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| hartmut esslinger keep it simple: A Fine Line Hartmut Esslinger, 2009-05-27 For the first time, Hartmut Esslinger, internationally acclaimed designer and founder of frog design, inc., reveals the secrets to better business through better design. Having spent forty years helping build the world’s most recognizable brands, Esslinger shows how business leaders and designers can join forces to build creative strategies that will ensure a more profitable and sustainable future. A Fine Line shares the amazing story of Esslinger’s transformation from industrial design wunderkind to a global innovation powerhouse, while detailing the very real challenges facing businesses in the new global economy. Offering companies far more than a temporary innovation booster, Esslinger shows how he and frog build creative design into the framework of an organization’s competitive strategy, the same approach that has worked so well for leading edge companies such as Sony, Louis Vuitton, Lufthansa, Disney, Hewlett-Packard, SAP, Microsoft, and Apple. Offering a step-by-step overview of the innovation process—from targeting goals to shepherding new products and services to the marketplace—Esslinger reveals how to arrive at a design that reflects an intensely human experience and will connect strongly with consumers. With Esslinger’s unique perspective, rich stories, and global mindset, A Fine Line explores business solutions that are environmentally sustainable and contribute to the future of a thriving and lasting global economy. The blending of design and business intelligence holds the key for shaping a sustainable competitive advantage in the rapidly evolving creative economy. A Fine Line equips business leaders with the necessary tools to thrive in tomorrow’s world. |
| hartmut esslinger keep it simple: Design Forward Hartmut Esslinger, 2012 This publication presents design for change - design as a strategic and holistic way of finding and creating sustainable solutions that are also successful in an economic sense. |
| hartmut esslinger keep it simple: Apple Confidential 2.0 Owen W. Linzmayer, 2004 Chronicles the best and the worst of Apple Computer's remarkable story. |
| hartmut esslinger keep it simple: Building Insanely Great Products David Fradin, 2016-11-30 Building Insanely Great Products: Some Products Fail, Many Succeed...This is their Story is dedicated to one goal: To help you learn how you can enhance the chances of product success and reduce product failure. Steve Jobs coined the term “Building Insanely Great Products” and this book with many real-life examples tells the story of what he meant by that phrase and how every organization can build insanely great products and services. Building Insanely Great Products covers the six keys to success, how to do market research, the importance of customer loyalty, innovation and design, using personas for development and not just marketing, determining the product’s value proposition, the correct way to prioritize product features, market sizing that works, market segmentation, product positioning, distribution strategy, product lifecycle framework and process, and the customer journey and digital transformation. As Steve Johnson, the grandfather of product management training says: “... we’ve learned that companies often don’t know why they succeed and why they fail. Many rely on luck; too many rely on “HIPPO”—the highest paid person's opinion. And if you don’t know why you succeed, you won’t know how to succeed again. |
| hartmut esslinger keep it simple: The Apple Way Jeffrey L. Cruikshank, 2006-01-06 Most hardware and software companies experience cycles of success and failure, that pattern is certainly not a compelling publishing topic. When you add in the name of Apple Computer, the picture changes from ho-hum to humdinger though. Right now, Apple’s shares have surged to a 4-year high, and along with the runaway success of Apple’s iPod (10 million iPods sold as of Dec 2004, and 2 million+ units sold in the last 3 months alone), Apple stock seems poised to only increase in value. There’s a “halo” effect beginning to take hold – simple put, consumers and business people alike are so impressed with iPod’s technology and success that they’re taking a second look at other Apple products and in particular Macintosh computers. If the current trends continue, Apple will have sparked yet another revolution in the personal computer arena, and will regain ground many thought was lost for good. The Apple Way shows how this company’s steps and missteps have molded and shaped them, and what lessons the world at large can learn from Apple. Apple has emerged as a Wall Street phenomenon with its stock increasing in value some 250% in the past year Uses the proven pedagogy of the existing Way books to provide bite-sized business success maxims and Apple’s underlying guiding principles Includes lessons learned the hard way by revealing the company’s strengths and obstacles Cruikshank has played a role in developing the following M-H books: Pink Cadillac, Leadership Secrets of Colin Powell, What It Takes to Be Number One, The Essential Vince Lombardi, Get Better or Get Beaten (condensed edition), plus many others |
| hartmut esslinger keep it simple: Laser Physics at the Limits Hartmut Figger, Dieter Meschede, Claus Zimmermann, 2013-06-29 Laser physics has always been driven by a genuinely scientific quest to extend existing limits, limits of physical knowledge and limits of physical methods. Enhancing precision, sensitivity, and resolution has been an essential topic of this evolution. Experiments and concepts of laser physics have also earned a central place in modern physics. More than 100 years after the invention of quantum physics, subtleties of light-matter interaction can be beautifully illustrated through the application of lasers, an invaluable highlight of our current presentation of modern microscopic physics. The scientific advancement of physics is impossible without the ingenuity of experimenters and of theoreticians. Among those, Theodor Hänsch has oc cupied a commanding position for many decades now, contributing numerous original and fundamental contributions to the field of laser physics. This vol urne was thus initiated on the occasion of his 60th birthday. It demonstrates the influence of his scientific activities at present and during the recent past. Current developments in fields such as atomic elocks, precision measurements of fundamental constants, nonlinear optical effects, Bose-Einstein condensa tion, and atomic quantum engineering underline the virtue of concepts and results derived in his laboratories. |
| hartmut esslinger keep it simple: Keep it Simple Hartmut Esslinger, 2013 Introduces the success story of Apple from the viewpoint of Hartmut Esslinger, who as an external designer in close collaboration with Steve Jobs was essentially responsible for the design of Apple products. His authentic perspective dispels many a myth - a must for all Apple enthusiasts. |
| hartmut esslinger keep it simple: The 'Made in Germany' Champion Brands Ugesh A. Joseph, 2016-03-09 Germany’s economic miracle is a widely-known phenomenon, and the world-leading, innovative products and services associated with German companies are something that others seek to imitate. In The ’Made in Germany’Â’ Champion Brands, Ugesh A. Joseph provides an extensively researched, insightful look at over 200 of Germany’s best brands to see what they stand for, what has made them what they are today, and what might be transferable. The way Germany is branded as a nation carries across into the branding of its companies and services, particularly the global superstar brands - truly world-class in size, performance and reputation. Just as important are the medium-sized and small enterprises, known as the 'Mittelstand'. These innovative and successful enterprises from a wide range of industries and product / service categories are amongst the World market leaders in their own niche and play a huge part in making Germany what it is today. The book also focuses on German industrial entrepreneurship and a selection of innovative and emergent stars. All these companies are supported and encouraged by a sophisticated infrastructure of facilitators, influencers and enhancers - the research, industry, trade and standards organizations, the fairs and exhibitions and all the social and cultural factors that influence, enhance and add positive value to the country's image. Professionals or academics interested in business; entrepreneurship; branding and marketing; product or service development; international trade and business development policy, will find fascinating insights in this book; while those with an interest in Germany from emerging industrial economies will learn something of the secrets of German success. |
| hartmut esslinger keep it simple: Designing for Growth Jeanne Liedtka, Tim Ogilvie, 2011 Covering the mind-set, techniques, and vocabulary of design thinking, this book unpacks the mysterious connection between design and growth, and teaches managers in a straightforward way how to exploit design's exciting potential. -- |
| hartmut esslinger keep it simple: AppleDesign Paul Kunkel, 1997 To celebrate Apple's twentieth anniversary, AppleDesign provides a rare inside look at the Industrial Design Group, examining the role this small team of creative individuals has played in the rise of Apple from a Silicon Valley garage to a billion-dollar corporation. It details the formation of the Group, outlines their method for turning great ideas into even greater products, reveals many design concepts and products that never reached the marketplace, and offers a glimpse at the triumph and turmoil than results when creative desire meets (and occasionally collides with) corporate reality. With more than 400 color illustrations and detailed discussion of more than 100 products, design concepts and works-in-progress, AppleDesign provides the most thorough examination of a corporate design group ever published. From the Macintosh to the PowerBook, the Newton MessagePad, the eMate and the just-released Twentieth Anniversary Macintosh, Apple's designers have given us some of the most compelling and enduring products of our time. Their work not only enriches the lives of more than 50 million Apple users worldwide, it influences the computer industry at large, providing strong evidence for those who argue that industrial design is as powerful and relevant an art form as painting, sculpture or architecture. |
| hartmut esslinger keep it simple: Permanent Innovation, Revised Edition Langdon Morris, 2011-08-01 Innovation is the process of creating new ideas and turning them into new business value. Permanent Innovation is the process of doing it continuously, as a matter of strategy, method, and habit. It happens in organizations that embrace innovation as a core value, practice innovation as a core methodology, and produce innovation as a consistent output. The notion of permanent innovation may at first be startling, and it may even seem to be a contradiction. The concept of permanence implies stability and the absence of change, while the concept of innovation implies constancy of change and novelty. Combining these two, however, yields an important synthesis: the practice of innovation not as an occasional occurrence, but as a repeating process of value creation and organizational adaptation. In these times of accelerating change and increasing competition, Permanent Innovation is an absolute necessity. This book is about how to achieve it. |
| hartmut esslinger keep it simple: Mobile Unleashed Don Dingee, 2015-12-08 This is the origin story of technology super heroes: the creators and founders of ARM, the company that is responsible for the processors found inside 95% of the world's mobile devices today. This is also the evolution story of how three companies - Apple, Samsung, and Qualcomm - put ARM technology in the hands of billions of people through smartphones, tablets, music players, and more. It was anything but a straight line from idea to success for ARM. The story starts with the triumph of BBC Micro engineers Steve Furber and Sophie Wilson, who make the audacious decision to design their own microprocessor - and it works the first time. The question becomes, how to sell it? Part I follows ARM as its founders launch their own company, select a new leader, a new strategy, and find themselves partnered with Apple, TI, Nokia, and other companies just as digital technology starts to unleash mobile devices. ARM grows rapidly, even as other semiconductor firms struggle in the dot com meltdown, and establishes itself as a standard for embedded RISC processors. Apple aficionados will find the opening of Part II of interest the moment Steve Jobs returns and changes the direction toward fulfilling consumer dreams. Samsung devotees will see how that firm evolved from its earliest days in consumer electronics and semiconductors through a philosophical shift to innovation. Qualcomm followers will learn much of their history as it plays out from satellite communications to development of a mobile phone standard and emergence as a leading fabless semiconductor company. If ARM could be summarized in one word, it would be collaboration. Throughout this story, from Foreword to Epilogue, efforts to develop an ecosystem are highlighted. Familiar names such as Google, Intel, Mediatek, Microsoft, Motorola, TSMC, and others are interwoven throughout. The evolution of ARM's first 25 years as a company wraps up with a shift to its next strategy: the Internet of Things, the ultimate connector for people and devices. Research for this story is extensive, simplifying a complex mobile industry timeline and uncovering critical points where ARM and other companies made fateful and sometimes surprising decisions. Rare photos, summary diagrams and tables, and unique perspectives from insiders add insight to this important telling of technology history. |
| hartmut esslinger keep it simple: Design Bernhard E. Bürdek, 2015-08-31 For students of design, professional product designers, and anyone interested in design equally indispensable: the fully revised and updated edition of the reference work on product design. The book traces the history of product design and its current developments, and presents the most important principles of design theory and methodology, looking in particular at the communicative function of products and highlighting aspects such as corporate and service design, design management, strategic design, interface/interaction design and human design.. From the content: Design and history: The Bauhaus; The Ulm School of Design; The Example of Braun; The Art of Design Design and Globalization Design and Methodology: Epistemological Methods in Design Design and Theory: Aspects of the Disciplinary Design Theory Design and its Context: From Corporate Design to Service Design Product Language and Product Semiotics Architecture and Design Design and Society Design and Technological Progress |
| hartmut esslinger keep it simple: Technical Introduction to the Macintosh Family Apple Computer, Inc, 1992 This second edition covers the many new and exciting developments in the Macintosh technology, including System 7, QuickTime, and the Macintosh Quadra and PowerBook. It offers an overview of the user interface, the system software, communications, and program development environments. |
| hartmut esslinger keep it simple: Seventy-nine Short Essays on Design Michael Bierut, 2012-03-20 Seventy-nine Short Essays on Design brings together the best of designer Michael Bierut's critical writing—serious or humorous, flattering or biting, but always on the mark. Bierut is widely considered the finest observer on design writing today. Covering topics as diverse as Twyla Tharp and ITC Garamond, Bierut's intelligent and accessible texts pull design culture into crisp focus. He touches on classics, like Massimo Vignelli and the cover of The Catcher in the Rye, as well as newcomers, like McSweeney's Quarterly Concern and color-coded terrorism alert levels. Along the way Nabakov's Pale Fire; Eero Saarinen; the paper clip; Celebration, Florida; the planet Saturn; the ClearRx pill bottle; and paper architecture all fall under his pen. His experience as a design practitioner informs his writing and gives it truth. In Seventy-nine Short Essays on Design, designers and nondesigners alike can share and revel in his insights. |
| hartmut esslinger keep it simple: Inside Steve's Brain Leander Kahney, 2010-05-01 Steve Jobs was an American visionary who immeasurably altered the way the world uses technology. From the Apple II to minimalist iMacs and from the foundation of Pixar to the invention of the iPad, Jobs' products and ideas confounded expectations perpetually redefined markets to make Apple the most successful technology company on the planet. Inside Steve's Brain is a unique and revealing look at one of the greatest entrepreneurs of the internet age. Part biography, part leadership manual, Kahney's book is a rich and insightful examination of a man who was at once a business poineer, and a cultural icon. |
| hartmut esslinger keep it simple: The Cult of Mac, 2nd Edition Leander Kahney, David Pierini, 2019-12-05 It's been nearly fifteen years since Apple fans raved over the first edition of the critically-acclaimed The Cult of Mac. This long-awaited second edition brings the reader into the world of Apple today while also filling in the missing history since the 2004 edition, including the creation of Apple brand loyalty, the introduction of the iPhone, and the death of Steve Jobs. Apple is a global luxury brand whose products range from mobile phones and tablets to streaming TVs and smart home speakers. Yet despite this dominance, a distinct subculture persists, which celebrates the ways in which Apple products seem to encourage self-expression, identity, and innovation. The beautifully designed second edition of The Cult of Mac takes you inside today's Apple fandom to explore how devotions--new and old--keep the fire burning. Join journalists Leander Kahney and David Pierini as they explore how enthusiastic fans line up for the latest product releases, and how artists pay tribute to Steve Jobs' legacy in sculpture and opera. Learn why some photographers and filmmakers have eschewed traditional gear in favor of iPhone cameras. Discover a community of collectors around the world who spend tens of thousands of dollars to buy, restore, and enshrine Apple artifacts, like the Newton MessagePad and Apple II. Whether you're an Apple fan or just a casual observer, this second edition of The Cult of Mac is sure to reveal more than a few surprises, offering an intimate look at some of the most dedicated members in the Apple community. |
| hartmut esslinger keep it simple: The Zen of Steve Jobs Caleb Melby, Forbes LLC, 2012-01-03 An illustrated depiction of Steve Jobs' friendship with Zen Buddhist Kobun Chino Otogawa and the impact it had on Jobs' career Apple cofounder Steve Jobs (1955-2011) had such an enormous impact on so many people that his life often took on aspects of myth. But much of his success was due to collaboration with designers, engineers and thinkers. The Zen of Steve Jobs tells the story of Jobs' relationship with one such person: Kobun Chino Otogawa. Kobun was a Zen Buddhist priest who emigrated to the U.S. from Japan in the early 1970s. He was an innovator, lacked appreciation for rules and was passionate about art and design. Kobun was to Buddhism as Jobs was to the computer business: a renegade and maverick. It wasn't long before the two became friends--a relationship that was not built to last. This graphic book is a reimagining of that friendship. The story moves back and forward in time, from the 1970s to 2011, but centers on the period after Jobs' exile from Apple in 1985 when he took up intensive study with Kobun. Their time together was integral to the big leaps that Apple took later on with its product design and business strategy. Told using stripped down dialogue and bold calligraphic panels, The Zen of Steve Jobs explores how Jobs might have honed his design aesthetic via Eastern religion before choosing to identify only what he needs and leave the rest behind. |
| hartmut esslinger keep it simple: The Cult of Mac Leander Kahney, 2004-11 Describes the psyche of Macintosh fans and the subculture they have created. |
| hartmut esslinger keep it simple: Quantum Theory of Condensed Matter Bertrand I. Halperin, Alexander Sevrin, 2010 Ever since 1911, the Solvay Conferences have shaped modern physics. The 24th edition chaired by Bertrand Halperin did not break the tradition. Held in October 2008, it gathered in Brussels most of the leading figures working on the ?quantum theory of condensed matter?, addressing some of the most profound open problems in the field. The proceedings contain the ?rapporteur talks? giving a broad overview with unique insights by distinguished renowned scientists. These lectures cover the five sessions treating: mesoscopic and disordered systems; exotic phases and quantum phase transitions in model systems; experimentally realized correlated-electron materials; quantum Hall systems, and one-dimensional systems; systems of ultra-cold atoms, and advanced computational methods. In the Solvay tradition, the proceedings include also the prepared comments to the rapporteur talks. The discussions among the participants ? some of which are quite lively and involving dramatically divergent points of view ? have been carefully edited and reproduced in full. |
| hartmut esslinger keep it simple: Dieter Rams Klaus Klemp, 2020 Made in close collaboration with Dieter Rams himself, this catalogue raisonné is the ultimate reference on one of the most influential product designers of all time |
| hartmut esslinger keep it simple: Focus on Vocabulary 1 Diane Schmitt, Norbert Schmitt, David Mann, 2011 A research-based vocabulary textbook that gives intermediate to high-intermediate students hands-on preparation for understanding mid-frequency vocabulary, such as that found in novels, newspapers, films and social and workplace settings. |
| hartmut esslinger keep it simple: Steve Jobs Walter Isaacson, 2011 Based on more than 40 interviews with Jobs conducted over two years--as well as interviews with more than 100 family members, friends, adversaries, competitors, and colleagues--Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing. |
| hartmut esslinger keep it simple: NASA Graphics Standards Manual Jesse Reed, Hamish Smyth, 2015-09 The NASA Graphics Standards Manual, by Richard Danne and Bruce Blackburn, is a futuristic vision for an agency at the cutting edge of science and exploration. Housed in a special anti-static package, the book features a foreword by Richard Danne, an essay by Christopher Bonanos, scans of the original manual (from Danne's personal copy), reproductions of the original NASA 35mm slide presentation, and scans of the Managers Guide, a follow-up booklet distributed by NASA. |
| hartmut esslinger keep it simple: Corporate Innovation Donald F. Kuratko, Michael G. Goldsby, Jeffrey S. Hornsby, 2018-12-07 Effectiveness is the underlying theme for this introduction to disruptive innovation. The book tells the manager, or student, what they need to know in transforming the thinking in an organization to an innovative mindset in the twenty-first century. Corporate Innovation explains the four stages of the innovation process, and demonstrates how to improve skills in the innovation process, and unleash personal innovative abilities. This book also presents ways to assess the organization’s attitudes toward innovation, providing insights into how to diagnose creative and innovative performance problems in the organization. Beginning with an overview of concepts involved with an innovative organization today, this book explores the fundamental aspects of the individual, the organization and the implementation. An I-Organization is a combination of: I-Skills developed within individuals I-Design thinking functions needed to shape innovation I-Teams that emerge from the HR perspective of structuring the appropriate climate I-Solution needed to provide a foundation for implementing any innovative ideas Essential reading for students of corporate innovation, corporate ventures, corporate strategy, or human resources, this book also speaks to the specific needs of active managers charged with the expectation of enhancing the innovative prowess of their organization. Instructors’ outlines, lecture slides, and a test bank round out the ancillary online resources for this title. |
| hartmut esslinger keep it simple: The Theory of Capitalism in the German Economic Tradition Peter Koslowski, 2013-11-11 The theory of capitalism and of the economic order is the central topic of the German economic tradition in the 20th century. Capitalism has not only been the topic for Marxist economics and for the Frankfurt School but also for the Historical School and for the postmarxist theory of capitalism in Ordo- and Neo-Liberalism as well as in Solidarism. The question of the foundations of the economic order of the market economy and of capitalism as well as the problem whether a third path between capitalism and social ism is possible occupied this tradition from the Historical School to Ordo Liberalism and the theory of the social market economy. The theory of capitalism and of the social market economy as well as the critique and reform developed in this theoretical tradition is important for the theory of economic systems as well as for today's problems of the eco nomic order. Its relevance for the present world economy is visible in the discussions whether there exist different models of capitalism and whether they can be described as the Anglo-American and as the Rhenish model of capitalism influenced by the thought of the German economic tradition. Michel Albert, the author of this classification, gave the key-word in his book Capitalism against Capitalism. The papers of this book can help to clarify this debate by giving a first hand introduction to some of the main economic thinkers of capitalism. |
| hartmut esslinger keep it simple: A European Memory? Małgorzata Pakier, Bo Stråth, 2010-04-01 An examination of the role of history and memory is vital in order to better understand why the grand design of a United Europe—with a common foreign policy and market yet enough diversity to allow for cultural and social differences—was overwhelmingly turned down by its citizens. The authors argue that this rejection of the European constitution was to a certain extent a challenge to the current historical grounding used for further integration and further demonstrates the lack of understanding by European bureaucrats of the historical complexity and divisiveness of Europe’s past. A critical European history is therefore urgently needed to confront and re-imagine Europe, not as a harmonious continent but as the outcome of violent and bloody conflicts, both within Europe as well as with its Others. As the authors show, these dark shadows of Europe’s past must be integrated, and the fact that memories of Europe are contested must be accepted if any new attempts at a United Europe are to be successful. |
| hartmut esslinger keep it simple: Tim Cook Leander Kahney, 2019-04-16 Journalist Leander Kahney reveals how CEO Tim Cook has led Apple to astronomical success after the death of Steve Jobs in 2011. The death of Steve Jobs left a gaping void at one of the most innovative companies of all time. Jobs wasn't merely Apple's iconic founder and CEO; he was the living embodiment of a global megabrand. It was hard to imagine that anyone could fill his shoes--especially not Tim Cook, the intensely private executive who many thought of as Apple's operations drone. But seven years later, as journalist Leander Kahney reveals in this definitive book, things at Apple couldn't be better. Its stock has nearly tripled, making it the world's first trillion dollar company. Under Cook's principled leadership, Apple is pushing hard into renewable energy, labor and environmentally-friendly supply chains, user privacy, and highly-recyclable products. From the massive growth of the iPhone to lesser-known victories like the Apple Watch, Cook is leading Apple to a new era of success. Drawing on access with several Apple insiders, Kahney tells the inspiring story of how one man attempted to replace someone irreplaceable, and--through strong, humane leadership, supply chain savvy, and a commitment to his values--succeeded more than anyone had thought possible. |
| hartmut esslinger keep it simple: Jony Ive Leander Kahney, 2014-10-28 “An adulating biography of Apple’s left-brained wunderkind, whose work continues to revolutionize modern technology.” —Kirkus Reviews In 1997, Steve Jobs discovered a scruffy British designer toiling away at Apple’s headquarters, surrounded by hundreds of sketches and prototypes. Jony Ive’s collaboration with Jobs would produce some of the world’s most iconic technology products, including the iMac, iPod, iPad, and iPhone. Ive’s work helped reverse Apple’s long decline, overturned entire industries, and created a huge global fan base. Yet little is known about the shy, soft-spoken whiz whom Jobs referred to as his “spiritual partner.” Leander Kahney offers a detailed portrait of the English art school student with dyslexia who became the most acclaimed tech designer of his generation. Drawing on interviews with Ive’s former colleagues and Apple insiders, Kahney “takes us inside the creation of these memorable objects.” (The Wall Street Journal) |
| hartmut esslinger keep it simple: Eyes As Big As Plates 2 Hb Clara Darrason, Jennifer Houdrouge, Marianne Lien, A. Rawlings, Meghann Riepenhoff, Roy Scranton, Arthur Zhe, 2021-08 * Second publication about the immensely successful project Eyes as Big as Plates* Photos from 15 different countries on four continentsThe ongoing photography series Eyes as Big as Plates by Karoline Hjorth and Riitta Ikonen started out in 2011 studying personifications of nature and folkloric explanations of natural phenomena. A decade later it has evolved into a continual search for modern human's belonging in nature, taking the Norwegian-Finnish artist duo to 15 countries on a quest to understand our relationship with our surroundings. This second book in the series features new portraits produced in collaboration with retired wrestling coaches, pub patrons, Sami reindeer herders, Aboriginal uncles, kantele players, librarians, wild boar hunters, and surfers across four continents. To mark the project's 10-year anniversary, it also includes contributions from several guest writers and an extended field notes section revealing the behind-the-scenes action of each portrait. |
| hartmut esslinger keep it simple: Die Schwingen des Kranichs Volker Fischer, 2005 The basic features of Deutsche Lufthansa's present corporate images were created by Otl Aicher almost 45 years ago, including graphic standards, photographic style, packaging, exhibition systems, architectual characteristics, furnishings, equipment and service clothes. |
| hartmut esslinger keep it simple: Iconic Jonathan Zufi, 2014 A coffee table book that celebrates the history of Apple products, taking the reader on a breathtaking tour of some of the most visually stunning and important products from the wizards of Cupertino, starting with the Apple I through a wide range of Apple classics, including desktops, portables, peripherals, iDevices, product packaging, and even prototypes. |
| hartmut esslinger keep it simple: Morla Jennifer Morla, 2018 A brilliant, bold, and sensationally produced book on the work of Jennifer Morla, a luminary of contemporary design. |
| hartmut esslinger keep it simple: The Strategic Designer David Holston, 2011-04-28 Providing insight on how to be a successful and strategic designer, David Holston answers many of the questions plaguing the profession today, including how to boost efficiency and enhance creativity. The design profession has been asking itself some important questions lately: How do designers deal with the increasing complexity of design problems? What skills do designers need to be competitive in the future? How do designers become co-creators with clients and audiences? How do designers prove their value to business? Designers are looking for ways to stay competitive in the conceptual economy and address the increasing complexity of design problems. By adopting a process that considers collaboration, context and accountability, designers move from 'makers of things' to 'design strategists.' The Strategic Designer shows designers how to build strong client relationships, elevate their standing with clients, increase project success rates, boost efficiency, and enhance their creativity. |
| hartmut esslinger keep it simple: National Parliaments on Their Ways to Europe Andreas Maurer, Wolfgang Wessels, 2001 Gennemgang af de nationale parlamenters tilpasning til udviklingen i EU's institutioner og procedurer |
| hartmut esslinger keep it simple: Do You Matter? Robert Brunner, Stewart Emery, 2009 “Definitely, a game changer! Design experience is the power shift to our era what mass marketing was to the last century.” John Sculley former CEO, Pepsi and Apple “Great design is about creating a deep relationship with your customers. If you don’t, you’re roadkill. This book shows you how and much, much more. Be prepared to have your mind blown.” Bill Burnett Executive Director, Design Program, Stanford University “Design is the last great differentiator, and yet so few really understand it.Do You Matter'offers a marvelous series of direct, in-your-face observations and drives home the means to an absolutely integrated design strategy.” Ray Riley Design GM, Entertainment and Devices, Microsoft “This book will challenge you to ask and answer what arguably are the most important questions an executive can ponder today. So open up.” Noah Kerner CEO, Noise and coauthor,Chasing Cool More and more companies are coming to understand the competitive advantage offered by outstanding design. With this, you can create products, services, and experiences that truly matter to your customers' lives and thereby drive powerful, sustainable improvements in business performance. But delivering great designs is not easy. Many companies accomplish it once, or twice; few do it consistently. The secret: building a truly design-driven business, in which design is central to everything you do.Do You Matter'shows how to do precisely that. Legendary industrial designer Robert Brunner (who laid the groundwork for Apple's brilliant design language) and Stewart Emery (Success Built to Last) begin by making an incontrovertible case for the power of design in making emotional connections, deepening relationships, and strengthening brands. You'll learn what it really means to be design-driven and how that translates into action at Nike, Apple, BMW and IKEA. You'll learn design-driven techniques for managing your entire experience chain; define effective design strategies and languages; and learn how to manage design from the top, encouraging risky design innovations that lead to entirely new markets. The authors show how (and how not) to use research; how to extend design values into marketing, manufacturing, and beyond; and how to keep building on your progress, truly baking design into all your processes and culture. |
| hartmut esslinger keep it simple: Apple Jim Carlton, 1998-10-21 Apple Computer was once a shining example of the American success story. Having launched the personal computer revolution in 1977 with the first all-purpose desktop PC, Apple became the darling of the national business press and Wall Street. Yet by 1995, the company's change-the-world idealism had all but disappeared in a bitter internal struggle between warring camps. Raging internal mistakes, petty infighting, and gross mismanagement became Apple's hallmark, and today the company clings to a mere 3.7 percent share of the market it helped to create. Apple is the spellbinding account of what really went on behind closed doors, revealing the forces that dismantled this once great icon of American business. |
| hartmut esslinger keep it simple: Winter_1962_Foreign_Amateur_Callbook Anonymous, 2021-09-10 This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant. |
| hartmut esslinger keep it simple: Analog Dreams Michael DiTullo, 2010 Analog Dreams is a compilation of eye popping design sketches by Michael DiTullo. For more than two decades Michael has been designing iconic products and experiences for some of the biggest brands in the world including Nike, Google, and Honda. Analog Dreams is over 120 pages of dynamic, behind the scenes sketches from more than a decade of DiTullo's professional work as an industrial designer. Also included are some of Michael's thoughts on how to improve your rapid visualization skills, and what it takes to be fluent in visual language. A must have for any design or architecture student, and anyone looking for a little visual inspiration. |
| hartmut esslinger keep it simple: Impressionism in Canada A. K. Prakash, 2015 Impressionist paintings are among the most prized artworks in the world, yet little has been written about Canadian impressionism. Now, with this book, we have a full account of the development of this revolutionary style in painting during the four decades after 1875, first in France, then in the United States, and finally in Canada. From the late 1860s on, as ambitious young artists from North America went to study in the academies in Paris and travel in Europe, they absorbed the influence of impressionism. By the mid-1880s, after it crossed the Atlantic to Boston and New York, Impressionism quickly became the favored style of art in the United States. As the century came to a close in Canada's two largest cities, Montreal and Toronto, Impressionism gradually gathered the support the returning Canadian painters needed from art dealers, collectors, exhibition societies, and the media. Within this context, the lives and works of fourteen fo the most significant Canadian artists, including William Blair Bruce, Maurice Cullen, J.W. Morrice, Laura Muntz Lyall, Marc-Aurèle de Foy Suzor-Coté, Helen McNicoll, and Clarence Gagnon, are examined in the second half of the volume. Briefly considered too are several other artists, such as core members of the famed Group of Seven, who for some time also employed Impressionist techniques in their art. Today, Canadian Impressionist paintings are not only among the most popular works of art at home but are attracting ever more attention and exhibition exposure in other countries too. With a Foreword by Guy Wildenstein and an Introduction by William H. Gerdts, this work has been extensively researched and lavishly illustrated with 494 plates and 159 figures. As such, it becomes the definitive volume on Canada's contribution to Impressionism - the most important development in Western art since the Renaissance. |
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