Advertisement
| hubspot agency los angeles: The Art of Client Service Robert Solomon, 2016-03-17 A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work. Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients. It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do. |
| hubspot agency los angeles: The PR Agency Handbook Regina M. Luttrell, Luke W. Capizzo, 2018-03-26 Providing a practical and concise introduction to agency life, this text gives an insight into the day-to-day operations of a professional PR firm and offers best practice for creating a successful PR career. |
| hubspot agency los angeles: Neuromarketology: Harness Converging Technologies and Diverging Audiences to Create Dynamic One to One Marketing and Astonishing ROI , |
| hubspot agency los angeles: On Startups: Advice and Insights for Entrepreneurs Dharmesh Shah, 2012-12-09 Note from the Author Hi, my name is Dharmesh, and I’m a startup addict. And, chances are, if you’re reading this, you have at least a mild obsession as well. This book is based on content from the OnStartups.com blog. The story behind how the blog got started is sort of interesting—but before I tell you that story, it’ll help to understand my earlier story. As a professional programmer, I used to work in a reasonably fun job doing what I liked to do (write code). Eventually, I got a little frustrated with it all, so at the ripe old age of 24, I started my first software company. It did pretty well. It was on the Inc. 500 list of fastest growing companies three times. It reached millions of dollars of sales and was ultimately acquired. I ran that first company for over 10 years working the typical startup hours. When I sold that company, I went back to school to get a master’s degree at MIT. I’ve always enjoyed academics, and I figured this would be a nice “soft landing” and give me some time to figure out what I wanted to do with my life. As part of my degree requirements, I had to write a graduate thesis. I titled my thesis “On Startups: Patterns and Practices of Contemporary Software Entrepreneurs.” And, as part of that thesis work, I wanted to get some feedback from some entrepreneurs. So, I figured I’d start a blog. I took the first two words of the thesis title, “On Startups,” discovered that the domain name OnStartups.com was available, and was then off to the races. The blog was launched on November 5, 2005. Since then, the blog and associated community have grown quite large. Across Facebook, LinkedIn, and email subscribers, there are over 300,000 people in the OnStartups.com audience. This book is a collection of some of the best articles from over 7 years of OnStartups.com. The articles have been topically organized and edited. I hope you enjoy them. |
| hubspot agency los angeles: People Management Skills in Practice Laurie L. Levesque, 2024-11-07 This practical text covers the essential aspects of managing employees, providing relevant and interesting case studies to enable students to develop the management skills and approaches needed at all levels. The book includes a wealth of case studies across industries including public relations, gaming, food service, healthcare, and nonprofits, and hailing from several regions and cultures (including Australia, the Philippines, US, and Taiwan). The five core sections of the text each focus on a specific managerial skillset: dilemmas managers face when creating a positive work culture, power and influencing others, conflict within a team, managing a cross-cultural team, and motivating and fostering employee engagement. Within each section, short case studies feature real-life situations and managers who had to assess and respond to various challenges with subordinates, colleagues, or their immediate boss. Each case is supported by a case synopsis, reflective questions, and related learning activities. Instructors have access to teaching notes for each case that provide detailed discussion questions, an overview of concepts and their academic references, advanced reading suggestions, and activities that can be employed in class or as supplemental learning assignments. Comprehensive and practical, this case textbook is perfect core reading for any postgraduate managerial skills course, MBA, professional qualifications in management and leadership, and degree apprenticeship programmes. |
| hubspot agency los angeles: Analyzing Mad Men Scott F. Stoddart, 2011-08-12 AMC's episodic drama Mad Men has become a cultural phenomenon, detailing America's preoccupation with commercialism and image in the Camelot of 1960s Kennedy-era America, while self-consciously exploring current preoccupations. The 12 critical essays in this collection offer a broad, interdisciplinary approach to this highly relevant television show, examining Mad Men as a cultural barometer for contemporary concerns with consumerism, capitalism and sexism. Topics include New Historicist parallels between the 1960s and the present day, psychoanalytical approaches to the show, the self as commodity, and the Age of Camelot as an Age of Anxiety, among others. A detailed cast list and episode guide are included. Instructors considering this book for use in a course may request an examination copy here. |
| hubspot agency los angeles: Disrupted Dan Lyons, 2016-04-05 An instant New York Times bestseller, Dan Lyons' hysterical (Recode) memoir, hailed by the Los Angeles Times as the best book about Silicon Valley, takes readers inside the maddening world of fad-chasing venture capitalists, sales bros, social climbers, and sociopaths at today's tech startups. For twenty-five years Dan Lyons was a magazine writer at the top of his profession--until one Friday morning when he received a phone call: Poof. His job no longer existed. I think they just want to hire younger people, his boss at Newsweek told him. Fifty years old and with a wife and two young kids, Dan was, in a word, screwed. Then an idea hit. Dan had long reported on Silicon Valley and the tech explosion. Why not join it? HubSpot, a Boston start-up, was flush with $100 million in venture capital. They offered Dan a pile of stock options for the vague role of marketing fellow. What could go wrong? HubSpotters were true believers: They were making the world a better place ... by selling email spam. The office vibe was frat house meets cult compound: The party began at four thirty on Friday and lasted well into the night; shower pods became hook-up dens; a push-up club met at noon in the lobby, while nearby, in the content factory, Nerf gun fights raged. Groups went on walking meetings, and Dan's absentee boss sent cryptic emails about employees who had graduated (read: been fired). In the middle of all this was Dan, exactly twice the age of the average HubSpot employee, and literally old enough to be the father of most of his co-workers, sitting at his desk on his bouncy-ball chair. |
| hubspot agency los angeles: Slide:ology Nancy Duarte, 2008-08-07 A collection of best practices for creating slide presentations. It changes your approach, process and expectations for developing visual aides. It makes the difference between a good presentation and a great one. |
| hubspot agency los angeles: Designing for the Digital Age Kim Goodwin, 2011-03-25 Whether you’re designing consumer electronics, medical devices, enterprise Web apps, or new ways to check out at the supermarket, today’s digitally-enabled products and services provide both great opportunities to deliver compelling user experiences and great risks of driving your customers crazy with complicated, confusing technology. Designing successful products and services in the digital age requires a multi-disciplinary team with expertise in interaction design, visual design, industrial design, and other disciplines. It also takes the ability to come up with the big ideas that make a desirable product or service, as well as the skill and perseverance to execute on the thousand small ideas that get your design into the hands of users. It requires expertise in project management, user research, and consensus-building. This comprehensive, full-color volume addresses all of these and more with detailed how-to information, real-life examples, and exercises. Topics include assembling a design team, planning and conducting user research, analyzing your data and turning it into personas, using scenarios to drive requirements definition and design, collaborating in design meetings, evaluating and iterating your design, and documenting finished design in a way that works for engineers and stakeholders alike. |
| hubspot agency los angeles: They Ask, You Answer Marcus Sheridan, 2019-08-06 The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales. |
| hubspot agency los angeles: Social Media for Strategic Communication Karen Freberg, 2021-06-30 Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. This book combines cutting edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they’ll face in the workplace. By focusing on strategic thinking and awareness, this book gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication – from PR, advertising, and marketing, to non-profit advocacy—gives students a broad base of knowledge that will serve them wherever their careers may lead. The Second Edition features new case studies and exercises and increased coverage of diversity and inclusion issues and influencer marketing trends. |
| hubspot agency los angeles: Digital and Social Media Marketing Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi, 2019-11-11 This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing. |
| hubspot agency los angeles: Hacking Marketing Scott Brinker, 2016-03-02 Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software—from the growing number of technologies in our own organizations to the global forces of the Internet at large. But you can turn that to your advantage. And you don't need to be technical to do it. Hacking Marketing will show you how to conquer those challenges by adapting successful management frameworks from the software industry to the practice of marketing for any business in a digital world. You'll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age. Marketing responsibilities and tactics have changed dramatically over the past decade. This book now updates marketing management to better serve this rapidly evolving discipline. Increase the tempo of marketing's responsiveness without chaos or burnout Design continuous marketing programs and campaigns that constantly evolve Drive growth with more marketing experiments while actually reducing risk Architect marketing capabilities in layers to better scale and adapt to change Balance strategic focus with the ability to harness emergent opportunities As a marketer and a manager, Hacking Marketing will expand your mental models for how to lead marketing in a digital world where everything—including marketing—flows with the speed and adaptability of software. |
| hubspot agency los angeles: Illuminate Nancy Duarte, Patti Sanchez, 2016-02-16 'Illuminate' demonstrates how, though the power of persuasive communication, one can turn an idea into a movement, as compared with the likes of Steve Jobs, Dr. Martin Luther King, Jr., Starbucks, IBM, and more. |
| hubspot agency los angeles: Scientific Advertising Claude C. Hopkins, 2002-01-01 Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life. said Ogilvy of that book. It is a must read for any marketer, advertiser, business person. Especially now that text based advertising has become once again so important. Think Adwords, Tweets, Facebook Updates… Advertising 101… |
| hubspot agency los angeles: Social Selling Mastery Jamie Shanks, 2016-08-15 A concrete framework for engaging today's buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally built Social Selling solutions in nearly every industry, and in this book, he shows you how to capture the mindshare of business leadership and turn relationships into sales. The key is to reach the buyer where they're conducting due diligence—online. The challenge is then to strike the right balance, and be seen as a helpful resource that can guide the buyer toward their ideal solution. This book presents a concrete Social Selling curriculum that teaches you everything you need to know in order to leverage the new business environment into top sales figures. Beginning with the big picture and gradually honing the focus, you'll learn the techniques that will change your entire approach to the buyer. Social Selling is not social media marketing. It's a different approach, more one-to-one rather than one-to-many. It's these personal relationships that build revenue, and this book helps you master the methods today's business demands. Reach and engage customers online Provide value and insight into the buying process Learn more effective Social Selling tactics Develop the relationships that lead to sales Today's buyers are engaging sales professionals much later in the buying process, but 74 percent of deals go to the sales professional who was first to engage the buyer and provide helpful insight. The sales community has realized the need for change—top performers have already leveraged Social Selling as a means of engagement, but many more are stuck doing random acts of social, unsure of how to proceed. Social Selling Mastery provides a bridge across the skills gap, with essential guidance on selling to the modern buyer. |
| hubspot agency los angeles: Unseen Work Myles Biggs, 2020-10-29 Have you ever given up after first failing at something? Do you ever feel like you're just jumping from one opportunity to another without rhyme or reason? Is there really such a thing as an 'overnight' success? In his groundbreaking debut book, Unseen Work, Myles Biggs challenges his readers to acknowledge all of the unseen work in their lives: perceived past failures, seemingly disconnected life events and childhood circumstances. Biggs argues that no experience is ever wasted, but instead, our unseen moments build to determine our levels of success. Through top-notch storytelling, Biggs relays the fascinating experiences of the people he's interviewed for his podcast, Relish the Journey. He also guides his readers through thought-provoking questions and prompts that take an honest look at their own unseen work. Whether you are an entrepreneur growing your business in the trenches, an established executive in search of new ideas, or just a personal growth junkie always in search of more, Unseen Work contains mindset altering ideas for you to chew on. |
| hubspot agency los angeles: In The Company Of Owners Joseph Blasi, Douglas Kruse, Aaron Bernstein, 2003-01-02 The string of business scandals that recently engulfed America painted a picture of corporate chieftains lining their pockets by cutting corners, cooking the books, and duping gullible investors. In doing so, greedy CEOs have hijacked what could be one of the most important business innovations in decades: stock options for all employees.Joseph Blasi, Douglas Kruse, and Aaron Bernstein-all leading experts on employee ownership-show how American companies would perform much better if they followed the lead of many high-tech firms and granted options to their entire workforce, rather than to just a tiny corporate elite. Using SEC data in a way never done before, they document the vast wealth executives have accumulated for themselves. It shows how the abuse of options has taken place not just at scandal-ridden companies such as Enron and WorldCom, but across the entire reach of corporate America. In the Company of Owners argues that there's a better way. Broad-employee ownership through stock options offers a new model for U.S. corporations and American capitalism. The authors explain how employees and shareholders alike would benefit if most large companies adopted what they call the partnership capitalism approach-using options to encourage employees to think and act like owners.A searing critique of business as usual in America's executive suites, this book offers a comprehensive vision for how stock options can enrich companies, employees, investors, and the U.S. economy as a whole. With its remarkable new evidence and astute synthesis, In the Company of Owners will change the way America thinks about stock options.Joseph R. Blasi, a sociologist, and Douglas L. Kruse, an economist, are professors at Rutgers University's School of Management and Labor Relations. Aaron Bernstein is a senior writer at Business Week magazine. |
| hubspot agency los angeles: The New Marketing Cheryl Burgess, Mark Burgess, 2020-07-27 In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists, this change has posed a challenge. Many have tried to incorporate new approaches into the old models they grew up with, only to be frustrated with the results. From the bestselling authors of The Social Employee, and LinkedIn Learning course authors, comes a powerful new textbook that cracks the marketing code in our hyper-focused digital age. The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is a GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation. We can’t predict the future. But our goal is to help make Masters/MBA students and marketing practitioners future-ready and successful. |
| hubspot agency los angeles: The New Rules of Marketing and PR David Meerman Scott, 2009 Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing. |
| hubspot agency los angeles: Los Angeles on Instagram Dan Kurtzman, 2020-06-30 The absolute best of the L.A. Instagram experience in a collection of more than 300 photos from over fifty influential Instagram photographers. Capturing the vibrant, creative energy that permeates Los Angeles, fifty of the L.A. area's most talented Instagram photographers bring one of the world's most dynamic cities to life. Following the success of New York City on Instagram and San Francisco on Instagram, Los Angeles on Instagram is a glamorous and gritty portrait that highlights fresh perspectives of iconic cityscapes, little-known urban oases, and the knockout beauty of the Pacific Coast. It is a celebration of the SoCal experience via the lens of an incredible community of photographers. For anyone with a love of Los Angeles and Instagram, this book will inspire, entertain, and illuminate. |
| hubspot agency los angeles: Digital Culture: Understanding New Media Creeber, Glen, Martin, Royston, 2008-12-01 From Facebook to the iPhone, from YouTube to Wikipedia, from Grand Auto Theft to Second Life, this book explores media's important issues and debates. It covers topics such as digital television, digital cinema, game culture, digital democracy, the World Wide Web, digital news, online social networking, music & multimedia and virtual communities. |
| hubspot agency los angeles: Beer Lover's Washington Logan Thompson, 2013-11-05 The Beer Lover's series features regional breweries, brewpubs and beer bars for those looking to seek out and celebrate the best brews--from bitter seasonal IPAs to rich, dark stouts--their cities have to offer. With quality beer producers popping up all over the nation, you don't have to travel very far to taste great beer; some of the best stuff is brewing right in your home state. These comprehensive guides cover the entire beer experience for the proud, local enthusiast and the traveling visitor alike, including information on: - brewery and beer profiles with tasting notes- brewpubs and beer bars- events and festivals- food and brew-your-own beer recipes - city trip itineraries with bar crawl maps- regional food and beer pairings |
| hubspot agency los angeles: The Idea Writers Teressa Iezzi, 2010-12-07 This book is a must read for any copywriter and anyone looking to understand the new realities of the brand creativity business. A memorable slogan has been the cornerstone of every great ad campaign. In the past, writing one great headline could launch a career. But today's advertising campaigns are interactive, multi-platform and ongoing, and the copywriter's canvas is vast. At any given time, a copywriter may be conceiving a video game, writing a TV show, maintaining a Twitter feed, creating a mobile app or an interactive installation or, yes, writing a headline or a TV script. While the best copywriters have always been brand storytellers, now that story can play out anywhere. The digital revolution put control in the hands of the people - the audience - now no longer just consumers, but active participants in a brand's story. The art and science of advertising has gone from creating one-way messages to engaging audiences in ongoing conversations. A new ad landscape means new opportunities for writers who now have the incredible opportunity to push brand narrative to places it's never been before and to actually create something so useful or entertaining that it generates its own audience. It also means that many of the rules of the past - while exceedingly worthy of study - are insufficient to guide the modern copywriter. Co-published with AdvertisingAge, The Idea Writers outlines the changing landscape of the advertising industry while providing useful how-to advice. Filled with interviews from top creatives including: Greg Hahn, Nick Law, Jeff Benjamin, Tim Delaney, Rei Inamoto, Lee Clow, Steve Simpson, Rick Condos, David Droga, Gerry Graf, Ty Montague, Calle and Pelle Sjonell, PJ Pereira, David Abbott and many more! |
| hubspot agency los angeles: Resonate Nancy Duarte, 2013-07-02 Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they've wasted their time? All too often, presentations don't resonate with the audience and move them to transformative action. Just as the author's first book helped presenters become visual communicators, Resonate helps you make a strong connection with your audience and lead them to purposeful action. The author's approach is simple: building a presentation today is a bit like writing a documentary. Using this approach, you'll convey your content with passion, persuasion, and impact. Author has a proven track record, including having created the slides in Al Gore's Oscar-winning An Inconvenient Truth Focuses on content development methodologies that are not only fundamental but will move people to action Upends the usual paradigm by making the audience the hero and the presenter the mentor Shows how to use story techniques of conflict and resolution Presentations don't have to be boring ordeals. You can make them fun, exciting, and full of meaning. Leave your audiences energized and ready to take action with Resonate. |
| hubspot agency los angeles: Search Engine Optimization All-in-One For Dummies Bruce Clay, Susan Esparza, 2009-04-20 If you have a business, you want your Web site to show up quickly when people search for what you’re selling. Search Engine Optimization All-in-One For Dummies has the whole story on how to build a site that works, position and promote it, track and understand your search results, and use keywords effectively. And it includes a $25 credit on Google AdWords, to get you off to a good start! Ten handy minibooks cover how search engines work, keyword strategy, competitive positioning, SEO Web design, content creation, linking, optimizing the foundations, analyzing results, international SEO, and search marketing. You’ll even learn some geeky things like HTML, JavaScript, and CSS, or how to match metatags and keywords to page content. Book I explores how search engines work and which ones offer the best exposure Learn to develop a keyword strategy and be competitive with Books II and III Book IV helps you design an SEO-friendly site, while in Book V you learn to create content that lures your audience Tips in Book VI show how to line up relevant links for a better search showing Book VII shows how to get more from your server and content management system Discover how to measure your site’s success in Book VIII Book IX helps you globalize your success by marketing in Asia, Europe, and Latin America Use SEO and Book X tips to build your brand With all this information and a Google AdWords gift card worth $25, Search Engine Optimization All-in-One For Dummies has what you need to make your site a hit with search engines. |
| hubspot agency los angeles: Go for No ! Richard Fenton, 2009 |
| hubspot agency los angeles: Weight of Glory C. S. Lewis, 2009-06-16 The classic Weight of Glory by C.S. Lewis, the most important Christian writer of the 20th century, contains nine sermons delivered by Lewis during World War Two. The nine addresses in Weight of Glory offer guidance, inspiration, and a compassionate apologetic for the Christian faith during a time of great doubt. |
| hubspot agency los angeles: Satan's Garden Kit Lyman, 2014-03-30 Dani and Keely imagined that life was more magical than others believed. If they had to be summed up, their one plus one would equal three. Together, they became something greater. It was twin sisters against the world. But the world had different plans. The man followed them to their secret tree house that unusually warm day in September. He only came for one, there and gone in the blink of an eye. Satan's Garden takes you on the six-year journey of two sisters who learn what it means to survive. It's a story of resiliency, hope, and above all, a bond that cannot be taken away. It teaches us how quickly life can change and yet how much of it we can change ourselves. |
| hubspot agency los angeles: Dying for Purpose Micah McElveen, 2021-12-10 Through his own death in 1995, author Micah McElveen was challenged to think differently about purpose, and now challenges us to do the same. McElveen discovered that purpose was never designed to be a destination, but rather a bridge connecting you to the place where you are designed to make a difference. The result has led to a life of radical decisions and harrowing stories, all in the name of purpose. McElveen's unique approach to narrative engulfs readers in thought-provoking views on poverty, success, life, and death. Dying for Purpose will encourage you to truly live. |
| hubspot agency los angeles: Inbound Marketing Brian Halligan, Dharmesh Shah, 2009-10-19 Stop pushing your message out and start pulling your customers in Traditional outbound marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online. Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites. • Improve your rankings in Google to get more traffic • Build and promote a blog for your business • Grow and nurture a community in Facebook, LinkedIn, Twitter, etc. • Measure what matters and do more of what works online The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell. |
| hubspot agency los angeles: CEO Branding Marc Fetscherin, 2015-06-19 CEO Branding advances our understanding of the importance and impact that CEOs have on companies. In recent years, there has been a growing body of interdisciplinary literature on this powerful aspect of branding, and Fetscherin has invited a leading panel of international scholars and practitioners to contribute original chapters in their area of expertise. The book introduces the concept of the CEO as a brand, and outlines the 4Ps of this branding mix – the CEO (person), personality, prestige (reputation), and performance. It discusses the CEO branding process, and demonstrates the many ways in which this ‘human brand’ affects the company in financial terms (such as performance, profit, and stock returns), as well as non-financial terms (reputation, trust, and firm strategy). The book also includes ‘lessons learned’ and many examples that illustrate how companies can measure and manage the CEO brand. This comprehensive, authoritative volume will give students, researchers, marketing and communication managers, and CEOs themselves a thorough understanding of all aspects of the CEO brand. A must read for any CEO who is serious about developing, managing and measuring their own brand. For more information, visit www.ceobranding.org |
| hubspot agency los angeles: Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less Joe Pulizzi, 2013-09-27 Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World. |
| hubspot agency los angeles: The Client Acquisition Blueprint Hugo Fernandez, 2017-05-31 ATTENTION! If You're an Entrepreneur Looking for Proven Ways to Attract More Clients, Make More Money, and Eliminate the Competition... Then you must read The Client Acquisition Blueprint. Learn the secrets to predictable and sustainable growth. Imagine that you could have a steady stream of people who WANT your products and services, calling you, following you on social media, and messaging you for help - each and every day. Imagine then that you were able to turn these leads into quality clients - that not only valued you, but also demonstrated that respect by compensating you at the rates you truly deserve... in ADVANCE! Well you don't have to imagine any longer - in this new book from the CEO of Just Digital Inc, Hugo Fernandez, you will discover: 1) The 10 keys to an EPIC online presence and the #1 thing you MUST have in your strategy to develop an unshakeable marketing foundation 2) The secret to generating all the leads you could ever want - including the Not-So-Obvious questions you need to answer to attract highly qualified, easy-to-work with potential clients. 3) The top mistakes in marketing that could be costing you tens-if-not-hundreds of thousands of dollars... and the specific steps you must take to make sure every your efforts produce maximum results. 4) An EASY and AUTOMATED way to close more prospects (Even if you HATE selling, this eliminates all stress, fear, and doubt.) 5) Paid and Organic Traffic Mastery: The Fail-Proof Facebook Ads, Google Adwords, and Organic Authority campaigns that nobody is talking about yet (Huge first mover advantage!) 6) How to create irresistible offers, lead magnets, and landing pages to convert website visitors into leads. 7) The Profit Path: How to maximize your ROI and profits! How will you make money and how do you know if what you're doing is actually working? Most business fail here. 8) The missing piece that can get you off the cash flow rollercoaster and allows you to scale your growth. And a whole lot more! A Simple 10 Step Blueprint For An Epic Online Presence + Marketing Strategy This book simplifies the proven strategies and techniques so even those with little to no marketing knowledge and experience can build an online presence that will help them grow their business. Reading this book and following these simple steps might just be what your business needs from you! REVIEWS There are very few companies that can take a vision, build a foundation and create a brand that gets results. The Just Digital Inc team does just that, and much more. If you're serious about taking your brand awareness, customer experience, and most importantly your RESULTS to a whole new level. I would strongly recommend this book. It will take all the headache out of building your brand and marketing your business, which in my opinion is priceless. In this ever changing economy, it's crucial you differentiate your business and actually stand out. -Peter Voogd, Author of 6 months to 6 figures and Founder of The Gamechangers Academy As a small business owner, it's difficult to always stay on target with respect to our marketing, sales, and end vision goals. Hugo has helped organize and keep us focussed on priorities so that we maintain efficiency and maximize our efforts. Most importantly, we are now working with clients who want to work with us (as opposed to chasing our clients) and that is priceless. Just Digital helped us not only understand that, but also paved the path for us to get there. -Edward P. CEO of Process Green |
| hubspot agency los angeles: Imagine Boston 2030 City Of Boston, 2017-09-08 Today, Boston is in a uniquely powerful position to make our city more affordable, equitable, connected, and resilient. We will seize this moment to guide our growth to support our dynamic economy, connect more residents to opportunity, create vibrant neighborhoods, and continue our legacy as a thriving waterfront city.Mayor Martin J. Walsh's Imagine Boston 2030 is the first citywide plan in more than 50 years. This vision was shaped by more than 15,000 Boston voices. |
| hubspot agency los angeles: Growth Hacking Raymond Fong, Chad Riddersen, 2017 In Growth Hacking: Silicon Valley's Best Kept Secret, growth consultants Raymond Fong and Chad Riddersen deconstruct the phenomenon used by Silicon Valley's fast growing tech elite, growth hacking. Raymond and Chad's framework, the ASP(TM), is an easy to understand blueprint that empowers any business to apply growth hacking. The ASP(TM) was developed through their work in the tech community and used to produce high-leverage, scalable growth for companies in a variety of industries including several companies featured on ABC's TV show Shark Tank. If you're looking for creative, cost-effective ways to grow your business, then ASP(TM) is the answer. |
| hubspot agency los angeles: Optimarketing Robert Rosenthal, 2014-05-12 Optimarketing is about optimizing every major aspect of your marketing. In Optimarketing: Marketing Optimization to Electrify Your Business, Robert Rosenthal shares lessons learned from thousands of marketing tests, dozens of record-breaking campaigns, and more than a century of marketing history. Readers are treated to more than 75 original essays and 12 case examples on what it genuinely takes to optimize marketing results. Rosenthal, founder of the award-winning Contenteurs marketing agency, reveals:* A characteristic the best marketers have in common* What it took to achieve tenfold response rate improvement for a Fortune 1,000 marketer * The marketing component that matters most when swinging for the fences* How innovators optimize every major marketing element* What great marketing campaigns have in common* Organic ways to grow groundbreaking marketing ideas* The marketing technique that almost always raises response rates* How to easily and quickly run high-impact marketing tests* Tips on rapidly evolving your optimal marketing mix* How to turn your website into a bigger revenue driver* Techniques to beat successful marketing approaches in measurable terms * What it takes to optimize your marketing content across media - including social* Strategies and tactics to optimize lead generation and one-step selling* What every marketer should know about concepts, copy, and graphic design* How to build a reliable marketing machine * A special section, The Mind of the OptimarketerOptimarketing: Marketing Optimization to Electrify Your Business is required reading for everyone out to optimize their marketing. Discover how to transform your marketing outcomes, run the most profitable marketing of your career, and make your work more fulfilling. |
| hubspot agency los angeles: Content-Based Networking Carbary Carbary, 2019-12-18 There's a reason everyone says it's not what you know, it's who you know. If you're striving to reach ambitious goals, it's impossible without the right relationships. So how do you reverse-engineer relationships with the exact people you want to know? Through his podcast B2B Growth and his company Sweet Fish Media, James Carbary has pioneered a concept called content-based networking--a new approach to building your professional network. Instead of relying on chance encounters and random in-person events, content-based networking allows you to connect with anyone, at any time, and from anywhere in the world. In Content-Based Networking, you'll learn a proven three-part framework to consistently connect with potential customers, investors, referral partners, industry influencers, and anyone in between. Using this framework, you'll develop thought leadership in your industry, while simultaneously creating meaningful relationships with the exact people that can help you reach your goals and dreams. |
| hubspot agency los angeles: Marketing Accountability for Marketing and Non-Marketing Outcomes V. Kumar, David W. Stewart, 2021-09-27 Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. |
| hubspot agency los angeles: The Foundation Directory Foundation Center, 2006-03 The premier guide to America's top funders. The new edition features key facts on the top 10,000 U.S. foundations by total giving--indexed by name, types of support, subject field, state, key officials. For ease of access, over 1,100 entries new to this edition are also indexed. Enhanced with more than 50,000 sample grants, the Directory provides valuable insight into foundation giving priorities. |
HubSpot Community - Welcome to Community's Breeze AI …
Sep 18, 2024 · Hi & welcome to HubSpot’s Breeze, HubSpot’s collection of AI tools, your ultimate resource for tips and tricks to help you get started effortlessly and unlock value quickly - all …
HubSpot Community
Welcome to the HubSpot Community! Connect with peers, maximize your HubSpot knowledge, and learn how to grow better with HubSpot.
HubSpot Community - Releases and Updates - HubSpot Community
Jun 2, 2025 · HubSpot is the first CRM to launch a deep research connector with ChatGPT. The new HubSpot deep research connector lets you apply powerful...
HubSpot's New Lead Scoring: Your Guide to the August 2025 …
Feb 18, 2025 · Navigating the Transition: Migrating from Legacy Scoring to HubSpot's New Lead & Health Scoring Apps; Redesigned Create Workflow Experience; Empower Your Sales Team …
[Live] Lead Management in Prospecting Workspace - HubSpot
Oct 19, 2023 · HubSpot is adding a new object to Sales Hub called ‘Leads’. Leads transform how sellers can manage prospecting and qualification efforts for both inbound and outbound …
Understand How The HubSpot CRM Is Structured
Dec 20, 2023 · All HubSpot accounts use five standard objects: contacts, companies, leads, deals, and tickets. There are additional objects, such as conversations, products, quotes, and …
Tracking and reporting on events and attendance - HubSpot
Oct 21, 2020 · This has been asked in a variety of ways, but I wanted to start a new thread since marketing events and custom objects have been rolled out to see if there are any new …
Solved: HubSpot Community - Core seat and Pro Seat …
Nov 29, 2024 · The main difference between Core seats and Pro seats in HubSpot is the level of features and functionalities available. Pro seats typically offer advanced tools for sales …
Get Started with Sales Hub Professional - HubSpot
Mar 19, 2024 · Get help with Hubspot Knowledge Base articles; HubSpot Sales Professional is a great solution for businesses looking to elevate their sales efforts. Leveraging HubSpot’s …
HubSpot Support Hours & Observed Holidays
Mar 13, 2024 · HubSpot has a global support team that operates 24 hours a day, 7 days a week, to assist customers worldwide. Different regions have specific support hours to ensure …
HubSpot Community - Welcome to Community's Breeze AI …
Sep 18, 2024 · Hi & welcome to HubSpot’s Breeze, HubSpot’s collection of AI tools, your ultimate resource for tips and tricks to help you get started effortlessly and unlock value quickly - all …
HubSpot Community
Welcome to the HubSpot Community! Connect with peers, maximize your HubSpot knowledge, and learn how to grow better with HubSpot.
HubSpot Community - Releases and Updates - HubSpot Community
Jun 2, 2025 · HubSpot is the first CRM to launch a deep research connector with ChatGPT. The new HubSpot deep research connector lets you apply powerful...
HubSpot's New Lead Scoring: Your Guide to the August 2025 …
Feb 18, 2025 · Navigating the Transition: Migrating from Legacy Scoring to HubSpot's New Lead & Health Scoring Apps; Redesigned Create Workflow Experience; Empower Your Sales Team …
[Live] Lead Management in Prospecting Workspace - HubSpot
Oct 19, 2023 · HubSpot is adding a new object to Sales Hub called ‘Leads’. Leads transform how sellers can manage prospecting and qualification efforts for both inbound and outbound …
Understand How The HubSpot CRM Is Structured
Dec 20, 2023 · All HubSpot accounts use five standard objects: contacts, companies, leads, deals, and tickets. There are additional objects, such as conversations, products, quotes, and …
Tracking and reporting on events and attendance - HubSpot
Oct 21, 2020 · This has been asked in a variety of ways, but I wanted to start a new thread since marketing events and custom objects have been rolled out to see if there are any new …
Solved: HubSpot Community - Core seat and Pro Seat differences ...
Nov 29, 2024 · The main difference between Core seats and Pro seats in HubSpot is the level of features and functionalities available. Pro seats typically offer advanced tools for sales …
Get Started with Sales Hub Professional - HubSpot
Mar 19, 2024 · Get help with Hubspot Knowledge Base articles; HubSpot Sales Professional is a great solution for businesses looking to elevate their sales efforts. Leveraging HubSpot’s …
HubSpot Support Hours & Observed Holidays
Mar 13, 2024 · HubSpot has a global support team that operates 24 hours a day, 7 days a week, to assist customers worldwide. Different regions have specific support hours to ensure …
