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| hitmakers derek thompson: Hit Makers Derek Thompson, 2018-01-25 What makes a hit a hit? From Brahm's 'Lullaby' to Game of Thrones, Derek Thompson explores the science of the phenomena that seemingly come out of nowhere, revealing the hidden rules that make things popular -- and what this says about the desires that make us human. --Back cover. |
| hitmakers derek thompson: The Metaverse: And How It Will Revolutionize Everything Matthew Ball, 2022-07-19 INTERNATIONAL BESTSELLER — United States, Canada, United Kingdom, and China (Wall Street Journal, Associated Press, Nielsen Bookscan, Publishers Weekly, USA Today, Toronto Star, Globe & Mail, BookNet Canada, Bookseller.com, Bookdao/Nielsen, JD, DangDang) Tim Sweeney (CEO of Fortnite-maker Epic Games): “Matthew Ball’s essays have defined, analyzed, and inspired the Metaverse for years. His book is an approachable and essential guide to the strategic, technical, and philosophical foundations of this new medium.” Derek Thompson (Atlantic staff writer and national best-selling author of Hit Makers): “This book feels like a rare achievement: a definitive statement about an emerging phenomenon that could shape the digital world, the global economy, and the very experience of human consciousness.” From the leading theorist of the Metaverse comes the definitive account of the next internet: what the Metaverse is, what it will take to build it, and what it means for all of us. The term “Metaverse” is suddenly everywhere, from the front pages of national newspapers and the latest fashion trends to the plans of the most powerful companies in history. It is already shaping the policy platforms of the US government, the European Union, and the Chinese Communist Party. But what, exactly, is the Metaverse? As pioneering theorist and venture capitalist Matthew Ball explains, it is a persistent and interconnected network of 3D virtual worlds that will eventually serve as the gateway to most online experiences, and also underpin much of the physical world. For decades, these ideas have been limited to science fiction and video games, but they are now poised to revolutionize every industry and function, from finance and healthcare to education, consumer products, city planning, dating, and well beyond. Taking us on an expansive tour of the “next internet,” Ball demonstrates that many proto-Metaverses are already here, such as Fortnite, Minecraft, and Roblox. Yet these offer only a glimpse of what is to come. Ball presents a comprehensive definition of the Metaverse before explaining the technologies that will power it—and the breakthroughs that will be necessary to fully realize it. He addresses the governance challenges the Metaverse entails; investigates the role of Web3, blockchains, and NFTs; and predicts Metaverse winners and losers. Most importantly, he examines many of the Metaverse’s almost unlimited applications. The internet will no longer be at arm’s length; instead, it will surround us, with much of our lives, labor, and leisure taking place inside the Metaverse. Bringing clarity and authority to a frequently misunderstood concept, Ball foresees trillions of dollars in new value—and the radical reshaping of society. |
| hitmakers derek thompson: The Mindful Athlete George Mumford, 2015-04-17 The all-star advisor to athletes like Kobe Bryant and Michael Jordan shares his revolutionary mindfulness-based program for elevating athletic performance—featuring a foreword by legendary NBA coach Phil Jackson. “George helped me understand the art of mindfulness. To be neither distracted or focused, rigid or flexible, passive or aggressive. I learned just to be.” —Kobe Bryant Michael Jordan credits George Mumford with transforming his on-court leadership of the Bulls, helping Jordan lead the team to six NBA championships. Mumford also helped Kobe Bryant, Andrew Bynum, and Lamar Odom and countless other NBA players turn around their games. A widely respected public speaker and coach, Mumford is sharing his own story and the strategies that have made these athletes into stars in The Mindful Athlete: The Secret to Pure Performance. His proven, gentle but groundbreaking mindfulness techniques can transform the performance of anyone with a goal, be they an Olympian, weekend warrior, executive, hacker, or artist. When Michael Jordan left the Chicago Bulls to play baseball in 1993, the team was in crisis. Coach Phil Jackson, a long-time mindfulness practitioner, contacted Dr. Kabat-Zinn to find someone who could teach mindfulness techniques to the struggling team—someone who would have credibility and could speak the language of his players. Kabat-Zinn led Jackson to Mumford and their partnership began. Mumford has worked with Jackson and each of the eleven teams he coached to become NBA champions. His roster of champion clients has since blossomed way beyond basketball to include corporate executives, Olympians, and athletes in many different sports. With a charismatic teaching style that combines techniques of engaged mindfulness with lessons from popular culture icons such as Yoda, Indiana Jones, and Bruce Lee, Mumford tells illuminating stories about his larger-than-life clients. His writing is down-to-earth and easy to understand and apply. The Mindful Athlete is an engrossing story and an invaluable resource for anyone looking to elevate their game, no matter what the pursuit, and includes a foreword by Phil Jackson. |
| hitmakers derek thompson: The Unicorn's Shadow Ethan Mollick, 2020-06-23 Bringing hard data to the way we think about entrepreneurial success, this bold call to action draws on the latest scientific evidence to dispel the most pervasive startup myths and light a path to entrepreneurship for those eclipsed by the hype. When you think of a successful entrepreneur, who comes to mind? Bill Gates? Mark Zuckerberg? Or maybe even Jesse Eisenberg, the man who played Zuckerberg in The Social Network? It may surprise you that most successful founders look very different from Zuckerberg or Gates. In fact, most startup origin stories are very different from the famous unicorns that have achieved valuations of over $1 billion, from Facebook to Google to Uber. In The Unicorn's Shadow: Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors, Wharton School professor Ethan Mollick takes us to the forefront of an empirical revolution in entrepreneurship. New data and better research methods have overturned the conventional wisdom behind what a successful founder looks like, how they succeed, and how the startup ecosystem works. Among the issues he examines: Which founders are most likely to succeed?Where do the best startup ideas come from?What's the most foolproof way of securing the funding needed to take a company to the next level?Should your sales pitch really be something out of Hollywood?What's the best way to grow and scale your company and create a thriving culture that won't hinder expansion? Mollick argues that entrepreneurship is too important, both for society and for the individuals who start companies, to be eclipsed by the shadows of unicorns. He shows we can democratize entrepreneurship—but only by following an evidence-based approach that puts to rest the false narratives that surround it. |
| hitmakers derek thompson: The Song Machine: Inside the Hit Factory John Seabrook, 2015-10-05 An utterly satisfying examination of the business of popular music. —Nathaniel Rich, The Atlantic There’s a reason today’s ubiquitous pop hits are so hard to ignore—they’re designed that way. The Song Machine goes behind the scenes to offer an insider’s look at the global hit factories manufacturing the songs that have everyone hooked. Full of vivid, unexpected characters—alongside industry heavy-hitters like Katy Perry, Rihanna, Max Martin, and Ester Dean—this fascinating journey into the strange world of pop music reveals how a new approach to crafting smash hits is transforming marketing, technology, and even listeners’ brains. You’ll never think about music the same way again. A Wall Street Journal Best Business Book |
| hitmakers derek thompson: Wake Up Happy Michael Strahan, 2015-10-13 From the beloved cohost of Good Morning America, NFL Hall of Fame member and Super Bowl champion Michael Strahan comes a motivational guide to tackle each day from the moment you get out of bed. Pulling from his own life experiences, Michael Strahan details the mix of mental discipline, positive thinking, and sense of play that lead him to a Super Bowl XLII victory as a member of the New York Giants, and later to star alongside Kelly Ripa in the hit daytime talk show Live! with Kelly and Michael. Each of these “Strahan Rules” will guide you step-by-step through developing a work ethic and mental durability that will prime you to achieve your goals and transform your life. Delivered with his signature wit and wisdom, Strahan’s Rules combine a range of advice, from values he picked up from his father who served in the military to professors who teach on the science of happiness and include: -Rule #5: Too many of us count ourselves out before we even give ourselves a chance...Do the work. Be excellent. You’ll find your place. -Rule #11: You can’t change other people, but you can change how you are around them, and sometimes, a lot of times, that’s more than enough. -Rule #12: Listen to other people, but don’t take their opinions for fact. Have your own experiences. Draw your own conclusions. Whether you are attempting to achieve your career goals, seeking to better your relationships or simply up your optimism quotient, Wake Up Happy will inspire you. |
| hitmakers derek thompson: Stand Out Dorie Clark, 2015-04-21 Standing out is no longer optional Too many people believe that if they keep their heads down and work hard, they’ll be recognized on the merits of their work. But that’s simply not true anymore. “Safe” jobs disappear daily, and the clamor of everyday life drowns out ordinary contributions. To make a name for yourself, to create true job security, and to make a difference in the world, you have to share your unique perspective and inspire others to take action. But in a noisy world where it seems everything’s been said—and shouted from the rooftops—how can your ideas stand out? Fortunately, you don’t have to be a genius or a worldwide superstar to make an impact. Drawing on interviews with more than fifty thought leaders in fields ranging from business to genomics to urban planning, Dorie Clark shows how these masters achieved success and how anyone—with hard work—can do the same. Whether it’s learning to ask the right questions, developing and building on an expert niche, or combining disparate fields to get a new perspective, Clark outlines ways to develop the ideas that set you apart. Of course, having a breakthrough insight is only half the battle. If you really want to share your ideas, you have to find a way to build an audience, communicate your message, and inspire others to embrace your vision. Starting small is fine; Clark provides a step-by-step guide to help you leverage your existing networks, attract new people to your cause, and, ultimately, build a community around your ideas. Featuring vivid examples based on interviews with influencers such as Seth Godin, David Allen, and Daniel Pink, Clark shows you how to break through and ensure that your ideas get noticed. Becoming a thought leader in your company or in your profession is the ultimate career insurance. But—even more important—it’s also a chance to change the world for the better. Whatever your cause, perspective, or point of view, the world can’t afford for the best ideas to remain buried inside you. Whether it’s how to improve the educational system or how to make your company more efficient, your ideas matter. The world needs your insights, and it’s time to be bold. |
| hitmakers derek thompson: Colonial America Alan Taylor, 2013 In this Very Short Introduction, Alan Taylor presents the current scholarly understanding of colonial America to a broader audience. He focuses on the transatlantic and a transcontinental perspective, examining the interplay of Europe, Africa, and the Americas through the flows of goods, people, plants, animals, capital, and ideas. |
| hitmakers derek thompson: Stop Listening to the Customer Adam Ferrier, 2020-01-17 Don't let the customer get between you and building a strong valued brand If you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business – listen to your brand. Stop Listening to the Customer offers insights into how consumers are driving homogeneity in brands and shares the proven strategies you can implement to amplify your own position in the world. The customer is not always right. In fact, our obsession with the customer risks devaluing brands by making them generic and forgettable. Brands have become too consumer-led, where they are driven by journey-mapping, customer-centric design, and an excessive focus on consumer-driven data. Instead try redressing the balance, and be brand-led, where brands and businesses can truly become unique, interesting and highly profitable. Multi-award-winning brand strategist and consumer psychologist Adam Ferrier shares his contrary approach to building a strong brand in Stop Listening to the Customer. Backed by science, real-world examples and extensive industry experience, Ferrier explores the dangers of listening to the consumer too much, shares lessons from successful businesses who prioritise their brand, and reveals the brand-building secrets of their success. With insights from Jules Lund, Lisa Ronson, John Newcomb, Rory Sutherland, and many more, this invaluable book will enable you to: Avoid the pitfalls of drowning in customer data Establish a strong, brand-led business Develop a unique brand by embracing and leveraging your weaknesses Define your brand Get your customers to invest into you Stop Listening to the Customer is ideal for those looking to grow their brands and businesses by defeating consumer-driven mediocrity, standing out from the crowd, and listening their own brand. |
| hitmakers derek thompson: Blockbusters Anita Elberse, 2013-10-15 Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professors What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products—the movies, television shows, songs, and books that are hugely expensive to produce and market—is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape. Full of inside stories emerging from Elberse's unprecedented access to some of the world's most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works—and how to navigate today's high-stakes business world at large. |
| hitmakers derek thompson: Queen of Fashion Caroline Weber, 2006-09-19 Like Princess Diana and Jacqueline Onassis, Marie Antoinette was an icon of style, a fashion muse, a woman who used clothing to command attention. But few biographers have paid close attention to her wardrobe's impact. Now, Queen of Fashion, Caroline Weber tells the story of Marie Antoinette's Revolution in Dress, which helped make (and unmake) her reputation, altering the very course of French history.--BOOK JACKET. |
| hitmakers derek thompson: How to Fly a Horse Kevin Ashton, 2015-09-15 Essential reading for would-be creators and innovators: “If you want to tap your creative potential, buy this book. It’s the last one you’ll ever need to read” (Toronto Star). To create is human. Technology pioneer Kevin Ashton has experienced firsthand the all-consuming challenge of creating something new. Now, in a tour-de-force narrative twenty years in the making, Ashton demystifies the sacred act, leading us on a journey through humanity’s greatest creations to uncover the surprising truth behind who creates and how they do it. From the crystallographer’s laboratory where the secrets of DNA were first revealed by a long forgotten woman, to the Ohio bicycle shop where the Wright brothers set out to “fly a horse,” Ashton showcases the seemingly unremarkable individuals, gradual steps, multiple failures, and countless ordinary and usually uncredited acts that lead to our most astounding breakthroughs. Drawing on examples from Mozart to the Muppets, Archimedes to Apple, Kandinsky to a can of Coke, How to Fly a Horse is essential reading for would-be creators and innovators, and also a passionate and immensely rewarding exploration of how “new” comes to be. |
| hitmakers derek thompson: Irresistible Adam Alter, 2018-03-06 “Irresistible is a fascinating and much needed exploration of one of the most troubling phenomena of modern times.” —Malcolm Gladwell, author of New York Times bestsellers David and Goliath and Outliers “One of the most mesmerizing and important books I’ve read in quite some time. Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity.” —Adam Grant, New York Times bestselling author of Originals and Give and Take Welcome to the age of behavioral addiction—an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans. In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist. By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good—to improve how we communicate with each other, spend and save our money, and set boundaries between work and play—and how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children. Adam Alter's previous book, Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave is available in paperback from Penguin. |
| hitmakers derek thompson: The Death of the Artist William Deresiewicz, 2022-02 A deeply researched warning about how the digital economy threatens artists' lives and work—the music, writing, and visual art that sustain our souls and societies—from an award-winning essayist and critic There are two stories you hear about earning a living as an artist in the digital age. One comes from Silicon Valley. There's never been a better time to be an artist, it goes. If you've got a laptop, you've got a recording studio. If you've got an iPhone, you've got a movie camera. And if production is cheap, distribution is free: it's called the Internet. Everyone's an artist; just tap your creativity and put your stuff out there. The other comes from artists themselves. Sure, it goes, you can put your stuff out there, but who's going to pay you for it? Everyone is not an artist. Making art takes years of dedication, and that requires a means of support. If things don't change, a lot of art will cease to be sustainable. So which account is true? Since people are still making a living as artists today, how are they managing to do it? William Deresiewicz, a leading critic of the arts and of contemporary culture, set out to answer those questions. Based on interviews with artists of all kinds, The Death of the Artist argues that we are in the midst of an epochal transformation. If artists were artisans in the Renaissance, bohemians in the nineteenth century, and professionals in the twentieth, a new paradigm is emerging in the digital age, one that is changing our fundamental ideas about the nature of art and the role of the artist in society. |
| hitmakers derek thompson: The Good Life Method Meghan Sullivan, Paul Blaschko, 2022-01-04 Two Philosophers Ask and Answer the Big Questions About the Search for Faith and Happiness For seekers of all stripes, philosophy is timeless self-care. University of Notre Dame philosophy professors Meghan Sullivan and Paul Blaschko have shepherded thousands of students on the journey to faith and happiness in their blockbuster undergraduate course God and the Good Life. Now they invite us into their classroom to wrestle with the big questions about how to live and what makes life meaningful. They distill guidance from Aristotle, Plato, Marcus Aurelius, Iris Murdoch, and W. E. B. Du Bois to work through issues like what justifies our beliefs, whether we should practice a religion, and what sacrifices we should make for others. The Good Life Method applies the timeless wisdom of philosophy to real- world case studies that explore love, finance, truth, and more. In so doing, this book pushes us to escape our own caves, ask stronger questions, explain our deepest goals, and wrestle with suffering, the nature of death, and the existence of God. |
| hitmakers derek thompson: Marijuana Legalization Jonathan Paul Caulkins, Beau Kilmer, Mark Kleiman, 2016 Marijuana Legalization: What Everyone Needs to Know(R) provides readers with a non-partisan primer covering everything from the risks and benefits of using marijuana to what is happening with marijuana laws around the world. This book serves as the price of admission for any serious discussion about marijuana legalization. |
| hitmakers derek thompson: Why Buildings Fall Down Matthys Levy, Mario Salvadori, 2002-03-05 About the reasons for structural collapse, including earthquakes, metal fatigue, and terrorism. |
| hitmakers derek thompson: Differentiate or Die Jack Trout, 2001-10-01 Any damn fool can put on a deal, but it takes genius, faith, and perseverance to create a brand.-David Ogilvy In today's ultra-competitive world, the average supermarket has 40,000 brand items on its shelves. Car shoppers can wander through the showrooms of over twenty automobile makers. For marketers, differentiating products today is more challenging than at any time in history yet it remains at the heart of successful marketing. More importantly, it remains the key to a company's survival. In Differentiate or Die, bestselling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives from giants like Dell Computer, Southwest Airlines, and Wal-Mart to smaller success stories like Streit's Matzoh and Connecticut's tiny Trinity College to determine why some marketers succeed at differentiating themselves while others struggle and fail. More than just a collection of marketing success stories, however, Differentiate or Die is an in-depth exploration of today's most successful differentiation strategies. It explains what these strategies are, where and when they should be applied, and how they can help you carve out your own image in a crowded marketplace. Marketing executives in all types of organizations, regardless of size, can learn how to achieve product differentiation through strategies including: * Revisiting the U.S.P. Rosser Reeves's classic unique selling proposition approach, updated for today's marketplace * Positioning Understanding how the mind works in the differentiating process * Owning an Idea Techniques to seize a differentiating idea, dramatize it, and make it your own * Competition How to use differentiating ideas against your competitors in the marketplace Consumers today are faced with an explosion of choices. In this environment, distinctive product attributes are quickly copied by competitors, perceived by consumers to be minimal, or both. Still, those who fail to differentiate their product or service in the mind of the consumer won't stand a chance. Differentiate or Die outlines the many ways you can achieve differentiation. It also warns how difficult it is to achieve differentiation by being creative, cheap, customer oriented, or quality driven things that your competitors can do as well. Praise for Differentiate or Die Another great book by the king of positioning!-John Schnatter, CEO, Papa John's International Differentiate or Die differentiates itself on the groaning marketing bookshelf with its lucid prose, its clear vision of the future marketplace . . . and its sensible solutions for surviving the frenzied competition we're sure to find there.-Dan Rather, CBS News What I like about Differentiate or Die is the book's emphasis on the power of logic, simplicity, and clarity-getting to the essence of a problem. In Silicon Valley, attributes like that can make the difference between having lunch and being lunch.-Scott McNealy, CEO, Sun Microsystems, Inc. Trout and Rivkin marvelously illustrate that differentiation is the cornerstone of successful marketing. -Philip Kotler, S.C. Johnson Distinguished Professor of International Marketing, Kellogg Graduate School of Management, Northwestern University We've built our business by being first-and executing best. Jack Trout and Steve Rivkin are doing the same, delivering the timely, powerful insights that will drive tomorrow's marketing strategies. A must read for anyone looking to win in an unforgiving competitive marketplace.-Mike Ruettgers, CEO, EMC Corporation Dotcom executives must learn the lessons of Differentiate or Die. If they don't, I pity their investors.-Aaron Cohen, CEO, Concrete Media; Co-Founder, Bolt.com |
| hitmakers derek thompson: An Introduction to Star Formation Derek Ward-Thompson, Anthony P. Whitworth, 2011-02-10 Guiding the reader through all the stages that lead to the formation of a star such as our Sun, this advanced textbook provides students with a complete overview of star formation. It examines the underlying physical processes that govern the evolution from a molecular cloud core to a main-sequence star, and focuses on the formation of solar-mass stars. Each chapter combines theory and observation, helping readers to connect with and understand the theory behind star formation. Beginning with an explanation of the interstellar medium and molecular clouds as sites of star formation, subsequent chapters address the building of typical stars and the formation of high-mass stars, concluding with a discussion of the by-products and consequences of star formation. This is a unique, self-contained text with sufficient background information for self-study, and is ideal for students and professional researchers alike. |
| hitmakers derek thompson: Sum David Eagleman, 2009-04-23 In this startling book, David Eagleman shows us forty possibilities of life beyond death. With wit and humanity, he asks the key questions about existence, hope, technology and love. These short stories are full of big ideas and bold imagination. |
| hitmakers derek thompson: The Complacent Class Tyler Cowen, 2017-02-28 Examines the trend of Americans away from the traditionally mobile, risk-accepting, and adaptable tendencies that defined them for much of recent history, and toward stagnation and comfort, and how this development has the potential to make future changes more disruptive. --Publisher's description. |
| hitmakers derek thompson: The Funeral Makers Cathie Pelletier, 1997-05-06 It is the summer of 1959, the eldest of three Mckinnon sisters, descendant of Mattagash's founding fathers, is on her deathbed. |
| hitmakers derek thompson: "Faster, Better, Cheaper" in the History of Manufacturing Christoph Roser, 2017 9.4. Springfield and Harpers Ferry Armories- The American System of Manufacturing. |
| hitmakers derek thompson: The B Side Ben Yagoda, 2015-12 From acclaimed cultural critic Ben Yagoda comes an exploration of the art of songwriting and a study on some of the greatest American songs ever written. Drawing on previously untapped archival sources and on scores of interviews - the voices include Randy Newman, Jimmy Webb, Linda Ronstadt, and Herb Alpert - the book illuminates broad musical trends through a series of intertwined stories. The B Side is about taste, the particular economics and culture of songwriting and the potential of popular art for greatness and beauty. |
| hitmakers derek thompson: The Strategist's Toolkit Jared D. Harris, Michael J. Lenox, 2013 A concise collection of the thirteen most commonly used tools in strategic analysis, followed by an overview of the process for integrative strategic analysis. |
| hitmakers derek thompson: The Invisible Touch Harry Beckwith, 2001-01-15 This guide shows how markets work and how prospective clients think. It delivers business wisdom aimed at keeping clients by utilising the keys to modern marketing - price, brand, packaging and relationships. |
| hitmakers derek thompson: Streaming, Sharing, Stealing Michael D. Smith, Rahul Telang, 2017-08-25 How big data is transforming the creative industries, and how those industries can use lessons from Netflix, Amazon, and Apple to fight back. “[The authors explain] gently yet firmly exactly how the internet threatens established ways and what can and cannot be done about it. Their book should be required for anyone who wishes to believe that nothing much has changed.” —The Wall Street Journal “Packed with examples, from the nimble-footed who reacted quickly to adapt their businesses, to laggards who lost empires.” —Financial Times Traditional network television programming has always followed the same script: executives approve a pilot, order a trial number of episodes, and broadcast them, expecting viewers to watch a given show on their television sets at the same time every week. But then came Netflix's House of Cards. Netflix gauged the show's potential from data it had gathered about subscribers' preferences, ordered two seasons without seeing a pilot, and uploaded the first thirteen episodes all at once for viewers to watch whenever they wanted on the devices of their choice. In this book, Michael Smith and Rahul Telang, experts on entertainment analytics, show how the success of House of Cards upended the film and TV industries—and how companies like Amazon and Apple are changing the rules in other entertainment industries, notably publishing and music. We're living through a period of unprecedented technological disruption in the entertainment industries. Just about everything is affected: pricing, production, distribution, piracy. Smith and Telang discuss niche products and the long tail, product differentiation, price discrimination, and incentives for users not to steal content. To survive and succeed, businesses have to adapt rapidly and creatively. Smith and Telang explain how. How can companies discover who their customers are, what they want, and how much they are willing to pay for it? Data. The entertainment industries, must learn to play a little “moneyball.” The bottom line: follow the data. |
| hitmakers derek thompson: Longitudes and Attitudes Thomas L. Friedman, 2002-09-11 America's leading observer of the international scene on the minute-by-minute events of September 11, 2001--before, during and after . As the Foreign Affairs columnist for the The New York Times, Thomas L. Friedman is in a unique position to interpret the world for American readers. Twice a week, Friedman's celebrated commentary provides the most trenchant, pithy,and illuminating perspective in journalism. Longitudes and Attitudes contains the columns Friedman has published about the most momentous news story of our time, as well as a diary of his experiences and reactions during this period of crisis. As the author writes, the book is not meant to be a comprehensive study of September 11 and all the factors that went into it. Rather, my hope is that it will constitute a 'word album' that captures and preserves the raw, unpolished, emotional and analytical responses that illustrate how I, and others, felt as we tried to grapple with September and its aftermath, as they were unfolding. Readers have repeatedly said that Friedman has expressed the essence of their own feelings, helping them not only by explaining who they are, but also by reassuring us about who we are. More than any other journalist writing, Friedman gives voice to America's awakening sense of its role in a changed world. |
| hitmakers derek thompson: Things Are What You Make of Them Adam J. Kurtz, 2017-10-03 Insights and inspiration for anyone who makes art (or anything else) The Ultimate BuzzFeed Books Gift Guide - Official Selection From the creative mind and heart of designer Adam J. Kurtz comes this upbeat rallying cry for creators of all stripes. Expanding on a series of popular essays, this handwritten and heartfelt book shares wisdom and empathy from one working artist to others. Perforated tear-and-share pages make it easy to display the most crucial reminders or to pass a bit of advice on to someone who needs it. As wry and cheeky as it is empathic and empowering, this deceptively simple, vibrantly full-color book will be a touchstone for writers, artists, entrepreneurs, and anyone else who wants to be more creative--even when it would be easier to give up and act normal. |
| hitmakers derek thompson: The Content Fuel Framework Melanie Deziel, 2020-02-24 Content Fuel is an exciting, foolproof, and easy-to-use system to help creators, marketers, storytellers, and small business owners unlock their creativity and generate limitless authentic content ideas to build their audience, fill their marketing platforms, and promote their brand. |
| hitmakers derek thompson: Different and Wonderful Darlene Powell Hopson, Derek S. Hopson, 1992-02-15 Raising black children in a race-conscious society. |
| hitmakers derek thompson: Blue's Prophecy Emily Ross, Transcriber John Quincy Adams Diaries Digital Project Emily Ross, 2017-05-15 Robo, a beloved Great Dane, is tricked out of the embrace of his human family and then is horribly altered by a scientist who rebuilds him with technology never seen before. It leaves Robo a genius, almost immortal and with powers beyond explanation. But the suffering Robo experiences changes him--driving him insane with the sole mission to destroy all humans, especially those who have tortured and hurt dogs. Meanwhile, Blue, a scrappy alley dog, is trapped in a shelter, when she captures the attention of another scientist desperate to stop Robo from his path of destruction. Her mission: save human civilization and the packs of dogs she's grown to love. |
| hitmakers derek thompson: The Sea We Swim In Frank Rose, 2024-02-13 A practical guide to narrative thinking, and why it matters in a world defined by data. |
| hitmakers derek thompson: The Bestseller Code Matthew Jockers, Jodie Archer, 2016-09-13 What if an algorithm could predict which manuscripts would become mega-bestsellers? Girl on the Train. Fifty Shades. The Goldfinch. Why do some books capture the whole world's attention? What secret DNA do they share? In The Bestseller Code, Archer and Jockers boldly claim that blockbuster hits are highly predictable, and they have created the algorithm to prove it. Using cutting-edge text mining techniques, they have developed a model that analyses theme, plot, style and character to explain why some books resonate more than others with readers. Provocative, entertaining, and ground-breaking, The Bestseller Code explores the hidden patterns at work in the biggest hits and, more importantly, the real reasons we love to read. |
| hitmakers derek thompson: Hit Makers Derek Thompson, 2017 An Atlantic senior editor presents an investigation into the lucrative quality of popularity in the 21st century to share economic insights into what makes ideas, productions and products successful, --NoveList. |
| hitmakers derek thompson: Hit Makers Derek Thompson, 2017-02-07 “Enthralling—full of 'aha' moments about why some ideas soar and others never get off the ground. This book picks up where The Tipping Point left off. —Adam Grant Nothing “goes viral.” If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today’s crowded media environment, you’re missing the real story. Each blockbuster has a secret history—of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters, but rather their friends, followers, and imitators—the audience of your audience. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has good taste, and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable. Every business, every artist, every person looking to promote themselves and their work wants to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty-first century—people’s attention. From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular. In Hit Makers, Derek Thompson investigates: * What Taylor Swift, the printing press, and the laugh track have in common * The secret link between ESPN's sticky programming and the The Weeknd's catchy choruses * How advertising critics predicted Donald Trump * The 5th grader who accidentally launched Rock Around the Clock, the biggest hit in rock and roll history * How Barack Obama and his speechwriters think of themselves as songwriters * How Disney conquered the world—but the future of hits belongs to savvy amateurs and individuals * The French collector who accidentally created the Impressionist canon * Quantitative evidence that the biggest music hits aren’t always the best * Why almost all Hollywood blockbusters are sequels, reboots, and adaptations * Why one year--1991--is responsible for the way pop music sounds today * Why another year --1932--created the business model of film * How data scientists proved that “going viral” is a myth * How 19th century immigration patterns explain the most heard song in the Western Hemisphere |
| hitmakers derek thompson: Russian Optimism Ben Rosenfeld, 2015-01-01 Russian Optimism: Dark Nursery Rhymes To Cheer You Right Up is an illustrated coffee table book of thirty of Russia's most horrifically hysterical nursery rhymes translated for an English speaking audience. Each rhyme is 2-4 lines, with an innocent title and a horrible ending. Each rhyme is accompanied by a brightly colored yet twisted illustration of the scenario described to add humor. Each two-page layout has the illustration on one side, and the title of the rhyme, the English text, the Russian text and the Russian transliteration (using English letters) on the other. For example, The Woods: A little boy found a machine gun. Nothing lives in the woods anymore. The rhymes are grouped in seven ironically titled chapters: Moral Messages, Parenting Pointers, Classic Cooking, Aquatic Adventures, Close Calls, Cheery Children and Explosive Endings. |
| hitmakers derek thompson: Mad Enchantment Ross King, 2016-09-08 Claude Monet's water lily paintings are among the most iconic and beloved works of art of the past century. Yet these entrancing images were created at a time of terrible private turmoil and sadness for the artist. The dramatic history behind these paintings is little known; Ross King's Mad Enchantment tells the full story for the first time and, in the process, presents a compelling and original portrait of one of our most popular and cherished artists. By the outbreak of war in 1914, Monet, then in his mid-seventies, was one of the world's most famous and successful painters, with a large house in the country, a fleet of automobiles and a colossal reputation. However, he had virtually given up painting following the death of his wife Alice in 1911 and the onset of blindness a year later. Nonetheless, it was during this period of sorrow, ill health and creative uncertainty that – as the guns roared on the Western Front – he began the most demanding and innovative paintings he had ever attempted. Encouraged by close friends such as Georges Clemenceau, France's dauntless prime minister, Monet would work on these magnificent paintings throughout the war years and then for the rest of his life. So obsessed with his monumental task that the village barber was summoned to clip his hair as he worked beside his pond, he covered hundreds of yards of canvas with shimmering layers of pigment. As his ambitions expanded with his paintings, he began planning what he intended to be his legacy to the world: the 'Musée Claude Monet' in the Orangerie in Paris. Drawing on letters and memoirs and focusing on this remarkable period in the artist's life, Mad Enchantment gives an intimate portrayal of Claude Monet in all his tumultuous complexity, and firmly places his water lily paintings among the greatest achievements in the history of art. |
| hitmakers derek thompson: Off Balance Matthew Kelly, 2011 Argues that people require satisfaction more than a work-life balance, outlining a system used by the author to promote energy, focus on key priorities, and avoid popular beliefs that compromise personal fulfillment. |
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