and encourages students to critically engage with the content within the context of modern life. Key Features: - A new chapter dedicated to Digital and Social Media Marketing - Fully updated pedagogy, including ‘Going International’ vignettes and End of Chapter questions - Brand new examples and case studies from global and innovative companies including Red Bull, Gillette and Audi - Now includes Interactive activities, Testbank questions and Quizzes available on Connect® International Marketing is available with McGraw Hill’s Connect®, the online learning platform that features resources to help faculty and institutions improve student outcomes and course delivery efficiency. “International Marketing continues to be an essential subject in any business or management degree. Ghauri and Cateora’s book, now in its fifth edition, provides a most up-to-date and authentic evolution of the subject.” George S. Yip, Emeritus Professor of Marketing and Strategy, Imperial College Business School. Professor Pervez Ghauri teaches International Business at Birmingham Business School. He is Founding Editor for International Business Review (IBR) and Consulting Editor for Journal of International Business Studies (JIBS). Philip R. Cateora is Professor Emeritus at the University of Colorado. His teaching spanned a range of courses in marketing and international business from fundamentals through to doctoral level. |
| international marketing book: International Marketing Carl Arthur Solberg, 2017-12-06 Expanding an organisation internationally presents both opportunities and challenges as marketing departments seek to understand different buying behaviours, power relations, preferences, loyalties and norms. International Marketing offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise their business, using Carl Arthur Solberg's tried and tested Nine Strategic Windows model. Compact and readable, this practical text offers the reader insights into: The globalisation phenomenon Partner relations And Strategic positioning in international markets. Solberg has also created a brand new companion website for the text, replete with additional materials and instructor resources. This functional study, complete with case studies that demonstrate how the theory translates to practice, is an ideal introduction to international marketing for advanced undergraduates and postgraduates in business and management. It also offers a pragmatic toolkit for managers and marketers that are seeking to expand their business into new territories. |
| international marketing book: International Marketing Philip R. Cateora, John L. Graham, 2002 The undisputed leader in international marketing, this book pioneered the environmental/cultural approach to the field. It concentrates on explaining how a nation's culture and environment should be central to any marketing strategy. Hot topics are also emphasized, including Strategic International Alliances, Green Marketing, TQM, the Japanese distribution system, NAFTA, the Commonwealth of Independent States, and much more. |
| international marketing book: International Marketing Rajagopal, 2009-11-01 The Book Caters To Undergraduate And Graduate Students In Management Schools In India And Most Asian And Latin American Universities For Core Or Elective Paper, And Will Also Prove Useful To Them As Practising Managers Since It Develops New Concepts Deriv |
| international marketing book: International Marketing Strategy Isobel Doole, 2008 |
| international marketing book: Essentials of International Marketing Donald L. Brady, 2014-12-18 Unlike other International Marketing texts, Essentials of International Marketing includes only the most important information that can be easily covered in one semester. The book covers all the key topics for an International Marketing course, but in a concise, no-nonsense manner that meets the needs of undergraduates..In addition to including all the basic topics, this affordable text also offers two unique chapters on the metric system and on countertrade that provide essential information for successful international marketers. Essentials of International Marketing has been extensively class-tested and is well crafted to serve as a learning tool and a ready reference for students. Each chapter includes an opening case vignette, learning objectives, plentiful exhibits and tables, a summary, key terms, and discussion questions. |
| international marketing book: International Marketing Rakesh Mohan Joshi, 2005 International Marketing is a comprehensive textbook specially designed to meet the requirements of MBA students specializing in marketing. It explores the key concepts of international marketing through numerous managerial examples, caselets, and detailed case studies.--BOOK JACKET. |
| international marketing book: International Marketing Daniel W. Baack, Eric G. Harris, Donald Baack, 2013 International Marketing presents an innovative, integrated approach to the course, in which marketing concepts are explored in depth within the international context. The authors identify five key factors that impact any international marketing venture-culture, language, political/legal systems, economic systems, and technological/operational differences-and discuss them in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. Uniquely, the book provides discussions of sustainability and bottom of the pyramid concepts within each chapter, and is richly illustrated with examples from both multinational companies as well as smaller local concerns. Setting the path for the future direction of this course, the authors provide instructors and students with the first truly international marketing textbook. |
| international marketing book: International Marketing Strategy Giovanna Pegan, Donata Vianelli, Patrizia de Luca, 2019-11-26 Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defined by globalization can result in very different purchasing behaviors, including those influenced by the 'country of origin'. This book investigates this effect, one of the most controversial fields of consumer literature, from a company perspective. In particular, it demonstrates the strategic relevance of the country of origin in creating and making use of the value in foreign markets. It also addresses the challenges connected with utilizing the value of the country of origin by considering different entry modes and international marketing channels. Further, it considers the role of international importers and international retailers’ assortment strategies in terms of value creation in foreign markets. Combining theory and practice, the book features diverse company perspectives and interviews with importers and retailers. |
| international marketing book: Handbook of Research in International Marketing Subhash C. Jain, David A. Griffith, 2011 The global expansion of business has generated a tremendous interest among scholars, but there remains a strong need for theoretical insights into conducting marketing operations abroad. This thoroughly revised edition addresses this lack in the extant literature. The book consists of insights from leading scholars in international marketing, working not only to advance the theoretical underpinnings of today's most important international marketing issues, but also to provide insights for how the field of scholarship and practice of international marketing might develop in the future. The authors, top scholars from around the world, provide useful theoretical insights designed to stimulate contemplation and discussion, and to provide guidelines for future research on international marketing. The volume includes coverage of topics in four main areas: Part I looks at global branding while Part II examines issues of marketing strategy on a world stage. Part III offers chapters on cultural issues and the book closes with a more detailed look at marketing at the bottom of the pyramid in Part IV. Scholars and students in marketing and international business will find much of value in this comprehensive volume. |
| international marketing book: International Marketing (RLE International Business) Colin Gilligan, Martin Hird, 2013-01-04 This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and make international marketing effective Discusses the importance of communication and control Throughout case studies are used to highlight particular issues. |
| international marketing book: International Marketing Ogenyi Omar, 2003 |
| international marketing book: International Marketing and Export Management Gerald S. Albaum, Gerald Albaum, Edwin Duerr, Jesper Strandskov, 2005 Albaum, Duerr and Strandskov offer a unique focus on export management. The comprehensive coverage provides a wealth of examples and cases with a good spread of academic and non-academic sources. The balance between theory and practice is just right. I highly recommend this text. Geraldine Cohen, Lecturer, School of Business and Marketing, Brunel University Looking to learn about marketing decisions and management processes needed to develop export operations either in a small to medium size business or in a global corporation? With changing opportunities and challenges in the global environment, International Marketing and Export Management 5th edition provides the most comprehensive and up-to-date coverage on the topic. In my opinion Albaum, Duerr and Strandskov have written an excellent text book on the subject of International Marketing and students will find it both readable and extremely informative. David Demick, Senior Lecturer, School of Marketing, Enrepreneurship and Strategy, University of Ulster Geared to both undergraduate and postgraduate courses on International Marketing or Export Marketing/International Trade, this book can also be used as a supplementary text on International Business courses and as a useful source of reference to even the most experienced of practitioners. New to this edition! In response to recent global developments, the authors have increased emphasis on the following: the impact of the Internet, World Wide Web, and e-commerce the increasing use of specialized software to assist in managing marketing functions, increasing efficiency in logistics, and coordinating and controlling enterprises the impact of technological advances on international marketing the changes resulting from China's rapid, export-led growth and from its entry into the World Trade Organization the growing concerns with respect to social responsibility, and the costs of failure to meet societal expectations. Visit www.booksites.net/albaum to access valuable teaching tools, including an Instructor's Manual and Power Point Slides. Gerald Albaum is Research Professor at the Robert O. Anderson Schools of Management, University of New Mexico and Professor Emeritus of Marketing at the University of Oregon, USA. He is also Senior Research Fellow at the IC2 Institute, University of Texas, Austin, USA. He has been a visiting professor and scholar at universities in Canada, Denmark, New Zealand, Australia, Turkey, France, Finland and Hong Kong. Edwin Duerr is a Professor Emeritus of International Business at San Francisco State University, USA. He has been a visiting professor at universities in Japan, Brazil, Germany, Denmark, Sweden and the Netherlands and has extensive consulting business around the globe. Duerr is also Senior Editor of The Journal of International Business and Economy. Jesper Strandskov is a Professor of International Business at Aarhus School of Business, Denmark. He has been visiting professor at universities in the USA and Australia. He also acts as an international business consultant to several business companies and public institutions. |
| international marketing book: An Introduction to International Marketing Keith Lewis, Matthew Housden, 1998 This jargon-free introduction de-mystifies the language of international marketing, providing a guide that is both accessible and essentially practical in nature. You will find advice on how to market products and services internationally, and demonstrations in the form of case studies to show how these devices can work in the real world. The book is written in an authoritative and easily accessible way and will be useful to marketing practitioners and students (CAM, CIM) alike. |
| international marketing book: International Marketing R. Srinivasan, 2003-01-01 |
| international marketing book: International Marketing Vern Terpstra, James Foley, Ravi Sarathy, 2012 This edition is significantly shorter, covers all the international marketing tasks and knowledge statements from the NASBITE Certified Global Business Professional (CGBP) certification, has a new focus on global entrepreneurship, and includes an ongoing team project called the Global Marketing Plan. |
| international marketing book: International Marketing: Analysis And Strategy 3Rd Ed. Onkvisit, 2005 |
| international marketing book: International Marketing P. K. Vasudeva, 2006 With the onset of globalisation, International Marketing has become an important subject among students pursuing MBA in International Marketing and International Trade as also among professionals who study and undertake research projects in the areas such as Foreign Direct Investment, Free Trade Area , World Trade Organisation, UNCTAD and the like. The third edition focuses on global economy and its transmission to India. The global economic condition is perhaps at its best since the World War-II, mainly because of the upward trend in international relations, and aggressive bilateral, multi-lateral as well as regional treaties concerning trade and economy among various countries throughout the globe. An updated table of contents reflects the latest research findings and practices up to the year 2005. The latest edition offers new chapters on Competitive Analysis, Competitive Strategies, Technical Environment, Globalisation, International Retail Management and the World Trade Organisation (WTO) covering right up to Hong Kong Ministerial 2005. Additionally, some assorted current topics such as Performance of Foreign Trade Policy 2004-09, Export Taxes, Composition of Trade, Direction of Trade, Foreign Direct Investment, External Commercial Borrowings, Non-residential Deposits and Exchange Rate Movements have been given due place in the book. Each chapter concludes with a summary, a list of questions and case studies for ready reference. The bibliography is exhaustive including Internet references for further studies. A must read book for MBA, International Marketing and International Trade students and researchers. |
| international marketing book: Global Marketing Kate Gillespie, K. Scott Swan, 2021-09-30 Strategic, comprehensive, and concise, the fifth edition of this popular textbook introduces students to the important concepts of global marketing today, and their managerial implications. Increasingly, marketing activities must be integrated at a global level. Yet, the enduring influence of culture requires marketers to adapt local strategies in light of cultural differences. Global Marketing takes a strategic approach, recognizing the need to address both the forces of globalization and those of localization. Key updates include: Extensive real-life examples and cases from developed and emerging markets, including Africa, Latin America, and the Middle East; New topics such as digital distribution options, the participation of customers, and the rise of social media, including Twitter, Facebook, and TikTok; Updated exploration of often overlooked topics, such as China’s state-owned enterprises, the importance of diasporas as target markets, the threat of transnational criminal organizations to legitimate marketers, and new tensions among trading partners; A stronger recognition of the need for a growth mindset, value orientation, and innovation. Written in a student-friendly style, this fully updated new edition continues to be the textbook of choice for students of global marketing. |
| international marketing book: International Marketing Strategy Frank Bradley, 1999 International Marketing Strategy focuses on the issues facing companies attempting to grow and develop in international markets. Fully revised and updated, this new third edition develops and evaluates international marketing strategies for companies at different stages of their development: Those new to internationalisation, those at the growth stage and those experienced companies attempting to extend into new markets. Five key stages of development are examined: The decision to internationalise ... why, how, when and where; Coping with international marketing environments ... global and regional, thepolitical and socio-cultural environments, and how to convert country comparative advantage; Deciding how to enter international markets ... using exporting, strategic alliances and foriegn investment/aquisition; How to develop appropriate marketing programmes for consumer products firms, industrial products firms and services firms; Implementation and control in international markets ... distribution and sales negotiation, operational issues and implementation and control. Invaluable text for postgraduates and advanced undergraduates studying international marketing and internationa |
| international marketing book: International Strategic Marketing Marilyn A. Stone, J. B. McCall, 2004 This comprehensive text provides an in-depth appreciation of the theory and practice of international marketing from a European perspective, while considering the role of Europe within global marketing. |
| international marketing book: International Marketing Vern Terpstra, Ravi Sarathy, 2000 Shunning strict theory for a more practical approach to understanding the international marketplace, this volume organises material according to the decisions marketing managers face in international waters. |
| international marketing book: Handbook of Research on Applied AI for International Business and Marketing Applications Christiansen, Bryan, Škrinjarić, Tihana, 2020-09-25 Artificial intelligence (AI) describes machines/computers that mimic cognitive functions that humans associate with other human minds, such as learning and problem solving. As businesses have evolved to include more automation of processes, it has become more vital to understand AI and its various applications. Additionally, it is important for workers in the marketing industry to understand how to coincide with and utilize these techniques to enhance and make their work more efficient. The Handbook of Research on Applied AI for International Business and Marketing Applications is a critical scholarly publication that provides comprehensive research on artificial intelligence applications within the context of international business. Highlighting a wide range of topics such as diversification, risk management, and artificial intelligence, this book is ideal for marketers, business professionals, academicians, practitioners, researchers, and students. |
| international marketing book: A Short Course in International Marketing Blunders Michael White, 2002 |
| international marketing book: International Direct Marketing Manfred Krafft, Jürgen Hesse, Jürgen Höfling, Kay Peters, Diane Rinas, 2007-10-14 Direct marketing is a fast-growing and dominant domestic marketing instrument in many countries. Direct marketing follows the path of the rapid advances of globalization: international direct marketing (IDM) is already a multi-billion dollar business and an attractive instrument for foreign market entry and international customer communication. This book is the first to focus exclusively on IDM, combining state-of-the-art knowledge, best practice and unique data: The first part is a comprehensive, well-structured review, covering relevant sources ranging from academic journals to practitioner magazines. The second part consists of best practice examples of various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries in North America, Europe and Asia. The book provides the reader with a comprehensive and easy-to-understand guide to international direct marketing. |
| international marketing book: International Marketing Philip R. Cateora, 1990-01-01 |
| international marketing book: Consumer Behaviour in Asia Hellmut Schütte, Deanna Ciarlante, 2016-07-27 Success in the Asian market is crucial to many firms. Yet many marketing strategies are based on a 'western' perspective of what consumers want and respond to. In Consumer Behaviour in Asia , the authors argue that Asian culture is so fundamentally different to Western Culture that existing consumer behaviour concepts cannot be applied to Asian consumers. In this book the authors outline and explain these differences and put forward modifications to many well-known consumer behaviour concepts. Consumer Behaviour in Asia shows how firms need to modify their marketing strategies in such areas as segmentation, positioning and the marketing mix in order to successfully penetrate these markets. |
| international marketing book: International Marketing Mix Management Tobias Richter, 2012 For years academicians and marketing directors have debated the marketing standardisation versus adaptation of international marketing strategy. Despite the great importance of the topic, the debate remains unresolved. At the same time, the continuing globalisation of markets and the growing importance of the emerging BRIC markets make an optimal management of international marketing efforts a necessity. Therefore, this study offers - on the basis of a solid theoretical framework and sound methodological operationalization - empirical findings on how to successfully manage both, the international marketing mix and the related marketing process in world markets. In particular, the marketing strategy pursued by multinational corporations are analysed and compared as well as empirical findings relating to financial and non-financial performance measures are provided. |
| international marketing book: Advances in Global Marketing Leonidas C. Leonidou, Constantine S. Katsikeas, Saeed Samiee, Bilge Aykol, 2018-08-24 This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry modes, international entrepreneurship, international marketing strategy, country-of-origin effects, internationalization process, international buyer-seller relationships, corporate social responsibility, and international marketing performance. With both theoretical and empirical contributions by prominent researchers from all over the world, the book highlights and advances extant knowledge on global marketing and offers recommendations for future research. It builds a useful reference for scholars, doctoral researchers, and senior students in international marketing/business. |
| international marketing book: International Marketing Colin Gilligan, Martin Hird, 2012-11-26 This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and make international marketing effective Discusses the importance of communication and control Throughout case studies are used to highlight particular issues. |
| international marketing book: Marketing Management: An International Perspective Dominique Turpin, Kamran Kashani, 1999-05-28 Marketing Management: An International Perspective brings together over twenty real-life case studies of marketing management issues faced by leading international companies from around the world. Including cases from America, Asia and Europe, this collection is an ideal supplement to both marketing management or international marketing courses at both undergraduate and MBA level. Written by professors at IMD, one of the leading international business schools with a reputation for writing top-quality cases, this text is an invaluable resource for students of business and marketing. Providing both text and cases, the book is supported by a Tutor's Guide, based on the authors' own teaching experience, which provides a roadmap and guidance on how to best use each case. |
| international marketing book: Global Marketing Carlyle Farrell, 2015-09-10 This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America. These emerging markets are given balanced coverage alongside developed markets and the text also includes a dedicated chapter on emerging markets multinationals. Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment. Key features include: A full-colour text design with photos to help bring the content to life and enhance students′ learning ′Spotlight on Research’ and ‘Expand Your Knowledge’, introducing students to some of the seminal scholarly research undertaken in the field ′Real World Challenges’ offering additional engaging practice-led examples to Case Studies in chapters and providing a scenario for students to analyse and reflect upon via questions A companion website (https://study.sagepub.com/farrell) offering a range of instructor and student support materials including PowerPoint slides, a testbank for instructors and quizzes for students |
| international marketing book: Product-Country Images Nicolas Papadopoulos, Louise A Heslop, 2014-05-01 This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketing strategy and consumer behavior. Thousands of companies use country identifiers as part of their international marketing strategy, and hundreds of researchers have studied the ways in which these identifiers influence behavior. As markets become more international, the more prominently the origin of products will figure in sellers' and buyers' decisions. The time is ripe for practitioners and academicians to delve into the insights offered in this seminal volume so as to better prepare for meeting the competitive challenges of the global marketplace. Product-Country Images is a wide-ranging and state-of-the-art book offering specific information and case studies to further understanding of the various aspects of this complex topic. |
| international marketing book: The Marketing Book Michael J. Baker, Susan Hart, 2016-04-14 The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look. |
| international marketing book: Marketing and Globalization Aurélia Durand, 2018-07-17 This concise text focuses squarely on the issues facing marketers in an increasingly global world. It identifies several trends, linking them together, and positioning them as marketing practices that companies implement as a way of responding to the major consequences of globalization. The book also includes case studies to illustrate new practices and allow students to discuss issues of market selection, entry modes, segmentation, targeting, and positioning, as well as product, price, distribution, promotion, and corporate communication policies in a globalized world. Durand’s unique approach moves beyond marketing management and strategy issues and provides students with the broader context to understand the marketing practices they’ll use in the real world. This book will prove to be an essential resource for any student of marketing and international business working to stay ahead in an increasingly competitive and global industry. |
| international marketing book: International Marketing Sak Onkvisit, John J. Shaw, 1989 This fourth edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face every day, and it provides the foundation required to understand the complexities of marketing on a global scale. The book has been fully updated with topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics as well as the most up-to-date theories, references, and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than an anecdotal or descriptive one alone.--BOOK JACKET. |
Camiones International®
International®: tractocamiones, camiones y autobuses con innovación, potencia y confiabilidad. Soluciones de transporte para cada necesidad.
Somos | International®
International®: líderes en camiones de alto rendimiento, ofreciendo soluciones de transporte confiables y eficientes para diversas necesidades en el camino
Distribuidores | International® | clon mapa
Encuentra el distribuidor International® más cercano en tu zona. Más de 85 puntos en toda la república Mexicana.
Autobuses Urbanos | International®
Autobuses Urbanos de International®: comodidad, seguridad y eficiencia para el transporte diario, diseñados para transporte de personal y escolar.
Contáctanos | International®
Si tienes alguna duda o requieres una cotización a tu medida, en INTERNATIONAL® queremos apoyarte. Escríbenos y te responderemos con una solución en el menor tiempo posible.
Camiones Medianos MV® | International®
Camiones medianos de International®: versatilidad y potencia en el transporte, ideales para negocios que requieren rendimiento y fiabilidad en cada viaje.
Planes de Servicio Integral | Tus Unidades Siempre En Movimiento
En INTERNATIONAL, nos esforzamos por ofrecer la mejor experiencia de propiedad en el mercado. Por eso contamos con planes de servicio innovadores, completos y flexibles, …
Soluciones de Servicio | International®
Servicio especializado para camiones International®. Mantenimiento y reparaciones para asegurar el máximo rendimiento y durabilidad de tus unidades.
Camión de 3 y 4 toneladas - CT4® de International®
No importa el camino o el tipo de trabajo, el camión ligero CT4 de International® es el camión de 3 y 4 toneladas de mayor utilidad.
Camiones Eléctricos | International®
Descubre los camiones eléctricos International®, diseñados para un futuro más sustentable con cero emisiones. Eficiencia e innovación.
Camiones International®
International®: tractocamiones, camiones y autobuses con innovación, potencia y confiabilidad. Soluciones de transporte para cada necesidad.
Somos | International®
International®: líderes en camiones de alto rendimiento, ofreciendo soluciones de transporte confiables y eficientes para diversas necesidades en el camino
Distribuidores | International® | clon mapa
Encuentra el distribuidor International® más cercano en tu zona. Más de 85 puntos en toda la república Mexicana.
Autobuses Urbanos | International®
Autobuses Urbanos de International®: comodidad, seguridad y eficiencia para el transporte diario, diseñados para transporte de personal y escolar.
Contáctanos | International®
Si tienes alguna duda o requieres una cotización a tu medida, en INTERNATIONAL® queremos apoyarte. Escríbenos y te responderemos con una solución en el menor tiempo posible.
Camiones Medianos MV® | International®
Camiones medianos de International®: versatilidad y potencia en el transporte, ideales para negocios que requieren rendimiento y fiabilidad en cada viaje.
Planes de Servicio Integral | Tus Unidades Siempre En Movimiento
En INTERNATIONAL, nos esforzamos por ofrecer la mejor experiencia de propiedad en el mercado. Por eso contamos con planes de servicio innovadores, completos y flexibles, diseñados para …
Soluciones de Servicio | International®
Servicio especializado para camiones International®. Mantenimiento y reparaciones para asegurar el máximo rendimiento y durabilidad de tus unidades.
Camión de 3 y 4 toneladas - CT4® de International®
No importa el camino o el tipo de trabajo, el camión ligero CT4 de International® es el camión de 3 y 4 toneladas de mayor utilidad.
Camiones Eléctricos | International®
Descubre los camiones eléctricos International®, diseñados para un futuro más sustentable con cero emisiones. Eficiencia e innovación.
