Advertisement
| fashion marketing and merchandising textbook answers: Fashion Marketing Communications Gaynor Lea-Greenwood, 2013-03-18 Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business. This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part. |
| fashion marketing and merchandising textbook answers: Fashion Marketing Mike Easey, 2008-11-03 ‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colour-wash will be the most popular with buyers? Marketing is now a firmly established element of most fashion and clothing courses. Fashion Marketing is written to meet students’ requirements and has many features making it essential reading for anyone involved in the fashion and clothing business: · deals with contemporary issues in fashion marketing · up-to-date examples of global good practice · exclusively about fashion marketing · a unique contribution on range planning with a practical blend of sound design sense and commercial realism · a balance of theory and practice, with examples to illustrate key concepts · clear worked numerical examples to ensure that the ideas are easily understood and retained · over 50 diagrams · a glossary of the main fashion marketing terms and a guide to further reading · a systematic approach to fashion marketing, not hyperbole or speculation. The new edition has been updated throughout with new material on different promotional media, visual marketing and international marketing research; and new coverage of internal marketing, supply chain management, international marketing communications as well as the role of the internet. See www.blackwellpublishing.com/easey for supporting pack for tutors, including PowerPoint slides for each chapter plus ideas and exercises for seminars. |
| fashion marketing and merchandising textbook answers: Fashion Buying and Merchandising Rosy Boardman, Rachel Parker-Strak, Claudia E. Henninger, 2020-05-10 Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies and the changing nature of the industry into one that is faster paced than ever before, as well as the shift towards more ethical and sustainable practices have resulted in a dramatic change of the roles. As a result, contemporary fast fashion retailers do not follow the traditional buying cycle processes step by step, critical paths are wildly different, and there has been a huge increase in ‘in-season buying’ as a response to heightened consumer demand. This textbook is a comprehensive guide to 21st-century fashion buying and merchandising, considering fast fashion, sustainability, ethical issues, omnichannel retailing, and computer-aided design. It presents an up-to-date buying cycle that reflects key aspects of fashion buying and merchandising, as well as in-depth explanations of fashion product development, trend translation, and sourcing. It applies theoretical and strategic business models to buying and merchandising that have traditionally been used in marketing and management. This book is ideal for all fashion buying and merchandising students, specifically second- and final-year undergraduate as well as MA/MSc fashion students. It will also be useful to academics and practitioners who wish to gain a greater understanding of the industry today. |
| fashion marketing and merchandising textbook answers: Resources in Education , 1994 |
| fashion marketing and merchandising textbook answers: Fashion Buying David Shaw, Dimitri Koumbis, 2020-08-06 Containing fully updated and beautifully illustrated need-to-know info, this revised second edition of the bestselling textbook on fashion buying contains everything today's fashion management student needs to give them a clear head-start in this lucrative but highly competitive industry. Fashion Buying uniquely looks at what fashion buying entails in terms of the activities, processes and people involved - from the perspective of the fashion buyer. The book breaks down the five key areas of buying activity for those wishing to pursue a career in the industry, crucially exploring the role of the fashion buyer, sources of buying inspiration, sourcing and communication, merchandise planning and trends in fashion buying. Featuring completely revised content on retail typology (including need-to-know info on demographics, price points and markets), and selecting and buying garments (line sheets, purchase orders and lookbooks), Fashion Buying now includes valuable new sections on customer profiling, merchandise pricing (mark-ups, markdowns and how pricing is calculated for profit), and trends. Also included in this practical handbook are insightful interviews with both established and emergent fashion creatives. Business case studies put the contents of each chapter into professional context and provide insider perspective; while industry-focused exercises and activities enable readers to practise applying their new skills and so gain a competitive advantage in both their studies and buying careers. Written by industry experts, Fashion Buying is an invaluable go-to resource and leading textbook for fashion design, marketing, buying and merchandising students. |
| fashion marketing and merchandising textbook answers: Retail Product Management Rosemary Varley, 2006 This text represents a specialist text resource for students of retail management or marketing courses and modules, providing the reader with the opportunity to acquire a deeper knowledge of a key area of retailing management. |
| fashion marketing and merchandising textbook answers: Merchandising Mathematics for Retailing Cynthia R. Easterling, 2013 For courses in mathematics for retail merchandising. Written by experienced retailers, Merchandising Mathematics for Retailing, 5/e introduces students to the essential principles and techniques of merchandising mathematics, and explains how to apply them in solving everyday retail merchandising problems. Instructor- and student-friendly, it features clear and concise explanations of key concepts, followed by problems, case studies, spreadsheets, and summary problems using realistic industry figures. Most chapters lend themselves to spreadsheet use, and skeletal spreadsheets are provided to instructors within the Instructor's Manual. This edition is extensively updated to reflect current trends, and to discuss careers from the viewpoint of working professionals. It adds 20+ new case studies that encourage students to use analytic skills, and link content to realistic retail challenges. This edition also contains a focused discussion of profitability measures, and an extended discussion of assortment planning. |
| fashion marketing and merchandising textbook answers: Mathematics for Retail Buying Bette K. Tepper, 2013-07-31 This best-selling textbook meets the needs of students who will be directly or indirectly involved in the activities of merchandising and buying at the retail level. Mathematics for Retail Buying explains the essential concepts, practices, procedures, calculations, and interpretations of figures that relate to producing profitable retail buying and selling operations. Now in its seventh edition, the text has been reorganized and expanded to provide real world examples that reflect current industry practices and trends. A companion CD-ROM, now containing all practice problems from the text, allows hands-on practice computing retail buying functions and setting up formulas in spreadsheet format. PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501395314. STUDIO Instant Access can also be purchased or rented separately on BloomsburyFashionCentral.com. |
| fashion marketing and merchandising textbook answers: Resources in Education , 1992 |
| fashion marketing and merchandising textbook answers: Community and Junior College Journal , 1974 |
| fashion marketing and merchandising textbook answers: Marketing Information Guide , 1967 |
| fashion marketing and merchandising textbook answers: Mastering Fashion Buying and Merchandising Management Tim Jackson, David Shaw, 2017-03-14 The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry. |
| fashion marketing and merchandising textbook answers: Problems in Marketing Luiz Moutinho, Charles S Chien, 2007-12-12 Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above. |
| fashion marketing and merchandising textbook answers: Principles of Retailing John Fernie, Suzanne Fernie, Christopher Moore, a Fernie, 2013-06-17 Referring widely to real examples of change and best practice in modern retail management, it gives students a thorough grounding in: * The changing retail environment * Managing change in the retail sector * Understanding the supply chain * Mastering retail operations Written by an author team with an expert knowledge of the sector and experience of communicating the key concepts to all kinds of students, Principles of Retailing is an essential text and reference. |
| fashion marketing and merchandising textbook answers: Fashion Trends Eundeok Kim, Ann Marie Fiore, Alice Payne, Hyejeong Kim, 2021-01-14 In a fast-moving global industry, how can anyone know what the next trend will be? Fashion Trends: Analysis and Forecasting offers a clear pathway into the theory and practice of forecasting fashion, using professional case studies to demonstrate each technique and concept. This revised edition includes an updated model of the fashion trend analysis and forecasting process and expanded coverage of social media, digital influencers, sustainability and social responsibility. There are also first-hand visual materials relating to forecasts from leading firms. With the rise of individualism and concern for the sustainable world, the authors also walk you through the 'end of fashion' and what comes next, including: recycled and upcycled fashion, garment rental, subscription services, the circular economy, transparency and traceability, and the role of forecasting in encouraging sustainable lifestyles. Key topics – The characteristics of an innovation – The influence of consumer groups – Long- and short-term fashion forecasting – Sociocultural factors and their influence on trends – Fashion professionals' roles in creating and supporting trends – Consumer and industry trends accelerating product innovation and diffusion – Changing trend forecasting formats – The influence of trend forecasting on business decisions |
| fashion marketing and merchandising textbook answers: American Vocational Journal , 1977 |
| fashion marketing and merchandising textbook answers: Teaching Sharleen L. Kato, 2010 This book has a simple title -- Teaching. Teaching implies action. This is a book about how and why you should take action to become a teacher -- not just any teacher, but a well-prepared, committed, engaging, skilled, effective, and creative teacher. This book is also about educators who came before you, their motivations, and their accomplishments. These historical accounts will help you understand the business of education. You will also learn about how schools are funded, who is in charge, and how schools impact society.--Introduction. |
| fashion marketing and merchandising textbook answers: Fundamentals of Retail Buying with Merchandising Math Angella L. Hoffman, 2013 For courses in Retail Buying, Merchandising Math, Merchandise Management, Advanced Buying, Strategic Merchandise Planning. Bridging the gap between current merchandising math textbooks and retail buying textbooks, The Fundamentals of Retail Buying with Merchandising Math incorporates both buying philosophies and merchandising math. The text's problem-based method of learning incorporates questions and problems that train the reader to think like a buyer and encourage group collaboration and critical thinking. Simulated exercises mimic real-life buying responsibilities. Additionally, the order of the chapters and content within each chapter mimic the training of an assistant buyer in a corporate buying office. Providing a full, broad view of the retail buyer's role, the text also includes the key merchandising math formulae that is the basis of all retail buying analysis. |
| fashion marketing and merchandising textbook answers: Silent Selling Kate Ternus, 2017 |
| fashion marketing and merchandising textbook answers: The Marketing Information Guide , 1981 |
| fashion marketing and merchandising textbook answers: El-Hi textbooks in print R. R. Bowker LLC, 1983 |
| fashion marketing and merchandising textbook answers: Essentials of Marketing Research Kenneth E. Clow, Karen E. James, 2013-01-09 Essentials of Marketing Research: Putting Research into Practice, an exciting new practical guide by Kenneth E. Clow and Karen E. James offers a hands-on, applied approach to developing the fundamental data analysis skills necessary for making better management decisions using marketing research results. Each chapter opens by describing an actual research study related to the chapter content, with rich examples of contemporary research practices skillfully drawn from interviews with marketing research professionals and published practitioner studies. Clow and James explore the latest research techniques, including social media and other online methodologies, and they examine current statistical methods of analyzing data. With emphasis on how to interpret marketing research results and how to use those findings to make effective management decisions, the authors offer a unique learning-by-doing approach to understanding data analysis, interpreting data, and applying results to decision-making. |
| fashion marketing and merchandising textbook answers: Retailing in the 21st Century Manfred Krafft, Murali K. Mantrala, 2009-12-17 With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers. |
| fashion marketing and merchandising textbook answers: Fashion Gini Stephens Frings, 1999 Organized according to the product development and marketing process accepted in the fashion industry, the new edition of this introductory text follows products from design concept through to consumer purchase. This complete coverage includes a complete description of global influences on the entire fashion industry. |
| fashion marketing and merchandising textbook answers: Human Dimension and Interior Space Julius Panero, Martin Zelnik, 2014-01-21 The study of human body measurements on a comparative basis is known as anthropometrics. Its applicability to the design process is seen in the physical fit, or interface, between the human body and the various components of interior space. Human Dimension and Interior Space is the first major anthropometrically based reference book of design standards for use by all those involved with the physical planning and detailing of interiors, including interior designers, architects, furniture designers, builders, industrial designers, and students of design. The use of anthropometric data, although no substitute for good design or sound professional judgment should be viewed as one of the many tools required in the design process. This comprehensive overview of anthropometrics consists of three parts. The first part deals with the theory and application of anthropometrics and includes a special section dealing with physically disabled and elderly people. It provides the designer with the fundamentals of anthropometrics and a basic understanding of how interior design standards are established. The second part contains easy-to-read, illustrated anthropometric tables, which provide the most current data available on human body size, organized by age and percentile groupings. Also included is data relative to the range of joint motion and body sizes of children. The third part contains hundreds of dimensioned drawings, illustrating in plan and section the proper anthropometrically based relationship between user and space. The types of spaces range from residential and commercial to recreational and institutional, and all dimensions include metric conversions. In the Epilogue, the authors challenge the interior design profession, the building industry, and the furniture manufacturer to seriously explore the problem of adjustability in design. They expose the fallacy of designing to accommodate the so-called average man, who, in fact, does not exist. Using government data, including studies prepared by Dr. Howard Stoudt, Dr. Albert Damon, and Dr. Ross McFarland, formerly of the Harvard School of Public Health, and Jean Roberts of the U.S. Public Health Service, Panero and Zelnik have devised a system of interior design reference standards, easily understood through a series of charts and situation drawings. With Human Dimension and Interior Space, these standards are now accessible to all designers of interior environments. |
| fashion marketing and merchandising textbook answers: Swatch Reference Guide for Fashion Fabrics Deborah E. Young, 2018-01-11 No Marketing Blurb |
| fashion marketing and merchandising textbook answers: Retail Marketing Strategy Constant Berkhout, 2015-11-03 Basing shopper marketing strategy on customer insights is what differentiates market leading retail brands from weaker competitors. Many retail organizations lack business development and strategic departments that collect experiences, set benchmarks and create models and manuals. Retail Marketing Strategy makes the information available to drive new ways of thinking and make retail practice more agile for everyone. Outlining the five key capabilities required for retail excellence, namely in-store execution; organizational development; fact-driven decision making; multi-channel operations, and understanding customers, Retail Marketing Strategy answers some of the most difficult questions in retail including how to innovate to develop new ways to interact with customers across multiple channels, and how to replicate online success stories from other sectors. Practical steps are put forward for collating and interpreting the data generated in shopper activity, helping to make sense of trends and build effective strategy. Guidance is based throughout on neuromarketing research, providing a clear framework for building in experiential elements such as scent or music into the retail environment to really engage with consumers on an emotional level. If you are a marketing, branding or supply chain professional working in retail seeking straightforward and research-driven techniques for building lasting customer loyalty, or you are responsible for driving retail strategy in your organization, let Retail Marketing Strategy be your guide. |
| fashion marketing and merchandising textbook answers: Fashion Management Rosemary Varley, Ana Roncha, Natascha Radclyffe-Thomas, Liz Gee, 2018-10-30 This new textbook, authored by a team of expert researchers and lecturers based at the London College of Fashion, is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector. International in approach, the text covers all aspects of strategic management, from growth strategy and financial management to brand and supply chain management. Fashion Management's engaging style, page design and pedagogical framework makes it accessible to students at all levels, while the authors' extensive expertise ensures that the content is always underpinned by rigorous academic research. Established key topics and significant contemporary issues – such as sustainability, the digital, and corporate social responsibility – are considered from both a theoretical and practical perspective, with real-world examples drawn from high-profile, global fashion organisations. This is an ideal core textbook for those studying on undergraduate and postgraduate degree courses in fashion management and fashion marketing. The book will also be an important supplementary resource for courses in marketing, retailing and business studies, with the fashion industry providing an effective context for students to engage with the application of theory. |
| fashion marketing and merchandising textbook answers: Management for Social Enterprise Bob Doherty, George Foster, Chris Mason, John Meehan, Karon Meehan, Neil Rotheroe, Maureen Royce, 2009-03-19 `Management for Social Enterprise is a great introduction to the rich variety of social enterprises in the UK. It is also a useful tool to help us to build more effective social enterprises that really deliver on their missions by people who have hands on experience. This is just what the rapidly growing social enterprise sector needs, a management manual to help us take social enterprises to the next level by people who have hands on experience′ - Sophi Tranchell, Managing Director of Divine Chocolate Ltd and Cabinet Office sponsored Social Enterprise Ambassador `The recent explosive growth in the number of social enterprises, their diverse and dynamic nature, and the upsurge in research about them all makes this a potentially bewildering field of knowledge to explore. This book provides a clear and timely guide to the management challenges involved in understanding and running social enterprises, and underlines why their unique nature requires something more than just standard business school wisdom′ - Ken Peattie, Professor of Marketing and Strategy, Cardiff Business School, and Director of the ESRC Centre for Business Relationships, Accountability, Sustainability and Society `Provides a good introduction to the management of social enterprises touching on a broad range of topics and will help those invovled in managing social enterprises and those trying to understand more about the sector. It draws on the experience of those who have worked in the social enterprise sector in a range of countries and are passionate about developing it′ - Fergus Lyon, Professor of Enterprise and Organizations, Middlesex University Overviewing the key business topics required by social entrepreneurs, and managers in social enterprises Management for Social Enterprise covers strategy, finance, ethics, social accounting, marketing and people management. Written in direct, accessible language by a team of authors currently teaching and researching in this sector, each chapter is fully supported with learning resources. Chapters include brief overviews, further reading, suggested web resources and, importantly, international case studies, drawing on real-life business examples. This book is essential reading for students and practitioners of Social Entrepreneurship and Social Enterprise, but will also be of use to anyone with an interest in management, corporate responsibility, ethics or community studies. |
| fashion marketing and merchandising textbook answers: A Study Guide to NRMA's The Buyer's Manual [1965 Mary D. Troxell, 1967 |
| fashion marketing and merchandising textbook answers: Architecture Clois E. Kicklighter, ANONIMO, 2008-01-01 Binders provide all the instructional material from the Instructor's Manual, plus color transparencies, all in a convenient three-ring binder. G-W Binders have handles and Velcro closures to make them easier to carry between classrooms, office, and home. |
| fashion marketing and merchandising textbook answers: Fashion Buying Helen Goworek, 2007-06-05 Fashion buying, a key component in fashion retailing, is second only to design as a career option for fashion graduates. The buyer has a central role in influencing what consumers choose to wear and in determining whether a fashion retailing company succeeds or fails. Buying is a multi-faceted job, which typically involves fashion forecasting, range-planning, garment sourcing and budgeting. This comprehensive textbook describes the buying cycle, buying for stores and mail order and how to start a career in fashion buying. A glossary of buying terminology, as well as input from fashion buyers currently working for major companies, give a clear insight into this exciting and challenging role. The new edition has been revised throughout, includes more emphasis on buying for the internet, and all the interviews have been updated or replaced. |
| fashion marketing and merchandising textbook answers: Fashion! Mary Gorgen Wolfe, 2002 - Covers cutting-edge technology that is moving the apparel industries forward at a fast pace, such as computer automation and the Internet. - Helps students learn the skills needed to become more personally fashionable and consumer-wise. - Discusses changing consumer market needs, such as entertainment combined with shopping, casual workplace dressing, and customization of garments. - Tells about industry consolidation, globalization, and environmental issues. |
| fashion marketing and merchandising textbook answers: Levi's Ed Cray, 1978 Traces the history and development of the Levi Strauss Company from a small family-owned business to a publicallyowned international corporation. |
| fashion marketing and merchandising textbook answers: Annotated Bibliography of Instructional Materials in Cooperative Vocational Education Illinois Office of Education, 1977 |
| fashion marketing and merchandising textbook answers: The Sustainable Fashion Handbook Sandy Black, 2012 A definitive guide to the complex issues surrounding modern clothing production, use, and disposal |
| fashion marketing and merchandising textbook answers: Managing Fashion and Luxury Companies Erica Corbellini, Stefania Saviolo, 2009 |
| fashion marketing and merchandising textbook answers: Learning Directory , 1970 |
| fashion marketing and merchandising textbook answers: Subject Guide to Books in Print , 1997 |
| fashion marketing and merchandising textbook answers: Auto Collision Repair and Refinishing Michael Crandell, 2015-12-04 Auto Collision Repair and Refinishing details the latest collision repair and refinishing techniques. This comprehensive textbook presents both the theoretical and practical aspects of collision repair and refinishing in an easy-to-understand manner. It includes information on structural repair, nonstructural repair, mechanical and electrical repair, refinishing, and estmaing. Auto Collison Repar and Refinishing is an indispensable resource for those preparing for a career in collision repair and refinishing, as well as experienced technicians preparing for the ASE collision repair and refinishing certification tests. Organized around the NATEF Collision Repair Task List. Detailed chapters on mechanical systems allow you to recognize and repair common types of mechanical damage encountered in the collision repair shop. The extensive estimating chapter provides unsurpassed instruction on this vital task. Full-color photographs and illustrations are used throughout to enhance understanding. Chapter reviews contain both conventional questions and ASE-type questions. |
the Fashion Spot
Jun 6, 2025 · the Fashion Spot is a fashion industry forum where fashion influencers and fashion enthusiasts meet to discuss designs, collections, magazines, editorials, …
Fashion... In Depth - the Fashion Spot
Jun 17, 2010 · MODERATOR'S NOTE: Please can all of theFashionSpot's forum members remind themselves of the Forum Rules. …
The ETC's of the Modeling World - the Fashion Spot
May 19, 2025 · MODERATOR'S NOTE: Please can all of theFashionSpot's forum members remind themselves of the Forum Rules. …
Giorgio Armani S/S 2025 by Robin Galiegue - the Fashion Spot
Jun 20, 2020 · Giorgio Armani has unveiled its 25 Spring/Summer campaign. The Giorgio Armani men's and women's campaigns recreate the atmosphere of a train station, …
Magazines - the Fashion Spot
Nov 7, 2006 · Magazine covers, editorials and reviews... get it all here. Long live print!
the Fashion Spot
Jun 6, 2025 · the Fashion Spot is a fashion industry forum where fashion influencers and fashion enthusiasts meet to discuss designs, collections, magazines, editorials, advertising …
Fashion... In Depth - the Fashion Spot
Jun 17, 2010 · MODERATOR'S NOTE: Please can all of theFashionSpot's forum members remind themselves of the Forum Rules. Thank you.
The ETC's of the Modeling World - the Fashion Spot
May 19, 2025 · MODERATOR'S NOTE: Please can all of theFashionSpot's forum members remind themselves of the Forum Rules. Thank you.
Giorgio Armani S/S 2025 by Robin Galiegue - the Fashion Spot
Jun 20, 2020 · Giorgio Armani has unveiled its 25 Spring/Summer campaign. The Giorgio Armani men's and women's campaigns recreate the atmosphere of a train station, which was set as …
Magazines - the Fashion Spot
Nov 7, 2006 · Magazine covers, editorials and reviews... get it all here. Long live print!
UK Harper’s Bazaar June 2025 : Rosamund Pike by Emma …
Jan 29, 2014 · My favorite fashion story is "Formative Influence" by Cathy Kasterine. vogue28 Mod Squad Team Leader.
Gucci Cruise 2026 Florence | Page 3 | the Fashion Spot
May 15, 2025 · the joke on top of it is one of them is Micheladan on IG / Stylist | Consultant Fashion market editor @musemagazine styled YSL herself few months ago in a muse editorial …
Gucci Cruise 2026 Florence | Page 4 | the Fashion Spot
Mar 27, 2024 · If designers throughout history hadn’t created by building on each other’s work, fashion would’ve died a long time ago. Miuccia never demanded a patent for her silhouettes - …
Femmes - the Fashion Spot
Dec 16, 2005 · Comment on female models; their style, their work, and their modeling agencies.
Maria Grazia Chiuri - Designer | Page 27 | the Fashion Spot
Jul 8, 2016 · The fashion acc were better curated than before and the category also exploded. VV at Chanel is a completely different story. She followed what Karl did and her collections did …
