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| ibm buzzword bingo: Bingo! Nicolae Sfetcu, 2014-04-18 A short guide about what is and how to play bingo, the game in United Kingdom, and its ,ajor variations. Since its invention in 1934, modern bingo has evolved into multiple variations, with each jurisdiction's gambling laws regulating how the game is played. There are also nearly unlimited patterns that may be specified for play. Some patterns only require one number to be matched, up to cover-all games which award the jackpot for covering an entire card and certain games award prizes to players for matching no numbers or achieving no pattern. Bingo is often used as an instructional tool in American primary schools and in teaching English as a foreign language in many countries. It became increasingly more popular across the UK with more purpose-built bingo halls. Keno is an important variation of bingo game, often played at modern casinos, and also offered as a game in some state lotteries. Scratchcard is another major variation. The scratchcard is a small token, usually made of cardboard, where one or more areas contain concealed information: they are covered by a substance (usually latex) that cannot be seen through, but can be scratched off. |
| ibm buzzword bingo: Talk Normal Tim Phillips, 2011-09-03 Tim Phillips has been a journalist for 20 years, and during that time he has been slowly driven crazy by bad spokespeople: the jargon, the evasiveness, the inability to make a point or to answer a direct question. Now that every company has a small army dedicated to communications, the problem seems to be getting worse. That's why we should stop thinking about spin and management, and start concentrating on talking like human beings. Is this possible? Talk Normal is an attempt to find out. Based on the author's blog, www.talknormal.co.uk it's full of excruciating examples of corporate jargon, and it will help you to steer a path to better communication, whilst coping with the worst excesses of management speak at work. |
| ibm buzzword bingo: How May I Love You Today? Duchess Dale, 2009-07 In How May I Love You Today? author Duchess Dale takes the reader on a whirlwind two-year journey that finds her jetting across North America, joyfully walking the halls of the U.S. Congress, confidently speaking before crowds in several cities, and conversely weeping in her solitary apartment. She invites us into some of her most public and private thoughts; how she got her name, her devotion to her animals, the loss of her church, the death of her mother, her new found love, her wedding, and at last her triumphant return to the pulpit. |
| ibm buzzword bingo: New Media for Educational Change Liping Deng, Will W. K. Ma, Cheuk Wai Rose Fong, 2018-06-26 This book gathers selected papers presented at the Hong Kong Association for Educational Communications and Technology 2018 International Conference on the theme of “new media for educational change: effects on learning and reflection on practice”. It contributes to a scholarly discussion that goes beyond what new media can contribute to education, and reflects on best practices as well as lessons learned by applying new media in a wide range of fields. Scholars from educational technology, journalism, higher education, etc. share their findings in a number of formats, such as empirical research, case studies of best practices, literature reviews, etc. The topics addressed include but are not limited to media practice, application of innovative technologies, MOOCs in higher education, social media for learning, gamification, learning analytics, and comparative studies. |
| ibm buzzword bingo: Adweek , 2007-10 |
| ibm buzzword bingo: Das Drehbuch zum Drehbuch Albert Heiser, 2020-05-28 Mit diesem Buch steigerst Du Deine Chance, Werbefilme oder Social-Media-Videos zu drehen, die durch die Decke gehen. Auf jeder Seite findest Du wertvolle Tipps aus der Praxis. Das Making-of in Buchform Der Blick hinter die Kulissen der Werbefilmproduktion. Von der ersten Idee bis zum fertigen Video. Welche Erwartungen knüpfen Auftraggeber, Werbetexter, Autoren, Art Direktoren, Regisseure und Produzenten an ein Werbefilmprojekt? Wie werden Werbefilme konzipiert, geschrieben, präsentiert und produziert? Für Oscar, Bär und Löwe Ausgezeichnete Storys feiern Erfolge auf Werbefilmfestivals und treten Siegeszüge im Internet an. Keine Idee – ein Horror. Das Buch widmet sich der Ideenfindung und der Dramaturgie von Werbefilmen, deckt die Erzählstrukturen ausgezeichneter Storys auf und erklärt jeden Erzählbaustein. Die Vielfalt erzählerischer Variationen wird freigelegt und dramaturgische Ansätze deutlich. Steigere Dein Potenzialfür exzellente Storys mit diesem Baukasten voller Ideen. Action! Die Werbefilmproduktion. Wie findet man dann den richtigen Regisseur, die perfekte Filmproduktion und wie führt man Auftraggeber durch den Produktionsprozess? Tauche ab in die die Weiten und Tiefen der Werbefilmproduktion. Vom Auftrag über das Produktions-Briefing, die Regie-Interpretation, das PPM, die Kalkulation, den Dreh, die Montage und Postproduktion bis zur Abnahme des fertigen Werbevideos. Das Drehbuch für Gestalter, Werbetexter, Art Direktoren, Autoren, Redakteure, Producer, Regisseure, Filmproduzenten und Auftraggeber. Der Autor Dr. Albert Heiser ist Dozent an der Universität der Künste Berlin, der Filmhochschule Ludwigsburg und der ARD.ZDF Medienakademie. Er arbeitet als Trainer und Kreativ Direktor und wurde für seine kreativen Leistungen vielfach ausgezeichnet. Mit Gastbeiträgen von Kelvyn Hallifax, Thomas Wind, Maximilian Heiser |
| ibm buzzword bingo: Evolutionary Ideas Sam Tatam, 2022-05-10 When faced with new challenges, it’s easy to feel our solutions need to be equally unprecedented. We think we need a revolution. But what if this is a big mistake? In Evolutionary Ideas, Sam Tatam shows how behavioural science and evolutionary psychology can help us solve tomorrow’s challenges, not by divining something the world has never seen, but by borrowing from yesterday’s solutions – often in the most unexpected ways. Just as millions of years of evolution have helped craft the wing and dorsal fin, thousands of engineers, designers, marketers and advertisers have toiled to solve many of the problems you face today. Over time, through intent, design, social learning and sheer luck, we have found what works. Armed with an enhanced ability to see these patterns in human innovation, we can now systematically approach the creative process to develop more effective ideas more readily and rapidly. In the same way Japanese engineers reduced bullet train noise by studying the evolved biology of the owl and kingfisher, today we can see how Disney improved the queueing experience in the same way Houston airport made arrivals feel faster (while making people walk further). We’ll learn how the chocolate at the bottom of a Cornetto ice cream can improve an Error 404 message, and what a bowl of M&Ms has in common with a canary in a coal mine. These are Evolutionary Ideas. Exploring five of the most critical challenges we face today, we learn how to ‘breed’ more effective solutions from those that have survived. The result is a dynamic and exciting way of solving problems and supercharging creativity – for anyone in any endeavour. |
| ibm buzzword bingo: Lotus Notes 6 For Dummies Stephen R. Londergan, 2011-04-27 Lotus Notes X For Dummies erscheint in Verbindung mit der neuen Release von Lotus Notes X, die im Juni 2002 auf den Markt kommen soll. Der praktische Leitfaden behandelt die neuesten Verbesserungen und Updates von Lotus Notes, wie z.B. Welcome Page, Instant Messaging, Document Sharing, Calendaring, Group Scheduling und Mobilanwendungen. Hier lernen Sie, ihre E-Mail zu beherrschen, mit Datenbanken umzugehen, Dokumente individuell zu gestalten und Lotus Notes auf mobilen Systemen zu nutzen. Lotus Notes wurde bereits mehrfach ausgezeichnet und hat Spitzenbewertungen von führenden Fachmagazinen erhalten, wie z.B. von PC Week, ZD Net, MacWorld, InfoWorld und Mobile Computing. Autor Stephen Londergan ist ein erfahrener Lotus Notes Experte. |
| ibm buzzword bingo: Agile Conversations Douglas Squirrel, Jeffrey Fredrick, 2020-05-12 A successful digital transformation must start with a conversational transformation. Today, software organizations are transforming the way work gets done through practices like Agile, Lean, and DevOps. But as commonly implemented as these methods are, many transformations still fail, largely because the organization misses a critical step: transforming their culture and the way people communicate. Agile Conversations brings a practical, step-by-step guide to using the human power of conversation to build effective, high-performing teams to achieve truly Agile results. Consultants Douglas Squirrel and Jeffrey Fredrick show readers how to utilize the Five Conversations to help teams build trust, alleviate fear, answer the “whys,” define commitments, and hold everyone accountable.These five conversations give teams everything they need to reach peak performance, and they are exactly what’s missing from too many teams today. Stop focusing on processes and practices that leave your organization stuck with culture-less rituals. Instead, unleash the unique human power of conversation. |
| ibm buzzword bingo: Good Strategy Bad Strategy Richard Rumelt, 2011-07-19 Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” He introduces nine sources of power—ranging from using leverage to effectively focusing on growth—that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning, and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis. Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity. |
| ibm buzzword bingo: I Don't Agree Michael Brown, 2021-12-18 Why we can’t stop fighting – and how to get great stuff done despite our differences Did you know you’re likely to have had over 89,000 heated altercations with your closest relations before you reached the age of eight? By age 16, thousands more hours will have been spent by most of us in some form of disagreement with those in our extended social networks. As a species, we’re well practised at falling out with each other. We may even have a gene for it – certainly, some of us seem to be gifted. When it comes to finding resolutions, however, things don't come quite so naturally: as much as 90% of all interpersonal conflicts never reach agreement. But it doesn’t have to be this way. I Don’t Agree is a fascinating exploration of new, powerful and surprising solutions to an ancient problem: why we disagree so much. It shows how to sidestep our animosities and get great things done, despite our differences. Underpinned by cutting-edge research and academic thinking (as well as fascinating real-life case studies and easy-to-use tools), author and marketeer Michael Brown reveals the eye-opening secrets that can lead to better leadership, stronger teams, swifter promotions, more effective collaboration, better organisational culture – as well as radically improving your life outside of work. “Well researched, empathic and urgent. If the title makes you nervous, you probably need to read the book. Michael Brown wants to help us learn to listen so we can figure out how to move forward.” SETH GODIN Author, This is Marketing “In an age where rage is all the rage, here’s a manual for how we can agree to disagree and move forward. A pacey read written with hope, heart and a very welcome sense of humour.” VICTORIA HARPER Features Director, Daily Telegraph |
| ibm buzzword bingo: Follow the Feeling Kai D. Wright, 2019-07-16 Elevate your brand, create a compelling brand story, and build brand loyalty In Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: how do you grow your brand in a noisy world? Analyzing 1,500 fast-growing companies from Alibaba to Zara, the Columbia University lecturer and Ogilvy global consulting partner unpacks five branding secrets. Starting with behavioral economic principles and ending with a new systems-based approach to brand building, Wright offers readers one constant that trumps the hundreds of factors entangling brand value—feelings. Follow the Feeling will show you how to best build and position your brand so you can stand out from competitors, build a tribe, and engineer a positive feeling across five important branding territories—lexicon, audio cues, visual stimuli, experience, and culture. Sharing real-world lessons and practical advice he has gained helping everyone from Sean Diddy Combs and Meghan Trainor to Bank of America and HP, Wright can help you develop and implement shareable, culturally-infectious branding strategies. Through storytelling, global research, and practical tips, this valuable book will help you and your organization: Efficiently create and deploy a comprehensive brand strategy across the organization Quickly launch new brands or reboot existing brands for growth Build tribes from audiences, consumers, clients, and partners Lean into the convergence of communication, culture, digital, and technology Regardless of industry or sector, branding is essential for companies, nonprofits, and even individuals. Follow the Feeling: Brand Building in a Noisy World is a must-have resource for anyone from C-Suite executives to aspiring entrepreneurs seeking to unleash the full potential of their brand. And in this world of ever-increasing metrics paired with waning attentiveness, it’s not just what your brand does, it’s how your brand makes your customers feel. |
| ibm buzzword bingo: AI, Automation, and Agents Disrupting the Logistics and Transportation Industry 2025 Jens Belner, Discover the Future of Logistics—Before It Disrupts You The logistics and transportation world isn’t just changing—it’s being completely reengineered by AI, automation, and digital agents. In AI, Automation, and Agents Disrupting the Logistics and Transportation Industry 2025, you’ll get a front-row seat to the transformation reshaping global supply chains from the warehouse to the last mile. Whether you're a logistics executive, supply chain strategist, tech innovator, or curious entrepreneur, this book gives you the edge you need to understand what’s real, what’s hype, and what actions to take now to stay competitive. This no-fluff, fast-paced guide is packed with: Real-world case studies from Amazon, DHL, UPS, and others Breakdowns of emerging tech: autonomous trucks, warehouse bots, drones, and digital twins Actionable insights on using AI for fleet optimization, inventory management, customs, and compliance Surprising strategies like micro-stacking and journaling for smarter digital transformation Clear-eyed evaluations of the sustainability, risk, and ROI impacts of automation A look ahead at what’s coming next—and how to prepare Forget buzzwords. This book cuts through the noise and lays out the real-world AI and automation revolution already underway in the logistics space. If you’re still managing operations like it’s 2019, you’re already behind. This book shows you how to future-proof your logistics game—and make smarter, faster, more profitable decisions in the process. Read it now. Before your competitors do. |
| ibm buzzword bingo: Perspectives on Web Services Olaf Zimmermann, Mark Tomlinson, Stefan Peuser, 2012-12-06 Contains everything that a project team needs to know about the development and deployment of Web services with the IBM WebSphere product family. Included will be examples for all development artifacts in a format that can be reused in the reader’s project. It combines the authors’ own practical experiences with consolidated information on the latest product capabilities in a unique approach that allows the book to be easily accessible to a broad spectrum of readers. Finding a balance between a euphoric/optimistic and down-to earth/realistic view on the subject, this book will be an essential part of every Web service developer’s bookshelf. |
| ibm buzzword bingo: Tech-Powered Sales Justin Michael, Tony Hughes, 2021-06-29 Conventional ways of selling are becoming outdated. Learn what it takes to go from the traditional sales mindset to a tech-enabled sales superhero. In tough markets and with more people working remotely, creating a quality sales pipeline in traditional ways is more challenging than ever. As sales technologies continue to evolve and advance, developing technical quotient (TQ) is an essential element of sales success. Record-setting sales expert Justin Michael and bestselling sales leadership author Tony Hughes combine to provide practical guidance on how professional sellers can maximize results with an effective sales tech-stack to increase sales effectiveness for outstanding results. In Tech-Powered Sales, Michael and Hughes share helpful advice that:? Reveal the techniques that enable you to break through with difficult to reach buyers Teach you how sales technologies can be employed for maximum benefit by raising your TQ Enable you to make the jump from being a beginner to a superuser within your sales team Show you how to thrive in the fourth industrial revolution to leverage technology rather than be at risk of being replaced by it Tech-Powered Sales delivers evidence-based strategies salespeople can use to create more opportunities than ever before. If you want to learn how to maximize your abilities to develop new business, this is the book for you! |
| ibm buzzword bingo: Readings in Database Systems Joseph M. Hellerstein, Michael Stonebraker, 2005 The latest edition of a popular text and reference on database research, with substantial new material and revision; covers classical literature and recent hot topics. Lessons from database research have been applied in academic fields ranging from bioinformatics to next-generation Internet architecture and in industrial uses including Web-based e-commerce and search engines. The core ideas in the field have become increasingly influential. This text provides both students and professionals with a grounding in database research and a technical context for understanding recent innovations in the field. The readings included treat the most important issues in the database area--the basic material for any DBMS professional. This fourth edition has been substantially updated and revised, with 21 of the 48 papers new to the edition, four of them published for the first time. Many of the sections have been newly organized, and each section includes a new or substantially revised introduction that discusses the context, motivation, and controversies in a particular area, placing it in the broader perspective of database research. Two introductory articles, never before published, provide an organized, current introduction to basic knowledge of the field; one discusses the history of data models and query languages and the other offers an architectural overview of a database system. The remaining articles range from the classical literature on database research to treatments of current hot topics, including a paper on search engine architecture and a paper on application servers, both written expressly for this edition. The result is a collection of papers that are seminal and also accessible to a reader who has a basic familiarity with database systems. |
| ibm buzzword bingo: Enterprise Integration Patterns, Vol 2 Gregor Hohpe, 2019-01-11 |
| ibm buzzword bingo: Brand Now Nick Westergaard, 2018-05-08 Capture their attention-and keep it! With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone aren't effective. And you can't just churn out content and connect on every social network. To stand out today, you need to start with your brand. Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by the author of Get Scrappy, the digital marketing bible for business, this latest book explains how to build brands that resonate both online and off. The book helps you: Create a brand with meaning * Reinforce it with the right touchpoints * Hone your brand's unique story * Share it through engaging content * Cultivate a sense of community * Craft a coherent experience * Stand out with simplicity and transparency The world may be growing louder, but with Brand Now's big ideas and practical toolbox, you can break through the noise-and win a place in the hearts and minds of your customers. |
| ibm buzzword bingo: Führung im Unternehmen Frankfurter Allgemeine Archiv, 2013-05-03 Gute Führung ist, da sind sich fast alle Ökonomen einig, einer der für den Unternehmenserfolg essentiellen Faktoren. Vielfach werden gar Forderungen laut, die neben der charakterlichen Voreinstellung auch eine breit angelegte Bildung mit ausreichenden philosophischen Grundlagen als Essenz guter Führungsqualitäten bezeichnen. Auch wenn die Trends für die Rekrutierung von Führungskräften mit den Jahrzehnten gewechselt haben, haben sich dennoch gewisse Koordinaten allenfalls leicht verschoben.Die Autoren der F.A.Z.-Wirtschaftsredaktion haben die wichtigsten Erfolgsfaktoren und die häufigsten Fehlerquellen zum Thema Führung gefunden und in leicht lesbaren, bisweilen unterhaltsamen Stil beschrieben.Charakterstärke und ein gewisses Wertesystem haben immer zu guter Führung dazugehört: Vor allem die Bereitschaft, auch in schwierigen Situationen Verantwortung zu übernehmen und der eigenen Intuition genau so zu vertrauen, wie den Kennzahlen des Unternehmens. Wohin eine falsche Managementkultur führt und welche Wege aus dieser Situation herausführen, zeigen wir an anschaulichen Beispielen und haben dabei auch den allerorten grassierenden Management-Sprech nicht ausgespart. |
| ibm buzzword bingo: Deconstructing Development Discourse Andrea Cornwall, Deborah Eade, 2010 Andrea Cornwall is Professor of Anthropology and Development in the School of Global Studies at the University of Sussex. -- |
| ibm buzzword bingo: Against the Grain , 2000 |
| ibm buzzword bingo: Blown to Bits Hal Abelson, Ken Ledeen, Harry Lewis, 2012-09-25 This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Every day, billions of photographs, news stories, songs, X-rays, TV shows, phone calls, and emails are being scattered around the world as sequences of zeroes and ones: bits. We can’t escape this explosion of digital information and few of us want to–the benefits are too seductive. The technology has enabled unprecedented innovation, collaboration, entertainment, and democratic participation. But the same engineering marvels are shattering centuries-old assumptions about privacy, identity, free expression, and personal control as more and more details of our lives are captured as digital data. Can you control who sees all that personal information about you? Can email be truly confidential, when nothing seems to be private? Shouldn’t the Internet be censored the way radio and TV are? Is it really a federal crime to download music? When you use Google or Yahoo! to search for something, how do they decide which sites to show you? Do you still have free speech in the digital world? Do you have a voice in shaping government or corporate policies about any of this? Blown to Bits offers provocative answers to these questions and tells intriguing real-life stories. This book is a wake-up call to the human consequences of the digital explosion. |
| ibm buzzword bingo: The Green and Virtual Data Center Greg Schulz, 2016-04-19 The Green and Virtual Data Center sets aside the political aspects of what is or is not considered green to instead focus on the opportunities for organizations that want to sustain environmentally-friendly economical growth. If you are willing to believe that IT infrastructure resources deployed in a highly virtualized manner can be combined with other technologies to achieve simplified and cost-effective delivery of services in a green, profitable manner, this book is for you. Savvy industry veteran Greg Schulz provides real-world insight, addressing best practices, server, software, storage, networking, and facilities issues concerning any current or next-generation virtual data center that relies on underlying physical infrastructures. Coverage includes: Energy and data footprint reduction, Cloud-based storage and computing, Intelligent and adaptive power management, Server, storage, and networking virtualization, Tiered servers and storage, network, and data centers, Energy avoidance and energy efficiency. Many current and emerging technologies can enable a green and efficient virtual data center to support and sustain business growth with a reasonable return on investment. This book presents virtually all critical IT technologies and techniques to discuss the interdependencies that need to be supported to enable a dynamic, energy-efficient, economical, and environmentally-friendly green IT data center. This is a path that every organization must ultimately follow. Take a tour of the Green and Virtual Data Center website. CRC Press is pleased to announce that The Green and Virtual Data Center has been added to Intel Corporation's Recommended Reading List. Intel's Recommended Reading program provides technical professionals a simple and handy reference list of what to read to stay abreast of new technologies. Dozens of industry technologists, corporate fellows, and engineers have helped by suggesting books and reviewing the list. This is the most comprehensive reading list available for professional computer developers. |
| ibm buzzword bingo: The Wall Street Journal , 1998 |
| ibm buzzword bingo: Next Generation SOA Thomas Erl, Clive Gee, Jürgen Kress, Hajo Normann, Pethuru Raj Chelliah, Berthold Maier, Leo Shuster, Bernd Trops, Clemens Utschig-Utschig, Torsten Winterberg, Philip Wik, 2015 800x600 The Concise Introduction to Modern SOA: High-Value Approaches, Innovative Technologies, Proven Use Cases After a decade of innovation in technology and practice, SOA is now a mainstream computing discipline, capable of transforming IT enterprises and optimizing business automation. In Next Generation SOA, top-selling SOA author Thomas Erl and a team of experts present a plain-English tour of SOA, service-orientation, and the key service technologies being used to build sophisticated contemporary service-oriented solutions. The starting point for today's IT professionals, this concise guide distills the increasingly growing and diverse field of service-oriented architecture and the real-world practice of building powerful service-driven systems. Accessible and jargon-free, this book intentionally avoids technical details to provide easy-to-understand, introductory coverage of the following topics: Services, service-orientation, and service-oriented computing: what they are and how they have evolved How SOA and service-orientation change businesses and transform IT culture, priorities, and technology decisions How services are defined and composed to solve a wide spectrum of business problems Deep implications of the service-orientation paradigm--illuminated through an annotation of the classic SOA Manifesto Traditional and contemporary service technologies and architectures How clouds and virtualization support the scalability and reliability of services-based solutions SOA-based industry models, from enterprise service to global trader A detailed case study: how real enterprises bring together contemporary SOA practices, models, and technologies Next Generation SOA will be indispensable to wide audiences of business decision makers and technologists--including architects, developers, managers, executives, strategists, consultants, and researchers. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 |
| ibm buzzword bingo: The On-Demand Brand Rick MATHIESON, 2010-05-01 Call it the digital generation. The iPhone-toting, Facebook-hopping, Twitter-tapping, I-want-what-I-want, how-I-want-it generation. By whatever name, marketers are discovering that connecting with today’s elusive, ad-resistant consumer means saying goodbye to “new media,” and hello “now media.” Featuring exclusive insights and inspiration from today’s top marketers—as well as lessons from some of the world’s most successful digital marketing initiatives—this eye-opening book reveals how readers can deliver the kind of blockbuster experiences that 21st century consumers demand. Spanning social networking, augmented reality, advergames, virtual worlds, digital outdoor mobile marketing, and more, this book presents an inside look at digital strategies being deployed by brands like Coca-Cola, Burger King, BMW, Axe Deodorant, NBC Universal, Doritos, and many others. Revealing ten essential secrets for capitalizing on the right mix of digital channels and experiences for any brand, this book reveals how to demand attention...before the audience hits the snooze button. |
| ibm buzzword bingo: The Fall of the Faculty Benjamin Ginsberg, 2011-08-12 Until very recently, American universities were led mainly by their faculties, which viewed intellectual production and pedagogy as the core missions of higher education. Today, as Benjamin Ginsberg warns in this eye-opening, controversial book, deanlets--administrators and staffers often without serious academic backgrounds or experience--are setting the educational agenda. The Fall of the Faculty examines the fallout of rampant administrative blight that now plagues the nation's universities. In the past decade, universities have added layers of administrators and staffers to their payrolls every year even while laying off full-time faculty in increasing numbers--ostensibly because of budget cuts. In a further irony, many of the newly minted--and non-academic--administrators are career managers who downplay the importance of teaching and research, as evidenced by their tireless advocacy for a banal life skills curriculum. Consequently, students are denied a more enriching educational experience--one defined by intellectual rigor. Ginsberg also reveals how the legitimate grievances of minority groups and liberal activists, which were traditionally championed by faculty members, have, in the hands of administrators, been reduced to chess pieces in a game of power politics. By embracing initiatives such as affirmative action, the administration gained favor with these groups and legitimized a thinly cloaked gambit to bolster their power over the faculty. As troubling as this trend has become, there are ways to reverse it. The Fall of the Faculty outlines how we can revamp the system so that real educators can regain their voice in curriculum policy. |
| ibm buzzword bingo: They Have a Word for it Howard Rheingold, 2000 They Have a Word for It takes the reader to the far corners of the globe to discover words and phrases for which there are not equivalents in English. From the North Pole to New Guinea, from Easter Island to Tibet, Howard Rheingold explores more than forty familiar and obscure languages to discover genuinely useful (rather than simply odd) words that can open up new ways of understanding and experiencing life. --Sarabande Books. |
| ibm buzzword bingo: Resilient Storage Networks Greg Schulz, 2004-06-10 A resilient storage network is an environment where data is always available for the needs of the business. This book explains the components, as well as how to design and implement a resilient storage network for workgroup, departmental, and enterprise environments. Storage networks are an enabling capability combining technology and best practices to provide the foundation to support information technology systems and applications. Storage networks can be of various sizes, shapes, and technologies. This book shows you how to implement a resilient storage network infrastructure using different technologies including ATM, DWDM, FCIP, Fibre Channel, FICON, iFCP, InfiniBand, IP, iSCSI, Life Cycle Management, NAS, Object Based Storage, RAID, RDMA, Remote Mirroring, Replication, SAN, SCSI, SMI-S, SONET/SDH, Storage Services, Tape, Virtualization, and Volume Managers.*Important information is clarified and put into context to separate myths and realities *Covers storage networking technologies (hardware, software, networks) and practices*Numerous tips and recommendations allow the reader to quickly understand best practices*Checklists, templates and examples show potential solutions |
| ibm buzzword bingo: Nightwork, updated edition Institute Historian T. F. Peterson, 2011-03-11 A lively introduction to MIT hacks, from the police car on the Great Dome to the abduction of the Caltech cannon. An MIT hack is an ingenious, benign, and anonymous prank or practical joke, often requiring engineering or scientific expertise and often pulled off under cover of darkness—instances of campus mischief sometimes coinciding with April Fool's Day, final exams, or commencement. (It should not be confused with the sometimes non-benign phenomenon of computer hacking.) Noteworthy MIT hacks over the years include the legendary Harvard–Yale Football Game Hack (when a weather balloon emblazoned “MIT” popped out of the ground near the 50-yard line), the campus police car found perched on the Great Dome, the apparent disappearance of the Institute president's office, and a faux cathedral (complete with stained glass windows, organ, and wedding ceremony) in a lobby. Hacks are by their nature ephemeral, although they live on in the memory of both perpetrators and spectators. Nightwork, drawing on the MIT Museum's unique collection of hack-related photographs and other materials, describes and documents the best of MIT's hacks and hacking culture. This generously illustrated updated edition has added coverage of such recent hacks as the cross-country abduction of rival Caltech's cannon (a prank requiring months of planning, intricate choreography, and last-minute improvisation), a fire truck on the Dome that marked the fifth anniversary of 9/11, and numerous pokes at the celebrated Frank Gehry-designed Stata Center, and even a working solar-powered Red Line subway car on the Great Dome. Hacks have been said to express the essence of MIT, providing, as alumnus Andre DeHon observes, an opportunity to demonstrate creativity and know-how in mastering the physical world. What better way to mark the 150th anniversary of MIT's founding than to commemorate its native ingenuity with this new edition of Nightwork? |
| ibm buzzword bingo: Data Storage Networking Nigel Poulton, 2014-03-05 Learn efficient ways to harness and manage your data storage networks Whether you're preparing for the CompTIA Storage+ exam or simply seeking a deeper understanding of data storage networks, this Sybex guide will help you get there. This book covers data storage from the basics to advanced topics, and provides practical examples to show you ways to deliver world-class solutions. In addition, it covers all the objectives of the CompTIA Storage+ exam (SG0-001), including storage components, connectivity, storage management, data protection, and storage performance. Focuses on designing, implementing, and administering storage for today's evolving organizations, getting under the hood of the technologies that enable performance, resiliency, availability, recoverability, and simplicity Covers virtualization, big data, cloud storage, security, and scalability as well as how storage fits in to the wider technology environments prevalent in today's cloud era Provides advice and real-world examples that storage administrators in the trenches can actually use An excellent study aid for the CompTIA Storage+ exam (SG0-001), covering all the exam objectives Data Storage Networking: Real World Skills for the CompTIA Storage+ Certification and Beyond provides a solid foundation for data storage administrators and a reference that can be consulted again and again. |
| ibm buzzword bingo: Make: FPGAs David Romano, 2016-02-29 What if you could use software to design hardware? Not just any hardware--imagine specifying the behavior of a complex parallel computer, sending it to a chip, and having it run on that chip--all without any manufacturing? With Field-Programmable Gate Arrays (FPGAs), you can design such a machine with your mouse and keyboard. When you deploy it to the FPGA, it immediately takes on the behavior that you defined. Want to create something that behaves like a display driver integrated circuit? How about a CPU with an instruction set you dreamed up? Or your very own Bitcoin miner You can do all this with FPGAs. Because you're not writing programs--rather, you're designing a chip whose sole purpose is to do what you tell it--it's faster than anything you can do in code. With Make: FPGAs, you'll learn how to break down problems into something that can be solved on an FPGA, design the logic that will run on your FPGA, and hook up electronic components to create finished projects. |
| ibm buzzword bingo: Software-Defined Data Infrastructure Essentials Greg Schulz, 2017-06-14 Software-Defined Data Infrastructures Essentials provides fundamental coverage of physical, cloud, converged, and virtual server storage I/O networking technologies, trends, tools, techniques, and tradecraft skills. From webscale, software-defined, containers, database, key-value store, cloud, and enterprise to small or medium-size business, the book is filled with techniques, and tips to help develop or refine your server storage I/O hardware, software, and services skills. Whether you are new to data infrastructures or a seasoned pro, you will find this comprehensive reference indispensable for gaining as well as expanding experience with technologies, tools, techniques, and trends. We had a front row seat watching Greg present live in our education workshop seminar sessions for ITC professionals in the Netherlands material that is in this book. We recommend this amazing book to expand your converged and data infrastructure knowledge from beginners to industry veterans. —Gert and Frank Brouwer, Brouwer Storage Consultancy Software-Defined Data Infrastructures Essentials provides the foundational building blocks to improve your craft in serval areas including applications, clouds, legacy, and more. IT professionals, as well as sales professionals and support personnel, stand to gain a great deal by reading this book.—Mark McSherry, Oracle Regional Sales Manager Looking to expand your data infrastructure IQ? From CIOS to operations, sales to engineering, this book is a comprehensive reference, a must read for IT infrastructure professionals, beginners to seasoned experts.—Tom Becchetti, Advisory Systems Engineer Greg Schulz has provided a complete ‘toolkit’ for storage management along with the background and framework for the storage or data infrastructure professional or those aspiring to become one.—Greg Brunton, Experienced Storage and Data Management Professional |
| ibm buzzword bingo: The Software Architect Elevator Gregor Hohpe, 2020-04-08 As the digital economy changes the rules of the game for enterprises, the role of software and IT architects is also transforming. Rather than focus on technical decisions alone, architects and senior technologists need to combine organizational and technical knowledge to effect change in their company’s structure and processes. To accomplish that, they need to connect the IT engine room to the penthouse, where the business strategy is defined. In this guide, author Gregor Hohpe shares real-world advice and hard-learned lessons from actual IT transformations. His anecdotes help architects, senior developers, and other IT professionals prepare for a more complex but rewarding role in the enterprise. This book is ideal for: Software architects and senior developers looking to shape the company’s technology direction or assist in an organizational transformation Enterprise architects and senior technologists searching for practical advice on how to navigate technical and organizational topics CTOs and senior technical architects who are devising an IT strategy that impacts the way the organization works IT managers who want to learn what’s worked and what hasn’t in large-scale transformation |
| ibm buzzword bingo: The Fist of God Frederick Forsyth, 2015-03-18 From the bestselling author of The Day of the Jackal, international master of intrigue Frederick Forsyth, comes a thriller that brilliantly blends fact with fiction for one of this summer’s—or any season’s—most explosive reads! From the behind-the-scenes decision-making of the Allies to the secret meetings of Saddam Hussein’s war cabinet, from the brave American fliers running their dangerous missions over Iraq to the heroic young spy planted deep in the heart of Baghdad, Forsyth’s incomparable storytelling skill keeps the suspense at a breakneck pace. Somewhere in Baghdad is the mysterious “Jericho,” the traitor who is willing—for a price—to reveal what is going on in the high councils of the Iraqi dictator. But Saddam’s ultimate weapon has been kept secret even from his most trusted advisers, and the nightmare scenario that haunts General Schwarzkopf and his colleagues is suddenly imminent, unless somehow, the spy can locate that weapon—The Fist of God—in time. Peopled with vivid characters, brilliantly displaying Forsyth’s incomparable, knowledge of intelligence operations and tradecraft, moving back and forth between Washington and London, Baghdad and Kuwait, desert vastnesses and city bazaars, this breathtaking novel is an utterly convincing story of what may actually have happened behind the headlines. |
| ibm buzzword bingo: Mirror Worlds David Gelernter, 1993-01-28 Technology doesn't flow smoothly; it's the big surprises that matter, and Yale computer expert David Gelernter sees one such giant leap right on the horizon. Today's small scale software programs are about to be joined by vast public software works that will revolutionize computing and transform society as a whole. One such vast program is the Mirror World. Imagine looking at your computer screen and seeing reality--an image of your city, for instance, complete with moving traffic patterns, or a picture that sketches the state of an entire far-flung corporation at this second. These representations are called Mirror Worlds, and according to Gelernter they will soon be available to everyone. Mirror Worlds are high-tech voodoo dolls: by interacting with the images, you interact with reality. Indeed, Mirror Worlds will revolutionize the use of computers, transforming them from (mere) handy tools to crystal balls which will allow us to see the world more vividly and see into it more deeply. Reality will be replaced gradually, piece-by-piece, by a software imitation; we will live inside the imitation; and the surprising thing is--this will be a great humanistic advance. We gain control over our world, plus a huge new measure of insight and vision. In this fascinating book--part speculation, part explanation--Gelernter takes us on a tour of the computer technology of the near future. Mirror Worlds, he contends, will allow us to explore the world in unprecedented depth and detail without ever changing out of our pajamas. A hospital administrator might wander through an entire medical complex via a desktop computer. Any citizen might explore the performance of the local schools, chat electronically with teachers and other Mirror World visitors, plant software agents to report back on interesting topics; decide to run for the local school board, hire a campaign manager, and conduct the better part of the campaign itself--all by interacting with the Mirror World. Gelernter doesn't just speculate about how this amazing new software will be used--he shows us how it will be made, explaining carefully and in detail how to build a Mirror World using technology already available. We learn about disembodied machines, trellises, ensembles, and other computer components which sound obscure, but which Gelernter explains using familiar metaphors and terms. (He tells us that a Mirror World is a microcosm just like a Japanese garden or a Gothic cathedral, and that a computer program is translated by the computer in the same way a symphony is translated by a violinist into music.) Mirror Worlds offers a lucid and humanistic account of the coming software revolution, told by a computer scientist at the cutting edge of his field. |
| ibm buzzword bingo: Karl Moore's Visual Basic .NET Karl Moore, 2002-04-20 Most programming books are about as exciting as Bill Gates' left ear. But with this latest eye-opening release, technology author Karl Moore shows it doesn't have to be quite so dull and uninspiring. Split into eight dynamic parts, Karl Moore's Visual Basic .NET covers every key area of real-life computer developmentand promises to turn even newbie programmers into VB .NET wizards, quicker than anyone else. It's a perfect tutorial guide for those learning VB .NET from scratch or moving from VB6. Karl Moore's Visual Basic .NET: The Tutorials consists of a number of key tutorials, each dealing with a specific, real-life area of programming. The tutorials are broken down into easily digestible 10-page installments, with an accompanying FAQ and review sheet at the close. Numerous top tips are also distributed throughout the texts to aid understanding. |
| ibm buzzword bingo: Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less Joe Pulizzi, 2013-09-27 Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World. |
| ibm buzzword bingo: Cloud and Virtual Data Storage Networking Greg Schulz, 2011-08-26 The amount of data being generated, processed, and stored has reached unprecedented levels. Even during the recent economic crisis, there has been no slow down or information recession. Instead, the need to process, move, and store data has only increased. Consequently, IT organizations are looking to do more with what they have while supporting gr |
| ibm buzzword bingo: The 7 Habits of Highly Effective People Stephen R. Covey, 2022-01-25 The eBook Companion to the 30th Anniversary Card Deck #1 New Release in Trading Card Games 52 Cards to Challenge and Inspire Every Week of the Year in an eBook Companion Format―With New Content Enjoy this popular card deck in an easy to take with you Companion eBook format. The 7 Habits of Highly Effective People: 30th Anniversary Card Deck has been a hit with 7 Habits fans since it was offered as the only officially licensed, commemorative product by FranklinCovey honoring the 30th anniversary of Stephen Covey’s bestselling The 7 Habits of Highly Effective People. Enjoy this bestselling card deck in a Companion eBook. Commemorate the timeless wisdom and power of Stephen Covey’s cherished classic, The 7 Habits of Highly Effective People, and do it with this eBook Companion to The 7 Habits of Highly Effective People: 30th Anniversary Card Deck. This new format helps make The 7 Habits more accessible than ever before for easy daily motivation. Each habit is broken down in an easy-to-implement weekly format that is inspirational for both beginners and those familiar with the power ofThe 7 Habits to enhance relationships, confidence and happiness. Designed for successful people on the go, find: • Beautifully illustrated cards • Inspirational wisdom • Visual reminders to help you practice The 7 Habits • And much more If you enjoyed products like The 7 Habits on the Go or The 7 Habits of Highly Effective Teens: 52 Cards for Motivation and Growth Every Week of the Year, then you’ll love The 7 Habits of Highly Effective People: 30th Anniversary Card Deck eBook Companion. |
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IBM PS/2 - JLA FORUMS
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