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| guerilla marketing download: The Guerrilla Marketing Handbook Jay Conrad Levinson, Seth Godin, 1994 Marketing strategy for maximum return, for large & small businesses. |
| guerilla marketing download: Guerrilla Marketing Jay Conrad Levinson, 2011-09-01 The book every small-business owner should own First published in 1983, Jay Levinson's Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it. In this completely updated and expanded fourth edition of Levinson's first Guerrilla Marketing book, his take-no-prisoners approach to finding clients is on full display, as he offers hundreds of marketing ideas that really work and a new roadmap for small-business success in the global marketplace. Filled with leading-edge strategies for marketing on the Internet, putting new technologies to work, targeting prospects, cultivating repeat and referral business, and managing in the age of telecommuting and freelance employees, among others, Guerrilla Marketing will be the entrepreneur's marketing bible for the twenty-first century. |
| guerilla marketing download: Guerilla Marketing for Direct Selling Jay Conrad Levinson, James Dillehay, Marcella Vonn Harting, 2018-05 Put the best-selling marketing series of all time to work for you. It may well be the wisest investment you ever make. Guerrilla Marketing for Direct Selling is a proven system to explode your business growth. |
| guerilla marketing download: Guerrilla Marketing for Job Hunters Jay Conrad Levinson, David E. Perry, 2005-09-26 Ready! Aim! Hired! This is an immensely helpful book, with the ancient wisdom of recruiters,?and the up-to-date?insights of two skilled Internet surfers. If you're job-hunting, you'll be grateful to learn the tips and tricks of these two seasoned veterans. I learned a lot myself. —Richard N. Bolles, author, What Color Is Your Parachute? I have been an apprentice, a company president, and a CEO. No other single source provides a more contemporary and embracing job search bible. This book offers literally hundreds of little known insider tips, strategies, out-of-the-box success stories, hands-on exercises, and pearls of wisdom. Many readers will hear the words, 'You're Hired' due to David Perry and Guerrilla Marketing for Job Hunters. —Kelly Perdew, Executive Vice President, Trump Ice winner of The Apprentice 2 Guerrilla Marketing for Job Hunters is an absolutely 'right on' book for today's job market. It not only has great job search tips but it takes you into the electronic job search system better than anything I've seen written to date. —William J. Morin, Chairman and CEO, WJM Associates, Inc. former CEO of DBM Using a typically unconventional Guerrilla approach, authors Levinson and Perry cover all the basics of a winning campaign. This book covers: Using the Internet for everything from research and job searches to your own Web site, blogs, and podcasting Performing an extreme resume makeover and creating a higher-powered value-based resume Harnessing the full power of Google, LinkedIn, and ZoomInfo to uncover opportunities in the hidden job market ahead of your competition (or other job hunters) Branding yourself and selling your strengths in resumes, letters, e-mail, and interviews Guerrilla Marketing for Job Hunters includes real-life war stories from successful job hunters and expert tips and tactics from over 100 prominent headhunters. |
| guerilla marketing download: Guerrilla Marketing for Nonprofits Jay Levinson, Chris Forbes, Frank Adkins, 2010-07-01 The Father of Guerrilla Marketing, Jay Conrad Levinson delivers the first book to adapt the profit-producing principles of Guerrilla Marketing to the world of nonprofits. The nonprofit sector has increased by 65%--a flood of new organizations are vying for donations, competing for volunteers, and carving out their share of the marketplace. Joined by co-authors Frank Adkins and Chris Forbes, Levinson shows nonprofit marketers how to gain the competitive edge they need by replacing their lack of money with the power of time, energy, imagination, and information—allowing them to maximize their impact and raise more money! Armed with time-tested principles, 200 proven weapons of Guerrilla Marketing, and relevant tactics and tools, nonprofit marketers learn how to boost public awareness, increase effectiveness in recruiting volunteers, mobilize advocates, and raise more money—no matter the state of their finances. • Introduces the “seven golden rules” for fundraising success and recruiting volunteers • 200 proven weapons of Guerrilla Marketing customized for nonprofits • Covers publicity and social media tactics specific to the nonprofit community • Concepts are illustrated through real-world examples and comparison tables |
| guerilla marketing download: Guerrilla Marketing for Job Hunters 3.0 Jay Conrad Levinson, David E. Perry, 2011-04-08 The latest strategies for job hunters revealed in this revised and updated edition This new Third Edition features the latest job-hunting strategies for the Information Age. You'll discover key techniques to reach hiring managers at the employers you want to work for most. New chapters integrate using social media and social networking tools like Facebook, Twitter, LinkedIn, and ZoomInfo in your job search, along with case studies from successful guerrilla job hunters that detail what works in today's hyper competitive job market with commentary from America's top recruiters. Present your skills in creative new ways that stand out in today's hyper-competitive job market Employ little-known search engine optimization tricks used by top headhunters Integrated web site updated bi-weekly to remain state-of-the-moment Part of the Guerrilla Marketing Series, the bestselling marketing book series The job search process has changed drastically in the past few years. Turn these changes to your advantage and make your search successful with Guerilla Marketing for Job Hunters 3.0. |
| guerilla marketing download: The Best of Guerrilla Marketing--Guerrilla Marketing Remix Jay Conrad Levinson, Jeannie Levinson, 2011-09-09 Guerrilla Marketing’s Greatest Hits—Updated, Adapted, Remastered… The only book to deliver The Best of Guerrilla Marketing—a combination of the latest secrets, strategies, tactics, and tools from more than 35 top-selling Guerrilla Marketing books—updated for a new generation. ”When they write the history of marketing thought, Jay doesn't get a page... he gets his own chapter.” —Seth Godin, author of Poke the Box “This book is the culmination of Guerrilla Marketing’s huge footprint on the marketing landscape. Keep it on top of your desk-it will become your marketing bible.” —Jill Lublin, international speaker and author, Jilllublin.com ”For business survival in the 21st century, Guerrilla Marketing ranks right up there with food, water, shelter—and, of course, Internet access.“ —David Garfinkel, author of Advertising Headlines That Make You Rich “21 million entrepreneurs around the world, including me and most of my clients & friends, owe a debt of gratitude to Jay Conrad Levinson for his inspiring Guerrilla Marketing advice and mentoring.“ —Roger C. Parker, www.PublishedandProfitable.com “Guerrilla Marketing has always been about helping the ‘little guy’ market effectively and succeed against big-budget competitors. And now, in the new hyper-connected and hyper-competitive digital age, Guerrilla Marketing is again proving to be an essential key ingredient to help achieve business success. “ —Stuart Burkow, advisor on making money in business and advocate for free enterprise, www.kingofprofits.com “Jay Levinson wisely guided my partners and me as we built our company from zero to $60 million in six years – and sold it! His brilliant marketing know-how played a huge role in our dramatic success. “ —Steve Savage, president, Savage International “Guerrilla Marketing is far more than a brand. It has joined Xerox and Kleenex as part of our language.” —Orvel Ray Wilson, CSP, marketing coach, sales trainer and author “Jay's original Guerrilla Marketing validated all the marketing I'd been already doing, and opened my eyes to many new possibilities. Since that time, I've read many books in the series, and was thrilled to bring Guerrilla Marketing to the environmental world with Guerrilla Marketing Goes Green. Jay has proven over and over again that there's more to marketing than throwing a lot of money into ads, and that small businesses, nonprofits, and grassroots organizations can market effectively and inexpensively.” —Shel Horowitz, award-winning author, speaker, consultant, green/ethical marketing expert “Guerrilla Marketing Reigns Supreme as THE Source for Most Affordable and Effective Marketing...Ever!” —David Fagan, owner, The Icon Builder “In the marketing jungle the Guerrilla is king!” —David Perry, Perry-Martel International “Guerrilla Marketing is the Guerrilla Cream that rises to the Guerrilla Top. Those that use it, have used it and will use it get the view from the Top!! This book is one more ticket to your trip to your Guerrilla Top.” —Al Lautenslager, www.marketforprofits.com “Jay Conrad Levinson's Guerrilla Marketing series helped revolutionize marketing for the entrepreneurs who transformed small business into the powerful engine that drives economic growth in America. That his work keeps evolving but always stresses ethics, creativity, and technology with makes his achievement all the more valuable and remarkable.” —Michael Larsen, literary agent, Michael Larsen-Elizabeth Pomada Literary Agents Contributions from 35 Guerrilla hits, including: The Guerrilla Marketing Handbook Guerrilla Publicity Guerrilla Marketing in 30 Days Guerrilla Marketing for Writers Guerrilla Social Media Marketing Guerrilla Marketing on the Internet Guerrilla Networking Guerrilla Negotiating Guerrilla Selling Guerrilla Public Speaking Guerrilla Multilevel Marketing Guerrilla Profits Guerrilla Financing Guerrilla Business Secrets Guerrilla Breakthrough Strategies Guerrilla Retailing Guerrilla Rainmaking Guerrilla Marketing for Consultants Guerrilla Marketing Goes Green Guerrilla Marketing for Nonprofits |
| guerilla marketing download: Guerrilla Selling Bill Gallagher, Orvel Ray Wilson, Jay Conrad Levinson, 1992 Like the extremely successful Guerrilla Marketing and Guerrilla Marketing Attack, this latest addition to the series is written in the traditional guerrilla style, presenting unconventional and unusual ideas that are accessible and exciting for salespeople at every level. |
| guerilla marketing download: Guerilla Marketing on the Internet: The Definitive Guide from the Father of Guerilla Marketing Jay Conrad Levinson, Mitch Meyerson, Mary Eule Scarborough, 2008-07-02 The Father of Guerrilla Marketing conquers the newest marketing frontier Levinson offers you a step-by-step system on how to apply the proven acirc;euro;oelig;Guerrillaacirc;euro;yen; strategies to the ultimate marketing weapon, the Internet. Its enormous appeal is the focus on how to achieve greater visibility and increased profits through energy, time and imagination rather than big marketing dollars. You learn how to level the playing field by gaining traffic to your website, convert visitors into paying customers, and ultimately take your business to new levels of profitability and efficiency. |
| guerilla marketing download: Guerrilla Marketing to Heal the World Jay Conrad Levinson, Shel Horowitz, 2016-03-15 Levinson and Horowitz show the dramatic potential for profit in not just being a green company, but in addressing the huge social problems that have stumped humankind for millennia. Instead of waiting centuries for government to get it done, business can grab the reins and accomplish more through the profit motive than through any amount of guilt-tripping. Green practices can save and make money, and deep social change can skyrocket those revenues---when marketed correctly. |
| guerilla marketing download: Guerrilla Marketing for Social Media: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits Jay Conrad Levinson, Shane Gibson, 2010-08-31 Provides more than one hundred practical ideas, action plans, and implementation steps to help businesses identify unconventional social media opportunities to increase online presence, attract customers, and improve profits. |
| guerilla marketing download: Guerrilla Marketing Weapons Jay Conrad Levinson, 1990 Levinson's new book is a nuts-and-bolts approach to his revolutionary guerrilla marketing technique, targeted to the more than 11 million small and medium-sized businesses nationwide in need of successful marketing solutions. Levinson identifies 100 weapons that minimize expenses and maximize profits. |
| guerilla marketing download: Guerrilla Marketing for Financial Advisors Jay Conrad Levinson, Grant W. Hicks, 2003 Through the eyes of two Guerrilla Marketers, this book shows you Guerrilla Marketing ideas to help you build your business and make more as a financial advisor than you ever thought possible. Jay Conrad Levinson, author of the highly successful Guerrilla Marketing series of books has teamed up with financial advisor consultant and coach Grant W. Hicks, CIM, FCSI , to uncover all aspects of marketing for financial advisors. This work is a collection of fourteen years of researching and testing the best ideas for financial advisors. Grant's educational website www.financialadvisormarketing.com has additional resources to help any advisor at any level become more successful. This easy to read book will be an abundance of resources advisors need to dramatically change and grow their business. Inside you will find nine chapters including samples and templates to help build your business. The following is a chapter summary that will take the reader through forty business and marketing ideas, principles and examples that have been used successfully and step by step on how to apply them to your business. 1. Build a Better Business and Marketing Plan 2. Getting New Clients from Outside Sources 3. Getting New Clients from Internal Marketing 4. Welcoming New Clients 5. Wowing Clients 6. Mastering Service for All Clients 7. Taking Your Business to the Next Level 8. Marketing Principles for Financial Advisors 9. Guerrilla Marketing Tools and Marketing Action Plan Worksheets If you want to be a successful advisor in your market and improve your client service levels, then Guerilla Marketing For Financial Advisors is your marketing blueprint. It is time for advisors to take action. |
| guerilla marketing download: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business Jay Conrad Levinson, 2017-08-07 Easy and Inexpensive Strategies for Making Big Profits from Your Small Business By Jay Conrad Levinson |
| guerilla marketing download: Show Sold Separately Jonathan Gray, 2010-01-01 Highlights the trailers, merchandising and cultural conversations that shape our experiences of film and television It is virtually impossible to watch a movie or TV show without preconceived notions because of the hype that precedes them, while a host of media extensions guarantees them a life long past their air dates. An onslaught of information from print media, trailers, internet discussion, merchandising, podcasts, and guerilla marketing, we generally know something about upcoming movies and TV shows well before they are even released or aired. The extras, or “paratexts,” that surround viewing experiences are far from peripheral, shaping our understanding of them and informing our decisions about what to watch or not watch and even how to watch before we even sit down for a show. Show Sold Separately gives critical attention to this ubiquitous but often overlooked phenomenon, examining paratexts like DVD bonus materials for The Lord of the Rings, spoilers for Lost, the opening credits of The Simpsons, Star Wars actions figures, press reviews for Friday Night Lights, the framing of Batman Begins, the videogame of The Thing, and the trailers for The Sweet Hereafter. Plucking these extra materials from the wings and giving them the spotlight they deserve, Jonathan Gray examines the world of film and television that exists before and after the show. |
| guerilla marketing download: Guerrilla Marketing Attack Jay Conrad Levinson, 1989-02-20 A bestseller first published in 1983, Guerrilla Marketing offers an innovative approach to marketing for the small business owner. Filled with hundreds of effective ideas, this book outlines Levinson's philosophy about marketing. |
| guerilla marketing download: Marketing Warfare Al Ries, Jack Trout, 1997-11-22 A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon.Newsweek Revolutionary! Surprising!Business Week Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read.USA Today |
| guerilla marketing download: Guerrilla Marketing Online Weapons Jay Conrad Levinson, Charles Rubin, 1996 As the Internet expands at a phenomenal rate, it has established itself as the great new international marketing frontier. Now, from the authors of Guerrilla Marketing Online comes Guerrilla Marketing Online Weapons--the 100 simplest, most efficient strategies for online marketing. |
| guerilla marketing download: Selling the Invisible Harry Beckwith, 2000-10-15 SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees. |
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| guerilla marketing download: Marketing For Dummies Jeanette Maw McMurtry, 2022-11-08 Pump up your business with the latest, greatest marketing techniques This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You’ll discover what works, what doesn’t, and what is best for your business and budget. Learn the marketing and sales strategies that work in any economy Discover how to engage customers with trust and enthusiasm Understand post-pandemic changes in consumer attitudes Discover new tools and technologies for finding customers and inspiring loyalty Adapt your brand, pricing, and sales approach to make your business more valuable Avoid common marketing mistakes and learn how to measure the impact of your efforts In a post-pandemic, up or down economy, it’s harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins. For small to mid-size business owners and marketing professionals, Marketing For Dummies lets you harness the latest ideas to drive traffic, boost sales, and move your business forward. |
| guerilla marketing download: Word of Mouth Marketing Andy Sernovitz, 2006-11-01 Overview:Contemporary Managementby Jones and George distinguishes itself through its authorship, comprehensive, current contents, exceptionally rich and relevant examples and applications and experiential exercises provided in every single chapter. This #1 best-selling text continues to redefine what principles of management texts should look, sound, and feel like. As an author team Gareth Jones and Jennifer George are uniquely qualified to write about both the strategic and organizational challenges managers face.Contemporary Managementis a comprehensive text that surveys the theoretical underpinnings of modern management thought and research. Through a variety of examples from an expanded number of small business to medium and large companies it shows the reader how those ideas are used by practicing managers. A hallmark of this text is its focus on the“Manager as a Person,”which discusses managers as real people with their own personalities, strengths, weaknesses, opportunities, and problems. |
| guerilla marketing download: Culture Jamming Marilyn DeLaure, Moritz Fink, 2017-02-28 A collaboration of political activism and participatory culture seeking to upend consumer capitalism, including interviews with The Yes Men, The Guerrilla Girls, among others. Coined in the 1980s, “culture jamming” refers to an array of tactics deployed by activists to critique, subvert, and otherwise “jam” the workings of consumer culture. Ranging from media hoaxes and advertising parodies to flash mobs and street art, these actions seek to interrupt the flow of dominant, capitalistic messages that permeate our daily lives. Employed by Occupy Wall Street protesters and the Russian feminist punk band Pussy Riot alike, culture jamming scrambles the signal, injects the unexpected, and spurs audiences to think critically and challenge the status quo. The essays, interviews, and creative work assembled in this unique volume explore the shifting contours of culture jamming by plumbing its history, mapping its transformations, testing its force, and assessing its efficacy. Revealing how culture jamming is at once playful and politically transgressive, this accessible collection explores the degree to which culture jamming has fulfilled its revolutionary aims. Featuring original essays from prominent media scholars discussing Banksy and Shepard Fairey, foundational texts such as Mark Dery’s culture jamming manifesto, and artwork by and interviews with noteworthy culture jammers including the Guerrilla Girls, The Yes Men, and Reverend Billy, Culture Jamming makes a crucial contribution to our understanding of creative resistance and participatory culture. |
| guerilla marketing download: Guerrilla Marketing Excellence Jay Conrad Levinson, 1993-01-18 Guerrilla Marketing Excellence explains fifty rules aimed at fine-tuning your marketing style. It includes information on the uses of video, television distribution, networking effectiveness, and marketing combinations in an increasingly competitive business climate. |
| guerilla marketing download: The Art of Client Service Robert Solomon, 2016-03-17 A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work. Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients. It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do. |
| guerilla marketing download: Publishing Richard Guthrie, 2011-09-13 This is an indispensable and highly-readable study of the publishing industry past, present and future. For students and professionals in publishing it provides an authoritative, up-to-date and reliable account of their complex and rapidly changing industry. For those interested more broadly in the role the creative industries play in the modern world this is a fine introduction. It is to be highly recommended. - Iain Stevenson, Director, UCL Centre for Publishing At last, a readable, authoritative and comprehensive book for students, readers and practitioners in print and digital publishing. The book guides the reader through the history of publishing and the main issues facing the industry today. Among these are: Legal conundrums Cultural conflicts Trade practices Publishing within and across sectors Editorial requirements The challenge of electronic publishing Making your ideas count in print Rationalization and the growth of corporate publishing cultures The result is an exciting one stop guide, written with real flair and aplomb. Packed with helpful real-world examples and illustrative interviews this practical resource leaves no stone of the publishing industry unturned. |
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| guerilla marketing download: Get Scrappy Nick Westergaard, 2016-05-02 Marketing is changing rapidly, so sometimes it’s hard to keep up. Don’t get frustrated, get scrappy. It’s an exciting time to be in marketing, with an array of equalizing platforms from the Internet to social media to content marketing, that have reset the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master--all on tighter budgets than ever before. In Get Scrappy, chief brand strategist Nick Westergaard weaves hacks, tips, and idea starters together to provide a plan of attack for businesses of any size to: Demystify digital marketing in a way that makes sense for your business Do more with less Build a strong brand with something to say Create relevant and engaging content for your social media platforms Spark dialogue with your community of customers Measure what matter The result will be a reliable, repeatable system for building your brand, creating engaging content, and growing your community of customers. Don’t wait for marketing to reinvent itself. Instead, proactively reinvent your company’s marketing to maximize its reach! |
| guerilla marketing download: Fry The Brain John West, 2008 Fry The Brain is a detailed, original study of urban guerrilla sniping and its employment in modern unconventional warfare. Fry The Brain strives to educate the interested reader in all aspects of modern urban guerrilla sniping. As such, Fry The Brain is a unique, relevant work that is a must read for all students of contemporary guerrilla warfare. |
| guerilla marketing download: Guerrilla Marketing for Artists Barney Davey, 2013-04-03 Discover how to seize control of your career and create a loyal collector fan base that buys directly from you--Page 1 of cover. |
| guerilla marketing download: Total Resistance Hans von Dach, 2024-08 Total Resistance: The Swiss Army Guide to Guerrilla Warfare and Underground Operations Originally published in 1965, the Panther Publications English translation of Swiss Army Major Hans von Dach's classic Der totale Widerstand brings one of the most influential guerrilla manuals back into print in its original format, right down to the distinctive red covers of the Panther Publications first printing. Universally known as being more complete than the later Paladin Press editions which have been widely reproduced, this edition is the best translation available. Total Resistance is a comprehensive guide to guerrilla warfare, designed to empower civilians to resist occupation by a foreign power through sabotage, assassination, and the organization of underground movements. This translation preserves the detailed tactics and strategies that made the original a vital resource during the Cold War. With chapters covering everything from creating sabotage cells and conducting ambushes to psychological warfare and intelligence gathering, Total Resistance remains a cornerstone in the study of unconventional warfare. Over the decades, von Dach's manual has been both revered and controversial, influencing resistance movements across the globe. Its use by various insurgent groups during the 1960s and 1970s, as well as its relevance in modern conflict zones, underscores the enduring importance of this text. This edition is perfect for historians, military enthusiasts, and anyone interested in the principles of asymmetric warfare. Whether you're studying the Cold War era, exploring military strategy, or looking for insights into modern resistance movements, Total Resistance offers a wealth of knowledge on the power of civilian-based defense. Rediscover this seminal work that continues to shape the doctrine of guerrilla warfare and underground operations around the world. |
| guerilla marketing download: The Guerrilla Reader Walter Laqueur, 1977 En samling af synspunkter om guerillakrig op gennem tiden. |
| guerilla marketing download: Guerrilla Girls: The Art of Behaving Badly Guerrilla Girls, 2020-10-06 Guerrilla Girls: The Art of Behaving Badly is the first book to catalog the entire career of the Guerrilla Girls from 1985 to present. The Guerrilla girls are a collective of political feminist artists who expose discrimination and corruption in art, film, politics, and pop culture all around the world. This book explores all their provocative street campaigns, unforgettable media appearances, and large-scale exhibitions. Each copy comes with a punch-out gorilla mask that invites readers to step up and join the movement themselves. Captions by the Guerrilla Girls themselves contextualize the visuals. Explores their well-researched, intersectional takedown of the patriarchy In 1985, a group of masked feminist avengers--known as the Guerrilla Girls--papered downtown Manhattan with posters calling out the Museum of Modern Art for its lack of representation of female artists. They quickly became a global phenomenon, and the fearless activists have produced hundreds of posters, stickers, and billboards ever since. More than a monograph, this book is a call to arms. This career-spanning volume is published to coincide with their 35th anniversary. Perfect for artists, art lovers, feminists, fans of the Guerrilla Girls, students, and activists Add it to the shelf with books like Wall and Piece by Banksy, Why We March: Signs of Protest and Hope by Artisan, and Graffiti Women: Street Art from Five Continents by Nicholas Ganz |
| guerilla marketing download: Philosophy of the Urban Guerrilla Abraham Guillén, 1973 |
| guerilla marketing download: Guerrilla Film Marketing Robert G. Barnwell, 2019 Create an irresistible brand image and build an audience of loyal and engaged fans... Guerrilla Film Marketing takes readers through each step of the film branding, marketing and promotional process. Tailored specifically to low-budget independent films and filmmakers, Guerrilla Film Marketing offers practical and immediately implementable advice for marketing considerations across every stage of the film production process. Written by leading film industry professional Robert G. Barnwell, Guerrilla Film Marketing teaches readers how to: Master the fundamentals of guerrilla branding, marketing and promotion; Create an integrated marketing plan and calendar based on realistic budgets and expectations; Develop internet and social media marketing campaigns, including engaging studio and film websites and powerful, marketing-centric IMDb listings; Assemble behind-the-scenes pictures, videos and documentaries; Produce marketing materials such as key art, posters, film teasers, trailers and electronic press kits (aka EPKs); and Maximize the marketing impact of events such as test screenings, premiers, film festivals and industry award ceremonies. Guerrilla Film Marketing is filled with dozens of step-by-step instructions, checklists, tools, a glossary, templates and other resources. A downloadable eResource also includes a sample marketing plan and audit, a test screening questionnaire, and more. |
| guerilla marketing download: Book Marketing Is Dead Derek Murphy, 2013-12-31 How to sell a ton of books (even if you're starting with no platform). If you've found this book I'm assuming you have or will soon have a book out on the market, and are exploring ways to turn it into a best-selling powerhouse that will slaughter the competition and pay for your retirement. The indie publishing world is thrilling because of the possible returns, and I hope you and your book do well. You're probably searching for things like book marketing and book promotion so you can learn how to find readers and convince them to buy your book. But almost everything you read will be wrong. That's because marketing in general is dead. Advertising is dead. Selling and convincing people to buy: also dead. The new law of book sales is this: if you're talking about your book, promoting your book, sharing your book... you're screwing it all up. Don't make Old School marketing mistakes that will sabotage your efforts! This book will help you to... Avoid the common mistakes that kill book sales Set up an author platform quickly that will triple your results Use Social Media (like an expert) without being annoying Advertise for maximum impact (at the lowest cost) Make powerful friends online who can move thousands of books Before you spend a lot of money on book marketing services or author publicity... Make sure you've plugged all the holes in your sales funnel so you're not throwing money away. If you're looking for a Bestseller Campaign but don't have a big budget... This book will show you plenty of ways to improve sales without spending a dime. |
| guerilla marketing download: Guerilla Marketing for Spas Jay Conrad Levinson, Terri Levine, 2013-02-26 With an increasing number of Spas entering the market and with businesses in general closing their doors in droves these days, taking responsibility for the marketing of your Spa is more important than ever. The problem is that most Spa owners don’t specialize in marketing. So, how do you know what methods are best? Which ones will work and which ones won’t? You’re about to learn how to use no-cost and low-cost methods to grow your Spa to where you want it to be. You’ll learn to think like a Guerrilla, so you can get your business in the front line and be in control of your profits and successes. |
| guerilla marketing download: Guerrilla Marketing for a Bulletproof Career Jay Conrad Levinson, Andrew Neitlich, 2011-04-05 Presents strategies for achieving career goals and receiving new opportunities in the twenty-first century, emphasizing the importance of networking, building strong relationships, and doing good work. |
Guerrilla warfare - Wikipedia
Guerrilla warfare is a form of unconventional warfare in which small groups of irregular military, such as rebels, partisans, paramilitary personnel or armed civilians, which may include …
Guerrilla warfare | Facts, Definition, & Examples | Britannica
Guerrilla warfare, type of warfare fought by irregulars in fast-moving, small-scale actions against orthodox military and police forces and, on occasion, against rival insurgent forces, either …
GUERRILLA Definition & Meaning - Merriam-Webster
The meaning of GUERRILLA is a person who engages in irregular warfare especially as a member of an independent unit carrying out harassment and sabotage. How to use guerrilla in …
GUERRILLA | English meaning - Cambridge Dictionary
GUERRILLA definition: 1. a member of an unofficial military group that is trying to change the government by making…. Learn more.
What Is Guerrilla Warfare? Definition, Tactics, Examples
Guerrilla tactics are characterized by repeated surprise attacks and efforts to limit movement of enemy troops. Guerrilla groups also use tactics of propaganda to recruit fighters and win the …
What Is Guerrilla Warfare? - WorldAtlas
Jan 11, 2019 · Guerrilla warfare is a form of combat warfare fought by a civilian population or people not part of the conventional military. In most cases, guerrilla warriors (guerrillas) seek …
Guerrilla Warfare - American Battlefield Trust
Jun 3, 2013 · Throughout the American Civil War, as vast armies in blue and gray clashed on conventional battlefields, a drastically different kind of conflict was raging as well: a bloody …
Guerrilla warfare - New World Encyclopedia
Guerrilla warfare (also spelled guerilla) is a method of combat by which a smaller group of combatants attempts to use its mobility to defeat a larger, and consequently less mobile, army.
What does guerilla mean? - Definitions.net
guerilla. A guerilla is a member of a small independent group taking part in irregular fighting, typically against larger regular forces. This term often refers to armed individuals or groups …
History of guerrilla warfare - Wikipedia
Guerrilla tactics were used extensively by the forces of the Boer republics in the First and Second Boer Wars in South Africa (1880–1881; 1899–1902) against the invading British Army.
Guerrilla warfare - Wikipedia
Guerrilla warfare is a form of unconventional warfare in which small groups of irregular military, such as rebels, partisans, paramilitary personnel or armed civilians, which may include …
Guerrilla warfare | Facts, Definition, & Examples | Britannica
Guerrilla warfare, type of warfare fought by irregulars in fast-moving, small-scale actions against orthodox military and police forces and, on occasion, against rival insurgent forces, either …
GUERRILLA Definition & Meaning - Merriam-Webster
The meaning of GUERRILLA is a person who engages in irregular warfare especially as a member of an independent unit carrying out harassment and sabotage. How to use guerrilla in …
GUERRILLA | English meaning - Cambridge Dictionary
GUERRILLA definition: 1. a member of an unofficial military group that is trying to change the government by making…. Learn more.
What Is Guerrilla Warfare? Definition, Tactics, Examples
Guerrilla tactics are characterized by repeated surprise attacks and efforts to limit movement of enemy troops. Guerrilla groups also use tactics of propaganda to recruit fighters and win the …
What Is Guerrilla Warfare? - WorldAtlas
Jan 11, 2019 · Guerrilla warfare is a form of combat warfare fought by a civilian population or people not part of the conventional military. In most cases, guerrilla warriors (guerrillas) seek …
Guerrilla Warfare - American Battlefield Trust
Jun 3, 2013 · Throughout the American Civil War, as vast armies in blue and gray clashed on conventional battlefields, a drastically different kind of conflict was raging as well: a bloody …
Guerrilla warfare - New World Encyclopedia
Guerrilla warfare (also spelled guerilla) is a method of combat by which a smaller group of combatants attempts to use its mobility to defeat a larger, and consequently less mobile, army.
What does guerilla mean? - Definitions.net
guerilla. A guerilla is a member of a small independent group taking part in irregular fighting, typically against larger regular forces. This term often refers to armed individuals or groups …
History of guerrilla warfare - Wikipedia
Guerrilla tactics were used extensively by the forces of the Boer republics in the First and Second Boer Wars in South Africa (1880–1881; 1899–1902) against the invading British Army.
