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| handbook of political marketing: Routledge Handbook of Political Marketing Jennifer Lees-Marshment, 2012-03-12 With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality scholarship from across the globe. This work provides an accessible introduction to the field, international in both content and authorship, which will set the direction of future research. Routledge Handbook of Political Marketing contains cutting edge contributions written by academic experts and informed practitioners but will also have a cohesive structure, containing emerging areas and authors alongside established ones. The handbook addresses the practicalities as well as the broader impact of political marketing on politics including its’ role in the changing relationship between political leaders, parties and voters. With each chapter providing a comparative and carefully structured discussion of a key topic, the handbook examines issues within the following broad themes: Understanding the market, gathering ideas, and debate Product development, branding and strategy Internal Marketing Communicating and connecting with the public Government Marketing - delivery, policy and leadership With each chapter written to a common template presenting new research and contemporary case studies, the handbook combines a succinct presentation of the latest research with an accessible and systematic format that will be of great interest to scholars and practitioners alike. |
| handbook of political marketing: The SAGE Handbook of Political Advertising Lynda Lee Kaid, Christina Holtz-Bacha, 2006-06-14 The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world. Editors Lynda Lee Kaid and Christina Holtz-Bacha, along with an international group of contributors, examine the differences as well as the similarities of political advertising in established and evolving democratic governments. Key Features: Offers an international perspective: This Handbook examines the political television advertising process that has evolved in democracies around the world, including countries in Asia, Europe, Australia, Africa, Latin America, and North America. In addition, a comparative overview addresses the effects of political advertising on the voters and the systems of which it is a part. Provides comprehensive coverage: For each country presented, an analysis is given of its political advertising history, its cultural implications, the political and regulatory systems related to political advertising, the effects of media system structures, and the effects of new technologies. Includes examples from recent elections: The role specific candidate- or party-controlled television plays in a specific region′s electoral process is examined. Original research on recent elections confirms the expanding significance of this form of political communication. This is an excellent resource for media professionals and practicing journalists, as well as a welcome addition to any academic library. It can also be used as a textbook for advanced undergraduate and graduate courses on Political Advertising in the fields of Political Science, Communication, Broadcasting, Journalism, and International Relations. |
| handbook of political marketing: Routledge Handbook of Political Management Dennis W. Johnson, 2010-03-17 A comprehensive overview of the field of applied politics, encompassing political consulting, campaigns and elections, lobbying and advocacy, grass roots politics, fundraising, media and political communications, the role of the parties, political leadership, and the ethical dimensions of public life. |
| handbook of political marketing: Political Marketing Kostas Gouliamos, Antonis Theocharous, Bruce I. Newman, 2013-11-12 A guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the field of political marketing. In the course of the book, the editors and contributors consider ‘culture’ as a distinctive concept with transformative capacities that need further and deeper development in the engineering of the political marketing process. This may be introduced and, consequently, lead to broad formulation of a ‘campaign culture’. Indeed, understanding and adapting a broader ‘campaign culture’, political marketing models may be seen as sets of pathways of key resources resulting viability in human assets, forms of influence, class stratification, alternative flows of information or networking and intercultural knowledge – sharing activity. This book consists of 18 chapters which deal with aspects of political marketing and ‘campaign culture.’ Theoretical chapters are found first, followed by two chapters that deal with theoretical issues which became a subject of research. Next presented are the articles that study aspects of electoral behavior, followed by the papers that analyze aspects of nationalism & national identity. Finally, the book concludes with three case studies on various issues in political marketing. |
| handbook of political marketing: The Oxford Handbook of Political Economy Barry R. Weingast, Donald Wittman, 2008-06-19 Over its lifetime, 'political economy' has had different meanings. This handbook views political economy as a synthesis of the various strands of social science, treating it as the methodology of economics applied to the analysis of political behaviour and institutions. |
| handbook of political marketing: The Mass Marketing of Politics Bruce I. Newman, 1999-07-02 Bruce I. Newman tells us briskly, firmly what our instincts also tell us: We are mass marketing images rather than providing real leadership. --Paul Simon, Former U.S. Senator, Public Policy Institute, Southern Illinois University Gatorade and Coke do it, so do candidates for high office--they manufacture images and manipulate reality to win our favor. In this insightful and compelling study, Bruce I. Newman demonstrates what politicians and interest groups are doing to us and what we need to do to strengthen our democracy. --Dennis W. Johnson, Associate Dean, George Washington University Bruce Newman has written an incisive account of the role that marketing plays in contemporary politics. He argues persuasively that mass marketing techniques are profoundly changing and corroding American politics. His book provides an enlightful analysis of the ways in which marketers have transformed the presidential election. --Richard M. Perloff, author of Political Communication: Politics, Press and Public in America This book is a must read for anyone concerned about the growing trend of sound bite over substance, willful manipulation of the media over honest engagement of the American Public. --David Wilhelm, Former Chair of the Democratic National Committee While marketing has led to better quality in most markets, we are beginning to have serious doubts about what is doing to the quality of political life. Bruce Newman raises serious questions about whether anyone of merit can get elected today without the support of expensive and sophisticated marketing machinery. --Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University Marketing, not ideology, drives America′s contemporary political system, with an emphasis on image over substance, personality over issues, and 30-second sound bites over meaningful dialogue. Through the use of carefully crafted messages meant to manipulate voter thinking, the same marketing tactics used by Fortune 500 companies is shaping public opinion. The Mass Marketing of Politics details how marketing tactics are being used to determine public opinion, win votes, and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool and offers solutions to fix our political system before it is too late. Bruce I. Newman is the author of The Marketing of the President (Sage, 1993) and the forthcoming Handbook of Political Marketing. He has served as a communication advisor to top White House officials and has written widely on the subject of political marketing in both scholarly and popular media. The Mass Marketing of Politics is provocative and essential reading for anyone interested in American politics, marketing, political communication, and media studies. |
| handbook of political marketing: Political Marketing Jennifer Lees-Marshment, 2014-05-09 Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics. This book is supported by an online resource site, www.political-marketing.org/, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing. |
| handbook of political marketing: Handbook of Political Communication Research Lynda Lee Kaid, 2004-07-19 This volume brings together the major thrusts of research and theory in political communication. For scholars/researchers/students in political communication, mass communication, and political science; and for readers in public opinion, political psychol |
| handbook of political marketing: Campaign Communication and Political Marketing Philippe J. Maarek, 2011-03-21 Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. Offers comparative analyses of campaigns from country to country Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy Analyses the impact of digital media and 24/7 news cycle on campaign conduct |
| handbook of political marketing: Handbook of Political Marketing Bruce I. Newman, 1999-08-13 This Handbook brings together in one volume the work of the world's foremost political consultants, marketing experts, and political scientists. Scholars and political professionals from nine different countries have contributed original chapters that provide a state-of-the-art review of the role of marketing good and bad in political campaigns. The Handbook's 40 chapters are organized in six sections that provide an exhaustive review of political marketing. Each section includes a rich blend of academic and practitioner authors, often collaborating on chapters, resulting in a rich blend of theory and practice. The Handbook of Political Marketing is the essential field manual for academics, politicians, campaign specialists, and anyone interested in the role of marketing in politics. |
| handbook of political marketing: The Marketing of the President Bruce I. Newman, 1994 Professor Bruce I. Newman correctly points out that in this information age, a candidate and his staff can test a new issue or idea very quickly, and if it looks salable, arrange to have the candidate get it before the correct bloc of voters in a very short period of time. . . . Newman is also correct in noting that the political party, as an institution, is no longer as dominant in elections. . . . Political junkies will love this material. --Conservative Review The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell legal and medical services. Bruce I. Newman addresses issues of serious concern to the health of the political process as he examines the roles of polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed--for better or worse--by the use of marketing techniques. |
| handbook of political marketing: A Research Agenda for Political Marketing Newman, Bruce I., Newman, Todd P., 2022-04-12 This Research Agenda documents and establishes the thinking of leading scholars in the field of political marketing and related sub-fields, also encompassing additional social science disciplines that intersect at the crossroads of political marketing. |
| handbook of political marketing: The Oxford Handbook of American Elections and Political Behavior Jan E. Leighley, 2012-02-16 The Oxford Handbooks of American Politics are the essential guide to the study of American political life in the 21st Century. With engaging contributions from the major figures in the field The Oxford Handbook of American Elections and Political Behavior provides the key point of reference for anyone working in American Politics today |
| handbook of political marketing: The Oxford Handbook of Political Methodology Janet M. Box-Steffensmeier, Henry E. Brady, David Collier, 2008-08-21 Political methodology has changed dramatically over the past thirty years, and many new methods and techniques have been developed. Both the Political Methodology Society and the Qualitative/Multi-Methods Section of the American Political Science Association have engaged in ongoing research and training programs that have advanced quantitative and qualitative methodology. The Oxford Handbook of Political Methodology presents and synthesizes these developments. The Handbook provides comprehensive overviews of diverse methodological approaches, with an emphasis on three major themes. First, specific methodological tools should be at the service of improved conceptualization, comprehension of meaning, measurement, and data collection. They should increase analysts' leverage in reasoning about causal relationships and evaluating them empirically by contributing to powerful research designs. Second, the authors explore the many different ways of addressing these tasks: through case-studies and large-n designs, with both quantitative and qualitative data, and via techniques ranging from statistical modelling to process tracing. Finally, techniques can cut across traditional methodological boundaries and can be useful for many different kinds of researchers. Many of the authors thus explore how their methods can inform, and be used by, scholars engaged in diverse branches of methodology. |
| handbook of political marketing: The Oxford Handbook of Political Institutions R. A. W. Rhodes, Sarah A. Binder, Bert A. Rockman, 2008-06-13 The study of political institutions is among the founding pillars of political science. With the rise of the 'new institutionalism', the study of institutions has returned to its place in the sun. This volume provides a comprehensive survey of where we are in the study of political institutions, covering both the traditional concerns of political science with constitutions, federalism and bureaucracy and more recent interest in theory and the constructed nature of institutions. The Oxford Handbook of Political Institutions draws together a galaxy of distinguished contributors drawn from leading universities across the world. Authoritative reviews of the literature and assessments of future research directions will help to set the research agenda for the next decade. |
| handbook of political marketing: The SAGE Handbook of Political Communication Holli A Semetko, Margaret Scammell, 2012-04-03 This authoritative and comprehensive survey of political communication draws together a team of the world′s leading scholars to provide a state-of-the-art review that sets the agenda for future study. It is divided into five sections: Part One: explores the macro-level influences on political communication such as the media industry, new media, technology, and political systems Part Two: takes a grassroots perspective of the influences of social networks - real and online - on political communication Part Three: discusses methodological advances in political communication research Part Four: focuses on power and how it is conceptualized in political communication Part Five: provides an international, regional, and comparative understanding of political communication in its various contexts The SAGE Handbook of Political Communication is an essential benchmark publication for advanced students, researchers and practitioners in the fields of politics, media and communication, sociology and research methods. |
| handbook of political marketing: Global Political Marketing Jennifer Lees-Marshment, Chris Rudd, Jesper Stromback, 2009-10-16 There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies. Written by a team of 25 international expert authors, the volume explores the impact of systemic features such as the party and electoral system, analysing how parties use marketing through 14 detailed country studies. The book explores the notion that political marketing is used by parties to both sell and design political products, is by no means confined to the opposition, and that many opinions besides those of the voters are considered in product design, including ideological anchors, expert opinion and party members’ input. The authors also explore how other factors impact on political marketing effectiveness, such as the ability of governments to communicate delivery, stay in touch, the role of the media and party unity and culture. Finally the work discusses the democratic implications of market-oriented parties, highlighting the need for debate about the relationship between citizens and governments and the prospects for democracy in the 21st century. Including a practitioner perspective as well as rigorous academic analysis, this collection provides the first global comprehensive overview of how political parties market themselves, it will be of great interest to all scholars of political marketing, parties and elections and comparative politics. |
| handbook of political marketing: The Cambridge Handbook of Political Psychology Danny Osborne, Chris G. Sibley, 2022-02-28 The Cambridge Handbook of Political Psychology provides a comprehensive review of the psychology of political behaviour from an international perspective. Its coverage spans from foundational approaches to political psychology, including the evolutionary, personality and developmental roots of political attitudes, to contemporary challenges to governance, including populism, hate speech, conspiracy beliefs, inequality, climate change and cyberterrorism. Each chapter features cutting-edge research from internationally renowned scholars who offer their unique insights into how people think, feel and act in different political contexts. By taking a distinctively international approach, this handbook highlights the nuances of political behaviour across cultures and geographical regions, as well as the truisms of political psychology that transcend context. Academics, graduate students and practitioners alike, as well as those generally interested in politics and human behaviour, will benefit from this definitive overview of how people shape - and are shaped by - their political environment in a rapidly changing twenty-first century. |
| handbook of political marketing: On Message Pippa Norris, John Curtice, David Sanders, Margaret Scammell, Holli A Semetko, 1999-05-26 To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public′s civic engagement, agenda priorities, and party preferences. |
| handbook of political marketing: The Oxford Handbook of Public Policy Michael Moran, Martin Rein, Robert E. Goodin, 2008-06-13 The Oxford Handbooks of Political Science is a ten-volume set of reference books offering authoritative and engaging critical overviews of the state of political science. Each volume focuses on a particular part of the discipline, with volumes on Public Policy, Political Theory, Political Economy, Contextual Political Analysis, Comparative Politics, International Relations, Law and Politics, Political Behavior, Political Institutions, and Political Methodology. The project as a whole is under the General Editorship of Robert E. Goodin, with each volume being edited by a distinguished international group of specialists in their respective fields. The books set out not just to report on the discipline, but to shape it. The series will be an indispensable point of reference for anyone working in political science and adjacent disciplines. Public policy is the business end of political science. It is where theory meets practice in the pursuit of the public good. Political scientists approach public policy in myriad ways. Some approach the policy process descriptively, asking how the need for public intervention comes to be perceived, a policy response formulated, enacted, implemented, and, all too often, subverted, perverted, altered, or abandoned. Others approach public policy more prescriptively, offering politically-informed suggestions for how normatively valued goals can and should be pursued, either through particular policies or through alternative processes for making policy. Some offer their advice from the Olympian heights of detached academic observers, others as 'engaged scholars' cum advocates, while still others seek to instil more reflective attitudes among policy practitioners themselves toward their own practices. The Oxford Handbook of Public Policy mines all these traditions, using an innovative structure that responds to the very latest scholarship. Its chapters touch upon institutional and historical sources and analytical methods, how policy is made, how it is evaluated and how it is constrained. In these ways, the Handbook shows how the combined wisdom of political science as a whole can be brought to bear on political attempts to improve the human condition. |
| handbook of political marketing: Cambridge Handbook of Experimental Political Science James N. Druckman, Donald P. Greene, James H. Kuklinski, 2011-06-06 This volume provides the first comprehensive overview of how political scientists have used experiments to transform their field of study. |
| handbook of political marketing: The Oxford Handbook of Electoral Persuasion Elizabeth Suhay, Bernard Grofman, Alexander H. Trechsel, 2020-04-01 Elections are the means by which democratic nations determine their leaders, and communication in the context of elections has the potential to shape people's beliefs, attitudes, and actions. Thus, electoral persuasion is one of the most important political processes in any nation that regularly holds elections. Moreover, electoral persuasion encompasses not only what happens in an election but also what happens before and after, involving candidates, parties, interest groups, the media, and the voters themselves. This volume surveys the vast political science literature on this subject, emphasizing contemporary research and topics and encouraging cross-fertilization among research strands. A global roster of authors provides a broad examination of electoral persuasion, with international perspectives complementing deep coverage of U.S. politics. Major areas of coverage include: general models of political persuasion; persuasion by parties, candidates, and outside groups; media influence; interpersonal influence; electoral persuasion across contexts; and empirical methodologies for understanding electoral persuasion. |
| handbook of political marketing: Political Campaign Communicaton Lynda Lee Kaid, Anne Johnston Wadsworth, 1985-07-28 No descriptive material is available for this title. |
| handbook of political marketing: The Oxford Handbook of Comparative Politics Carles Boix, Susan Carol Stokes, 2007 The Oxford Handbooks of Political Science is a ten-volume set of reference books offering authoritative and engaging critical overviews of the state of political science. Each volume focuses on a particular part of the discipline, with volumes on Public Policy, Political Theory, Political Economy, Contextual Political Analysis, Comparative Politics, International Relations, Law and Politics, Political Behavior, Political Institutions, and Political Methodology. The project as a whole is under the General Editorship of Robert E. Goodin, with each volume being edited by a distinguished international group of specialists in their respective fields. The books set out not just to report on the discipline, but to shape it. The series will be an indispensable point of reference for anyone working in political science and adjacent disciplines. The Oxford Handbook of Comparative Politics offers a critical survey of the field of empirical political science through the collection of a set of chapters written by forty-seven top scholars in the discipline of comparative politics. Part I includes chapters surveying the key research methodologies employed in comparative politics (the comparative method; the use of history; the practice and status of case-study research; the contributions of field research) and assessing the possibility of constructing a science of comparative politics. Parts II to IV examine the foundations of political order: the origins of states and the extent to which they relate to war and to economic development; the sources of compliance or political obligation among citizens; democratic transitions, the role of civic culture; authoritarianism; revolutions; civil wars and contentious politics. Parts V and VI explore the mobilization, representation and coordination of political demands. Part V considers why parties emerge, the forms they take and the ways in which voters choose parties. It then includes chapters on collective action, social movements and political participation. Part VI opens up with essays on the mechanisms through which political demands are aggregated and coordinated. This sets the agenda to the systematic exploration of the workings and effects of particular institutions: electoral systems, federalism, legislative-executive relationships, the judiciary and bureaucracy. Finally, Part VII is organized around the burgeoning literature on macropolitical economy of the last two decades. |
| handbook of political marketing: The Oxford Handbook of Contextual Political Analysis Robert E. Goodin, Charles Tilly, 2006 The Oxford Handbooks of Political Science is a ten-volume set of reference books offering authoritative and engaging critical overviews of the state of political science. Each volume focuses on a particular part of the discipline, with volumes on Public Policy, Political Theory, Political Economy, Contextual Political Analysis, Comparative Politics, International Relations, Law and Politics, Political Behavior, Political Institutions, and Political Methodology. The project as a whole is under the General Editorship of Robert E. Goodin, with each volume being edited by a distinguished international group of specialists in their respective fields. The books set out not just to report on the discipline, but to shape it. The series will be an indispensable point of reference for anyone working in political science and adjacent disciplines. The Oxford Handbook of Contextual Political Analysis sets out to synthesize and critique for the first time those approaches to political science that offer a more fine-grained qualitative analysis of the political world. The work in the volume has a common aim in being sensitive to the thoughts of contextual nuances that disappear from large-scale quantitative modelling or explanations based on abstract, general, universal laws of human behavior. It shows that 'context matters' in a great many ways: philosophical context matters; psychological context matters; cultural and historical contexts matter; place, population, and technology all matter. By showcasing scholars who specialize in the analysis of all these contexts side-by-side, the Oxford Handbook of Contextual Political Analysis shows how political scientists can take those crucial contextual factors systematically into account. |
| handbook of political marketing: Handbook of Political Theory Gerald F Gaus, Chandran Kukathas, 2004-07-15 `This volume combines remarkable coverage and distinguished contributors. The inclusion of thematic, conceptual, and historical chapters will make it a valuable resource for scholars as well as students′ - Professor George Klosko, Department of Politics, University of Virginia This major new Handbook provides a definitive state-of-the-art review to political theory, past and present. It offers a complete guide to all the main areas and fields of political and philosophical inquiry today by the world′s leading theorists. The Handbook is divided into five parts which together serve to illustrate: - the diversity of political theorizing - the substantive theories that provide an over-aching analysis of the nature/or justification of the state and political life - the political theories that have been either formulated or resurgent in recent years - the current state of the central debates within contemporary political theory - the history of western political thought and its interpretations - traditions in political thought outside a western perspective. The Handbook of Political Theory marks a benchmark publication at the cutting edge of its field. It is essential reading for all students and academics of political theory and political philosophy around the world. |
| handbook of political marketing: Handbook of Research on the Political Economy of Communications and Media Karlidag, Serpil, Bulut, Selda, 2020-03-20 The political economy deals with the structure of production and the social relations of people in production. With its focus on structures and practices, the political economy also analyzes the contradictions of capitalism and suggests resistance and intervention strategies using methods from history, economics, sociology, and political science. The dominant commercial media in capitalism operates both as a product of economic and political structure and as an industrial institution with economic and political functions. Current Theories and Practice in the Political Economy of Communications and Media is a collection of innovative research on new approaches in the political economy of communication in the process of globalization. While highlighting topics including consumer behavior, news production, and public relations, this book is ideally designed for newscasters, broadcasters, journalists, marketers, advertisers, production managers, researchers, industry professionals, academics, and students seeking to extend the border of standard political economy of communication studies into relatively undiscovered areas. |
| handbook of political marketing: The SAGE Handbook of Propaganda Paul Baines, Nicholas O′Shaughnessy, Nancy Snow, 2019-11-25 The SAGE Handbook of Propaganda unpacks the ever-present and exciting topic of propaganda to explain how it invades the human psyche, in what ways it does so, and in what contexts. As a beguiling tool of political persuasion in times of war, peace, and uncertainty, propaganda incites people to take, often violent, action, consciously or unconsciously. This pervasive influence is particularly prevalent in world politics and international relations today. In this interdisciplinary Handbook, the editors have gathered together a group of world-class scholars from Europe, America, Asia, and the Middle East, to discuss leadership propaganda, war propaganda, propaganda for peace marketing, propaganda as a psychological tool, terror-enhanced propaganda, and the contemporary topics of internet-mediated propaganda. Unlike previous publications on the subject, this book brings to the forefront current manifestations and processes of propaganda such as Islamist, and Far Right propaganda, from interdisciplinary perspectives. In its four parts, the Handbook offers researchers and academics of propaganda studies, peace and conflict studies, media and communication studies, political science and governance marketing, as well as intelligence and law enforcement communities, a comprehensive overview of the tools and context of the development and evolution of propaganda from the twentieth century to the present: Part One: Concepts, Precepts and Techniques in Propaganda Research Part Two: Methodological Approaches in Propaganda Research Part Three: Tools and Techniques in Counter-Propaganda Research Part Four: Propaganda in Context |
| handbook of political marketing: The SAGE Handbook of Political Science Dirk Berg-Schlosser, Bertrand Badie, Leonardo Morlino, 2020-02-11 The SAGE Handbook of Political Science presents a major retrospective and prospective overview of the discipline. Comprising three volumes of contributions from expert authors from around the world, the handbook aims to frame, assess and synthesize research in the field, helping to define and identify its current and future developments. It does so from a truly global and cross-area perspective Chapters cover a broad range of aspects, from providing a general introduction to exploring important subfields within the discipline. Each chapter is designed to provide a state-of-the-art and comprehensive overview of the topic by incorporating cross-cutting global, interdisciplinary, and, where this applies, gender perspectives. The Handbook is arranged over seven core thematic sections: Part 1: Political Theory Part 2: Methods Part 3: Political Sociology Part 4: Comparative Politics Part 5: Public Policies and Administration Part 6: International Relations Part 7: Major Challenges for Politics and Political Science in the 21st Century |
| handbook of political marketing: Handbook on Political Trust Sonja Zmerli, Tom W. G. van der Meer, 2017 Political trust - in government, parliament, or political parties - has taken centre stage in political science for more than half a century, reflecting ongoing concerns with the legitimacy and functioning of representative democracy. To provide scholars, students and policy makers with a tool to navigate through the complexity of causes and consequences of political trust, this Handbook offers an excellent overview of the conceptual, theoretical, methodological and empirical state of the art, complemented by accounts of regional particularities, and authored by international experts in this field. |
| handbook of political marketing: The Oxford Handbook of American Political Parties and Interest Groups L. Sandy Maisel, Jeffrey M. Berry, 2010-01-28 The Oxford Handbooks of American Politics is a set of reference books offering authoritative and engaging critical overviews of the state of scholarship on American politics. Each volume focuses on a particular aspect of the field. The project is under the General Editorship of George C. Edwards III, and distinguished specialists in their respective fields edit each volume. The Handbooks aim not just to report on the discipline, but also to shape it as scholars critically assess the scholarship on a topic and propose directions in which it needs to move. The series is an indispensable reference for anyone working in American politics. The Oxford Handbook of American Political Parties and Interest Groups is a major new volume that will help scholars assess the current state of scholarship on parties and interest groups and the directions in which it needs to move. Never before has the academic literature on political parties received such an extended treatment. Thirty chapters critically assess both the major contributions to the literature and the ways in which it has developed. With contributions from most of the leading scholars in the field, the volume provides a definitive point of reference for all those working in and around the area. Equally important, the authors also identify areas of new and interesting research. These chapters offer a distinctive point of view, an argument about the successes and failures of past scholarship, and a set of recommendations about how future work ought to develop. This volume will help set the agenda for research on political parties and interest groups for the next decade. General Editor for The Oxford Handbooks of American Politics: George C. Edwards III |
| handbook of political marketing: A Theory of Political Choice Behavior Bruce I. Newman, Jagdish N. Sheth, 1987-01-19 The first book to examine voter behavior from both psychological and marketing perspectives, A Theory of Political Choice Behavior provides the tools politicians need to understand today's voter. It puts forth a comprehensive theory of voting behavior and empirically tests it on four recent elections; its prediction rate is as high as 95 percent in some cases. Section A examines the need to understand voter behavior and analyzes the traditional methods researchers have used in the past; Section B puts forth the author's new theory; Section C tests that theory; and Section D describes its implications for the present and the future. A tested recipe book for public policymakers as well as candidates, their media people, and their campaign strategists on all levels, this volume also includes sample surveys which pollsters can use to design their own polls. |
| handbook of political marketing: The New Handbook of Political Sociology Thomas Janoski, Cedric de Leon, Joya Misra, Isaac William Martin, 2020-03-05 Political sociology is a large and expanding field with many new developments, and The New Handbook of Political Sociology supplies the knowledge necessary to keep up with this exciting field. Written by a distinguished group of leading scholars in sociology, this volume provides a survey of this vibrant and growing field in the new millennium. The Handbook presents the field in six parts: theories of political sociology, the information and knowledge explosion, the state and political parties, civil society and citizenship, the varieties of state policies, and globalization and how it affects politics. Covering all subareas of the field with both theoretical orientations and empirical studies, it directly connects scholars with current research in the field. A total reconceptualization of the first edition, the new handbook features nine additional chapters and highlights the impact of the media and big data. |
| handbook of political marketing: The Sage Handbook of Political Marketing Paul Baines, Phil Harris, Denisa Hejlova, Costas Panagopoulos, 2025-08-30 A comprehensive resource that explores the global and contemporary practices of political marketing, offering insights from diverse regions and addressing the latest trends and challenges. |
| handbook of political marketing: Routledge Handbook of Political Marketing , |
| handbook of political marketing: Political Marketing Jennifer Lees-Marshment, 2009-09-10 Political Marketing is the first comprehensive textbook to focus on political marketing, and introduces students to how candidates, parties, elected officials and governments around the world utilise marketing concepts and tools win elections and remain in office.analyses the implications of political marketing for democracy - are we happy to be 'citizen-consumers'?Drawing on the latest theoretical work and providing the broadest collation of international political marketing research available, this text:examines a wide range of political marketing topics including the rise of the political consumer, market intelligence and segmentation, opposition research, e-marketing, direct mail, market-orientation and strategy, internal marketing, product re-development, branding, local political marketing, marketing in government, delivery and global knowledge transferfeatures over 40 case studies written by international specialists in over 20 countries, and practitioner perspectives from those currently engaged in political marketingillustrates theories with clear examples integrated with topical discussion points, and provides essay and applied assessment suggestions in each chapter. Presented in clear and engaging style, this textbook offers sophisticated understanding of this exciting new area. Written by a leading expert in the field, it is essential reading for all students of political marketing, parties and elections and comparative politics. |
| handbook of political marketing: Political Marketing in the United States Jennifer Lees-Marshment, Brian Conley, Kenneth Cosgrove, 2014-08-28 Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Empirical examples as well as useful theoretical frameworks Discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections. |
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Blusa Handbook confeccionada em malha trabalhada com detalhe de lurex. Sua modelagem cropped, gola alta, frente com recorte orgânico e barra assimétrica, manga longa punho com …
Vestido Recorte Sensualite - Handbook Online
Vestido Handbook confeccionada em tecido de malha plissada com brilho. Sua modelagem justa, decote redondo, manga longa, recorte vazado na cintura com fita para regulagem, com barra …
Blusa Decote Canoa Bege | Handbook
Blusa Handbook confeccionada em renda vazada com detalhes de paetê. Com modelagem justa, gola canoa, com forro solto no busto, mangas longas e barra reta. Perfeita para curtir uma …
Saia Transpassada Detalhe De Ilhós Cinza | Handbook
Saia Handbook confeccionada em malha encorpada acetinada. Com modelagem evasê de cintura alta, apresenta frente dupla transpassada com detalhes em ilhós na cor níquel e …
Jaqueta Parka Issey Preto | Handbook
Jaqueta Handbook confeccionado em tecido com imitação de couro plissado. Sua modelagem parka, abertura frontal com vista larga, cintura modelada com faixa para amarração. Super …
Vestido Longo Fenda Flower Estampado | Handbook
Vestido Handbook confeccionado em tule estampado com transparência, este vestido apresenta modelagem justa e comprimento longo. O decote assimétrico, com uma alça única, e a linda …
Pochete Handbook Polonia Preto | Handbook
Se antes muitos caras tinham certo preconceito com a pochete , hoje em uma releitura caiu nas garça da Handbook para os caras mais estiloso ou para aqueles que procuram comodidade, …
Jaqueta Capuz Dil - Handbook Online
Jaqueta Handbook confeccionada em tecido de nylon. Sua modelagem comprimento mais curto, caimento solto ao corpo, bolso frontal com detalhe de zíper, capuz ajustável, abertura frontal …
Calça Jogger Acetinado Off White | Handbook
Calça Handbook confeccionada em tecido plano com um toque acetinado. Com modelagem jogger, possui cós tradicional com passantes, pregas frontais e barra da perna com punho …
Vestido Tubinho Adriana Preto | Handbook
Vestido da Handbook confeccionado em malha trabalhada, com modelagem justa que valoriza a silhueta. O design conta com gola alta e fechamento em botão na nuca, garantindo um ajuste …
Blusa Barra Assimétrica Off White | Handbook
Blusa Handbook confeccionada em malha trabalhada com detalhe de lurex. Sua modelagem cropped, gola alta, frente com recorte orgânico e barra assimétrica, manga longa punho com …
Vestido Recorte Sensualite - Handbook Online
Vestido Handbook confeccionada em tecido de malha plissada com brilho. Sua modelagem justa, decote redondo, manga longa, recorte vazado na cintura com fita para regulagem, com barra …
Blusa Decote Canoa Bege | Handbook
Blusa Handbook confeccionada em renda vazada com detalhes de paetê. Com modelagem justa, gola canoa, com forro solto no busto, mangas longas e barra reta. Perfeita para curtir uma …
Saia Transpassada Detalhe De Ilhós Cinza | Handbook
Saia Handbook confeccionada em malha encorpada acetinada. Com modelagem evasê de cintura alta, apresenta frente dupla transpassada com detalhes em ilhós na cor níquel e …
Jaqueta Parka Issey Preto | Handbook
Jaqueta Handbook confeccionado em tecido com imitação de couro plissado. Sua modelagem parka, abertura frontal com vista larga, cintura modelada com faixa para amarração. Super …
Vestido Longo Fenda Flower Estampado | Handbook
Vestido Handbook confeccionado em tule estampado com transparência, este vestido apresenta modelagem justa e comprimento longo. O decote assimétrico, com uma alça única, e a linda …
Pochete Handbook Polonia Preto | Handbook
Se antes muitos caras tinham certo preconceito com a pochete , hoje em uma releitura caiu nas garça da Handbook para os caras mais estiloso ou para aqueles que procuram comodidade, …
Jaqueta Capuz Dil - Handbook Online
Jaqueta Handbook confeccionada em tecido de nylon. Sua modelagem comprimento mais curto, caimento solto ao corpo, bolso frontal com detalhe de zíper, capuz ajustável, abertura frontal …
