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| emerging trends in rural marketing: Emerging Trends in Indian Marketing in the 90s S. C. Sahoo, P. K. Sinha, 1991 |
| emerging trends in rural marketing: Strategic Marketing Issues in Emerging Markets Atanu Adhikari, 2018-07-27 This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and social media, penetration and loyalty strategies and innovation, and other strategy issues in the marketing context. In addition, the book focuses on creating, communicating, and delivering customer value to emerging market consumers through diverse marketing strategies, processes, and programs in the context of emerging markets’ dynamics, consumer diversity, and competitors. Bringing together contributors from industry and academia to explore key marketing issues prevalent in India and other emerging economies, the book offers a unique and insightful read for a global audience. This book, edited by Dr. Atanu Adhikari, offers important analytical and managerial insights into consumer behavior, firm strategy, market dynamics and marketing instruments (price, promotion, distribution and product). While marketing and management disciplines have developed useful empirical generalizations, the context is critical. This book does exactly that -- place the generalized results in the context of emerging markets and India. Accordingly, this is a valuable resource for scholars and practitioners. -- Dr. Gurumurthy Kalyanaram, Professor, City University of New York, USA and Tata Institute of Social Sciences, Mumbai, India; US Editor, International Journal of Learning and Change; and President, MIT South Asian Alumni Association This book is a must-read for anyone interested in marketing to less-developed countries. While the focus of the chapters is on India, the lessons learned can be generally applied. The 32 chapters represent comprehensive coverage of nearly every topic related to marketing with many examples. Any manager interested in doing business in emerging markets, Professors who want a better knowledge of these markets, or students who want an excellent reference should acquire this book. -- Dr. Russell S. Winer, William Joyce Professor of Marketing, Stern School of Business, New York University, USA. |
| emerging trends in rural marketing: Emerging Trends in Commerce and Economics Dr. B. Parashuramulu, Dr. Addelli Ravinder, |
| emerging trends in rural marketing: Rural Marketing Awadhesh Kumar Singh, Satyaprakash Pandey, 2005 Rural Marketing as a separate discipline in management teaching has emerged recently. The growing importance of the subject has been well realized by the marketers, policymakers and management interns. However, there is dearth of quality literature on the subject, comprehensive coverage of all the dimensions, aspects and managerial issues pertaining to rural marketing. In most of the management institutions, a half-baked knowledge of rural marketing is being imparted to the management interns while there is more emphasis on marketing perspective on harnessing the immense potential offered by rural areas through suitable marketing planning, product mix, pricing, distribution, promotional mix, branding and communication strategies. Present book is a serious attempt to bridge the need gap in the subject. |
| emerging trends in rural marketing: Rural Marketing Pradeep Kashyap, 2012 |
| emerging trends in rural marketing: Emerging Trends in Food and Agribusiness Marketing Pant, Satish Chandra, Venkatesh, V. G., Panday, Priyanka, Shukla, Gargi Pant, Parhi, Shiba, 2024-10-25 In the modern era, changing consumer preferences, and global economic shifts, the food and agribusiness sector finds itself at a pivotal juncture. The food production, distribution, and marketing landscape are evolving at an unprecedented pace, presenting challenges and opportunities for industry stakeholders. In response, companies must adopt innovative strategies to stay competitive and meet the growing demands for sustainability and transparency. It is essential to embrace these changes to ensure long-term viability and address the evolving expectations of consumers and regulators alike. Emerging Trends in Food and Agribusiness Marketing focuses on the unique challenges and opportunities in marketing within the agriculture industry. It blends traditional marketing principles with the nuances and emerging trends specific to agribusiness. Covering topics such as blockchain technology, food supply transparency, and organic food consumption, this book is an excellent resource for entrepreneurs, industry professionals, educators, graduate and postgraduate students, scholars, academicians, and more. |
| emerging trends in rural marketing: Emerging Trends in Global Management and Information Technology Dr. Ketaki Sheth, Dr. Rupal N. Patel, Dr. Sanjay K. Radadiya, 2019-11-20 This book is a compendium of papers presented in the International Conference on Emerging Global Economic Situation: Impact on Trade and Agribusiness in India. The book covers thirty four papers covering the emerging trends in global management and information technology. This book will be very useful for all those are interested in issues related to global management and information technology. |
| emerging trends in rural marketing: E-Agriculture and Rural Development: Global Innovations and Future Prospects Maumbe, Blessing, Patrikakis, Charalampos Z., 2012-12-31 This book is a comprehensive collection of research on the emerging trends and advances in the global application of information and communication technology use in agriculture and rural development--Provided by publisher. |
| emerging trends in rural marketing: Rural Marketing: Text And Cases, 2/E Krishnamacharyulu C. S. G., 2011-09 |
| emerging trends in rural marketing: Demystifying Emerging Trends in Green Technology Pankaj Kumar Mishra, Satya Prakash Yadav, 2025-02-18 Demystifying Emerging Trends in Green Technology explores the transformative intersection of computational intelligence, disruptive technologies, and green innovations. This volume offers insights into diverse fields such as blockchain, IoT, artificial intelligence, machine learning, and sustainable development. Each chapter presents cutting-edge research and practical solutions addressing environmental sustainability, energy efficiency, and eco-friendly technologies. With contributions from leading researchers, this book discusses advancements like blockchain-based security, green marketing, smart waste management, sustainable agriculture, and innovative healthcare solutions. It emphasizes the role of interdisciplinary approaches in driving a greener and smarter future. Key Features: - Integration of AI, IoT, and blockchain in sustainable systems - Applications in healthcare, agriculture, energy, and environmental science - Practical and innovative solutions for real-world challenges - Insights into future trends in green technology and disruptive innovation. |
| emerging trends in rural marketing: Rural Marketing, Environment, Problems and Strategies T. P. Gopalaswamy, 2010 |
| emerging trends in rural marketing: The Fortune at the Bottom of the Pyramid C. K. Prahalad, 2006 The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn how to serve them. Not only can it be done, it is being done--very profitably. What's more, companies aren't just making money: by serving these markets, they're helping millions of the world's poorest people escape poverty. C.K. Prahalad's global bestseller The Fortune at the Bottom of the Pyramid, now available in paperback, shows why you can't afford to ignore Bottom of the Pyramid (BOP) markets. Now available in paperback, it offers a blueprint for driving the radical innovation you'll need to profit in emerging markets--and using those innovations to become more competitive everywhere. This new paperback edition includes eleven concise, fast-paced success stories from India, Peru, Mexico, Brazil, and Venezuela--ranging from salt to soap, banking to cellphones, healthcare to housing. These stories are backed by more detailed case studies and 10 hours of digital videos on whartonsp.com. Simply put, this book is about making a revolution: building profitable bottom of the pyramid markets, reducing poverty, and creating an inclusive capitalism that works for everyone. Preface xi About the Author xix Part I: The Fortune at the Bottom of the Pyramid 1 Chapter 1: The Market at the Bottom of the Pyramid 3 Chapter 2: Products and Services for the BOP 23 Chapter 3: BOP: A Global Opportunity? 47 Chapter 4: The Ecosystem for Wealth Creation 63 Chapter 5: Reducing Corruption: Transaction Governance Capacity 77 Chapter 6: Development as Social Transformation 99 Part II: Business Success Stories from the Bottom of the Pyramid 113 Financing the Poor 115 Aravind Eye Care-The Most Precious Gift 131 Energy for Everyone 137 Agricultural Advances for the Poor-The EID Parry Story 149 Retail for the Poor 159 Information Technology to the Poor 169 The Jaipur Foot Story 187 Health Alerts for All 191 Transparent Government 201 The Annapurna Salt Story 213 Homes for the Poor-The CEMEX Story 221 From Hand to Mouth-The HHL Soap Story 235 Part III: On the Web at Whartonsp.com Video Success Stories Casas Bahia CEMEX Annapurna Salt Hindustan Lever Jaipur Foot Aravind Eye Care ICICI Bank ITC e-Choupal EID Parry Voxiva E+Co/Tecnosol Andhra Pradesh Full Success Case Stories in pdf format The Market at the Bottom of the Pyramid Known Problems and Known Solutions: What Is the Missing Link? Known Problems and Unique Solutions Known Problems and Systemwide Reform Scaling Innovations Creating Enabling Conditions for the Development of the Private Sector The EID Parry Story Biographies of the Researchers/Writers of the Success Case Stories from The Fortune at the Bottom of the Pyramid 247 About the Video Success Stories 255 Index 257 |
| emerging trends in rural marketing: Rural Marketing [ Indian Context] Dr. Vijay Uprikar , Preface In the vast and diverse landscape of India, where traditions and modernity coexist harmoniously, lies an often overlooked yet crucial aspect of marketing—rural marketing. The heartbeat of rural India resonates with the rhythms of tradition, culture, and close-knit communities, creating a unique ecosystem that requires a distinct approach to marketing. This book delves deep into the realm of rural marketing in the Indian context, unraveling its intricacies, challenges, and immense potential. It is a comprehensive exploration of how marketing strategies must adapt and evolve to cater to the diverse needs, aspirations, and dynamics of rural consumers and markets. Rural India constitutes a substantial portion of the country's population, and its significance in the overall economic landscape cannot be underestimated. However, the intricacies of rural markets often pose challenges that differ vastly from urban counterparts. Factors such as limited infrastructure, cultural diversity, varying consumer behavior, and the interplay of traditional and modern influences require a nuanced understanding that conventional marketing theories do not always address. Through a combination of empirical research, case studies, and expert insights, this book endeavors to bridge the gap in understanding rural marketing dynamics. It equips marketers, entrepreneurs, academics, and policymakers with the knowledge necessary to navigate the complex world of rural markets successfully. From understanding the rural consumer psyche to tailoring product offerings, distribution channels, and communication strategies, each chapter offers valuable insights that can shape effective marketing campaigns and strategies. As we embark on this journey through the pages of this book, we invite readers to explore the challenges and opportunities that rural marketing presents. We will navigate the dusty bylanes, vibrant markets, and quaint villages to uncover the hidden gems of knowledge that hold the key to tapping into the immense potential that rural India holds. Along the way, we will discover that rural marketing is not just a business endeavor; it is a testament to the rich tapestry of traditions and aspirations that define the Indian rural landscape. We extend our gratitude to the experts, practitioners, and researchers who have contributed their valuable insights to this endeavor. Their collective wisdom serves as a guiding light for anyone seeking to understand and excel in the realm of rural marketing. As the journey begins, let us embrace the challenges, learn from the experiences, and emerge with a deeper appreciation for the power of effective rural marketing in shaping the future of India's economic and social fabric. Welcome to the world of rural marketing in the Indian context. Dr. Vijay Uprikar Author |
| emerging trends in rural marketing: Contemporary Issues in Commerce Neha Soni Swati Sharma, 2024-06-26 With Contemporary Issues in Commerce, readers go through a variety of contemporary business practices in an illuminating way. The first section of the book provides a thorough introduction to corporate social responsibility (CSR), examining its importance and effects on Indian businesses. It explores certain CSR initiatives taken up by Indian businesses, showcasing their dedication to environmental and social problems. It includes discourse focus on Corporate Governance, clarifying its tenets and significance in guaranteeing moral corporate behavior. The story then moves smoothly to discuss artificial intelligence's (AI) significant impact on commerce and how AI technologies are transforming corporate processes. Subsequent chapters highlight the changing environment of consumer behavior and sustainability practices, providing insight into specialty marketing areas including Green Marketing, Social Media Marketing, and Rural Marketing. A thorough examination of service marketing is provided, highlighting the critical role that service-centric strategies play in the modern company landscape. Insights into current Banking and Financial Services trends are also provided to readers, giving them a thorough grasp of the ever-changing financial scene. In order to provide readers a comprehensive understanding of the possibilities and problems facing businesses today, the book concludes with a focus on recent financial issues, GST, and human resource management. For scholars, professionals, and students attempting to understand the complexity of contemporary company operations and remain up to date on new developments and concerns, Contemporary Issues in Commerce is an invaluable resource |
| emerging trends in rural marketing: Principles of Marketing Skills Mr. Rohit Manglik, 2024-04-05 EduGorilla Publication is a trusted name in the education sector, committed to empowering learners with high-quality study materials and resources. Specializing in competitive exams and academic support, EduGorilla provides comprehensive and well-structured content tailored to meet the needs of students across various streams and levels. |
| emerging trends in rural marketing: Technology, Sustainability, and Rural Development in Africa Blessing M. Maumbe, 2013 This book provides research, analytical methods, techniques, and development policies in ICT adoption and diffusion in Africa and around the globe, highlighting the major trends in ICT applications and rural development--Provided by publisher. |
| emerging trends in rural marketing: Next Generation Data Communication Technologies: Emerging Trends Saha, Debashis, Sridhar, Varadharajan, 2011-12-31 This book contains case studies, theories, and empirical research aimed to assist individuals and organizations in understanding the critical concepts of data networking and communications--Provided by publisher. |
| emerging trends in rural marketing: Marketing Management - Reference Book Prin. Dr. Babasaheb Sangale, 2015-02-02 Philip Kotler's 'Marketing Management' is a seminal reference, covering key concepts in marketing, strategy, and implementation, guiding professionals and students through effective marketing practices. |
| emerging trends in rural marketing: Recent Trends in Industrial and Production Engineering Akshay Dvivedi, Anish Sachdeva, Rahul Sindhwani, Rohit Sahu, 2021-08-06 The book presents the select proceedings of the 3rd International Conference on Computational and Experimental Methods (ICCEMME 2021). It covers the broad topic of industrial and production engineering such as sustainable manufacturing systems, rapid prototyping, manufacturing process optimization, machining, and machine tools, casting, welding, forming, machining, machine tools, computer-aided engineering, manufacturing management, automation and metrology. This book will be useful for the researchers and professionals working in the in the field of industrial and production engineering. |
| emerging trends in rural marketing: Handbook of Research on Current Trends in Asian Economics, Business, and Administration Akkaya, Bülent, Jermsittiparsert, Kittisak, Gunsel, Ayse, 2021-10-08 Social sciences have always been an important tool that enables human beings to examine and understand society. Through social sciences, researchers gain understandings of social phenomena and changes by providing commentaries, producing explanations, and attempting to synthesize a diversity of information sets to formulate theories. Since the concept of change has been the hallmark of the new millennium, researchers have witnessed a transformation in every aspect of the modern world at an ever-increasing speed, particularly in the social facet of human life. Ways of thinking that had previously been upheld and taught may, therefore, no longer be appropriate or effective as tools to understand contemporary phenomena and changes. The Handbook of Research on Current Trends in Asian Economics, Business, and Administration is a critical reference source that examines different aspects of social sciences, management, sociology, and education to better understand today’s society and social life in the Asian context. The book identifies trends, impacts, and implications of disruptive technologies for business and socio-economic development as well as strategic advantage on different levels of business and administration. Covering topics that include e-commerce, green management, information technology, economic growth, and distance learning, this book is essential for economists, academicians, government officials, policymakers, social scientists, managers, leaders, behavioral scientists, academicians, researchers, and students. |
| emerging trends in rural marketing: Sales and Retail Management (For MBA) Dr. Ravi Kant Pathak , 2020-08-06 According to the Latest Syllabus of Dr. A.P.J. Abdul Kalam Technical University, Lucknow (U.P.) Including Long Answer Type Questions Including Short Answer Type Questions Including Case Studies Including Last Year Unsolved Papers |
| emerging trends in rural marketing: Recent Trends in Finance Dr.B.Hari Babu, Dr.K.Raghuveer, |
| emerging trends in rural marketing: Kisan World , 2008 |
| emerging trends in rural marketing: Emerging Trends in Smart Societies Worakamol Wisetsri, Philip Clingan, Rocky J. Dwyer, Dilrabo Bakhronova, 2024-06-24 Emerging Trends in Smart Societies: Interdisciplinary Perspectives” captures the essence of the groundbreaking initiative heralded by the inaugural International Conference on Humanities for Smart Societies 2023 (HMSS 23). This milestone event convenes a global cohort of scholars, policymakers, and thinkers, transcending geographical confines via a pioneering virtual platform. The book crystallizes the convergence of diverse disciplines – from humanities to management – fostering an exchange of innovative ideas vital for sustainable, digitally transformed societies. By orchestrating cross-disciplinary dialogues, this anthology unveils novel solutions and holistic approaches to contemporary challenges. |
| emerging trends in rural marketing: Migration and the Labour Market in Asia 2001 Recent Trends and Policies OECD, 2002-01-25 This publication presents an analysis of recent trends in migration movements and policies in Asia. |
| emerging trends in rural marketing: GLOBAL BUSINESS MANAGEMENT AND INFORMATION TECHNOLOGY Prof. K. S. Thakur, 2014-06-01 School of Commerce and Business Studies, Jiwaji University organized a two days National Seminar on “Changing Scenario of Global Business Management and Information Technology” and I take great pleasure in presenting the edited book of papers submitted and presented in the National Seminar which is essential in this new and changing Global Business Management and Information Technology which requires new approaches to Business Management and Information Technology. There is a need to analyse key management, global economy and information technology theories from human perspective and measure their impact. The seminar was an endeavour to provide platform to all the academicians and practicing managers to interact together and discuss the course of action that businesses and technology needs to take to combat the fast changing global business scenario. |
| emerging trends in rural marketing: NEP-2020: Current Trends and Future Prospects Dr. Dilipkumar A. Ode, Dr. Rakshith A P, Dr.Ravi Kant Modi, Dr. Neetu Sangwan, Dr Kirit Chavda, Naahida Baig, Dr. Chaitali Mathew, Dr. Prabhakar G. Motghare, 2024-06-21 |
| emerging trends in rural marketing: EMERGING TRENDS IN COMMERCE & MANAGEMENT: VOLUME-2 Sruthi. S, Y Suryanarayana Murthy, Dr. Ashwinkumar A. Santoki, Salauddeen Shaik, Priyadarshini. V, Sachindra G R, Dhirendra Bahadur Singh, Dr. Ravi Kumar Gupta, Dr. Dimple, Surbhi Birla, |
| emerging trends in rural marketing: Business Management Practices Emerging Trends - Volume III Dr G vani, S sruthi, Dr M ganesh babu, Dr Badruddin, Dr Roomi rani, Dr veena pani, |
| emerging trends in rural marketing: Emerging Trends of Retailing in Rayalaseema Region of Andhra Pradesh Dr. G. Somasekhar, |
| emerging trends in rural marketing: Emerging Trends in Food Technology and Safety Mr. Rohit Manglik, 2024-03-12 EduGorilla Publication is a trusted name in the education sector, committed to empowering learners with high-quality study materials and resources. Specializing in competitive exams and academic support, EduGorilla provides comprehensive and well-structured content tailored to meet the needs of students across various streams and levels. |
| emerging trends in rural marketing: New Metropolitan Perspectives Carmelina Bevilacqua, Francesco Calabrò, Lucia Della Spina, 2020-08-31 This book presents the outcomes of the symposium “NEW METROPOLITAN PERSPECTIVES,” held at Mediterranea University, Reggio Calabria, Italy on May 26–28, 2020. Addressing the challenge of Knowledge Dynamics and Innovation-driven Policies Towards Urban and Regional Transition, the book presents a multi-disciplinary debate on the new frontiers of strategic and spatial planning, economic programs and decision support tools in connection with urban–rural area networks and metropolitan centers. The respective papers focus on six major tracks: Innovation dynamics, smart cities and ICT; Urban regeneration, community-led practices and PPP; Local development, inland and urban areas in territorial cohesion strategies; Mobility, accessibility and infrastructures; Heritage, landscape and identity;and Risk management,environment and energy. The book also includes a Special Section on Rhegion United Nations 2020-2030. Given its scope, the book will benefit all researchers, practitioners and policymakers interested in issues concerning metropolitan and marginal areas. |
| emerging trends in rural marketing: Marketing Rural Tourism Gunjan Saxena, 2016-11-25 Gunjan Saxena seeks to encourage a fuller understanding of rural tourism marketing by uncovering the lived experiences and enterprise of different actor groups as they respond to the impact of tourism on their communities and cultural identities. In so doing, the author makes a key contribution to the wider marketing discourse that circulates around place marketing and rural destinations. |
| emerging trends in rural marketing: Emerging Trends in Fisheries - Sustainable Practices and New Perspectives , 2025-05-28 Emerging Trends in Fisheries - Sustainable Practices and New Perspectives examines future directions in aquaculture and fisheries, offering an in-depth analysis of emerging trends in this sector. This work focuses on novel solutions and sustainable practices and discusses the dynamic interplay between aquaculture, aquatic ecosystems, and rural economies. Contributions from global experts cover a range of critical topics, including the potential of aquaculture family businesses to reduce rural-to-urban migration and the challenges and opportunities facing the aquaculture industry. The book also explores groundbreaking feed technologies, including the use of insects as a novel nutritional source and the role of seaweed in advancing integrated mariculture. Additionally, it emphasizes the vital role of plankton in marine fish and shellfish larval nutrition and explores the untapped potential of inland fisheries to boost rural economies in South Africa. With the invaluable contributions of experts regarding the future direction of fisheries, Emerging Trends in Fisheries - Sustainable Practices and New Perspectives offers essential information to researchers, policymakers, and professionals working towards sustainable fisheries development. |
| emerging trends in rural marketing: Consumer Behaviour towards Consumer Durable Goods Dr. N. Ratna Kishor, |
| emerging trends in rural marketing: Emerging Trends in Indian Tourism and Hospitality Dr U N Shukla, Dr Sharad Kumar Kulshreshtha, 2019-05-07 The book insights into the various issues, aspects, potentials, prospects and challenges of tourism and hospitality sector in India in the age of technological transformation and innovations. It highlights the various cutting edge emerging concepts, practices, policies, marketing strategies of tourism, hospitality and aviation industry in India. The book explores new innovations and key practices in the Indian tourism and hospitality industry. It creates a knowledge base for the students, academicians, researchers and industry practitioners by analyzing the real research gaps and latest developments, trends, and research in the Indian tourism sector. The book also discusses recent initiatives taken by the Government of India to boost this particular sector. The book covers a very important part of syllabus of higher education programs in tourism like MBA (Travel Tourism), MTTM, MTM (IGNOU), MTA, BTS, BTA. |
| emerging trends in rural marketing: Current Trends in Diabetes Viswanathan Mohan, MA Shekar, Gundu HR Rao, 2020-11-30 Diabetes is a disease that occurs when the pancreas does not produce enough insulin to control the amount of glucose in the blood. This book is a comprehensive guide to the latest advances in the diagnosis and treatment of diabetes. Divided into six sections, the manual begins with an overview of diagnosis and classification, followed by discussion on epidemiology and aetiopathogenesis. Section four covers comorbidities and complications of diabetes including hyper- and hypoglycaemia, heart failure, foot ulcers, and diabetic retinopathy. The final sections examine recent advances and technologies. The detailed text is further enhanced by clinical photographs, diagrams and tables to assist learning. Key points Comprehensive guide to latest advances in diagnosis and management of diabetes Discusses diagnosis and classification, epidemiology and aetiopathogenesis Covers many different comorbidities and complications Highly illustrated with clinical photographs, diagrams and tables |
| emerging trends in rural marketing: New Trends in Marketing and Consumer Science Tarnanidis, Theodore K., Sklavounos, Nikolaos, 2024-05-17 Marketing and consumer science are undergoing a seismic shift, propelled by an array of dynamic trends and advancements. Technological advancements, along with shifting socioeconomic and geopolitical factors, have transformed consumer behaviors and preferences in unprecedented ways. As a result, anticipating emerging trends and adapting strategies accordingly has become essential for success in this dynamic landscape. New Trends in Marketing and Consumer Science is the groundbreaking solution poised to revolutionize how academia approaches the study of marketing and consumer science. This book offers a roadmap for scholars to navigate the evolving landscape with confidence and foresight while delving into the trends shaping the future of these disciplines. From AI and machine learning to sustainability and ethical marketing, each chapter provides invaluable insights and practical strategies for addressing the challenges of today and anticipating those of tomorrow. |
| emerging trends in rural marketing: Indian Agricultural Marketing Jagdish Prasad, Arbind Prasad, 1995 Contributed articles. |
| emerging trends in rural marketing: Emerging Trends in Global Health Gurinder Shahi, Bethi Luu, 2008-12-19 This book is an edited compilation of topical review essays addressing emerging issues, concerns and opportunities in global health. |
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