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| essentials of mass communication theory: Essentials of Mass Communication Theory Arthur Asa Berger, 1995-07-05 'Solid and elegantly written introduction to its subject, up to speed with the current movements in the field, this is an excellent textbook for first-year students. The layout is well-conceived, and interspersed with Berger's own whimsical cartoons' - Sight and Sound |
| essentials of mass communication theory: Essentials of Mass Communication Theory Arthur Asa Berger, 1995-07-05 Arthur Asa Berger provides a succinct, accurate, and enjoyable introduction to the mass communications field. Although the book covers the same topics as other introductory works. . . his writing and organization make the material seem like a light repast rather than an overbearing meal. . . . Essential for all undergraduate collections in mass communication theory and mass media studies. --Choice Arthur Asa Berger combines his broad knowledge of the field with his unique ability to translate difficult theories into comprehensible terms and accessible language. He uses illustrations related to popular genres to make these theories relevant to students′′ lives. The concluding chapter provides questions for further work and discussion and is designed to help the student further contemplate the implications and applications of mass communication theory. An up-to-date bibliography and glossary provide a comprehensive resource on mass communication theory. |
| essentials of mass communication theory: Essentials of Mass Communication Theory Arthur Asa Berger, 1995-07-05 This comprehensive resource on mass communication theory is structured around the key conceptual areas of text, audience, media, production and society. Using illustrations from popular genres - particularly film and television - Arthur Asa Berger combines his broad knowledge of the mass communications field with his unique ability to translate difficult theories and models into comprehensible terms and accessible language. He concludes with suggestions for further work and discussion plus an up-to-date bibliography, making this an excellent introduction for students of communication. |
| essentials of mass communication theory: Media Theory for A Level Mark Dixon, 2019-10-08 Media Theory for A Level provides a comprehensive introduction to the 19 academic theories required for A Level Media study. From Roland Barthes to Clay Shirky, from structuralism to civilisationism, this revision book explains the core academic concepts students need to master to succeed in their exams. Each chapter includes: • Comprehensive explanations of the academic ideas and theories specified for GCE Media study. • Practical tasks designed to help students apply theoretical concepts to unseen texts and close study products/set texts. • Exemplar applications of theories to set texts and close study products for all media specifications (AQA, Eduqas, OCR and WJEC). • Challenge activities designed to help students secure premium grades. • Glossaries to explain specialist academic terminology. • Revision summaries and exam preparation activities for all named theorists. • Essential knowledge reference tables. Media Theory for A Level is also accompanied by the essentialmediatheory.com website that contains a wide range of supporting resources. Accompanying online material includes: • Revision flashcards and worksheets. • A comprehensive bank of exemplar applications that apply academic theory to current set texts and close study products for all media specifications. • Classroom ready worksheets that teachers can use alongside the book to help students master essential media theory. • Help sheets that focus on the application of academic theory to unseen text components of A Level exams. |
| essentials of mass communication theory: Communication Theory David Holmes, 2005-04-23 `This is a very clear and concise summary of media studies, present and future. There is no other book that can both be used as a teaching tool and can help scholars organize their thinking about new media as this book can' - Steve Jones, University of Chicago This book offers an introduction to communication theory that is appropriate to our post-broadcast, interactive, media environment. The author contrasts the `first media age' of broadcast with the `second media age' of interactivity. Communication Theory argues that the different kinds of communication dynamics found in cyberspace demand a reassessment of the methodologies used to explore media, as well as new understandings of the concepts of interaction and community (virtual communities and broadcast communities). The media are examined not simply in terms of content, but also in terms of medium and network forms. Holmes also explores the differences between analogue and digital cultures, and between cyberspace and virtual reality. The book serves both as an upper level textbook for New Media courses and a good general guide to understanding the sociological complexities of the modern communications environment. |
| essentials of mass communication theory: The Play Theory of Mass Communication William Stephenson, The literature on mass communication is now dominated by objective sociological approaches. What makes the work of Stephenson so unusual is his starting points: his frank willingness to adopt a subjective and psychological approach to the study of mass communication. In short, this is an internal analysis of how communication processes are absorbed by individuals. The theory of play is not a doctrine of frivolity, but rather a way in which Stephenson gets at such sensitive areas of communication theory as what is screened out and why. Without a notion of the play element in communication one would be led to imagine that every televised docudrama would be immediately lived out by every adolescent. Clearly, this is not the case. People can distinguish quite well between imaginary and real events in mass communication contexts. The Play Theory of Mass Communication is a work that studies subjective play, how communication serves the cause of self-enhancement and personal pleasure, and the role of entertainment as an end in itself. In short, for those who are tired of cliche-ridden volumes on the political hidden messages and meanings of communication, or the economic management of media decisions, this volume will come as a refreshment, a piece of entertainment as well as instruction. But with all the emphasis on aspects, Stephenson's volume is shrewdly political. He takes up themes ranging from the reduction! of international tensions to the happily alienated worker to such pedestrian events as the reporting of foreign Soviet dignitaries in their visits to democratic cultures. This is, in short, an urbane, wise book--sophisticated in its methodology and critical in its theorizing. |
| essentials of mass communication theory: Four Theories of the Press Fred Siebert, Theodore Peterson, Wilbur Schramm, 1963-10-01 Presented here are four major theories behind the functioning of the world's presses: (1) the Authoritarian theory, which developed in the late Renaissance and was based on the idea that truth is the product of a few wise men; (2) the Libertarian theory, which arose from the works of men like Milton, Locke, Mill, and Jefferson and avowed that the search for truth is one of man's natural rights; (3) the Social Responsibility theory of the modern day: equal radio and television time for political candidates, the obligations of the newspaper in a one-paper town, etc.; (4) the Soviet Communist theory, an expanded and more positive version of the old Authoritarian theory. |
| essentials of mass communication theory: Media and Society Arthur Asa Berger, 2012-07-23 Media and Society: A Critical Perspective offers an accessible introduction to the role that the mass media play in our lives, our society, and American culture. Berger explores the relationship between consumers and media with an emphasis on the shaping influence that both have on each other. This lively text, illustrated with original sketches by the author, equips students with the tools necessary to analyze the media that permeates their lives. The third edition features a discussion of the impact of Facebook, Twitter, and other social media on youth culture, an expanded discussion of media ethics, including the Murdoch phone-tapping scandal, an analysis of how media has affected our political landscape, and updated examples and material on media theories and ideology. |
| essentials of mass communication theory: Essentials of Visual Communication Bo Bergström, 2008 Essentials of Visual Communication is an inspiring and uniquely accessible guide to visual communication.The book presents the major disciplines in today's media, and puts theory into practice, explaining how to achieve a strong communication chainfrom strategy and messages to design and influencesto reach the target audience. This book will be invaluable for anyone wanting to communicate through the use of images and text, and in particular for students, whether in the fields of graphic design, advertising, editorial design, journalism, new media, information technology, mass communication, photography, film, or televisionin fact, any discipline that seeks to deliver a message through words and pictures. Essentials of Visual Communication is illustrated throughout with up-to-date examples of best practicefrom around the world that help to put visual theory into context. Summary boxes make it ideal for revision and reference. |
| essentials of mass communication theory: Communication as ... Gregory J. Shepherd, Jeffrey St. John, 2006 In Communication as...: Perspectives on Theory, editors Gregory J. Shepherd, Jeffrey St. John, and Ted Striphas bring together a collection of 27 essays that explores the wide range of theorizing about communication, cutting across all lines of traditional division in the field. The essays in this text are written by leading scholars in the field of communication theory, with each scholar employing a particular stance or perspective on what communication theory is and how it functions. In essays that are brief, argumentative, and forceful, the scholars propose their perspective as a primary or essential way of viewing communication with decided benefits over other views. |
| essentials of mass communication theory: Communication Theories in Action Michelle Terese Violanti, Julia T. Wood, 2000 |
| essentials of mass communication theory: Questions of Communication Rob Anderson, Veronica Ross, 2001-10-12 A perfect core text for introduction to communication or communication theory classes, Questions of Communication puts theory into context by using an accessible question and answer format — each chapter begins with a topical question and then shows students how different theories have sought to answer it. |
| essentials of mass communication theory: Communication Ethics and Universal Values Clifford G. Christians, Michael Traber, 1997-01-28 This volume is designed to revolutionize the field of communication by identifying a broad ethical theory which transcends the world of mass media practice to reveal a more humane and responsible code of values. The contributors, representing a diverse range of intercultural perspectives, defend the possibility of universal moral imperatives such as justice, reciprocity and human dignity. Through an examination of the values in which their cultures are grounded, they provide a short list of ethical principles which form the common ground from which to view contemporary issues in the media, interpersonal communication, mediation and conflict resolution. |
| essentials of mass communication theory: Advances in Foundational Mass Communication Theories Ran Wei, 2018-02-02 Providing leading-edge perspectives on the legacy theories of mass media and society, this collection advances the foundational theories of mass communications, which have sustained the field of study over the past fifty years. Many of these contributions were originally published as a Deutschmann Scholarly Essay in the Mass Communication and Society journal, and together they comprise a remarkable source of knowledge, equipped to lead mass communications theory through the emergence of new technologies, and the evolution of communications, in the 21st century. Moreover, the contributions gathered in this volume contradict any critics who may claim the theories of the 20th century have outlived their usefulness, for these prove to guide contemporary research as forcefully as ever in the digital era. Validating the classic media theories across time and their various forms constitute the second focal section of this volume. Finally, senior media scholars offer their views on the future directions in which mass communication theories can be advanced. |
| essentials of mass communication theory: The Handbook of Media and Mass Communication Theory, 2 Volume Set Robert S. Fortner, P. Mark Fackler, 2014-05-05 The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. Focuses on all aspects of current and classic theories and practices relating to media and mass communication Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas Gives niche theories new life in several essays that use them to illuminate their application in specific contexts Features coverage of a wide variety of theoretical perspectives Pays close attention to the use of theory in understanding new communication contexts, such as social media 2 Volumes |
| essentials of mass communication theory: Media Studies: Theories and Approaches Dan Laughey, 2010-10-20 You've got TV, internet, phone, radio, movies, music, magazines and newspapers - and that's just the tip of the iceberg. Unless we live on a desert island, there is no escape from media communications of one sort or another. So how do we begin to understand today's all-embracing media culture? In this book, all the key issues and debates in media studies are covered in a lively and accessible style. You will learn about the main features of global media corporations, and approaches to the study of media effects, consumer power, celebrity, journalism and new media. From surveillance to simulation, genre to gender, political economy to the postmodern, the reader will be guided through a matrix of intellectual endeavour on all media matters. Whether you are a student, researcher, practitioner or just someone with a general interest, Media Studies will serve as a handy reference guide on your journey through this complex but fascinating subject. |
| essentials of mass communication theory: Mass Communication Theory Stanley J. (Stanley J. Baran) Baran, Wayne R. Davis, 1994 Get on media's cutting edge today. MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE introduces you to both current and classical mass communication theories, and explains the media literacy movement in terms you can understand. Plus, this mass communications textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. And because its loaded with study tools, it will help you succeed on exams and in the course. |
| essentials of mass communication theory: The Social, Psychological and Cultural Significance of Westerns Arthur Asa Berger, 2023-04-26 This book is about cowboy Western books and two important Western films, Shane and High Noon. Its focus is on the psychological, social, and cultural significance of Westerns, a narrative genre of major importance in American popular culture. What you will find, as you read this book, is that while the stories may have relatively simple plot lines, compared to classic novels, and are based on certain formulas, their psychological significance and cultural importance is a very complicated matter. Fans of Westerns read them to entertain themselves but, as will be shown—in considerable detail—there’s more to reading Westerns, or any novel, than meets the eye. This text presents the idea that people read Westerns because these stories provide certain psychological and social pleasures, payoffs, and benefits. |
| essentials of mass communication theory: Media Communities Brigitte Hipfl, Theo Hug, 2006 |
| essentials of mass communication theory: Media and Social Life Mary Beth Oliver, Arthur A. Raney, 2014-03-26 Our use of media touches on almost all aspects of our social lives, be they friendships, parent-child relationships, emotional lives, or social stereotypes. How we understand ourselves and others is now largely dependent on how we perceive ourselves and others in media, how we interact with one another through mediated channels, and how we share, construct, and understand social issues via our mediated lives. This volume highlights cutting edge scholarship from preeminent scholars in media psychology that examines how media intersect with our social lives in three broad areas: media and the self; media and relationships; and social life in emerging media. The scholars in this volume not only provide insightful and up-to-date examinations of theorizing and research that informs our current understanding of the role of media in our social lives, but they also detail provocative and valuable roadmaps that will form that basis of future scholarship in this crucially important and rapidly evolving media landscape. |
| essentials of mass communication theory: Bangtan Remixed Patty Ahn, Michelle Cho, Vernadette Vicuña Gonzalez, Rani Neutill, Mimi Thi Nguyen, Yutian Wong, 2024-06-28 Bangtan Remixed delves into the cultural impact of celebrated K-Pop boy band BTS, exploring their history, aesthetics, fan culture, and capitalist moment. The collection’s contributors—who include artists, scholars, journalists, activists, and fans—approach BTS through inventive and wide-ranging transnational perspectives. From tracing BTS’s hip hop genealogy to analyzing how the band’s mid-2020 album reflects the COVID-19 pandemic to demonstrating how Baroque art history influences BTS’s music videos, the contributors investigate BTS’s aesthetic heritage. They also explore the political and technological dimensions of BTS’s popularity with essays on K-Pop and BTS’s fan culture as frontiers of digital technology, the complex relationship between BTS and Blackness, the impact of anti-Asian racism on BTS’s fandom, and the challenges BTS poses to conservative norms of gender and sexuality. Bangtan Remixed shows how one band can inspire millions of fans and provide a broad range of insights into contemporary social and political life. Contributors. Andrea Acosta, Patty Ahn, Carolina Alves, Inez Amihan Anderson, Allison Anne Gray Atis, Kaina “Kai” Bernal, Mutlu Binark, Jheanelle Brown, Sophia Cai, Michelle Cho, Mariam Elba, Ameena Fareeda, Vernadette Vicuña Gonzalez, Rosanna Hall, Dal Yong Jin, JIN Youngsun, Despina Kakoudaki, Yuni Kartika, Alptekin Keskin, Rachel Kuo, Marci Kwon, Courtney Lazore, Regina Yung Lee, S. Heijin Lee, Wonseok Lee, Amanda Lovely, Melody Lynch-Kimery, Maria Mison, Noel Sajid I. Murad, Sara Murphy, UyenThi Tran Myhre, Rani Neutill, Johnny Huy Nguyễn, Mimi Thi Nguyen, Karlina Octaviany, Nykeah Parham, Stefania Piccialli, Raymond San Diego, Hannah Ruth L. Sison, Prerna Subramanian, Havannah Tran, Andrew Ty, Gracelynne West, Yutian Wong, Jaclyn Zhou |
| essentials of mass communication theory: Essentials of Health Behavior Mark Edberg, 2013-10-31 Health promotion, education, and prevention programs ultimately focus on changing health behavior. Essentials of Health Behavior, Second Edition provides the groundwork for understanding, assessing, and effectively applying theories of human behavior within the practice of public health. In clear and accessible language, it provides the student with a background of the kinds of social and behavioral theories that guide our understanding of health related behavior and form the background for health promotion and prevention efforts. Filled with real life examples and profiles, the text explores some of the ways in which these theories and approaches are used in applied health promotion efforts. This book will: - Introduce students to the relationship between behavior and a selection of major health issues. - Provide an introductory background to the kinds of social and behavioral theories that guide our understanding of health related behavior and form the background for health promotion and prevention efforts. - Explore some of the ways in which these theories and approaches are used in applied health promotion efforts. The Second Edition offers: - New chapter on multi-level theories and frameworks - Updated examples of application and practice throughout - Additional information on several of the theories presented, such as the Diffusion of Innovations theory and the Social Cognitive Theory Looking for more real-life evidence? Check out Cases 3, 5-11, 13, 18, & 20 in Essential Case Studies in Public Health, Putting Public Health into Practice. |
| essentials of mass communication theory: Critical Media Studies Brian L. Ott, Robert L. Mack, 2020-02-11 An engaging and accessible introduction to a broad range of critical approaches to contemporary mass media theory and research A decade after its first publication, Critical Media Studies continues toshape and define the field of media studies, offering innovative approaches that enable readers to explore the modern media landscape from a wide variety of perspectives. Integrating foundational theory and contemporary research, this groundbreaking text offers the most comprehensive set of analytical approaches currently available. Twelve critical perspectives—pragmatic, rhetorical, sociological, erotic, ecological, and others—enable readers to assess and evaluate the social and cultural consequences of contemporary media in their daily lives. The new third edition includes up-to-date content that reflects the current developments and cutting-edge research in the field. New or expanded material includes changing perceptions of race and gender, the impact of fandom on the media, the legacy of the television age, the importance of media literacy in the face of “fake news”, and developments in industry regulations and U.S. copyright law. This textbook: Presents clear, reader-friendly chapters organized by critical perspective Features up-to-date media references that resonate with modern readers Incorporates enhanced and updated pedagogical features throughout the text Offers extensively revised content for greater clarity, currency, and relevance Includes fully updated illustrations, examples, statistics, and further readings Critical Media Studies, 3rd Edition is the ideal resource for undergraduate students in media studies, cultural studies, popular culture, communication, rhetoric, and sociology, graduate students new to critical perspectives on the media, and scholars in the field. |
| essentials of mass communication theory: Essentials of Health Behavior Mark Cameron Edberg, 2007 Health Behavior, Education, & Promotion |
| essentials of mass communication theory: Media, Culture & Society Richard Collins, James Curran, Nicholas Garnham, Paddy Scannell, Philip Schlesinger, Colin Sparks, 1986-09-01 Media, Culture & Society has pioneered a unique approach to media analysis. Since 1979, it has published some of the finest theoretical and historical work in communication and cultural studies from Britain and Europe. The articles in this reader are grouped in three parts, representing a selection of the best work. Each part is preceded by an introductory essay which helps students understand the issues presented, and places the theoretical contributions in context. |
| essentials of mass communication theory: Media Studies: Institutions, theories, and issues Pieter Jacobus Fourie, 2001 This outcomes-based textbook provides comprehensive information on the makeup of media institutions, theories in media studies, and critical issues that face the media today. With this guide media students learn the history of the media and learn how to keep up with the latest trends and developments in broadcasting, printed press, and film. Outlined is how to develop an internal media policy with company mission statements, news, and programming policies. The relationship of the media to the economy, politics, and society and how the media represents race, gender, violence, and terrorism are also discussed. |
| essentials of mass communication theory: Military-Media Relations in Post-Colonial Nigeria Allwell Uwazuruike, 2023-12-02 This edited collection reviews the relationship and clashes between the military and the media in post-colonial Nigeria. The first section addresses the historical context and praxis of the military-media relationship in Nigeria. The chapters explore the military-media modes of operations, the prevailing political climate, the military interregnums and milestones in Nigeria’s media sector, ethical and professional consideration for defence correspondence, media ownership structures, regulatory bodies, media laws, military–media relations, and the need for alternative media for military operations. The second section deals with interventions, impacts, and influences of citizen journalists, social media influencers, online media, online stakeholders, artificial intelligence, and social media platforms in shaping the media space narratives. They also explore evolving challenges such as “fake news” and hate speech. The key audience includes regional and international journalists and military organisations, researchers, academics, NGOs, governments, and others interested in the history and future of military media relations in Africa. |
| essentials of mass communication theory: The Art of the Seductress Arthur A. Berger, 2002-07-02 Drawing of Cleopatra and Snake? Actually, do whatever you want...I don't care. |
| essentials of mass communication theory: Manufacturing Desire Arthur Asa Berger, 2017-07-12 The average person in America watches four hours of television per day and spends the equivalent of nine years of his or her life in front of the television set. If the attention most people devote to popular culture - listening to the news, watching soap operas, reading the comics-were added up, it would reveal that most people spend an enormous amount of time with popular culture which becomes in large measure, their culture. Manufacturing Desire is a study of how the mass media broadcast or spread various popular arts; further how the media and popular arts play a major role in shaping our everyday lives.The television shows we watch, the movies we see, the radio programs we listen to, and all the comic strips we read influence social behavior. They give us ideas about what is good and evil, about how to solve problems, and about how we should relate to others. If we understand this, says Berger, then the way we think about our media-influenced culture will be far different than if we see popular culture as mindless entertainment. Berger provides an analysis of the way popular culture and the mass media simultaneously reflect and affect various aspects of American culture and society. He examines commercials, television shows, comics, film, humor, and everyday life in terms of what beliefs and values are found in them, what attitudes toward ourselves, and our societies are contained in them, how they achieve their effects, and what they reflect about present-day American culture and society.This book is analysis of the impact mass media have across America, cross-culturally, and internationally. Manufacturing Desire will provide the general reader as well as specialists in communication and information, sociology, and psychology with a better understanding of the effects of mass media and popular culture on contemporary society. |
| essentials of mass communication theory: Cultural Perspectives on Millennials Arthur Asa Berger, 2017-11-07 This book provides a cultural studies analysis of Millennials and their impact on American culture and society. Beginning with an introduction that touches upon which part of the population is described as Millennial, the book also explores the Millennial psyche, marketing to Millennials, Millennials’ purchasing preferences, gender and sexuality among Millennials, and Millennials and their relation to postmodernism, among other things. Cultural Perspectives on Millennials is designed for students taking courses in cultural studies, sociology, American studies and related fields. It is written in an accessible style and makes use of numerous quotations from writers and thinkers who have written about Millennials. It is illustrated by the author. |
| essentials of mass communication theory: The Mediatization of Religion Luis Mauro Sa Martino, 2016-03-03 Filling a significant gap in the literature by offering a theoretical framework by which we can understand the issues of media, religion and politics Luis Mauro Sa Martino asks how can a religious denomination have any sort of influence on people in a secular age? The author presents data which suggests that the presence and influence of religion in public affairs around the world has been strongly supported by the use of media communication, and highlights the way some religions have adopted media communication and drawn on popular culture to build their message. The use of media enables a religion to reach more people, attract more members and generate more income but also increases religious influence on public matters. The book offers a number of case studies and contemporary examples to illustrate the theory, and will be essential reading for all students and scholars of media, politics and all those interested in the part religion plays in our society. |
| essentials of mass communication theory: The Role of Language and Symbols in Promotional Strategies and Marketing Schemes Epure, Manuela, Mihăeş, Lorena Clara, 2018-09-28 In the increasingly competitive global market, successful and meaningful intercultural advertising plays a key role in reaching out to consumers from diverse language and cultural backgrounds. Therefore, it is crucial for individuals and businesses to be able to navigate the field of marketing communications to cut through the noise in a consumerist society to persuade their target audience. The Role of Language and Symbols in Promotional Strategies and Marketing Schemes provides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. Featuring coverage on a broad range of topics such as shock advertising, branding, and celebrity endorsement, this book is ideally designed for marketers, managers, business professionals, academicians, researchers, and graduate-level students seeking current research on the use of language and symbols in marketing tactics. |
| essentials of mass communication theory: The Public Relations Handbook Alison Theaker, 2020-10-26 The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-profit sector; activism and public relations; and the effects of globalisation and technology on the field. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on corporate social responsibility, public relations and politics, corporate communication, globalisation, not-for-profit, financial and public sector public relations. The book also includes a discussion of key critical themes in public relations research and exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen Margaret University, Mettis Aerospace, and Battersea Cats’ and Dogs’ Home. Containing student-friendly features including clear chapter aims, analytical discussion questions, and key further reading throughout the text, The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and media studies. |
| essentials of mass communication theory: Furor Scribendi: A Passion for Writing Arthur Asa Berger, 2024-12-03 This book is about the creative process and also offers readers insights into what it is like to be a writer. When I was young, I never could have imagined the career I would have, but it turns out, I was afflicted by the Furor Scribendi and was to spend much of my life writing books and articles as well as writing 106 journals (which I started writing in 1954). In this book, I discuss my experiences with editors and publishers and also offer excerpts from the books I discuss so you can see what I write about and how I express myself. Not all my books were well received. My favorite review of my books was written about my book The TV Guided America, published in the mid-seventies. The reviewer, who did not like my psychoanalytic and semiotic perspectives, wrote: Berger is to the study of television what Idi Amin is to tourism in Uganda. At that time, Amin was killing thousands of people in Uganda who were against his regime. Another book was reviewed by someone who wrote: How do you review a book that never should have been published? A colleague of mine at San Francisco State University once told me that my books were all unpublishable and that I only got them published because my editors were naïve. When I asked him why he had never published a book, he explained, “My books would be too good to be published.” Fortunately, I found any number of naïve editors who published my books. My experiences as an author as reflected in my books are the subject of this book. I don’t deal with all my books but discuss enough of them for you to see what it is like dealing with editors and publishers. After reading it, you will have a better idea of what is like to write a book and be an author. |
| essentials of mass communication theory: Theories of Communication Mr. Rohit Manglik, 2023-08-21 EduGorilla Publication is a trusted name in the education sector, committed to empowering learners with high-quality study materials and resources. Specializing in competitive exams and academic support, EduGorilla provides comprehensive and well-structured content tailored to meet the needs of students across various streams and levels. |
| essentials of mass communication theory: Mass Media James B. Martin, 2002 Mass media has become an integral part of the human experience. News travels around the world in a split second affecting people in other countries in untold ways. Although being on top of the news may be good, at least for news junkies, mass media also transmits values or the lack thereof, condenses complex events and thoughts to simplified sound bites and often ignores the essence of an event or story. The selective bibliography gathers the books and magazine literature over the previous ten years while providing access through author, title and subject indexes. |
| essentials of mass communication theory: 15 Essential Concepts in Media Studies in 7 Minutes Each Nietsnie Trebla, 15 Essential Concepts in Media Studies in 7 Minutes Each Description: In a world saturated with information, understanding the dynamics of media is more crucial than ever. 15 Essential Concepts in Media Studies in 7 Minutes Each offers a concise guide to the foundational ideas that shape our understanding of media in contemporary society. Each chapter is designed to be consumed in just seven minutes, making it perfect for busy professionals, students, and anyone interested in the powerful role media plays in our lives. This book breaks down complex theories and critical perspectives into digestible insights, empowering readers to engage with media in a thoughtful and informed manner. From the basics of Media Literacy to the intricate Political Economy of Media, each chapter is a springboard for deeper exploration and discussion. Chapter Overview Media Literacy: Equip yourself with the skills to critically analyze media content and develop a discerning eye. Theories of Communication: Explore key frameworks that explain how messages are created, transmitted, and received. Cultural Studies: Understand how culture influences and is influenced by media representations. Media Representation: Examine how different identities and perspectives are portrayed and their implications for society. Audiences and Reception: Delve into how various audiences interpret and interact with media texts. Media Economics: Learn about the financial structures that underpin media industries and their impact on content. Ownership and Control: Investigate the concentration of media ownership and how it affects diversity and access to information. The Role of Technology: Discover how technological advancements reshape media production and consumption. Globalization and Media: Analyze the cross-cultural flows of media and their implications for local cultures. Media Ethics: Reflect on the moral responsibilities of media producers and the ethical dilemmas they face. Public Sphere: Consider the role of media in facilitating democratic discourse and public engagement. Media and Identity: Explore how media shapes our understandings of self and community. News Production and Journalism: Gain insights into the processes and challenges of producing reliable news content. Social Media Impact: Investigate the transformative effects of social media on communication and society. Political Economy of Media: Engage with the intersection of politics, economics, and media, and its impact on public life. By the end of this quick yet comprehensive read, you’ll be equipped with essential concepts that will enhance your understanding of the media landscape, foster critical thinking, and inspire informed conversations in an increasingly media-driven world. Perfect for: students, media professionals, educators, and anyone passionate about the intricate relationship between media and society. |
| essentials of mass communication theory: The Social Semiotics of Mass Communication Klaus Bruhn Jensen, 1995-07-11 This text offers a framework for understanding the key role of the mass media in the social production of meaning. It draws on classic positions on the relations between communications and society, and on recent work in both social sciences and humanities. |
| essentials of mass communication theory: Essential Radio Journalism Paul Chantler, Peter Stewart, 2009-05-29 In an age of infinite choice made possible by new technology and a disturbing move away from traditional reporting into colorful comment and speculation by blogs and citizen journalists, there has never been a better time to focus on pure journalism skills. This book is a vastly comprehensive working manual for radio journalists as well as a textbook for broadcast journalism students. Alongside media law and ethics, it contains practical advice for gathering, reporting, writing, editing, and presenting the news. There is a wealth of inside information, checklists, and on-the-job advice that you can immediately put to use whether you are in your first job or have several years of experience. |
| essentials of mass communication theory: Essentials of Global Mental Health Samuel O. Okpaku, 2014-02-27 Defines an approach to mental healthcare focused on achieving international equity in coverage, options and outcomes. |
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