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| guerrilla marketing summary: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business Jay Conrad Levinson, 2017-08-07 Easy and Inexpensive Strategies for Making Big Profits from Your Small Business By Jay Conrad Levinson |
| guerrilla marketing summary: Guerrilla Marketing Alexander L. Fattal, 2018-12-10 Brand warfare is real. Guerrilla Marketing details the Colombian government’s efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and postconflict futures are imagined in Colombia. This layered case study illuminates a larger phenomenon: the convergence of marketing and militarism in the twenty-first century. Taking a global view of information warfare, Guerrilla Marketing combines archival research and extensive fieldwork not just with the Colombian Ministry of Defense and former rebel communities, but also with political exiles in Sweden and peace negotiators in Havana. Throughout, Fattal deftly intertwines insights into the modern surveillance state, peace and conflict studies, and humanitarian interventions, on one hand, with critical engagements with marketing, consumer culture, and late capitalism on the other. The result is a powerful analysis of the intersection of conflict and consumerism in a world where governance is increasingly structured by brand ideology and wars sold as humanitarian interventions. Full of rich, unforgettable ethnographic stories, Guerrilla Marketing is a stunning and troubling analysis of the mediation of global conflict. |
| guerrilla marketing summary: Summary: Guerrilla Marketing on the Internet BusinessNews Publishing,, 2013-02-15 The must-read summary of Jay Conrad Levinson and Charles Rubin's book: Guerrilla Marketing on the Internet: The Complete Guide to Making Money On-Line. This complete summary of the ideas from Jay Conrad Levinson and Charles Rubin's book Guerrilla Marketing on the Internet shows that the essential goal of guerrilla marketing is to achieve conventional goals – such as profits – using unconventional methods – such as investing energy in marketing instead of money. Guerrilla marketing is needed because it gives small businesses a sustainable competitive advantage: certainty in an uncertain world, economy in a high-priced world, simplicity in a complicated world and marketing awareness in a clueless world. This summary explains that the Internet is the best weapon yet invented to expand your business and reach new customers. Guerrilla marketing helps you to do that as efficiently and cost effectively as possible. Added-value of this summary: • Save time • Understand key concepts • Increase your business knowledge To learn more, read Guerrilla Marketing on the Internet and place your company on the path to success! |
| guerrilla marketing summary: Guerrilla Selling Bill Gallagher, Orvel Ray Wilson, Jay Conrad Levinson, 1992 Like the extremely successful Guerrilla Marketing and Guerrilla Marketing Attack, this latest addition to the series is written in the traditional guerrilla style, presenting unconventional and unusual ideas that are accessible and exciting for salespeople at every level. |
| guerrilla marketing summary: Summary: Guerrilla Marketing Excellence BusinessNews Publishing,, 2013-02-15 The must-read summary of Jay Conrad Levinson's book: Guerrilla Marketing Excellence: The Fifty Golden Rules for Business Success. This complete summary of the ideas from Jay Conrad Levinson's book Guerrilla Marketing Excellence shows that marketing guerrillas use common sense and knowledge to develop cost-effective marketing programs and strategies. By using their resources efficiently, guerrillas can be as effective as competitors with many times the resources and size. This summary presents the fifty golden rules for business success. Together, the rules give an insight into how marketing can be effective for any business of any size. According to the author, marketing is the single most critical activity, and the key to future success or failure. Without effective marketing, any company will wither and fail. By contrast, companies which develop excellent marketing programs grow, prosper and expand. In this powerful book, the author demonstrates that marketing holds the key to business success. Added-value of this summary: • Save time • Understand key concepts • Increase your business knowledge To learn more, read Guerrilla Marketing Excellence and discover valuable marketing strategies and a good road map for companies that want to thrive in today’s competitive climate. |
| guerrilla marketing summary: Summary: Guerrilla Marketing Goes Green BusinessNews Publishing,, 2013-02-15 The must-read summary of Jay Conrad Levinson and Shel Horowitz's book: Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet. This complete summary of the ideas from Jay Conrad Levinson and Shel Horowitz's book Guerrilla Marketing Goes Green shows how ethical marketing not only feels better but, in today's economy, it works better as well. In their book, the authors explain how green guerrilla marketing is based on four indispensable pillars: sustainability, quality, integrity and honesty. This summary contains everything you need to know about green marketing that will benefit your customers, employees, suppliers, distribution partners and even competitors. Added-value of this summary: • Save time • Understand key principles • Expand your knowledge To learn more, read Guerrilla Marketing Goes Green and find out how green marketing can lead to success in today's business environment. |
| guerrilla marketing summary: The Guerrilla Marketing Handbook Jay Conrad Levinson, Seth Godin, 1994 Marketing strategy for maximum return, for large & small businesses. |
| guerrilla marketing summary: Grassroots Marketing Shel Horowitz, 2000 In this revised edition of Marketing Without Megabucks (1993), a Massachusetts-based consultant hawks key marketing and copywriting tricks for low-budget self-promotion via traditional media and cyberspace. Includes examples and resources. Annotation c. Book News, Inc., Portland, OR (booknews.com). |
| guerrilla marketing summary: Guerrilla Negotiating Jay Conrad Levinson, Mark S. A. Smith, Orvel Ray Wilson, 1999-04-13 To gain 1,000 ideas all at once and gain all the advantages, read this brilliant, illuminating book. -Mark Victor Hansen, coauthor, Chicken Soup for the Soul. The Guerrilla Group has done it again. Sit down at the feet of the masters and learn how to negotiate right. And while you're at it, pray that your competition doesn't read this book. -Guy Kawasaki, author, Rules for Revolutionaries, and CEO, garage.com. The 'Guerrilla' approach to business and life has become a classic. I've learned from the entire series . . . but this one is the best! 'Negotiating' gives you the specifics for gaining a fair advantage. I love it.-Jim Cathcart, author, The Acorn Principle. GUERRILLA SELLING is a registered trademark of The Guerrilla Group, Inc. |
| guerrilla marketing summary: Summary: Guerrilla Marketing in 30 Days BusinessNews Publishing,, 2013-02-15 The must-read summary of Jay Conrad Levinson and Al Lautenslager's book: Guerrilla Marketing in 30 Days: One Dynamic Blueprint to Maximize Profits and Increase Customers. This complete summary of the ideas from Jay Conrad Levinson and Al Lautenslager's book Guerrilla Marketing in 30 Days shows that with 30 days of consistent effort, you can upgrade and enhance your organisation’s entire approach to marketing. The guerrilla marketing creed is that it’s possible to achieve conventional aims (like sales and profits) using unconventional methods (like investing energy in your marketing and not just more money). When it comes to marketing, the missing “secret sauce” is usually implementation rather than conceptualization. Lots of people spend all their time getting in position to start marketing when in reality they should be just getting into action. Energy, passion and enthusiasm can cover up a lot of gaps in your marketing know-how. This summary explains strategies to help businesses with their marketing. Added-value of this summary: • Save time • Understand the key concepts • Increase your business knowledge To learn more, read Guerrilla Marketing In 30 Days and discover useful tips for starting a business. |
| guerrilla marketing summary: Marketing Warfare Al Ries, Jack Trout, 1997-11-22 A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon.Newsweek Revolutionary! Surprising!Business Week Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read.USA Today |
| guerrilla marketing summary: The Best of Guerrilla Marketing--Guerrilla Marketing Remix Jay Conrad Levinson, Jeannie Levinson, 2011-09-09 Guerrilla Marketing’s Greatest Hits—Updated, Adapted, Remastered… The only book to deliver The Best of Guerrilla Marketing—a combination of the latest secrets, strategies, tactics, and tools from more than 35 top-selling Guerrilla Marketing books—updated for a new generation. ”When they write the history of marketing thought, Jay doesn't get a page... he gets his own chapter.” —Seth Godin, author of Poke the Box “This book is the culmination of Guerrilla Marketing’s huge footprint on the marketing landscape. Keep it on top of your desk-it will become your marketing bible.” —Jill Lublin, international speaker and author, Jilllublin.com ”For business survival in the 21st century, Guerrilla Marketing ranks right up there with food, water, shelter—and, of course, Internet access.“ —David Garfinkel, author of Advertising Headlines That Make You Rich “21 million entrepreneurs around the world, including me and most of my clients & friends, owe a debt of gratitude to Jay Conrad Levinson for his inspiring Guerrilla Marketing advice and mentoring.“ —Roger C. Parker, www.PublishedandProfitable.com “Guerrilla Marketing has always been about helping the ‘little guy’ market effectively and succeed against big-budget competitors. And now, in the new hyper-connected and hyper-competitive digital age, Guerrilla Marketing is again proving to be an essential key ingredient to help achieve business success. “ —Stuart Burkow, advisor on making money in business and advocate for free enterprise, www.kingofprofits.com “Jay Levinson wisely guided my partners and me as we built our company from zero to $60 million in six years – and sold it! His brilliant marketing know-how played a huge role in our dramatic success. “ —Steve Savage, president, Savage International “Guerrilla Marketing is far more than a brand. It has joined Xerox and Kleenex as part of our language.” —Orvel Ray Wilson, CSP, marketing coach, sales trainer and author “Jay's original Guerrilla Marketing validated all the marketing I'd been already doing, and opened my eyes to many new possibilities. Since that time, I've read many books in the series, and was thrilled to bring Guerrilla Marketing to the environmental world with Guerrilla Marketing Goes Green. Jay has proven over and over again that there's more to marketing than throwing a lot of money into ads, and that small businesses, nonprofits, and grassroots organizations can market effectively and inexpensively.” —Shel Horowitz, award-winning author, speaker, consultant, green/ethical marketing expert “Guerrilla Marketing Reigns Supreme as THE Source for Most Affordable and Effective Marketing...Ever!” —David Fagan, owner, The Icon Builder “In the marketing jungle the Guerrilla is king!” —David Perry, Perry-Martel International “Guerrilla Marketing is the Guerrilla Cream that rises to the Guerrilla Top. Those that use it, have used it and will use it get the view from the Top!! This book is one more ticket to your trip to your Guerrilla Top.” —Al Lautenslager, www.marketforprofits.com “Jay Conrad Levinson's Guerrilla Marketing series helped revolutionize marketing for the entrepreneurs who transformed small business into the powerful engine that drives economic growth in America. That his work keeps evolving but always stresses ethics, creativity, and technology with makes his achievement all the more valuable and remarkable.” —Michael Larsen, literary agent, Michael Larsen-Elizabeth Pomada Literary Agents Contributions from 35 Guerrilla hits, including: The Guerrilla Marketing Handbook Guerrilla Publicity Guerrilla Marketing in 30 Days Guerrilla Marketing for Writers Guerrilla Social Media Marketing Guerrilla Marketing on the Internet Guerrilla Networking Guerrilla Negotiating Guerrilla Selling Guerrilla Public Speaking Guerrilla Multilevel Marketing Guerrilla Profits Guerrilla Financing Guerrilla Business Secrets Guerrilla Breakthrough Strategies Guerrilla Retailing Guerrilla Rainmaking Guerrilla Marketing for Consultants Guerrilla Marketing Goes Green Guerrilla Marketing for Nonprofits |
| guerrilla marketing summary: Poke the Box Seth Godin, 2015-09-15 A one-two punch! Half kick in the ass, half cheerleading encouragement. —Steven Pressfield, author of The War of Art If you are happy being just a dreamer, perhaps you don’t need this book. If you’re enjoying the status quo, don’t even consider reading this book. If you are content waiting for success to find you, please put this book down and go find something else to read. Why has Poke the Box become a cult classic? Because it’s a book that dares readers to do something they’re afraid of. It could be what you need, too. Is Seth Godin the Pied Piper for however many of us have been afraid to fail? Will I answer his call? Will you? —Peter Shermeta, reviewing the original edition of Poke the Box |
| guerrilla marketing summary: Culture Jamming Marilyn DeLaure, Moritz Fink, 2017-02-28 A collaboration of political activism and participatory culture seeking to upend consumer capitalism, including interviews with The Yes Men, The Guerrilla Girls, among others. Coined in the 1980s, “culture jamming” refers to an array of tactics deployed by activists to critique, subvert, and otherwise “jam” the workings of consumer culture. Ranging from media hoaxes and advertising parodies to flash mobs and street art, these actions seek to interrupt the flow of dominant, capitalistic messages that permeate our daily lives. Employed by Occupy Wall Street protesters and the Russian feminist punk band Pussy Riot alike, culture jamming scrambles the signal, injects the unexpected, and spurs audiences to think critically and challenge the status quo. The essays, interviews, and creative work assembled in this unique volume explore the shifting contours of culture jamming by plumbing its history, mapping its transformations, testing its force, and assessing its efficacy. Revealing how culture jamming is at once playful and politically transgressive, this accessible collection explores the degree to which culture jamming has fulfilled its revolutionary aims. Featuring original essays from prominent media scholars discussing Banksy and Shepard Fairey, foundational texts such as Mark Dery’s culture jamming manifesto, and artwork by and interviews with noteworthy culture jammers including the Guerrilla Girls, The Yes Men, and Reverend Billy, Culture Jamming makes a crucial contribution to our understanding of creative resistance and participatory culture. |
| guerrilla marketing summary: Buyology Martin Lindstrom, 2010-02-02 NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds. |
| guerrilla marketing summary: Renegade Marketing Drew Neisser, 2021-10-05 Marketing has become ridiculously complicated, but yours doesn't have to be. With decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM, as well as startups and mid-size companies, and interviewing over four hundred top practitioners, Neisser uncovered the top four characteristics that all successful marketers have in common: they are Courageous, Artful, Thoughtful, and Scientific (CATS). These four characteristics form the basis for the framework in Renegade Marketing. Over the years, Neisser created a twelve-step formula to radically simplify B2B marketing and build an unbeatable brand. In his book, he shares the stories of marketing CATS as he gives you the tools to: Walk through a highly refined discovery process that culminates in finding your brand's purpose Define your company's purpose in eight words or fewer Build team support for new marketing initiatives while establishing your unique brand story, voice, and design Assemble effective marketing plans that engage employees, inspire customers, and attract new business Drive perpetual growth by creating a culture with metrics, marketing technology, and experimentation |
| guerrilla marketing summary: The Blue Guerrilla Strategy Krishna Mohan Avancha, 2019-06-01 The blue guerrilla strategy is just my 13+ years of practical experience in marketing all condensed in 100 pages in the form of this book. The innovation and strategies which I have personally felt would help the domain or industries that I have worked for is described in this book. I have tried to take the practical approach in this book by highlighting some ways in which organizations or companies could gain the much needed lead and market leadership by simply changing the way they think and trying something so different that would give them an instant success. |
| guerrilla marketing summary: ROI in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing Jack J. Phillips, Frank Q. Fu, Patricia Pulliam Phillips, Hong Yi, 2020-10-27 Get your bottom-line results where you want them by putting your marketing campaigns and initiatives to powerful new use Marketing is all about understanding and serving your customers’ needs—but how do you know that your events, campaigns, and communication initiatives are working at top effectiveness? And how can you determine whether your marketing investments are reaping real rewards? ROI (Return on Investment) is a performance measure used to evaluate the efficiency of all types of investments, and in this powerful guide, the team at the ROI Institute offer you a proven method for understanding your own marketing benchmarks as never before. Drawing on real data collected from real cases of real companies in a variety of industries, ROI in Marketing uses a data-driven process to help you measure: Input, including types of projects, audience reach, number of customers, costs, and more Reactions of target groups to products, services, and messages Actions, including how to process and monetize what the target group thinks, believes, and knows Business impact of actions taken by the target group and their influence on sales, new accounts, and profits ROI, monetary benefits of marketing programs compared to costs Intangibles, such as image, reputation, corporate social responsibility, and more Packed with actionable, results-driven processes, ROI in Marketing offers a powerful blueprint for transforming how you interact with your customers to get clear bottom-line results. |
| guerrilla marketing summary: Guerrilla Marketing Weapons Jay Conrad Levinson, 1990 Levinson's new book is a nuts-and-bolts approach to his revolutionary guerrilla marketing technique, targeted to the more than 11 million small and medium-sized businesses nationwide in need of successful marketing solutions. Levinson identifies 100 weapons that minimize expenses and maximize profits. |
| guerrilla marketing summary: Guerrilla Financing Bruce Jan Blechman, Jay Conrad Levinson, 1992-08-20 The authors offer creative, street-smart financing techniques for raising capital for any type of business anywhere in the country, no matter what the circumstances. Nontraditional methods of achieving one's goals are outlined, using fresh and innovative sources of financing that are available to anyone with a winning idea or business. |
| guerrilla marketing summary: Get Scrappy Nick Westergaard, 2016-05-02 Marketing is changing rapidly, so sometimes it’s hard to keep up. Don’t get frustrated, get scrappy. It’s an exciting time to be in marketing, with an array of equalizing platforms from the Internet to social media to content marketing, that have reset the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master--all on tighter budgets than ever before. In Get Scrappy, chief brand strategist Nick Westergaard weaves hacks, tips, and idea starters together to provide a plan of attack for businesses of any size to: Demystify digital marketing in a way that makes sense for your business Do more with less Build a strong brand with something to say Create relevant and engaging content for your social media platforms Spark dialogue with your community of customers Measure what matter The result will be a reliable, repeatable system for building your brand, creating engaging content, and growing your community of customers. Don’t wait for marketing to reinvent itself. Instead, proactively reinvent your company’s marketing to maximize its reach! |
| guerrilla marketing summary: Marketing in Context Chris Hackley, 2013-11-14 The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers. |
| guerrilla marketing summary: Product and Services Management George Avlonitis, Paulina Papastathopoulou, 2006-04-11 `A text that successfully bridges the gap between academic theorizing and practitioner applicability because it uses multiple real-world examples/mini-cases of management techniques to illustrate the well-researched academic theoretical foundations of the book′ - Creativity and Innovation Management `A complete and useful treatment of the domain of product and service decisions. This book is unique in its treatment, dealing with product and service portfolio evaluation, new product/service development and product/service elimination in an integrated manner. Enlivened by many mini-cases, the book provides a soup-to-nuts approach that will prove very attractive for students and be a valuable reference for managers as well. Highly recommended′ - Gary L Lilien, Distinguished Research Professor of Management Science, Penn State University `Product and Services Management (PSM) is a welcome, up to date summary of the key issues facing firms in developing and refreshing their portfolios. The examples and cases bring the academic arguments clearly into focus and demonstrate the crucial role of PSM in leading the overall strategy of the firm′ - Professor Graham Hooley, Senior Pro-Vice-Chancellor, Aston University, Birmingham `Managers responsible for and students interested in product portfolio decisions previously had to consult several sources for obtaining up-to-date information; books on new product development, articles on service development, readers on product management, and frameworks for product evaluation and termination. With the book Product and Services Management the reader obtains four-in-one. Avlonitis and Papastathopoulou reveal in a compelling and comprehensive manner why product decisions are the cornerstone of modern marketing and business, and illustrate the theory with numerous mini-cases from Europe and elsewhere. A must read for everyone with a passion for products′ - Dr Erik Jan Hultink, Professor of New Product Marketing, Delft University of Technology This book provides a holistic approach to the study of product and services management. It looks at the key milestones within a product′s or service life cycle and considers in detail three crucial areas within product management, namely product/service portfolio evaluation, new product/service development and product/service elimination. Based on research conducted in Europe and North America, this book includes revealing cases studies that will help students make important connections between theory and practice. The pedagogical features provided in each chapter include chapter introduction, summary, questions and a further reading section. Additional material for instructors include PowerPoint slides and indicative answers to each chapter′s questions. This book is written for undergraduate and postgraduate students of business administration who are pursuing courses in marketing, product portfolio management, new product development and product policy. |
| guerrilla marketing summary: UX Strategy Jaime Levy, 2015-05-20 User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use. Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists. Define and validate your target users through provisional personas and customer discovery techniques Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value Focus your team on the primary utility and business model of your product by running structured experiments using prototypes Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics |
| guerrilla marketing summary: The Ultimate Sales Machine Chet Holmes, 2007 A no-nonsense book of business advice from acclaimed corporate trainer and motivational expert Chet Holmes. His advice starts with one simple concept: pigheaded focus. His book helps readers focus on 12 critical areas for improvement - one at a time - and get great results, by spending just one hour a week on an area to be improved. Holmes offers proven strategies for management, marketing and sales. One of the top 20 change experts [in the USA]' - Industry Week magazine.' |
| guerrilla marketing summary: The Big Book of Marketing Anthony G. Bennett, 2009-06-19 A real world tool for helping develop effective marketing strategies and plans. -- Dennis Dunlap, Chief Executive Officer, American Marketing Association For beginners and professionals in search of answers. -- Stephen Joel Trachtenberg, President Emeritus and University Professor of Public Service, The George Washington University A 'must read' for every business major and corporate executive. -- Clarence Brown, former Acting Secretary, U.S. Department of Commerce The Biggest Companies. The Boldest Campaigns. THE BEST INSIDER'S GUIDE ON THE MARKET. The most comprehensive book of its kind, The Big Book of Marketing is the definitive resource for marketing your business in the twenty-first century. Each chapter covers a fundamental aspect of the marketing process, broken down and analyzed by the greatest minds in marketing today. For the first time ever, 110 experts from the world's most successful companies reveal their step-by-step strategies, proven marketing tools, and tricks of the trade—fascinating, exclusive, real-world case studies from an all-star roster of companies, including: ACNielsen * Alcoa * American Express * Amtrak * Antimicrobial * Technologies Group * APL Logistics * Arnold * AT&T * Atlas Air * Bloomingdale's * BNSF * Boeing * Bristol-Myers Squibb * Burson-Marsteller * BzzAgent * Caraustar * Cargill * Carnival * Coldwell Banker * Colgate-Palmolive * Colonial Pipeline * Con-way * Costco * Dean Foods * Discovery Communications * Draftfcb * DSC Logistics * DuPont * Edelman * ExxonMobil * Fabri-Kal * FedEx Trade Networks * Fleishman-Hillard * Ford * Frito-Lay * GE * Greyhound * Hair Cuttery * Hilton * HOLT CAT * IBM * Ingram Barge * Ingram Micro * International Paper * John Deere * Kimberly-Clark * Kodak * Kraft * L.L.Bean * Landor * Long Island Rail Road * Lulu.com * Mars * MCC * McCann * McDonald's * McKesson * Nationals * NCR * New York Times * Nordstrom * Ogilvy Action * OHL * 1-800Flowers.com * Overseas Shipholding Group * Owens Illinois * P & G * Papa John's * Paramount Pictures * Patagonia * PepsiCo * Pfizer * Porter Novelli * RAPP * Ritz-Carlton * Safeway * Saks Fifth Avenue * Sara Lee * SC Johnson * Sealed Air * Sears * Silgan * Skyhook * Snap-on Tools * Southwest * Sports and Leisure * ResearchGroup * Staples * Stoner * Supervalu * Synovate * Tanimura & Antle * TBWA * Tenet Healthcare * Texas Instruments * 3M * ToysRUs * Trader Joe's * Tupperware * Under Armour * United Airlines * United Stationers * Verizon * VISA * Weyerhaeuser * Wilson Sporting Goods * Wunderman * Xerox * Y&R * Zappos.com No matter what business you're in--from retail and manufacturing to service and nonprofit--The Big Book of Marketing offers the most practical, hands-on advice you’ll ever find . . . from the best in the business. Anthony G. Bennett taught marketing at Georgetown University. With three decades of experience in the field, he has held a variety of key marketing positions at Fortune 500 companies, including AT&T and others. He resides in McLean, Virginia. |
| guerrilla marketing summary: Blitzscaling Reid Hoffman, Chris Yeh, 2018-10-09 Foreword by Bill Gates LinkedIn cofounder, legendary investor, and host of the award-winning Masters of Scale podcast reveals the secret to starting and scaling massively valuable companies. What entrepreneur or founder doesn’t aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare. So what separates the startups that get disrupted and disappear from the ones who grow to become global giants? The secret is blitzscaling: a set of techniques for scaling up at a dizzying pace that blows competitors out of the water. The objective of Blitzscaling is not to go from zero to one, but from one to one billion –as quickly as possible. When growing at a breakneck pace, getting to next level requires very different strategies from those that got you to where you are today. In a book inspired by their popular class at Stanford Business School, Hoffman and Yeh reveal how to navigate the necessary shifts and weather the unique challenges that arise at each stage of a company’s life cycle, such as: how to design business models for igniting and sustaining relentless growth; strategies for hiring and managing; how the role of the founder and company culture must evolve as the business matures, and more. Whether your business has ten employees or ten thousand, Blitzscaling is the essential playbook for winning in a world where speed is the only competitive advantage that matters. |
| guerrilla marketing summary: Guerrilla Marketing for Consultants Jay Conrad Levinson, Michael W. McLaughlin, 2011-01-06 Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step-by-step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct-mail marketing, winning proposals, and more. Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte Consulting since 1994. |
| guerrilla marketing summary: Persuasive Business Proposals Tom Sant, 2004 Use the latest technology and techniques to craft winning proposals. |
| guerrilla marketing summary: Guerrilla Networking Monroe Mann, Jay Conrad Levinson, 2009-07-29 GUERRILLA NETWORKING Traditional networking is all about meeting people. ; The success you reap in life, however, is directly correlated tonot how many people you meetbut rather, how many people want to meet you. Guerrilla Networking is all about becoming the type of person other people want to meet. Learn how from both guerrilla marketing legend, Jay Conrad Levinson, and guerrilla networking originator Monroe Mann. Jay and Monroe have flipped the typical networking mentality on its headbut theyve landed right side upand so can you, if you read this book. Youre in for a wild ride.Michael Port, author of Book Yourself Solid An incredibly simple, and yet, original concept. The idea behind guerrilla networking makes perfect and logical sense. I recommend this book to all members of my networking organization.Dr. Ivan=2 0Misner, founder of BNI and NY Times bestselling author of Masters of Networking |
| guerrilla marketing summary: Juicing the Orange Pat Fallon, Fred Senn, 2006 Drawing from 25 years of successful marketing and acclaimed, award-winning work, the authors show that bankable, creative ideas come from zeroing in on the one key business problem that must be solved and then rigorously unearthing insights that will lead to a spectacular solution. |
| guerrilla marketing summary: Jennifer Government Max Barry, 2014-07-10 In Max Barry's twisted, hilarious and terrifying vision of the near future, the world is run by giant corporations and employees take the last names of the companies they work for. It's a globalised, ultra-capitalist free market paradise! Hack Nike is a lowly merchandising officer who's not very good at negotiating his salary. So when John Nike and John Nike, executives from the promised land of Marketing, offer him a contract, he signs without reading it. Unfortunately, Hack's new contract involves shooting teenagers to build up street cred for Nike's new line of $2,500 trainers. Hack goes to the police - but they assume that he's asking for a subcontracting deal and lease the assassination to the more experienced NRA. Enter Jennifer Government, a tough-talking agent with a barcode tattoo under her eye and a personal problem with John Nike (the boss of the other John Nike). And a gun. Hack is about to find out what it really means to mess with market forces. |
| guerrilla marketing summary: Guerrilla Marketing In 30 Days Workbook Jay Conrad Levinson, Al Lautenslager, 2006-11-06 30 Days to Success From the father of guerrilla marketing, Jay Conrad Levinson! This powerful workbook walks you through the process of developing a high-impact, low-cost guerrilla marketing plan. Thirty interactive exercises, designed to be used as a stand-alone tool or in conjunction with companion book Guerrilla Marketing in 30 Days, help you develop each aspect of your plan: online marketing, PR, buzz marketing, networking and more! Complete one exercise a day, and after 30 days, your marketing efforts will be ready to take off. Hands-on interactive guide creates a custom marketing plan. Exercises, tasks and fill-in-the-blanks write the plan for you. Step-by-step instructions help you implement guerilla tactics in your own business. Put pencil to paper and in 30 days execute time-tested marketing techniques. |
| guerrilla marketing summary: The Gorilla Game Geoffrey A. Moore, Paul Johnson, Tom Kippola, 1998 Geoffrey Moore reveals the dynamics behind the market for high-tech stocks and outlines the forces that catapult a select number of companies to huge success. The Gorilla Game is a must-read for the thousands of high-tech managers and marketeers who made his first two books best-sellers, as well as for all investors looking for a reliable guide to the rapidly changing world of high technology. |
| guerrilla marketing summary: Marketing That Matters Chip Conley, Eric Friedenwald-Fishman, 2006-10-15 Whether you're an entrepreneur building a new enterprise, the leader of an established socially responsible business, or a marketing professional at a Fortune 500 company who wants to make a difference, this in-the-trenches guide provides action steps for creating marketing programs that benefit your company and the world. Using real-life examples from Patagonia, General Mills, Clif Bar, and many other companies, Marketing That Matters shows how to define your company's mission, goals, and potential audience in ways that are flexible, creative, and true to your organization's core values. They offer ten practices to engage customers using innovative marketing techniques--from discovering how customers make decisions to building committed communities of customers, employees, and strategic partners who will spread the word about your company--and potentially change the world. Marketing that Matters is the definitive handbook to help you incorporate social responsibility as a core element in your company's marketing strategy. |
| guerrilla marketing summary: Guerrilla Marketing Attack Jay Conrad Levinson, 1989-02-20 A bestseller first published in 1983, Guerrilla Marketing offers an innovative approach to marketing for the small business owner. Filled with hundreds of effective ideas, this book outlines Levinson's philosophy about marketing. |
| guerrilla marketing summary: The Guerrilla Rep Ben Yennie, 2016-08-31 The first and so far only book on Film Markets. A Film Market is the best place a filmmaker can go to get traditional, non-DIY Distribution. The first edition of this book was used as a text at more than ten film schools in the US, and the book has an endorsement from the host of the #1 Filmmaking podcast on iTunes, and advice from 8 distributors. |
| guerrilla marketing summary: Gun to the Head Marketing Kamron Karington, 2010-02-07 How does a deadly event, a 9th-grade dropout, a disturbed night on a walk-in cooler, and a 1,066% sales increase collide into one of the most unlikely and uplifting marketing stories ever told? Truth is stranger than fiction... Yes, there are real life examples, case studies and exact word-for-word ads, scripts, and letters that drove a quick and spectacular sales increase... but more importantly - the single premise... the aha moment... the eye-opener that gives you instant control over your marketing and sales building efforts. You'll see... The ad that drove a 123% sales increase in 31 days The word-for-word scripts that double bottom line profits in up to 60% of your sales The strategy that generates $100 in customer spending for every $2.50 invested And that's just scratching the surface... So, if you're tired of struggling to grow sales, attract customers or increase your ticket average, look no further, Gun To The Head Marketing delivers you an unexpected shortcut to the top. Get ready for a forceful, fast paced, insightful and inspiring adventure... |
| guerrilla marketing summary: Guerrilla Marketing in 30 Days Al Lautenslager, Jay Levinson, 2014-06-10 Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today’s aspiring guerrillas, this new edition provides marketers with the latest guerrilla marketing tools and tactics. In just 30 chapters and 30 days, famous marketers Jay Conrad Levinson and Al Lautenslager show eager entrepreneurs how to zero in on their marketing goals and maximize their profits. New marketers learn from updated real-life examples and success stories and proven fundamental concepts, and use daily exercises to take their marketing to the next level — ultimately increasing profits, cutting costs, and gaining new customers. Topics detailed in this new edition include proximity marketing, thought leadership, integration of online and offline marketing, speaking and events, direct email, personalization, and implementation. With every step, Levinson and Lautenslager provide thorough action plans to help aspiring guerrillas stay on track, leaving no excuse for anything but success. |
| guerrilla marketing summary: The 22 Immutable Laws of Marketing Al Ries, Jack Trout, 1994 Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. Presented with irreverant but honest insights, their advice often flies in the face of conventional but not always successful wisdom. They explore marketing campaigns that have succeeded and those that have failed, why good ideas never lived up to expectations, and offer their own ideas on what would have worked better. |
Guerrilla warfare - Wikipedia
Guerrilla warfare is a form of unconventional warfare in which small groups of irregular military, such as rebels, partisans, paramilitary personnel or armed civilians, which may include recruited …
GUERRILLA Definition & Meaning - Merriam-Webster
The meaning of GUERRILLA is a person who engages in irregular warfare especially as a member of an independent unit carrying out harassment and sabotage. How to use guerrilla in a sentence.
Guerrilla warfare | Facts, Definition, & Examples | Britannica
Guerrilla warfare, type of warfare fought by irregulars in fast-moving, small-scale actions against orthodox military and police forces and, on occasion, against rival insurgent forces, either …
GUERRILLA | English meaning - Cambridge Dictionary
GUERRILLA definition: 1. a member of an unofficial military group that is trying to change the government by making…. Learn more.
What Is Guerrilla Warfare? Definition, Tactics, Examples
Guerrilla warfare is waged by civilians who are not members of a traditional military unit, such as a nation’s standing army or police force. In many cases, guerrilla combatants are fighting to …
Guerrilla warfare - New World Encyclopedia
Guerrilla warfare (also spelled guerilla) is a method of combat by which a smaller group of combatants attempts to use its mobility to defeat a larger, and consequently less mobile, army.
What Is Guerrilla Warfare? - WorldAtlas
Jan 11, 2019 · Guerrilla warfare is a form of combat warfare fought by a civilian population or people not part of the conventional military. In most cases, guerrilla warriors (guerrillas) seek to …
Guerrilla Warfare: What It Is and Why It Remains Relevant Today
Dec 31, 2024 · Guerrilla warfare is centered around strategies focusing on gradual disruption and attrition of enemy forces. The primary objective is not to conquer outright but to make the …
What does guerrilla mean? - Definitions.net
guerrilla. Guerrilla warfare is a form of irregular warfare in which small groups of combatants, such as paramilitary personnel, armed civilians, or irregulars, use military tactics including ambushes, …
Guerrilla Warfare - American Battlefield Trust
Jun 3, 2013 · Throughout the American Civil War, as vast armies in blue and gray clashed on conventional battlefields, a drastically different kind of conflict was raging as well: a bloody …
Guerrilla warfare - Wikipedia
Guerrilla warfare is a form of unconventional warfare in which small groups of irregular military, such as rebels, partisans, paramilitary personnel or armed civilians, which may include recruited …
GUERRILLA Definition & Meaning - Merriam-Webster
The meaning of GUERRILLA is a person who engages in irregular warfare especially as a member of an independent unit carrying out harassment and sabotage. How to use guerrilla in a sentence.
Guerrilla warfare | Facts, Definition, & Examples | Britannica
Guerrilla warfare, type of warfare fought by irregulars in fast-moving, small-scale actions against orthodox military and police forces and, on occasion, against rival insurgent forces, either …
GUERRILLA | English meaning - Cambridge Dictionary
GUERRILLA definition: 1. a member of an unofficial military group that is trying to change the government by making…. Learn more.
What Is Guerrilla Warfare? Definition, Tactics, Examples
Guerrilla warfare is waged by civilians who are not members of a traditional military unit, such as a nation’s standing army or police force. In many cases, guerrilla combatants are fighting to …
Guerrilla warfare - New World Encyclopedia
Guerrilla warfare (also spelled guerilla) is a method of combat by which a smaller group of combatants attempts to use its mobility to defeat a larger, and consequently less mobile, army.
What Is Guerrilla Warfare? - WorldAtlas
Jan 11, 2019 · Guerrilla warfare is a form of combat warfare fought by a civilian population or people not part of the conventional military. In most cases, guerrilla warriors (guerrillas) seek to …
Guerrilla Warfare: What It Is and Why It Remains Relevant Today
Dec 31, 2024 · Guerrilla warfare is centered around strategies focusing on gradual disruption and attrition of enemy forces. The primary objective is not to conquer outright but to make the …
What does guerrilla mean? - Definitions.net
guerrilla. Guerrilla warfare is a form of irregular warfare in which small groups of combatants, such as paramilitary personnel, armed civilians, or irregulars, use military tactics including ambushes, …
Guerrilla Warfare - American Battlefield Trust
Jun 3, 2013 · Throughout the American Civil War, as vast armies in blue and gray clashed on conventional battlefields, a drastically different kind of conflict was raging as well: a bloody …
